CN111198685A - Method, device, system, server and storage medium for generating front-end interactive page based on user state - Google Patents
Method, device, system, server and storage medium for generating front-end interactive page based on user state Download PDFInfo
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- CN111198685A CN111198685A CN201911329715.0A CN201911329715A CN111198685A CN 111198685 A CN111198685 A CN 111198685A CN 201911329715 A CN201911329715 A CN 201911329715A CN 111198685 A CN111198685 A CN 111198685A
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Abstract
The invention discloses a method for generating a front-end interactive page based on user states, which comprises the steps of responding to an interactive page generation request returned by a front end and acquiring the current user state of a user; matching corresponding configuration parameters according to the current user state of the user; matching customized interactive information associated with the configuration parameters according to the configuration parameters, and sending the matched customized interactive information to a front end to generate a front end interactive interface; the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter. The invention generates different front-end interactive pages aiming at the users with different user states, realizes the personalized display of customized display information and improves the user experience. Correspondingly, the invention further provides a device, a server and a computer-readable storage medium for generating the front-end interaction page based on the user state.
Description
Technical Field
The present invention relates to the field of computers, and in particular, to a method, an apparatus, a system, a server, and a computer-readable storage medium for generating a front-end interactive page based on a user status.
Background
The personalized display of the front-end interactive page becomes a great trend of the development of the mobile internet APP, and the customized content which accords with the preference of the user is displayed for the user on the basis of the basic information and the historical behavior data of the user, so that 'thousands of people and thousands of faces' of the interactive page are realized. But such personalized presentation solutions based on big data and cloud computing are costly and require a large amount of data accumulation. For most small and medium-sized internet companies or initial enterprises, due to the lack of corresponding resources and data accumulation, the personalized interaction is promoted.
In view of this, how to implement personalization of a front-end interactive page on the basis of limited resources and data accumulation for small and medium-sized internet companies or initial enterprises is a problem that needs to be solved at present.
The above information disclosed in this background section is only for enhancement of understanding of the background of the disclosure and therefore it may contain information that does not constitute prior art that is already known to a person of ordinary skill in the art.
Disclosure of Invention
In view of the above, the present specification has been made to provide a method of generating a front-end interaction page based on a user state, an apparatus thereof, a server, and a computer-readable storage medium, which overcome or at least partially solve the above problems.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or may be learned by practice of the disclosure.
In a first aspect, the present invention discloses a method for generating a front-end interactive page based on a user state, which comprises:
responding to an interactive page generation request returned by the front end, and acquiring the current user state of the user;
matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance according to the crowd pack where the user is currently located;
matching customized interactive information associated with the configuration parameters according to the configuration parameters, and sending the matched customized interactive information to a front end to generate a front end interactive interface;
wherein the customized interactive information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter
In an exemplary embodiment of the present disclosure, the step of generating the configuration parameter in advance according to the crowd package where the user is currently located specifically includes:
determining the respective user state of each user according to the behavior data of each user returned by the front end at the first target time, and generating a corresponding user state label;
based on the user state label, grouping the users according to a preset crowd screening rule to obtain at least one crowd packet;
generating respective configuration parameters for each of the crowd packets.
In an exemplary embodiment of the present disclosure, the method for generating a front-end interactive page based on a user state is further characterized by:
periodically updating the target users in each crowd packet, and matching the newly added target users in the updated crowd packet to obtain corresponding new configuration parameters;
and matching the new customized interactive information associated with the new configuration parameters according to the new configuration parameters of the newly added target user, and sending the matched new customized interactive information to the front end to update the front end interactive interface.
Wherein the crowd screening rule is as follows: and dividing the users with the same user state labels into a crowd pack.
The configuration parameters are the crowd packet numbers obtained when numbering is carried out on each crowd packet.
Wherein the target user group screening rule is generated according to at least one configuration parameter of the package selected by the operator group.
And the target user group screening rule further comprises other screening conditions input by the operator according to actual needs.
In an exemplary embodiment of the present disclosure, the step of updating the target users in each crowd packet and obtaining corresponding new configuration parameters for matching the new target users in the updated crowd packet includes:
determining the latest user state of each user according to the latest behavior data of each user returned by the front end in the current period, and generating a corresponding latest user state label;
judging whether each user is a new user;
if the user is a new user, matching a corresponding crowd packet according to the latest user state label of the new user;
if not, judging whether the latest user state of the user accords with the crowd screening rule corresponding to the crowd packet where the user is currently located; if not, removing the user from the crowd bag where the user is currently located; and matching a new crowd packet according to the latest user state of the user, and updating the configuration parameters corresponding to the new crowd packet into the new configuration parameters corresponding to the target user.
In a second aspect, the present invention provides an apparatus for generating a front-end interactive interface based on a user status, including:
the response module is used for responding to the interactive page generation request returned by the front end and acquiring the current user state of the user;
the first data processing module is used for matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance according to the crowd packet where the user is currently located;
the second data processing module is used for matching customized interactive information associated with the configuration parameters according to the configuration parameters and sending the matched customized interactive information to the front end to generate a front end interactive interface; the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter.
In an exemplary embodiment of the disclosure, the apparatus for generating a front-end interactive interface based on a user status further includes:
the data transceiver module is used for receiving behavior data of each user returned by the front end at the first target time;
the state label module is used for determining the user state of each user according to the behavior data of each user and generating a corresponding user state label;
the user grouping module is used for grouping the users according to a preset crowd screening rule based on the user state labels of the users to obtain at least one crowd packet;
and the parameter configuration module is used for generating corresponding configuration parameters for each crowd packet.
In an exemplary embodiment of the disclosure, the apparatus for generating a front-end interactive interface based on a user status further includes:
the first updating module is used for periodically updating the target users in each crowd packet and matching the updated target users in the crowd packet to obtain corresponding new configuration parameters;
and the second updating module is used for matching the new customized interactive information associated with the new configuration parameters according to the new configuration parameters of the new target user and sending the new customized interactive information to the front end to update the front end interactive interface.
In an exemplary embodiment of the present disclosure, the first update module includes:
the first updating unit is used for determining the latest user state of each user according to the latest behavior data of each user returned by the front end in the current period and generating a corresponding latest user state label;
a first judgment unit for judging whether each user is a new user;
the second judging unit is used for judging whether the latest user state of the user accords with the crowd screening rule corresponding to the crowd packet where the user is currently located or not when the first judging unit judges that the user is not a new user;
the second updating unit is used for removing the user from the crowd packet where the user is currently located when the second judging unit judges that the latest user state of the user does not accord with the crowd screening rule corresponding to the crowd packet where the user is currently located; matching a new crowd packet according to the latest user state of the user, and updating the configuration parameters corresponding to the new crowd packet into new configuration parameters corresponding to the user; and when the first judging unit judges that the user is a new user, matching a corresponding crowd packet according to the latest user state label of the new user, and setting the configuration parameters corresponding to the crowd packet as the latest configuration parameters corresponding to the new user.
In a third aspect, the present specification provides a server comprising a processor and a memory: the memory is used for storing a program of any one of the methods; the processor is configured to execute the program stored in the memory to implement the steps of any of the methods described above.
In a fourth aspect, the present specification provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of any of the above methods.
The invention has the beneficial effects that:
according to the method and the device, the user grouping is carried out in advance according to the user state of the user to obtain the corresponding configuration parameters, so that the configuration parameters can be called to define a specific target user group aiming at the specified customized display information to associate the customized display information with the configuration parameters, when the user state of the user who requests to access the interactive page at present is identified, the configuration parameters which are only corresponding to the user state of the user can be matched according to the user state (or a user state label) of the user, the corresponding customized display information is matched according to the crowd package parameters, and the corresponding front-end interactive page can be obtained by sending the front end, so that different front-end interactive pages can be generated for the users in different user states, the personalized display of the customized display information is realized, and the user experience is improved.
Furthermore, each crowd packet is updated regularly, corresponding crowd packet parameters are updated for each newly added target user in the crowd packet, corresponding configuration parameters are matched according to the updated crowd packet parameters and are updated, corresponding customized display information is matched according to the updated configuration parameters and is fed back to the front end to update the front end interactive page, accordingly, customized display information is updated correspondingly according to different user states of the users, and dynamic personalized display is achieved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
FIG. 1 is a flow diagram illustrating a method for generating a front-end interaction page based on user state in accordance with an exemplary embodiment;
FIG. 2 is a flow diagram illustrating a method of generating a front-end interaction page based on user state in accordance with another illustrative embodiment;
FIG. 3 is a schematic flow chart diagram reflecting one embodiment of step S104 of FIG. 1 or FIG. 2;
FIG. 4 is a block diagram illustrating an apparatus for generating a front-end interaction page based on user state in accordance with another illustrative embodiment;
FIG. 5 is a block diagram illustrating a server in accordance with an example embodiment.
Detailed Description
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
The example embodiments described below may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus, a repetitive description thereof will be omitted.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the disclosure.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various components, these components should not be limited by these terms. These terms are used to distinguish one element from another. Thus, a first component discussed below may be termed a second component without departing from the teachings of the disclosed concept. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.
It is to be understood by those skilled in the art that the drawings are merely schematic representations of exemplary embodiments, and that the blocks or processes shown in the drawings are not necessarily required to practice the present disclosure and are, therefore, not intended to limit the scope of the present disclosure.
Since the merchant can launch various promotion activities or issue various benefits in order to increase the conversion rate of the user, customized display information related to the corresponding promotion activities or benefits is displayed on the front-end interactive page, and of course, the customized display information is previously customized and designed by corresponding product designers. However, products pushed by target users in different user states are different, and because the front-end display pages of devices used by the users are limited, in order to enhance pertinence and achieve personalized display, different front-end interaction pages need to be generated for different user states to be displayed to the target users. Therefore, aiming at medium and small network companies or initial enterprises, the personalized display of the front-end interactive page can be realized on the basis of limited resources and data accumulation, the invention provides a method for generating the front-end interactive page based on the user state, and the general idea is as follows:
responding to an interactive page generation request returned by the front end, and acquiring the current user state of the user;
matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance based on customized display information parameters selected by operators and preset target user group screening rules corresponding to the customized display information;
and matching corresponding customized display information according to the configuration parameters, and sending the matched customized display information to the front end to generate a front-end interactive page. The configuration parameters are generated in advance based on customized display information parameters selected by operators and preset target user group screening rules corresponding to the customized display information parameters; and the preset target user group screening rule comprises a group packet parameter which uniquely corresponds to the current user state of the user.
In the invention, different target user groups are appointed for different customized display information through the preset target user group screening rule, and corresponding configuration parameters are generated according to the different target user groups, and the preset target user group screening rule comprises the crowd package parameter which is only corresponding to the current user state of the user, so that when a system server receives an interactive page generation request, the user state of the user accessing the interactive page according to the current request is matched with the corresponding configuration parameters, and then the corresponding customized display information is matched according to the configuration parameters, thereby realizing the personalized display of the customized display information and improving the user experience.
In the embodiments of the present invention, the terms referred to are:
the term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
The technical solution of the present invention will be described and explained in detail by means of several specific examples.
Referring to fig. 1, a method for generating a front-end interaction page based on a user state in this embodiment includes:
s101, responding to the interactive page generation request returned by the front end, acquiring the current user state of the user, and executing the step S102.
In this embodiment, when a user initiates a request for accessing a front-end interactive page through a corresponding client, the client correspondingly returns an interactive page generation request to the system server.
In this embodiment, the interactive page generation request includes information such as basic information, behavior data, and an address requested to be accessed, and when the system server receives the interactive page generation request returned by the front end, the system server may obtain the behavior data of the user from the interactive page generation request, and determine the user state of the user according to the behavior data.
Further, after the system server receives the behavior data of the user, the user state of the user is determined according to the behavior data, and a corresponding user state tag may be generated, for example:
if the historical behavior data includes: the user does not complete registration, and correspondingly, the system server judges that the user state of the user is a new user and adds a corresponding user state label 'unregistered user' for the user;
such as historical behavioral data including: if the user has completed the registration but has not completed the corresponding task set by the system (such as the tasks of face brushing, identity authentication, and the like), the system server correspondingly determines that the user state of the user is an active user, and adds a corresponding user state label "unfinished user" to the active user;
such as historical behavioral data including: the user finishes registration and corresponding tasks, but the system does not give credit line, the system server correspondingly judges the user state of the user to be an active user and adds a user state label 'user to be credited';
if the historical behavior data includes: the user completes registration and corresponding tasks, applies for loan, and the system gives the loan amount, accordingly, the system server judges the user state of the user to be an active user, and adds a user state label 'trusted user' for the user;
if the historical behavior data includes: the user completes registration and corresponding tasks, applies for loan, and if the limit cannot be checked after wind control evaluation, the system server correspondingly judges that the user state of the user is an active user and adds a user state label 'loan rejection user' to the active user.
S102, matching the corresponding configuration parameters according to the current user state of the user, and executing the step S103.
In this embodiment, the configuration parameters are generated in advance according to the crowd package where the user is currently located, that is, the user grouping needs to be performed in advance, and then numbering is performed on each crowd package to obtain corresponding configuration parameters.
Specifically, in this embodiment, before executing step S101, the method further includes:
s201, determining the current user state of each user according to the behavior data of each user returned by the front end at the first target time, and generating a corresponding user state label.
In this embodiment, the first target time is preset by an operator, for example, may be a period of time after an advertisement reaches a user, or may be a period of time before a corresponding target user group is selected for one piece of presentation information, or may be set to be periodically returned by the front end.
S202, grouping the users according to a preset crowd screening rule to obtain at least one crowd packet.
In this embodiment, the crowd filtering rule performs grouping by using the user status as a division standard.
In one embodiment, the crowd filtering rule is: and dividing the users with the same user state labels into a crowd pack. Because users with the same user state label are divided into a crowd packet, there are several different user state labels in all the user state labels corresponding to the current users, and accordingly there are several crowd packets, for example, if all the user state labels corresponding to the current target users include 4 user state labels: "unregistered user", "unfinished user", "user to be credited", and "credited user", then, correspondingly, divide each existing target user into 4 person groups: the user state label is a crowd packet of 'unregistered users', the user state label is a crowd packet of 'unfinished users', the user state label is a crowd packet of 'users to be trusted', and the user state label is a crowd packet of 'users who have been trusted'.
S203, numbering is carried out on each crowd packet to obtain at least one corresponding configuration parameter.
In this embodiment, after the crowd division is performed, a plurality of crowd packets may be obtained, so that in order to facilitate the calling of an operator when setting the target user crowd screening rule, each crowd packet needs to be numbered to obtain a corresponding crowd packet number, that is, a configuration parameter, so that when the operator sets the target user crowd screening rule, if all users in the corresponding crowd packet need to be used as target users of the current customized display information, the corresponding configuration parameter may be directly input or selected.
In this embodiment, as can be seen from the above description, since the users with the same user status label are divided into one crowd packet, and each crowd packet uniquely corresponds to one configuration parameter, each configuration parameter naturally also uniquely corresponds to one user status label, that is, the user status of a user uniquely corresponds to one configuration parameter.
S103, matching the customized display information associated with the configuration parameters according to the configuration parameters, and sending the matched customized display information to the front end to generate a front end interactive page.
In this embodiment, each front-end interaction page includes a plurality of customized presentation information, so to present different front-end interaction pages to different target users, an operator needs to specify different target user groups in advance for different customized presentation information, specifically, different target user group screening rules are preset for different customized presentation information, and the target user group screening rules include at least one of the configuration parameters.
In a specific embodiment, the target user group filtering rule includes at least one configuration parameter, and may further include other filtering conditions set by an operator, for example, the target user group filtering includes a configuration parameter 1001 corresponding to a user status label of "trusted user", and other filtering conditions "mobile phone end number is 1 or 2". Of course, if the target user group filtering rule includes at least one configuration parameter, the at least one configuration parameter has an or relationship.
In this embodiment, since the target user group for each customized display information includes at least one configuration parameter, when the corresponding configuration parameter is matched according to the user state of the user, all the target user group screening rules including the configuration parameter can be found according to the configuration parameter, then, whether the user meets other screening conditions in the target user group screening rules is judged according to other data of the user returned by the front end, if yes, the user is judged to be the target user of the customized display information corresponding to the target user group screening rules, and then the matched customized display information is sent to the front end to generate the front end interaction page.
In this embodiment, as described above, the target user group screening rule is set in advance according to the configuration parameters, and each configuration parameter uniquely corresponds to one group packet, so that after the user state of the user is obtained and the corresponding configuration parameter is matched according to the user state, the corresponding customized display information can be matched according to the configuration parameter, and then the customized display information is sent to the front end to generate the front end interactive page.
In the embodiment, the users are grouped according to the user states of the users in advance, and corresponding configuration parameters are obtained according to the serial numbers of each group of people, such that the configuration parameters may be invoked to delineate a particular target user group for specified customized presentation information, to associate customized presentation information with the configuration parameters, when the user state of the user who requests to access the interactive page at present is identified, the configuration parameter which is only corresponding to the user state of the user can be matched according to the user state (or the user state label) of the user, then the corresponding customized display information is matched according to the crowd packet parameter, and the front end is sent to obtain the corresponding front end interactive page, therefore, different front-end interactive pages are generated for users in different user states, personalized display of customized display information is achieved, and user experience is improved.
Further, since the user status of each target user in each crowd package may also be changed, for example, since before 10 minutes, the user a has not completed registration, the user status thereof is a new user, and after 10 minutes, the user status thereof has completed registration, at this time, the user status thereof becomes an active user, therefore, the target user in each new crowd package needs to be periodically updated, that is, if there is a new target user that meets the crowd screening rule corresponding to the crowd package, the new target user is added to the crowd package, and if the user status of the original target user in the crowd package changes, that is, if the user status thereof does not meet the crowd screening rule corresponding to the crowd package, the new target user needs to be removed from the crowd package, specifically, the method of this embodiment further includes:
and S104, periodically updating the target users in each crowd packet, and matching the newly added target users in the updated crowd packet with corresponding new configuration parameters.
Referring to fig. 3, in this embodiment, the step S104 specifically includes:
s301, determining the latest user state of each user according to the latest behavior data of each user returned by the front end in the current period, and generating a corresponding latest user state label.
In this embodiment, since the front end may periodically return the user status of each user, and the front end may return data many times in an update period, it is necessary to select the latest behavior data of each user in the current period from the user status, and determine the latest user status of each user in the current period according to the latest behavior data. The users returned by the front end include new users and target users which are originally divided into various crowd packets. In one embodiment, the update period of the crowd packet is daily, and the specific update time can be set according to actual needs, such as morning zero, but of course, the update period can also be adjusted according to actual needs.
S302, determining whether each user is a new user, if yes, performing step S303, otherwise, performing step S304.
In this embodiment, the new user is the user that is first reached by the system in the current period, and since the data returned by the front end includes the basic information of the user, it is only necessary to determine whether the user is already present in the existing crowd packet, and if so, the user is not the new user, and if not, the user is the new user.
S303, matching the corresponding crowd packet according to the latest user state label of the new user, setting the configuration parameter corresponding to the crowd packet as the configuration parameter corresponding to the new user, and executing the step S105.
In this embodiment, the latest user state tag of the new user is matched with the crowd screening rule corresponding to each crowd packet, that is, whether the latest user state tag of the new user meets the crowd screening rule of each crowd packet is determined, and if the latest user state tag of the new user meets the crowd screening rule of each crowd packet, the corresponding crowd packet is obtained, and the new user is used as a new target user in the current period of the crowd packet.
S304, judging whether the latest user state label of the user accords with the crowd screening rule corresponding to the crowd packet where the user is currently located; if yes, go to step S405, otherwise go to step S306.
S305, no operation is performed.
S306, removing the user from the crowd package where the user is currently located, and executing the step S307.
S307, matching a new crowd packet according to the latest user state of the user, updating the configuration parameters corresponding to the new crowd packet into the new configuration parameters corresponding to the latest user state label of the user, and executing the step S105.
In this embodiment, when it is determined that the latest user state tag corresponding to a user does not conform to the crowd screening rule corresponding to the current crowd packet, the latest user state tag is matched to a corresponding new crowd packet according to the latest user state tag, that is, the user is used as a new target user in the new crowd packet, and accordingly, the crowd packet parameter corresponding to the new crowd packet is also used as the new crowd packet parameter corresponding to the latest user state tag of the user.
And S105, matching the corresponding customized display information according to the new configuration parameters of the newly added target user, and sending the matched customized interaction information to the front end to update the front end interaction page.
In the embodiment, each crowd packet is updated periodically, corresponding crowd packet parameters are updated for each newly added target user in the crowd packet, corresponding configuration parameters are matched according to the updated crowd packet parameters and are updated, corresponding customized display information is matched according to the updated configuration parameters and is fed back to the front-end updating front-end interactive page, so that customized display information is updated correspondingly according to different user states of the users, and dynamic personalized display is realized.
Based on the same inventive concept as the method for generating the front-end interactive page based on the user state in the foregoing embodiments, the present invention further provides an apparatus for generating the front-end interactive page based on the user state, where a computer program is stored thereon, and when the program is executed by a processor, the steps of any one of the foregoing information processing methods are implemented.
The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the methods of the present invention. For details not disclosed in the embodiment of the apparatus of the present embodiment, please refer to the embodiment of the method disclosed herein.
Referring to fig. 4, an apparatus for generating a front-end interaction page based on a user status according to the embodiment includes:
the response module 401 is configured to respond to an interactive page generation request returned by the front end, and obtain a current user state of the user; specifically, when a user initiates a request for accessing a front-end interactive page through a corresponding client, the client correspondingly returns an interactive page generation request to the system server, specifically, the interactive page generation request includes information such as basic information, behavior data, and an address requested to be accessed, and when the system server receives the interactive page generation request returned by the front end, the system server can obtain the behavior data of the user from the interactive page generation request, and determine the user state of the user according to the behavior data;
a first data processing module 402, configured to match a corresponding configuration parameter according to a current user state of the user; the configuration parameters are generated in advance according to the crowd pack where the user is currently located;
the second data processing module 403 is configured to match, according to the configuration parameter, customized interaction information associated with the configuration parameter, and send the matched customized interaction information to the front end to generate a front end interaction page; the customized interactive information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter.
In this embodiment, the configuration parameters are generated in advance according to the crowd package where the user is currently located, that is, the user grouping needs to be performed in advance, and then numbering is performed on each crowd package to obtain corresponding configuration parameters. Therefore, the apparatus in this embodiment further includes:
a data transceiver module 404, configured to receive behavior data of each user returned by the front end at a first target time; the first target time is preset by an operator, for example, may be a period of time after an advertisement reaches a user, or may be a period of time before a corresponding target user group is selected for one piece of presentation information, or may be set to be periodically returned by the front end;
a state label module 405, configured to determine a current user state of each user according to the behavior data of each user, and generate a corresponding user state label; wherein, this crowd filters rule and divides into groups with user's state as the division standard, specifically, this crowd filters rule is: dividing all users with the same user state label into a crowd packet;
a user grouping module 406, configured to group users according to a preset crowd screening rule based on the user state tags of the users to obtain at least one crowd packet;
a parameter configuration module 407, configured to generate a corresponding configuration parameter for each crowd packet.
In this embodiment, after the user grouping module performs group division, a plurality of group packets may be obtained, so that in order to facilitate the calling of an operator when setting a target user group screening rule, each group packet needs to be numbered by the parameter configuration module to obtain a corresponding group packet number, that is, a configuration parameter, so that when the operator sets the target user group screening rule, all users in the corresponding group packet need to be used as target users of the current customized display information, and then the corresponding configuration parameter may be directly input or selected. Of course, further, the configuration parameters may be combined with other filtering conditions to obtain the target user group filtering rule corresponding to the specified customized presentation information.
In this embodiment, as can be seen from the above description, since the users with the same user status label are divided into one crowd packet, and each crowd packet uniquely corresponds to one configuration parameter, each configuration parameter naturally also uniquely corresponds to one user status label, that is, the user status of a user uniquely corresponds to one configuration parameter.
In this embodiment, since the target user group for each customized display information includes at least one configuration parameter, when the corresponding configuration parameter is matched according to the user state of the user, all the target user group screening rules including the configuration parameter can be found according to the configuration parameter, then, whether the user meets other screening conditions in the target user group screening rules is judged according to other data of the user returned by the front end, if yes, the user is judged to be the target user of the customized display information corresponding to the target user group screening rules, and then the matched customized display information is sent to the front end to generate the front end interaction page.
Further, since the user status of each target user in each crowd package may also be changed, for example, since before 10 minutes, the user a has not completed registration, the user status thereof is a new user, and after 10 minutes, the user status thereof has completed registration, at this time, the user status thereof becomes an active user, therefore, the target user in each new crowd package needs to be periodically updated, that is, if there is a new target user that meets the crowd screening rule corresponding to the crowd package, the new target user is added to the crowd package, and if the user status of the original target user in the crowd package changes, that is, if the user status thereof does not meet the crowd screening rule corresponding to the crowd package, the user needs to be removed from the crowd package, specifically, the apparatus for generating the front-end interactive page based on the user status in this embodiment further includes:
a first updating module 408, configured to periodically update the target users in each crowd packet, and obtain corresponding new configuration parameters for matching the new target users in the updated crowd packet;
the second updating module 409 is configured to match, according to the new configuration parameter of the new addition target user, the new customized interaction information associated with the new configuration parameter, and send the matched new customized interaction information to the front end to update the front end interaction page.
Wherein, this first update module specifically includes:
the first updating unit is used for determining the latest user state of each user according to the latest behavior data of each user returned by the front end in the current period and generating a corresponding latest user state label; the front end can return the user state of each user regularly, and the front end can return data for many times in an updating period, so that the latest behavior data of each user in the current period needs to be selected from the user state, and the latest user state of each user in the current period is determined according to the latest behavior data;
a first judgment unit for judging whether each user is a new user; wherein, the new user is the user which is touched by the system for the first time in the current period;
the second judgment unit is used for judging whether the latest user state of the user accords with the crowd screening rule corresponding to the crowd pack where the user is currently located or not when the first judgment unit judges that the user is not a new user; specifically, the latest user state label of the new user is matched with the crowd screening rule corresponding to each crowd packet, that is, whether the latest user state label of the new user accords with the crowd screening rule of each crowd packet is judged, if so, the corresponding crowd packet is obtained, and the new user is used as a new target user in the current period in the crowd packet;
the second updating unit is used for removing the user from the current crowd packet when the second judging unit judges that the latest user state of the user does not accord with the crowd screening rule corresponding to the current crowd packet of the user, matching the user with a new crowd packet according to the latest user state of the user, and updating the configuration parameters corresponding to the new crowd packet into new configuration parameters corresponding to the user; and when the first judging unit judges that the user is a new user, matching the corresponding crowd packet according to the latest user state label of the new user, and setting the configuration parameters corresponding to the crowd packet as the latest configuration parameters corresponding to the new user.
In the embodiment, each crowd packet is updated periodically, corresponding crowd packet parameters are updated for each newly added target user in the crowd packet, corresponding configuration parameters are matched according to the updated crowd packet parameters and are updated, corresponding customized display information is matched according to the updated configuration parameters and is fed back to the front-end updating front-end interactive page, so that customized display information is updated correspondingly according to different user states of the users, and dynamic personalized display is realized.
Based on the same inventive concept as the method for generating the front-end interaction page based on the user status in the foregoing embodiment, the present invention further provides a server, which includes a memory 502, a processor 501, and a computer program stored in the memory 502 and executable on the processor 501, wherein the processor 501 executes the computer program to implement the steps of the foregoing method. For convenience of explanation, only the parts related to the embodiments of the present specification are shown, and specific technical details are not disclosed, so that reference is made to the method parts of the embodiments of the present specification. The server may be a server device formed by various electronic devices, a PC computer, a network cloud server, or even a server function provided on any electronic device such as a mobile phone, a tablet computer, a PDA (Personal Digital Assistant), a POS (Point of Sales), a vehicle-mounted computer, or a desktop computer.
Referring to fig. 5, a block diagram of a server architecture associated with the solution provided in this embodiment, bus 500 may comprise any number of interconnected buses and bridges that link together various circuits including one or more processors represented by processor 501 and memory represented by memory 502. The bus 500 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface 503 provides an interface between the bus 500 and the receiver and/or transmitter 504, and the receiver and/or transmitter 504 may be a separate and independent receiver or transmitter or may be the same element, such as a transceiver, providing a means for communicating with various other apparatus over a transmission medium. The processor 501 is responsible for managing the bus 500 and general processing, and the memory 502 may be used for storing data used by the processor 501 in performing operations.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a computer-readable storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, or a network device, etc.) to execute the above method according to the embodiments of the present disclosure.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
The computer readable medium carries one or more programs which, when executed by a device, cause the computer readable medium to perform the functions of: responding to an interactive page generation request returned by the front end, and acquiring the current user state of the user; matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance according to the crowd pack where the user is currently located; matching customized interactive information associated with the configuration parameters according to the configuration parameters, and sending the matched customized interactive information to a front end to generate a front end interactive interface; the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter.
Those skilled in the art will appreciate that the modules described above may be distributed in the apparatus according to the description of the embodiments, or may be modified accordingly in one or more apparatuses unique from the embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a mobile terminal, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.
While preferred embodiments of the present specification have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all changes and modifications that fall within the scope of the specification.
Exemplary embodiments of the present disclosure are specifically illustrated and described above. It is to be understood that the present disclosure is not limited to the precise arrangements, instrumentalities, or instrumentalities described herein; on the contrary, the disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. In addition, the structures, the proportions, the sizes, and the like shown in the drawings of the present specification are only used for matching with the contents disclosed in the specification, so as to be understood and read by those skilled in the art, and are not used for limiting the limit conditions which the present disclosure can implement, so that the present disclosure has no technical essence, and any modification of the structures, the change of the proportion relation, or the adjustment of the sizes, should still fall within the scope which the technical contents disclosed in the present disclosure can cover without affecting the technical effects which the present disclosure can produce and the purposes which can be achieved. In addition, the terms "above", "first", "second" and "a" as used in the present specification are for the sake of clarity only, and are not intended to limit the scope of the present disclosure, and changes or modifications of the relative relationship may be made without substantial changes in the technical content.
Claims (10)
1. A method for generating a front-end interactive page based on user states is characterized by comprising the following steps:
responding to an interactive page generation request returned by the front end, and acquiring the current user state of the user;
matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance according to the crowd pack where the user is currently located;
matching customized interactive information associated with the configuration parameters according to the configuration parameters, and sending the matched customized interactive information to a front end to generate a front end interactive interface;
the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter.
2. The method according to claim 1, wherein the step of generating the configuration parameters in advance according to the crowd package in which the user is currently located specifically comprises:
determining the respective user state of each user according to the behavior data of each user returned by the front end at the first target time, and generating a corresponding user state label;
based on the user state label, grouping the users according to a preset crowd screening rule to obtain at least one crowd packet;
generating respective configuration parameters for each of the crowd packets.
3. The method of claim 1 or 2, further comprising:
periodically updating the target users in each crowd packet, and matching the newly added target users in the updated crowd packet to obtain corresponding new configuration parameters;
and matching the new customized interactive information associated with the new configuration parameters according to the new configuration parameters of the newly added target user, and sending the matched new customized interactive information to the front end to update the front end interactive interface.
4. The method of any one of claims 1 to 3, wherein the population screening rule is: and dividing the users with the same user state labels into a crowd pack.
5. The method according to any one of claims 1 to 4, wherein the configuration parameter is a crowd packet number obtained when numbering for each crowd packet.
6. The method according to any one of claims 1 to 5, wherein the target user population filtering rules are generated according to at least one configuration parameter of a package selected by an operator population.
7. The method according to any one of claims 1 to 6, wherein the step of updating the target users in each crowd-sourcing package and obtaining corresponding new configuration parameters for matching the new target users in the updated crowd-sourcing package comprises:
determining the latest user state of each user according to the latest behavior data of each user returned by the front end in the current period, and generating a corresponding latest user state label;
judging whether each user is a new user;
if the user is a new user, matching a corresponding crowd packet according to the latest user state label of the new user;
if not, judging whether the latest user state of the user accords with the crowd screening rule corresponding to the crowd packet where the user is currently located; if not, removing the user from the crowd bag where the user is currently located; and matching a new crowd packet according to the latest user state of the user, and updating the configuration parameters corresponding to the new crowd packet into the new configuration parameters corresponding to the target user.
8. An apparatus for generating a front-end interactive interface based on a user state, comprising:
the response module is used for responding to the interactive page generation request returned by the front end and acquiring the current user state of the user;
the first data processing module is used for matching corresponding configuration parameters according to the current user state of the user; the configuration parameters are generated in advance according to the crowd packet where the user is currently located;
the second data processing module is used for matching customized interactive information associated with the configuration parameters according to the configuration parameters and sending the matched customized interactive information to the front end to generate a front end interactive interface; the customized interaction information corresponds to a target user group defined according to a preset target user group screening rule, and the target user group screening rule comprises at least one configuration parameter.
9. A server comprising a processor and a memory, wherein the memory is configured to store a program for performing the method of any one of claims 1 to 7; the processor is configured to execute programs stored in the memory.
10. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 7.
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