CN111210266A - Advertisement delivery system based on block chain - Google Patents
Advertisement delivery system based on block chain Download PDFInfo
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- CN111210266A CN111210266A CN201911374851.1A CN201911374851A CN111210266A CN 111210266 A CN111210266 A CN 111210266A CN 201911374851 A CN201911374851 A CN 201911374851A CN 111210266 A CN111210266 A CN 111210266A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/04—Payment circuits
- G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
- G06Q20/065—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme using e-cash
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/04—Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
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Abstract
The invention discloses an advertisement putting system based on a block chain, which comprises a POPC platform, an advertisement activity initiating module, an advertisement making module, an advertisement displaying module, a user management module and an advertisement exciting module, wherein the POPC platform is used for the stable and effective operation of the system; the advertisement activity initiating module uses the virtual coin to purchase advertisement service and issues the advertisement to be issued on the POPC platform; the advertisement making module makes an advertisement according to the requirement of the advertisement activity initiating module and sends the made advertisement to the advertisement activity initiating module for confirmation; through the designed matching module, favorite advertisements are automatically classified for the user according to the habit of the user to watch the advertisements at ordinary times, so that the interference of disordered advertisements to the user is avoided, and the user experience is improved; the modular design helps participants of all parties of the advertisement transaction to quickly and efficiently find out proper partners; through the filter module who designs, help filtering bad information, reduce bad information's propagation, maintain the safety of network.
Description
Technical Field
The invention belongs to the technical field of advertisement putting, and particularly relates to an advertisement putting system based on a block chain.
Background
Due to the explosive growth of information and the complexity of media environment, the development of internet advertisements brings massive user traffic and also causes many problems to be solved urgently in the advertisement industry.
In the existing advertising industry, the biggest defects are that the ecological negative external effect of the advertisement is too obvious, the contact between an advertiser and a user is less and less, the cheating proportion is larger and larger, and particularly for internet advertisement, the advertising industry has a plurality of defects.
The advent of blockchain technology is leading to the next revolution in the value internet. In the block chain world, a blueprint of a nice world is drawn by using a bitcoin as a concept of the block chain, and the ether house based on an intelligent contract firmly develops the land capable of bearing the application. As a bottom layer technology of the bit currency, the influence of the block chain on various industries is profound and wide.
The rise of social media changes the advertising ecology and also subjects the marketing industry to false data and false traffic, but a distributed accounting approach based on block chain technology may provide solutions for advertisers. Data that cannot be tampered with is a less costly, more reliable means than a range of paper standards.
The more transparent advertisement data can not only solve the problem of false traffic, but also help advertisers to determine the marketing value of different advertisement channels, so that marketing is better attributed, thereby promoting marketing income.
In order to make the advertisement putting process efficient and traceable and ensure the matching degree of the user and the advertisement, preferred advertisements are automatically classified for the user according to the habit of the user to watch the advertisements at ordinary times; the method helps participants of advertisement trading parties to quickly and efficiently find out proper partners, and therefore the block chain-based advertisement delivery system is provided.
Disclosure of Invention
The invention aims to provide an advertisement delivery system based on a block chain, which aims to solve the problems that the advertisement delivery process is high-efficiency and traceable, the matching degree of a user and an advertisement is ensured, and favorite advertisements are automatically classified for the user according to the habit of watching the advertisement by the user at ordinary times; a problem that helps participants in ad trading quickly and efficiently find suitable partners.
In order to achieve the purpose, the invention provides the following technical scheme: an advertisement putting system based on a block chain comprises a POPC platform, an advertisement activity initiating module, an advertisement making module, an advertisement displaying module, a user management module and an advertisement exciting module, wherein,
the POPC platform is used for stable and effective operation of the system;
the advertisement activity initiating module uses the virtual coin to purchase advertisement service and issues the advertisement to be issued on the POPC platform;
the advertisement making module makes an advertisement according to the requirement of the advertisement activity initiating module and sends the made advertisement to the advertisement activity initiating module for confirmation;
the advertisement display module is used for displaying the confirmed advertisement content;
the user management module transmits the advertisement information and the incentive information to the user and stores the virtual currency information of the user;
the advertisement incentive module is used for rewarding the content producer participating in the advertisement to the final content consumer.
As a preferable technical scheme, the advertisement classifying system further comprises a matching module, wherein the matching module is used for automatically classifying favorite advertisements for the user according to the habit of watching the advertisements by the user at ordinary times.
As a preferred technical scheme of the invention, each node in the advertisement delivery system is recorded by means of a WI-FI probe and AI + image identification.
The invention also comprises a rating module which integrates the user personal scores and the performance conditions of each party of the intelligent contract to rate the user.
As a preferred technical scheme of the invention, the advertisement activity comprises an advertisement trading stage, an advertisement service stage and a feedback stage.
As a preferable technical solution of the present invention, the mobile terminal further includes a filtering module, and the filtering module is configured to filter the bad information.
The invention comprises a verification module which is used for verifying the identity of the advertisement content producer to the final content consumer.
Compared with the prior art, the invention has the beneficial effects that:
(1) through the designed matching module, favorite advertisements are automatically classified for the user according to the habit of the user to watch the advertisements at ordinary times, so that the interference of disordered advertisements to the user is avoided, and the user experience is improved;
(2) the modular design helps participants of all parties of the advertisement transaction to quickly and efficiently find out proper partners;
(3) through the filter module who designs, help filtering bad information, reduce bad information's propagation, maintain the safety of network.
Drawings
FIG. 1 is a system diagram of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, the present invention provides a technical solution: an advertisement putting system based on a block chain comprises a POPC platform, an advertisement activity initiating module, an advertisement making module, an advertisement displaying module, a user management module and an advertisement exciting module, wherein,
the POPC platform is used for stable and effective operation of the system; the POPC is an intelligent, transparent and open-honest advertisement ecology, is an innovative application of a block chain technology in the field of advertisements, encapsulates the underlying block chain technology and provides access to each advertisement platform and media platform; meanwhile, various services such as intelligent contract setting, intelligent contract triggering, automatic account distribution, data chaining and data query are provided;
the advertisement activity initiating module uses the virtual coin to purchase advertisement service and issues the advertisement to be issued on the POPC platform;
the advertisement making module makes an advertisement according to the requirement of the advertisement activity initiating module and sends the made advertisement to the advertisement activity initiating module for confirmation;
the advertisement display module is used for displaying the confirmed advertisement content;
the user management module transmits the advertisement information and the incentive information to the user and stores the virtual currency information of the user;
the advertisement incentive module is used for rewarding the content producer participating in the advertisement to the final content consumer.
In this embodiment, it is preferable that the advertisement classifying system further includes a matching module, and the matching module is configured to automatically classify preferred advertisements for the user according to a habit of viewing the advertisements by the user at ordinary times.
In this embodiment, preferably, each node in the advertisement delivery system is recorded by means of a WI-FI probe and AI + image recognition; the WiFi sniffing technology is a technology for identifying information of mobile phones and computer nodes which turn on WiFi near an access point based on the WiFi detection technology, when the nodes enter a sniffing area, the nodes do not need to be networked, the information can be detected, and relevant information of equipment can be obtained; facial features are the most intuitive and effective biometric elements for human beings, and recognition technology thereof has been widely used in a large number of application scenarios.
In this embodiment, it is preferable that the system further includes a rating module, which integrates the user individual scores and the performance status of each party of the intelligent contract to rate the user, and provides a reference for subsequent other advertisement transactions, so as to form a complete closed loop, and promote each party to enter a benign development cycle.
In this embodiment, preferably, the advertisement campaign includes an advertisement transaction phase, an advertisement service phase, and a feedback phase; wherein the advertisement trading phase is described as follows:
the method comprises the following steps: the advertiser issues an advertisement demand;
step two: the service provider checks the advertisement demand and selects a proper advertisement demand bid;
step three: the advertiser and the bidder negotiate;
step four: after the negotiation is consistent, the advertiser selects a winning bid;
step five: the service provider fills in and signs the advertisement contract, and submits the contract to the advertiser for confirmation after checking;
step six: the advertiser signs and confirms contract content;
step seven: the service provider provides services for the advertiser according to the contract regulation, and the advertiser prepays virtual coins according to the contract regulation;
the advertisement service phase is described as follows:
the method comprises the following steps: completing the advertisement to be issued by the advertisement producer;
step two: the advertisement producer uploads the finished advertisement works, and the finished advertisement works are submitted to the advertiser for confirmation after being audited by the platform;
step three: the advertiser reconfirms the completed advertisement;
step four: after the advertiser confirms, the platform pays the virtual coin for the advertisement producer according to the intelligent contract;
the feedback phase is described as follows:
the method comprises the following steps: continuously and automatically collecting user browsing by using an advertisement service provided by the platform, and verifying the authenticity of information;
step two: the platform pays virtual coins by depending on an intelligent contract and the virtual coins are drawn into an account of the service provider;
step three: the advertiser and the service provider confirm that the service is completed, and the service provider score each other.
In this embodiment, preferably, the system further includes a filtering module, and the filtering module is configured to filter the bad information, reduce propagation of the bad information, and maintain security of the network.
In this embodiment, it is preferable that the advertisement server includes a verification module for verifying the identity of the advertisement content producer to the final content consumer.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (7)
1. An advertisement putting system based on a block chain is characterized by comprising a POPC platform, an advertisement activity initiating module, an advertisement making module, an advertisement displaying module, a user management module and an advertisement exciting module, wherein,
the POPC platform is used for stable and effective operation of the system;
the advertisement activity initiating module uses the virtual coin to purchase advertisement service and issues the advertisement to be issued on the POPC platform;
the advertisement making module makes an advertisement according to the requirement of the advertisement activity initiating module and sends the made advertisement to the advertisement activity initiating module for confirmation;
the advertisement display module is used for displaying the confirmed advertisement content;
the user management module transmits the advertisement information and the incentive information to the user and stores the virtual currency information of the user;
the advertisement incentive module is used for rewarding the content producer participating in the advertisement to the final content consumer.
2. The system of claim 1, wherein: the system also comprises a matching module which is used for automatically classifying favorite advertisements for the user according to the habit of the user to watch the advertisements at ordinary times.
3. The system of claim 1, wherein: and recording each node in the advertisement delivery system by means of a WI-FI probe and AI + image identification.
4. The system of claim 1, wherein: the intelligent contract system also comprises a rating module which integrates the individual scores of the users and the performance conditions of all parties of the intelligent contract to rate the users.
5. The system of claim 1, wherein: the advertisement activity comprises an advertisement trading stage, an advertisement service stage and a feedback stage.
6. The system of claim 1, wherein: still include the filtration module, this module is used for filtering bad information.
7. The system of claim 1, wherein: includes a verification module for verifying the identity of the content producer to the ultimate content consumer of the advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911374851.1A CN111210266A (en) | 2019-12-27 | 2019-12-27 | Advertisement delivery system based on block chain |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911374851.1A CN111210266A (en) | 2019-12-27 | 2019-12-27 | Advertisement delivery system based on block chain |
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| Publication Number | Publication Date |
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| CN111210266A true CN111210266A (en) | 2020-05-29 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201911374851.1A Pending CN111210266A (en) | 2019-12-27 | 2019-12-27 | Advertisement delivery system based on block chain |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112651792A (en) * | 2021-02-01 | 2021-04-13 | 上海酷量信息技术有限公司 | System and method for selecting advertisement according to scene requirement of user |
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2019
- 2019-12-27 CN CN201911374851.1A patent/CN111210266A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112651792A (en) * | 2021-02-01 | 2021-04-13 | 上海酷量信息技术有限公司 | System and method for selecting advertisement according to scene requirement of user |
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