CN111198685B - Method for generating front-end interaction page based on user state, device, system, server and storage medium thereof - Google Patents
Method for generating front-end interaction page based on user state, device, system, server and storage medium thereof Download PDFInfo
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Abstract
The invention discloses a method for generating a front-end interaction page based on a user state, which comprises the steps of responding to an interaction page generation request returned by the front end to acquire the current user state of a user; matching corresponding configuration parameters according to the current user state of the user; matching customized interaction information associated with the configuration parameters according to the configuration parameters, and sending the matched customized interaction information to the front end to generate a front end interaction interface; the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter. According to the method and the device, different front-end interaction pages are generated aiming at users in different user states, personalized display of customized display information is achieved, and user experience is improved. Correspondingly, the invention further provides a device, a server and a computer readable storage medium for generating the front-end interaction page based on the user state.
Description
Technical Field
The present invention relates to the field of computers, and in particular, to a method for generating a front-end interaction page based on a user state, and an apparatus, a system, a server, and a computer readable storage medium thereof.
Background
The personalized display of the front-end interaction page is becoming a trend of the development of the mobile internet APP, and based on the basic information and the historical behavior data of the user, customized content conforming to the preference of the user is displayed for the user, so that the thousands of people and thousands of sides of the interaction page are realized. But such personalized presentation solutions based on big data and cloud computing are costly and require a large data accumulation. For most small and medium-sized internet companies or initially created enterprises, the progress of personalized interactions is laborious due to their lack of corresponding resources and data accumulation.
In view of this, how to implement personalization of the front-end interaction page on the basis of limited resource and data accumulation for small and medium internet companies or initial enterprises, so that improvement of user experience is a problem to be solved currently.
The above information disclosed in the background section is only for enhancement of understanding of the background of the disclosure and therefore it may include information that does not form the prior art that is already known to a person of ordinary skill in the art.
Disclosure of Invention
In view of the foregoing, the present specification has been presented to provide a method of generating a front-end interactive page based on user status, an apparatus, a server, a computer readable storage medium thereof, which overcomes or at least partially solves the foregoing.
Other features and advantages of the present disclosure will be apparent from the following detailed description, or may be learned in part by the practice of the disclosure.
In a first aspect, the invention discloses a method for generating a front-end interaction page based on a user state, comprising the following steps:
responding to an interactive page generation request returned by the front end, and acquiring the current user state of the user;
matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance according to a crowd pack where the user is currently located;
matching the customized interaction information associated with the configuration parameters according to the configuration parameters, and sending the matched customized interaction information to the front end to generate a front end interaction interface;
wherein the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter
In an exemplary embodiment of the present disclosure, the step of generating the configuration parameter in advance according to the crowd-pack where the user is currently located specifically includes:
determining respective user states of the users according to the behavior data of the users returned by the front end at the first target time, and generating corresponding user state labels;
based on the user state label, user grouping is carried out according to a preset crowd screening rule, and at least one crowd pack is obtained;
generating corresponding configuration parameters for each crowd pack.
In an exemplary embodiment of the present disclosure, the method for generating a front-end interaction page based on a user state is further characterized by comprising:
periodically updating target users in each crowd pack, and matching new target users in the updated crowd pack to obtain corresponding new configuration parameters;
and matching new customized interaction information associated with the new configuration parameters according to the new configuration parameters of the new target user, and sending the matched new customized interaction information to the front end to update the front-end interaction interface.
Wherein, the crowd screening rule is: dividing all users with the same user state label into a crowd pack.
The configuration parameters are crowd pack numbers obtained when numbering is carried out on each crowd pack.
The target user group screening rule is generated according to at least one configuration parameter of a package selected by an operation group.
The target user group screening rule further comprises other screening conditions input by the operator according to actual needs.
In an exemplary embodiment of the present disclosure, the step of updating the target user in each crowd-sourced group and obtaining corresponding new configuration parameters for matching new target users in the updated crowd-sourced group includes:
determining the latest user state of each user according to the latest behavior data of each user returned by the front end in the current period, and generating a corresponding latest user state label;
judging whether each user is a new user or not;
if so, matching corresponding crowd packs according to the latest user state labels of the new users;
if the user is not a new user, judging whether the latest user state of the user accords with crowd screening rules corresponding to crowd packages where the user is currently located; if not, rejecting the user from the crowd pack in which the user is currently located; and matching the latest user state of the user with a new crowd pack, and updating the configuration parameters corresponding to the new crowd pack into new configuration parameters corresponding to the target user.
In a second aspect, the present invention provides an apparatus for generating a front-end interactive interface based on a user status, including:
the response module is used for responding to the interactive page generation request returned by the front end and acquiring the current user state of the user;
the first data processing module is used for matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance according to a crowd pack where the user is currently located;
the second data processing module is used for matching customized interaction information associated with the configuration parameters according to the configuration parameters and sending the matched customized interaction information to the front end so as to generate a front-end interaction interface; the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter.
In an exemplary embodiment of the present disclosure, the apparatus for generating a front-end interactive interface based on a user state further includes:
the data receiving and transmitting module is used for receiving the behavior data of each user returned by the front end at the first target time;
the state label module is used for determining the user state of each user according to the behavior data of each user and generating a corresponding user state label;
The user grouping module is used for grouping the users according to a preset crowd screening rule based on the user state labels of the users to obtain at least one crowd pack;
and the parameter configuration module is used for generating corresponding configuration parameters for each group of people.
In an exemplary embodiment of the present disclosure, the apparatus for generating a front-end interactive interface based on a user state further includes:
the first updating module is used for periodically updating the target users in each crowd pack and obtaining corresponding new configuration parameters for matching new target users in the updated crowd pack;
and the second updating module is used for matching new customized interaction information associated with the new configuration parameters according to the new configuration parameters of the new target user, and sending the new customized interaction information to the front end so as to update the front-end interaction interface.
In an exemplary embodiment of the present disclosure, the first update module includes:
the first updating unit is used for determining the latest user state of each user according to the latest behavior data of each user returned by the front end in the current period and generating a corresponding latest user state label;
a first judging unit for judging whether each user is a new user;
The second judging unit is used for judging whether the latest user state of the user accords with the crowd screening rule corresponding to the crowd pack where the user is currently located when the first judging unit judges that the user is not a new user;
the second updating unit is used for removing the user from the crowd pack in which the user is currently located when the second judging unit judges that the latest user state of the user does not accord with the crowd screening rule corresponding to the crowd pack in which the user is currently located; matching a new crowd pack according to the latest user state of the user, and updating configuration parameters corresponding to the new crowd pack into new configuration parameters corresponding to the user; and when the first judging unit judges that the user is a new user, matching a corresponding crowd pack according to the latest user state label of the new user, and setting the configuration parameters corresponding to the crowd pack as the latest configuration parameters corresponding to the new user.
In a third aspect, the present specification provides a server comprising a processor and a memory: the memory is used for storing a program of the method of any one of the above; the processor is configured to execute the program stored in the memory to implement the steps of the method of any one of the preceding claims.
In a fourth aspect, embodiments of the present description provide a computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, implements the steps of any of the methods described above.
The invention has the beneficial effects that:
according to the invention, the user grouping is carried out according to the user state of the user in advance to obtain the corresponding configuration parameters, so that the configuration parameters can be called to define specific target user groups aiming at the appointed customized display information, the customized display information is associated with the configuration parameters, when the user state of the user requesting to access the interactive page is identified, the configuration parameters which uniquely correspond to the user state of the user can be matched according to the user state (or the user state label) of the user, then the corresponding customized display information is matched according to the crowd package parameters, and the front end can be sent to obtain the corresponding front end interactive page, thereby realizing the generation of different front end interactive pages for users in different user states, realizing the personalized display of the customized display information and improving the user experience.
Further, the method and the system realize corresponding updating of customized display information according to different user states of the users by periodically updating each crowd-sourced and updating corresponding crowd-sourced parameters for each newly-added target user in the crowd-sourced, then matching the updated crowd-sourced parameters to corresponding configuration parameters, updating, finally matching the updated configuration parameters to corresponding customized display information, and feeding back to the front-end updating front-end interaction page.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flowchart illustrating a method of generating a front-end interaction page based on user status, according to an example embodiment;
FIG. 2 is a flowchart illustrating a method of generating a front-end interaction page based on user status, according to another exemplary embodiment;
FIG. 3 is a flow chart illustrating an embodiment of step S104 in FIG. 1 or FIG. 2;
FIG. 4 is a block diagram illustrating an apparatus for generating a front-end interaction page based on user status according to another exemplary embodiment;
fig. 5 is a block diagram of a server, according to an example embodiment.
Detailed Description
The foregoing description is only an overview of the present invention, and is intended to be implemented in accordance with the teachings of the present invention in order that the same may be more clearly understood and to make the same and other objects, features and advantages of the present invention more readily apparent.
However, the exemplary embodiments described below can be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the example embodiments to those skilled in the art. The same reference numerals in the drawings denote the same or similar parts, and thus a repetitive description thereof will be omitted.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the disclosed aspects may be practiced without one or more of the specific details, or with other methods, components, devices, steps, etc. In other instances, well-known methods, devices, implementations, or operations are not shown or described in detail to avoid obscuring aspects of the disclosure.
The block diagrams depicted in the figures are merely functional entities and do not necessarily correspond to physically separate entities. That is, the functional entities may be implemented in software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
The flow diagrams depicted in the figures are exemplary only, and do not necessarily include all of the elements and operations/steps, nor must they be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the order of actual execution may be changed according to actual situations.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various components, these components should not be limited by these terms. These terms are used to distinguish one element from another element. Accordingly, a first component discussed below could be termed a second component without departing from the teachings of the concepts of the present disclosure. As used herein, the term "and/or" includes any one of the associated listed items and all combinations of one or more.
Those skilled in the art will appreciate that the drawings are schematic representations of example embodiments and that the modules or flows in the drawings are not necessarily required to practice the present disclosure, and therefore, should not be taken to limit the scope of the present disclosure.
Since merchants can promote various sales promotion activities or release various benefits in order to increase the conversion rate of users, customized display information related to the corresponding sales promotion activities or benefits can be displayed on the front-end interaction page, and of course, the customized display information is customized and designed in advance by corresponding product designers. However, the proposed products will also be different for the target users in different user states, and since the front-end display pages of the devices used by the users are limited, in order to enhance pertinence and realize personalized display at the same time, different front-end interaction pages need to be generated for different user states to display to the target users. Therefore, aiming at small and medium-sized network companies or initial enterprises, personalized display of the front-end interaction page can be realized on the basis of limited resource and data accumulation, and the invention provides a method for generating the front-end interaction page based on the user state, which has the following overall thought:
Responding to an interactive page generation request returned by the front end, and acquiring the current user state of the user;
matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance based on customized display information parameters selected by operators and preset target user group screening rules corresponding to the customized display information;
and matching the configuration parameters to corresponding customized display information, and sending the matched customized display information to the front end to generate a front-end interaction page. The configuration parameters are generated in advance based on customized display information parameters selected by operators and preset target user group screening rules corresponding to the customized display information parameters; and the preset target user group screening rule includes a group package parameter that uniquely corresponds to the current user state of the user.
According to the invention, different target user groups are designated for different customized display information through the preset target user group screening rule, corresponding configuration parameters are generated according to the different target user groups, and the preset target user group screening rule comprises crowd pack parameters which are uniquely corresponding to the current user state of the user, so that when an interactive page generation request is received by a system server, the user state of the user accessing the interactive page can be matched to the corresponding configuration parameters according to the current request, and then the corresponding customized display information is matched according to the configuration parameters, thereby realizing personalized display of the customized display information, and improving user experience.
It is first to be noted that in the various embodiments of the present invention, the terms involved are:
the term "and/or" is herein merely an association relationship describing an associated object, meaning that there may be three relationships, e.g., a and/or B, may represent: a exists alone, A and B exist together, and B exists alone. In addition, the character "/" herein generally indicates that the front and rear associated objects are an "or" relationship.
The technical scheme of the invention is described and illustrated in detail below through a few specific embodiments.
Referring to fig. 1, a method for generating a front-end interaction page based on a user state in this embodiment includes:
s101, responding to an interactive page generation request returned by the front end, acquiring the current user state of the user, and executing step S102.
In this embodiment, when a user initiates a request for accessing a front-end interaction page through a corresponding client, the client correspondingly returns an interaction page generation request to a system server.
In this embodiment, the interactive page generation request includes basic information and behavior data of the user, and information such as an address requested to access, and when receiving the interactive page generation request returned by the front end, the system server may acquire the behavior data of the user from the interactive page generation request, and determine a user state of the user according to the behavior data.
Further, after receiving the behavior data of the user, the system server determines the user state of the user according to the behavior data, and may generate a corresponding user state label, for example:
if the historical behavior data includes: the user does not complete registration, and correspondingly, the system server judges the user state of the user as a newly added user and adds a corresponding user state label of 'unregistered user' for the newly added user;
such as historical behavioral data includes: the user has completed the registration but has not completed the corresponding tasks of the system settings (such as face brushing and identity verification, etc.), the system server accordingly determines the user status of the user as an active user and adds a corresponding user status tag "not-finished user" thereto;
such as historical behavioral data includes: the user completes registration and corresponding tasks, but the system does not give credit, and correspondingly the system server judges the user state of the user as an active user and adds a user state label of 'user to be trusted';
if the historical behavior data includes: the user completes registration and corresponding tasks, applies for loans, and the system gives loan amount, and accordingly, the system server judges the user state of the user as an active user and adds a user state label of 'trusted user' for the user;
If the historical behavior data includes: the user completes registration and corresponding tasks and applies for loans, but if the amount of credit cannot be approved after the management and evaluation, the system server correspondingly judges the user state of the user as an active user and adds a user state label of 'refused loan user' to the user state.
S102, executing step S103 according to the fact that the current user state of the user is matched with the corresponding configuration parameters.
In this embodiment, the configuration parameters are generated in advance according to the crowd-sourced group in which the user is currently located, that is, the user needs to be clustered in advance, and then numbering is performed for each crowd-sourced group, so as to obtain the corresponding configuration parameters.
Specifically, in this embodiment, before executing the step S101, the method further includes:
s201, determining the current user state of each user according to the behavior data of each user returned by the front end at the first target time, and generating a corresponding user state label.
In this embodiment, the first target time is preset by the operator, for example, may be a period of time after the advertisement touches the user, or may be a period of time before a corresponding target user group is selected for one presentation information, and of course, may be set to be periodically returned by the front end.
S202, grouping all users according to a preset crowd screening rule to obtain at least one crowd pack.
In this embodiment, the crowd screening rule is to group the crowd by using the user status as the dividing standard.
In one embodiment, the crowd screening rules are: dividing all users with the same user state label into a crowd pack. Because the users with the same user state label are divided into one crowd pack, there are several different user state labels in all the user state labels corresponding to the current users, and accordingly there are several crowd packs, for example, if all the user state labels corresponding to the current target users include 4 user state labels: "unregistered user", "unfinished user", "user to be trusted" and "trusted user", then the existing target users are divided into 4 crowd packs accordingly: the user state label is a crowd pack of 'unregistered users', the user state label is a crowd pack of 'unfinished users', the user state label is a crowd pack of 'users to be trusted', and the user state label is a crowd pack of 'trusted users').
S203, numbering is carried out for each group of people to obtain at least one corresponding configuration parameter.
In this embodiment, since a plurality of crowd-packs may be obtained after crowd-dividing, in order to facilitate an operator to call when setting a target user crowd-screening rule, each crowd-pack needs to be numbered to obtain a corresponding crowd-pack number, that is, a configuration parameter, so that when setting the target user crowd-screening rule, an operator can directly input or select a corresponding configuration parameter if all users in the corresponding crowd-pack need to be used as target users of current customized display information.
In this embodiment, as can be seen from the above description, since the users with the same user status tag are divided into a crowd-sourced, and each crowd-sourced corresponds to one configuration parameter, each configuration parameter corresponds to one user status tag, that is, the user status of the user corresponds to one configuration parameter.
And S103, matching the customized display information associated with the configuration parameters according to the configuration parameters, and sending the matched customized display information to the front end to generate a front-end interaction page.
In this embodiment, since each front-end interaction page includes a plurality of pieces of customized display information, in order to display different front-end interaction pages to different target users, operators need to specify different target user groups for different customized display information in advance, specifically, different target user group screening rules are preset for different customized display information, and the target user group screening rules include at least one configuration parameter.
In an embodiment, the target user group filtering rule includes, in addition to at least one configuration parameter, other filtering conditions set by the operator, for example, the target user group filtering includes a configuration parameter 1001 corresponding to a user status tag of "trusted user", and the other filtering conditions have a "mobile phone tail number of 1 or 2". Of course, if the target user population screening rule includes at least one configuration parameter, the at least one configuration parameter is "or" related.
In this embodiment, since the target user group for each customized display information includes at least one configuration parameter, when the corresponding configuration parameter is matched according to the user state of the user, all the target user group screening rules including the configuration parameter can be found according to the configuration parameter, then, whether the user meets other screening conditions in the target user group screening rules is judged according to other data of the user returned by the front end, if yes, the user is judged to be the target user of the customized display information corresponding to the target user group screening rules, and then, the matched customized display information is sent to the front end to generate the front end interaction page.
In this embodiment, as described above, the target user group screening rule is set in advance according to the above configuration parameters, and each configuration parameter uniquely corresponds to a crowd pack, so when the user state of the user is obtained and the corresponding configuration parameter is matched according to the user state, the corresponding customized display information can be matched according to the configuration parameter, and then sent to the front end to generate the front end interaction page.
In this embodiment, user grouping is performed in advance according to the user state of the user, and corresponding configuration parameters are obtained for each crowd-sourced number, so that the configuration parameters can be invoked to define a specific target user group for specified customized display information, so as to correlate the customized display information with the configuration parameters, when the user state of the user requesting to access the interactive page is identified, the configuration parameters uniquely corresponding to the user state of the user can be matched according to the user state (or user state label) of the user, then the corresponding customized display information is matched according to the crowd-sourced parameters, and the front end is sent to obtain the corresponding front end interactive page, so that different front end interactive pages can be generated for users in different user states, personalized display of the customized display information is realized, and user experience is improved.
Further, since the user status of each target user in each crowd-sourced may also change, for example, since the user a has not completed registration before 10 minutes, the user status is a new user, and after 10 minutes, the user status has completed registration, at this time, the user status becomes active, so that the target users in each new crowd-sourced need to be periodically updated, that is, if there is a new target user meeting the crowd-sourced screening rule corresponding to the crowd-sourced, the target users are added to the crowd-sourced, and if the user status of the target users in the crowd-sourced changes, that is, the target users do not meet the crowd-sourced screening rule corresponding to the crowd-sourced need to be removed from the crowd-sourced, specifically, the method of the embodiment further includes:
s104, periodically updating the target users in each crowd-sourced group, and matching corresponding new configuration parameters for new target users in the updated crowd-sourced group.
Referring to fig. 3, in this embodiment, the step S104 specifically includes:
s301, determining the latest user state of each user according to the latest behavior data of each user returned by the front end in the current period, and generating a corresponding latest user state label.
In this implementation, since the front end will periodically return the user status of each user, the front end may return data multiple times in one update period, so that it is necessary to select the latest behavior data of each user in the current period from the data, and determine the latest user status of each user in the current period according to the latest behavior data. Wherein, each user returned by the front end comprises a new user and target users which are originally divided into each crowd pack. In one embodiment, the update period of the crowd-sourced is daily, and the specific update time can be set according to actual needs, such as the early morning zero point, although the update period can be adjusted according to actual needs.
S302, judging whether each user is a new user, if so, executing step S303, otherwise, executing step S304.
In this implementation, the new user is the user who is touched by the system for the first time in the current period, and because the data returned by the front end includes the basic information of the user, the user only needs to judge whether the user is already present in the existing crowd pack, if so, the user is not the new user, and if not, the user is the new user.
S303, matching the corresponding crowd pack according to the latest user state label of the new user, setting the configuration parameters corresponding to the crowd pack as the configuration parameters corresponding to the new user, and executing step S105.
In this embodiment, by matching the latest user status tag of the new user with the crowd screening rules corresponding to each crowd-sourced packet, whether the latest user status tag of the new user accords with the crowd-sourced packet or not is determined, if so, the new user is used as a newly added target user in the current period of the crowd-sourced packet.
S304, judging whether the latest user state label of the user accords with crowd screening rules corresponding to crowd packages where the user is currently located; if yes, step S405 is executed, and if not, step S306 is executed.
S305, no operation is performed.
S306, the user is removed from the crowd pack where the user is currently located, and step S307 is executed.
S307, matching the latest user state of the user to a new crowd pack, updating the configuration parameters corresponding to the new crowd pack to the new configuration parameters corresponding to the latest user state label of the user, and executing step S105.
In this embodiment, when it is determined that the latest user status tag corresponding to a user does not conform to the crowd-sourced rule corresponding to the crowd-sourced group in which the latest user status tag is currently located, the latest user status tag is matched to the corresponding new crowd-sourced group, namely, the user is used as a new target user in the new crowd-sourced packet, and correspondingly, the crowd-sourced parameter corresponding to the new crowd-sourced packet is also used as the new crowd-sourced parameter corresponding to the latest user state label of the user.
S105, matching the new configuration parameters of the new target user to corresponding customized display information, and sending the matched customized interaction information to the front end to update the front end interaction page.
In this embodiment, each crowd-sourced is updated regularly, and corresponding crowd-sourced parameters are updated for each newly-added target user in the crowd-sourced, then the corresponding configuration parameters are matched according to the updated crowd-sourced parameters, updated, and finally the corresponding customized display information is matched according to the updated configuration parameters and fed back to the front-end updated front-end interaction page, so that the customized display information is updated correspondingly according to different user states of the user, and further dynamic personalized display is realized.
Based on the same inventive concept as the method for generating the front-end interaction page based on the user state in the foregoing embodiment, the present invention further provides an apparatus for generating the front-end interaction page based on the user state, on which a computer program is stored, which when executed by a processor, implements the steps of any one of the foregoing information processing methods.
The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the methods of the present invention. For details not disclosed in the device embodiments of the present embodiment, please refer to the method embodiments of the present disclosure.
Referring to fig. 4, an apparatus for generating a front-end interaction page based on a user status in this embodiment includes:
the response module 401 is configured to obtain a current user state of a user in response to an interaction page generation request returned by the front end; specifically, when a user initiates a request for accessing a front-end interactive page through a corresponding client, the client correspondingly returns an interactive page generation request to a system server, wherein the interactive page generation request specifically comprises basic information, behavior data, address and other information of the user, and the system server can acquire the behavior data of the user from the basic information and the behavior data when receiving the interactive page generation request returned by the front-end, and determine the user state of the user according to the behavior data;
a first data processing module 402, configured to match to a corresponding configuration parameter according to a current user state of the user; the configuration parameters are generated in advance according to a crowd pack where the user is currently located;
a second data processing module 403, configured to match, according to the configuration parameter, the customized interaction information associated with the configuration parameter, and send the matched customized interaction information to the front end to generate a front end interaction page; the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter.
In this embodiment, the configuration parameters are generated in advance according to the crowd-pack where the user is currently located, that is, the user needs to be clustered in advance, and then numbering is performed for each crowd-pack to obtain the corresponding configuration parameters. Therefore, the device in this embodiment further includes:
the data transceiver module 404 is configured to receive behavior data of each user returned by the front end at the first target time; the first target time is preset by an operator, for example, may be a period of time after the advertisement touches the user, or may be a period of time before a corresponding target user group is selected for one piece of display information, and of course, may also be set to be periodically returned by the front end;
the state label module 405 is configured to determine a current user state of each user according to behavior data of each user, and generate a corresponding user state label; the crowd screening rules are used for grouping by taking the user state as a division standard, and specifically, the crowd screening rules are as follows: dividing all users with the same user state label into a crowd pack;
the user grouping module 406 is configured to perform user grouping according to a preset crowd screening rule based on the user status labels of the users to obtain at least one crowd pack;
The parameter configuration module 407 is configured to generate a corresponding configuration parameter for each group packet.
In this embodiment, after the user grouping module performs crowd division, a plurality of crowd packages may be obtained, so, in order to facilitate an operator to call when setting the target user group screening rule, each crowd package needs to be numbered by the parameter configuration module to obtain a corresponding crowd package number, that is, a configuration parameter, so that when the operator sets the target user group screening rule, all users in the corresponding crowd package need to be used as target users of the current customized display information, and then the corresponding configuration parameter can be directly input or selected. Of course, further, the configuration parameters may be combined with other filtering conditions to obtain a target user population filtering rule corresponding to the specified customized display information.
In this embodiment, as can be seen from the above description, since the users with the same user status tag are divided into a crowd-sourced, and each crowd-sourced corresponds to one configuration parameter, each configuration parameter corresponds to one user status tag, that is, the user status of the user corresponds to one configuration parameter.
In this embodiment, since the target user group for each customized display information includes at least one configuration parameter, when the corresponding configuration parameter is matched according to the user state of the user, all the target user group screening rules including the configuration parameter can be found according to the configuration parameter, then, whether the user meets other screening conditions in the target user group screening rules is judged according to other data of the user returned by the front end, if yes, the user is judged to be the target user of the customized display information corresponding to the target user group screening rules, and then, the matched customized display information is sent to the front end to generate the front end interaction page.
Further, since the user status of each target user in each crowd-sourced may also change, for example, since the user a has not completed registration before 10 minutes, the user status is a new user, and after 10 minutes, the user status has completed registration, at this time, the user status becomes active, so that the target users in each new crowd-sourced need to be periodically updated, that is, if there is a new target user meeting the crowd-sourced screening rule corresponding to the crowd-sourced, the target users are added to the crowd-sourced, and if the user status of the target user in the crowd-sourced changes, that is, the target users do not meet the crowd-sourced screening rule corresponding to the crowd-sourced, the target users need to be removed from the crowd-sourced, specifically, the front-end interaction page device generated based on the user status further includes:
A first updating module 408, configured to periodically update the target users in each crowd-sourced group, and obtain corresponding new configuration parameters for matching new target users in the updated crowd-sourced group;
and a second updating module 409, configured to match, according to the new configuration parameter of the new target user, to new customized interaction information associated with the new configuration parameter, and send the matched new customized interaction information to the front end to update the front end interaction page.
The first updating module specifically includes:
the first updating unit is used for determining the latest user state of each user according to the latest behavior data of each user returned by the front end in the current period and generating a corresponding latest user state label; the front end can regularly return the user state of each user, and in one updating period, the front end can possibly return data for many times, so that the latest behavior data of each user in the current period needs to be selected from the data, and the latest user state of each user in the current period is determined according to the latest behavior data;
a first judging unit for judging whether each user is a new user; the new user refers to a user who is reached by the system for the first time in the current period;
The second judging unit is used for judging whether the latest user state of the user accords with the crowd screening rule corresponding to the crowd pack where the user is currently located when the first judging unit judges that the user is not a new user; specifically, the latest user state label of the new user is matched with the crowd screening rules corresponding to all crowd packs, namely whether the latest user state label of the new user accords with the crowd screening rules of all crowd packs or not is judged, if so, the corresponding crowd pack is obtained, and the new user is used as a newly added target user in the current period of the crowd pack;
the second updating unit is used for removing the user from the crowd pack in which the user is currently located when the second judging unit judges that the latest user state of the user does not accord with the crowd screening rule corresponding to the crowd pack in which the user is currently located, matching the latest user state of the user with a new crowd pack, and updating the configuration parameters corresponding to the new crowd pack into new configuration parameters corresponding to the user; and when the first judging unit judges that the user is a new user, matching the corresponding crowd pack according to the latest user state label of the new user, and setting the configuration parameters corresponding to the crowd pack as the latest configuration parameters corresponding to the new user.
In this embodiment, each crowd-sourced is updated regularly, and corresponding crowd-sourced parameters are updated for each newly-added target user in the crowd-sourced, then the corresponding configuration parameters are matched according to the updated crowd-sourced parameters, updated, and finally the corresponding customized display information is matched according to the updated configuration parameters and fed back to the front-end updated front-end interaction page, so that the customized display information is updated correspondingly according to different user states of the user, and further dynamic personalized display is realized.
Based on the same inventive concept as the method for generating the front-end interaction page based on the user state in the foregoing embodiment, the present invention further provides a server, including a memory 502, a processor 501, and a computer program stored in the memory 502 and executable on the processor 501, where the processor 501 implements the steps of the method described above when executing the program. For convenience of description, only those parts related to the embodiments of the present specification are shown, and specific technical details are not disclosed, please refer to the method parts of the embodiments of the present specification. The server may be a server device formed by various electronic devices, such as a PC computer, a network cloud server, or even a server function provided on any electronic device such as a mobile phone, a tablet computer, a PDA (Personal Digital Assistant ), a POS (Point of Sales), a vehicle-mounted computer, or a desktop computer.
Referring to fig. 5, a block diagram of a server architecture associated with the present embodiment is provided, where a bus 500 may comprise any number of interconnected buses and bridges linking together various circuits, including one or more processors, as represented by processor 501, and memory, as represented by memory 502. Bus 500 may also link together various other circuits such as peripheral devices, voltage regulators, power management circuits, etc., as are well known in the art and, therefore, will not be described further herein. Bus interface 503 provides an interface between bus 500 and a receiver and/or transmitter 504, which receiver and/or transmitter 504 may be separate and independent receivers or transmitters or may be the same element, such as a transceiver, providing a means for communicating with various other apparatus over a transmission medium. The processor 501 is responsible for managing the bus 500 and general processing, while the memory 502 may be used to store data used by the processor 501 in performing operations.
From the above description of embodiments, those skilled in the art will readily appreciate that the example embodiments described herein may be implemented in software, or may be implemented in software in combination with the necessary hardware. Thus, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a computer readable storage medium (may be a CD-ROM, a U-disk, a mobile hard disk, etc.) or on a network, including several instructions to cause a computing device (may be a personal computer, a server, or a network device, etc.) to perform the above-described method according to the embodiments of the present disclosure.
The computer readable storage medium may include a data signal propagated in baseband or as part of a carrier wave, with readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A readable storage medium may also be any readable medium that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device, partly on a remote computing device, or entirely on the remote computing device or server. In the case of remote computing devices, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., connected via the Internet using an Internet service provider).
The computer-readable medium carries one or more programs, which when executed by one of the devices, cause the computer-readable medium to perform the functions of: responding to an interactive page generation request returned by the front end, and acquiring the current user state of the user; matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance according to a crowd pack where the user is currently located; matching the customized interaction information associated with the configuration parameters according to the configuration parameters, and sending the matched customized interaction information to the front end to generate a front end interaction interface; the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter.
Those skilled in the art will appreciate that the modules may be distributed throughout several devices as described in the embodiments, and that corresponding variations may be implemented in one or more devices that are unique to the embodiments. The modules of the above embodiments may be combined into one module, or may be further split into a plurality of sub-modules.
From the above description of embodiments, those skilled in the art will readily appreciate that the example embodiments described herein may be implemented in software, or in combination with the necessary hardware. Thus, the technical solutions according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (may be a CD-ROM, a U-disk, a mobile hard disk, etc.) or on a network, and include several instructions to cause a computing device (may be a personal computer, a server, a mobile terminal, or a network device, etc.) to perform the method according to the embodiments of the present disclosure.
While preferred embodiments of the present description have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. It is therefore intended that the following claims be interpreted as including the preferred embodiments and all such alterations and modifications as fall within the scope of the disclosure.
Exemplary embodiments of the present disclosure are specifically illustrated and described above. It is to be understood that this disclosure is not limited to the particular arrangements, instrumentalities and methods of implementation described herein; on the contrary, the disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. In addition, the structures, proportions, sizes, etc. shown in the drawings in the specification are used for the understanding and reading of the disclosure, and are not intended to limit the applicable limitations of the disclosure, so that any structural modification, change in proportion, or adjustment of size is not technically significant, and yet falls within the scope of the disclosure without affecting the technical effects and the objects that can be achieved by the disclosure. Meanwhile, the terms such as "upper", "first", "second", and "a" and the like recited in the present specification are also for convenience of description only, and are not intended to limit the scope of the disclosure, in which the relative relationship changes or modifications thereof are not limited to essential changes in technical content, but are also regarded as the scope of the disclosure.
Claims (12)
1. A method for generating a front-end interaction page based on a user state, comprising:
the user initiates a request for accessing the front-end interaction page through the corresponding client, the client returns an interaction page generation request to the system server, and the current user state of the user is obtained in response to the interaction page generation request returned by the front-end;
matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance according to a crowd pack where the user is currently located;
matching the customized interaction information associated with the configuration parameters according to the configuration parameters, and sending the matched customized interaction information to the front end to generate a front end interaction interface;
the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter;
the step of generating the configuration parameters in advance according to the crowd pack where the user is currently located specifically includes: determining respective user states of the users according to the behavior data of the users returned by the front end at the first target time, and generating corresponding user state labels; based on the user state label, user grouping is carried out according to a preset crowd screening rule, and at least one crowd pack is obtained; generating corresponding configuration parameters for each crowd-sourced group, wherein the configuration parameters are crowd-sourced group numbers.
2. The method as recited in claim 1, further comprising:
periodically updating target users in each crowd pack, and matching new target users in the updated crowd pack to obtain corresponding new configuration parameters;
and matching new customized interaction information associated with the new configuration parameters according to the new configuration parameters of the new target user, and sending the matched new customized interaction information to the front end to update the front-end interaction interface.
3. The method of claim 2, wherein the crowd screening rule is: dividing all users with the same user state label into a crowd pack.
4. A method according to claim 3, wherein the target user group screening rules further comprise other screening conditions entered by the operator according to actual needs.
5. The method of claim 4, wherein updating the target users in each of the crowd-sourced group and matching new target users in the updated crowd-sourced group to obtain corresponding new configuration parameters comprises:
determining the latest user state of each user according to the latest behavior data of each user returned by the front end in the current period, and generating a corresponding latest user state label;
Judging whether each user is a new user or not;
if so, matching corresponding crowd packs according to the latest user state labels of the new users;
if the user is not a new user, judging whether the latest user state of the user accords with crowd screening rules corresponding to crowd packages where the user is currently located; if not, rejecting the user from the crowd pack in which the user is currently located; and matching the latest user state of the user with a new crowd pack, and updating the configuration parameters corresponding to the new crowd pack into new configuration parameters corresponding to the target user.
6. An apparatus for generating a front-end interactive interface based on a user state, comprising:
the response module is used for a user to initiate a request for accessing the front-end interaction page through the corresponding client, the client returns an interaction page generation request to the system server, and the current user state of the user is obtained in response to the interaction page generation request returned by the front end;
the first data processing module is used for matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance according to a crowd pack where the user is currently located;
The second data processing module is used for matching customized interaction information associated with the configuration parameters according to the configuration parameters and sending the matched customized interaction information to the front end so as to generate a front-end interaction interface; the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter;
the step of generating the configuration parameters in advance according to the crowd pack where the user is currently located specifically includes: determining respective user states of the users according to the behavior data of the users returned by the front end at the first target time, and generating corresponding user state labels; based on the user state label, user grouping is carried out according to a preset crowd screening rule, and at least one crowd pack is obtained; generating corresponding configuration parameters for each crowd-sourced group, wherein the configuration parameters are crowd-sourced group numbers.
7. The apparatus as recited in claim 6, further comprising:
the first updating module is used for periodically updating the target users in each crowd pack and obtaining corresponding new configuration parameters for matching new target users in the updated crowd pack;
And the second updating module is used for matching new customized interaction information associated with the new configuration parameters according to the new configuration parameters of the new target user, and sending the new customized interaction information to the front end so as to update the front-end interaction interface.
8. The apparatus of claim 7, wherein the crowd screening rule is: dividing all users with the same user state label into a crowd pack.
9. The apparatus of claim 8, wherein the target user group screening rules further comprise other screening conditions entered by an operator according to actual needs.
10. The apparatus of claim 9, wherein the first update module comprises:
the first updating unit is used for determining the latest user state of each user according to the latest behavior data of each user returned by the front end in the current period and generating a corresponding latest user state label;
a first judging unit for judging whether each user is a new user;
the second judging unit is used for judging whether the latest user state of the user accords with the crowd screening rule corresponding to the crowd pack where the user is currently located when the first judging unit judges that the user is not a new user;
The second updating unit is used for removing the user from the crowd pack in which the user is currently located when the second judging unit judges that the latest user state of the user does not accord with the crowd screening rule corresponding to the crowd pack in which the user is currently located; matching a new crowd pack according to the latest user state of the user, and updating configuration parameters corresponding to the new crowd pack into new configuration parameters corresponding to the user; and when the first judging unit judges that the user is a new user, matching a corresponding crowd pack according to the latest user state label of the new user, and setting the configuration parameters corresponding to the crowd pack as the latest configuration parameters corresponding to the new user.
11. A server comprising a processor and a memory, characterized in that the memory is for storing a program for performing the method of any one of claims 1 to 5; the processor is configured to execute a program stored in the memory.
12. A computer readable storage medium storing a computer program, characterized in that the computer program when executed by a processor implements the steps of the method of any one of claims 1 to 5.
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| CN113569158A (en) * | 2021-07-28 | 2021-10-29 | 深圳市酷开网络科技股份有限公司 | Crowd delineation task state display method, device, equipment and storage medium |
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