CN110928755A - User behavior data processing method and device - Google Patents

User behavior data processing method and device Download PDF

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Publication number
CN110928755A
CN110928755A CN201911148386.XA CN201911148386A CN110928755A CN 110928755 A CN110928755 A CN 110928755A CN 201911148386 A CN201911148386 A CN 201911148386A CN 110928755 A CN110928755 A CN 110928755A
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China
Prior art keywords
user behavior
behavior data
ordered
identification
terminal
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CN201911148386.XA
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Chinese (zh)
Inventor
康伟
钟华剑
张广斌
刘子成
张永亮
赵瑞学
张家登
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Bank of China Ltd
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Bank of China Ltd
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Priority to CN201911148386.XA priority Critical patent/CN110928755A/en
Publication of CN110928755A publication Critical patent/CN110928755A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00Error detection; Error correction; Monitoring
    • G06F11/30Monitoring
    • G06F11/34Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3438Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

According to the user behavior data processing method and device, when an access request of a user for accessing a terminal page or starting an APP is received, starting time of user behavior and a terminal unique identifier are obtained; secondly, collecting user behavior data of a user access terminal page, caching the user behavior data into a local database, and adding ordered identifications to each collected user behavior data, wherein the ordered identifications comprise: the terminal is unique in identification, starting time and sequential increasing running water serial numbers; and uploading the user behavior data added with the ordered identification to a server side. According to the method and the device, when the user behavior data are collected, the ordered identification is added to each piece of user behavior data, the user behavior data added with the ordered identification are uploaded to the server side, when data analysis is carried out, the user behaviors can be sequenced according to the user behavior data added with the ordered identification, the user access sequence is determined, high coupling between pages does not need to jump, and then the code maintenance cost is reduced.

Description

User behavior data processing method and device
Technical Field
The present application relates to the field of electronic information technologies, and in particular, to a method and an apparatus for processing user behavior data.
Background
In mobile e-commerce services, user behavior data often needs to be collected, and then the collected behavior data is analyzed according to needs, for example, a user experience map is constructed, whether design is reasonable is evaluated, conversion rate is calculated, and the like, so that user experience is improved, and user satisfaction is improved.
At present, user behavior data is mainly collected in a point burying manner, and the user behavior data includes operation behaviors of a user on a page of a mobile terminal or a WEB terminal, for example: page in and out, clicking, sliding, etc. However, when the user behavior data collected by the buried point is uploaded to the server, due to problems of packet processing, network delay, and the like, the user behavior data uploaded to the server is unordered, and if the sequence of user access needs to be known, the user behavior data needs to be sorted according to the operation sequence through the inter-page transfer parameters, for example: recording the sequence of page jumping by recording related parameters, and analyzing the page shunting condition according to the related parameters, thereby determining the user access sequence according to the user behavior data.
However, when the user behavior data is collected at the buried point, the user access sequence needs to be determined by recording the sequence of page jumps by recording the relevant parameters, so that the coupling degree of each page needs to be controlled when the page is created, which increases the coupling degree between the pages, and the highly coupled pages need higher maintenance cost when code maintenance is performed.
Disclosure of Invention
The application provides a user behavior data processing method and device, and aims to solve the problems that in the prior art, when the user access sequence is determined by recording the sequence of page jumps through recording related parameters, high coupling between pages is needed when the pages are created, and high maintenance cost is needed when code maintenance is carried out on the highly coupled pages.
In order to achieve the above object, the present application provides the following technical solutions:
a user behavior data processing method comprises the following steps:
when an access request of a user for accessing a terminal page or starting an APP is received, acquiring starting time of user behavior and a terminal unique identifier, wherein the terminal unique identifier is a terminal ID for sending the access request;
collecting user behavior data of a user accessing the terminal page, caching the user behavior data into a local database, and adding ordered identifiers to each collected user behavior data, wherein the ordered identifiers comprise: the terminal unique identification, the starting time and the sequential increasing running water serial number;
and uploading the user behavior data added with the ordered identification to a server side.
Preferably, the acquiring user behavior data of the user accessing the terminal page, caching the user behavior data into a local database, and adding an ordered identifier to each acquired user behavior data, specifically:
performing data embedding on the terminal page, wherein the user behavior data is recorded by the embedding point;
caching the user behavior data into a local database through a message intermediate control;
and adding the ordered identification to each collected user behavior data according to a preset rule to obtain the user behavior data added with the ordered identification.
Preferably, the uploading the user behavior data added with the ordered identifier to the server side specifically includes:
acquiring the user behavior data added with the ordered identification, wherein the user behavior data added with the ordered identification is the user behavior data to be uploaded to the server side;
uploading the user behavior data added with the ordered identification to the server side;
and sequencing the user behavior data added with the ordered identification uploaded to the server side according to the ordered identification to obtain the sequenced user behavior data.
Preferably, the user behavior data added with the ordered identifier uploaded to the server is sorted according to the ordered identifier to obtain sorted user behavior data, and the specific steps are as follows:
and sequencing the user behavior data which are uploaded to the server and added with the ordered identification and have the starting time consistent with the unique identification of the terminal according to the sequence numbers which are increased in the sequence to obtain the sequenced user behavior data.
A user behavior data processing apparatus comprising:
the system comprises a first processing unit, a second processing unit and a third processing unit, wherein the first processing unit is used for acquiring starting time of user behavior and a terminal unique identifier when receiving a user access terminal page request or starting an APP, and the terminal unique identifier is a terminal ID for sending the access request;
the second processing unit is configured to collect user behavior data of a user accessing the terminal page, cache the user behavior data in a local database, and add an ordered identifier to each collected user behavior data, where the ordered identifier includes: the terminal unique identification, the starting time and the sequential increasing running water serial number;
and the third processing unit is used for uploading the user behavior data added with the ordered identification to a server side.
Preferably, the second processing unit is specifically configured to:
performing data embedding on the terminal page, wherein the user behavior data is recorded by the embedding point;
caching the user behavior data into a local database through a message intermediate control;
and adding the ordered identification to each collected user behavior data according to a preset rule to obtain the user behavior data added with the ordered identification.
Preferably, the third processing unit is specifically configured to:
acquiring the user behavior data added with the ordered identification, wherein the user behavior data added with the ordered identification is the user behavior data to be uploaded to the server;
uploading the user behavior data added with the ordered identification to the server side;
and sequencing the user behavior data added with the ordered identification uploaded to the server side according to the ordered identification to obtain the sequenced user behavior data.
Preferably, the third processing unit is further specifically configured to:
and sequencing the user behavior data which are uploaded to the server and added with the ordered identification and have the starting time consistent with the unique identification of the terminal according to the sequence numbers which are increased in the order to obtain the sequenced user behavior data.
A storage medium comprising a stored program, wherein a device on which the storage medium is located is controlled to execute the user behavior data processing method as described above when the program runs.
An electronic device comprising at least one processor, and at least one memory, bus connected with the processor; the processor and the memory complete mutual communication through the bus; the processor is configured to call program instructions in the memory to perform the user behavior data processing method as described above.
According to the user behavior data processing method and device, when an access request of a user for accessing a terminal page or starting an APP is received, starting time of user behavior and a terminal unique identifier are obtained; secondly, collecting user behavior data of a user access terminal page, caching the user behavior data into a local database, and adding ordered identifications to each collected user behavior data, wherein the ordered identifications comprise: the terminal is unique in identification, starting time and sequential increasing running water serial numbers; and uploading the user behavior data added with the ordered identification to a server side. According to the method and the device, when the user behavior data are collected, the ordered identification is added to each piece of user behavior data, the user behavior data added with the ordered identification are uploaded to the server side, when data analysis is carried out, the user behaviors can be sequenced according to the user behavior data added with the ordered identification, the user access sequence is determined, high coupling between pages does not need to jump, and then the code maintenance cost is reduced.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic view of an application scenario provided in an embodiment of the present application;
fig. 2 is a flowchart of a user behavior data processing method according to an embodiment of the present application;
fig. 3 is a flowchart of a specific implementation method for acquiring user behavior data of a user accessing a terminal page and caching the user behavior data in a local database according to the embodiment of the present application;
fig. 4 is a flowchart of a specific implementation method for uploading user behavior data added with ordered identifiers to a server according to the embodiment of the present application;
fig. 5 is a schematic structural diagram of a user behavior data processing apparatus according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The application provides a user behavior data processing method and device, which are applied to a user behavior data analysis system shown in fig. 1, and the system comprises: the system comprises a user terminal 11, a data acquisition SDK12 and a server terminal 13, wherein the user terminal 11 accesses terminal pages of a mobile terminal and a WEB terminal, the data acquisition SDK12 sets embedded points on the pages of the mobile terminal and the WEB terminal, user behavior data such as page access, click and sliding of a user on the mobile terminal and the WEB terminal are acquired in a point embedding mode, and then the user behavior data are uploaded to the server terminal 13 to provide data for building a user experience map, evaluating whether design is reasonable, calculating conversion rate and improving user experience.
The application provides a user behavior data processing method and device, and aims to: the method and the device are used for solving the problems that in the prior art, when the user access sequence is determined by recording the sequence of page jumping through recording related parameters, high coupling among pages is needed when the pages are created, and high maintenance cost is needed when the highly coupled pages are maintained by codes.
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
As shown in fig. 2, the present application provides a user behavior data processing method flow, which specifically includes the following steps:
s201: when an access request of a user for accessing a terminal page or starting an APP (application) is received, starting time of user behavior and a terminal unique identifier are obtained, wherein the terminal unique identifier is a terminal ID for sending the access terminal page request.
As can be seen from fig. 1, a user sends an access request to a terminal page through a user terminal 11, and when receiving the access request from the user to the terminal page, the data acquisition SDK12 obtains the start time of the user behavior and a terminal unique identifier, where the terminal unique identifier is a terminal ID indicating that the access request is sent. The starting time is the starting time when the user sends the access request to the terminal page through the user terminal 11, and the terminal unique identifier is the terminal ID of the user terminal 11 corresponding to the access terminal page. Such as: when the access request sent by the user terminal A for accessing the specified terminal page is 13:10, the starting time is 13:10 at the moment, and the terminal unique identifier is A.
S202: and acquiring user behavior data of a user accessing the terminal page, caching the user behavior data into a local database, and adding an ordered identifier to each acquired user behavior data.
The ordered mark comprises: the terminal unique identification, the starting time and the sequential increasing running water serial number.
In this embodiment of the present application, as shown in fig. 3, the acquiring user behavior data of a user accessing the terminal page, caching the user behavior data in a local database, and adding an ordered identifier to each acquired user behavior data specifically includes the following steps:
s301: and performing data embedding on the terminal page, wherein the embedded point records the user behavior data.
It should be noted that, in this embodiment of the application, a data collection SDK12 sets a buried point on a page of a mobile terminal or a WEB terminal, and collects user behavior data in a buried point manner, where the user behavior data includes an operation behavior of a user on the page of the mobile terminal or the WEB terminal, that is: the user behavior data includes all click behaviors and browsing behaviors, such as: and the user can enter and exit, click, slide and the like on the pages of the mobile terminal and the WEB terminal.
It should be noted that the above-mentioned collecting of the user behavior data of the user accessing the terminal page may be performed in other manners, and may be implemented in various manners in the prior art, which is not described in detail herein.
S302: and caching the user behavior data into a local database through a message intermediate control.
The user behavior data collected by the point burying mode is firstly cached in the local database for preparation of subsequent uploading to the server side, and it should be noted that the implementation mode of caching the data in the local database can adopt a specific implementation mode in the prior art, and a specific cache implementation mode is not limited in detail here.
S303: and adding the ordered identification to each collected user behavior data according to a preset rule to obtain the user behavior data added with the ordered identification.
In the embodiment of the present application, each piece of user behavior data cached in the local database is preprocessed, that is, an ordered identifier is added to each piece of user behavior data, where the ordered identifier includes: according to the above example, the access request for accessing the specified terminal page sent by the user a is 13:10 when receiving the access request, the time is 13:10, the terminal unique identifier is a, and then each time the user a clicks, a serial number is recorded, if: if the first click is: 13:10/A/0000, then the following are sequentially: 13:10/A/0001, 13:10/A/0002, 13:10/A/0003 and … … 13:10/A/N, and the access is ended until the Nth click. And adding the ordered identification to the collected user behavior data of the terminal page accessed by the user to obtain the user behavior data added with the ordered identification.
S203: and uploading the user behavior data added with the ordered identification to a server side.
It should be noted that the user behavior data added with the ordered identifier may be first sorted in the local database, and then the sorted user behavior data is uploaded to the server. The user behavior data added with the ordered identification can also be uploaded to the server side firstly, and when data analysis is needed, the user behavior data added with the ordered identification uploaded to the server is sorted firstly, and then further data analysis is carried out.
In the embodiment of the present application, as shown in fig. 4, the uploading the user behavior data added with the ordered identifier to the server specifically includes the following steps:
s401: and acquiring the user behavior data added with the ordered identification, wherein the user behavior data added with the ordered identification is the user behavior data to be uploaded to the server side.
S402: and uploading the user behavior data added with the ordered identification to the server side.
S403: and sequencing the user behavior data added with the ordered identification uploaded to the server side according to the ordered identification to obtain the sequenced user behavior data.
Specifically, the user behavior data with the starting time consistent with the unique terminal identifier in the user behavior data added with the ordered identifier uploaded to the server is sorted according to the serial numbers added in the order, so as to obtain the sorted user behavior data.
According to the user behavior data processing method provided by the embodiment of the application, when an access request of a user for accessing a terminal page or starting an APP is received, starting time of user behavior and a terminal unique identifier are obtained; secondly, collecting user behavior data of a user access terminal page, caching the user behavior data into a local database, and adding ordered identifications to each collected user behavior data, wherein the ordered identifications comprise: the terminal is unique in identification, starting time and sequential increasing running water serial numbers; and uploading the user behavior data added with the ordered identification to a server side. According to the method and the device, when the user behavior data are collected, the ordered identification is added to each piece of user behavior data, the user behavior data added with the ordered identification are uploaded to the server side, when data analysis is carried out, the user behaviors can be sequenced according to the user behavior data added with the ordered identification, the user access sequence is determined, high coupling between pages does not need to jump, and then the code maintenance cost is reduced.
Referring to fig. 5, based on the user behavior data processing method disclosed in the foregoing embodiment, the present embodiment correspondingly discloses a user behavior data processing apparatus, which specifically includes: a first processing unit 501, a second processing unit 502 and a third processing unit 503, wherein:
the first processing unit 501 is configured to, when receiving a user access terminal page request or starting an APP, obtain start time of a user behavior and a terminal unique identifier, where the terminal unique identifier is a terminal ID indicating that the access terminal page request is sent.
A second processing unit 502, configured to collect user behavior data of a user accessing the terminal page, cache the user behavior data in a local database, and add an ordered identifier to each collected user behavior data, where the ordered identifier includes: the terminal unique identification, the starting time and the sequential increasing running water serial number.
The third processing unit 503 is configured to upload the user behavior data to which the ordered identifier is added to the server.
Preferably, the second processing unit 502 is specifically configured to:
performing data embedding on the terminal page, wherein the user behavior data is recorded by the embedding point;
caching the user behavior data into a local database through a message intermediate control;
and adding the ordered identification to each collected user behavior data according to a preset rule to obtain the user behavior data added with the ordered identification.
Preferably, the third processing unit 503 is specifically configured to:
acquiring the user behavior data added with the ordered identification, wherein the user behavior data added with the ordered identification is the user behavior data to be uploaded to the server side;
uploading the user behavior data added with the ordered identification to the server side;
and sequencing the user behavior data added with the ordered identification uploaded to the server side according to the ordered identification to obtain the sequenced user behavior data.
Preferably, the third processing unit 503 is further specifically configured to:
and sequencing the user behavior data which are uploaded to the server and added with the ordered identification and have the starting time consistent with the unique identification of the terminal according to the sequence numbers which are increased in the sequence to obtain the sequenced user behavior data.
The user behavior data processing device comprises a processor and a memory, wherein the first processing unit, the second processing unit, the third processing unit and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, the user access sequence is determined according to the user behavior data added with the ordered identification, high coupling among the jumping pages is not needed, and then the code maintenance cost is reduced.
An embodiment of the present invention provides a storage medium, on which a program is stored, and the program implements the user behavior data processing method when executed by a processor.
The embodiment of the invention provides a processor, which is used for running a program, wherein the user behavior data processing method is executed when the program runs.
An embodiment of the present invention provides an electronic device, as shown in fig. 6, the electronic device 60 includes at least one processor 601, at least one memory 602 connected to the processor, and a bus 603; the processor 601 and the memory 602 complete communication with each other through the bus 603; the processor 601 is used for calling the program instructions in the memory 602 to execute the user behavior data processing method described above.
The electronic device herein may be a server, a PC, a PAD, a mobile phone, etc.
The present application further provides a computer program product adapted to perform a program for initializing the following method steps when executed on a data processing device:
when an access request of a user for accessing a terminal page or starting an APP (application) is received, acquiring starting time of user behavior and a terminal unique identifier, wherein the terminal unique identifier is a terminal ID (identity) for sending the access terminal page request;
collecting user behavior data of a user accessing the terminal page, caching the user behavior data into a local database, and adding ordered identifiers to each collected user behavior data, wherein the ordered identifiers comprise: the terminal unique identification, the starting time and the sequential increasing running water serial number;
and uploading the user behavior data added with the ordered identification to a server side.
Preferably, the acquiring user behavior data of the user accessing the terminal page, caching the user behavior data into a local database, and adding an ordered identifier to each acquired user behavior data, specifically:
performing data embedding on the terminal page, wherein the user behavior data is recorded by the embedding point;
caching the user behavior data into a local database through a message intermediate control;
and adding the ordered identification to each collected user behavior data according to a preset rule to obtain the user behavior data added with the ordered identification.
Preferably, the uploading the user behavior data added with the ordered identifier to the server side specifically includes:
acquiring the user behavior data added with the ordered identification, wherein the user behavior data added with the ordered identification is the user behavior data to be uploaded to the server side;
uploading the user behavior data added with the ordered identification to the server side;
and sequencing the user behavior data added with the ordered identification uploaded to the server side according to the ordered identification to obtain the sequenced user behavior data.
Preferably, the user behavior data added with the ordered identifier uploaded to the server is sorted according to the ordered identifier to obtain sorted user behavior data, and the specific steps are as follows:
and sequencing the user behavior data which are uploaded to the server and added with the ordered identification and have the starting time consistent with the unique identification of the terminal according to the sequence numbers which are increased in the sequence to obtain the sequenced user behavior data.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a device includes one or more processors (CPUs), memory, and a bus. The device may also include input/output interfaces, network interfaces, and the like.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip. The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims (10)

1. A user behavior data processing method is characterized by comprising the following steps:
when an access request of a user for accessing a terminal page or starting an APP is received, acquiring starting time of user behavior and a terminal unique identifier, wherein the terminal unique identifier is a terminal ID for sending the access request;
collecting user behavior data of a user accessing the terminal page, caching the user behavior data into a local database, and adding ordered identifiers to each collected user behavior data, wherein the ordered identifiers comprise: the terminal unique identification, the starting time and the sequential increasing running water serial number;
and uploading the user behavior data added with the ordered identification to a server side.
2. The method according to claim 1, wherein the collecting user behavior data of the user accessing the terminal page, caching the user behavior data into a local database, and adding an ordered identifier to each collected user behavior data specifically comprises:
performing data embedding on the terminal page, wherein the user behavior data is recorded by the embedding point;
caching the user behavior data into a local database through a message intermediate control;
and adding the ordered identification to each collected user behavior data according to a preset rule to obtain the user behavior data added with the ordered identification.
3. The method according to claim 1, wherein the uploading the user behavior data added with the ordered identifier to a server side specifically comprises:
acquiring the user behavior data added with the ordered identification, wherein the user behavior data added with the ordered identification is the user behavior data to be uploaded to the server side;
uploading the user behavior data added with the ordered identification to the server side;
and sequencing the user behavior data added with the ordered identification uploaded to the server side according to the ordered identification to obtain the sequenced user behavior data.
4. The method according to claim 3, wherein the ordering the user behavior data added with the ordered identifier uploaded to the server according to the ordered identifier to obtain ordered user behavior data specifically comprises:
and sequencing the user behavior data which are uploaded to the server and added with the ordered identification and have the starting time consistent with the unique identification of the terminal according to the sequence numbers which are increased in the sequence to obtain the sequenced user behavior data.
5. A user behavior data processing apparatus, comprising:
the system comprises a first processing unit, a second processing unit and a third processing unit, wherein the first processing unit is used for acquiring starting time of user behavior and a terminal unique identifier when receiving a user access terminal page request or starting an APP, and the terminal unique identifier is a terminal ID for sending the access request;
the second processing unit is configured to collect user behavior data of a user accessing the terminal page, cache the user behavior data in a local database, and add an ordered identifier to each collected user behavior data, where the ordered identifier includes: the terminal unique identification, the starting time and the sequential increasing running water serial number;
and the third processing unit is used for uploading the user behavior data added with the ordered identification to a server side.
6. The apparatus according to claim 5, wherein the second processing unit is specifically configured to:
performing data embedding on the terminal page, wherein the user behavior data is recorded by the embedding point;
caching the user behavior data into a local database through a message intermediate control;
and adding the ordered identification to each collected user behavior data according to a preset rule to obtain the user behavior data added with the ordered identification.
7. The apparatus according to claim 5, wherein the third processing unit is specifically configured to:
acquiring the user behavior data added with the ordered identification, wherein the user behavior data added with the ordered identification is the user behavior data to be uploaded to the server;
uploading the user behavior data added with the ordered identification to the server side;
and sequencing the user behavior data added with the ordered identification uploaded to the server side according to the ordered identification to obtain the sequenced user behavior data.
8. The apparatus according to claim 7, wherein the third processing unit is further configured to:
and sequencing the user behavior data which are uploaded to the server and added with the ordered identification and have the starting time consistent with the unique identification of the terminal according to the sequence numbers which are increased in the order to obtain the sequenced user behavior data.
9. A storage medium characterized by comprising a stored program, wherein a device on which the storage medium is located is controlled to execute the user behavior data processing method according to any one of claims 1 to 4 when the program is executed.
10. An electronic device comprising at least one processor, and at least one memory, bus connected to the processor; the processor and the memory complete mutual communication through the bus; the processor is configured to invoke program instructions in the memory to perform the user behavior data processing method of any of claims 1 to 4.
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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113037756A (en) * 2021-03-10 2021-06-25 深圳力维智联技术有限公司 Method, device and equipment for generating unique data identifier and readable storage medium
CN114860557A (en) * 2022-04-08 2022-08-05 广东联想懂的通信有限公司 User behavior information generation method, device, equipment and readable storage medium

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