CN110874756A - Reward type advertisement publishing system and method - Google Patents
Reward type advertisement publishing system and method Download PDFInfo
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- CN110874756A CN110874756A CN201811018097.3A CN201811018097A CN110874756A CN 110874756 A CN110874756 A CN 110874756A CN 201811018097 A CN201811018097 A CN 201811018097A CN 110874756 A CN110874756 A CN 110874756A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
- G06Q30/0258—Registration
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
Abstract
The invention discloses a reward type advertisement publishing system and a reward type advertisement publishing method, wherein the system comprises a media terminal and a management platform, an advertiser of a merchant can publish advertisement information on the management platform, and attract users in a mode of presenting commodities by scanning codes, so that the users can actively contact with the media terminal, the advertisement information can enter the visual field of the users, the information of the users can be collected, the advertisement information can be automatically and accurately pushed to the users, an ideal advertisement propaganda effect is achieved, and the commercial value of the advertisement information is fully exerted.
Description
Technical Field
The invention relates to the field of advertisement media, in particular to a reward type advertisement publishing system and method.
Background
With the development of internet technology and the improvement of living standards of people, more and more terminals are installed in places such as work, life, entertainment and the like of people, and the terminals provide entertainment for people, goods for people, consultation information or life services.
Some users can publish advertisements through the media terminal machine in order to achieve the purpose of advertising promotion, but the insides of the users generally conflict with the advertisements to watch, even the users cannot watch the media terminal machine at a glance, and the advertising promotion effect is extremely poor by adopting the mode.
Disclosure of Invention
In view of the shortcomings of the prior art, the present invention provides a reward type advertisement distribution system and method, which can attract a user to actively contact with a media terminal, so that advertisement information can enter the visual field of the user, and can automatically push the advertisement information to the user.
In order to achieve the purpose, the invention provides the following technical scheme:
a rewarding advertising system comprising:
the media terminal comprises a shell, a two-dimensional code display part and a goods taking port are arranged outside the shell, a storage mechanism for storing goods and a goods discharging mechanism for sending the goods are arranged in the shell, a main control module and a communication module are integrated in the shell, and the communication module is used for being connected and communicated with the management platform;
the management platform comprises a server and an information pushing module, wherein the server is used for being accessed by a user to acquire user information, the server sends an action instruction to the main control module after the information acquisition is completed, the main control module controls the goods discharging mechanism to act after receiving the action instruction so as to move goods in the storage mechanism to a goods taking port for the user to take away, and the information pushing module automatically pushes advertisement information to the user according to the user information;
and the mobile terminal is used for providing user information by the user accessing the server through the two-dimensional code scanned on the media terminal and receiving the advertisement information pushed by the information pushing module.
As a preferable scheme: the management platform further comprises an intelligent analysis module, and the intelligent analysis module calculates and analyzes the group attributes of the users according to the user information and the user behavior data, so that the interest points of the users are predicted, and the related advertisement information is recommended according to the interest points of the users.
As a preferable scheme: the management platform further comprises an advertisement publishing module for the merchant to access.
As a preferable scheme: the two-dimensional code display part is a printing part or an electronic display screen.
As a preferable scheme: storage mechanism is including erectting the holding tank that sets up, and the holding tank bottom is the backup pad, be provided with the shipment mouth on the lateral wall of the lower part of holding tank, shipment mechanism is including the pivot that is located the backup pad below and sets up along the width direction of holding tank, the pivot is by motor drive, radially be provided with the push pedal along it in the pivot, the middle part of backup pad is provided with the notch that supplies the push pedal to pass through.
A reward type advertisement publishing method is characterized by comprising the following steps:
s1, installing a reward type media terminal in a specific place, and guiding a user to scan a code through prompt information so as to acquire user information;
s2, after the user information is successfully collected, controlling the media terminal to send the reward commodity to the user;
s3, acquiring behavior data of the commodity taken by the user;
s4, analyzing and calculating the user information and the user behavior data by using the analysis model so as to judge the group attributes and interest points of the user;
and S5, intelligently pushing related advertisement information to the users according to the group attributes and the interest points of the users.
As a preferable scheme: the intelligent recommendation method in the step S5 is to label the categories of the advertisement information issued by each merchant to classify the advertisement information, match the advertisement information of the corresponding category according to the interest points of the user, and push the matched advertisement information to the user.
As a preferable scheme: the user behavior data comprises the place where the user takes the commodities, the time when the user takes the commodities and the frequency of taking the commodities.
As a preferable scheme: advertising information may be printed on the packaging of the goods.
Compared with the prior art, the invention has the advantages that: a reward type advertisement publishing system and method attracts users in a commodity presenting mode, enables the users to actively contact with a media terminal, enables advertisement information to enter the visual field of the users, and can automatically and accurately push the advertisement information to the users, so that an ideal advertisement effect is achieved, and the commercial value of the advertisement information is fully played.
Drawings
FIG. 1 is a schematic diagram of an advertisement distribution system;
fig. 2 is an external configuration diagram of a media terminal;
fig. 3 is a schematic diagram of an internal structure of the media terminal;
fig. 4 is a circuit schematic of the media terminal.
1, a shell; 2. a display screen; 3. a goods taking port; 4. a storage tank; 5. a support plate; 6. a goods outlet; 7. a notch; 8. a rotating shaft; 9. pushing the plate; 10. a mounting frame; 11. an electric motor.
Detailed Description
The first embodiment is as follows:
referring to fig. 1, a bonus advertisement distribution system includes:
a. the media terminal comprises a shell 1, a display screen 2 and a goods taking port 3 are arranged outside the shell 1, and a storage mechanism for storing goods and a goods delivery mechanism for delivering the goods are arranged in the shell 1; referring to fig. 2, the storage mechanism comprises a storage tank 4 vertically arranged, the bottom of the storage tank 4 is provided with a support plate 5, a goods outlet 6 is arranged on the side wall of the lower part of the storage tank 4, the goods outlet mechanism comprises a rotating shaft 8 which is positioned below the support plate 5 and arranged along the width direction of the storage tank 4, the rotating shaft 8 is driven by a motor 11, a push plate 9 is arranged on the rotating shaft 8 along the radial direction of the rotating shaft 8, the middle part of the support plate 5 is provided with a notch 7 for the push plate 9 to pass through, the motor 11 drives the rotating shaft 8 to rotate so as to drive the push plate 9 to move, the push plate 9 pushes out the goods at the lowest layer in the storage tank 4 in the process of passing through the notch 7, the goods fall from the goods outlet 6 so as; referring to fig. 3, a main control module is integrated in the housing 1, the display screen 2 is connected with the main control module, the main control module is further connected with a communication module, a motor driving module and a power module, the communication module is used for being connected with the management platform for communication, and the power module is used for supplying power to the whole media terminal. The media terminal displays the two-dimensional code through the display screen 2 or posts or prints the two-dimensional code on the shell 1 of the media terminal.
b. The management platform comprises a server and an information pushing module, wherein the server is used for being accessed by a user to acquire user information, the server sends an action instruction to the main control module after the information acquisition is completed, the main control module controls the goods discharging mechanism to act after receiving the action instruction so as to move goods in the storage mechanism to the goods taking port 3 for the user to take away, and the information pushing module automatically pushes advertisement information to the user according to the user information;
c. and the mobile terminal is used for providing user information by the user accessing the server through the two-dimensional code scanned on the media terminal and receiving the advertisement information pushed by the information pushing module.
The management platform in this embodiment further includes an intelligent analysis module, and the intelligent analysis module performs calculation analysis on the group attributes of the user according to the user information and the user behavior data, so as to predict the interest points of the user and recommend related advertisement information according to the interest points of the user.
The management platform further comprises an advertisement publishing module for the merchant to access. The advertisement publishing module provides an interface for merchants to access, different merchants can access the management platform, and respective advertisement information is published on the management platform.
Example two:
a rewarding advertisement distribution method, comprising the steps of:
s1, installing the reward type media terminal in a specific place, guiding the user to scan the code by prompting information to collect user information, for example, displaying 'scan, send goods' on the shell 1 or the display screen 2 of the media terminal to attract the user to scan the code;
s2, after the user information is successfully collected, the media terminal is controlled to send the reward commodity to the user, the collection of the user information can be that a webpage link is popped up on the mobile phone of the user after code scanning, the user is required to fill in the basic information of the user in the webpage link, or the user can be prompted to click authorization through popping up the webpage, and the data in the mobile phone of the user is read after the authorization is obtained, so that the personal information of the user is obtained;
s3, acquiring behavior data of the commodity taken by the user;
s4, analyzing and calculating the user information and the user behavior data by using the analysis model so as to judge the group attributes and interest points of the user;
and S5, intelligently pushing related advertisement information to the users according to the group attributes and the interest points of the users.
In this embodiment, the method for intelligently recommending in the step S5 is to perform category marking on advertisement information issued by each merchant to classify the advertisement information, match advertisement information of a corresponding category according to the interest points of the user, and push the matched advertisement information to the user. For example, a hospital issues a medical advertisement through an advertisement issuing module, the advertisement is labeled with a medical label, and the medical advertisement is pushed to people who may have medical needs.
The user behavior data comprises the place where the user takes the commodity, the time when the user takes the commodity and the frequency of taking the commodity. The group attributes of the user, such as his occupation and income level, can be roughly analyzed and calculated according to the basic information of the user, the place of going to the goods, the time, the frequency and the like. For example, if a person frequently takes a commodity from a media terminal near a hospital, the person is likely to be a hospital worker or a patient who frequently goes to the hospital, and medical advertisements can be pushed to the staff, so that the advertisement pushing is more accurate, a better advertisement promotion effect is achieved, and the commercial value of advertisement information is fully played.
In addition, in order to achieve a better advertising effect, advertising information may be printed on the package of the goods.
The above description is only a preferred embodiment of the present invention, and the protection scope of the present invention is not limited to the above embodiments, and all technical solutions belonging to the idea of the present invention belong to the protection scope of the present invention. It should be noted that modifications and embellishments within the scope of the invention may occur to those skilled in the art without departing from the principle of the invention, and are considered to be within the scope of the invention.
Claims (9)
1. A rewarding advertisement distribution system, comprising:
the media terminal comprises a shell, a two-dimensional code display part and a goods taking port are arranged outside the shell, a storage mechanism for storing goods and a goods discharging mechanism for sending the goods are arranged in the shell, a main control module and a communication module are integrated in the shell, and the communication module is used for being connected and communicated with the management platform;
the management platform comprises a server and an information pushing module, wherein the server is used for being accessed by a user to acquire user information, the server sends an action instruction to the main control module after the information acquisition is completed, the main control module controls the goods discharging mechanism to act after receiving the action instruction so as to move goods in the storage mechanism to a goods taking port for the user to take away, and the information pushing module automatically pushes advertisement information to the user according to the user information;
and the mobile terminal is used for providing user information by the user accessing the server through the two-dimensional code scanned on the media terminal and receiving the advertisement information pushed by the information pushing module.
2. A rewarding advertisement distribution system as claimed in claim 1, wherein: the management platform further comprises an intelligent analysis module, and the intelligent analysis module calculates and analyzes the group attributes of the users according to the user information and the user behavior data, so that the interest points of the users are predicted, and the related advertisement information is recommended according to the interest points of the users.
3. A rewarding advertisement distribution system as claimed in claim 1, wherein: the management platform further comprises an advertisement publishing module for the merchant to access.
4. A rewarding advertisement distribution system as claimed in claim 1, wherein: the two-dimensional code display part is a printing part or an electronic display screen.
5. A rewarding advertisement distribution system as claimed in claim 1, wherein: storage mechanism is including erectting the holding tank that sets up, and the holding tank bottom is the backup pad, be provided with the shipment mouth on the lateral wall of the lower part of holding tank, shipment mechanism is including the pivot that is located the backup pad below and sets up along the width direction of holding tank, the pivot is by motor drive, radially be provided with the push pedal along it in the pivot, the middle part of backup pad is provided with the notch that supplies the push pedal to pass through.
6. A reward type advertisement publishing method is characterized by comprising the following steps:
s1, installing a reward type media terminal in a specific place, and guiding a user to scan a code through prompt information so as to acquire user information;
s2, after the user information is successfully collected, controlling the media terminal to send the reward commodity to the user;
s3, acquiring behavior data of the commodity taken by the user;
s4, analyzing and calculating the user information and the user behavior data by using the analysis model so as to judge the group attributes and interest points of the user;
and S5, intelligently pushing related advertisement information to the users according to the group attributes and the interest points of the users.
7. A rewarding advertisement distribution method as claimed in claim 6, wherein: the intelligent recommendation method in the step S5 is to label the categories of the advertisement information issued by each merchant to classify the advertisement information, match the advertisement information of the corresponding category according to the interest points of the user, and push the matched advertisement information to the user.
8. A rewarding advertisement distribution method as claimed in claim 6, wherein: the user behavior data comprises the place where the user takes the commodities, the time when the user takes the commodities and the frequency of taking the commodities.
9. A rewarding advertisement distribution method as claimed in claim 6, wherein: advertising information may be printed on the packaging of the goods.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811018097.3A CN110874756A (en) | 2018-09-03 | 2018-09-03 | Reward type advertisement publishing system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811018097.3A CN110874756A (en) | 2018-09-03 | 2018-09-03 | Reward type advertisement publishing system and method |
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| Publication Number | Publication Date |
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| CN110874756A true CN110874756A (en) | 2020-03-10 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201811018097.3A Pending CN110874756A (en) | 2018-09-03 | 2018-09-03 | Reward type advertisement publishing system and method |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111882361A (en) * | 2020-07-31 | 2020-11-03 | 苏州云开网络科技有限公司 | Audience accurate advertisement pushing method and system based on artificial intelligence and readable storage medium |
| CN111882362A (en) * | 2020-07-31 | 2020-11-03 | 苏州云开网络科技有限公司 | Artificial intelligence advertisement delivery system based on 5G communication network |
-
2018
- 2018-09-03 CN CN201811018097.3A patent/CN110874756A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111882361A (en) * | 2020-07-31 | 2020-11-03 | 苏州云开网络科技有限公司 | Audience accurate advertisement pushing method and system based on artificial intelligence and readable storage medium |
| CN111882362A (en) * | 2020-07-31 | 2020-11-03 | 苏州云开网络科技有限公司 | Artificial intelligence advertisement delivery system based on 5G communication network |
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Application publication date: 20200310 |