CN111246247A - Video generation method, device and equipment - Google Patents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
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Abstract
The embodiment of the invention provides a video generation method, a video generation device and video generation equipment, wherein the method comprises the following steps: selecting at least two pictures to be edited from a plurality of preset product pictures; determining the display effect of each picture to be edited; and generating a video from at least two pictures to be edited according to the display effect. At least two pictures to be edited are selected from a plurality of product pictures, and the display effect of each picture to be edited is determined, so that at least two pictures to be edited can be generated into a video according to the display effect, the pictures are converted into the video capable of driving consumers more quickly, the click rate of advertisements is effectively improved, the manufacturing cost is reduced, and the practicability of the method is improved.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method, an apparatus, and a device for generating a video.
Background
With the rapid development of economy, advertising marketing plays an increasingly important role in enterprise business strategy, and the advertising marketing can not only promote and popularize product publicity through advertisements, promote direct purchase of consumers, enlarge product sales, but also improve the known name degree, the reputation degree and the influence of enterprises.
With the progress of scientific technology, the expression forms of advertisements are more and more, for example: text advertisements, picture advertisements, video advertisements, and the like, wherein text advertisements and picture advertisements cannot quickly attract consumers; and the production cost of video advertisements is high.
Disclosure of Invention
The embodiment of the invention provides a video generation method, a video generation device and video generation equipment, which can convert pictures into videos capable of driving consumers, so that the click rate of advertisements is improved, and meanwhile, the manufacturing cost is reduced.
In a first aspect, an embodiment of the present invention provides a method for generating a video, including:
selecting at least two pictures to be edited from a plurality of preset product pictures;
determining the display effect of each picture to be edited;
and generating a video from at least two pictures to be edited according to the display effect.
In a second aspect, an embodiment of the present invention provides an apparatus for generating a video, including:
the selection module is used for selecting at least two pictures to be edited from a plurality of preset product pictures;
the determining module is used for determining the display effect of each picture to be edited;
and the generating module is used for generating videos from at least two pictures to be edited according to the display effect.
In a third aspect, an embodiment of the present invention provides an electronic device, including: a memory, a processor; wherein the memory is configured to store one or more computer instructions, wherein the one or more computer instructions, when executed by the processor, implement the method for generating a video according to the first aspect.
An embodiment of the present invention provides a computer storage medium, which is used to store a computer program, and the computer program enables a computer to implement the video generation method in the first aspect when executed.
At least two pictures to be edited are selected from a plurality of product pictures, and the display effect of each picture to be edited is determined, so that at least two pictures to be edited can be generated into videos according to the display effect, the pictures are converted into videos which can more quickly activate consumers, the click rate of advertisements is effectively improved, the manufacturing cost is reduced, the practicability of the method is improved, and the popularization and the application of the market are facilitated.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.
Fig. 1 is a flowchart of a video generation method according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating selecting at least two pictures to be edited from a plurality of preset product pictures according to an embodiment of the present invention;
fig. 3 is a flowchart illustrating selecting at least two pictures to be edited according to an embodiment of the present invention;
fig. 4 is a flowchart of determining at least one product picture with the object and scene information being a medium view or a short view as a second picture according to the embodiment of the present invention;
FIG. 5 is a first flowchart of generating a video according to an embodiment of the present invention;
fig. 6 is a flowchart of acquiring a third picture for displaying after at least two pictures to be edited according to an embodiment of the present invention;
fig. 7 is a second flowchart of generating a video according to an embodiment of the present invention;
fig. 8 is a third flowchart of generating a video according to the embodiment of the present invention;
fig. 9 is a schematic structural diagram of a video generation apparatus according to an embodiment of the present invention;
fig. 10 is a schematic structural diagram of an electronic device corresponding to the video generation apparatus provided in the embodiment shown in fig. 9.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terminology used in the embodiments of the invention is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the examples of the present invention and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, and "a" and "an" generally include at least two, but do not exclude at least one, unless the context clearly dictates otherwise.
It should be understood that the term "and/or" as used herein is merely one type of association that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
The words "if", as used herein, may be interpreted as "at … …" or "at … …" or "in response to a determination" or "in response to a detection", depending on the context. Similarly, the phrases "if determined" or "if detected (a stated condition or event)" may be interpreted as "when determined" or "in response to a determination" or "when detected (a stated condition or event)" or "in response to a detection (a stated condition or event)", depending on the context.
It is also noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a good or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such good or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a commodity or system that includes the element.
In addition, the sequence of steps in each method embodiment described below is only an example and is not strictly limited.
Fig. 1 is a flowchart of a video generation method according to an embodiment of the present invention; referring to fig. 1, the present embodiment provides a method for generating a video, wherein the video may include an advertisement video; furthermore, the method can convert the pictures into the videos which can more motivate consumers, thereby improving the click rate of the advertisements and simultaneously reducing the production cost of the videos. Specifically, the method may include:
s1: selecting at least two pictures to be edited from a plurality of preset product pictures.
The plurality of product pictures may be a plurality of pictures for product promotion stored in advance or set in advance, or the plurality of product pictures may also be a plurality of pictures for product promotion acquired in real time. In addition, the product picture can be in any one of the following formats: PSD format, JPG format, JPEG format, PNG format, BMP format, and the like. Of course, those skilled in the art may also adopt product pictures in other formats according to specific use requirements, and details are not described herein.
In addition, the selected at least two pictures to be edited may be part or all of the plurality of product pictures, and it can be understood that, in the case that the display time of each picture to be edited is fixed, the greater the number of the selected pictures to be edited, the longer the playing time of the video generated according to the pictures to be edited. Or, in the case that the duration of the video is fixed, the larger the number of the selected pictures to be edited, the shorter the display time of each picture to be edited. Therefore, in order to generate a video capable of quickly moving the consumer according to the product picture, it is preferable that the duration of the video is about 10s-20s, for example: the duration of the video is 10s, 15s, 21s, 22s, etc.; this allows the consumer to quickly learn about the product's relevant information in a short amount of time. Of course, those skilled in the art can set other duration videos according to specific promotion requirements or usage requirements, such as: the duration of the video may also be 8s, 25s, 30s, etc.
Considering the playing time of the video, when the picture to be edited is selected, the picture of the product which can highlight the product information and/or the product characteristics can be preferentially selected as the picture to be edited, for example, when the product is a garment, a shoe or a bag, the picture of the product which comprises a person wearing the garment, the shoe or the bag can be taken as the picture to be edited so as to highlight the wearing effect of the garment, the shoe or the bag; when the product is an electronic product, the product picture including the use condition of the electronic product can be used as a picture to be edited so as to highlight the use effect of the electronic product; when the product is a living article, the product picture including the using state of the living article can be used as a picture to be edited so as to highlight the using state and using effect of the living article. Of course, those skilled in the art may also select other types of pictures to be edited according to specific use requirements and publicity requirements, which are not described herein again.
S2: and determining the display effect of each picture to be edited.
The presentation effect may include one or more static effects and/or dynamic effects, and the static effects of the picture to be edited include, but are not limited to: adding decorative pictures, adding decorative characters, adding picture textures, changing colors of pictures and the like; dynamic effects of the picture to be edited include, but are not limited to, fading, floating, flashing, and the like.
After at least two pictures to be edited are selected, the display effect of each picture to be edited can be determined, and specifically, when the display effect of each picture to be edited is determined, the display effect of each picture to be edited can be randomly determined in a plurality of preset display effects. Or, determining the display effect of each picture to be edited by using a mapping relationship between a preset display effect and the picture to be edited (picture identifier), for example: the picture identifier of each picture to be edited may be obtained first, and the display effect of the picture to be edited corresponding to the picture identifier may be determined by using the mapping relationship between the picture identifiers and the display effects. Or, the display effect of each picture to be edited may also be automatically determined according to a preset special effect matching rule, for example, the preset special effect matching rule may be: and setting the display effects of at least two pictures to be edited to be zoomed from large to small or appear from top to bottom and exit from top to bottom. Or, the preset special effect matching rule may also be: and setting the display effect of one or a part of at least two pictures to be edited to zoom from large to small, and setting the display effect of other pictures to be edited to appear from top to bottom and exit from top to bottom. Of course, a person skilled in the art may determine the display effect corresponding to each to-be-edited picture in other manners according to specific design requirements, as long as the stability and reliability of the determination of the display effect corresponding to each to-be-edited picture can be ensured, which is not described herein again.
As can be seen from the above, when the display effect of each picture to be edited is determined, different pictures to be edited may correspond to the same display effect or different display effects. For example: for the selected at least two pictures to be edited, the display effects can be zoomed from large to small; alternatively, one or a part of the pictures to be edited may be shown in a zoomed mode from large to small, and the other pictures to be edited may be shown in a zoomed mode from top to bottom, or from top to bottom.
S3: and generating a video from at least two pictures to be edited according to the display effect.
Specifically, the selected at least two pictures to be edited may be generated into a video, and the display effect corresponding to each picture to be edited is added to the video, so that a video capable of quickly activating consumers may be generated, and at this time, the generated video may be stored, collected, or transmitted, and the like.
According to the video generation method provided by the embodiment, at least two pictures to be edited are selected from a plurality of product pictures, and the display effect of each picture to be edited is determined, so that the at least two pictures to be edited can be generated into a video according to the display effect, the pictures are converted into the video which can be used for driving consumers quickly, the click rate of advertisements is effectively improved, the manufacturing cost is reduced, the practicability of the method is improved, and the popularization and application of the market are facilitated.
Fig. 2 is a flowchart illustrating selecting at least two pictures to be edited from a plurality of preset product pictures according to an embodiment of the present invention; on the basis of the foregoing embodiment, with reference to fig. 2, a specific implementation manner of selecting at least two pictures to be edited is not limited in this embodiment, and a person skilled in the art may set the selection according to a specific design requirement, and preferably, the selecting at least two pictures to be edited in a plurality of preset product pictures in this embodiment may include:
s11: object and scene information in each product picture is identified.
The above-mentioned object and scene information may include at least one of: far front/side/back, panoramic front/side/back, medium front/side/back, near front/side/back, close-up, etc. The long shot refers to scene information shot from a long distance and is mainly used for representing the environment; panorama is to photograph the whole appearance of a photographed object such as a person or an article, and is used to express the whole appearance of the photographed object and a scene; the medium shot is shot of a large part of a shot object such as a person or an article, and includes: the half-length photograph of the character is the middle view; the close shot is an image of the most important part of an object to be photographed such as a person or an article, and includes: the certificate photo is the close shot. Close-up is the taking of a picture of a part of a subject such as a person or an article, and can clearly show specific details, for example: finger close-ups, eye close-ups, etc.
The specific identification process of the object and the scene information is not limited in this embodiment, for example: background information and a photographic subject of a product picture can be identified, and the subject and scene information are identified according to the photographic subject and the background information. Of course, those skilled in the art may identify the object and the scene information in other manners according to specific design requirements, as long as the accuracy and reliability of the identification of the object and the scene information can be ensured, which is not described herein again.
S12: and selecting at least two pictures to be edited from the plurality of product pictures according to the object and the scene information.
In order to facilitate understanding of the selection process of the at least two pictures to be edited, it is described by way of example that the at least two pictures to be edited include a first picture and at least one second picture, where the first picture may be used for displaying as a video home page, and the second picture may be used for displaying after the first picture. Specifically, as shown in fig. 3 to 4, selecting at least two pictures to be edited may include:
s121: and determining the product picture with the object and the scene information as the front side of the panorama as a first picture.
According to the watching psychology and the consuming psychology of the consumer, when a product is promoted or displayed through a video, the consumer is preferentially informed of the overall information of the product, such as: overall design information (color, style, etc.) of the garment, overall appearance information (color, shape, size, etc.) of the electronic product, overall external information of the daily necessities, etc. Therefore, the object and scene information can be selected from the plurality of product pictures according to the object and scene information to be the product picture on the front side of the panorama, and the product picture on the front side of the panorama can be used as the first picture. When the number of the selected product pictures on the front side of the panorama is greater than or equal to two, any one of the product pictures can be determined as the first picture, or all the product pictures can be determined as the first picture, at this time, any one of the first pictures can be played as a top page of the video, and other first pictures are played after the top page of the video. As can be seen from the above, the number of the first pictures may be one or more, and specifically, a person skilled in the art may set the number according to specific design requirements, where the number of the first pictures is preferably one.
S122: and determining at least one product picture with the object and the scene information as a middle scene or a near scene as a second picture.
After the consumer knows the overall information of the product, the consumer can then know the specific information or other detailed information of the product, such as: local design information of the garment, local appearance information of the electronic product, local external information of the daily necessities, and the like. Therefore, the product picture with the object and the scene information as the medium view or the near view can be selected from the plurality of product pictures according to the object and the scene information, and the product picture with the medium view or the near view can be used as the second picture. When the number of the selected product pictures of the medium view or the close view is greater than or equal to two, any part of the product pictures may be determined as the second pictures, or all the product pictures may be determined as the second pictures, and at this time, the plurality of second pictures may be played after the first pictures according to a preset playing sequence. As can be seen from the above, the number of the second pictures may be one or more, and specifically, a person skilled in the art may set the number according to specific design requirements, wherein the number of the second pictures is preferably at least two, so as to facilitate a consumer to know more product detail information.
For convenience of understanding, the second picture at least includes a first lens picture and a second lens picture, the second lens picture may be used for displaying after the first lens picture, and the determination process of the second lens picture is independent from the determination process of the first lens picture. At this time, determining at least one product picture, in which the object and the scene information are the medium view or the near view, as the second picture may include:
s1221: and determining the product picture of which the object and the scene information are the middle view front or the close view front as a first shot picture.
The habit of consumers to learn product information is generally to start with the front side of the product and then learn the side or back side of the product. Therefore, a product picture in which the object and scene information is a middle view or a close view may be determined as the first lens picture. It can be understood that, similar to the first pictures, the number of the first lens pictures may be one or more, specifically, a person skilled in the art may set the first lens pictures according to specific design requirements, as long as a consumer can know more product detail information, and details are not described herein again.
S1222: and determining the product picture of which the object and the scene information are the middle scene detail or the close scene detail as a second lens picture.
After the consumer knows the positive information of the product, the consumer can know other information of the product, such as: side information, back information, local detail information, etc., and thus, a product picture in which the object and scene information is middle or near details may be determined as the second shot picture. It can be understood that, similar to the first lens pictures, the number of the second lens pictures may be one or more, specifically, a person skilled in the art may set the second lens pictures according to specific design requirements, as long as a consumer can know more product detail information, and details are not described herein.
It should be noted that the selection manner of the first picture and the at least one second picture (including the first lens picture and the second lens picture) is not limited to the above-described manner. For example, when the object and the scene information do not exist in the plurality of product pictures, the object and the scene information are the product pictures on the side of the panorama, and the product pictures are taken as the first pictures; when the product picture on the side of the panorama does not exist, the product picture with the object and the scene information as the front side of the middle view can be used as the first picture, and at this time, when at least one second picture is determined, the product picture with the object and the scene information as the side of the middle view or the side of the near view can be used as the second picture. Generally, the selection rule of the first picture and the at least one second picture satisfies: the overall information of the product is preferentially selected, and then the local information or the detail information of the product is selected, so that the watching habits of consumers are fitted, the video plays the overall information of the product firstly, and then plays the local information and/or the detail information of the product. It can be understood that the overall information of the product and the local information or the detailed information of the product are relatively general, and a person skilled in the art can arbitrarily set the selection of the first picture and the second picture according to the selection rule, and details are not described herein.
The selection of at least two pictures to be edited is realized through the mode, the quality and the efficiency of the selection of the pictures to be edited are effectively ensured, the watching habits of consumers are comprehensively considered, the attention of the consumers is attracted more easily, and the click rate and the attention of videos are improved.
FIG. 5 is a first flowchart of generating a video according to an embodiment of the present invention; fig. 6 is a flowchart of acquiring a third picture for displaying after at least two pictures to be edited according to an embodiment of the present invention; on the basis of the foregoing embodiment, with continuing reference to fig. 5-6, in order to further improve the attractiveness of the video, the method in this embodiment further includes, when generating the video:
s201: and acquiring a third picture for displaying after the at least two pictures to be edited.
The third picture can be played as the last page of the video, and different from the at least two pictures to be edited, the third picture can be automatically generated according to the plurality of product pictures and the related information, but is not selected from the plurality of product pictures; it can be used to display product related information, such as: brand information, information of a promotion platform where the product is located, information of a product promotion website, and the like. Specifically, the obtaining a third picture for displaying after at least two pictures to be edited may include:
s2011: and acquiring platform information and/or product information of products corresponding to the plurality of product pictures.
S2012: and generating a third picture according to the platform information and/or the product information.
Specifically, the platform information and/or the product information may be set in the middle of the third picture, and may be set with different colors or patterns for display, so that the consumer may quickly know the platform information and/or the product information where the product is located.
S202: and determining the display effect of the third picture.
The display effect and the determination mode of the third picture are similar to those of the at least two pictures to be edited, and the above statements may be specifically referred to, and are not repeated here.
S203: and combining the display effect of the third picture and the third picture to generate a video.
After the third picture is obtained and the display effect of the third picture is determined, the display effect of the at least two pictures to be edited and the at least two pictures to be edited may be combined to generate a video, that is, the at least two pictures to be edited and the third picture are generated into a video according to the display effect of the at least two pictures to be edited and the display effect of the third picture, wherein the third picture is displayed after the at least two pictures to be edited.
In this embodiment, the third picture is obtained, the display effect of the third picture is determined, and then the video is generated by combining the display effect of the third picture and the third picture, so that a consumer can quickly know the promotion platform information and/or the product information where the product is located through the video, and the promotion quality and the promotion effect of the video are further improved.
Fig. 7 is a second flowchart of generating a video according to an embodiment of the present invention; on the basis of the foregoing embodiment, with continuing reference to fig. 7, further, when generating a video, the method in this embodiment may further include:
s301: and acquiring text information corresponding to each picture to be edited in the video.
The text information can be preset information which is stored in advance or preset for a user and used for popularizing the product, different pictures to be edited can have different text information, and specifically, the text information comprises at least one of the following: the name of the category where the product is located and preset propaganda information of the product. For example: the text message may be "order quickly and conveniently", "welcome to order women's dress style", etc.
S302: and determining the display effect of the text information.
Wherein, the display effect of the text information may include one or more static effects and/or dynamic effects, and the static effects of the text information include but are not limited to: additional decorative pictures, additional decorative text, adding textures, changing colors, and the like; dynamic effects of textual information include, but are not limited to, fading, floating, flashing, and the like. Specifically, in this embodiment, the determination manner of the display effect of the text information is similar to the determination manner of the display effects of the at least two pictures to be edited, and the above statements may be specifically referred to, and are not repeated herein.
S303: and generating a video by combining the display effect of the text information and the text information.
Specifically, one implementation manner of generating a video by combining the display effect of the text information and the text information is that after the display effect of the text information and the text information is determined, the display effect of the at least two pictures to be edited and the at least two pictures to be edited can be combined to generate the video, that is, the at least two pictures to be edited and the text information can be generated into the video according to the display effect of the at least two pictures to be edited and the display effect of the text information, wherein the text information and the corresponding pictures to be edited can be displayed simultaneously; alternatively, the text information may be displayed at a different time from the corresponding picture to be edited, for example: the text information can be displayed simultaneously with the picture to be edited, and the text information exits preferentially than the picture to be edited; or, the picture to be edited may be displayed prior to the text information, and the picture to be edited and the text information may exit at the same time, and so on.
Another implementation manner of generating a video by combining the display effect of the text information and the text information is that after the display effect of the text information and the text information is determined, the video can be generated by combining the display effect of the at least two pictures to be edited, the display effect of the third picture and the third picture, that is, the video is generated by combining the at least two pictures to be edited, the third picture and the text information according to the display effect of the at least two pictures to be edited, the display effect of the third picture and the display effect of the text information.
In the embodiment, the video is generated by acquiring the text information and determining the display effect of the text information and further combining the display effect of the text information and the text information, so that a consumer can quickly know the promotion platform information and/or the product information where the product is located through the picture information and the text information in the video, and the promotion quality of the video is further improved.
Fig. 8 is a third flowchart of generating a video according to the embodiment of the present invention; on the basis of the foregoing embodiment, with continuing reference to fig. 8, further, when generating a video, the method in this embodiment may further include:
s401: music information corresponding to a product in the plurality of product pictures is acquired.
S402: and generating the video by combining the music information.
Specifically, when generating a video in combination with music information, one way that can be achieved is: after determining the music information corresponding to the product in the multiple product pictures, the display effect of the at least two pictures to be edited and the at least two pictures to be edited may be combined to generate a video, that is, the video is generated by the at least two pictures to be edited and the music information according to the display effect of the at least two pictures to be edited.
Another way that can be achieved is: after determining the music information corresponding to the product in the multiple product pictures, the display effects of the at least two pictures to be edited, the display effect of the third picture, and the at least two pictures to be edited and the third picture may be combined to generate a video, that is, the video is generated from the at least two pictures to be edited, the third picture, and the music information according to the display effects of the at least two pictures to be edited and the display effect of the third picture.
Yet another way to achieve this is: after determining the music information corresponding to the product in the multiple product pictures, the display effect of the at least two pictures to be edited, the display effect of the third picture, the display effect of the text information, and the at least two pictures to be edited, the third picture and the text information may be combined to generate a video, that is, the video may be generated from the at least two pictures to be edited, the third picture, the text information and the music information according to the display effect of the at least two pictures to be edited, the display effect of the third picture and the display effect of the text information.
In the embodiment, the music information corresponding to the products in the plurality of product pictures is acquired, and then the videos are generated by combining the music information, so that the consumers can quickly know the promotion platform information and/or the product information where the products are located through the picture information and the music information in the videos, good visual and auditory experiences are brought to the consumers, the consumers can be more motivated, and the video promotion quality is further improved.
Further, the method in this embodiment may further include:
s501: when the pictures are displayed in a video mode, each picture is provided with a display frame adaptive to the picture.
The pictures in the embodiment can be at least two pictures to be edited; or, the pictures may be at least two pictures to be edited and a third picture. When the above pictures are displayed in the video, each picture can be provided with a suitable display frame, so that the picture display quality and the picture display effect of the video are improved, and when the display frames are configured, all the pictures in the video can be provided with the same display frame, or all the pictures in the video can be provided with different display frames, for example: the display frame of a part of pictures in the video is a frame I, the display frame of the other part of pictures is a frame II, and the frame I is different from the frame II. Of course, those skilled in the art may set a display frame suitable for each picture according to specific use requirements, which is not described herein again.
For convenience of understanding, the example is described with clothing as a product, at least two pictures to be edited including a first picture and two second pictures (respectively: the first shot picture and the second shot picture), and an advertisement video as a video, and specifically, the video generation method includes:
(1) preferentially selecting a product picture (namely a product picture comprising a person wearing clothes) with the character and scene information as the front side of the panorama from a plurality of product pictures as a first picture, and determining that the display effect of the first picture is zoomed from large to small;
(2) determining the text information corresponding to the first picture, wherein the text information can be determined according to the name of the class in which the product is located and the attraction point, for example: the text message may be "style and trend of looking at women's clothing at a flagship shop". The display effect of the text information can be as follows: appearing from bottom to top, and exiting from top to bottom after a fixed length of time is displayed.
(3) Preferentially selecting a product picture with the character and scene information as the front side of the medium scene from the plurality of product pictures as a first lens picture, and determining that the display effect of the first lens picture is zoomed from large to small;
(4) determining text information corresponding to the first lens picture, the text information being capable of selecting a short sentence of interest that the garment most motivates the consumer, such as: the text message may be "quick and convenient to order". The display effect of the text information can be as follows: appearing from bottom to top, and exiting from top to bottom after a fixed length of time is displayed.
(5) Preferentially selecting a product picture with character and scene information as middle scene details or close scene details from the plurality of product pictures as a second lens picture, and determining that the display effect of the second lens picture is zoomed from large to small;
(6) determining text information corresponding to the second shot image, the text information being compatible with unique qualifications of the apparel product/store, such as: the textual information may be "trade guarantees". The display effect of the text information can be as follows: entering from left to right, exiting from right to left after staying for a period of time.
It should be noted that if the unique qualification of the clothing product/store is high, a plurality of lens pictures can be selected to show the qualification, and the effect of each lens picture is similar to that of the second lens picture.
(7) Acquiring a third picture, wherein the third picture can select a brand LOGO of a platform or a shop where the clothing product is located, and the display effect of the second lens picture is determined to be zoomed from large to small;
(8) each picture is provided with a decorative display frame for rendering the whole visual atmosphere;
(9) selecting a piece of music matched with the characteristics and the quality of the clothing product as background music of video emotional infection;
(10) and combining the determined display effect and the determined display frame to synthesize the first picture, the first lens picture, the second lens picture, the third picture and the music into an advertisement video.
The video generation method provided by the embodiment can be used for making different video scripts according to the watching psychology of consumers, and can be used for generating videos according to product pictures in batches quickly, so that the advertisement production cost is greatly reduced; in addition, the video can be synthesized according to the characteristics of the product, the playing logic of the video accords with the expectation of the user on understanding the commodities, and the click rate and the popularization effect of the advertisement are effectively improved.
Fig. 9 is a schematic structural diagram of a video generation apparatus according to an embodiment of the present invention; referring to fig. 9, the present embodiment provides a video generation apparatus, which may execute the video generation method described above, and specifically, the video generation apparatus may include:
the selection module 11 is configured to select at least two pictures to be edited from a plurality of preset product pictures;
the determining module 12 is configured to determine a display effect of each picture to be edited;
and the generating module 13 is configured to generate a video from the at least two pictures to be edited according to the display effect.
Wherein the display effect comprises one or more static effects and/or dynamic effects; the video may comprise an advertising video.
Optionally, when the selection module 11 selects at least two pictures to be edited from a plurality of preset product pictures, the selection module 11 may be configured to perform: identifying object and scene information in each product picture; and selecting at least two pictures to be edited from the plurality of product pictures according to the object and the scene information.
Optionally, the at least two pictures to be edited include: a first picture for display as a video home page and at least one second picture for display subsequent to the first picture. At this time, when the selection module 11 selects at least two pictures to be edited, the selection module 11 may be configured to perform: determining a product picture with the object and scene information as the front side of the panorama as a first picture; and determining at least one product picture with the object and the scene information as a middle scene or a near scene as a second picture.
The second picture at least comprises a first lens picture and a second lens picture; and the second lens picture is displayed after the first lens picture. At this time, when the selection module 11 determines at least one product picture in which the object and the scene information are a medium view or a near view as the second picture, the selection module 11 may be configured to perform: determining a product picture with the object and scene information being a medium view front or a close view front as a first lens picture; and determining the product picture of which the object and the scene information are the middle scene detail or the close scene detail as a second lens picture.
Optionally, when the generating module 13 generates the video, the generating module 13 may be configured to perform: acquiring a third picture for displaying after at least two pictures to be edited; determining the display effect of the third picture; and combining the display effect of the third picture and the third picture to generate a video.
When the generating module 13 acquires a third picture for displaying after at least two pictures to be edited, the generating module 13 may be configured to perform: acquiring platform information and/or product information of products corresponding to the plurality of product pictures; and generating a third picture according to the platform information and/or the product information.
Optionally, when the generating module 13 generates the video, the generating module 13 may be configured to perform: acquiring text information corresponding to each picture to be edited in a video; determining the display effect of the text information; and generating a video by combining the display effect of the text information and the text information.
Wherein the text information includes at least one of: the name of the category where the product is located and preset propaganda information of the product.
Optionally, when the generating module 13 generates the video, the generating module 13 may be configured to perform: acquiring music information corresponding to products in a plurality of product pictures; and generating the video by combining the music information.
Optionally, the generating module 13 in this embodiment may be further configured to perform: when the pictures are displayed in a video mode, each picture is provided with a display frame adaptive to the picture.
The apparatus shown in fig. 9 can perform the method of the embodiment shown in fig. 1-8, and the detailed description of this embodiment can refer to the related description of the embodiment shown in fig. 1-8. The implementation process and technical effect of the technical solution refer to the descriptions in the embodiments shown in fig. 1 to 8, and are not described herein again.
In one possible design, the structure of the display device of the menu shown in fig. 9 may be implemented as an electronic device, which may be a mobile phone, a tablet computer, a server, or other devices. As shown in fig. 10, the electronic device may include: a processor 21 and a memory 22. Wherein the memory 22 is used for storing a program for supporting the electronic device to execute the video generation method provided in the embodiments shown in fig. 1-8, and the processor 21 is configured for executing the program stored in the memory 22.
The program comprises one or more computer instructions which, when executed by the processor 21, are capable of performing the steps of:
selecting at least two pictures to be edited from a plurality of preset product pictures;
determining the display effect of each picture to be edited;
and generating a video from at least two pictures to be edited according to the display effect.
Optionally, the processor 21 is further configured to perform all or part of the steps in the embodiments of fig. 1-8 described above.
The electronic device may further include a communication interface 23 for communicating with other devices or a communication network.
In addition, an embodiment of the present invention provides a computer storage medium for storing computer software instructions for an electronic device, which includes a program for executing the video generation method in the method embodiments shown in fig. 1 to 8.
The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by adding a necessary general hardware platform, and of course, can also be implemented by a combination of hardware and software. With this understanding in mind, the above-described aspects and portions of the present technology which contribute substantially or in part to the prior art may be embodied in the form of a computer program product, which may be embodied on one or more computer-usable storage media having computer-usable program code embodied therein, including without limitation disk storage, CD-ROM, optical storage, and the like.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (16)
1. A method of generating a video, comprising:
selecting at least two pictures to be edited from a plurality of preset product pictures;
determining the display effect of each picture to be edited;
and generating a video from at least two pictures to be edited according to the display effect.
2. The method of claim 1, selecting at least two pictures to be edited from a preset plurality of product pictures, comprising:
identifying object and scene information in each of the product pictures;
and selecting at least two pictures to be edited from the plurality of product pictures according to the object and the scene information.
3. The method of claim 2, the at least two pictures to be edited comprising: the video display device comprises a first picture used for being displayed as the video home page and at least one second picture used for being displayed after the first picture.
4. The method of claim 3, selecting at least two pictures to be edited, comprising:
determining the product picture with the object and scene information as the front side of the panorama as a first picture;
and determining at least one product picture of which the object and scene information is a medium view or a close view as a second picture.
5. The method of claim 4, the second picture comprising at least a first shot picture and a second shot picture; determining at least one product picture with the object and scene information being a medium view or a close view as a second picture, including:
determining the product picture of which the object and scene information is a medium view front or a close view front as a first lens picture;
and determining the product picture of which the object and the scene information are the middle scene detail or the close scene detail as a second lens picture.
6. The method of claim 5, the second lens picture being displayed after the first lens picture.
7. The method of claim 1, generating a video, comprising:
acquiring a third picture for displaying after at least two pictures to be edited;
determining the display effect of the third picture;
and generating the video by combining the display effect of the third picture and the third picture.
8. The method of claim 7, obtaining a third picture for display after at least two of the pictures to be edited, comprising:
acquiring platform information and/or product information of products corresponding to the plurality of product pictures;
and generating the third picture according to the platform information and/or the product information.
9. The method of claim 1, generating a video, further comprising:
acquiring text information corresponding to each picture to be edited in the video;
determining the display effect of the text information;
and generating the video by combining the display effect of the text information and the text information.
10. The method of claim 9, the textual information comprising at least one of: the name of the category where the product is located and preset propaganda information of the product.
11. The method of any of claims 1-10, generating a video, comprising:
acquiring music information corresponding to products in a plurality of product pictures;
and generating the video by combining the music information.
12. The method of any of claims 1-10, further comprising:
when the pictures are displayed in the video, each picture is provided with a display frame adaptive to the picture.
13. The method of any one of claims 1-10, wherein the presentation effect comprises one or more static effects and/or dynamic effects.
14. The method of any of claims 1-10, the video comprising an advertising video.
15. An apparatus for generating a video, comprising:
the selection module is used for selecting at least two pictures to be edited from a plurality of preset product pictures;
the determining module is used for determining the display effect of each picture to be edited;
and the generating module is used for generating videos from at least two pictures to be edited according to the display effect.
16. An electronic device, comprising: a memory, a processor; wherein the memory is to store one or more computer instructions, wherein the one or more computer instructions, when executed by the processor, implement the method of generating a video according to any one of claims 1 to 14.
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