CN110808899A

CN110808899A - Content sharing method, device, client, server and system

Info

Publication number: CN110808899A
Application number: CN201910969124.3A
Authority: CN
Inventors: 谭兵; 鲁悦
Original assignee: Reach Best Technology Co Ltd
Current assignee: Reach Best Technology Co Ltd; Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2019-10-12
Filing date: 2019-10-12
Publication date: 2020-02-18
Anticipated expiration: 2039-10-12
Also published as: CN110808899B

Abstract

The disclosure provides a content sharing method, a content sharing device, a content sharing client, a content sharing server and a content sharing system, wherein when a user shares content, the display order of sharing platforms corresponding to the user is obtained, and the sharing platforms are correspondingly displayed on a sharing interface, so that personalized sharing platform arrangement for the user is realized, and the exposure rate, the reflux rate and the conversion rate of the shared content are improved. The method comprises the following steps: receiving a sharing operation instruction; acquiring a display order of each sharing platform of the user account corresponding to the sharing operation instruction; and displaying the sharing platforms through a sharing interface according to the display sequence of the sharing platforms so as to share the content through the sharing platforms.

Description

Content sharing method, device, client, server and system

Technical Field

The present disclosure relates to the field of internet application technologies, and in particular, to a content sharing method, device, client, server, and system.

Background

In internet applications, sharing to a third-party platform is a means for attracting new and old users to open applications, and usually when a user uses the internet applications to share the third-party through a sharing interface, a row of sharing options appear for the user to select, for example, platforms such as WeChat, microblog and QQ, and the user can select a channel to share. Sharing options are usually fixed arrangements, for example, if a third-party application uses more users, the sharing options are arranged in front, and if the third-party application uses less users, the sharing options are arranged in back.

Disclosure of Invention

The disclosure provides a content sharing method, a content sharing device, a client, a server and a content sharing system, wherein when a user shares content, a display sequence of sharing platforms corresponding to the user is obtained, and each itemized platform is correspondingly displayed on a sharing interface, so that personalized sharing platform arrangement aiming at the user is realized, and the exposure rate, the reflux rate and the conversion rate of the shared content are improved.

In a first aspect, the present disclosure provides a content sharing method, including:

receiving a sharing operation instruction;

acquiring a display order of each sharing platform of the user account corresponding to the sharing operation instruction;

and displaying the sharing platforms through a sharing interface according to the display sequence of the sharing platforms so as to share the content through the sharing platforms.

As an optional implementation manner, the obtaining a display order of each sharing platform of the user account corresponding to the sharing operation instruction includes:

acquiring associated sharing information of the sharing operation instruction; the associated sharing information at least comprises one of a user type to which a user account corresponding to the sharing operation instruction belongs or a content type to which the sharing content corresponding to the sharing operation instruction belongs;

determining a platform sharing index of each sharing platform according to the associated sharing information;

and determining the display sequence of each sharing platform according to the size of the platform sharing index of each sharing platform.

As an optional implementation manner, the association sharing information at least includes the user type;

the determining the sharing index of each sharing platform according to the associated sharing information includes:

acquiring user sharing indexes of all sharing platforms corresponding to the user types according to the user types; the user sharing index at least comprises one of a sharing content conversion rate, a sharing content click rate or a sharing content forwarding rate corresponding to the user type.

And determining the platform sharing index of each sharing platform according to the user sharing index.

As an optional implementation manner, the obtaining, according to the user type, a user sharing index of each sharing platform corresponding to the user type includes:

based on a display sequence predetermined by each sharing platform, acquiring sharing behavior information of all users in a set time period under the user type; the sharing behavior information at least comprises a behavior sharing result generated by each user performing content sharing behavior on each sharing platform;

and acquiring the user sharing index of each sharing platform according to the sharing behavior information.

As an optional implementation manner, the obtaining of the associated sharing information of the sharing operation instruction includes:

the method comprises the steps that behavioral data of user accounts are used as input, user types to which the user accounts belong are obtained through a user classification model trained through a neural network, the user classification model is a preset neural network model, and the user classification model is trained by using the behavioral data of a plurality of user accounts and the user types to which the corresponding user accounts belong as training samples.

As an optional implementation manner, the association sharing information at least includes the content type;

according to the content type, acquiring a content sharing index of each sharing platform corresponding to the content type; the content sharing index at least comprises one of a sharing content conversion rate, a sharing content click rate or a sharing content forwarding rate corresponding to the content type.

And determining the platform sharing index of each sharing platform according to the content sharing index.

As an optional implementation manner, the obtaining, according to the content type, content sharing indexes of the sharing platforms corresponding to the content type includes:

based on a display sequence predetermined by each sharing platform, acquiring content sharing information of all shared contents in a set time period under the content type; the content sharing information at least comprises content sharing results generated after each sharing content is shared in each sharing platform;

and acquiring the content sharing index of each sharing platform according to the content sharing information.

As an optional implementation manner, the association sharing information includes the user type and the content type;

acquiring user sharing indexes of all sharing platforms corresponding to the user types according to the user types; the user sharing index at least comprises one of a sharing content conversion rate, a sharing content click rate or a sharing content forwarding rate corresponding to the user type;

according to the content type, acquiring a content sharing index of each sharing platform corresponding to the content type; the content sharing index at least comprises one of a sharing content conversion rate, a sharing content click rate or a sharing content forwarding rate corresponding to the content type;

and determining the platform sharing indexes of the sharing platforms according to the user sharing indexes and the content sharing indexes of the sharing platforms.

and sending a sharing request message to a server according to the sharing operation instruction, and triggering the server to acquire and return the display sequence of each sharing platform.

In a second aspect, the present disclosure provides a content sharing method, including:

responding to a received sharing request message, and acquiring associated sharing information corresponding to the sharing request message; the associated sharing information at least comprises one of a user type to which a user account corresponding to the sharing request message belongs or a content type to which the shared content corresponding to the sharing request message belongs;

In a third aspect, the present disclosure provides a content sharing apparatus, which includes an instruction receiving module, a display order obtaining module, and a sharing interface display module, wherein:

the receiving instruction module is configured to execute a receiving and sharing operation instruction;

the display order acquisition module is configured to execute display order acquisition of each sharing platform of the user account corresponding to the sharing operation instruction;

and the sharing interface display module is configured to display the sharing platforms through the sharing interface according to the display sequence of the sharing platforms so as to share the content through the sharing platforms.

As an optional implementation manner, the obtaining display order module is specifically configured to perform:

As an optional implementation manner, the association sharing information at least includes the user type; the get display order module is specifically configured to perform:

As an optional implementation manner, the association sharing information at least includes the content type; the get display order module is specifically configured to perform:

As an optional implementation manner, the association sharing information includes the user type and the content type; the get display order module is specifically configured to perform:

In a fourth aspect, the present disclosure provides another content sharing apparatus, including an information obtaining module, an index determining module, and a display order determining module, wherein:

the information sharing acquisition module is configured to execute the steps of responding to the received sharing request message and acquiring the associated sharing information corresponding to the sharing request message; the associated sharing information at least comprises one of a user type to which a user account corresponding to the sharing request message belongs or a content type to which the shared content corresponding to the sharing request message belongs;

the sharing index determining module is configured to determine the platform sharing index of each sharing platform according to the associated sharing information;

and the display order determining module is configured to determine the display order of each sharing platform according to the size of the platform sharing index of each sharing platform.

As an optional implementation manner, the association sharing information at least includes the user type; the determining the sharing index module is specifically configured to perform:

As an optional implementation, the determining the share index module is specifically configured to perform:

As an optional implementation manner, the association sharing information at least includes the content type; the determining the sharing index module is specifically configured to perform:

As an optional implementation manner, the association sharing information includes the user type and the content type; the determining the sharing index module is specifically configured to perform:

In a fifth aspect, the present disclosure provides a content sharing client, including:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to perform the steps of:

receiving a sharing operation instruction;

As an alternative embodiment, the processor is configured to perform:

As an optional implementation manner, the association sharing information at least includes the user type; the processor is configured to perform:

As an alternative embodiment, the processor is configured to perform:

As an optional implementation manner, the association sharing information at least includes the content type; the processor is configured to perform:

As an alternative embodiment, the processor is configured to perform:

As an optional implementation manner, the association sharing information includes the user type and the content type; the processor is configured to perform:

As an alternative embodiment, the processor is configured to perform:

In a sixth aspect, the present disclosure provides a content sharing server, including:

a processor;

a memory for storing the processor-executable instructions;

As an alternative embodiment, the processor is configured to perform:

the associated sharing information at least comprises the user type;

As an alternative embodiment, the processor is configured to perform:

the associated sharing information at least comprises the content type;

As an alternative embodiment, the processor is configured to perform:

the associated sharing information comprises the user type and the content type;

In a seventh aspect, the present disclosure provides a content sharing system, including a client and a server, wherein:

the client comprising a processor and a memory for storing processor-executable instructions, the processor being configured to execute the instructions to implement steps comprising: receiving a sharing operation instruction; sending a sharing request message to a server according to the sharing operation instruction, and triggering the server to acquire and return the display sequence of each sharing platform; displaying the sharing platforms through a sharing interface according to the display sequence of the sharing platforms so as to share content through the sharing platforms;

the server comprising a processor and a memory for storing processor-executable instructions, the processor being configured to execute the instructions to perform steps comprising: responding to a received sharing request message, and acquiring associated sharing information corresponding to the sharing request message; the associated sharing information at least comprises one of a user type to which a user account corresponding to the sharing request message belongs or a content type to which the shared content corresponding to the sharing request message belongs; determining a platform sharing index of each sharing platform according to the associated sharing information; and determining the display sequence of each sharing platform according to the size of the platform sharing index of each sharing platform, and sending the display sequence of each sharing platform to the client.

In an eighth aspect, the present disclosure provides a computer storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the method of the first aspect.

In a ninth aspect, the present disclosure provides a computer storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the method of the first aspect described above.

According to the content sharing method and device and the electronic equipment, when a user carries out content sharing, the display sequence of each sharing platform corresponding to the user is obtained, each itemized platform is correspondingly displayed on the sharing interface, personalized sharing platform arrangement aiming at the user is achieved, exposure rate, backflow rate and conversion rate of shared content are improved, and sharing experience of the user is improved.

Drawings

Fig. 1 is a flowchart of a content sharing method according to an embodiment of the disclosure;

fig. 2A is a schematic diagram of a sharing interface according to an embodiment of the disclosure;

fig. 2B is a schematic diagram of a sharing interface according to an embodiment of the disclosure;

fig. 2C is a schematic diagram illustrating a received sharing operation instruction according to an embodiment of the disclosure;

fig. 2D is a schematic diagram illustrating a received sharing operation instruction according to an embodiment of the disclosure;

fig. 3 is a flowchart of another content sharing method according to an embodiment of the disclosure;

fig. 4 is a schematic diagram of a content sharing apparatus according to an embodiment of the disclosure;

fig. 5 is a schematic view of another content sharing apparatus according to an embodiment of the disclosure;

fig. 6 is a schematic diagram of a content sharing client according to an embodiment of the present disclosure;

fig. 7 is a schematic diagram of a content sharing server according to an embodiment of the disclosure;

fig. 8 is a schematic diagram of a content sharing system according to an embodiment of the disclosure.

Detailed Description

To make the objects, technical solutions and advantages of the present disclosure clearer, the present disclosure will be described in further detail with reference to the accompanying drawings, and it is apparent that the described embodiments are only a part of the embodiments of the present disclosure, rather than all embodiments. All other embodiments, which can be derived by one of ordinary skill in the art from the embodiments disclosed herein without making any creative effort, shall fall within the scope of protection of the present disclosure.

Some of the words that appear in the text are explained below:

1. the term "and/or" in the embodiments of the present disclosure describes an association relationship of associated objects, and means that there may be three relationships, for example, a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship.

2. The term "client" in the embodiments of the present disclosure refers to a program corresponding to a server and providing local services for a client, and is generally installed on a common client except some application programs that are only run locally, and needs to run in cooperation with the server, including a desktop computer, a mobile phone, a notebook, a tablet computer, a vehicle-mounted computer, and the like.

The application scenario described in the embodiment of the present disclosure is for more clearly illustrating the technical solution of the embodiment of the present disclosure, and does not form a limitation on the technical solution provided in the embodiment of the present disclosure, and as a person having ordinary skill in the art knows, with the occurrence of a new application scenario, the technical solution provided in the embodiment of the present disclosure is also applicable to similar technical problems. In the description of the present disclosure, the term "plurality" means two or more unless otherwise specified.

Because the display order of each sharing platform is usually fixed at present, and is generally determined based on the click rate of each sharing platform when all clients share, for example, the sharing platforms are arranged from front to back according to the order of the click rate from high to low, therefore, the way of setting the initial arrangement order only considers the use frequency of all users on the network to the sharing platforms, does not consider the use habits of different users to the sharing platforms, and may cause the problems of poor exposure effect, low reflux rate, low forwarding rate and the like when the users with different sharing habits use the sharing platforms with fixed ordering. In order to solve the technical problem, the embodiment of the disclosure provides a content sharing method, which can determine the display order of the sharing platforms of different users in a personalized manner for different users, thereby improving the exposure rate, the reflux rate and the conversion rate of the shared content to a certain extent, and improving the sharing experience of the users.

As shown in fig. 1, an embodiment of the present disclosure provides a content sharing method, which includes the following steps:

it should be noted that, the content sharing method provided in the embodiments of the present disclosure may be applied to a client or a server, which is not limited in this embodiment.

Taking the application of the method to the client as an example, a detailed description is given of a content sharing method provided by the embodiment:

firstly, a process that a user determines shared content at a client and performs a sharing operation is briefly described, as shown in fig. 2A-2B, after the client displays sharable content on a display interface, if the user performs the sharing operation on the sharable content, the user can click to "share to" and send a sharing operation instruction to the client;

as shown in fig. 2C-2D, after receiving the sharing operation instruction, the client displays the display order of each sharing platform on the sharing interface, and the user can click any sharing platform on the sharing interface to share the content.

Step 100, receiving a sharing operation instruction;

the sharing operation instruction may be a human-computer interaction instruction received by the client, for example, the sharing operation instruction may be an instruction triggered by human-computer interaction operations, such as gesture sliding operations and click operations, performed by the user on a human-computer interaction interface displayed by the client.

Step 101, acquiring a display order of each sharing platform of the user account corresponding to the sharing operation instruction;

optionally, after receiving the sharing operation instruction, the client sends a sharing request message to the server according to the sharing operation instruction, and triggers the server to acquire and return the display order of each sharing platform. The client side is obtained through the server, and the implementation complexity of the client side can be reduced.

And 102, displaying the sharing platforms through a sharing interface according to the display sequence of the sharing platforms so as to share the content through the sharing platforms.

In step 101, the information acquired by the client includes, but is not limited to, the association sharing information of the sharing operation instruction, the client may acquire the association sharing information of the sharing operation instruction in real time, or acquire the association sharing information of the sharing operation instruction at intervals of a set time period, update and store the acquired association sharing information, so that the client may read the association sharing information of the sharing operation instruction acquired last time.

The associated sharing information at least comprises one of a user type to which a user account corresponding to the sharing operation instruction belongs or a content type to which the sharing content corresponding to the sharing operation instruction belongs;

in implementation, the client can determine the platform sharing index of each sharing platform according to the acquired associated sharing information; one possible implementation manner is that the client may determine the sharing indexes of the sharing platforms corresponding to different user types according to the obtained user types to which the user accounts corresponding to the sharing operation instructions belong, and it is easy to understand that when users of the same type perform sharing operation, the selected sharing platforms are similar or consistent to a great extent, and correspondingly, the sharing indexes of the sharing platforms corresponding to users of the same type are similar or consistent to a great extent, so in this embodiment, the user types to which the user accounts belong are classified to determine the sharing indexes of the sharing platforms corresponding to different user types, thereby obtaining display orders of the sharing platforms corresponding to users of different types, and implementing personalized sharing platform arrangement for different users;

for example, users of the same type who often browse, click, like and like movie and television works are regarded as interested in the movie and television works, so that the use frequency of some movie and television sharing platforms is high, the sharing index of the movie and television sharing platform corresponding to the users is determined to be high, and the movie and television sharing platforms of the objects can be arranged in a front position in a sequencing mode; or, for the users of the same type who often perform related operations on fashion works, the determined sharing index of the fashion sharing platform corresponding to the users of the same type is higher, and the fashion sharing platforms of the users of the same type can be arranged in a front position in a sequencing mode.

In another possible implementation manner, the client may determine the sharing index of each sharing platform corresponding to the content type according to the content type to which the shared content corresponding to the obtained sharing operation instruction belongs, it is easy to understand that the platforms selected for sharing by the shared content of the same type are similar or consistent to a great extent, and correspondingly, the sharing indexes of each sharing platform corresponding to the shared content of the same type are similar or consistent to a great extent.

For example, when movie and television works are shared, the sharing frequency on some movie and television sharing platforms is high, and the sharing index of the movie and television sharing platform corresponding to the works is determined to be high, so that the movie and television sharing platforms of the works can be arranged in a front position in a sequence; or when the fashion works are shared, the determined sharing index of the fashion sharing platform corresponding to the fashion works is higher, and the fashion sharing platforms corresponding to the fashion works can be arranged in a front position in a sequencing mode.

Furthermore, the display sequence of each sharing platform is determined according to the size of the platform sharing index of each sharing platform. Optionally, in this embodiment, the sharing platforms are displayed according to a descending order of the platform sharing indexes of the sharing platforms; or displaying the sharing platforms according to the ascending order of the platform sharing indexes of the sharing platforms from small to large.

Based on that the associated sharing information at least includes one of a user type to which a user account corresponding to the sharing operation instruction belongs or a content type to which the sharing content corresponding to the sharing operation instruction belongs, the following description is given for determining the sharing index of each sharing platform according to the associated sharing information in each case:

in case 1, the associated sharing information at least includes the user type;

according to the associated sharing information, the specific implementation mode of determining the sharing index of each sharing platform is as follows:

1) acquiring user sharing indexes of all sharing platforms corresponding to the user types according to the user types;

in implementation, the client may obtain the user sharing indexes of the sharing platforms corresponding to the user types in real time, or obtain the user sharing indexes of the sharing platforms corresponding to the user types at intervals of a set time period, and update and store the obtained user sharing indexes of the sharing platforms, so that the client can read the user sharing indexes of the sharing platforms obtained last time.

In implementation, according to the user type, a specific implementation manner of obtaining the user sharing index of each sharing platform corresponding to the user type is as follows:

based on a display sequence predetermined by each sharing platform, acquiring sharing behavior information of all users in a set time period under the user type;

the display order predetermined by each sharing platform may be the initial display order of each sharing platform, or may be the last determined display order of each sharing platform.

The sharing behavior information at least comprises a behavior sharing result generated by each user performing content sharing behavior on each sharing platform; the method specifically includes, but is not limited to, sharing the shared content on one or more sharing platforms, whether the shared content is clicked by another user after being shared on the corresponding sharing platform, or whether the shared content is forwarded by another user, or whether the shared content is opened by another user and the another user returns to the sharing platform corresponding to the shared content, or the frequency of sharing the shared content on each sharing platform, that is, the click rate of the user generating the sharing behavior by clicking each sharing platform.

In implementation, the user sharing index at least includes one of a sharing content conversion rate, a sharing content click rate, or a sharing content forwarding rate corresponding to the user type. The user sharing index in the embodiment can more comprehensively represent the use habits of users of various types on the network on the sharing platform, the platform sharing index of each platform is determined through the user sharing index of each user type, and the exposure rate, the conversion rate, the click rate, the forwarding rate and the like of the shared content on the sharing platform are effectively improved.

It is easy to understand that the sharing content conversion rate is used for indicating that after the sharing content is shared in the sharing platform a, the sharing content is opened by other users and other users are enabled to flow back to the sharing platform a, so that the sharing content conversion rate of the sharing platform a is obtained; based on the calculation, the conversion rate of the shared content in each sharing platform is calculated.

The shared content click rate is used for indicating the frequency of opening the shared content by other users after the shared content is shared by the sharing platform A, so that the shared content click rate of the sharing platform A is obtained; based on the result, the click rate of the shared content on each shared platform is calculated.

The sharing content forwarding rate is used for indicating the frequency of sharing content in the sharing platform A, so that the sharing content forwarding rate of the sharing platform A is obtained; based on the calculation, the shared content forwarding rate of the shared content on each shared platform is calculated.

2) And determining the platform sharing index of each sharing platform according to the user sharing index.

And if the user sharing index comprises at least two parameter values, respectively carrying out weighted summation on the parameter values according to the weight factors corresponding to the parameter values, and determining the user sharing index of each sharing platform, wherein the parameter values at least comprise two of the conversion rate of the shared content, the click rate of the shared content or the forwarding rate of the shared content corresponding to the user type.

For example, if the user sharing index includes a sharing content conversion rate, a sharing content click rate, and a sharing content transfer rate, where the sharing content conversion rate is k1, the sharing content click rate is k2, the sharing content transfer rate is k3, a weighting factor of the sharing content conversion rate is d1, a weighting factor of the sharing content click rate is d2, and a weighting factor of the sharing content transfer rate is d3, the platform sharing index S ═ d1 × k1+ d2 × k2+ d3 × k3, where d1, d2, and d3 are all greater than zero, and optionally, the weighting factor of the sharing content conversion rate is set to be greater than the weighting factor of the sharing content click rate, and is also greater than the weighting factor of the sharing content transfer rate.

In implementation, the user type may be obtained by classifying based on a preset classification rule (for example, according to a user age range, a gender, a region, and the like), or may be obtained by obtaining a user type to which a user account corresponding to the sharing operation instruction belongs in the following manner:

Optionally, the behavior data of the user account includes, but is not limited to, a sharing behavior, a forwarding behavior, an approval behavior, a browsing behavior, and the like of the user account within a set time period.

The preset neural network model comprises a model with a neural network structure or a data classification realized by using a neural network algorithm.

In case 2, the associated sharing information at least includes the content type;

1) according to the content type, acquiring a content sharing index of each sharing platform corresponding to the content type;

in implementation, the client may obtain the content sharing indexes of the sharing platforms corresponding to the content types in real time, or obtain the content sharing indexes of the sharing platforms corresponding to the content types at intervals of a set time period, and update and store the obtained content sharing indexes of the sharing platforms, so that the client may read the content sharing indexes of the sharing platforms obtained last time.

In implementation, according to the content type, a specific implementation manner of obtaining the content sharing index of each sharing platform corresponding to the content type is as follows:

based on a display sequence predetermined by each sharing platform, acquiring content sharing information of all shared contents in a set time period under the content type;

The content sharing information at least comprises content sharing results generated after each sharing content is shared in each sharing platform; the method specifically includes, but is not limited to, sharing the shared content on one or more sharing platforms, whether the shared content is clicked by another user after being shared on the corresponding sharing platform, or whether the shared content is forwarded by another user, or whether the shared content is opened by another user and the another user returns to the sharing platform corresponding to the shared content, or the frequency of sharing the shared content on each sharing platform, that is, the click rate of the user generating the sharing behavior by clicking each sharing platform.

In an implementation, the content sharing index at least includes one of a sharing content conversion rate, a sharing content click rate, or a sharing content forwarding rate corresponding to the content type. The content sharing index in the embodiment can more comprehensively represent that sharing of various types of shared content in different sharing platforms generates sharing effects of different degrees, the platform sharing index of each platform is determined through the content sharing index of each type, and the exposure rate, the conversion rate, the click rate, the forwarding rate and the like after content sharing are effectively improved.

2) And determining the platform sharing index of each sharing platform according to the content sharing index.

And if the content sharing index comprises at least two parameter values, respectively carrying out weighted summation on the parameter values according to the weight factors corresponding to the parameter values, and determining the content sharing index of each sharing platform, wherein the parameter values at least comprise two of the conversion rate of the shared content, the click rate of the shared content or the forwarding rate of the shared content corresponding to the content type.

For example, if the content sharing index includes a sharing content conversion rate, a sharing content click rate, and a sharing content transfer rate, where the sharing content conversion rate is a1, the sharing content click rate is a2, the sharing content transfer rate is a3, the weighting factor of the sharing content conversion rate is b1, the weighting factor of the sharing content click rate is b2, and the weighting factor of the sharing content transfer rate is b3, the platform sharing index C ═ a1 × b1+ a2 × b2+ a3 × b3, where b1, b2, and b3 are all greater than zero, and optionally, the weighting factor of the sharing content conversion rate is set to be greater than the weighting factor of the sharing content click rate, and is also greater than the weighting factor of the sharing content transfer rate.

In implementation, the content type may be determined according to a preset content classification rule (e.g., according to a content length and a type to which the content belongs), or the content type to which the shared content corresponding to the sharing operation instruction belongs may be obtained as follows:

the method comprises the steps that shared content is used as input, the content type of the shared content is obtained through a content classification model trained through a neural network, the content classification model is a preset neural network model, and the content classification model is obtained through training by using a plurality of shared contents and the content type of the corresponding shared content as training samples.

The preset neural network model includes, but is not limited to, a model having a neural network structure or implementing data classification using a neural network algorithm.

Case 3, the associated sharing information includes the user type and the content type;

1) acquiring user sharing indexes of all sharing platforms corresponding to the user types according to the user types; acquiring content sharing indexes of the sharing platforms corresponding to the content types according to the content types;

the user sharing index at least comprises one of a sharing content conversion rate, a sharing content click rate or a sharing content forwarding rate corresponding to the user type; the content sharing index at least comprises one of a sharing content conversion rate, a sharing content click rate or a sharing content forwarding rate corresponding to the content type;

in implementation, the specific method for the client to obtain the user sharing index of each sharing platform corresponding to the user type and obtain the content sharing index of each sharing platform corresponding to the content type is described in the foregoing case 1 and case 2, and details are not repeated here.

2) And determining the platform sharing indexes of the sharing platforms according to the user sharing indexes and the content sharing indexes of the sharing platforms.

Optionally, according to the user sharing index and the weight factor corresponding to the content sharing index, the user sharing index and the content sharing index are respectively subjected to weighted summation, and the platform sharing index of each sharing platform is determined.

For example, if the user sharing index is a, the content sharing index is B, the weighting factor of the user sharing index is D1, and the weighting factor of the content sharing index is D2, the platform sharing index S is a × D1+ B × D2, where both D1 and D2 are greater than zero.

As shown in fig. 3, taking the application of the method to a server as an example, a content sharing method provided in this embodiment is described, wherein some embodiments may refer to the description of the client side and are not repeated herein.

Step 300, responding to a received sharing request message, and acquiring associated sharing information corresponding to the sharing request message; the associated sharing information at least comprises one of a user type to which a user account corresponding to the sharing request message belongs or a content type to which the shared content corresponding to the sharing request message belongs;

step 301, determining a platform sharing index of each sharing platform according to the associated sharing information;

step 302, determining a display order of each sharing platform according to the size of the platform sharing index of each sharing platform.

In this embodiment, after receiving a sharing request message sent by a terminal, a server responds to and acquires associated sharing information corresponding to the sharing request message; determining platform sharing indexes of the sharing platforms according to the associated sharing information; and optionally, sending the determined display order of each sharing platform to the terminal so that the terminal displays on the sharing interface according to the determined display order of each sharing platform.

The associated sharing information at least comprises one of a user type to which a user account corresponding to the sharing operation instruction belongs or a content type to which the sharing content corresponding to the sharing operation instruction belongs; based on that the associated sharing information at least includes one of a user type to which a user account corresponding to the sharing operation instruction belongs or a content type to which the sharing content corresponding to the sharing operation instruction belongs, the following description is given for determining the sharing index of each sharing platform according to the associated sharing information in each case:

in case 1, the associated sharing information at least includes the user type;

as an optional implementation manner, determining the sharing index of each sharing platform according to the associated sharing information includes:

As an optional implementation manner, obtaining, according to the user type, a user sharing index of each sharing platform corresponding to the user type includes:

As an optional implementation manner, obtaining, according to the content type, a content sharing index of each sharing platform corresponding to the content type includes:

Based on the same inventive concept, the embodiment of the present disclosure further provides a content sharing device, and as the device is the device in the method in the embodiment of the present disclosure, and the principle of the device to solve the problem is similar to the method, the implementation of the device may refer to the implementation of the method, and repeated details are not repeated.

As shown in fig. 4, the apparatus includes an instruction receiving module 400, a display order obtaining module 401, and a sharing interface displaying module 402, wherein:

a receive instruction module 400 configured to execute a receive sharing operation instruction;

an obtaining display order module 401 configured to perform obtaining a display order of each sharing platform of the user account corresponding to the sharing operation instruction;

a sharing interface display module 402 configured to perform displaying of the sharing platforms through the sharing interface according to the display order of the sharing platforms, so as to perform content sharing through the sharing platforms.

As an optional implementation manner, the obtaining display order module 401 is specifically configured to perform:

As an optional implementation manner, the association sharing information at least includes the user type; the get display order module 401 is specifically configured to perform:

As an optional implementation manner, the association sharing information at least includes the content type; the get display order module 401 is specifically configured to perform:

As an optional implementation manner, the association sharing information includes the user type and the content type; the get display order module 401 is specifically configured to perform:

Based on the same inventive concept, the embodiment of the present disclosure further provides another content sharing device, and since the device is the device in the method in the embodiment of the present disclosure, and the principle of the device to solve the problem is similar to that of the method, the implementation of the device may refer to the implementation of the method, and repeated details are not repeated.

As shown in fig. 5, the apparatus includes a module 500 for obtaining sharing information, a module 501 for determining a sharing index, and a module 502 for determining a display order, wherein:

the obtain sharing information module 500 is configured to execute obtaining, in response to the received sharing request message, associated sharing information corresponding to the sharing request message; the associated sharing information at least comprises one of a user type to which a user account corresponding to the sharing request message belongs or a content type to which the shared content corresponding to the sharing request message belongs;

a share index determining module 501 configured to determine a platform share index of each sharing platform according to the associated sharing information;

a display order determining module 502 configured to determine a display order of each sharing platform according to the size of the platform sharing index of each sharing platform.

As an optional implementation manner, the association sharing information at least includes the user type; the module 501 for determining a sharing index is specifically configured to perform:

As an optional implementation manner, the module 501 for determining a sharing index is specifically configured to perform:

As an optional implementation manner, the association sharing information at least includes the content type; the module 501 for determining a sharing index is specifically configured to perform:

As an optional implementation manner, the association sharing information includes the user type and the content type; the module 501 for determining a sharing index is specifically configured to perform:

Based on the same inventive concept, the embodiment of the present disclosure further provides a content sharing client, and as the client is the client in the method in the embodiment of the present disclosure, and the principle of the client to solve the problem is similar to that of the method, the implementation of the client may refer to the implementation of the method, and repeated details are not repeated.

As shown in fig. 6, the client includes:

a processor 600;

a memory 601 for storing instructions executable by the processor 600;

wherein the processor 600 is configured to execute the instructions to implement the steps of:

receiving a sharing operation instruction;

As an alternative implementation, the processor 600 is specifically configured to perform:

As an optional implementation manner, the association sharing information at least includes the user type; the processor 600 is specifically configured to perform:

As an optional implementation manner, the association sharing information at least includes the content type; the processor 600 is specifically configured to perform:

As an optional implementation manner, the association sharing information includes the user type and the content type; the processor 600 is specifically configured to perform:

Based on the same inventive concept, the embodiment of the present disclosure further provides a server for sharing content, and since the server is the server in the method in the embodiment of the present disclosure, and the principle of the server for solving the problem is similar to that of the method, the implementation of the server may refer to the implementation of the method, and repeated details are not repeated.

As shown in fig. 7, the server includes:

a processor 700;

a memory 701 for storing instructions executable by the processor 700;

wherein the processor 700 is configured to execute the instructions to implement the steps of:

As an alternative embodiment, the processor 700 is specifically configured to perform:

the associated sharing information at least comprises the user type;

the associated sharing information at least comprises the content type;

Based on the same inventive concept, the embodiment of the present disclosure also provides a content sharing system, and as the system is the system in the method in the embodiment of the present disclosure, and the principle of the system to solve the problem is similar to the method, the implementation of the system may refer to the implementation of the method, and repeated details are not repeated.

As shown in fig. 8, the system includes a client 800 and a server 801, wherein:

the client 800 comprising a processor and a memory for storing processor-executable instructions, the processor being configured to execute the instructions to perform steps comprising: receiving a sharing operation instruction; sending a sharing request message to a server according to the sharing operation instruction, and triggering the server to acquire and return the display sequence of each sharing platform; displaying the sharing platforms through a sharing interface according to the display sequence of the sharing platforms so as to share content through the sharing platforms;

the server 801 comprising a processor and a memory for storing processor-executable instructions, the processor being configured to execute the instructions to perform steps comprising: responding to a received sharing request message, and acquiring associated sharing information corresponding to the sharing request message; the associated sharing information at least comprises one of a user type to which a user account corresponding to the sharing request message belongs or a content type to which the shared content corresponding to the sharing request message belongs; determining a platform sharing index of each sharing platform according to the associated sharing information; and determining the display sequence of each sharing platform according to the size of the platform sharing index of each sharing platform, and sending the display sequence of each sharing platform to the client.

Embodiments of the present disclosure also provide a computer storage medium having a computer program stored thereon, where the computer program, when executed by a processor, implements the following steps:

receiving a sharing operation instruction;

The disclosed embodiments also provide another computer storage medium having a computer program stored thereon, where the computer program, when executed by a processor, implements the following steps:

As will be appreciated by one skilled in the art, embodiments of the present disclosure may be provided as a method, system, or computer program product. Accordingly, the present disclosure may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present disclosure may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.

The present disclosure is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the disclosure. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

It will be apparent to those skilled in the art that various changes and modifications can be made in the present disclosure without departing from the spirit and scope of the disclosure. Thus, if such modifications and variations of the present disclosure fall within the scope of the claims of the present disclosure and their equivalents, the present disclosure is intended to include such modifications and variations as well.

Claims

1. A method for sharing content, the method comprising:

receiving a sharing operation instruction;

2. The method according to claim 1, wherein the obtaining of the display order of each sharing platform of the user account corresponding to the sharing operation instruction comprises:

3. The method of claim 2,

the associated sharing information at least comprises the user type;

4. The method according to claim 3, wherein the obtaining, according to the user type, the user sharing index of each sharing platform corresponding to the user type includes:

5. The method according to claim 3, wherein the obtaining of the associated sharing information of the sharing operation instruction comprises:

6. The method of claim 2,

the associated sharing information at least comprises the content type;

7. The method according to claim 6, wherein the obtaining, according to the content type, the content sharing index of each sharing platform corresponding to the content type includes:

8. A method for sharing content, the method comprising:

9. The content sharing device is characterized by comprising an instruction receiving module, a display order acquiring module and a sharing interface display module, wherein:

10. The content sharing device is characterized by comprising a sharing information obtaining module, a sharing index determining module and a display order determining module, wherein: