CN111259241B - Information processing method and device and storage medium - Google Patents
Information processing method and device and storage medium Download PDFInfo
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- CN111259241B CN111259241B CN202010035945.2A CN202010035945A CN111259241B CN 111259241 B CN111259241 B CN 111259241B CN 202010035945 A CN202010035945 A CN 202010035945A CN 111259241 B CN111259241 B CN 111259241B
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
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Abstract
The embodiment of the invention discloses an information processing method, an information processing device and a storage medium; comprising the following steps: acquiring a query request aiming at a target terminal from a server corresponding to a target application program based on a query interface, wherein the query request is used for querying recommendation information aiming at a target scene matched with the target terminal, the target terminal is a terminal for newly installing the target application program in a preset time, and the target application program is an application program in a preset application program list; acquiring terminal characteristic information of a target terminal; acquiring a recommendation model matched with a target scene of recommendation information queried by the query request; and obtaining target recommendation information for the target scene, which is matched with the terminal characteristic information of the target terminal, by using a recommendation model, wherein the target recommendation information is used for being displayed in a target application program of the target terminal. Therefore, a foundation can be laid for realizing recommendation for new installation users.
Description
Technical Field
The present invention relates to big data technology, and more particularly, to an information processing method and apparatus, and a storage medium.
Background
With the development of the mobile internet, more and more content providers carry service contents by developing application programs. For example, personalized recommendation for a user is completed based on historical information of the user, such as historical browsing information and historical ordering information, but existing recommendation is aimed at the historical user, and accurate recommendation cannot be completed for a newly installed user, so how to achieve recommendation of a newly installed application user is a problem to be solved.
Disclosure of Invention
In view of the above problems, the present invention provides a method and apparatus for information processing, and a storage medium, which can lay a foundation for implementing recommendation for new installation users.
The technical scheme of the embodiment of the invention is realized as follows:
in a first aspect, an embodiment of the present invention provides an information processing method, including:
acquiring a query request aiming at a target terminal from a server corresponding to a target application program based on a query interface, wherein the query request is used for querying recommendation information aiming at a target scene matched with the target terminal, the target terminal is a terminal for newly installing the target application program in preset time, the target application program is an application program in a preset application program list, and the application program in the preset application program list can call the query interface;
acquiring terminal characteristic information of a target terminal;
acquiring a recommendation model matched with a target scene of recommendation information queried by the query request;
and obtaining target recommendation information for the target scene, which is matched with the terminal characteristic information of the target terminal, by using a recommendation model, wherein the target recommendation information is used for being displayed in a target application program of the target terminal.
In a specific embodiment, the method further comprises:
sending the obtained target recommendation information to a server corresponding to a target application program based on a query interface, so that the target recommendation information is displayed in the target application program of the target terminal through the server; or alternatively, the process may be performed,
detecting whether a communication channel with a target application program is in an open state;
if yes, the obtained target recommendation information is sent to a target application program of a target terminal by using a communication channel in an open state so as to be displayed in the target application program of the target terminal.
In a specific embodiment, the method further comprises:
analyzing terminal characteristic information of a target terminal to at least obtain a first position of the target terminal;
obtaining target recommendation information matched with a first position by using a recommendation model at least based on the first position of the target terminal; wherein the target recommendation information includes at least one second location and at least one of: probability characteristics of the target terminal moving from the first location to the second location, residence time after the target terminal moves to the second location.
In a specific embodiment, the method further comprises:
determining residence time of the target terminal at a first location;
determining whether the first position is a preset position or not based on residence time of the target terminal in the first position;
and obtaining target recommendation information matched with the first position by using a recommendation model based on the judgment result and the first position of the target terminal.
In a specific embodiment, the method further comprises:
acquiring a time characteristic corresponding to the target terminal in a first position;
and obtaining target recommendation information matched with the first position by using a recommendation model based on the time characteristics and based on the first position of the target terminal.
In a specific embodiment, the method further comprises:
acquiring a historical position of the target terminal and historical residence time of the target terminal in the historical position;
and obtaining target recommendation information matched with the first position by utilizing a recommendation model at least based on the historical position of the target terminal, the historical residence time of the target terminal in the historical position and the first position.
In a second aspect, an embodiment of the present invention provides an information processing apparatus including:
the information acquisition unit is used for acquiring a query request aiming at a target terminal from a server corresponding to a target application program based on a query interface, wherein the query request is used for querying recommendation information aiming at a target scene matched with the target terminal, the target terminal is a terminal for newly installing the target application program in preset time, the target application program is an application program in a preset application program list, and the application program in the preset application program list can call the query interface; acquiring terminal characteristic information of a target terminal; acquiring a recommendation model matched with a target scene of recommendation information queried by the query request;
the information processing unit is used for obtaining target recommendation information which is matched with the terminal characteristic information of the target terminal and aims at a target scene by utilizing the recommendation model, wherein the target recommendation information is used for being displayed in a target application program of the target terminal.
In a specific embodiment, the information processing unit is further configured to:
sending the obtained target recommendation information to a server corresponding to a target application program based on a query interface, so that the target recommendation information is displayed in the target application program of the target terminal through the server; or alternatively, the process may be performed,
detecting whether a communication channel with a target application program is in an open state; if yes, the obtained target recommendation information is sent to a target application program of a target terminal by using a communication channel in an open state so as to be displayed in the target application program of the target terminal.
In a specific embodiment, the information processing unit is further configured to:
analyzing terminal characteristic information of a target terminal to at least obtain a first position of the target terminal;
obtaining target recommendation information matched with a first position by using a recommendation model at least based on the first position of the target terminal; wherein the target recommendation information includes at least one second location and at least one of: probability characteristics of the target terminal moving from the first location to the second location, residence time after the target terminal moves to the second location.
In a specific embodiment, the information processing unit is further configured to:
determining residence time of the target terminal at a first location;
determining whether the first position is a preset position or not based on residence time of the target terminal in the first position;
and obtaining target recommendation information matched with the first position by using a recommendation model based on the judgment result and the first position of the target terminal.
In a specific embodiment, the information obtaining unit is further configured to obtain a time feature corresponding to the target terminal when the target terminal is in the first position;
the information processing unit is further used for obtaining target recommendation information matched with the first position by utilizing a recommendation model based on the time characteristics and based on the first position of the target terminal.
In a specific embodiment, the information obtaining unit is further configured to obtain a historical location where the target terminal is located, and a historical residence time at the historical location;
the information processing unit is further used for obtaining target recommendation information matched with the first position at least based on the historical position of the target terminal, the historical residence time of the target terminal in the historical position and the first position by using a recommendation model.
In a third aspect, an embodiment of the present invention further provides an information processing apparatus, including:
one or more processors;
a memory communicatively coupled to the one or more processors;
one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more applications configured to perform the method described above.
In a fourth aspect, embodiments of the present invention provide a computer readable storage medium storing a computer program which when executed by a processor implements the method described above.
Here, since the embodiment of the invention can receive the query request by using the query interface, the query request is used for querying the recommendation information of the target scene matched with the target terminal, obtaining the terminal characteristic information of the target terminal, obtaining the recommendation model matched with the target scene of the recommendation information queried by the query request, and obtaining the target recommendation information of the target scene matched with the terminal characteristic information of the target terminal by using the recommendation model, thus being convenient for the target recommendation information to be displayed in the target application program of the target terminal; the target recommendation information obtained by the embodiment of the application is not determined for the server corresponding to the target application, and the receiving end for receiving the query request of the server is determined, so that a foundation is laid for the server to realize recommendation for a newly installed user without knowing historical information, and meanwhile, the server of the target application is prevented from maintaining various recommendation models, so that the determination form of the recommendation information is enriched, a foundation is laid for accurate recommendation, and a foundation is laid for reducing the maintenance cost of the server.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings that are needed in the description of the embodiments will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 shows a flow diagram of an information processing method according to an embodiment of the present invention.
Fig. 2 shows a schematic diagram of a logic unit structure of an information processing apparatus according to an embodiment of the present invention.
Fig. 3 shows a schematic hardware configuration of an information processing apparatus according to an embodiment of the present invention.
Detailed Description
In order to enable those skilled in the art to better understand the present invention, the following description will make clear and complete descriptions of the technical solutions according to the embodiments of the present invention with reference to the accompanying drawings.
In some of the flows described in the specification and claims of the present invention and in the foregoing figures, a plurality of operations occurring in a particular order are included, but it should be understood that the operations may be performed out of order or performed in parallel, with the order of operations such as 101, 102, etc., being merely used to distinguish between the various operations, the order of the operations themselves not representing any order of execution. In addition, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first" and "second" herein are used to distinguish different messages, devices, modules, etc., and do not represent a sequence, and are not limited to the "first" and the "second" being different types.
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to fall within the scope of the invention.
Fig. 1 shows a schematic flow chart of an information processing method according to an embodiment of the present invention, as shown in fig. 1, the method includes:
step 101: acquiring a query request aiming at a target terminal from a server corresponding to a target application program based on a query interface, wherein the query request is used for querying recommendation information aiming at a target scene matched with the target terminal, the target terminal is a terminal for newly installing the target application program in preset time, the target application program is an application program in a preset application program list, and the application program in the preset application program list can call the query interface.
In practical application, the application programs in the preset application program list are configured with specific components, such as a Software Development Kit (SDK), so that the application programs in the preset application program list can call the query interface by using the configured specific components, thereby laying a foundation for completing information recommendation subsequently.
In a specific scenario, the target terminal is a terminal newly installing the target application, and the target scenario is associated with the target application.
Step 102: terminal characteristic information of the target terminal is obtained.
In practical applications, the terminal feature information may be specific identification information of the terminal, location information of the terminal, or image information of the terminal, which can represent a terminal behavior feature, or related information of the location feature.
Step 103: and acquiring a recommendation model matched with the target scene of the recommendation information queried by the query request.
In practical application, in order to realize accurate recommendation, in practical application, multiple models can be trained, and the multiple models are applicable to different scenes, so that after a query request is acquired, a recommendation model matched with a target scene can be selected from the preset multiple models based on the target scene aimed at by recommendation information, and a foundation is laid for realizing accurate recommendation. In addition, after a plurality of models are arranged, recommended scenes can be enriched, and meanwhile, a foundation is laid for improving user experience.
Step 104: and obtaining target recommendation information for the target scene, which is matched with the terminal characteristic information of the target terminal, by using a recommendation model, wherein the target recommendation information is used for being displayed in a target application program of the target terminal.
In a specific embodiment, after determining the target recommendation information for the target scene, which corresponds to the query request and matches the terminal feature information of the target terminal, the target recommendation information may be further pushed to the target terminal in the following manner, specifically,
mode one: and sending the obtained target recommendation information to a server corresponding to the target application program based on the query interface, so that the target recommendation information is displayed in the target application program of the target terminal through the server. That is, the query interface and the server are utilized to transmit the target recommendation information and display the target recommendation information in the target application program of the target terminal, so that the information recommendation process for the newly installed user is completed.
Mode two: detecting whether a communication channel with a target application program is in an open state;
if yes, the obtained target recommendation information is sent to a target application program of a target terminal by using a communication channel in an open state so as to be displayed in the target application program of the target terminal;
and if not, periodically detecting whether the communication channel with the target application program is in an open state, and after the communication channel in the open state is determined, sending the obtained target recommendation information to the target application program of the target terminal by using the communication channel in the open state so as to be displayed in the target application program of the target terminal.
That is, the target recommendation information is directly sent to the target application program without using a query interface and a server and is displayed in the target application program of the target terminal, so that the information recommendation process for the newly installed user is completed.
Of course, in practical application, it may be performed by selecting one of the two modes based on the actual service requirement, which is not limited in the embodiment of the present application.
Here, the running state of the target application includes a start-up state or a shut-down state, and the start-up state includes a foreground running state or a background running state. In a specific example, after the target application is in the start state, the communication channel with the target application is in the open state, and of course, in practical application, there may be other corresponding relations between the running state of the target application and the open state of the communication channel, which is related to the setting of the target application, and the embodiment of the present application is not limited to this.
In a specific example, the terminal characteristic information at least includes a location of the target terminal (for example, wi-Fi information, global Positioning System (GPS) information, or location information of a connected mobile base station, etc.), where the terminal characteristic information of the target terminal is analyzed to at least obtain a first location where the target terminal is located; obtaining target recommendation information matched with a first position by using a recommendation model at least based on the first position of the target terminal; wherein the target recommendation information includes at least one second location and at least one of: probability characteristics of the target terminal moving from the first location to the second location, residence time after the target terminal moves to the second location. Taking a specific scene as an example, the recommendation model is a travel data recommendation model, at this time, the first position is the current position of the target terminal, and the second position is the recommended travel position (such as a travel city, a tourist attraction, etc.). Here, after the target recommendation information includes the probability feature that the target terminal moves from the first position to the second position, the recommended plurality of second positions may be ranked based on the probability feature, for example, the ranking may be performed in a descending order based on the probability value in the probability feature, so as to lay a foundation for accurate recommendation and also lay a foundation for improving user experience.
In another specific example, after obtaining the first location, a residence time of the target terminal at the first location may also be determined; determining whether the first location is a preset location (e.g., whether it is a residence) based on a residence time of the target terminal at the first location; and obtaining target recommendation information matched with the first position by using a recommendation model based on the judgment result and the first position of the target terminal. Specifically, when the judgment result represents that the first position is a preset position, determining a preset area where the preset position is located, and obtaining target recommendation information matched with the preset area by using a recommendation model, namely, when the target recommendation information is the target recommendation information corresponding to the first position in the preset area, the target recommendation information is matched with the preset area and is also matched with the first position. Or when the judgment result indicates that the first position is not the preset position, directly utilizing a recommendation model to obtain target recommendation information matched with the first position. Taking a travel scene as an example, at this time, whether the first location is a residence can be determined according to the residence time of the first location, and then after the residence is taken as the residence, the travel recommendation information related to the residence is recommended by using the recommendation model, otherwise, when the residence is not taken as the residence, the travel recommendation information related to the first location is directly recommended.
In another specific example, after the first location is obtained, a time feature (such as a holiday feature) corresponding to the target terminal when the target terminal is located at the first location may be further obtained, and further, based on the time feature and on the first location where the target terminal is located, target recommendation information matched with the first location is obtained by using a recommendation model. That is, when determining the target recommendation information, the time feature corresponding to the first location may be further used as a reference, where the time feature may be specifically a current time when the target terminal is located at the first location, or a time selected when the target terminal is located at the first location, for example, a selected travel time, so as to complete the information recommendation procedure for the newly installed user.
In another specific example, after the first location is obtained, a historical location where the target terminal is located and a historical residence time at the historical location may also be obtained; and obtaining target recommendation information matched with the first position by utilizing a recommendation model at least based on the historical position of the target terminal, the historical residence time of the target terminal in the historical position and the first position. That is, when determining the target recommendation information, the information recommendation process for the newly installed user may be further completed by referring to the historical information of the target terminal, such as the historical travel position, the historical residence time, and other features.
Here, since the embodiment of the invention can receive the query request by using the query interface, the query request is used for querying the recommendation information of the target scene matched with the target terminal, obtaining the terminal characteristic information of the target terminal, obtaining the recommendation model matched with the target scene of the recommendation information queried by the query request, and obtaining the target recommendation information of the target scene matched with the terminal characteristic information of the target terminal by using the recommendation model, thus being convenient for the target recommendation information to be displayed in the target application program of the target terminal; the target recommendation information obtained by the embodiment of the application is not determined for the server corresponding to the target application, and the receiving end for receiving the query request of the server is determined, so that a foundation is laid for the server to realize recommendation for a newly installed user without knowing historical information, and meanwhile, the server of the target application is prevented from maintaining various recommendation models, so that the determination form of the recommendation information is enriched, a foundation is laid for accurate recommendation, and a foundation is laid for reducing the maintenance cost of the server.
The embodiment of the invention also provides an information processing device, as shown in fig. 2, which comprises:
an information obtaining unit 21, configured to obtain, based on a query interface, a query request for a target terminal from a server corresponding to a target application, where the query request is used to query recommendation information for a target scene that is matched with the target terminal, the target terminal is a terminal in which a target application is newly installed in a preset time, the target application is an application in a preset application list, and an application in the preset application list can call the query interface; acquiring terminal characteristic information of a target terminal; acquiring a recommendation model matched with a target scene of recommendation information queried by the query request;
the information processing unit 22 is configured to obtain target recommendation information for a target scene, which is matched with terminal feature information of the target terminal, by using a recommendation model, where the target recommendation information is used for being displayed in a target application program of the target terminal.
In a specific embodiment, the information processing unit 22 is further configured to:
sending the obtained target recommendation information to a server corresponding to a target application program based on a query interface, so that the target recommendation information is displayed in the target application program of the target terminal through the server; or alternatively, the process may be performed,
detecting whether a communication channel with a target application program is in an open state; if yes, the obtained target recommendation information is sent to a target application program of a target terminal by using a communication channel in an open state so as to be displayed in the target application program of the target terminal.
In a specific embodiment, the information processing unit 22 is further configured to:
analyzing terminal characteristic information of a target terminal to at least obtain a first position of the target terminal;
obtaining target recommendation information matched with a first position by using a recommendation model at least based on the first position of the target terminal; wherein the target recommendation information includes at least one second location and at least one of: probability characteristics of the target terminal moving from the first location to the second location, residence time after the target terminal moves to the second location.
In a specific embodiment, the information processing unit 22 is further configured to:
determining residence time of the target terminal at a first location;
determining whether the first position is a preset position or not based on residence time of the target terminal in the first position;
and obtaining target recommendation information matched with the first position by using a recommendation model based on the judgment result and the first position of the target terminal.
In a specific embodiment, the information obtaining unit 21 is further configured to obtain a time characteristic corresponding to the target terminal when the target terminal is in the first position;
the information processing unit 22 is further configured to obtain target recommendation information matched with a first location based on the time feature and based on the first location where the target terminal is located, and using a recommendation model.
In a specific embodiment, the information obtaining unit 21 is further configured to obtain a historical location where the target terminal is located, and a historical residence time at the historical location;
the information processing unit 22 is further configured to obtain, based at least on the historical location where the target terminal is located, the historical residence time at the historical location, and the first location, target recommendation information matched with the first location by using a recommendation model.
It should be noted here that: the description of the embodiment items of the device is similar to the description of the method, and has the same beneficial effects as those of the embodiment of the method, so that a detailed description is omitted. For technical details not disclosed in the embodiments of the apparatus of the present invention, those skilled in the art will understand with reference to the description of the embodiments of the method of the present invention, and the details are not repeated here for the sake of brevity.
In a third aspect, an embodiment of the present invention provides an information processing apparatus including:
one or more processors;
a memory communicatively coupled to the one or more processors;
one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more applications configured to perform the method described above.
In a specific example, the information processing apparatus according to the embodiment of the present invention may be embodied as a structure shown in fig. 3, and the apparatus includes a processor 31, a storage medium 32, and at least one external communication interface 33; the processor 31, the storage medium 32 and the external communication interface 33 are all connected by a bus 34. The processor 31 may be an electronic component with a processing function, such as a microprocessor, a central processing unit, a digital signal processor, or a programmable logic array. The storage medium has stored therein computer executable code capable of executing the image processing method described in any of the above embodiments. In practical applications, the information acquisition unit 21 and the information processing unit 22 may be implemented by the processor 31.
It should be noted here that: the description of the embodiment items of the device is similar to the description of the method, and has the same beneficial effects as those of the embodiment of the method, so that a detailed description is omitted. For technical details not disclosed in the embodiments of the apparatus of the present invention, those skilled in the art will understand with reference to the description of the embodiments of the method of the present invention, and the details are not repeated here for the sake of brevity.
The embodiment of the invention provides a computer readable storage medium storing a computer program which when executed by a processor performs the steps of:
acquiring a query request aiming at a target terminal from a server corresponding to a target application program based on a query interface, wherein the query request is used for querying recommendation information aiming at a target scene matched with the target terminal, the target terminal is a terminal for newly installing the target application program in preset time, the target application program is an application program in a preset application program list, and the application program in the preset application program list can call the query interface;
acquiring terminal characteristic information of a target terminal;
acquiring a recommendation model matched with a target scene of recommendation information queried by the query request;
and obtaining target recommendation information for the target scene, which is matched with the terminal characteristic information of the target terminal, by using a recommendation model, wherein the target recommendation information is used for being displayed in a target application program of the target terminal.
It should be noted here that: the description of the embodiment items of the storage medium is similar to the description of the method described above, and has the same advantageous effects as those of the embodiment of the method, so that a detailed description is omitted. For technical details not disclosed in the storage medium embodiments of the present invention, those skilled in the art should understand with reference to the description of the method embodiments of the present invention, and the details are not repeated herein for the sake of brevity.
In the several embodiments provided in this application, it should be understood that the disclosed systems, apparatuses, and methods may be implemented in other ways. For example, the apparatus embodiments described above are merely illustrative, e.g., the division of the units is merely a logical function division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, which may be in electrical, mechanical or other form.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be implemented by a program to instruct related hardware, the program may be stored in a computer readable storage medium, and the storage medium may include: read Only Memory (ROM), random access Memory (RAM, random Access Memory), magnetic or optical disk, and the like.
Those of ordinary skill in the art will appreciate that all or a portion of the steps in implementing the methods of the above embodiments may be implemented by a program to instruct related hardware, where the program may be stored in a computer readable storage medium, where the storage medium may be a read only memory, a magnetic disk or optical disk, etc.
The foregoing describes in detail an information processing method, apparatus and storage medium provided by the present invention, and those skilled in the art should not understand that the present invention is limited to the specific embodiments and application ranges according to the ideas of the embodiments of the present invention.
Claims (8)
1. An information processing method, characterized in that the method comprises:
acquiring a query request aiming at a target terminal from a server corresponding to a target application program based on a query interface, wherein the query request is used for querying recommendation information aiming at a target scene matched with the target terminal, the target terminal is a terminal for newly installing the target application program in preset time, the target application program is an application program in a preset application program list, and the application program in the preset application program list can call the query interface;
acquiring terminal characteristic information of a target terminal;
acquiring a recommendation model matched with a target scene of recommendation information queried by the query request;
obtaining target recommendation information which is matched with terminal characteristic information of the target terminal and aims at a target scene by using a recommendation model, wherein the target recommendation information is used for being displayed in a target application program of the target terminal;
the method further comprises the steps of:
analyzing terminal characteristic information of a target terminal to at least obtain a first position of the target terminal;
obtaining target recommendation information matched with a first position by using a recommendation model at least based on the first position of the target terminal; wherein the target recommendation information includes at least one second location and at least one of: probability characteristics of the target terminal moving from the first position to the second position, and residence time of the target terminal after moving to the second position;
the method further comprises the steps of:
determining residence time of the target terminal at a first location;
determining whether the first position is a preset position or not based on residence time of the target terminal in the first position;
based on a judgment result and a first position of a target terminal, obtaining target recommendation information matched with the first position by using a recommendation model: if the judgment result indicates that the first position is a preset position, determining a preset area where the preset position is located, and obtaining target recommendation information matched with the preset area by using a recommendation model; if the judgment result indicates that the first position is not the preset position, obtaining target recommendation information matched with the first position by using a recommendation model; the preset position is a residence.
2. The method according to claim 1, wherein the method further comprises:
sending the obtained target recommendation information to a server corresponding to a target application program based on a query interface, so that the target recommendation information is displayed in the target application program of the target terminal through the server; or alternatively, the process may be performed,
detecting whether a communication channel with a target application program is in an open state;
if yes, the obtained target recommendation information is sent to a target application program of a target terminal by using a communication channel in an open state so as to be displayed in the target application program of the target terminal.
3. The method according to claim 1, wherein the method further comprises:
acquiring a time characteristic corresponding to the target terminal in a first position;
and obtaining target recommendation information matched with the first position by using a recommendation model based on the time characteristics and based on the first position of the target terminal.
4. The method according to claim 1, wherein the method further comprises:
acquiring a historical position of the target terminal and historical residence time of the target terminal in the historical position;
and obtaining target recommendation information matched with the first position by utilizing a recommendation model at least based on the historical position of the target terminal, the historical residence time of the target terminal in the historical position and the first position.
5. An information processing apparatus, characterized in that the apparatus comprises:
the information acquisition unit is used for acquiring a query request aiming at a target terminal from a server corresponding to a target application program based on a query interface, wherein the query request is used for querying recommendation information aiming at a target scene matched with the target terminal, the target terminal is a terminal for newly installing the target application program in preset time, the target application program is an application program in a preset application program list, and the application program in the preset application program list can call the query interface; acquiring terminal characteristic information of a target terminal; acquiring a recommendation model matched with a target scene of recommendation information queried by the query request;
the information processing unit is used for obtaining target recommendation information which is matched with the terminal characteristic information of the target terminal and aims at a target scene by utilizing a recommendation model, wherein the target recommendation information is used for being displayed in a target application program of the target terminal;
the information processing unit is further configured to:
analyzing terminal characteristic information of a target terminal to at least obtain a first position of the target terminal;
obtaining target recommendation information matched with a first position by using a recommendation model at least based on the first position of the target terminal; wherein the target recommendation information includes at least one second location and at least one of: probability characteristics of the target terminal moving from the first position to the second position, and residence time of the target terminal after moving to the second position;
the information processing unit is further configured to:
determining residence time of the target terminal at a first location;
determining whether the first position is a preset position or not based on residence time of the target terminal in the first position;
based on a judgment result and a first position of a target terminal, obtaining target recommendation information matched with the first position by using a recommendation model: if the judgment result indicates that the first position is a preset position, determining a preset area where the preset position is located, and obtaining target recommendation information matched with the preset area by using a recommendation model; if the judgment result indicates that the first position is not the preset position, obtaining target recommendation information matched with the first position by using a recommendation model; the preset position is a residence.
6. The apparatus of claim 5, wherein the information processing unit is further configured to:
sending the obtained target recommendation information to a server corresponding to a target application program based on a query interface, so that the target recommendation information is displayed in the target application program of the target terminal through the server; or alternatively, the process may be performed,
detecting whether a communication channel with a target application program is in an open state; if yes, the obtained target recommendation information is sent to a target application program of a target terminal by using a communication channel in an open state so as to be displayed in the target application program of the target terminal.
7. An information processing apparatus, characterized by comprising:
one or more processors;
a memory communicatively coupled to the one or more processors;
one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more applications configured to perform the method of any of claims 1 to 4.
8. A computer readable storage medium storing a computer program, which when executed by a processor implements the method of any one of claims 1 to 4.
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| CN113434215B (en) * | 2021-06-28 | 2023-06-16 | 青岛海尔科技有限公司 | Information loading method and device, storage medium and processor |
| CN116049478B (en) * | 2022-08-26 | 2023-09-19 | 荣耀终端有限公司 | Application program recommendation method and device and user equipment |
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