CN111178859A - Full-media advertisement putting transaction system, method and equipment - Google Patents
Full-media advertisement putting transaction system, method and equipment Download PDFInfo
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Abstract
The invention discloses a full-media advertisement putting transaction system, a method and equipment, wherein the transaction method comprises the following steps of S1: acquiring a merchant parking request sent by a seller terminal, and establishing a data docking channel with the seller terminal; s2: receiving order demands and transaction demands sent by a buyer terminal, establishing a transaction relationship with a seller, generating an electronic delivery sheet and sending the electronic delivery sheet to a corresponding seller terminal; s3: informing a seller terminal to audit the electronic delivery bill after receiving the electronic delivery bill; s4: after the verification is passed, whether the buyer terminal pays the deposit fund to the third-party payment mechanism within the set time is detected, if yes, the deposit data is pushed to the seller terminal through the data butt-joint channel, the seller terminal is informed to start a deposit process according to the deposit data, and the third-party payment mechanism is informed to transfer the deposit fund to the seller terminal after the deposit process is finished; if not, the transaction process is terminated. The invention can ensure the fund security of the buyer and provide guarantee for the transaction process.
Description
Technical Field
The invention relates to the field of internet advertisement trading, in particular to a system, a method and equipment for full-media advertisement putting trading.
Background
With the advent of the mobile network era, the use and popularization of mobile internet advertisements make traditional advertisements face significant experience and challenges in many aspects such as revenue effect, putting operation, transaction mode and the like.
In order to meet the development trend of carrying out advertisement putting transaction on the internet, an advertisement platform of a comprehensive DSP is provided on the market at present, a buyer can be accommodated in the platform to search for a proper seller to carry out transaction, but a certain reserve payment needs to be stored in the platform in a pre-stored recharging mode in the platform, and the advertisement putting transaction can be carried out under the condition that the reserve payment is sufficient, so that the transaction platform has a plurality of hidden dangers, one of which is: the platform has no payment license plate, the identities of the buyer and the seller cannot be verified, and the platform cannot verify the merchant information of the seller, so that certain risks exist in the transaction; the second step is as follows: the buyer pays the funds into an unknown account number and needs to keep the reserved funds in a platform account for a long time, and if the platform is closed carelessly, the funds of the buyer cannot be recovered; and thirdly: the buyer and the seller do not meet each other in the platform, the transaction settlement is not based, and transaction disputes are easily caused.
Therefore, a new operation mode with safer transaction flow and more convenient execution is needed for the operation mode of traditional advertisement delivery to deal with the high-speed development of the future mobile internet.
Disclosure of Invention
In order to overcome the defects of the prior art, one of the objectives of the present invention is to provide a full media advertisement delivery transaction method, which performs identity authentication on a seller, ensures fund security of a buyer, provides guarantee for a transaction process, and promotes convenience and liveness of the transaction.
The invention also aims to provide a full-media advertisement putting transaction system.
It is a further object of the present invention to provide an electronic device.
One of the purposes of the invention is realized by adopting the following technical scheme:
a full media ad placement transaction system, comprising:
the receiving and sending module is used for receiving a merchant parking request sent by a seller terminal and auditing the merchant parking request; and the system is also used for receiving an order demand and a transaction demand sent by the buyer terminal, wherein the order demand comprises release data.
And the resource docking module is in signal communication with the transceiving module and is used for determining that a data docking channel is established between the merchant and the seller terminal after the merchant registration request is approved.
And the transaction management module is in signal communication with the transceiving module and is used for sending an electronic release order to the seller merchant according to the transaction requirement after the transaction requirement of the buyer is acquired, informing the seller to examine the electronic release order, and determining a transaction relationship with the seller after the electronic release order passes the examination.
The payment module is in signal communication with the transaction management module and is used for establishing a payment channel with the third-party payment mechanism after the transaction relationship between the seller and the buyer is determined, and informing the buyer to pay and deposit the released funds to the third-party payment mechanism within the set time according to the electronic release bill; and after receiving the payment instruction sent by the release control module, informing a third party payment mechanism to transfer funds to the seller.
And the releasing control module is in signal communication with the payment module and is used for transmitting releasing data to the seller terminal through the data butt-joint channel and informing the seller terminal to execute a releasing process according to the releasing data after receiving fund information which is fed back by the third-party payment mechanism and successfully paid by the buyer, and generating a payment instruction and transmitting the payment instruction to the payment module after the seller terminal feeds back the releasing process to be finished.
Further, after the resource docking module establishes a data docking channel with the seller terminal, user data of the seller merchant is obtained through the data docking channel, and the user data comprises page access amount of the seller merchant and terminal visitor access amount.
And the display pushing module is in signal communication with the transceiving module and the resource docking module and is used for acquiring and matching the order requirement of the buyer and the user data of the seller merchant and pushing the matched information of the seller merchant to the buyer terminal.
The communication module is used for establishing a communication channel with the seller merchant selected by the buyer according to the communication demand sent by the buyer terminal.
Further, the electronic delivery order comprises buyer identity information, buyer order requirements, seller identity information, seller merchant information, transaction content and transaction benefit distribution.
Furthermore, after the payment module establishes a payment channel with a third-party payment mechanism, the third-party payment mechanism opens a fund transparent channel to the buyer terminal and the seller terminal, and the seller and the buyer track the fund going direction through the fund transparent channel.
The second purpose of the invention is realized by adopting the following technical scheme:
a full media advertisement putting transaction method is applied to the full media advertisement putting transaction system, and comprises the following steps:
step S1: and acquiring a merchant parking request sent by a seller terminal, and establishing a data docking channel with the seller terminal according to the merchant parking request.
Step S2: receiving an order demand and a transaction demand sent by a buyer terminal, establishing a transaction relation with a seller according to the transaction demand, generating an electronic delivery sheet according to the order demand and sending the electronic delivery sheet to a corresponding seller terminal; wherein the order requirements include placement data.
Step S3: and informing the seller terminal to check the electronic delivery bill after receiving the electronic delivery bill, and executing the step S4 after the check is passed.
Step S4: detecting whether a buyer terminal pays and deposits the deposit funds to a third-party payment mechanism within a set time, if so, pushing the deposit data to a seller terminal through a data butt-joint channel, informing the seller terminal to start a deposit process according to the deposit data, and informing the third-party payment mechanism to transfer the deposit funds to the seller terminal after the deposit process is finished; if not, the transaction process is terminated.
Further, in the step S1, after the data docking channel is established with the seller terminal, the user data of the seller merchant is obtained, the user data of the seller merchant is paired with the order requirement of the buyer, and the information of the paired seller merchants is pushed to the buyer terminal.
Further, after the merchant parking request sent by the seller terminal is obtained in step S1, the seller identity information and the seller merchant information are verified, and if the verification is successful, a corresponding merchant electronic seal is generated for the seller terminal; and the merchant electronic seal is added into the electronic release bill after the seller verifies and confirms that the electronic release bill is correct.
The third purpose of the invention is realized by adopting the following technical scheme:
an electronic device comprises a processor, a memory and a computer program stored on the memory and capable of running on the processor, wherein the processor executes the computer program to realize the full-media advertisement delivery transaction method.
Compared with the prior art, the invention has the beneficial effects that:
(1) the seller merchant needs to be checked before entering the platform, so that the transaction safety can be ensured; meanwhile, the transaction content is confirmed by both parties in the form of an electronic release order, so that the basis in the transaction process is ensured, and the generation of transaction disputes is reduced; the buying and selling parties can carry out advertisement putting transaction in the platform, thereby simplifying the steps of advertisement putting and integrally promoting the convenience and the liveness of transaction.
(2) Secondly, the buyer pays the funds to the third-party payment mechanism, and the third-party payment mechanism transfers the funds to the seller after the seller releasing process is finished, so that the condition that the platform holds the reserved funds is avoided, the funds are transparent, and the transaction safety is improved.
Drawings
FIG. 1 is a block diagram of a full media advertisement placement transaction system according to the present invention.
FIG. 2 is a flow chart of the transaction method for full media advertisement delivery according to the present invention.
Detailed Description
The present invention will be further described with reference to the accompanying drawings and the detailed description, and it should be noted that any combination of the embodiments or technical features described below can be used to form a new embodiment without conflict.
Example one
A full-media advertisement putting transaction system is applied to a transaction platform, can ensure the security of transaction funds, and can directly carry out transaction by an advertisement buyer and a media seller on the premise of fund security, thereby promoting the convenience and the liveness of the transaction.
As shown in fig. 1, the advertisement placement transaction includes:
the receiving and sending module is used for receiving a merchant parking request sent by a seller terminal and auditing the merchant parking request; and is also used for receiving the order requirement and the transaction requirement sent by the buyer terminal.
If a media seller wants to perform a transaction in the platform system, the merchant needs to be parked in the platform system, the seller needs to enter information of the merchant, the type of a corresponding commodity, merchant corporate information, merchant operator information, merchant operation account numbers and the like into a receiving and sending module of the platform system, the receiving and sending module receives a merchant parking request of the seller and the related information and then verifies the authenticity of the merchant information, if the merchant information has behaviors of counterfeiting and the like, the verification is not passed, the seller cannot park in the platform system, and if the information is confirmed to be correct, the merchant can be parked.
In addition, the transceiver module may further receive information sent by the buyer terminal, for example, the buyer inputs an advertisement order requirement that needs to be placed into the platform system, where the order requirement includes information such as placement data, buyer identity information, and buyer payment account, and the placement data includes advertisement category, advertisement video/picture content, advertisement placement time period, advertisement placement area, advertisement placement duration, placement budget, user browsing expectation range, and the like. After the platform system receives the input data input by the buyer, the requirement of the input data is displayed in the platform system for the seller to search, so that the buyer and the seller can know the corresponding requirement conveniently. In addition, the transceiving module can also receive transaction requirements sent by the buyer terminal, wherein the transaction requirements comprise information of seller merchants, total transaction prices, transaction reserve payment, transaction benefit distribution amount, third-party payment mechanism types and the like which the buyer wants to cooperate with, clear basis is provided for subsequent transactions, and disputes are reduced.
And the resource docking module is in signal communication with the transceiving module and is used for determining that a data docking channel is established between the merchant and the seller terminal after the merchant registration request is approved.
After the merchant successfully resides, the resource docking module establishes a data docking channel with the seller terminal under the authorization of the merchant, and acquires user data of the merchant through the data docking channel, wherein the user data comprises the page access amount of the seller merchant and the terminal visitor access amount.
And the display pushing module is in signal communication with the transceiving module and the resource docking module and is used for calculating the budget user flow by using information such as the release budget and the user browsing expected range after acquiring the release data input by the buyer, matching the budget user flow with the user data of each seller merchant, finding out a plurality of matched seller merchant information and pushing the seller merchant information to the buyer terminal for the buyer to look up and select, so that the transaction success rate can be improved.
And the transaction management module is in signal communication with the transceiving module and is used for sending an electronic release order to the seller merchant according to the transaction requirement after the transaction requirement of the buyer is acquired, informing the seller to examine the electronic release order, and determining a transaction relationship with the seller after the electronic release order passes the examination.
The buyer selects one seller merchant from a plurality of seller merchants pushed by the platform system, or selects seller merchants except for pushing, an electronic release order is generated according to transaction requirements input by the buyer and is sent to the seller terminal, the electronic release order comprises buyer identity information, buyer order requirements, seller identity information, seller merchant information, transaction contents, transaction total price, transaction payment, transaction benefit distribution amount, third-party payment mechanism type and other information, the seller can know the buyer information after consulting the electronic release order, can verify the buyer information, the seller can confirm according to the transaction price of the buyer, transaction benefit distribution data and other information, if the seller does not agree with the above fund problem, the seller can return the electronic release order to the buyer terminal and communicate with the buyer through the communication module, after the buyer and the seller communicate uniformly, the buyer modifies the content of the electronic release order and sends the modified content to the seller for auditing, and the seller covers a merchant electronic seal in the electronic release order after confirming, so that the confirmation information is accurate, and the occurrence of subsequent disputes is reduced; if the communication between the two parties can not be unified, the seller and the buyer can both end the transaction, and the electronic release order is invalidated at the moment.
The communication module can establish a communication channel with a seller merchant selected by the buyer according to the communication demand sent by the buyer terminal, and the buyer and the seller can communicate through the communication channel to achieve a uniform transaction target. The communication module can mainly realize the functions of message notification and in-station communication, wherein the message notification function is mainly used for informing a buyer and a seller of transaction abnormality through communication modes such as email and mobile phone information which are pre-recorded by the buyer and the seller, and reminding the buyer and the seller of timely processing an order or reminding the resident merchant platform of having the latest function optimization. The station communication function can carry out rapid communication in the platform through the function, so that the buyer and the seller can carry out direct communication more conveniently and more easily, the communication cost is reduced, and the transaction success rate can be effectively improved.
In addition, the merchant electronic seal automatically generates a corresponding merchant electronic seal for the merchant when the merchant is successfully resident, and is used for confirming an electronic protocol or an electronic advertisement putting order appearing in the whole resident and transaction flow, so that the transaction safety is improved.
The transaction management module is also connected with a data monitoring module, and can invite a third-party data monitoring mechanism to enter the platform system to serve a seller and help the seller to provide a monitoring report which can be used as an order settlement fund standard improvement certificate.
The payment module is in signal communication with the transaction management module and is used for establishing a payment channel with the third-party payment mechanism after the transaction relationship between the seller and the buyer is determined, informing the buyer of paying enough release funds to the third-party payment mechanism within a set time according to the electronic release bill, feeding back the release funds to the platform system after the third-party payment mechanism receives the release funds, and informing the seller and the buyer of the fund in-place information and informing the seller of entering a release process by the platform system; in addition, the payment module can inform a third-party payment mechanism to transfer funds to the seller after receiving the payment instruction sent by the release control module. The third-party payment mechanism opens a fund transparent channel to the buyer terminal and the seller terminal, and the seller and the buyer track the fund heading through the fund transparent channel, so that the fund transaction transparency is improved.
The third party payment mechanism can be a bank or a third party payment mechanism with a payment license plate, when a transaction is initiated, the platform system does not directly contact funds, but opens a channel between the payment mechanism and the buyer and the seller, and the instructions of the buyer and the seller for processing the funds are faithfully fed back to the payment mechanism. When the transaction starts, the funds of the buyer reach a bank (such as a bank of a Chinese industrial company) for guaranteeing the deposit of the deposit account or a payment account of a central bank of a third-party payment license plate provider through a payment channel according to the price (the price is the sum of the seller and each service party) set by an intelligent price algorithm, the buyer and the seller can both see the funds during the execution process of an advertisement putting order, and a financial institution can openly manage the funds. And when the release project is finished, the fund is subjected to separate settlement processing by referring to the settlement fund standard and the condition agreed by the buyer and the seller in advance. If the opinions of the two parties are inconsistent and disputes occur, the fund is automatically frozen, and the final result is waited for and then processed; under the premise that banks and third-party license plate paying merchants guarantee fund payment, the fund of the supply chain can fill up the fund for the advertisement putting orders.
And the delivery control module is in signal communication with the payment module and is used for transmitting delivery data to the seller terminal through the data butt-joint channel and informing the seller terminal to execute a delivery process according to the delivery data after receiving fund information successfully paid by the buyer fed back by the third-party payment mechanism, the seller carries out advertisement delivery in a seller merchant according to the buyer requirement after receiving the delivery data, the seller terminal initiates a payment application after feeding back the delivery process after finishing the advertisement delivery process, generates a payment instruction and sends the payment instruction to the payment module, and the third-party payment mechanism transfers funds to a seller operation account after receiving the payment instruction and finishes the whole delivery transaction process.
The advertisement delivery transaction platform of the embodiment is only responsible for information flow, so that a transaction buyer and a seller can be matched into an unlimited number of common management fund orders according to transaction orders, and identity authentication is performed on a transaction party in a combined manner, so that the transaction security is improved; meanwhile, the transaction process is completed on line, and the advertisement buyer and the media seller directly conduct transaction, so that the convenience and the liveness of the transaction are promoted; in addition, the fund transaction process is transparent through the addition of the third-party payment mechanism, and safety guarantee is provided for the transaction.
Example two:
a full-media advertisement delivery transaction method applied to a full-media advertisement delivery transaction system in the first embodiment, as shown in fig. 2, includes the following steps:
step S1: acquiring a merchant parking request sent by a seller terminal, auditing the merchant parking request, and if the auditing is successful, generating a corresponding merchant electronic seal for the seller terminal; in addition, after the verification is passed, a data docking channel is established with the seller terminal according to the merchant parking request, and user data of the seller merchant is obtained.
The seller merchant verifies before parking, so that the transaction safety can be improved; in addition, data interfacing with a seller merchant is automatically carried out, transaction steps are saved, and information accuracy is ensured.
Step S2: the method comprises the steps of receiving order demands and transaction demands sent by a buyer terminal, matching user data of seller merchants with the order demands of the buyer, and pushing information of the paired seller merchants to the buyer terminal, so that the transaction success rate can be improved; establishing a transaction relation with a seller according to transaction requirements, generating an electronic delivery sheet according to order requirements, and sending the electronic delivery sheet to a corresponding seller terminal; wherein the demand order includes placement data.
Step S3: informing a seller terminal to check the electronic release order after receiving the electronic release order, wherein the seller can know buyer information after looking up the electronic release order, verify the buyer information, and confirm according to the transaction price, transaction benefit distribution data and other information of the buyer, if the seller does not agree with the fund problem, the seller can return the electronic release order to the buyer terminal and communicate with the buyer through a communication module, after the buyer and the seller communicate uniformly, the buyer modifies the content of the electronic release order and sends the electronic release order to the seller for checking, after the seller confirms, a merchant electronic seal is covered on the electronic release order, the confirmation information is accurate, and the occurrence of subsequent dispute is reduced; if the communication between the two parties can not be unified, the seller and the buyer can both end the transaction, and the electronic release order is invalidated at the moment.
Step S4: after the electronic release bill is checked and approved, detecting whether the buyer terminal pays release funds to the third-party payment mechanism within set time, if so, pushing release data to the seller terminal through a data butt-joint channel, informing the seller terminal to start a release process according to the release data, and informing the third-party payment mechanism to transfer the release funds to the seller terminal after the release process is finished; if not, the transaction process is terminated.
The method in this embodiment and the platform system in the foregoing embodiment are based on two aspects of the same inventive concept, and the functions of the platform system have been described in detail in the foregoing, so that those skilled in the art can clearly understand the implementation process of the method in this embodiment according to the foregoing description, and for the brevity of the description, detailed description is omitted here.
EXAMPLE III
An electronic device comprising a processor, a memory, and a computer program stored on the memory and executable on the processor, the processor implementing the full media advertisement placement transaction method of embodiment two when executing the computer program.
The invention is operational with numerous general purpose or special purpose computing system environments or configurations. For example: personal computers, server computers, hand-held or portable devices, tablet-type devices, multiprocessor systems, microprocessor-based systems, set top boxes, programmable consumer electronics, network PCs, minicomputers, mainframe computers, distributed computing environments that include any of the above systems or devices, and the like.
The apparatus in this embodiment and the method in the foregoing embodiment are based on two aspects of the same inventive concept, and the method implementation process has been described in detail in the foregoing, so that those skilled in the art can clearly understand the structure and implementation process of the system in this embodiment according to the foregoing description, and for the sake of brevity of the description, details are not repeated here.
The above embodiments are only preferred embodiments of the present invention, and the protection scope of the present invention is not limited thereby, and any insubstantial changes and substitutions made by those skilled in the art based on the present invention are within the protection scope of the present invention.
Claims (10)
1. A full media advertisement placement transaction system, comprising:
the receiving and sending module is used for receiving a merchant parking request sent by a seller terminal and auditing the merchant parking request; the system is also used for receiving order demands and transaction demands sent by a buyer terminal, wherein the order demands comprise release data;
the resource docking module is in signal communication with the transceiving module and is used for establishing a data docking channel with the seller terminal after the merchant registration request is approved;
the transaction management module is in signal communication with the transceiving module and is used for sending an electronic release order to a seller merchant according to the transaction requirement after the transaction requirement of the buyer is acquired, informing the seller to examine the electronic release order and determining a transaction relationship with the seller after the electronic release order passes the examination;
the payment module is in signal communication with the transaction management module and is used for establishing a payment channel with the third-party payment mechanism after the transaction relationship between the seller and the buyer is determined, and informing the buyer to pay and deposit the released funds to the third-party payment mechanism within the set time according to the electronic release bill; after receiving a payment instruction sent by the release control module, informing a third party payment mechanism to transfer funds to the seller;
and the releasing control module is in signal communication with the payment module and is used for transmitting releasing data to the seller terminal through the data butt-joint channel and informing the seller terminal to execute a releasing process according to the releasing data after receiving fund information which is fed back by the third-party payment mechanism and successfully paid by the buyer, and generating a payment instruction and transmitting the payment instruction to the payment module after the seller terminal feeds back the releasing process to be finished.
2. The full-media advertisement delivery transaction system according to claim 1, wherein after the resource docking module establishes the data docking channel with the seller terminal, user data of the seller merchant is obtained through the data docking channel, and the user data includes page access amount of the seller merchant and terminal visitor access amount.
3. The system of claim 1, further comprising a display pushing module in signal communication with the transceiver module and the resource docking module, for acquiring and matching the order requirement of the buyer and the user data of the seller merchant, and pushing the matched information of the seller merchant to the buyer terminal.
4. The system of claim 3, further comprising a communication module for establishing a communication channel with the seller merchant selected by the buyer according to the communication requirement sent by the buyer terminal.
5. The all-media advertisement placement transaction system according to claim 1, wherein the electronic placement sheet includes buyer identification information, buyer order requirements, seller identification information, seller merchant information, transaction content and transaction benefit distribution.
6. The system of claim 1, wherein after the payment module establishes a payment channel with the payment authority, the payment authority opens a fund transparent channel to the buyer terminal and the seller terminal, and the seller and the buyer track the fund going through the fund transparent channel.
7. A full media advertisement placement transaction method, comprising:
step S1: acquiring a merchant parking request sent by a seller terminal, and establishing a data docking channel with the seller terminal according to the merchant parking request;
step S2: receiving an order demand and a transaction demand sent by a buyer terminal, establishing a transaction relation with a seller according to the transaction demand, generating an electronic delivery sheet according to the order demand and sending the electronic delivery sheet to a corresponding seller terminal; wherein the order requirements include placement data;
step S3: informing the seller terminal to check the electronic delivery bill after receiving the electronic delivery bill, and executing the step S4 after the check is passed;
step S4: detecting whether a buyer terminal pays and deposits the deposit funds to a third-party payment mechanism within a set time, if so, pushing the deposit data to a seller terminal through a data butt-joint channel, informing the seller terminal to start a deposit process according to the deposit data, and informing the third-party payment mechanism to transfer the deposit funds to the seller terminal after the deposit process is finished; if not, the transaction process is terminated.
8. The full-media advertisement delivery transaction method according to claim 7, wherein in step S1, after establishing the data docking channel with the seller terminal, the user data of the seller merchant is obtained, the user data of the seller merchant is paired with the order requirement of the buyer, and information of the seller merchant paired with the seller merchant is pushed to the buyer terminal.
9. The full-media advertisement delivery transaction method according to claim 8, wherein after acquiring the merchant parking request sent by the seller terminal in step S1, the seller identity information and the seller merchant information are verified, and if the verification is successful, a corresponding merchant electronic seal is generated for the seller terminal; and the merchant electronic seal is added into the electronic release bill after the seller verifies and confirms that the electronic release bill is correct.
10. An electronic device, comprising a processor, a memory, and a computer program stored on the memory and operable on the processor, wherein the processor executes the computer program to implement the full media advertisement delivery transaction method according to any one of claims 7 to 9.
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| CN112488748A (en) * | 2020-11-18 | 2021-03-12 | 银联智惠信息服务（上海）有限公司 | Data identifier matching method and device, storage medium and computing equipment |
| CN112488748B (en) * | 2020-11-18 | 2024-01-05 | 银联智惠信息服务（上海）有限公司 | Data identification matching method and device, storage medium and computing equipment |
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