CN111292138A - Vehicle-mounted advertisement updating method and device, electronic equipment and storage medium - Google Patents

Vehicle-mounted advertisement updating method and device, electronic equipment and storage medium Download PDF

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Publication number
CN111292138A
CN111292138A CN202010163820.8A CN202010163820A CN111292138A CN 111292138 A CN111292138 A CN 111292138A CN 202010163820 A CN202010163820 A CN 202010163820A CN 111292138 A CN111292138 A CN 111292138A
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advertisement
updated
terminal
vehicle
file
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CN111292138B (en
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邢映彪
周锦龙
梁发祥
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Guangzhou Tongda Auto Electric Co Ltd
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Guangzhou Tongda Auto Electric Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0265Vehicular advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/06Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/10Protocols in which an application is distributed across nodes in the network
    • H04L67/1095Replication or mirroring of data, e.g. scheduling or transport for data synchronisation between network nodes

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Abstract

The embodiment of the application discloses a method and a device for updating a vehicle-mounted advertisement, electronic equipment and a storage medium. According to the technical scheme provided by the embodiment of the application, the terminal to be updated receives the advertisement updating instruction issued by the server, the advertisement file to be updated is requested to the same-vehicle advertisement terminal based on the advertisement updating instruction, and the advertisement file to be updated sent by the same-vehicle advertisement terminal is received according to the reply of the same-vehicle advertisement terminal or the advertisement file to be updated is downloaded from the server. By adopting the technical means, when the advertisement of the advertisement terminal is updated, the advertisement file to be updated can be obtained through other advertisement terminals, the other advertisement terminals of the trailer do not have the advertisement file to be updated, and then the advertisement file to be updated is requested from the server. The advertisement file to be updated is firstly acquired to the same-vehicle advertisement terminal through the local area network, so that the updating timeliness of the vehicle-mounted advertisement can be improved, the transmission stability of the advertisement file is improved, and the flow used for transmitting the advertisement file is saved.

Description

Vehicle-mounted advertisement updating method and device, electronic equipment and storage medium
Technical Field
The embodiment of the application relates to the technical field of advertisement data updating, in particular to a method and a device for updating vehicle-mounted advertisements, electronic equipment and a storage medium.
Background
Along with the improvement of living standard of people, the types of advertisements are increasing day by day, and the investment of merchants on the advertisements is also increasing continuously. At present, based on the development of the network era, the advertisement putting modes and scenes are more and more diversified. Through a wireless network, merchants can put and update advertisements through various terminals. The vehicle-mounted advertisement is a common advertisement putting scene. Generally, a visualization terminal is arranged on public transport means such as a bus and a subway, and the visualization terminal plays advertisements based on an advertisement file stored inside and updates the advertisements according to an advertisement updating instruction issued by a server. Compared with the traditional mode of using the poster to carry out advertisement putting, the method has the advantages that the advertisement putting is carried out through the visual terminal, the advertisement is convenient to display and update, and the complicated processes of square poster of the advertisement and replacement are avoided.
However, since the advertisement files updated by different visualization terminals may be different, when the vehicle-mounted advertisement of each terminal is updated, the server is required to issue the advertisement files uniformly, so that higher updating is easily affected by a data transmission network, and the stability and the updating efficiency are relatively low.
Disclosure of Invention
The embodiment of the application provides a method and a device for updating a vehicle-mounted advertisement, electronic equipment and a storage medium, which can improve the stability and timeliness of updating the vehicle-mounted advertisement and solve the technical problem that the existing vehicle-mounted advertisement is unstable in updating.
In a first aspect, an embodiment of the present application provides an update method of a vehicle-mounted advertisement, including:
the method comprises the steps that a terminal to be updated receives an advertisement updating instruction issued by a server, wherein the advertisement updating instruction is used for updating an advertisement playing list of the terminal to be updated, and the advertisement playing list comprises a plurality of corresponding advertisement files;
requesting an advertisement file to be updated from a same-vehicle advertisement terminal based on the advertisement updating instruction, wherein the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
and receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal or downloading the advertisement file to be updated from a server according to the reply of the same-vehicle advertisement terminal.
Further, the receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal or downloading the advertisement file to be updated from the server according to the reply of the same-vehicle advertisement terminal includes:
if the advertisement file to be updated exists in the same-vehicle advertisement terminal or the advertisement file to be updated is being downloaded, the advertisement file to be updated is received by the terminal to be updated from the same-vehicle advertisement terminal; and if the advertisement file to be updated does not exist in the same-vehicle advertisement terminal, the terminal to be updated requests the server and receives the advertisement file to be updated.
Further, after the advertisement file to be updated does not exist in the same-vehicle advertisement terminal and the terminal to be updated requests the server and receives the advertisement file to be updated, the method further includes:
when the communication between the terminal to be updated and the server fails, the terminal to be updated sends the advertisement updating instruction to the same-vehicle advertisement terminal, requests the advertisement file to be updated of the server through the same-vehicle advertisement terminal, and receives the advertisement file to be updated returned by the same-vehicle advertisement terminal.
Further, after receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal according to the reply of the same-vehicle advertisement terminal or downloading the advertisement file to be updated from a server, the method further includes:
and placing the advertisement file to be updated into the advertisement play list to replace or add the advertisement file, extracting the corresponding advertisement file according to the advertisement play list, and outputting the advertisement file to a screen of the terminal to be updated for playing.
Further, after placing the advertisement file to be updated into the advertisement playlist to replace or add the advertisement file, and extracting the corresponding advertisement file according to the advertisement playlist to output to the screen of the terminal to be updated for playing, the method further includes:
and placing the replaced advertisement files in the advertisement play list into a standby list, and deleting the corresponding advertisement files from the standby list after a set time period.
Further, the receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal according to the reply of the same-vehicle advertisement terminal includes:
and receiving the advertisement file to be updated stored in the advertisement play list or the standby list of the same-vehicle advertisement terminal.
Further, after receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal according to the reply of the same-vehicle advertisement terminal or downloading the advertisement file to be updated from a server, the method further includes:
and sending a downloading result to the server, wherein the downloading result is used for updating the advertisement updating record corresponding to the terminal to be updated.
In a second aspect, an embodiment of the present application provides an apparatus for updating a vehicle-mounted advertisement, including:
the system comprises a receiving module, a sending module and a receiving module, wherein the receiving module is used for receiving an advertisement updating instruction sent by a server, the advertisement updating instruction is used for updating an advertisement playing list of a terminal to be updated, and the advertisement playing list comprises a plurality of corresponding advertisement files;
the request module is used for requesting an advertisement file to be updated to a same-vehicle advertisement terminal based on the advertisement updating instruction, and the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
and the updating module is used for receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal or downloading the advertisement file to be updated from a server according to the reply of the same-vehicle advertisement terminal.
In a third aspect, an embodiment of the present application provides an electronic device, including:
a memory and one or more processors;
the memory for storing one or more programs;
when the one or more programs are executed by the one or more processors, the one or more processors implement the method for updating in-vehicle advertisements according to the first aspect.
In a fourth aspect, embodiments of the present application provide a storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform the method for updating in-vehicle advertisements according to the first aspect.
According to the method and the device for updating the advertisement file, the terminal to be updated receives the advertisement updating instruction issued by the server, the advertisement file to be updated is requested to the same-vehicle advertisement terminal based on the advertisement updating instruction, and the advertisement file to be updated sent by the same-vehicle advertisement terminal is received or downloaded from the server according to the reply of the same-vehicle advertisement terminal. By adopting the technical means, when the advertisement of the advertisement terminal is updated, the advertisement file to be updated can be obtained through other advertisement terminals, the other advertisement terminals of the trailer do not have the advertisement file to be updated, and then the advertisement file to be updated is requested from the server. Because the advertisement file to be updated is firstly obtained from the same-vehicle advertisement terminal through the local area network, the timeliness of updating the vehicle-mounted advertisement can be improved. And moreover, the transmission of the advertisement file is carried out through the local area network, so that the stability of the transmission of the advertisement file is improved, and the flow used for the transmission of the advertisement file is saved.
Drawings
FIG. 1 is a flowchart of an updating method for a vehicle-mounted advertisement according to an embodiment of the present application;
FIG. 2 is a flowchart of another method for updating an in-vehicle advertisement provided in the second embodiment of the present application;
fig. 3 is a schematic structural diagram of an updating apparatus for a vehicle-mounted advertisement according to a third embodiment of the present application;
fig. 4 is a schematic structural diagram of an electronic device according to a fourth embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, specific embodiments of the present application will be described in detail with reference to the accompanying drawings. It is to be understood that the specific embodiments described herein are merely illustrative of the application and are not limiting of the application. It should be further noted that, for the convenience of description, only some but not all of the relevant portions of the present application are shown in the drawings. Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations (or steps) as a sequential process, many of the operations can be performed in parallel, concurrently or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
The updating method of the vehicle-mounted advertisement aims at transmitting the advertisement file through the local area network so that the advertisement file can be shared among the advertisement terminals. Therefore, when the vehicle-mounted advertisement is updated, the terminal to be updated can firstly inquire whether other advertisement terminals in the same vehicle have corresponding advertisement files, and if so, the advertisement files to be updated are directly obtained from the advertisement terminals in the same vehicle; and if not, the advertisement terminal to be updated acquires the advertisement file to be updated from the server. According to the existing vehicle-mounted advertisement updating mode, when an advertisement needs to be updated on one advertisement terminal, the server directly sends an advertisement file to be updated to the corresponding terminal to be updated through the Internet. Such an update method is easily affected by a communication network, and the advertisement file reception is unstable, which further affects the advertisement update efficiency, resulting in update failure and other situations. Therefore, the vehicle-mounted advertisement updating method provided by the embodiment of the application solves the technical problems of low timeliness and stability of the existing advertisement updating mode.
The first embodiment is as follows:
fig. 1 is a flowchart of an update method of a vehicle-mounted advertisement provided in an embodiment of the present application, where the update method of the vehicle-mounted advertisement provided in this embodiment may be executed by an update device of the vehicle-mounted advertisement, the update device of the vehicle-mounted advertisement may be implemented in a software and/or hardware manner, and the update device of the vehicle-mounted advertisement may be formed by two or more physical entities or may be formed by one physical entity. Generally, the updating device of the vehicle-mounted advertisement can be an advertisement terminal, a visualization terminal or the like with a display screen.
The following description will be given taking an updating apparatus of a vehicle-mounted advertisement as an example of a main body of an updating method for executing a vehicle-mounted advertisement. Referring to fig. 1, the method for updating the vehicle-mounted advertisement specifically includes:
s110, the terminal to be updated receives an advertisement updating instruction issued by the server, wherein the advertisement updating instruction is used for updating an advertisement playing list of the terminal to be updated, and the advertisement playing list comprises a plurality of corresponding advertisement files.
Illustratively, when the vehicle-mounted advertisement is updated, the server updates the advertisement terminals of the vehicle-mounted advertisement as required to generate corresponding advertisement updating instructions, and the advertisement updating instructions are issued to the corresponding advertisement terminals to update the advertisement. It should be noted that, usually, one or more advertisement terminals for vehicle-mounted advertisements to be updated may be provided, and these advertisement terminals are terminals to be updated, and advertisement files that need to be updated by the terminals to be updated may be the same or different. And the advertisement updating instructions are issued to the corresponding terminals to be updated one by one, and the updating instructions specify which advertisement files need to be updated by the terminals to be updated. The advertisement file is stored in the advertisement playing list, and the advertisement list can be correspondingly updated according to the advertisement updating instruction. When the advertisement terminal plays the advertisement, the advertisement files stored in the advertisement list are extracted one by one and output to the display screen for playing. When the server issues the advertisement updating instruction, the server respectively issues the advertisement updating instruction to each terminal to be updated through the internet, and the terminal to be updated responds to the advertisement updating instruction and starts to acquire the corresponding advertisement file according to the advertisement updating instruction.
S120, requesting an advertisement file to be updated from a same-vehicle advertisement terminal based on the advertisement updating instruction, wherein the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network.
Specifically, when the terminal to be updated acquires the advertisement file to be updated according to the advertisement updating instruction, the terminal to be updated does not directly request the advertisement file from the server, but first requests the advertisement file to be updated from the same-vehicle advertisement terminal through the local area network. It can be understood that, in the vehicle-mounted advertisement delivery, the advertisements played by different advertisement terminals in the same vehicle are usually different. The advertisement files to be updated of the advertisement terminal to be updated are likely to be stored in the memory of the same-vehicle advertisement terminal. Therefore, when the advertisement file is updated, the embodiment of the application inquires in advance whether the advertisement terminal of the same vehicle has the corresponding advertisement file to be updated. Wherein. If the advertisement file to be updated exists in the same-vehicle advertisement terminal or the advertisement file to be updated is being downloaded, the advertisement file to be updated is received by the terminal to be updated from the same-vehicle advertisement terminal; and if the advertisement file to be updated does not exist in the same-vehicle advertisement terminal, the terminal to be updated requests the server and receives the advertisement file to be updated. It can be understood that when the advertisement terminal of the same vehicle has the related advertisement file to be updated, the advertisement file to be updated of the advertisement terminal of the same vehicle can be directly obtained through the local area network, so that the influence of instability of the advertisement file transmitted through the internet is eliminated. Similarly, if the advertisement terminal of the same vehicle is downloading the advertisement file to be updated, the advertisement file to be updated is directly obtained from the advertisement terminal of the same vehicle after the advertisement terminal of the same vehicle is downloaded. The same-vehicle advertising terminal feeds back information corresponding to the advertising file to be updated to the terminal to be updated according to the advertising updating instruction and the advertising updating process, and the terminal to be updated starts to receive the advertising file to be updated sent by the same-vehicle advertising terminal when the same-vehicle advertising terminal is updated according to the information. And if the advertisement file to be updated does not exist in the same-vehicle advertisement terminal, requesting the server for the advertisement file to be updated and receiving the advertisement file to be updated sent by the server.
It should be noted that, when updating the advertisement file to be updated, the advertisement terminal to be updated sends a request to all the advertisement terminals in the same local area network, and makes a request for the advertisement file to be updated. And the advertisement terminal to be updated needs to update how many advertisements, and then requests how many advertisement files to be updated from the same-vehicle advertisement terminal. The plurality of advertisement files to be updated can be obtained from a plurality of different advertisement terminals in the same vehicle, and the terminal to be updated can request the server to obtain the advertisement files which are not available in the advertisement terminals in the same vehicle.
Illustratively, the description will be given by taking bus-mounted advertisement updating as an example. A, B, C and D four advertising terminals are contained on the same bus, and the four advertising terminals are connected through wireless communication modules (such as Bluetooth and WiFi) or wired signals to form a local area network. And when the advertisement terminal A receives an advertisement updating instruction issued by the server through the Internet, determining an advertisement file to be updated which needs to be acquired through the advertisement updating instruction. Further, according to the advertisement file to be updated, the advertisement terminal a sends a request to B, C and the three advertisement terminals to inquire whether the corresponding advertisement file to be updated exists, if the advertisement file to be updated exists in B, C and the three advertisement terminals or is being downloaded, the advertisement file to be updated is directly obtained from the corresponding advertisement terminal, and if the advertisement file to be updated does not exist in B, C and the three advertisement terminals, the advertisement terminal a makes a request for the advertisement file to be updated to the server according to the feedback of B, C and the three advertisement terminals.
S130, receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal or downloading the advertisement file to be updated from a server according to the reply of the same-vehicle advertisement terminal.
And finally, the terminal to be updated acquires the advertisement file to be updated from the same-vehicle advertisement terminal or the server, and the updating of the advertisement file corresponding to the advertisement terminal to be updated can be completed. And after the downloading of the advertisement file to be updated is completed, the advertisement terminal to be updated sends a downloading result to the server, and the server is informed of the downloading result of the advertisement file of the terminal to be updated. The downloading result is used for updating the advertisement updating record corresponding to the terminal to be updated, the server can determine whether the advertisement of the terminal to be updated is updated or not according to the downloading result, and the result is recorded in the advertisement updating record so as to determine which advertisement files are currently stored in the advertisement playing list of the advertisement terminal to be updated, and advertisement putting management and updating are convenient.
In addition, when the terminal to be updated requests to receive the advertisement file to be updated of the server, if the terminal to be updated and the server have communication faults, the terminal to be updated sends an advertisement updating instruction to the same-vehicle advertisement terminal, requests the advertisement file to be updated of the server through the same-vehicle advertisement terminal, and receives the advertisement file to be updated returned by the same-vehicle advertisement terminal. It can be understood that, in order to ensure that the terminal to be updated can complete advertisement updating, when a communication link between the terminal to be updated and the server fails, the terminal and the server can interact with each other through the vehicle advertisement terminal to obtain the advertisement file to be updated, transmit the advertisement file to be updated through the vehicle local area network, and send the advertisement file to be updated to the advertisement terminal to be updated, so as to complete downloading of the advertisement file to be updated.
The advertisement updating instruction issued by the server is received through the terminal to be updated, the advertisement file to be updated is requested to the same-vehicle advertisement terminal based on the advertisement updating instruction, and the advertisement file to be updated sent by the same-vehicle advertisement terminal is received according to the reply of the same-vehicle advertisement terminal or the advertisement file to be updated is downloaded from the server. By adopting the technical means, when the advertisement of the advertisement terminal is updated, the advertisement file to be updated can be obtained through other advertisement terminals, the other advertisement terminals of the trailer do not have the advertisement file to be updated, and then the advertisement file to be updated is requested from the server. Because the advertisement file to be updated is firstly obtained from the same-vehicle advertisement terminal through the local area network, the timeliness of updating the vehicle-mounted advertisement can be improved. And moreover, the transmission of the advertisement file is carried out through the local area network, so that the stability of the transmission of the advertisement file is improved, and the flow used for the transmission of the advertisement file is saved.
Example two:
on the basis of the foregoing embodiment, fig. 2 is another method for updating a vehicle-mounted advertisement provided in the second embodiment of the present application, and referring to fig. 2, the method for updating a vehicle-mounted advertisement specifically includes:
s210, the terminal to be updated receives an advertisement updating instruction issued by a server, wherein the advertisement updating instruction is used for updating an advertisement playing list of the terminal to be updated, and the advertisement playing list comprises a plurality of corresponding advertisement files;
s220, requesting an advertisement file to be updated from a same-vehicle advertisement terminal based on the advertisement updating instruction, wherein the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
s230, receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal or downloading the advertisement file to be updated from a server according to the reply of the same-vehicle advertisement terminal;
s240, placing the advertisement file to be updated into the advertisement playing list to replace or add the advertisement file, extracting the corresponding advertisement file according to the advertisement playing list, and outputting the advertisement file to a screen of the terminal to be updated for playing;
s250, placing the replaced advertisement files in the advertisement play list into a standby list, and deleting the corresponding advertisement files from the standby list after a set time period.
On the basis of the first embodiment, after the downloading of the advertisement file to be updated is completed, the advertisement playlist is updated according to the advertisement file to be updated in the embodiment of the present application. It should be noted that, when the advertisement file is updated in the advertisement playlist, the advertisement file stored in the advertisement playlist may be replaced, or a corresponding advertisement file may be directly added to the advertisement playlist. Therefore, when the advertisement play list is updated, the advertisement file to be updated can be directly replaced by the advertisement file in the advertisement play list, or can be directly inserted into a certain position in the advertisement play list. And then, sequentially playing the advertisement files according to the updated advertisement playing list. And corresponding to the advertisement file just updated, the advertisement file can also be played first.
Further, the advertisement terminal does not directly delete the replaced advertisement file in the advertisement play list, but places the replaced advertisement file in a standby list preset by the advertisement terminal. The replaced advertisement file is placed into the standby list, so that if the advertisement file needs to be put again later, the advertisement updated by the server can be directly extracted from the standby list without being acquired from the server or the same-vehicle advertisement terminal, the complicated process of acquiring the advertisement file is reduced, and the timeliness and the stability of acquiring the advertisement file are further improved. And the advertisement files put into the standby list can be automatically deleted after a period of time, so that the phenomenon that the advertisement files occupy the internal memory of the advertisement terminal due to excessive backlog is avoided.
On the other hand, when the advertisement is updated by the terminal to be updated, the advertisement file to be updated can be requested from other advertisement terminals. And other advertisement terminals inquire the memory of the terminals according to the request, including the inquiry of the advertisement playing list and the standby list, so as to further extract the advertisement files and send the advertisement files to the terminal to be updated. And the terminal to be updated finally finishes downloading the advertisement file to be updated by receiving the advertisement file to be updated stored in the advertisement play list or the standby list of the advertisement terminal in the same vehicle.
According to the technical scheme of the embodiment of the application, the standby list is set, so that the advertisement terminal can conveniently acquire the related advertisement files, and the timeliness and the stability of acquiring the advertisement files are further improved. In addition, the standby list is set, so that other advertising terminals can conveniently acquire the related advertising files, the acquisition channel of the advertising files to be updated is expanded, and the acquisition of the related advertising files is more convenient.
Example three:
on the basis of the foregoing embodiment, fig. 3 is a schematic structural diagram of an updating apparatus for a vehicle-mounted advertisement according to a third embodiment of the present application. Referring to fig. 3, the updating apparatus for vehicle-mounted advertisements provided in this embodiment specifically includes: a receiving module 31, a requesting module 32 and an updating module 33.
The receiving module 31 is configured to receive an advertisement update instruction issued by a server, where the advertisement update instruction is used to update an advertisement playlist of a terminal to be updated, and the advertisement playlist includes a plurality of corresponding advertisement files;
the request module 32 is configured to request an advertisement file to be updated from a co-vehicle advertisement terminal based on the advertisement update instruction, where the co-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
the updating module 33 is configured to receive the advertisement file to be updated sent by the same-vehicle advertisement terminal according to the reply of the same-vehicle advertisement terminal or download the advertisement file to be updated from a server.
The advertisement updating instruction issued by the server is received through the terminal to be updated, the advertisement file to be updated is requested to the same-vehicle advertisement terminal based on the advertisement updating instruction, and the advertisement file to be updated sent by the same-vehicle advertisement terminal is received according to the reply of the same-vehicle advertisement terminal or the advertisement file to be updated is downloaded from the server. By adopting the technical means, when the advertisement of the advertisement terminal is updated, the advertisement file to be updated can be obtained through other advertisement terminals, the other advertisement terminals of the trailer do not have the advertisement file to be updated, and then the advertisement file to be updated is requested from the server. Because the advertisement file to be updated is firstly obtained from the same-vehicle advertisement terminal through the local area network, the timeliness of updating the vehicle-mounted advertisement can be improved. And moreover, the transmission of the advertisement file is carried out through the local area network, so that the stability of the transmission of the advertisement file is improved, and the flow used for the transmission of the advertisement file is saved.
Specifically, still include:
and the list updating module is used for placing the advertisement files to be updated into the advertisement playing list to replace or increase the advertisement files, extracting corresponding advertisement files according to the advertisement playing list and outputting the advertisement files to a screen of the terminal to be updated for playing.
And the standby module is used for putting the replaced advertisement files in the advertisement play list into a standby list and deleting the corresponding advertisement files from the standby list after a set time period.
And the sending module is used for sending a downloading result to the server, wherein the downloading result is used for updating the advertisement updating record corresponding to the terminal to be updated.
The updating device of the vehicle-mounted advertisement provided by the third embodiment of the application can be used for executing the updating method of the vehicle-mounted advertisement provided by the first embodiment and the second embodiment, and has corresponding functions and beneficial effects.
Example four:
an embodiment of the present application provides an electronic device, and with reference to fig. 4, the electronic device includes: a processor 41, a memory 42, a communication module 43, an input device 44, and an output device 45. The number of processors in the electronic device may be one or more, and the number of memories in the electronic device may be one or more. The processor, memory, communication module, input device, and output device of the electronic device may be connected by a bus or other means.
The memory, as a computer-readable storage medium, may be used for storing software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the update method of the in-vehicle advertisement (e.g., a receiving module, a requesting module, and an updating module in an update apparatus of the in-vehicle advertisement) according to any embodiment of the present application. The memory can mainly comprise a program storage area and a data storage area, wherein the program storage area can store an operating system and an application program required by at least one function; the storage data area may store data created according to use of the device, and the like. Further, the memory may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, the memory may further include memory located remotely from the processor, and these remote memories may be connected to the device over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The communication module is used for data transmission.
The processor executes various functional applications and data processing of the device by running software programs, instructions and modules stored in the memory, namely, the method for updating the vehicle-mounted advertisement is realized.
The input device may be used to receive input numeric or character information and to generate key signal inputs relating to user settings and function controls of the apparatus. The output device may include a display device such as a display screen.
The electronic device provided by the above can be used for executing the updating method of the vehicle-mounted advertisement provided by the above first embodiment and the second embodiment, and has corresponding functions and beneficial effects.
Example five:
the embodiment of the application also provides a storage medium containing computer executable instructions, and the computer executable instructions are used for executing an updating method of the vehicle-mounted advertisement when being executed by a computer processor, and the updating method of the vehicle-mounted advertisement comprises the following steps: the method comprises the steps that a terminal to be updated receives an advertisement updating instruction issued by a server, wherein the advertisement updating instruction is used for updating an advertisement playing list of the terminal to be updated, and the advertisement playing list comprises a plurality of corresponding advertisement files; requesting an advertisement file to be updated from a same-vehicle advertisement terminal based on the advertisement updating instruction, wherein the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network; and receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal or downloading the advertisement file to be updated from a server according to the reply of the same-vehicle advertisement terminal.
Storage medium-any of various types of memory devices or storage devices. The term "storage medium" is intended to include: mounting media such as CD-ROM, floppy disk, or tape devices; computer system memory or random access memory such as DRAM, DDR RAM, SRAM, EDO RAM, Lanbas (Rambus) RAM, etc.; non-volatile memory such as flash memory, magnetic media (e.g., hard disk or optical storage); registers or other similar types of memory elements, etc. The storage medium may also include other types of memory or combinations thereof. In addition, the storage medium may be located in a first computer system in which the program is executed, or may be located in a different second computer system connected to the first computer system through a network (such as the internet). The second computer system may provide program instructions to the first computer for execution. The term "storage medium" may include two or more storage media residing in different locations, e.g., in different computer systems connected by a network. The storage medium may store program instructions (e.g., embodied as a computer program) that are executable by one or more processors.
Of course, the storage medium provided in the embodiments of the present application contains computer-executable instructions, and the computer-executable instructions are not limited to the method for updating the vehicle-mounted advertisement described above, and may also perform related operations in the method for updating the vehicle-mounted advertisement provided in any embodiment of the present application.
The updating device, the storage medium, and the electronic device for the vehicle-mounted advertisement provided in the foregoing embodiments may execute the updating method for the vehicle-mounted advertisement provided in any embodiment of the present application, and refer to the updating method for the vehicle-mounted advertisement provided in any embodiment of the present application without detailed technical details described in the foregoing embodiments.
The foregoing is considered as illustrative of the preferred embodiments of the invention and the technical principles employed. The present application is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present application has been described in more detail with reference to the above embodiments, the present application is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present application, and the scope of the present application is determined by the scope of the claims.

Claims (10)

1. An updating method of vehicle-mounted advertisements is characterized by comprising the following steps:
the method comprises the steps that a terminal to be updated receives an advertisement updating instruction issued by a server, wherein the advertisement updating instruction is used for updating an advertisement playing list of the terminal to be updated, and the advertisement playing list comprises a plurality of corresponding advertisement files;
requesting an advertisement file to be updated from a same-vehicle advertisement terminal based on the advertisement updating instruction, wherein the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
and receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal or downloading the advertisement file to be updated from a server according to the reply of the same-vehicle advertisement terminal.
2. The method for updating the vehicle-mounted advertisement according to claim 1, wherein the receiving the advertisement file to be updated sent by the advertising terminal in the same vehicle or downloading the advertisement file to be updated from a server according to the reply of the advertising terminal in the same vehicle comprises:
if the advertisement file to be updated exists in the same-vehicle advertisement terminal or the advertisement file to be updated is being downloaded, the advertisement file to be updated is received by the terminal to be updated from the same-vehicle advertisement terminal; and if the advertisement file to be updated does not exist in the same-vehicle advertisement terminal, the terminal to be updated requests the server and receives the advertisement file to be updated.
3. The method for updating the vehicle-mounted advertisement according to claim 2, further comprising: when the advertisement file to be updated does not exist in the same-vehicle advertisement terminal and the terminal to be updated requests the server and receives the advertisement file to be updated, the method further comprises the following steps:
when the communication between the terminal to be updated and the server fails, the terminal to be updated sends the advertisement updating instruction to the same-vehicle advertisement terminal, requests the advertisement file to be updated of the server through the same-vehicle advertisement terminal, and receives the advertisement file to be updated returned by the same-vehicle advertisement terminal.
4. The method for updating the vehicle-mounted advertisement according to claim 1, after receiving the advertisement file to be updated sent by the advertising terminal in the same vehicle or downloading the advertisement file to be updated from a server according to the reply of the advertising terminal in the same vehicle, further comprising:
and placing the advertisement file to be updated into the advertisement play list to replace or add the advertisement file, extracting the corresponding advertisement file according to the advertisement play list, and outputting the advertisement file to a screen of the terminal to be updated for playing.
5. The method for updating the vehicle-mounted advertisement according to claim 4, wherein after the advertisement file to be updated is placed in the advertisement play list for replacing or adding the advertisement file, and the corresponding advertisement file is extracted according to the advertisement play list and output to a screen of a terminal to be updated for playing, the method further comprises:
and placing the replaced advertisement files in the advertisement play list into a standby list, and deleting the corresponding advertisement files from the standby list after a set time period.
6. The method for updating the vehicle-mounted advertisement according to claim 5, wherein the receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal according to the reply of the same-vehicle advertisement terminal comprises:
and receiving the advertisement file to be updated stored in the advertisement play list or the standby list of the same-vehicle advertisement terminal.
7. The method for updating the vehicle-mounted advertisement according to claim 1, after receiving the advertisement file to be updated sent by the advertising terminal in the same vehicle or downloading the advertisement file to be updated from a server according to the reply of the advertising terminal in the same vehicle, further comprising:
and sending a downloading result to the server, wherein the downloading result is used for updating the advertisement updating record corresponding to the terminal to be updated.
8. An updating apparatus for vehicle-mounted advertisement, comprising:
the system comprises a receiving module, a sending module and a receiving module, wherein the receiving module is used for receiving an advertisement updating instruction sent by a server, the advertisement updating instruction is used for updating an advertisement playing list of a terminal to be updated, and the advertisement playing list comprises a plurality of corresponding advertisement files;
the request module is used for requesting an advertisement file to be updated to a same-vehicle advertisement terminal based on the advertisement updating instruction, and the same-vehicle advertisement terminal and the terminal to be updated are in signal connection in the same local area network;
and the updating module is used for receiving the advertisement file to be updated sent by the same-vehicle advertisement terminal or downloading the advertisement file to be updated from a server according to the reply of the same-vehicle advertisement terminal.
9. An electronic device, comprising:
a memory and one or more processors;
the memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the method for updating in-vehicle advertising of any of claims 1-7.
10. A storage medium containing computer-executable instructions for performing the method for updating an in-vehicle advertisement of any one of claims 1-7 when executed by a computer processor.
CN202010163820.8A 2020-03-10 2020-03-10 Vehicle-mounted advertisement updating method and device, electronic equipment and storage medium Active CN111292138B (en)

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