CN110992859B - Advertising board display method and device based on AR guide - Google Patents
Advertising board display method and device based on AR guide Download PDFInfo
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Abstract
The application provides a billboard display method and device based on AR guide, and relates to the technical field of AR information processing. The method comprises the following steps: initializing an AR scene according to the position of the terminal equipment; requesting and acquiring coordinates and digital information of advertisement information points in a preset visual range of a terminal; determining the direction of each AR advertisement information point relative to the terminal, and displaying in an AR space of a mobile phone screen; and when the terminal moves to the terminal screen and aims at the AR advertisement information point, responding to the AR advertisement information point. Digital multimedia advertisement and the place in the real life are binded to this application, after the place of detection user's intelligent mobile device end, with the advertisement information show in the AR space of augmented reality's mode in the visual range of predetermineeing, saved the expense of entity bill-board preparation installation, have the advantage of intelligence environmental protection simultaneously.
Description
Technical Field
The application belongs to the technical field of AR information processing, and particularly relates to a billboard display method and device based on AR guide.
Background
Augmented Reality (AR), also called Augmented Reality, is a relatively new technology content that promotes integration between real world information and virtual world information content, and implements analog simulation processing and superposition on the basis of computer and other scientific technologies for entity information that is difficult to experience in the space range of the real world originally, and effectively applies virtual information content in the real world, and can be perceived by human senses in the process, thereby realizing sensory experience beyond Reality. After the real environment and the virtual object are overlapped, the real environment and the virtual object can exist in the same picture and space at the same time.
With the maturity of the AR technology, the AR is increasingly applied to various industries, such as education, training, medical treatment, design, advertisement and the like, and in the advertisement industry, the existing AR technology is mainly applied to the aspect of advertisement shopping, and can help consumers to judge whether a certain commodity is suitable for themselves more intuitively during shopping so as to make more satisfactory choices. The user can easily and intuitively see the effect that different furniture is placed at home through the software, so that the user can conveniently select the furniture, and the software also has the functions of saving and adding the furniture to the shopping cart.
The billboard is an outdoor medium, which is a medium for issuing information of advertisements and is arranged in outdoor places such as roofs of major buildings, front doors of commercial districts, roadsides and the like, and is a propagation medium existing in public spaces. There are many kinds of advertisements in life, and the forms of presentation are also varied. However, most billboards are expensive to manufacture and have limited display modes. Therefore, an environment-friendly and intelligent outdoor advertisement display mode based on the AR technology is urgently needed.
Disclosure of Invention
In order to solve at least one of the technical problems, the application provides a billboard display method and device based on AR guide, digital multimedia advertisements are bound with places in real life, and a novel, environment-friendly, visual and intelligent advertisement display mode combining the places is formed.
In a first aspect of the present application, an AR guide-based billboard display method includes: initializing an AR scene according to the position of the terminal equipment; requesting and acquiring coordinates and digital information of advertisement information points in a preset visual range of a terminal; determining the direction of each AR advertisement information point relative to the terminal, and displaying in an AR space of a mobile phone screen; and when the terminal moves to the terminal screen and aims at the AR advertisement information point, responding to the AR advertisement information point.
Preferably, the initializing the AR scene according to the location of the terminal device includes: and setting the position of the terminal equipment when the AR is started as the center of the scene, and establishing an AR three-dimensional scene.
Preferably, the determining the position of each AR advertisement information point with respect to the terminal includes: acquiring the direction and longitude and latitude coordinates of the terminal through a gyroscope and a GPS; calculating the offset of the AR advertisement information point relative to the terminal; and displaying the AR advertisement information point at a corresponding position on a terminal screen according to the offset of the AR advertisement information point relative to the terminal by taking the terminal as an origin.
Preferably, responding to the AR advertisement information point includes: and loading a pre-prepared cover picture and a loading key corresponding to the digital information on the terminal.
This application second aspect, a bill-board display device based on AR guide includes: the initialization module is used for initializing the AR scene according to the position of the terminal equipment; the advertisement information acquisition module is used for requesting and acquiring coordinates and digital information of advertisement information points in a preset visual range of the terminal; the information point display module is used for determining the direction of each AR advertisement information point relative to the terminal and displaying the AR advertisement information points in the AR space of the mobile phone screen; and the information point response module is used for responding to the AR advertisement information point when the terminal moves to the terminal screen and aims at the AR advertisement information point.
Preferably, the initialization module includes: and the three-dimensional scene establishing unit is used for establishing an AR three-dimensional scene by setting the position of the terminal equipment when the AR is started as the center of the scene.
Preferably, the information point display module includes: the terminal positioning unit is used for acquiring the direction and longitude and latitude coordinates of the terminal through a gyroscope and a GPS; the information point positioning unit is used for calculating the offset of the AR advertisement information point relative to the terminal; and the display unit is used for displaying the AR advertisement information points at corresponding positions on a terminal screen according to the offset of the AR advertisement information points relative to the terminal by taking the terminal as an origin.
Preferably, the information point response module includes: and the data loading unit is used for loading the pre-prepared cover pictures and the loading keys corresponding to the digital information on the terminal.
In a third aspect of the present application, a terminal device includes a processor, a memory, and a computer program stored on the memory and executable on the processor, wherein the processor executes the computer program to implement the AR guide-based billboard display method as described in any one of the above.
In a fourth aspect of the present application, a readable storage medium stores a computer program which, when executed by a processor, is used to implement the AR guide-based billboard presentation method as described above.
The invention has the beneficial effects that: digital multimedia advertisement and the place in the real life are binded to this application, after the place of detection user's intelligent mobile device end, with the advertisement information show in the AR space of augmented reality's mode in the visual range of predetermineeing, saved the expense of entity bill-board preparation installation, have the advantage of intelligence environmental protection simultaneously.
Drawings
FIG. 1 is a flowchart of an AR guide-based billboard display method according to the present application.
Fig. 2 is a frame diagram of the AR guide-based billboard display method of the present application.
Fig. 3 is a schematic view of the billboard of the embodiment shown in fig. 1 of the present application.
Detailed Description
In order to make the implementation objects, technical solutions and advantages of the present application clearer, the technical solutions in the embodiments of the present application will be described in more detail below with reference to the accompanying drawings in the embodiments of the present application. In the drawings, the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The described embodiments are some, but not all embodiments of the present application. The embodiments described below with reference to the drawings are exemplary and intended to be used for explaining the present application, and should not be construed as limiting the present application. All other embodiments obtained by a person of ordinary skill in the art without any inventive work based on the embodiments in the present application are within the scope of protection of the present application. Embodiments of the present application will be described in detail below with reference to the drawings.
According to a first aspect of the present application, a billboard display method based on AR guide, as shown in fig. 1, mainly includes:
step S1, initializing an AR scene according to the position of the terminal equipment;
step S2, requesting and acquiring coordinates and digital information of advertisement information points in a preset visual range of the terminal;
s3, determining the orientation of each AR advertisement information point relative to the terminal, and displaying in the AR space of the mobile phone screen;
and step S4, when the terminal moves to the terminal screen and aims at the AR advertisement information point, responding to the AR advertisement information point.
The terminal mainly refers to app installed in the mobile phone, the digital information mainly refers to multimedia advertisement information such as characters, images or audio and video, and the response mainly refers to further operation given by the terminal to an AR advertisement information point after the terminal detects a corresponding signal.
In some optional embodiments, initializing the AR scene according to the location of the terminal device includes: and setting the position of the terminal equipment when the AR is started as the center of the scene, and establishing an AR three-dimensional scene.
After an application program (APP) at an intelligent mobile device (such as a mobile phone) end is started, a system automatically starts an image acquisition device (such as a mobile phone camera or other acquisition modes set in a background); at this time, the open source AR software package in the corresponding operating system of the smart mobile device (such as a mobile phone) end is automatically triggered to start AR scene initialization:
acquiring gyroscope data and GPS data of the mobile phone through the App, establishing an AR three-dimensional scene by pointing an x axis to the east, pointing a y axis to the opposite direction of gravity and pointing a z axis to the south according to the gyroscope data and the GPS data, and finishing initialization by setting the position of the equipment as a (0, 0, 0) point during starting.
After the initialization is completed, in step S2, the method further includes acquiring the direction and longitude and latitude coordinates of the terminal through a gyroscope and a GPS; calculating the offset of the AR advertisement information point relative to the terminal; and displaying the AR advertisement information point at a corresponding position on a terminal screen according to the offset of the AR advertisement information point relative to the terminal by taking the terminal as an origin.
For example, the terminal requests the server for a guide information point with a current device GPS coordinate as the center and a certain distance (the server can configure) near the center as the radius, calculates the offset of the x-axis and the z-axis according to the guide information point GPS coordinate returned by the server and the current device GPS coordinate, calculates the x-and z-coordinates of the guide information point according to the offset and the current device position in the scene, calculates the y-coordinate according to the height parameter of the guide information point returned by the server, and finally places the digital information (guide or advertisement content) bound to the guide point GPS coordinate at the calculated xyz-coordinate position.
In the application, the AR advertisement information point may also be other hotspots, such as a scenic spot, a shopping mall cate hotspot, and the like.
In some optional embodiments, responding to the AR advertisement information point comprises:
and loading a pre-prepared cover picture and a loading key corresponding to the digital information on the terminal.
It should be noted that, in this embodiment, the AR advertisement information point is only a virtual icon displayed on the terminal screen, and after the terminal screen faces the virtual icon, detailed content of the AR advertisement information point may be further displayed, for example, a pre-made cover picture is loaded, as shown in fig. 3, the cover picture may serve as a link and be associated with corresponding digital information, or a loading key corresponding to the digital information may be set near the cover picture, and in response to a key request of a user, detailed information bound to the billboard may be further loaded, where the detailed information may be, for example, one or more content pictures, one or more audio/video segments, one or more segments of text.
It is understood that the cover information and the detailed information of the advertisement are pre-manufactured in the server before step S1, and the coordinates are selected by an electronic map or manually input in the background of the server system, and are bound with the advertisement information of the coordinate point to serve as the AR advertisement information point. When the server adds the advertisement in the background, the server can also comprise information such as brightness, jump links and the like of AR advertisement information points besides advertisement names, cover pictures, detailed information and coordinates.
A second aspect of the present application provides an AR guide-based billboard display apparatus corresponding to the above method, as shown in fig. 2, including:
the initialization module is used for initializing the AR scene according to the position of the terminal equipment;
the advertisement information acquisition module is used for requesting and acquiring coordinates and digital information of advertisement information points in a preset visual range of the terminal;
the information point display module is used for determining the direction of each AR advertisement information point relative to the terminal and displaying the AR advertisement information points in the AR space of the mobile phone screen;
and the information point response module is used for responding to the AR advertisement information point when the terminal moves to the terminal screen and aims at the AR advertisement information point.
In some optional embodiments, the initialization module comprises:
and the three-dimensional scene establishing unit is used for establishing an AR three-dimensional scene by setting the position of the terminal equipment when the AR is started as the center of the scene.
In some optional embodiments, the information point display module includes:
the terminal positioning unit is used for acquiring the direction and longitude and latitude coordinates of the terminal through a gyroscope and a GPS;
the information point positioning unit is used for calculating the offset of the AR advertisement information point relative to the terminal;
and the display unit is used for displaying the AR advertisement information points at corresponding positions on a terminal screen according to the offset of the AR advertisement information points relative to the terminal by taking the terminal as an origin.
In some optional embodiments, the information point response module comprises:
and the data loading unit is used for loading the pre-prepared cover pictures and the loading keys corresponding to the digital information on the terminal.
In a third aspect of the present application, a terminal device includes a processor, a memory, and a computer program stored on the memory and executable on the processor, where the processor executes the computer program to implement an AR guide-based billboard display method.
In a fourth aspect of the present application, a readable storage medium stores a computer program, which when executed by a processor, is used for implementing the method for displaying a billboard based on an AR guide as described above. The computer-readable storage medium may be included in the apparatus described in the above embodiment; or may be present separately and not assembled into the device. The computer readable storage medium carries one or more programs which, when executed by the apparatus, process data in the manner described above.
A terminal device, such as a mobile device such as a mobile phone, which is suitable for implementing the embodiments of the present application, includes a Central Processing Unit (CPU) that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) or a program loaded from a storage section into a Random Access Memory (RAM). In the RAM, various programs and data necessary for the operation of the apparatus are also stored. The CPU, ROM, and RAM are connected to each other via a bus. An input/output (I/O) interface is also connected to the bus.
The following components are connected to the I/O interface: an input section including a touch screen, a key, a scan/camera, and the like; an output section including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section including a hard disk and the like; and a communication section including a network interface card such as a LAN card, a modem, or the like. The communication section performs communication processing via a network such as the internet.
In particular, according to embodiments of the present application, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication section, and/or installed from a removable medium. The computer program, when executed by a Central Processing Unit (CPU), performs the above-described functions defined in the method of the present application.
It should be noted that the computer storage media of the present application can be computer readable signal media or computer readable storage media or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules or units described in the embodiments of the present application may be implemented by software or hardware. The modules or units described may also be provided in a processor, the names of which in some cases do not constitute a limitation of the module or unit itself.
The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present application should be covered within the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (4)
1. An AR guide-based billboard display method is characterized by comprising the following steps:
initializing an AR scene according to the position of the terminal equipment, setting the position of the terminal equipment when the AR is started as the center of the scene, and establishing an AR three-dimensional scene by pointing an x axis to the east, pointing a y axis to the opposite direction of gravity and pointing a z axis to the south according to gyroscope and GPS data;
requesting and acquiring coordinates and digital information of advertisement information points in a preset visual range of a terminal;
determining the position of each AR advertisement information point relative to the terminal, and displaying in an AR space of a mobile phone screen, wherein the direction and longitude and latitude coordinates of the terminal are obtained through a gyroscope and a GPS; calculating the offset of an x axis and a z axis according to the GPS coordinate of the AR advertisement information point returned by the server and the current equipment GPS coordinate, calculating a y coordinate according to the height parameter of the AR advertisement information point returned by the server, finally placing the digital information bound with the GPS coordinate of the AR advertisement information point at the calculated xyz coordinate position, and displaying the AR advertisement information point at the position of the terminal screen;
and when the terminal moves to a position where the terminal screen is aligned with the AR advertisement information point, responding to the AR advertisement information point, wherein the AR advertisement information point is a virtual icon displayed on the terminal screen, and after the terminal screen faces the virtual icon, further displaying the detailed content of the terminal screen, including loading a pre-made cover picture and a loading key corresponding to digital information on the terminal.
2. The utility model provides a bill-board display device based on AR guide, its characterized in that includes:
the initialization module is used for initializing an AR scene according to the position of the terminal equipment, setting the position of the terminal equipment when the AR is started as the center of the scene, and establishing an AR three-dimensional scene by pointing the x axis to the east, pointing the y axis to the opposite direction of gravity and pointing the z axis to the south according to gyroscope and GPS data;
the advertisement information acquisition module is used for requesting and acquiring coordinates and digital information of advertisement information points in a preset visual range of the terminal;
the information point display module is used for determining the position of each AR advertisement information point relative to the terminal and displaying the information points in the AR space of the mobile phone screen, and comprises a gyroscope and a GPS (global positioning system) for acquiring the direction and longitude and latitude coordinates of the terminal; calculating the offset of an x axis and a z axis according to the GPS coordinate of the AR advertisement information point returned by the server and the current equipment GPS coordinate, calculating a y coordinate according to the height parameter of the AR advertisement information point returned by the server, finally placing the digital information bound with the GPS coordinate of the AR advertisement information point at the calculated xyz coordinate position, and displaying the AR advertisement information point at the position of the terminal screen;
and the information point response module is used for responding to the AR advertisement information point when the terminal moves to the terminal screen and aims at the AR advertisement information point, wherein the AR advertisement information point is a virtual icon displayed on the terminal screen, and after the terminal screen faces the virtual icon, the detailed content of the terminal screen is further displayed, and the terminal screen comprises a loading key for loading a prefabricated cover picture and corresponding digital information on the terminal.
3. A terminal device characterized by comprising a processor, a memory, and a computer program stored on the memory and executable on the processor, the processor executing the computer program for implementing the AR guide-based billboard presentation method as claimed in claim 1.
4. A readable storage medium storing a computer program, wherein the computer program is executed by a processor to implement the AR guide-based billboard presentation method of claim 1.
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