CN110889057A - Business data visualization method and business object visualization device - Google Patents
Business data visualization method and business object visualization device Download PDFInfo
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- CN110889057A CN110889057A CN201810935431.5A CN201810935431A CN110889057A CN 110889057 A CN110889057 A CN 110889057A CN 201810935431 A CN201810935431 A CN 201810935431A CN 110889057 A CN110889057 A CN 110889057A
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Abstract
The application discloses a business data visualization method and a business object visualization device. The business data visualization method comprises the following steps: intercepting a plurality of page screenshots from a target page; splicing the multiple page screenshots to obtain a spliced graph, wherein the spliced graph comprises multiple display objects; respectively acquiring service data corresponding to a plurality of display objects; and confirming the display position information of the corresponding service data according to the display position information of the display object. The embodiment of the invention provides a business data visualization method, which visualizes the page visual effect and the business data in the same image through the scheme, and solves the problems that the information such as the page structure, the atmosphere and the content of a product is separated from the business data in the prior art, and no automatic identification and retention scheme exists.
Description
Technical Field
The present application relates to the field of information processing, and in particular, to a business data visualization method and a business object visualization apparatus.
Background
With the coming of new retail, the combination of people, goods and places is more and more compact. The business matrix shaped on the line of the product not only needs to meet strategic layout macroscopically, but also needs to change along with the changes of various factors such as trend, crowd preference and time characteristics in user experience. At the same time, this varying strategy often requires a comparison that relies on the analysis and statistics of the datamation. Although the current real-time computing technology can synchronize the current performance of the service in a relatively timely manner, the real-time effect of the product page and the service data are still separated at present.
In the prior art, the problem of acquiring service data is solved by using data embedding points.
The application program has the surface layer of UI layer, the lower layer of terminal layer and server layer, and the bottom layer of data list and log. The scene of occurrence of the data buried points is in the surface layer-UI layer, and the role of the scene is to monitor the behavior generated by the user in the UI layer. I.e. the user's manipulation of the interface. The essence is to monitor the behavior of page loading, although at this point the user does not act on the UI, but is a result triggered by the last click action. Besides the number and times of visits, the length of time that a user stays on a certain page can be monitored, and partial products expect that the longer the user stays on a certain page, the better. The products for which residence time is sought are typically information flow products. This means that the user is continuously reading, and the longer the stay, the more attractive the content is to the user, so that continuous reading behavior can be generated.
Disclosure of Invention
In order to solve the problems in the prior art and facilitate product operation, product content is adjusted based on service data at present, an embodiment of the present invention provides a service data visualization method to solve the problems in the prior art that information such as a product page structure, atmosphere, and content is separated from service data, and no automatic identification and retention scheme is provided.
In order to solve the above problem, an embodiment of the present application discloses a business data visualization method, including the following steps:
intercepting a plurality of page screenshots from a target page;
splicing the multiple page screenshots to obtain a spliced graph, wherein the spliced graph comprises multiple display objects;
respectively acquiring service data corresponding to a plurality of display objects;
and confirming the display position information of the corresponding service data according to the display position information of the display object.
In order to solve the above problem, an embodiment of the present application further discloses an electronic device, including:
a memory for storing a computer readable program;
a processor, when the processor reads the computer readable program in the memory, the electronic device performs the following operations:
intercepting a plurality of page screenshots from a target page;
splicing the multiple page screenshots to obtain a spliced graph, wherein the spliced graph comprises multiple display objects;
respectively acquiring service data corresponding to a plurality of display objects;
and confirming the display position information of the corresponding service data according to the display position information of the display object.
In order to solve the above problem, an embodiment of the present application discloses a business data visualization apparatus, including:
the screenshot module is used for intercepting a plurality of page screenshots from a target page;
the splicing module is used for splicing the plurality of page screenshots to obtain a spliced graph, and the spliced graph comprises a plurality of display objects;
the acquisition module is used for respectively acquiring the service data corresponding to the plurality of display objects;
and the display module is used for confirming the display position information of the corresponding service data according to the display position information of the display object.
Sending the display position information of the display object and the display position information of the corresponding service data to a mobile terminal for the mobile terminal to display
In order to solve the above problem, an embodiment of the present application discloses a business data visualization method, which is used for a mobile terminal, and the method includes:
sending a target website;
receiving a splicing map returned by a server, wherein the splicing map comprises a plurality of display objects and service data associated with each display object;
wherein the mosaic is formed by mosaic of multiple page screenshots of the target page.
In order to solve the above problem, an embodiment of the present application discloses a service data visualization apparatus, which is used for a mobile terminal, and is characterized in that the apparatus and method include:
the sending module is used for sending the target website;
the receiving module is used for receiving a splicing map returned by the server, wherein the splicing map comprises a plurality of display objects and service data associated with each display object;
wherein the mosaic is formed by mosaic of multiple page screenshots of the target page.
An embodiment of the present application further discloses a computing processing apparatus, including:
one or more processors; and
one or more machine-readable media having instructions stored thereon, which when executed by the one or more processors, cause the computing processing device to perform the above-described methods.
One or more machine-readable media having instructions stored thereon, which when executed by one or more processors, cause a computing processing device to perform the above-described methods are also disclosed.
The embodiment of the invention provides a business data visualization method, which visualizes the page visual effect and the business data in the same image through the scheme, and solves the problems that the information such as the page structure, the atmosphere and the content of a product is separated from the business data in the prior art, and no automatic identification and retention scheme exists.
Because the contents directly related to the user, such as the product page structure, the product page information flow sequencing, the product page atmosphere, the visual effect adjustment and the like, are often in a line of quick adjustment and iteration of the service, the method provided by the invention can facilitate the quick adjustment and iteration of the service, and improves the service decision and the replication efficiency.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.
Fig. 1 is a system architecture diagram according to an embodiment of the invention.
Fig. 2 is a flowchart of a business data visualization method according to a first embodiment of the present application.
Fig. 3 is a schematic diagram illustrating an embodiment of obtaining a plurality of mobile terminal page screenshots.
Fig. 4 is a schematic diagram illustrating a cut-out of the screenshot in fig. 3.
Fig. 5 is a schematic diagram illustrating the spliced screenshot in fig. 4.
Fig. 6 is a schematic diagram illustrating marking of service data in a presentation object.
Fig. 7 is a flowchart of a business data visualization method according to a second embodiment of the present application.
Fig. 8 is a schematic diagram illustrating a business data visualization method performed at multiple time points according to an embodiment of the present application.
Fig. 9 is a block diagram of a business data visualization apparatus according to a third embodiment of the present application.
Fig. 10 is a block diagram of a business data visualization apparatus according to a third embodiment of the present application.
Fig. 11 schematically shows a block diagram of a computing processing means for performing the method according to the invention.
Fig. 12 schematically shows a storage unit for holding or carrying program code implementing the method according to the invention.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.
One of the core ideas of the invention is to provide an innovative combination scheme of product page information and service information, so that the page panoramic visual information and the content of service data at any moment are output more intuitively for a service party and product operation, and a more intuitive visual effect is provided for scenes with contrast benefits such as modules of a page matrix, before and after dynamic change and the like.
The invention is illustrated below by means of a number of examples.
First embodiment
The first embodiment of the invention provides a business data visualization method. Fig. 2 is a flowchart illustrating steps of a business data visualization method according to a first embodiment of the present invention. As shown in fig. 2, the business data visualization method according to the embodiment of the present invention includes the following steps:
s101, intercepting a plurality of page screenshots from a target page;
as shown in fig. 1, a typical usage scenario includes a data collection server 10, an execution server 20, and a mobile terminal 30. The mobile terminal 30 may be a mobile phone, a tablet computer, a personal digital assistant, etc., on which a user interface of an application program (App) may be displayed.
The program for collecting the traffic data is typically provided in the user interface of the App of the mobile terminal 30, a process known in the industry as "burial point". The buried point program is used for monitoring the behavior generated by the user at the UI layer, such as page visit volume (pv), independent visitor visit volume (uv), dwell time and the like.
The service data collected through the buried point is transmitted to the data collection server 10 through the mobile terminal 30. When the execution server 20 needs to acquire the business data, the acquisition may be performed from the data collection service 10.
In this step, an execution subject, for example, the execution server 20 mentioned above, may first obtain a target website input by a user or captured and received from another interface, and after receiving this target website, the execution server 20 logs in the target website to obtain a website page corresponding to the target website.
Fig. 3 is a schematic diagram illustrating a screenshot of a website page automatically intercepted by an execution subject according to an embodiment of the present invention. The website page may be applied to a mobile terminal. For a mobile terminal, under the condition of normal use, most website pages need to be pulled down for multiple times to be completely displayed, namely, the length of the whole page is greater than that of a display screen for single display, and a complete page picture can be obtained only by multiple screen shots along the browsing direction of a user. In addition, for some horizontal screen display situations, the horizontal length of the website content to be displayed is larger than the width of the display screen, and the complete page content can be obtained only by performing multiple horizontal screenshots along the browsing direction of the user.
In this step, the execution body may make a screenshot of the page content. The number of the intercepted pages may be preset, may be calculated immediately, or may be determined according to the length of the page on the display, and is not described herein again. The above-described vertical and horizontal directions are not particularly limited to the browsing directions of the user.
After step S101 is performed, the following step S102 may be performed:
s102, splicing the multiple page screenshots to obtain a spliced graph, wherein the spliced graph comprises multiple display objects;
after obtaining the plurality of page shots, the image may be initialized, for example, in an alternative embodiment, as shown in fig. 4, for the plurality of page shots that are taken, the page shots include the content of the picture header area a1 and the information presentation area. The information display area comprises a plurality of display objects A2-A9 for displaying information.
The presentation objects A2-A9 may be in various forms such as pictures, text, etc. for displaying content to a viewer. The present invention is not particularly limited to the form thereof.
The picture header area a1, which is the header of the page, remains stationary each time the user slides down to view the page, so this portion can be captured for each screenshot. The part is used as a common part of the screenshot, business data does not need to be collected, and the part does not need to be reserved in each screenshot so as not to influence splicing, so that for each screenshot of the page, the common part at the head/tail of each screenshot can be cut off in a mode of calculating the edge length and the like in the subsequent processing step, namely, the duplicate removal processing between the pictures is carried out, and the contents which do not need to be spliced are deleted.
After the initialization processing is performed on the pictures, as shown in fig. 5, all the screenshots after the initialization processing can be spliced into a spliced graph through an image splicing and fusion algorithm of OpenCv, which is an open source, where the spliced graph is, for example, a longitudinal or transverse panorama corresponding to the web page, and all the display objects corresponding to the web page can be reserved. The screenshot is spliced by using the existing OpenCv technology, which belongs to the prior art and is not described herein again.
After step S102 is performed, the following step S103 may be performed:
s103, respectively acquiring service data corresponding to the plurality of display objects;
the aforementioned data server 10 includes, for example, a real-time data stream computing platform and a data storage center. The real-time data flow computing platform may periodically collect the information of the embedded points fed back by the embedded point program of the user interfaces of the plurality of mobile terminals 30, acquire the service data for the aforementioned display objects, store the service data in the data storage center, and periodically send the service data to an interface application program for providing data to other programs, such as a data billboard.
Specifically, the embedded point programs include the corresponding relationship between the point and the display object. For example, for a specific display object a1, the data sent by the buried program like the data server 10 includes the business data of the display object a1, and also includes the corresponding relationship between the program and the display object, such as the id, link or position information of the display object. After the data server 10 obtains the information sent by the embedded point program, the information may be analyzed, so that the point positions in the embedded point of the page, which may be used for positioning the display objects, can be automatically analyzed and calculated, and the service data for the display object a1 is obtained.
After obtaining the service data of the display object, the method may further include the following steps:
and S104, confirming the display position information of the corresponding service data according to the display position information of the display object.
In this step, the service data corresponding to each display object of the mosaic can be displayed at the corresponding position of the display object. For example, after the service data and the corresponding display object are obtained, the display position information of the service object may be confirmed according to the display position information of the display object in the spliced graph formed after splicing, and the corresponding service data is rendered to the position corresponding to the display object.
The display position information may be a position where the display object is displayed in the mobile terminal. The display position information is used for corresponding the positions of the display object and the corresponding business data, so that the display object and the business data can be correspondingly displayed together.
In an embodiment, according to the setting of the corresponding display position information, the service data may be located at various positions of the upper left corner, the upper right corner, the lower left corner, the lower right corner, the middle part, and the like of the display object, so as to facilitate the user to view the target correspondingly, which is not limited herein. Fig. 6 is a schematic diagram after rendering service data, where fig. 6 includes a structured mosaic and a mosaic obtained by a user of a real scene. As shown in fig. 6, the service data can be displayed in the upper right corner of the position corresponding to each display object.
In an optional embodiment, the service data includes at least one of independent visitor volume, independent IP number, click-through rate, and page conversion rate.
UV is an independent Visitor, i.e. the Unique viewer, and a computer client accessing a certain website is a Visitor. The same client is computed only once per day.
PV is the visit volume, i.e. Page View, and is the Page View volume or click volume, and the user is counted once per refresh.
IP is Internet Protocol and refers to the number of independent IPs. E.g. the number of different IPs accessed all during a day, the same IP address is only calculated once.
Click-through rate refers to the ratio of the number of times a certain content on a web page is clicked on to the number of times it is displayed, i.e., clicks/views, and is a percentage. Which reflects the degree of interest of a certain content on a web page, is often used to measure the attractiveness of an advertisement.
The page conversion rate (conversion rate) is a ratio of the number of accesses by which the user has performed the corresponding target action to the total number of accesses. The corresponding action may be a series of user actions such as user login, user registration, user subscription, user download, user purchase, etc.
The service data in the embodiment of the present application is exemplified by the above, but is not particularly limited.
As can be seen from the above, the business data visualization method provided in the first embodiment of the present invention has at least the following technical effects:
the embodiment of the invention provides a business data visualization method, which visualizes the page visual effect and the business data in the same image through the scheme, and solves the problems that the information such as the page structure, the atmosphere and the content of a product is separated from the business data in the prior art, and no automatic identification and retention scheme exists. Because the contents directly related to the user, such as the product page structure, the product page information flow sequencing, the product page atmosphere, the visual effect adjustment and the like, are often in a line of quick adjustment and iteration of the service, the method provided by the invention can facilitate the quick adjustment and iteration of the service, and improves the service decision and the replication efficiency.
Second embodiment
A second embodiment of the present invention provides a business data visualization method. Fig. 7 is a flowchart illustrating steps of a business data visualization method according to a second embodiment of the present invention. As shown in fig. 7, the business data visualization method according to the embodiment of the present invention includes the following steps:
s201, intercepting a plurality of page screenshots from a target page;
s203, splicing the multiple page screenshots to obtain a spliced graph, wherein the spliced graph comprises multiple display objects;
s204, respectively acquiring service data corresponding to a plurality of display objects;
and S205, confirming the display position information of the corresponding service data according to the display position information of the display object.
Steps S201 and S203 to S205 are the same as steps S101 to S104 of the first embodiment, and are not described again here.
In the second embodiment of the present invention, before the step S203 of splicing the multiple page screenshots and obtaining the spliced image, the business data display method according to the second embodiment of the present invention may include the following sub-steps:
and S202, cutting and removing the duplicate of the page screenshot.
In this step, the page screenshots may be processed, for example, for a plurality of intercepted page screenshots, the common part at the head/tail of each screenshot may be cut off by calculating the edge length, and the like, the contents that do not need to be spliced are deleted, and the display object in the page screenshot is reserved for subsequent display of service data.
The pre-splicing process may further include any other operations for processing the picture, for example, operations for reducing the resolution of the picture, adding several remarks to the picture, and the like, which are not described herein again.
In an embodiment, the mosaic is a horizontal panorama or a vertical panorama of the webpage.
The panorama of the web page is a more complete and complete picture of the current web page information, for example, the panorama of the web page may display all contents of the web page or contents of all display objects, that is, the mosaic includes all contents of the display objects corresponding to the target page.
In an optional embodiment, before the step of confirming the display position information of the corresponding service data according to the display position information of the display object in step S205, the method may further include a step of recording the position of the spliced display object, for example:
s2031, determining display position information of the display object;
in this step, the display position information may include, for example, coordinate information of a page area occupied by the presentation object, position information of the presentation object in the mosaic, and the like. Specifically, the position information of the display object in the mosaic image may be determined according to the position of the display object in the original webpage or the position of the display object in the original screenshot of the page. For example, the distance of the display object relative to the head and tail of the web page can be used to confirm the position of the display object in the mosaic.
After determining the display location information, the execution body may render the business data according to the location.
After the position of the display object is determined in the previous step, the service data may be marked in the area where the display object is located. Or marking the service data in the area corresponding to the area where the display object is located. For example, it may be disposed on one side of the display module, and so on, and is not described in detail herein.
In an embodiment, the step S204, that is, the step of respectively obtaining the service data corresponding to the plurality of display objects may include:
accessing the data storage center to obtain the service data; the service data of the data storage center is service data acquired from the real-time data stream computing platform.
In sub-step S2041, the real-time data stream computing platform may be a program provided in the aforementioned data server 10, and is used for acquiring service data of a plurality of mobile terminals 30. For a mobile terminal, the real-time data stream computing platform may record a machine unique identifier (e.g., Mac address) of the mobile terminal, a page view amount or click amount, a time spent on each presentation object, an operation, an IP address of each mobile terminal or each user, and the like. The data storage center obtains the information, and the information is used for counting the service data aiming at each display object.
In sub-step S2042, the execution subject accesses the data stream computing platform to obtain service data for each of the display objects.
It should be noted that the real-time data stream computing platform is not limited to be disposed in the data server 10, and may also be disposed in the execution main body as long as the function of counting the service data can be achieved, and will not be described herein again.
In an embodiment, after performing step S205, that is, displaying the service data, the method may further include the following steps:
and S206, sending the display position information of the display object and the display position information of the corresponding service data to a mobile terminal for the mobile terminal to display.
In this step, after the mosaic suitable for being browsed by the mobile terminal is generated, the embodiment of the present invention further includes a step of sending the mosaic to the mobile terminal for a user to browse, and since the mosaic is matched with the display format of the mobile terminal, that is, after the mosaic is sent to the mobile terminal, the user of the mobile terminal can conveniently and intuitively check the service data corresponding to each display object, and the display object can be conveniently adjusted subsequently according to the service data.
In an embodiment, the operation of sending the display position information of the display object and the display position information of the corresponding service data to the mobile terminal may be performed in a variety of manners, for example, the area coordinate information of the display object and the area coordinate information of the service data may be sent to the client under a browser specification frame, so that when the client displays the rendered mosaic, the service data is displayed at a position corresponding to the display object of the mosaic. The service data may be displayed in an image or text manner, but is not limited thereto. For another example, the display object and the service data may be integrated together at the server according to the display position information, that is, the service data is embedded into a plurality of display objects of the pijjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj. And then sending the mosaic to the mobile terminal for display by the mobile terminal.
In an embodiment, the target website is a website accessed by the mobile terminal. The mobile terminal is a mobile terminal adopting an Android or iOS architecture.
In an embodiment, before the step S201 of capturing a plurality of page screenshots from the target page, the method may further include the following steps:
s200, judging whether a periodic execution condition is reached;
then, step S201 may be:
s201a, when judging that the periodic execution condition is reached, intercepting a plurality of page screenshots from the target page.
In an embodiment, the condition for periodic execution may be increased. For example, the service data presentation method is set to be executed every certain time (for example, five minutes). Fig. 8 is a schematic diagram illustrating that the business data display method is executed every five minutes, and as shown in fig. 8, due to the setting rule of the developer, the user or the system, the display object may change at different times. For example, the layout of the display object 1 in time1 and time2 in fig. 8 is changed, and the positions of the display objects 2, 5, and 6 in time2 and time3 are changed. After the service data is subsequently acquired, the service data can be marked in the corresponding display object of the mosaic according to the real-time position of the display object of the current page.
The periodic execution is set to facilitate data retention, so that a user can conveniently adjust the page by referring to historical data.
In summary, the second embodiment of the present invention provides a business data visualization method, and through the foregoing scheme, a page visual effect and business data are visualized in the same image, so as to solve the problems that information such as a product page structure, an atmosphere, and content is in a separated state from the business data, and no automatic identification and retention scheme exists in the prior art. Because the contents directly related to the user, such as the product page structure, the product page information flow sequencing, the product page atmosphere, the visual effect adjustment and the like, are often in a line of quick adjustment and iteration of the service, the method provided by the invention can facilitate the quick adjustment and iteration of the service, and improves the service decision and the replication efficiency.
In an optional embodiment of the present invention, the method and apparatus of the present invention may directly generate a panorama for a web page displayed by a mobile terminal. For the user of the data version App, the panoramic images marked with the service data are consistent with the page seen by the user of the mobile terminal App, the service data are reflected in the panoramic images, and the user of the data version App can conveniently make service decision and adjustment.
In the preferred embodiment of the invention, the data can be collected at specific time intervals, so that the data can be conveniently collected and stored, and the future business replication is facilitated.
Third embodiment
A third embodiment of the present invention provides a business data visualization apparatus, as shown in fig. 9, the apparatus including:
a screenshot module 401, configured to capture multiple page screenshots from a target page;
in an embodiment, an execution subject, for example, the screenshot module 401 in the execution server 20 described above may obtain a website page corresponding to a target website address input by a user or captured and received from another interface, and capture a plurality of page screenshots by using the screenshot function after obtaining the website page.
A splicing module 402, configured to splice the multiple page screenshots to obtain a spliced graph, where the spliced graph includes multiple display objects;
in an embodiment, after obtaining a plurality of page screenshots, the stitching module 402 may invoke an OpenCv open-source image stitching and fusion algorithm to stitch all the screenshots after initialization processing into a stitched image, where the stitched image is, for example, a longitudinal or transverse panorama corresponding to the web page, and all the display objects corresponding to the web page may be reserved. The screenshot is spliced by using the existing OpenCv technology, which belongs to the prior art and is not described herein again.
An obtaining module 403, configured to obtain service data corresponding to multiple display objects respectively;
the aforementioned data server 10 includes, for example, a real-time data stream computing platform and a data storage center. The real-time data flow computing platform may periodically collect the information of the embedded points fed back by the embedded point program of the user interfaces of the plurality of mobile terminals 30, acquire the service data for the aforementioned display objects, store the service data in the data storage center, and periodically send the service data to an interface application program for providing data to other programs, such as a data billboard.
Specifically, the embedded point programs include the corresponding relationship between the point and the display object. For example, for a specific display object a1, the data sent by the embedded point program to the data server 10 includes the business data of the display object a1, and also includes the correspondence between the program and the display object, for example, the ID or position information of the display object. After the data server 10 obtains the information sent by the embedded point program, the information may be analyzed, so that the point positions in the embedded point of the page, which may be used for positioning the display objects, can be automatically analyzed and calculated, and the service data for the display object a1 is obtained.
In an embodiment, before, after, or at the same time as the mosaic is obtained, the obtaining module 403 is used to obtain the service data of each display object from the data server 10.
And a display module 404, configured to confirm display position information of the corresponding service data according to the display position information of the display object.
In summary, the business data visualization apparatus provided in this embodiment has at least the following advantages:
the third embodiment of the invention provides a business data visualization device, and by means of the scheme, the page visual effect and the business data are visualized in the same image, so that the problems that information such as the page structure, atmosphere and content of a product is separated from the business data, no automatic identification and retention scheme exists in the prior art and the like are solved. Because the contents directly related to the user, such as the product page structure, the product page information flow sequencing, the product page atmosphere, the visual effect adjustment and the like, are often in a line of quick adjustment and iteration of the service, the method provided by the invention can facilitate the quick adjustment and iteration of the service, and improves the service decision and the replication efficiency.
Fourth embodiment
A fourth embodiment of the present invention provides a business data visualization apparatus, as shown in fig. 10, the apparatus including:
a screenshot module 501, configured to capture multiple page screenshots from a target page;
a splicing module 502, configured to splice the multiple page screenshots to obtain a spliced graph, where the spliced graph includes multiple display objects;
an obtaining module 503, configured to obtain service data corresponding to multiple display objects respectively;
the display module 504 is configured to determine display position information of the corresponding service data according to the display position information of the display object.
The modules 501 to 504 are the same as or similar to the modules 401 to 404 of the third embodiment, and related contents may refer to the third embodiment, which are not described herein again.
In an embodiment of the present invention, the service data includes at least one of independent visitor volume, independent IP number, click-through rate, and page conversion rate.
In an embodiment of the present invention, the apparatus further includes:
and the preprocessing module 505 is configured to perform clipping and duplicate removal processing on the page screenshot.
In an embodiment of the present invention, the mosaic is a horizontal panorama or a vertical panorama corresponding to the target page.
In an embodiment of the present invention, the apparatus further includes:
a position determining module 506, configured to determine display position information of the display object;
in an embodiment of the present invention, the obtaining module 503 may be configured to:
and acquiring the service data from a data storage center, wherein the service data of the data storage center is acquired from a real-time data stream computing platform.
In an embodiment of the present invention, the apparatus further includes:
a sending module 507, configured to send the display position information of the display object and the display position information of the corresponding service data to a mobile terminal for the mobile terminal to display.
In an embodiment of the present invention, the apparatus further includes:
a determining module 508, configured to determine whether a periodic execution condition is met;
the screenshot module 501 is configured to:
and when the periodic execution condition is judged to be reached, intercepting a plurality of page screenshots from the target page.
In summary, the business data visualization apparatus provided in this embodiment has at least the following advantages:
the fourth embodiment of the invention provides a business data visualization device, and by means of the scheme, the page visual effect and the business data are visualized in the same image, so that the problems that information such as the page structure, atmosphere and content of a product is separated from the business data, no automatic identification and retention scheme exists in the prior art and the like are solved. Because the contents directly related to the user, such as the product page structure, the product page information flow sequencing, the product page atmosphere, the visual effect adjustment and the like, are often in a line of quick adjustment and iteration of the service, the method provided by the invention can facilitate the quick adjustment and iteration of the service, and improves the service decision and the replication efficiency.
Besides, the business data visualization apparatus proposed in this embodiment further includes at least the following advantages:
in an optional embodiment of the present invention, the method and apparatus of the present invention may directly generate a panorama for a web page displayed by a mobile terminal. For the user of the data version App, the panoramic images marked with the service data are consistent with the page seen by the user of the mobile terminal App, the service data are reflected in the panoramic images, and the user of the data version App can conveniently make service decision and adjustment. In the preferred embodiment of the invention, the data can be collected at specific time intervals, so that the data can be conveniently collected and stored, and the future business replication is facilitated.
For the apparatus embodiment, since it is basically similar to the method embodiment, it is described relatively simply, and for the relevant points, refer to the partial description of the method embodiment.
Fig. 11 is a schematic hardware structure diagram of a computing processing apparatus according to an embodiment of the present application. As shown in fig. 11, the computing processing arrangement may include an input device 90, a processor 91, an output device 92, a memory 93, and at least one communication bus 94. The communication bus 94 is used to enable communication connections between the elements. The memory 93 may comprise a high speed RAM memory, and may also include a non-volatile storage NVM, such as at least one disk memory, in which various programs may be stored in the memory 93 for performing various processing functions and implementing the method steps of the present embodiment.
Alternatively, the processor 91 may be implemented by, for example, a Central Processing Unit (CPU), an Application Specific Integrated Circuit (ASIC), a Digital Signal Processor (DSP), a Digital Signal Processing Device (DSPD), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a controller, a microcontroller, a microprocessor, or other electronic components, and the processor 91 is coupled to the input device 90 and the output device 92 through a wired or wireless connection.
Alternatively, the input device 90 may include a variety of input devices, such as at least one of a user-oriented user interface, a device-oriented device interface, a software-programmable interface, a camera, and a sensor. Optionally, the device interface facing the device may be a wired interface for data transmission between devices, or may be a hardware plug-in interface (e.g., a USB interface, a serial port, etc.) for data transmission between devices; optionally, the user-facing user interface may be, for example, a user-facing control key, a voice input device for receiving voice input, and a touch sensing device (e.g., a touch screen with a touch sensing function, a touch pad, etc.) for receiving user touch input; optionally, the programmable interface of the software may be, for example, an entry for a user to edit or modify a program, such as an input pin interface or an input interface of a chip; optionally, the transceiver may be a radio frequency transceiver chip with a communication function, a baseband processing chip, a transceiver antenna, and the like. An audio input device such as a microphone may receive voice data. The output device 92 may include a display, a sound, or other output device.
In this embodiment, the processor of the computing processing apparatus includes a module for executing the functions of the modules of the data processing apparatus in each device, and specific functions and technical effects may be obtained by referring to the foregoing embodiments, which are not described herein again.
Fig. 12 is a schematic hardware structure diagram of a computing processing apparatus according to another embodiment of the present application. FIG. 12 is a specific embodiment of FIG. 11 in an implementation. As shown in fig. 12, the calculation processing device of the present embodiment includes a processor 101 and a memory 102.
The processor 101 executes the computer program code stored in the memory 102 to implement the business data visualization method of fig. 1 to 8 in the above embodiment.
The memory 102 is configured to store various types of data to support operations at the computing processing device. Examples of such data include instructions for any application or method operating on a computing processing device, such as messages, pictures, videos, and so forth. The memory 102 may include a Random Access Memory (RAM) and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory.
Optionally, the processor 101 is provided in the processing assembly 100. The computing processing apparatus may further include: a communication component 103, a power component 104, a multimedia component 105, an audio component 106, an input/output interface 107 and/or a sensor component 108. The components specifically included in the computing device are set according to actual requirements, which is not limited in this embodiment.
The processing assembly 100 generally controls the overall operation of the computing processing device. The processing component 100 may include one or more processors 101 to execute instructions to perform all or part of the steps of the methods of fig. 1-8 described above. Further, the processing component 100 can include one or more modules that facilitate interaction between the processing component 100 and other components. For example, the processing component 100 may include a multimedia module to facilitate interaction between the multimedia component 105 and the processing component 100.
The power component 104 provides power to various components of the computing processing device. The power components 104 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for a computing processing device.
The multimedia component 105 includes a display screen that provides an output interface between the computing processing device and the user. In some embodiments, the display screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the display screen includes a touch panel, the display screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.
The audio component 106 is configured to output and/or input audio signals. For example, audio component 106 includes a Microphone (MIC) configured to receive an external audio signal when the computing processing device is in an operating mode, such as a speech recognition mode. The received audio signal may further be stored in the memory 102 or transmitted via the communication component 103. In some embodiments, the audio component 106 also includes a speaker for outputting audio signals.
The input/output interface 107 provides an interface between the processing component 100 and peripheral interface modules, which may be click wheels, buttons, etc. These buttons may include, but are not limited to: a volume button, a start button, and a lock button.
The sensor assembly 108 includes one or more sensors for providing various aspects of state assessment for the computing processing device. For example, the sensor component 108 can detect an open/closed state of the computing processing device, a relative positioning of the components, a presence or absence of user contact with the computing processing device. The sensor assembly 108 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact, including detecting the distance between the user and the computing processing device. In some embodiments, the sensor assembly 108 may also include a camera or the like.
The communication component 103 is configured to facilitate wired or wireless communication between the computing processing device and other devices. The computing processing device may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In one embodiment, the computing processing device may include a SIM card slot therein for inserting a SIM card therein, such that the computing processing device may log onto a GPRS network to establish communication with the server via the internet.
From the above, the communication component 103, the audio component 106, the input/output interface 107 and the sensor component 108 involved in the embodiment of fig. 12 can be implemented as the input device in the embodiment of fig. 11.
An embodiment of the present application provides a computing processing apparatus, including: one or more processors; and one or more machine readable media having instructions stored thereon that, when executed by the one or more processors, cause the computing processing device to perform a method as described in one or more of the embodiments of the application.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
While preferred embodiments of the present application have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including the preferred embodiment and all such alterations and modifications as fall within the true scope of the embodiments of the application.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or computing processing apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or computing processing apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or computing device that comprises the element.
The business data visualization method and the business object visualization device provided by the application are introduced in detail, specific examples are applied in the text to explain the principle and the implementation of the application, and the description of the above embodiments is only used to help understand the method and the core idea of the application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (10)
1. A business data visualization method is characterized by comprising the following steps:
intercepting a plurality of page screenshots from a target page;
splicing the multiple page screenshots to obtain a spliced graph, wherein the spliced graph comprises multiple display objects;
respectively acquiring service data corresponding to a plurality of display objects;
and confirming the display position information of the corresponding service data according to the display position information of the display object.
2. The method of claim 1, wherein the service data comprises at least one of independent visitor volume, independent IP number, click-through rate, and page conversion rate.
3. The method of claim 1, wherein the mosaic is a horizontal panorama or a vertical panorama corresponding to the target page.
4. The method according to claim 1, wherein before the step of confirming the display position information of the corresponding service data according to the display position information of the display object, the method further comprises:
and determining the display position information of the display object.
5. The method according to claim 1, wherein the step of respectively obtaining the service data corresponding to the plurality of display objects comprises:
accessing a data storage center to acquire the service data;
wherein the business data of the data storage center is obtained from a real-time data stream computing platform.
6. The method of claim 1, further comprising:
and sending the display position information of the display object and the display position information of the corresponding service data to a mobile terminal for the mobile terminal to display.
7. The method of claim 1, further comprising:
judging whether a periodic execution condition is reached;
the step of intercepting a plurality of page screenshots from a target page comprises:
and when the periodic execution condition is judged to be reached, intercepting a plurality of page screenshots from the target page.
8. A business data visualization apparatus comprising:
the screenshot module is used for intercepting a plurality of page screenshots from a target page;
the splicing module is used for splicing the plurality of page screenshots to obtain a spliced graph, and the spliced graph comprises a plurality of display objects;
the acquisition module is used for respectively acquiring the service data corresponding to the plurality of display objects;
and the display module is used for confirming the display position information of the corresponding service data according to the display position information of the display object.
9. A business data visualization method is used for a mobile terminal, and is characterized in that the method comprises the following steps:
sending a target website;
receiving a splicing map returned by a server, wherein the splicing map comprises a plurality of display objects and service data associated with each display object;
wherein the mosaic is formed by mosaic of multiple page screenshots of the target page.
10. A business data visualization device for a mobile terminal, the device method comprising:
the sending module is used for sending the target website;
the receiving module is used for receiving a splicing map returned by the server, wherein the splicing map comprises a plurality of display objects and service data associated with each display object;
wherein the mosaic is formed by mosaic of multiple page screenshots of the target page.
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