CN111161012A - Information pushing method and device and computer equipment - Google Patents
Information pushing method and device and computer equipment Download PDFInfo
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- CN111161012A CN111161012A CN201911236608.3A CN201911236608A CN111161012A CN 111161012 A CN111161012 A CN 111161012A CN 201911236608 A CN201911236608 A CN 201911236608A CN 111161012 A CN111161012 A CN 111161012A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The embodiment of the invention relates to the technical field of information recommendation, in particular to an information pushing method. In detail, the information confirmation form is generated by the first merchant terminal acquiring the request information sent by the user terminal and according to the request information, and the information confirmation form can be generated on the premise that the first merchant terminal and the user terminal have information interaction, so that the source and the safety of the information confirmation form can be ensured. The merchant label and the target merchant label are determined through an information confirmation form, and the target merchant label is obtained through matching with the user label. Therefore, the safety and the accuracy of the target merchant label can be ensured, so that the safety and the accuracy of merchant recommendation information pushed to the user terminal are ensured, the phenomenon that important information is lost after the user terminal receives the merchant recommendation information carrying viruses can be avoided, and the occupation of memory resources of the user terminal by frequent sending of the merchant recommendation information can be avoided.
Description
Technical Field
The invention relates to the technical field of information recommendation, in particular to an information pushing method and device and computer equipment.
Background
With the rapid development of electronic economy, users and merchants mostly make consumption and order payment through electronic terminals. The convenience of attaching to the data network, the merchant can push merchant information to the user. The merchant terminal can prepare and push card information according to the payment items of the user; seven coupons are received after each cash payment by the user, wherein three coupons are the coupon information issued by the current payment merchant, and the other four coupons have different logics including merchant labels, user labels, platform locking, time-oriented push and LBS-oriented push. However, the existing method for pushing merchant information to a user has the technical problems of poor safety and accuracy, which may cause the loss of important information after the user receives the pushed information carrying viruses, and may also occupy information transmission resources and memory resources of the user's electronic terminal due to frequent sending of recommended information.
Disclosure of Invention
In order to overcome at least the above-mentioned deficiencies in the prior art, an object of the present invention is to provide an information pushing method, apparatus and computer device.
The embodiment of the invention provides an information pushing method, which is applied to computer equipment and comprises the following steps:
the computer equipment acquires an information confirmation form from a first merchant terminal when the first merchant terminal acquires request information sent by a user terminal and generates the information confirmation form according to the request information;
the computer equipment acquires the user label of the user terminal and determines the merchant label of each second merchant terminal in the N second merchant terminals according to the information confirmation form; wherein, N is a positive integer, the mac address of the second merchant terminal and the mac address of the first merchant terminal are located in the same mac address cluster or the longitude and latitude information of the second merchant terminal and the longitude and latitude information of the first merchant terminal are located in a unified longitude and latitude interval;
the computer equipment matches the user label with each merchant label to obtain a matching result, and determines M target merchant labels from N merchant labels according to the matching result, wherein M is a positive integer less than or equal to N;
the computer equipment acquires merchant recommendation information of each target merchant label and pushes the merchant recommendation information to the user terminal.
In an alternative embodiment, the obtaining the information confirmation form from the first merchant terminal includes:
acquiring each thread node in an information transmission thread between the first business user terminal and the user terminal;
determining, for each thread node, confirmation information corresponding to an information transmission object in the thread node according to a first data reliability of each frame of data frame in the thread node and a second data reliability of each verification node in an information transmission environment parameter pre-stored for the information transmission thread;
and respectively superposing the confirmation information corresponding to the information transmission object in each thread node to the information transmission environment parameters so as to obtain the information confirmation form generated at the first business end.
In an alternative embodiment, the computer device obtaining the user tag of the user terminal comprises:
acquiring terminal equipment identification information, a terminal equipment MAC address and preset merchant configuration information of the user terminal;
determining a first configuration form in which the system language in the identification characters is matched with the MAC address of the terminal equipment and the number of the dynamic merchant configuration information in the identification characters is not less than the number of the preset merchant configuration information from the identification information of the terminal equipment, and determining the identification information stored in the matched first configuration form to obtain target identification information; the identification characters correspondingly stored in the first configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises identification information;
outputting the dynamic merchant configuration information corresponding to the identification information of the target identification information and the identification information matched with the identification information of the terminal equipment to obtain the dynamic merchant configuration information to be matched;
determining a second configuration form in which the system language and the dynamic merchant configuration information in the identification characters are matched with the terminal equipment MAC address and the dynamic merchant configuration information to be matched from the terminal equipment identification information, and determining a label feature vector stored in the matched second configuration form to obtain a label feature vector to be matched; the identification characters correspondingly stored in the second configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises tag feature vectors;
and determining the user label corresponding to the label feature vector to be matched according to the label feature vector to be matched.
In an alternative embodiment, the matching of the user tag with each merchant tag by the computer device to obtain a matching result includes:
pairing the user tag and each merchant tag;
acquiring N keywords selected from the user tags from the user terminal to serve as a first keyword set, and acquiring N keywords selected from each merchant tag from the user terminal to serve as a second keyword set; wherein N is a positive integer, and each keyword in the first keyword set corresponds to each keyword in the second keyword set one by one to form a keyword pairing relationship between the user tag and each merchant tag;
performing word vector similarity on the first keyword set and the second keyword set respectively to generate a word vector matrix;
judging whether the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than a set threshold value or not;
if the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than the set threshold, overlapping each merchant label of the word vector matrix of the second keyword set as a matching identifier to the corresponding word vector matrix of the first keyword set according to the keyword pairing relationship to generate the matching result; wherein the matching identification of the matching result is at least a part of the merchant label.
The embodiment of the invention also provides an information pushing device, which is applied to computer equipment, and the device comprises:
the computer equipment is used for acquiring an information confirmation form from a first merchant terminal when the first merchant terminal acquires request information sent by a user terminal and generates the information confirmation form according to the request information;
a determining module, configured to obtain, by the computer device, the user tag of the user terminal, and determine, according to the information confirmation form, a merchant tag of each of N second merchant terminals; wherein, N is a positive integer, the mac address of the second merchant terminal and the mac address of the first merchant terminal are located in the same mac address cluster or the longitude and latitude information of the second merchant terminal and the longitude and latitude information of the first merchant terminal are located in a unified longitude and latitude interval;
the matching module is used for matching the user tag with each merchant tag by the computer equipment to obtain a matching result, and determining M target merchant tags from N merchant tags according to the matching result, wherein M is a positive integer less than or equal to N;
and the pushing module is used for the computer equipment to obtain the merchant recommendation information of each target merchant label and push the merchant recommendation information to the user terminal.
In an alternative embodiment, the obtaining module is configured to:
acquiring each thread node in an information transmission thread between the first business user terminal and the user terminal;
determining, for each thread node, confirmation information corresponding to an information transmission object in the thread node according to a first data reliability of each frame of data frame in the thread node and a second data reliability of each verification node in an information transmission environment parameter pre-stored for the information transmission thread;
and respectively superposing the confirmation information corresponding to the information transmission object in each thread node to the information transmission environment parameters so as to obtain the information confirmation form generated at the first business end.
In an alternative embodiment, the determining module is configured to:
acquiring terminal equipment identification information, a terminal equipment MAC address and preset merchant configuration information of the user terminal;
determining a first configuration form in which the system language in the identification characters is matched with the MAC address of the terminal equipment and the number of the dynamic merchant configuration information in the identification characters is not less than the number of the preset merchant configuration information from the identification information of the terminal equipment, and determining the identification information stored in the matched first configuration form to obtain target identification information; the identification characters correspondingly stored in the first configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises identification information;
outputting the dynamic merchant configuration information corresponding to the identification information of the target identification information and the identification information matched with the identification information of the terminal equipment to obtain the dynamic merchant configuration information to be matched;
determining a second configuration form in which the system language and the dynamic merchant configuration information in the identification characters are matched with the terminal equipment MAC address and the dynamic merchant configuration information to be matched from the terminal equipment identification information, and determining a label feature vector stored in the matched second configuration form to obtain a label feature vector to be matched; the identification characters correspondingly stored in the second configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises tag feature vectors;
and determining the user label corresponding to the label feature vector to be matched according to the label feature vector to be matched.
In an alternative embodiment, the matching module is configured to:
pairing the user tag and each merchant tag;
acquiring N keywords selected from the user tags from the user terminal to serve as a first keyword set, and acquiring N keywords selected from each merchant tag from the user terminal to serve as a second keyword set; wherein N is a positive integer, and each keyword in the first keyword set corresponds to each keyword in the second keyword set one by one to form a keyword pairing relationship between the user tag and each merchant tag;
performing word vector similarity on the first keyword set and the second keyword set respectively to generate a word vector matrix;
judging whether the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than a set threshold value or not;
if the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than the set threshold, overlapping each merchant label of the word vector matrix of the second keyword set as a matching identifier to the corresponding word vector matrix of the first keyword set according to the keyword pairing relationship to generate the matching result; wherein the matching identification of the matching result is at least a part of the merchant label.
The embodiment of the invention also provides computer equipment, which comprises a processor, a memory and a bus, wherein the memory and the bus are connected with the processor; wherein, the processor and the memory complete mutual communication through the bus; the processor is used for calling the program instructions in the memory so as to execute the information pushing method.
The embodiment of the invention also provides a readable storage medium, wherein a program is stored on the readable storage medium, and the program realizes the information pushing method when being executed by a processor.
According to the information pushing method, the information pushing device and the computer equipment provided by the embodiment of the invention, the information confirmation form is generated by acquiring the request information sent by the user terminal at the first merchant terminal according to the request information, so that the information confirmation form can be generated on the premise that the information interaction exists between the first merchant terminal and the user terminal, and the source and the safety of the information confirmation form can be further ensured. The merchant label and the target merchant label are determined through the information confirmation form, and the target merchant label is obtained through matching with the user label, so that the safety and the accuracy of the target merchant label can be ensured, the safety and the accuracy of merchant recommendation information pushed to the user terminal can be ensured, the phenomenon that important information is lost after the user terminal receives merchant recommendation information carrying viruses can be avoided, and the occupation of memory resources of the user terminal due to the frequent sending of the merchant recommendation information can be avoided.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present invention.
Fig. 2 is a functional block diagram of an information pushing apparatus according to an embodiment of the present invention.
Fig. 3 is a block diagram of a computer device according to an embodiment of the present invention.
Icon:
200-an information push device; 201-an acquisition module; 202-a determination module; 203-a matching module; 204-a push module;
300-a computer device; 301-a processor; 302-a memory; 303-bus.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The embodiment of the invention provides an information pushing method, an information pushing device, computer equipment and a readable storage medium, which are used for solving the technical problems of poor safety and accuracy of the conventional method for pushing merchant information to a user.
In order to better understand the technical solutions of the present invention, the following detailed descriptions of the technical solutions of the present invention are provided with the accompanying drawings and the specific embodiments, and it should be understood that the specific features in the embodiments and the examples of the present invention are the detailed descriptions of the technical solutions of the present invention, and are not limitations of the technical solutions of the present invention, and the technical features in the embodiments and the examples of the present invention may be combined with each other without conflict.
Fig. 1 is a flowchart of an information pushing method provided in an embodiment of the present invention, applied to a computer device, where the method may include the following:
step S21, when the first merchant terminal obtains the request information sent by the user terminal and generates an information confirmation form according to the request information, the computer device obtains the information confirmation form from the first merchant terminal.
Step S22, the computer device obtains the user label of the user terminal, and determines the merchant label of each second merchant terminal in the N second merchant terminals according to the information confirmation form; and N is a positive integer, and the mac address of the second merchant terminal and the mac address of the first merchant terminal are located in the same mac address cluster or the longitude and latitude information of the second merchant terminal and the longitude and latitude information of the first merchant terminal are located in a unified longitude and latitude interval.
Step S23, the computer device matches the user tag with each merchant tag to obtain a matching result, and determines M target merchant tags from the N merchant tags according to the matching result, where M is a positive integer less than or equal to N.
Step S24, the computer device obtains merchant recommendation information of each target merchant tag, and pushes the merchant recommendation information to the user terminal.
In step S24, the merchant recommendation information may be coupon information of the merchant.
Based on steps S21-S24, the information confirmation form is generated by the first merchant terminal acquiring the request information sent by the user terminal and according to the request information, so that the information confirmation form can be generated on the premise that there is information interaction between the first merchant terminal and the user terminal, and the source and security of the information confirmation form can be ensured. The merchant label and the target merchant label are determined through the information confirmation form, and the target merchant label is obtained through matching with the user label, so that the safety and the accuracy of the target merchant label can be ensured, the safety and the accuracy of merchant recommendation information pushed to the user terminal can be ensured, the phenomenon that important information is lost after the user terminal receives merchant recommendation information carrying viruses can be avoided, and the occupation of memory resources of the user terminal due to the frequent sending of the merchant recommendation information can be avoided.
In a specific implementation, in order to ensure security of the computer device when obtaining the information confirmation form, and avoid interception or tampering of the information confirmation form during transmission between the first merchant terminal and the computer device, in step S21, the obtaining of the information confirmation form from the first merchant terminal may specifically include the following:
step S211, acquiring each thread node in the information transmission thread between the first subscriber terminal and the user terminal.
Step S212, aiming at each thread node, determining the confirmation information corresponding to the information transmission object in the thread node according to the first data credibility of each frame of data frame in the thread node and the second data credibility of each verification node in the information transmission environment parameters pre-stored aiming at the information transmission thread.
Step S213, respectively superimposing the confirmation information corresponding to the information transmission object in each thread node to the information transmission environment parameter, so as to obtain the information confirmation form generated at the first business end.
It is understood that through steps S211 to S213, the computer device is capable of determining acknowledgement information excluding an information transmission object (an acknowledgement form) according to each thread node in the information transmission thread between the first client and the user terminal, and then superimposing the acknowledgement information corresponding to the information transmission object in each thread node into the information transmission environment parameter, respectively. Since the information transmission environment parameters are stored in the computer device side, the security and reliability of the information transmission environment parameters can be ensured, and since the confirmation information is obtained according to the first data reliability and the second data reliability, the direct transmission of the information confirmation form between the computer device and the first merchant terminal can be avoided, and the tamper resistance of the confirmation information can be ensured.
Therefore, through the steps S211 to S213, the security of the computer device in acquiring the information confirmation form can be ensured, and the information confirmation form is prevented from being intercepted or tampered when being transmitted between the first merchant terminal and the computer device.
In specific implementation, in order to improve a matching result between the user tag and each merchant tag and further ensure accuracy of merchant recommendation information pushed by the computer device to the user terminal, in step S22, the obtaining, by the computer device, the user tag of the user terminal may specifically include the following:
step S221, acquiring the terminal device identification information, the terminal device MAC address, and the preset merchant configuration information of the user terminal.
Step S222, determining a first configuration form in which the system language in the identification characters is matched with the MAC address of the terminal equipment and the number of the dynamic merchant configuration information in the identification characters is not less than the number of the preset merchant configuration information from the identification information of the terminal equipment, and determining the identification information stored in the matched first configuration form to obtain target identification information; the identification characters correspondingly stored in the first configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises identification information.
Step S223, outputting the dynamic merchant configuration information corresponding to the identification information of the target identification information and the identification information matched with the identification information of the terminal device, to obtain the dynamic merchant configuration information to be matched.
Step S224, determining a second configuration form in which the system language and the dynamic merchant configuration information in the identification character are matched with the terminal equipment MAC address and the dynamic merchant configuration information to be matched from the terminal equipment identification information, and determining a tag feature vector stored in the matched second configuration form to obtain a tag feature vector to be matched; the identification characters correspondingly stored in the second configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises tag feature vectors.
Step S225, according to the label feature vector to be matched, determining a user label corresponding to the label feature vector to be matched.
It can be understood that, through steps S221 to S225, the to-be-matched tag feature vector can be determined based on the terminal device identification information of the user terminal, the terminal device MAC address, and the preset merchant configuration information, and the user tag of the user terminal can be determined according to the to-be-matched tag feature vector. Therefore, the user label of the user terminal can be accurately determined, the matching result of the user label and each merchant label is further improved, and the accuracy of merchant recommendation information pushed to the user terminal by the computer equipment is ensured.
In a specific implementation, noise exists between the user tag and the merchant tag, and in order to ensure accuracy and reliability of the matching result, the noise existing between the user tag and the merchant tag needs to be filtered or covered, and for this reason, in step S23, the computer device matches the user tag with each merchant tag to obtain a matching result, which may specifically include the following:
step S231, pairing the user tag and each merchant tag.
Step S232, acquiring N keywords selected from the user tags from the user terminal as a first keyword set, and acquiring N keywords selected from each merchant tag from the user terminal as a second keyword set; and N is a positive integer, and the keywords in the first keyword set correspond to the keywords in the second keyword set one by one to form a keyword pairing relationship between the user tag and each merchant tag.
Step S233, performing word vector similarity on the first keyword set and the second keyword set respectively to generate a word vector matrix.
Step S234, determining whether the mean of the difference between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is less than a set threshold.
Step S235, if the difference between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the mean of the difference between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set are smaller than the set threshold, superimposing each merchant label of the word vector matrix of the second keyword set as a matching identifier onto the corresponding word vector matrix of the first keyword set according to the keyword pairing relationship to generate the matching result; wherein the matching identification of the matching result is at least a part of the merchant label.
Based on steps S231-S235, word vector similarity can be performed on the first keyword set and the second keyword set, so as to filter noise existing between the user tag and the merchant tag, and further generate a matching result based on a word vector matrix of the first keyword set and a word vector matrix of the second keyword set. Thus, the accuracy and reliability of the matching result can be ensured.
In specific implementation, in order to improve the receiving rate of the merchant recommendation information pushed by the computer device by the user terminal, thereby avoiding transmission loss caused by the user terminal rejecting the merchant recommendation information, it is necessary to improve the instantaneity of the computer device for acquiring the merchant recommendation information of each target merchant tag, for this reason, in step S24, the computer device acquires the merchant recommendation information of each target merchant tag, which may specifically include the following contents:
step S241, detecting whether an information transmission protocol of a push directory having an available information push form exists in the second merchant terminal corresponding to each target merchant tag.
Step S242, if yes, determining one of the information transmission protocols of the push directory having the available information push form as a current working information transmission protocol, and determining other information transmission protocols except for the current working information transmission protocol in the second merchant terminal as non-working information transmission protocols.
Step S243, receiving the current location information sent by the user terminal.
Step S244, adding the received current location information into the push directory of the current work information transmission protocol, and determining whether the push directory in the current work information transmission protocol satisfies the addition suspension condition, and if the determination result is yes, continuing to perform the step of detecting whether the information transmission protocol of the push directory with the available information push form exists in the second merchant terminal of each target merchant tag until the addition of the received current location information is completed.
Step S245, obtaining merchant recommendation information of each target merchant tag according to the current work information transmission protocol and the user tag.
It can be understood that, through steps S241 to S245, the current location information of the user terminal can be taken into account, and rejection caused by mismatch between the obtained merchant recommendation information and the current location information of the user terminal is avoided. Therefore, the real-time performance of the computer equipment for acquiring the merchant recommendation information of each target merchant label is improved, the receiving rate of the merchant recommendation information pushed by the computer equipment by the user terminal is improved, and the transmission loss caused by refusing the merchant recommendation information by the user terminal is avoided.
On the basis of the above, the embodiment of the present invention provides an information pushing apparatus 200. Fig. 2 is a functional block diagram of an information pushing apparatus 200 according to an embodiment of the present invention, where the information pushing apparatus 200 includes:
the obtaining module 201 is configured to, when a first merchant terminal obtains request information sent by a user terminal and generates an information confirmation form according to the request information, obtain the information confirmation form from the first merchant terminal by the computer device.
A determining module 202, configured to obtain, by the computer device, a user tag of the user terminal, and determine, according to the information confirmation form, a merchant tag of each of N second merchant terminals; and N is a positive integer, and the mac address of the second merchant terminal and the mac address of the first merchant terminal are located in the same mac address cluster or the longitude and latitude information of the second merchant terminal and the longitude and latitude information of the first merchant terminal are located in a unified longitude and latitude interval.
The matching module 203 is configured to match the user tag with each merchant tag by the computer device to obtain a matching result, and determine M target merchant tags from the N merchant tags according to the matching result, where M is a positive integer less than or equal to N.
The pushing module 204 is configured to obtain, by the computer device, merchant recommendation information of each target merchant tag, and push the merchant recommendation information to the user terminal.
In an alternative embodiment, the obtaining module 201 is configured to:
acquiring each thread node in an information transmission thread between the first business user terminal and the user terminal;
determining, for each thread node, confirmation information corresponding to an information transmission object in the thread node according to a first data reliability of each frame of data frame in the thread node and a second data reliability of each verification node in an information transmission environment parameter pre-stored for the information transmission thread;
and respectively superposing the confirmation information corresponding to the information transmission object in each thread node to the information transmission environment parameters so as to obtain the information confirmation form generated at the first business end.
In an alternative embodiment, the determining module 202 is configured to:
acquiring terminal equipment identification information, a terminal equipment MAC address and preset merchant configuration information of the user terminal;
determining a first configuration form in which the system language in the identification characters is matched with the MAC address of the terminal equipment and the number of the dynamic merchant configuration information in the identification characters is not less than the number of the preset merchant configuration information from the identification information of the terminal equipment, and determining the identification information stored in the matched first configuration form to obtain target identification information; the identification characters correspondingly stored in the first configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises identification information;
outputting the dynamic merchant configuration information corresponding to the identification information of the target identification information and the identification information matched with the identification information of the terminal equipment to obtain the dynamic merchant configuration information to be matched;
determining a second configuration form in which the system language and the dynamic merchant configuration information in the identification characters are matched with the terminal equipment MAC address and the dynamic merchant configuration information to be matched from the terminal equipment identification information, and determining a label feature vector stored in the matched second configuration form to obtain a label feature vector to be matched; the identification characters correspondingly stored in the second configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises tag feature vectors;
and determining the user label corresponding to the label feature vector to be matched according to the label feature vector to be matched.
In an alternative embodiment, the matching module 203 is configured to:
pairing the user tag and each merchant tag;
acquiring N keywords selected from the user tags from the user terminal to serve as a first keyword set, and acquiring N keywords selected from each merchant tag from the user terminal to serve as a second keyword set; wherein N is a positive integer, and each keyword in the first keyword set corresponds to each keyword in the second keyword set one by one to form a keyword pairing relationship between the user tag and each merchant tag;
performing word vector similarity on the first keyword set and the second keyword set respectively to generate a word vector matrix;
judging whether the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than a set threshold value or not;
if the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than the set threshold, overlapping each merchant label of the word vector matrix of the second keyword set as a matching identifier to the corresponding word vector matrix of the first keyword set according to the keyword pairing relationship to generate the matching result; wherein the matching identification of the matching result is at least a part of the merchant label.
The computer device 300 comprises a processor and a memory, the acquiring module 201, the determining module 202, the matching module 203, the pushing module 204, and the like are all stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, and the safety and the accuracy of the merchant recommendation information pushed to the user terminal are ensured by adjusting the kernel parameters.
An embodiment of the present invention provides a readable storage medium, on which a program is stored, which, when executed by a processor, implements the information push method.
The embodiment of the invention provides a processor, wherein the processor is used for running a program, and the information pushing method executed when the program runs at least comprises the following steps:
the computer equipment acquires an information confirmation form from a first merchant terminal when the first merchant terminal acquires request information sent by a user terminal and generates the information confirmation form according to the request information;
the computer equipment acquires the user label of the user terminal and determines the merchant label of each second merchant terminal in the N second merchant terminals according to the information confirmation form; wherein, N is a positive integer, the mac address of the second merchant terminal and the mac address of the first merchant terminal are located in the same mac address cluster or the longitude and latitude information of the second merchant terminal and the longitude and latitude information of the first merchant terminal are located in a unified longitude and latitude interval;
the computer equipment matches the user label with each merchant label to obtain a matching result, and determines M target merchant labels from N merchant labels according to the matching result, wherein M is a positive integer less than or equal to N;
the computer equipment acquires merchant recommendation information of each target merchant label and pushes the merchant recommendation information to the user terminal.
In an alternative embodiment, the obtaining the information confirmation form from the first merchant terminal includes:
acquiring each thread node in an information transmission thread between the first business user terminal and the user terminal;
determining, for each thread node, confirmation information corresponding to an information transmission object in the thread node according to a first data reliability of each frame of data frame in the thread node and a second data reliability of each verification node in an information transmission environment parameter pre-stored for the information transmission thread;
and respectively superposing the confirmation information corresponding to the information transmission object in each thread node to the information transmission environment parameters so as to obtain the information confirmation form generated at the first business end.
In an alternative embodiment, the computer device obtaining the user tag of the user terminal comprises:
acquiring terminal equipment identification information, a terminal equipment MAC address and preset merchant configuration information of the user terminal;
determining a first configuration form in which the system language in the identification characters is matched with the MAC address of the terminal equipment and the number of the dynamic merchant configuration information in the identification characters is not less than the number of the preset merchant configuration information from the identification information of the terminal equipment, and determining the identification information stored in the matched first configuration form to obtain target identification information; the identification characters correspondingly stored in the first configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises identification information;
outputting the dynamic merchant configuration information corresponding to the identification information of the target identification information and the identification information matched with the identification information of the terminal equipment to obtain the dynamic merchant configuration information to be matched;
determining a second configuration form in which the system language and the dynamic merchant configuration information in the identification characters are matched with the terminal equipment MAC address and the dynamic merchant configuration information to be matched from the terminal equipment identification information, and determining a label feature vector stored in the matched second configuration form to obtain a label feature vector to be matched; the identification characters correspondingly stored in the second configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises tag feature vectors;
and determining the user label corresponding to the label feature vector to be matched according to the label feature vector to be matched.
In an alternative embodiment, the matching of the user tag with each merchant tag by the computer device to obtain a matching result includes:
pairing the user tag and each merchant tag;
acquiring N keywords selected from the user tags from the user terminal to serve as a first keyword set, and acquiring N keywords selected from each merchant tag from the user terminal to serve as a second keyword set; wherein N is a positive integer, and each keyword in the first keyword set corresponds to each keyword in the second keyword set one by one to form a keyword pairing relationship between the user tag and each merchant tag;
performing word vector similarity on the first keyword set and the second keyword set respectively to generate a word vector matrix;
judging whether the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than a set threshold value or not;
if the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than the set threshold, overlapping each merchant label of the word vector matrix of the second keyword set as a matching identifier to the corresponding word vector matrix of the first keyword set according to the keyword pairing relationship to generate the matching result; wherein the matching identification of the matching result is at least a part of the merchant label.
In the embodiment of the present invention, as shown in fig. 3, the computer device 300 includes at least one processor 301, and at least one memory 302, a bus, connected to the processor 301; wherein, the processor 301 and the memory 302 complete the communication with each other through the bus 303; the processor 301 is used for calling the program instructions in the memory 302 to execute the information pushing method described above. The computer device 300 herein may be a computer device, PC, PAD, cell phone, etc.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, computer apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing computer to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing computer, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computer device includes one or more processors (CPUs), memory, and a bus. The computer device may also include input/output interfaces, network interfaces, and the like.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip. The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape storage or other magnetic storage computer devices, or any other non-transmission medium which can be used to store information that can be accessed by the computer device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or computer apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or computer apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or computer device that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. An information pushing method applied to a computer device, the method comprising:
the computer equipment acquires an information confirmation form from a first merchant terminal when the first merchant terminal acquires request information sent by a user terminal and generates the information confirmation form according to the request information;
the computer equipment acquires the user label of the user terminal and determines the merchant label of each second merchant terminal in the N second merchant terminals according to the information confirmation form; wherein, N is a positive integer, the mac address of the second merchant terminal and the mac address of the first merchant terminal are located in the same mac address cluster or the longitude and latitude information of the second merchant terminal and the longitude and latitude information of the first merchant terminal are located in a unified longitude and latitude interval;
the computer equipment matches the user label with each merchant label to obtain a matching result, and determines M target merchant labels from N merchant labels according to the matching result, wherein M is a positive integer less than or equal to N;
the computer equipment acquires merchant recommendation information of each target merchant label and pushes the merchant recommendation information to the user terminal.
2. The method of claim 1, wherein the obtaining the information confirmation form from the first merchant terminal comprises:
acquiring each thread node in an information transmission thread between the first business user terminal and the user terminal;
determining, for each thread node, confirmation information corresponding to an information transmission object in the thread node according to a first data reliability of each frame of data frame in the thread node and a second data reliability of each verification node in an information transmission environment parameter pre-stored for the information transmission thread;
and respectively superposing the confirmation information corresponding to the information transmission object in each thread node to the information transmission environment parameters so as to obtain the information confirmation form generated at the first business end.
3. The method of claim 1 or 2, wherein the computer device obtaining the user tag of the user terminal comprises:
acquiring terminal equipment identification information, a terminal equipment MAC address and preset merchant configuration information of the user terminal;
determining a first configuration form in which the system language in the identification characters is matched with the MAC address of the terminal equipment and the number of the dynamic merchant configuration information in the identification characters is not less than the number of the preset merchant configuration information from the identification information of the terminal equipment, and determining the identification information stored in the matched first configuration form to obtain target identification information; the identification characters correspondingly stored in the first configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises identification information;
outputting the dynamic merchant configuration information corresponding to the identification information of the target identification information and the identification information matched with the identification information of the terminal equipment to obtain the dynamic merchant configuration information to be matched;
determining a second configuration form in which the system language and the dynamic merchant configuration information in the identification characters are matched with the terminal equipment MAC address and the dynamic merchant configuration information to be matched from the terminal equipment identification information, and determining a label feature vector stored in the matched second configuration form to obtain a label feature vector to be matched; the identification characters correspondingly stored in the second configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises tag feature vectors;
and determining the user label corresponding to the label feature vector to be matched according to the label feature vector to be matched.
4. The method of any of claims 1-3, wherein the computer device matching the user tag with each merchant tag results in a match, comprising:
pairing the user tag and each merchant tag;
acquiring N keywords selected from the user tags from the user terminal to serve as a first keyword set, and acquiring N keywords selected from each merchant tag from the user terminal to serve as a second keyword set; wherein N is a positive integer, and each keyword in the first keyword set corresponds to each keyword in the second keyword set one by one to form a keyword pairing relationship between the user tag and each merchant tag;
performing word vector similarity on the first keyword set and the second keyword set respectively to generate a word vector matrix;
judging whether the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than a set threshold value or not;
if the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than the set threshold, overlapping each merchant label of the word vector matrix of the second keyword set as a matching identifier to the corresponding word vector matrix of the first keyword set according to the keyword pairing relationship to generate the matching result; wherein the matching identification of the matching result is at least a part of the merchant label.
5. An information pushing apparatus applied to a computer device, the apparatus comprising:
the computer equipment is used for acquiring an information confirmation form from a first merchant terminal when the first merchant terminal acquires request information sent by a user terminal and generates the information confirmation form according to the request information;
a determining module, configured to obtain, by the computer device, the user tag of the user terminal, and determine, according to the information confirmation form, a merchant tag of each of N second merchant terminals; wherein, N is a positive integer, the mac address of the second merchant terminal and the mac address of the first merchant terminal are located in the same mac address cluster or the longitude and latitude information of the second merchant terminal and the longitude and latitude information of the first merchant terminal are located in a unified longitude and latitude interval;
the matching module is used for matching the user tag with each merchant tag by the computer equipment to obtain a matching result, and determining M target merchant tags from N merchant tags according to the matching result, wherein M is a positive integer less than or equal to N;
and the pushing module is used for the computer equipment to obtain the merchant recommendation information of each target merchant label and push the merchant recommendation information to the user terminal.
6. The apparatus of claim 5, wherein the obtaining module is configured to:
acquiring each thread node in an information transmission thread between the first business user terminal and the user terminal;
determining, for each thread node, confirmation information corresponding to an information transmission object in the thread node according to a first data reliability of each frame of data frame in the thread node and a second data reliability of each verification node in an information transmission environment parameter pre-stored for the information transmission thread;
and respectively superposing the confirmation information corresponding to the information transmission object in each thread node to the information transmission environment parameters so as to obtain the information confirmation form generated at the first business end.
7. The apparatus of claim 5 or 6, wherein the determining module is configured to:
acquiring terminal equipment identification information, a terminal equipment MAC address and preset merchant configuration information of the user terminal;
determining a first configuration form in which the system language in the identification characters is matched with the MAC address of the terminal equipment and the number of the dynamic merchant configuration information in the identification characters is not less than the number of the preset merchant configuration information from the identification information of the terminal equipment, and determining the identification information stored in the matched first configuration form to obtain target identification information; the identification characters correspondingly stored in the first configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises identification information;
outputting the dynamic merchant configuration information corresponding to the identification information of the target identification information and the identification information matched with the identification information of the terminal equipment to obtain the dynamic merchant configuration information to be matched;
determining a second configuration form in which the system language and the dynamic merchant configuration information in the identification characters are matched with the terminal equipment MAC address and the dynamic merchant configuration information to be matched from the terminal equipment identification information, and determining a label feature vector stored in the matched second configuration form to obtain a label feature vector to be matched; the identification characters correspondingly stored in the second configuration form comprise system languages and dynamic merchant configuration information, and the stored information comprises tag feature vectors;
and determining the user label corresponding to the label feature vector to be matched according to the label feature vector to be matched.
8. The apparatus of any one of claims 5-7, wherein the matching module is configured to:
pairing the user tag and each merchant tag;
acquiring N keywords selected from the user tags from the user terminal to serve as a first keyword set, and acquiring N keywords selected from each merchant tag from the user terminal to serve as a second keyword set; wherein N is a positive integer, and each keyword in the first keyword set corresponds to each keyword in the second keyword set one by one to form a keyword pairing relationship between the user tag and each merchant tag;
performing word vector similarity on the first keyword set and the second keyword set respectively to generate a word vector matrix;
judging whether the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than a set threshold value or not;
if the mean value of the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the word vector matrix of the first keyword set and the difference value between the matrix eigenvalue and the inverse matrix eigenvalue of the corresponding word vector matrix of the second keyword set is smaller than the set threshold, overlapping each merchant label of the word vector matrix of the second keyword set as a matching identifier to the corresponding word vector matrix of the first keyword set according to the keyword pairing relationship to generate the matching result; wherein the matching identification of the matching result is at least a part of the merchant label.
9. A computer device comprising a processor and a memory and bus connected to the processor; wherein, the processor and the memory complete mutual communication through the bus; the processor is used for calling the program instructions in the memory to execute the information pushing method of any one of the above claims 1-4.
10. A readable storage medium, characterized in that a program is stored thereon, which when executed by a processor implements the information push method of any of the above claims 1-4.
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