CN110838025A - Advertisement management system based on big data - Google Patents
Advertisement management system based on big data Download PDFInfo
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- CN110838025A CN110838025A CN201911006202.6A CN201911006202A CN110838025A CN 110838025 A CN110838025 A CN 110838025A CN 201911006202 A CN201911006202 A CN 201911006202A CN 110838025 A CN110838025 A CN 110838025A
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Abstract
The invention discloses an advertisement management system based on big data, which comprises a system login unit, a main interface unit, an advertisement management unit, a marketing resource management unit, an advertisement marketing data analysis unit and a quit system unit which are connected with each other; the system login unit is used for logging in the advertisement management system based on the big data by inputting a user name and a password; the main interface unit is used for providing a core function of the advertisement management system based on big data; the advertisement management unit is used for managing an advertisement information detail table; the marketing resource management unit is used for managing the detailed information table of the client; the advertisement marketing data analysis unit is used for carrying out information acquisition, data conversion and data backup of advertisement marketing data; and the quitting system unit is used for quitting the advertisement management system based on the big data. The advertisement management system based on big data has the following beneficial effects: the data stability and safety are guaranteed, intelligent management is carried out on big data analysis, and the big data analysis effect is guaranteed to be good.
Description
Technical Field
The invention relates to the field of advertisement management, in particular to an advertisement management system based on big data.
Background
The advertisement management is the management of the advertisement industry and the advertisement activities, and the uniqueness of the object, method, content and advertisement management range of the advertisement management determines that the advertisement management has unique characteristics different from other management. The advertisement management has the characteristics of clear purpose, normalization and multilevel. The management of advertisers, advertising operators, advertising publishers, advertising information, advertising charges, and outdoor advertising constitute the primary content of advertising management. The traditional advertisement management system cannot ensure data security, cannot realize intelligent management of big data analysis, and has poor advertisement analysis effect.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide an advertisement management system based on big data, which can guarantee stability and safety of data, perform intelligent management on big data analysis, and guarantee good big data analysis effect, aiming at the above defects of the prior art.
The technical scheme adopted by the invention for solving the technical problems is as follows: constructing a big data based advertisement management system comprising:
a system login unit: the advertisement management system is used for logging in the big data based advertisement management system by inputting a user name and a password;
a main interface unit: a core function for providing the big data based advertisement management system;
an advertisement management unit: the system is used for managing the detailed table of the advertisement information;
marketing resource management unit: for managing the customer detail information table;
advertisement marketing data analysis unit: the system is used for carrying out information acquisition, data conversion and data backup on advertisement marketing data;
exiting the system unit: for exiting the big-data based advertising management system;
the system login unit, the main interface unit, the advertisement management unit, the marketing resource management unit, the advertisement marketing data analysis unit and the quit system unit are connected with each other.
In the big data based advertisement management system according to the present invention, the advertisement management unit further includes:
an advertisement adding module: the system comprises an advertisement adding prompt box and an advertisement adding prompt box, wherein the advertisement adding prompt box is used for clicking an adding icon on an advertisement management interface, popping up the advertisement adding prompt box, and filling advertisement information to be added into the advertisement adding prompt box;
an advertisement modification module: the advertisement management interface is used for clicking a modification button on the advertisement management interface, popping up an advertisement modification prompt box, modifying corresponding information in the advertisement information, and clicking for storage;
the advertisement deleting module: the advertisement deleting device is used for selecting the advertisement to be deleted, clicking the deleting icon, popping up a deleting prompt box, and deleting the advertisement according to prompt information;
the advertisement adding module, the advertisement modifying module and the advertisement deleting module are connected with each other.
In the big data based advertisement management system according to the present invention, the marketing resource management unit further includes:
a client adding module: the system comprises a marketing resource management interface, a customer adding prompt box and a user adding prompt box, wherein the marketing resource management interface is used for clicking an adding icon on the marketing resource management interface, popping up the customer adding prompt box, and adding a customer number, a customer classification, a customer name, a unit where the customer is located, a contact telephone and an address into the customer adding prompt box;
an information modification module: the system comprises a marketing resource management interface, a modification button, an information modification prompt box, a customer number, a customer category, a customer name, a unit where the customer is located, a contact telephone or an address, and a storage unit, wherein the marketing resource management interface is used for clicking the modification button on the marketing resource management interface, popping up the information modification prompt box, modifying the customer number, the customer category, the customer name, the unit where the customer is;
and a deletion information module: the system is used for selecting the clients needing to be deleted, clicking the deletion icon, popping up a deletion prompt box, and deleting the clients according to prompt information;
the client adding module, the information modifying module and the information deleting module are connected with each other.
In the big data based advertisement management system according to the present invention, the advertisement marketing data analysis unit further includes:
the information acquisition module: the system comprises a main interface, an information acquisition icon, an information acquisition prompt box, a release platform, release times, browsing volume, inquiry volume, percentage, effective conversion rate and purchase growth rate, wherein the information acquisition icon is used for clicking the main interface, and the information acquisition prompt box is popped up;
a data conversion module: the data conversion prompt box is used for displaying data in a form of a line graph, a bar graph or a pie graph;
the data backup module: the system comprises a data backup button, a selection path button, a data backup prompt box and a prompt content, wherein the data backup button is used for clicking the data backup button on an interface, popping up a data backup operation box, clicking the selection path button, popping up the data backup prompt box and operating according to the prompt content;
the information acquisition module, the data conversion module and the data backup module are connected with each other.
In the big data based advertisement management system of the present invention, the advertisement information to be added includes a service number, an advertisement name, a broadcasting channel, an advertisement type, broadcasting days, a start date, a length, a stop date, a broadcasting form, a number of advertisement words, a total amount, a discount, a proportion of a bid, a bid amount, a received amount, a owed amount, a date item one, a date item two, and a text item five.
In the advertisement management system based on big data according to the present invention, the advertisement management system further includes:
a setting management unit: for advertisement setting management;
the setting management unit is respectively connected with the system login unit, the main interface unit, the advertisement management unit, the marketing resource management unit, the advertisement marketing data analysis unit and the quit system unit.
In the advertisement management system based on big data according to the present invention, the advertisement management system further includes:
a service statistic unit: for advertisement service statistics;
the business statistic unit is respectively connected with the system login unit, the main interface unit, the advertisement management unit, the marketing resource management unit, the advertisement marketing data analysis unit, the setting management unit and the quit system unit.
The advertisement management system based on big data has the following beneficial effects: the system comprises a system login unit, a main interface unit, an advertisement management unit, a marketing resource management unit, an advertisement marketing data analysis unit and a quit system unit, so that the stability and the safety of data are guaranteed, the intelligent management of big data analysis is realized, and the good big data analysis effect is guaranteed.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a schematic diagram of an embodiment of a big data based advertisement management system according to the present invention;
FIG. 2 is a schematic view of a main interface in the embodiment;
FIG. 3 is a schematic diagram of an advertisement management interface in the embodiment;
FIG. 4 is a schematic illustration of a marketing resources management interface in accordance with an illustrative embodiment;
FIG. 5 is a schematic view of an exit system interface in the embodiment;
FIG. 6 is a schematic structural diagram of an advertisement management unit in the embodiment;
FIG. 7 is a diagram showing an advertisement addition interface in the embodiment;
FIG. 8 is a diagram showing an advertisement modification interface in the embodiment;
FIG. 9 is a diagram showing an advertisement deletion interface in the embodiment;
FIG. 10 is a schematic structural diagram of a marketing resource management unit in the embodiment;
FIG. 11 is a schematic diagram of a customer add interface in the embodiment;
FIG. 12 is a schematic view of an information modification interface in the embodiment;
FIG. 13 is a diagram illustrating a delete information interface in accordance with an illustrative embodiment;
FIG. 14 is a schematic structural diagram of an advertisement marketing data analysis unit in the embodiment;
FIG. 15 is a schematic view of an information collection interface in the embodiment;
FIG. 16 is a schematic view of a data conversion interface in the embodiment;
fig. 17 is a schematic diagram of a data backup interface in the embodiment.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the embodiment of the big data based advertisement management system of the present invention, a schematic structural diagram of the big data based advertisement management system is shown in fig. 1. In fig. 1, the big data based advertisement management system includes a system login unit 1, a main interface unit 2, an advertisement management unit 3, a marketing resources management unit 4, an advertisement marketing data analysis unit 5, and an exit system unit 8, which are preferably connected to each other.
Wherein, the system login unit 1 is used for logging in the big data based advertisement management system by inputting a user name and a password. Specifically, after double-clicking the system icon on the desktop, a window pops up, in which a user name and a password need to be input, and after the user name and the password are input, the user clicks to login. The user name and the password can be authenticated to enter the big data based advertisement management system only if the user name and the password are correct, and various functions of the big data based advertisement management system can be used. The main interface of the advertisement management system based on the big data can be accessed only after the login is successful, and the entry of the main interface is prompted when the login is successful.
The main interface unit 2 is used for providing core functions of the big data based advertisement management system. Specifically, the user enters the main interface of the big data based advertisement management system after login is successful, the main interface comprises a plurality of core functions, but when the system is loaded for the first time, the system loads data, so that a certain time is needed, and the user can successfully enter the big data based advertisement management system after loading is completed. Fig. 2 is a schematic diagram of the main interface in the embodiment.
The advertisement management unit 3 is used for managing an advertisement information detail table. Specifically, an advertisement management icon on the interface is clicked, an advertisement management prompt box pops up, and a user can see an advertisement information detail list which mainly comprises information such as advertisement names, advertisement types, duration, times, days and the like. Fig. 3 is a schematic diagram of an advertisement management interface in the embodiment.
The marketing resources management unit 4 is used to manage the customer detailed information table. Specifically, a marketing resource management icon on the interface is clicked, a resource management prompt box pops up, and a user can see a customer detailed information table which mainly comprises information such as a customer number, a customer type, a customer name, a unit where the customer is located, a contact telephone and an address. FIG. 4 is a diagram of a marketing resources management interface according to the present embodiment.
The advertisement marketing data analysis unit 5 is used for performing information acquisition, data conversion and data backup of advertisement marketing data.
The exit system unit 8 is used to exit the big data based advertisement management system. Specifically, the system can be exited by clicking an exit button on the interface, popping up an exit prompt box, and clicking a determination button. Fig. 5 is a schematic diagram of the exit system interface in the present embodiment.
The advertisement management system based on big data mainly has the functions of advertisement management, marketing resource management, advertisement marketing data analysis and the like due to the fact that the system login unit 1, the main interface unit 2, the advertisement management unit 3, the marketing resource management unit 4, the advertisement marketing data analysis unit 5 and the quit system unit 8 are arranged. The advertisement management system based on the big data guarantees stability and safety of the data and is used for carrying out intelligent management on big data analysis. The advertisement management system based on the big data is mature and stable, convenient and quick to install and implement, and can be installed by a user. The advertisement management system based on the big data can also perform automatic software backup and manage user authority, and guarantees good big data analysis effect.
Fig. 6 is a schematic structural diagram of an advertisement management unit in the present embodiment, and in fig. 6, the advertisement management unit 3 further includes an advertisement adding module 31, an advertisement modifying module 32 and an advertisement deleting module 33, which are connected to each other.
The advertisement management system according to claim 2, wherein the advertisement adding module 31 is configured to click an adding icon on the advertisement management interface, pop up an advertisement adding prompt box, so that the user can see the added information, and fill the advertisement information to be added in the advertisement adding prompt box, and is characterized in that the advertisement information to be added includes a service number, an advertisement name, a broadcasting channel, an advertisement type, broadcasting days, a start date, a length, a stop date, a broadcasting form, a number of advertisement words, a total amount, a discount, a promotion proportion, a promotion amount, a received amount, a default amount, a date item one, a date item two, and a text item five. Fig. 7 is a schematic diagram of an advertisement adding interface in the present embodiment.
The advertisement modification module 32 is configured to click a modification button on the advertisement management interface, pop up an advertisement modification prompt box, so that the user can see the detailed advertisement information, modify the corresponding information in the advertisement information, and click and store the information. Fig. 8 is a schematic diagram of an advertisement modification interface in the present embodiment.
The advertisement deleting module 33 is configured to select an advertisement to be deleted, click a deleting icon, pop up a deleting prompt box, and delete the advertisement according to the prompt information. Fig. 9 is a schematic diagram of an advertisement deletion interface in the present embodiment.
Fig. 10 is a schematic structural diagram of the marketing resources management unit in this embodiment, and in fig. 10, the marketing resources management unit 4 further includes a customer adding module 41, an information modifying module 42 and an information deleting module 43, which are connected to each other.
The customer adding module 41 is used for clicking an adding icon on the marketing resource management interface, popping up a customer adding prompt box, enabling a user to see adding information, and adding a customer number, a customer category, a customer name, a unit where the customer is located, a contact phone number, an address and the like into the customer adding prompt box. FIG. 11 is a diagram illustrating a client add interface according to the embodiment.
The information modification module 42 is used for clicking a modification button on the marketing resource management interface, popping up an information modification prompt box, enabling a user to see the detailed information of the client, modifying the client number, the client classification, the client name, the unit where the client is located, the contact telephone or the address in the information modification prompt box, and clicking to store the client. Fig. 12 is a schematic diagram of an information modification interface in the present embodiment.
The delete information module 43 is used to select the client to be deleted, click the delete icon, pop up the delete prompt box, and delete the client according to the prompt information. Fig. 13 is a schematic diagram of a delete information interface in this embodiment.
Fig. 14 is a schematic structural diagram of the advertisement marketing data analysis unit in this embodiment, and in fig. 14, the advertisement marketing data analysis unit 5 further includes an information collection module 51, a data conversion module 52, and a data backup module 53, which are connected to each other.
The information acquisition module 51 is configured to click an information acquisition icon on the main interface, pop up an information acquisition prompt box, so that the user can see information filling items, and fill information such as time, advertisement form, delivery platform, delivery times, browsing amount, query amount, percentage, effective conversion rate, purchase growth rate, and the like in the information acquisition prompt box. Fig. 15 is a schematic diagram of an information acquisition interface in the present embodiment.
The data conversion module 52 is configured to click a data conversion button on the interface, and pop up a data conversion prompt box, so that the user can see data displayed in the form of a line graph, a bar graph, or a pie graph in the data conversion prompt box. Fig. 16 is a schematic diagram of a data conversion interface in the present embodiment.
The data backup module 53 is configured to click a data backup button on the interface, pop up a data backup operation box, click a select path button, pop up a data backup prompt box, and perform an operation according to the prompt content. Fig. 17 is a schematic diagram of a data backup interface in the present embodiment.
As shown in fig. 1, in this embodiment, the advertisement management system based on big data further includes a setting management unit 6, and the setting management unit 6 is configured to perform advertisement setting management. The setting management unit 6 is interconnected with the system login unit 1, the main interface unit 2, the advertisement management unit 3, the marketing resource management unit 4, the advertisement marketing data analysis unit 5, and the logout system unit 8, respectively.
In this embodiment, the advertisement management system based on big data further includes a service statistics unit 7, and the service statistics unit 7 is configured to perform advertisement service statistics. The business statistic unit 7 is respectively connected with the system login unit 1, the main interface unit 2, the advertisement management unit 3, the marketing resource management unit 4, the advertisement marketing data analysis unit 5, the setting management unit 6 and the quit system unit 8.
In short, in this embodiment, since the system login unit 1, the main interface unit 2, the advertisement management unit 3, the marketing resource management unit 4, the advertisement marketing data analysis unit 5, and the quit system unit 8 are provided, the advertisement management system based on big data mainly has the functions of advertisement management, marketing resource management, advertisement marketing data analysis, and the like. The advertisement management system based on the big data guarantees stability and safety of the data and is used for carrying out intelligent management on big data analysis. The advertisement management system based on the big data is mature and stable, convenient and quick to install and implement, and can be installed by a user. The advertisement management system based on the big data can also perform automatic software backup and manage user authority, and guarantees good big data analysis effect.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.
Claims (7)
1. An advertisement management system based on big data, comprising:
a system login unit: the advertisement management system is used for logging in the big data based advertisement management system by inputting a user name and a password;
a main interface unit: a core function for providing the big data based advertisement management system;
an advertisement management unit: the system is used for managing the detailed table of the advertisement information;
marketing resource management unit: for managing the customer detail information table;
advertisement marketing data analysis unit: the system is used for carrying out information acquisition, data conversion and data backup on advertisement marketing data;
exiting the system unit: for exiting the big-data based advertising management system;
the system login unit, the main interface unit, the advertisement management unit, the marketing resource management unit, the advertisement marketing data analysis unit and the quit system unit are connected with each other.
2. The big data-based advertisement management system according to claim 1, wherein the advertisement management unit further comprises:
an advertisement adding module: the system comprises an advertisement adding prompt box and an advertisement adding prompt box, wherein the advertisement adding prompt box is used for clicking an adding icon on an advertisement management interface, popping up the advertisement adding prompt box, and filling advertisement information to be added into the advertisement adding prompt box;
an advertisement modification module: the advertisement management interface is used for clicking a modification button on the advertisement management interface, popping up an advertisement modification prompt box, modifying corresponding information in the advertisement information, and clicking for storage;
the advertisement deleting module: the advertisement deleting device is used for selecting the advertisement to be deleted, clicking the deleting icon, popping up a deleting prompt box, and deleting the advertisement according to prompt information;
the advertisement adding module, the advertisement modifying module and the advertisement deleting module are connected with each other.
3. The big data-based advertising management system according to claim 1, wherein the marketing resources management unit further comprises:
a client adding module: the system comprises a marketing resource management interface, a customer adding prompt box and a user adding prompt box, wherein the marketing resource management interface is used for clicking an adding icon on the marketing resource management interface, popping up the customer adding prompt box, and adding a customer number, a customer classification, a customer name, a unit where the customer is located, a contact telephone and an address into the customer adding prompt box;
an information modification module: the system comprises a marketing resource management interface, a modification button, an information modification prompt box, a customer number, a customer category, a customer name, a unit where the customer is located, a contact telephone or an address, and a storage unit, wherein the marketing resource management interface is used for clicking the modification button on the marketing resource management interface, popping up the information modification prompt box, modifying the customer number, the customer category, the customer name, the unit where the customer is;
and a deletion information module: the system is used for selecting the clients needing to be deleted, clicking the deletion icon, popping up a deletion prompt box, and deleting the clients according to prompt information;
the client adding module, the information modifying module and the information deleting module are connected with each other.
4. The big-data based advertisement management system according to claim 1, wherein the advertisement marketing data analysis unit further comprises:
the information acquisition module: the system comprises a main interface, an information acquisition icon, an information acquisition prompt box, a release platform, release times, browsing volume, inquiry volume, percentage, effective conversion rate and purchase growth rate, wherein the information acquisition icon is used for clicking the main interface, and the information acquisition prompt box is popped up;
a data conversion module: the data conversion prompt box is used for displaying data in a form of a line graph, a bar graph or a pie graph;
the data backup module: the system comprises a data backup button, a selection path button, a data backup prompt box and a prompt content, wherein the data backup button is used for clicking the data backup button on an interface, popping up a data backup operation box, clicking the selection path button, popping up the data backup prompt box and operating according to the prompt content;
the information acquisition module, the data conversion module and the data backup module are connected with each other.
5. The big-data based advertisement management system of claim 2, wherein the advertisement information to be added comprises a service number, an advertisement name, a broadcasting channel, an advertisement type, broadcasting days, a start date, a length, a stop date, a broadcasting form, a number of advertisement words, a total amount, a discount, a proportion of a bid, an amount of a received bid, an amount of a owed bid, a date item one, a date item two, and a text item five.
6. The big data-based advertising management system according to any one of claims 1 to 5, further comprising:
a setting management unit: for advertisement setting management;
the setting management unit is respectively connected with the system login unit, the main interface unit, the advertisement management unit, the marketing resource management unit, the advertisement marketing data analysis unit and the quit system unit.
7. The big data-based advertising management system according to claim 6, further comprising:
a service statistic unit: for advertisement service statistics;
the business statistic unit is respectively connected with the system login unit, the main interface unit, the advertisement management unit, the marketing resource management unit, the advertisement marketing data analysis unit, the setting management unit and the quit system unit.
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