CN110796498A - Enterprise advertisement fee accurate delivery platform system and delivery method - Google Patents
Enterprise advertisement fee accurate delivery platform system and delivery method Download PDFInfo
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- CN110796498A CN110796498A CN201911074814.9A CN201911074814A CN110796498A CN 110796498 A CN110796498 A CN 110796498A CN 201911074814 A CN201911074814 A CN 201911074814A CN 110796498 A CN110796498 A CN 110796498A
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- 238000012384 transportation and delivery Methods 0.000 title claims abstract description 19
- 238000002716 delivery method Methods 0.000 title abstract description 5
- 238000000034 method Methods 0.000 claims abstract description 28
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- 230000008569 process Effects 0.000 claims abstract description 11
- 238000012545 processing Methods 0.000 claims abstract description 11
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention provides an enterprise advertisement fee accurate delivery platform system and a delivery method, which comprise the following modules: e, E-commerce platform system: for carrying underlying data; a user asset security management module: the method is used for realizing the process circulation of user registration, login, ordering shopping, advertisement fee acquisition, advertisement fee entry, advertisement fee cashing and advertisement fee deduction consumption; a data server: the method is used for recording the basic account data of the processing platform user. The system has strong stability and expansibility, and the enterprise can obtain the advertisement fee paid by the enterprise by purchasing commodities or participating in activities on the platform through the operation and advertisement fee paying of the platform system, thereby achieving the centralized benefit medium. Meanwhile, the benefit media advertisement putting platform based on the e-commerce platform has the technical characteristics of easiness in expansion and high safety level, improves merchant residence, promotes and puts advertisements by brands, monitors data accurately, regulates and controls in real time, and can meet the advertisement putting requirements of different enterprises, merchants and commodities in the actual use process.
Description
Technical Field
The invention particularly relates to an enterprise advertisement fee accurate delivery platform system and a delivery method.
Background
With the rapid development of economic globalization and the continuous social progress, from the traditional advertising media to the internet advertising era, the media of common consumers for accepting things are changed greatly, and with the gradual disappearance of the internet population, enterprises hope to put the advertisement fee in reality into the consciousness of consumers or audience groups when in traditional advertisement putting, however, the existing advertisement putting form is covered, the enterprises cannot accurately measure the effect and the income brought by the actual advertisement fee when selecting the putting channels, the traditional putting channels have inconsistent prices, opaque data, poor advertisement conversion effect, cannot be accurately regulated and controlled in time and the like, and therefore the enterprises can fall into the dilemma of advertisement expense and advertisement benefit evaluation when in internet advertisement putting. Therefore, an enterprise advertisement fee accurate delivery platform system is urgently needed to solve the problem.
Disclosure of Invention
The invention aims to provide an enterprise advertisement fee accurate launching platform system aiming at the defects of the prior art, and the enterprise advertisement fee accurate launching platform system can well solve the problems.
In order to meet the requirements, the technical scheme adopted by the invention is as follows: the utility model provides an accurate platform system of puting in of enterprise's advertisement expense, this accurate platform system of puting in of enterprise's advertisement expense includes following module:
e, E-commerce platform system: for carrying underlying data;
a user asset security management module: the method is used for realizing the process circulation of user registration, login, ordering shopping, advertisement fee acquisition, advertisement fee entry, advertisement fee cashing and advertisement fee deduction consumption;
a data server: the method is used for recording the basic account data of the processing platform user.
The method for accurately putting the advertising fee of the enterprise comprises the following steps:
s1: performing a self-registration process, selecting information of a merchant type module, a supplier, an advertiser and a supermarket, rapidly identifying business license, an identity card and invoice information of the merchant by adopting pattern recognition and character recognition, and updating data to a data background in real time;
s2: calling a data discrimination unit, discriminating the self-registration data, manually checking and rechecking after screening and filtering, then starting the advertisement fee release authority and starting the advertisement fee release operation authority;
s3: selecting a platform delivery module by the account, carrying out activity application, synchronizing data to a background, and carrying out auditing and opening;
s4: preparing data, carrying out data verification and data authenticity verification, carrying out screening processing by the queue server, and executing a platform display program mechanism;
s5: the application takes effect, the background of the account number carries out real-time data monitoring, and a statistical analysis module and an abnormal alarm module are called;
s6: and summarizing by the data platform, and recording the log and forward and reverse flow link data.
The enterprise advertisement fee accurate delivery platform system and the method have the advantages that:
the system has strong stability and expansibility, and the enterprise can obtain the advertisement fee paid by the enterprise by purchasing commodities or participating in activities on the platform through the operation and advertisement fee paying of the platform system, thereby achieving the decentralized benefit medium. Meanwhile, the benefit media advertisement putting platform based on the E-commerce platform has the technical characteristics of easiness in expansion, high performance and high safety level, improves merchant residence, promotes brands, promotes products, puts advertisements, monitors data accurately, regulates and controls in real time, and can meet the advertisement putting requirements of different enterprises, merchants and commodities in the actual use process.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1 schematically shows a structural diagram of an enterprise advertising fee accurate placement platform system according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be described in further detail with reference to the accompanying drawings and specific embodiments.
In the following description, references to "one embodiment," "an embodiment," "one example," "an example," etc., indicate that the embodiment or example so described may include a particular feature, structure, characteristic, property, element, or limitation, but every embodiment or example does not necessarily include the particular feature, structure, characteristic, property, element, or limitation. Moreover, repeated use of the phrase "in accordance with an embodiment of the present application" although it may possibly refer to the same embodiment, does not necessarily refer to the same embodiment.
Certain features that are well known to those skilled in the art have been omitted from the following description for the sake of simplicity.
With the maturity of the 4G technology and the rise of the 5G era, the network becomes popular, network shopping, network information acquisition and the growth degree of network entertainment are accelerated, the huge user groups also promote network media, and the rise of internet advertisements is promoted. The main object of the present invention is to solve the above problems.
According to an embodiment of the present application, an enterprise accurate advertising fee delivery platform system is provided, as shown in fig. 1, including the following modules:
e, E-commerce platform system: for carrying underlying data;
a user asset security management module: the method is used for realizing the process circulation of user registration, login, ordering shopping, advertisement fee acquisition, advertisement fee entry, advertisement fee cashing and advertisement fee deduction consumption;
a data server: the method is used for recording the basic account data of the processing platform user.
According to an embodiment of the present application, the basic account data of the enterprise advertisement fee accurate delivery platform system includes:
user data: the system comprises an account, a password, assets, order information and basic character portrait data, wherein the user data are used for recording the life process and all behavior tracks of the whole platform of a user, and accurate screening and basic pushing standards of advertising fee putting are carried out by means of a big data identification and analysis module;
basic information of commercial tenants: the system comprises audit data, merchant commodity data, advertisement fee release records, advertisement fee rule records, order data and capital settlement data, wherein the merchant basic data are used for carrying out merchant self-registration, quick audit and double background commodity SKU shelving in real time and realizing operations of quick parking, commodity shelving, order real-time processing and asset settlement;
order data: recording the whole complete flow of order generation, order distribution, order associated advertisement fee rule, online logistics delivery of orders, real-time monitoring of third-party logistics and order after-sale processing.
According to an embodiment of the application, the enterprise accurate advertising fee delivery platform system further includes the following modules:
advertising fee delivery platform: the method is used for realizing the functions of autonomous registration of advertisers, advertisement fee recharging, advertisement fee division, advertisement medium selection, advertisement fee application rules, advertisement fee data monitoring, advertisement fee user information asking, exposure data display, advertisement benefit evaluation and strategy scheme recommendation, platform exposure point display and activity rule data presentation user behavior data analysis.
According to one embodiment of the application, the enterprise advertisement fee accurate delivery platform system comprises the following modules: the system comprises an information processing module, an advertising fee entertainment module, an encryption engine module and a user authority management module.
According to one embodiment of the application, the basic data of the enterprise advertisement fee accurate delivery platform system comprises commodity data, user data, order data, merchant data, advertisement fee data and system logs.
According to one embodiment of the application, the method for accurately putting the enterprise advertising fee comprises the following steps:
s1: performing a self-registration process, selecting information of a merchant type module, a supplier, an advertiser and a supermarket, rapidly identifying business license, an identity card and invoice information of the merchant by adopting pattern recognition and character recognition, and updating data to a data background in real time;
s2: calling a data discrimination unit, discriminating the self-registration data, manually checking and rechecking after screening and filtering, then starting the advertisement fee release authority and starting the advertisement fee release operation authority;
s3: selecting a platform delivery module by the account, carrying out activity application, synchronizing data to a background, and carrying out auditing and opening;
s4: preparing data, carrying out data verification and data authenticity verification, carrying out screening processing by the queue server, and executing a platform display program mechanism;
s5: the application takes effect, the background of the account number carries out real-time data monitoring, and a statistical analysis module and an abnormal alarm module are called;
s6: and summarizing by the data platform, and recording the log and forward and reverse flow link data.
According to an embodiment of the present application, an advertisement delivery system and a delivery method applied to a specific scenario are provided as follows: this accurate platform system that puts in of enterprise's advertising fee can include: the method comprises the following steps of an enterprise advertising fee background, a mall small program/app end and an operation background:
s1: the method comprises the following steps that an enterprise puts advertisement fee to a platform, and the enterprise configures application advertisement fee rules through a background system;
s2: a user purchases commodities to obtain enterprise advertising fees through a mall applet/app end;
s3: the enterprise views the data through the background;
s4: platform operation and background data viewing;
the used technology in step S1 is based on a micro-service architecture, the front and back ends are separated, the programming technology uses Zuul, Eureka and Java/grams, the message middleware uses Rabbitmq, the database uses Mongodb, and the cache library uses Redis (distributed cluster 3 master 3 slave). The platform system has high service availability and high concurrency, and an enterprise publisher can access and log in an enterprise advertising fee background through a browser to perform a series of operations.
Wherein, the server architecture in step S1: based on 6 Ali cloud servers, a linx operating system is used by the installation machine, and Nginx is adopted for domain name resolution, so that load balancing is realized; a service deployment container tomcat, distributed deployment and high availability; the method is realized by Rabbitmq + Redis (distributed cluster) + Lua, the nanosecond-level operation speed is high, the message is more for producers and consumers, and the advertisement fee is quickly generated. Automatically constructing and deploying projects by adopting an infrastructure;
wherein, step S2 further includes a wechat applet/android/IOS end app; the used technology has the advantages that the background interface service is highly available and highly concurrent, the front end uses WeChat applet language, android language and IOS language for coding, the front end and the back end use http protocol, the data format is json, and the code is utf-8. The user downloads the app or uses the WeChat applet to log in for commodity purchase to obtain the advertising fee.
The above-mentioned embodiments only show some embodiments of the present invention, and the description thereof is more specific and detailed, but should not be construed as limiting the scope of the present invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention. Therefore, the protection scope of the present invention should be subject to the claims.
Claims (6)
1. The utility model provides an accurate platform system that puts in of enterprise's advertising fee which characterized in that includes following module:
e, E-commerce platform system: for carrying underlying data;
a user asset security management module: the method is used for realizing the process circulation of user registration, login, ordering shopping, advertisement fee acquisition, advertisement fee entry, advertisement fee cashing and advertisement fee deduction consumption;
a data server: the method is used for recording the basic account data of the processing platform user.
2. The accurate placement platform system for enterprise advertising fees according to claim 1, characterized in that: the basic account data includes:
user data: the system comprises an account, a password, assets, order information and basic character portrait data, wherein the user data are used for recording the life process and all behavior tracks of the whole platform of a user, and accurate screening and basic pushing standards of advertising fee putting are carried out by means of a big data identification and analysis module;
basic information of commercial tenants: the system comprises audit data, merchant commodity data, advertisement fee release records, advertisement fee rule records, order data and capital settlement data, wherein the merchant basic data are used for carrying out merchant self-registration, quick audit and double background commodity SKU shelving in real time and realizing operations of quick parking, commodity shelving, order real-time processing and asset settlement;
order data: recording the whole complete flow of order generation, order distribution, order associated advertisement fee rule, online logistics delivery of orders, real-time monitoring of third-party logistics and order after-sale processing.
3. The accurate placement platform system for enterprise advertising fees according to claim 1, further comprising the following modules:
advertising fee delivery platform: the method is used for realizing the functions of autonomous registration of advertisers, advertisement fee recharging, advertisement fee division, advertisement medium selection, advertisement fee application rules, advertisement fee data monitoring, advertisement fee user information asking, exposure data display, advertisement benefit evaluation and strategy scheme recommendation, platform exposure point display and activity rule data presentation user behavior data analysis.
4. The accurate placement platform system for enterprise advertising fees according to claim 1, characterized in that: the system also comprises the following modules: the system comprises an information processing module, an advertising fee entertainment module, an encryption engine module and a user authority management module.
5. The accurate placement platform system for enterprise advertising fees according to claim 1, characterized in that: the basic data comprises commodity data, user data, order data, merchant data, advertising fee data and system logs.
6. An accurate enterprise advertising fee putting method is characterized by comprising the following steps:
s1: performing a self-registration process, selecting information of a merchant type module, a supplier, an advertiser and a supermarket, rapidly identifying business license, an identity card and invoice information of the merchant by adopting pattern recognition and character recognition, and updating data to a data background in real time;
s2: calling a data discrimination unit, discriminating the self-registration data, manually checking and rechecking after screening and filtering, then starting the advertisement fee release authority and starting the advertisement fee release operation authority;
s3: selecting a platform delivery module by the account, carrying out activity application, synchronizing data to a background, and carrying out auditing and opening;
s4: preparing data, carrying out data verification and data authenticity verification, carrying out screening processing by the queue server, and executing a platform display program mechanism;
s5: the application takes effect, the background of the account number carries out real-time data monitoring, and a statistical analysis module and an abnormal alarm module are called;
s6: and summarizing by the data platform, and recording the log and forward and reverse flow link data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201911074814.9A CN110796498A (en) | 2019-11-06 | 2019-11-06 | Enterprise advertisement fee accurate delivery platform system and delivery method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201911074814.9A CN110796498A (en) | 2019-11-06 | 2019-11-06 | Enterprise advertisement fee accurate delivery platform system and delivery method |
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| CN201911074814.9A Pending CN110796498A (en) | 2019-11-06 | 2019-11-06 | Enterprise advertisement fee accurate delivery platform system and delivery method |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111340571A (en) * | 2020-04-02 | 2020-06-26 | 上海妙迹信息科技有限公司 | Advertisement fee distribution method and system |
| CN111784383A (en) * | 2020-06-17 | 2020-10-16 | 深圳市时耘数字传媒有限公司 | Advertisement publishing system with approval process |
| CN112819549A (en) * | 2021-03-03 | 2021-05-18 | 北京泡泡车互联科技有限公司 | System and method for providing extra advertisement exposure for enterprise and managing private domain flow |
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| CN105279656A (en) * | 2014-06-06 | 2016-01-27 | 詹晓航 | Advertising B2C transaction platform for providing rule customizing function for advertisers |
| CN105761101A (en) * | 2016-02-04 | 2016-07-13 | 云南今日游情科技有限公司 | High-precision advertisement push system and method of mobile terminal based on mutual selection |
| CN108765028A (en) * | 2018-06-05 | 2018-11-06 | 闫景田 | A kind of more merchant advertisements take the realization method and system for directly promoting consumption to user |
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2019
- 2019-11-06 CN CN201911074814.9A patent/CN110796498A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105279656A (en) * | 2014-06-06 | 2016-01-27 | 詹晓航 | Advertising B2C transaction platform for providing rule customizing function for advertisers |
| CN105761101A (en) * | 2016-02-04 | 2016-07-13 | 云南今日游情科技有限公司 | High-precision advertisement push system and method of mobile terminal based on mutual selection |
| CN108765028A (en) * | 2018-06-05 | 2018-11-06 | 闫景田 | A kind of more merchant advertisements take the realization method and system for directly promoting consumption to user |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111340571A (en) * | 2020-04-02 | 2020-06-26 | 上海妙迹信息科技有限公司 | Advertisement fee distribution method and system |
| CN111340571B (en) * | 2020-04-02 | 2022-05-31 | 上海妙迹信息科技有限公司 | Advertisement fee distribution method and system |
| CN111784383A (en) * | 2020-06-17 | 2020-10-16 | 深圳市时耘数字传媒有限公司 | Advertisement publishing system with approval process |
| CN112819549A (en) * | 2021-03-03 | 2021-05-18 | 北京泡泡车互联科技有限公司 | System and method for providing extra advertisement exposure for enterprise and managing private domain flow |
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Application publication date: 20200214 |
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