CN110852775A - Cloud system and method for analyzing shopping habits based on trolley and base station - Google Patents

Cloud system and method for analyzing shopping habits based on trolley and base station Download PDF

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Publication number
CN110852775A
CN110852775A CN201910867499.9A CN201910867499A CN110852775A CN 110852775 A CN110852775 A CN 110852775A CN 201910867499 A CN201910867499 A CN 201910867499A CN 110852775 A CN110852775 A CN 110852775A
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China
Prior art keywords
supermarket
commodities
base station
electronic lock
commodity
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CN201910867499.9A
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吴章凯
李皓
李世兴
谭明
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Shenzhen Push And Applied Technology Co Ltd
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Shenzhen Push And Applied Technology Co Ltd
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Priority to CN201910867499.9A priority Critical patent/CN110852775A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/29Geographical information databases
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/04Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G06Q10/043Optimisation of two dimensional placement, e.g. cutting of clothes or wood
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/12Accounting
    • G06Q40/125Finance or payroll
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/12Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/14Session management
    • H04L67/143Termination or inactivation of sessions, e.g. event-controlled end of session
    • H04L67/145Termination or inactivation of sessions, e.g. event-controlled end of session avoiding end of session, e.g. keep-alive, heartbeats, resumption message or wake-up for inactive or interrupted session
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30Services specially adapted for particular environments, situations or purposes
    • H04W4/35Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise

Abstract

The invention provides a cloud system for analyzing shopping habits based on a trolley and base stations, which comprises a terminal, a server, base stations and the trolley with an electronic lock, wherein the terminal is in communication connection with the server through HTTP (S), a plurality of base stations are distributed in a trolley taking area, a supermarket shopping area and a trolley returning area of the shopping trolley, the base stations are in communication connection with the server through sockets, the electronic lock arranged on the trolley with the electronic lock is connected with the base stations through WIFI, GPRS, 4G, 5G, LORA, NBiot, Bluetooth or NFC, and the server monitors the trolley with the electronic lock through the base stations, and the cloud system has the advantages that: the supermarket shopping cart management system has the advantages of mature and stable technology, reasonable system structure, stable and convenient operation and low cost, manages the supermarket shopping cart in a server-base station-electronic lock mode, and combines data collection, analysis and processing of a cloud system, so that the consumption desire of consumers and the acceptance of the consumers to the supermarket can be improved, and powerful help can be provided for the supermarket to know customer demands, optimize commodity layout and raise business volume.

Description

Cloud system and method for analyzing shopping habits based on trolley and base station
[ technical field ] A method for producing a semiconductor device
The invention relates to a cloud system and a method for analyzing shopping habits, in particular to a cloud system and a method for analyzing shopping habits based on a trolley and a base station.
[ background of the invention ]
The management of the existing supermarket shopping cart mainly comprises three management methods: firstly, due to the popularization of convenient payment modes such as mobile payment and the like, most people cannot carry coins at present, so that the shopping cart managed by the method is low in utilization rate; secondly, management is directly carried out through manpower, customers borrow and return at any time, the method is time-consuming and labor-consuming, and the shopping cart is easy to lose; and thirdly, the shopping cart is taken and returned through the mobile phone, but the existing mobile phone is unstable in unlocking, the lock of the shopping cart is directly connected with the server in a communication manner, so that the internal structure of the lock is complex, the power consumption is high, the cost is high, the shopping cart cannot be positioned indoors, and the shopping cart management is not convenient. The three existing supermarket shopping cart management methods have certain defects, are single in function, cannot be accurately positioned in a supermarket, cannot know and analyze the purchasing habits of consumers, and do not have a promotion effect on the profitability of the supermarket.
[ summary of the invention ]
The invention aims to solve the problems of the current supermarket shopping cart management, and provides a cloud system and a cloud method for analyzing shopping habits based on a trolley and a base station.
The invention is realized by the following technical scheme: a cloud system for analyzing shopping habits based on a trolley and a base station comprises a terminal, a server, the base station and the trolley with an electronic lock:
the terminal: the system comprises a hardware terminal and a terminal application, wherein the hardware terminal is a universal mobile device or an electronic device independently developed for an electronic lock, the terminal application is arranged in the hardware terminal, a user directly enters the terminal application after scanning a code through the mobile terminal, the application mainly provides functions of unlocking, locking and checking historical records for the client, and provides guidance information of vehicle allowance information, a vehicle taking and returning position and a vehicle returning mode and a basic management function, and the terminal application comprises but is not limited to a WeChat (Payment treasure) applet, a public (service) number, an H5 page or a specially manufactured independent electronic peripheral;
the server side: the system comprises a cloud server, a management background, an API (application programming interface) interface and a back-end service, wherein the cloud server is provided with a cloud system, and by collecting and analyzing consumer consumption habits and commodity hot sales degrees, information such as commodity layout optimization and consumer consumption requirements is provided for supermarkets, and information stimulating consumer consumption desires such as accurately-delivered commodity advertisements and supermarket layout navigation charts is provided for consumers; the management background provides a unified management background for multiple merchants in a SaaS mode, has perfect intelligent lock and base station management functions, and provides more additional functions; the API interface provides interface service for the third-party merchant system to interface and provides information records of all intelligent locks, base stations and customers under the name of the corresponding merchant; the back-end service establishes long connection with the base station through TCP/Socket, and is responsible for forwarding unlocking operation from the terminal application to the base station in real time, recording user operation behaviors, receiving reported information from the base station in real time, analyzing, sorting and synchronizing the reported information to a related cache database and a related relational database, and timing or planning tasks are responsible for daily data sorting and analyzing work;
the base station: the special equipment with the Bluetooth and the Internet of things communication module can collect and report the relevant state information of the electronic lock existing near the equipment to the server side in real time, and meanwhile, can receive an unlocking request from the server side and send the unlocking request to a specified electronic lock for unlocking operation;
the trolley with the electronic lock comprises: the electronic lock on the trolley is electronic lock equipment with a Bluetooth communication module, a graphic code marked with an equipment exclusive code is arranged on the equipment, a user can perform unlocking and locking operations by scanning the code through a terminal application, and the equipment can automatically broadcast a self state signal through Bluetooth in the running process for a base station to collect;
the terminal is in communication connection with the server through HTTP (S), the base stations are distributed in a shopping cart taking area, a supermarket shopping area and a shopping cart returning area, the base stations are in communication connection with the server through sockets, an electronic lock mounted on the trolley with the electronic lock is connected with the base stations through WIFI, GPRS, 4G, 5G, LORA, NBiot, Bluetooth or NFC, and the server monitors the trolley with the electronic lock through the base stations.
Further, the terminal includes a main function, an additional function, and a management function, and the terminal is a general mobile device (including but not limited to a mobile phone, a platform, and a palm computer) or an electronic device developed independently for an electronic lock, and a device that may unlock, lock, or view related information with or without a user interface.
Further, the server provides a cloud server including but not limited to big data analysis, a background homepage, a management center, merchant management, equipment management, user management, a work order system, a data statistics and log management, and a service program.
Further, the base station includes but is not limited to control circuit, communication module (WIFI, GPRS, 4G, 5G, LORA, NBiot, bluetooth, NFC), battery, shell subassembly, the base station is through communication module and one or more communication device that correspond communication protocol control.
Further, the handcart of taking electronic lock passes through the electronic lock and is connected with the basic station, the electronic lock includes but not limited to control circuit, communication module (WIFI, GPRS, 4G, 5G, LORA, NBiot, bluetooth, NFC), mechanical structure, battery, shell subassembly, the tool to lock that the electronic lock carries out control for passing through communication module and corresponding communication protocol.
A cloud method for analyzing shopping habits based on a trolley and a base station comprises the following specific steps:
s1, collecting consumption habit information: the method comprises the steps of performing equipment layout in a supermarket, installing electronic locks on all trolleys, putting the trolleys into the supermarket, enabling consumers to use code scanning and borrowing the trolleys through terminals, respectively arranging a plurality of base stations on various goods shelves in the shopping area of the supermarket, realizing signal coverage butt joint between adjacent base stations, realizing full coverage of base station signals in the shopping area of the supermarket, and ensuring that the base stations can monitor and collect consumption habit information such as walking paths of the consumers in the supermarket, whether the goods shelves stay in the supermarket, the stay time and the like in real time through the electronic locks;
s2, big data analysis: erecting a cloud server at a server, establishing a cloud system for big data analysis, connecting all base stations with the cloud system, uploading the collected consumer consumption habit information to the cloud system by the base stations, connecting a supermarket sales system, uploading the commodity types and commodity sales volume information purchased by each consumer to the cloud system, analyzing the consumer consumption habits and hot sales degrees of various commodities in the supermarket by the cloud system through the information uploaded by the base stations and the supermarket sales system, and establishing a consumer consumption habit and commodity hot sales degree database;
s3, optimizing supermarket commodity layout and commodity advertisement accurate delivery through big data: after a consumer consumption habit and commodity hot sales degree database is established, on one hand, a cloud server forms an analysis report of the consumer habit and commodity hot sales degree which are subjected to statistical analysis and provides the analysis report to a supermarket party, the supermarket party adjusts the layout of commodity placement through the analysis report, hot sales commodities, special commodities, movable commodities and new commodities are placed on a commodity shelf which is frequently passed by or is obvious to consumers, and the consumption desire of the consumers is aroused better; on the other hand, the cloud server generates promotion information of various special price and activity commodities by combining various data and various special price or activity commodities in the supermarket, wherein the commodity promotion information comprises activity time intervals, whether the commodities are stored, a layout navigation chart in the supermarket and commodity placing positions; aiming at the stay time of different consumers on various shelves and the purchase frequency and quantity of various commodities, the activity information of the commodities which are possibly purchased or frequently purchased by the consumers is pushed to the terminal application of the consumers, so that the consumers are promoted to shop in supermarkets;
s4, real-time navigation, accurate positioning and searching positioning: after a consumer enters a coverage range of a base station signal and opens a layout navigation map of commodity promotion information in a terminal application, a server provides a plurality of line maps from the real-time position of the consumer to a commodity placing position for the consumer on the layout navigation map by covering all base stations of a whole supermarket shopping area, the plurality of line maps comprise a shortest distance line map, line maps with more along-the-way commodities (including hot-sell commodities, special commodities, movable commodities and new commodities), navigation paths such as line maps of commodity placing positions which are possibly purchased or frequently purchased by the consumer along the way, and the layout navigation map can also provide position search of various commodities and real-time line maps leading to various commodities for the consumer, so that the consumer can conveniently shop and the sales volume of various commodities in the supermarket is increased;
s5, profit mode: and counting the turnover of the supermarket after using the cloud system, and obtaining and extracting the turnover according to a certain proportion of the excess turnover after using the cloud system by combining the turnover before using the cloud system by the supermarket.
The invention has the beneficial effects that: the supermarket shopping cart management system has the advantages of being mature and stable in technology, reasonable in system structure, stable and convenient to operate, low in cost, capable of providing convenient services such as commodity information pushing and layout navigation maps in supermarkets for consumers by means of server-base station-electronic lock mode management and combining data collection, analysis and processing of a cloud system, improving consumption desire of consumers and recognition degree of supermarkets, providing information such as consumer habits, attention degrees and sales enthusiasm of various commodities for supermarkets, and providing powerful help for the supermarkets to know customer demands, optimize commodity layout and build up business volume.
[ description of the drawings ]
FIG. 1 is a schematic diagram of an electronic lock for a cloud system for analyzing shopping habits based on a cart and a base station in accordance with the present invention;
FIG. 2 is a list of terminal application function modules of a cloud system for analyzing shopping habits based on a cart and a base station according to the present invention;
FIG. 3 is a first list of server side function modules of a cloud system for analyzing shopping habits based on a trolley and a base station according to the present invention;
FIG. 4 is a second list of server function modules of the cloud system for analyzing shopping habits based on the carts and the base station according to the present invention;
FIG. 5 is a third list of server side functional modules of a cloud system for analyzing shopping habits based on a cart and a base station according to the present invention;
FIG. 6 is a schematic diagram of a cloud method for analyzing shopping habits based on a cart and a base station according to the present invention;
[ detailed description ] embodiments
The invention is further described with reference to the accompanying drawings and the detailed description:
as shown in fig. 1, a cloud system for analyzing shopping habits based on a trolley and a base station includes a terminal, a server, a base station, and a trolley with an electronic lock:
the terminal: the system comprises a hardware terminal and a terminal application, wherein the hardware terminal is a universal mobile device or an electronic device independently developed for an electronic lock, the terminal application is arranged in the hardware terminal, a user directly enters the terminal application after scanning a code through the mobile terminal, the application mainly provides functions of unlocking, locking and checking historical records for the client, and provides guidance information of vehicle allowance information, a vehicle taking and returning position and a vehicle returning mode and a basic management function, and the terminal application comprises but is not limited to a WeChat (Payment treasure) applet, a public (service) number, an H5 page or a specially manufactured independent electronic peripheral;
the server side: the system comprises a cloud server, a management background, an API (application programming interface) interface and a back-end service, wherein the cloud server is provided with a cloud system, and by collecting and analyzing consumer consumption habits and commodity hot sales degrees, information such as commodity layout optimization and consumer consumption requirements is provided for supermarkets, and information stimulating consumer consumption desires such as accurately-delivered commodity advertisements and supermarket layout navigation charts is provided for consumers; the management background provides a unified management background for multiple merchants in a SaaS mode, has perfect intelligent lock and base station management functions, and provides more additional functions; the API interface provides interface service for the third-party merchant system to interface and provides information records of all intelligent locks, base stations and customers under the name of the corresponding merchant; the back-end service establishes long connection with the base station through TCP/Socket, and is responsible for forwarding unlocking operation from the terminal application to the base station in real time, recording user operation behaviors, receiving reported information from the base station in real time, analyzing, sorting and synchronizing the reported information to a related cache database and a related relational database, and timing or planning tasks are responsible for daily data sorting and analyzing work;
the base station: the special equipment with the Bluetooth and the Internet of things communication module can collect and report the relevant state information of the electronic lock existing near the equipment to the server side in real time, and meanwhile, can receive an unlocking request from the server side and send the unlocking request to a specified electronic lock for unlocking operation;
the trolley with the electronic lock comprises: the electronic lock on the trolley is electronic lock equipment with a Bluetooth communication module, a graphic code marked with an equipment exclusive code is arranged on the equipment, a user can perform unlocking and locking operations by scanning the code through a terminal application, and the equipment can automatically broadcast a self state signal through Bluetooth in the running process for a base station to collect;
the terminal is in communication connection with the server through HTTP (S), the base stations are distributed in a shopping cart taking area, a supermarket shopping area and a shopping cart returning area, the base stations are in communication connection with the server through sockets, an electronic lock mounted on the trolley with the electronic lock is connected with the base stations through WIFI, GPRS, 4G, 5G, LORA, NBiot, Bluetooth or NFC, and the server monitors the trolley with the electronic lock through the base stations.
As shown in fig. 2, the terminal includes a main function, an additional function, and a management function, and the terminal is a general mobile device (including but not limited to a mobile phone, a platform, and a palmtop computer) or an electronic device developed independently for an electronic lock, and may be a device that can unlock, lock, or view related information with or without a user interface.
As shown in fig. 3, 4, and 5, the server provides a cloud server including, but not limited to, big data analysis, a background homepage, a management center, a business management, a device management, a user management, a work order system, a data statistics and a log management, and a service program.
Preferably, the base station includes, but is not limited to, a control circuit, a communication module (WIFI, GPRS, 4G, 5G, LORA, NBiot, bluetooth, NFC), a battery, and a housing component, and the base station is one or more communication devices controlled by the communication module and a corresponding communication protocol.
Preferably, the handcart with the electronic lock is connected with a base station through the electronic lock, the electronic lock comprises but is not limited to a control circuit, a communication module (WIFI, GPRS, 4G, 5G, LORA, NBiot, Bluetooth and NFC), a mechanical structure, a battery and a shell assembly, and the electronic lock is a lockset controlled through the communication module and a corresponding communication protocol.
As shown in fig. 6, a cloud method for analyzing shopping habits based on a trolley and a base station includes the following specific steps:
s1, collecting consumption habit information: the method comprises the steps of performing equipment layout in a supermarket, installing electronic locks on all trolleys, putting the trolleys into the supermarket, enabling consumers to use code scanning and borrowing the trolleys through terminals, respectively arranging a plurality of base stations on various goods shelves in the shopping area of the supermarket, realizing signal coverage butt joint between adjacent base stations, realizing full coverage of base station signals in the shopping area of the supermarket, and ensuring that the base stations can monitor and collect consumption habit information such as walking paths of the consumers in the supermarket, whether the goods shelves stay in the supermarket, the stay time and the like in real time through the electronic locks;
s2, big data analysis: erecting a cloud server at a server, establishing a cloud system for big data analysis, connecting all base stations with the cloud system, uploading the collected consumer consumption habit information to the cloud system by the base stations, connecting a supermarket sales system, uploading the commodity types and commodity sales volume information purchased by each consumer to the cloud system, analyzing the consumer consumption habits and hot sales degrees of various commodities in the supermarket by the cloud system through the information uploaded by the base stations and the supermarket sales system, and establishing a consumer consumption habit and commodity hot sales degree database;
s3, optimizing supermarket commodity layout and commodity advertisement accurate delivery through big data: after a consumer consumption habit and commodity hot sales degree database is established, on one hand, a cloud server forms an analysis report of the consumer habit and commodity hot sales degree which are subjected to statistical analysis and provides the analysis report to a supermarket party, the supermarket party adjusts the layout of commodity placement through the analysis report, hot sales commodities, special commodities, movable commodities and new commodities are placed on a commodity shelf which is frequently passed by or is obvious to consumers, and the consumption desire of the consumers is aroused better; on the other hand, the cloud server generates promotion information of various special price and activity commodities by combining various data and various special price or activity commodities in the supermarket, wherein the commodity promotion information comprises activity time intervals, whether the commodities are stored, a layout navigation chart in the supermarket and commodity placing positions; aiming at the stay time of different consumers on various shelves and the purchase frequency and quantity of various commodities, the activity information of the commodities which are possibly purchased or frequently purchased by the consumers is pushed to the terminal application of the consumers, so that the consumers are promoted to shop in supermarkets;
s4, real-time navigation, accurate positioning and searching positioning: after a consumer enters a coverage range of a base station signal and opens a layout navigation map of commodity promotion information in a terminal application, a server provides a plurality of line maps from the real-time position of the consumer to a commodity placing position for the consumer on the layout navigation map by covering all base stations of a whole supermarket shopping area, the plurality of line maps comprise a shortest distance line map, line maps with more along-the-way commodities (including hot-sell commodities, special commodities, movable commodities and new commodities), navigation paths such as line maps of commodity placing positions which are possibly purchased or frequently purchased by the consumer along the way, and the layout navigation map can also provide position search of various commodities and real-time line maps leading to various commodities for the consumer, so that the consumer can conveniently shop and the sales volume of various commodities in the supermarket is increased;
s5, profit mode: and counting the turnover of the supermarket after using the cloud system, and obtaining and extracting the turnover according to a certain proportion of the excess turnover after using the cloud system by combining the turnover before using the cloud system by the supermarket.
Appropriate changes and modifications to the embodiments described above will become apparent to those skilled in the art from the disclosure and teachings of the foregoing description. Therefore, the present invention is not limited to the specific embodiments disclosed and described above, and some modifications and variations of the present invention should fall within the scope of the claims of the present invention. Furthermore, although specific terms are employed herein, they are used in a generic and descriptive sense only and not for purposes of limitation.

Claims (6)

1. A cloud system based on handcart and basic station analysis shopping habit which characterized in that: including terminal, server side, basic station, take the handcart of electronic lock:
the terminal: the system comprises a hardware terminal and a terminal application, wherein the hardware terminal is a universal mobile device or an electronic device independently developed for an electronic lock, the terminal application is arranged in the hardware terminal, a user directly enters the terminal application after scanning a code through the mobile terminal, the application mainly provides functions of unlocking, locking and checking historical records for the client, and provides guidance information of vehicle allowance information, a vehicle taking and returning position and a vehicle returning mode and a basic management function, and the terminal application comprises but is not limited to a WeChat (Payment treasure) applet, a public (service) number, an H5 page or a specially manufactured independent electronic peripheral;
the server side: the system comprises a cloud server, a management background, an API (application programming interface) interface and a back-end service, wherein the cloud server is provided with a cloud system, and by collecting and analyzing consumer consumption habits and commodity hot sales degrees, information such as commodity layout optimization and consumer consumption requirements is provided for supermarkets, and information stimulating consumer consumption desires such as accurately-delivered commodity advertisements and supermarket layout navigation charts is provided for consumers; the management background provides a unified management background for multiple merchants in a SaaS mode, has perfect intelligent lock and base station management functions, and provides more additional functions; the API interface provides interface service for the third-party merchant system to interface and provides information records of all intelligent locks, base stations and customers under the name of the corresponding merchant; the back-end service establishes long connection with the base station through TCP/Socket, and is responsible for forwarding unlocking operation from the terminal application to the base station in real time, recording user operation behaviors, receiving reported information from the base station in real time, analyzing, sorting and synchronizing the reported information to a related cache database and a related relational database, and timing or planning tasks are responsible for daily data sorting and analyzing work;
the base station: the special equipment with the Bluetooth and the Internet of things communication module can collect and report the relevant state information of the electronic lock existing near the equipment to the server side in real time, and meanwhile, can receive an unlocking request from the server side and send the unlocking request to a specified electronic lock for unlocking operation;
the trolley with the electronic lock comprises: the electronic lock on the trolley is electronic lock equipment with a Bluetooth communication module, a graphic code marked with an equipment exclusive code is arranged on the equipment, a user can perform unlocking and locking operations by scanning the code through a terminal application, and the equipment can automatically broadcast a self state signal through Bluetooth in the running process for a base station to collect;
the terminal is in communication connection with the server through HTTP (S), the base stations are distributed in a shopping cart taking area, a supermarket shopping area and a shopping cart returning area, the base stations are in communication connection with the server through sockets, an electronic lock mounted on the trolley with the electronic lock is connected with the base stations through WIFI, GPRS, 4G, 5G, LORA, NBiot, Bluetooth or NFC, and the server monitors the trolley with the electronic lock through the base stations.
2. The intelligent lock control system with a base station according to claim 1, wherein: the terminal comprises main functions, additional functions and management functions, and is universal mobile equipment (including but not limited to a mobile phone, a platform and a palm computer) or electronic equipment independently developed for an electronic lock, and equipment which has or does not have a user interaction interface and can unlock, lock or view related information.
3. The intelligent lock control system with a base station according to claim 1, wherein: the server side provides a cloud server including but not limited to big data analysis, a background homepage, a management center, merchant management, equipment management, user management, a work order system, a network server for data statistics and log management and a service program.
4. The intelligent lock control system with a base station according to claim 1, wherein: the base station comprises but is not limited to a control circuit, a communication module (WIFI, GPRS, 4G, 5G, LORA, NBiot, Bluetooth and NFC), a battery and a shell assembly, and the base station is one or more communication devices controlled by the communication module and corresponding communication protocols.
5. The intelligent lock control system with a base station according to claim 1, wherein: the handcart of taking electronic lock passes through the electronic lock and is connected with the basic station, the electronic lock includes but not limited to control circuit, communication module (WIFI, GPRS, 4G, 5G, LORA, NBiot, bluetooth, NFC), mechanical structure, battery, shell subassembly, the tool to lock that the electronic lock carries out control for passing through communication module and corresponding communication protocol.
6. A cloud method for analyzing shopping habits based on a trolley and a base station is characterized by comprising the following specific steps:
s1, collecting consumption habit information: the method comprises the steps of performing equipment layout in a supermarket, installing electronic locks on all trolleys, putting the trolleys into the supermarket, enabling consumers to use code scanning and borrowing the trolleys through terminals, respectively arranging a plurality of base stations on various goods shelves in the shopping area of the supermarket, realizing signal coverage butt joint between adjacent base stations, realizing full coverage of base station signals in the shopping area of the supermarket, and ensuring that the base stations can monitor and collect consumption habit information such as walking paths of the consumers in the supermarket, whether the goods shelves stay in the supermarket, the stay time and the like in real time through the electronic locks;
s2, big data analysis: erecting a cloud server at a server, establishing a cloud system for big data analysis, connecting all base stations with the cloud system, uploading the collected consumer consumption habit information to the cloud system by the base stations, connecting a supermarket sales system, uploading the commodity types and commodity sales volume information purchased by each consumer to the cloud system, analyzing the consumer consumption habits and hot sales degrees of various commodities in the supermarket by the cloud system through the information uploaded by the base stations and the supermarket sales system, and establishing a consumer consumption habit and commodity hot sales degree database;
s3, optimizing supermarket commodity layout and commodity advertisement accurate delivery through big data: after a consumer consumption habit and commodity hot sales degree database is established, on one hand, a cloud server forms an analysis report of the consumer habit and commodity hot sales degree which are subjected to statistical analysis and provides the analysis report to a supermarket party, the supermarket party adjusts the layout of commodity placement through the analysis report, hot sales commodities, special commodities, movable commodities and new commodities are placed on a commodity shelf which is frequently passed by or is obvious to consumers, and the consumption desire of the consumers is aroused better; on the other hand, the cloud server generates promotion information of various special price and activity commodities by combining various data and various special price or activity commodities in the supermarket, wherein the commodity promotion information comprises activity time intervals, whether the commodities are stored, a layout navigation chart in the supermarket and commodity placing positions; aiming at the stay time of different consumers on various shelves and the purchase frequency and quantity of various commodities, the activity information of the commodities which are possibly purchased or frequently purchased by the consumers is pushed to the terminal application of the consumers, so that the consumers are promoted to shop in supermarkets;
s4, real-time navigation, accurate positioning and searching positioning: after a consumer enters a coverage range of a base station signal and opens a layout navigation map of commodity promotion information in a terminal application, a server provides a plurality of line maps from the real-time position of the consumer to a commodity placing position for the consumer on the layout navigation map by covering all base stations of a whole supermarket shopping area, the plurality of line maps comprise a shortest distance line map, line maps with more along-the-way commodities (including hot-sell commodities, special commodities, movable commodities and new commodities), navigation paths such as line maps of commodity placing positions which are possibly purchased or frequently purchased by the consumer along the way, and the layout navigation map can also provide position search of various commodities and real-time line maps leading to various commodities for the consumer, so that the consumer can conveniently shop and the sales volume of various commodities in the supermarket is increased;
s5, profit mode: and counting the turnover of the supermarket after using the cloud system, and obtaining and extracting the turnover according to a certain proportion of the excess turnover after using the cloud system by combining the turnover before using the cloud system by the supermarket.
CN201910867499.9A 2019-09-13 2019-09-13 Cloud system and method for analyzing shopping habits based on trolley and base station Pending CN110852775A (en)

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