CN110727713A - Method and device for inquiring spreading index of time news and storage medium - Google Patents
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Abstract
The application discloses a method and a device for inquiring a spreading index of a time-based news and a storage medium. The method for inquiring the propagation index of the time-administration news comprises the following steps: receiving a query instruction which is input by a user on an interactive interface and used for querying at least one propagation index of the chronology news of a specified medium, wherein the propagation index is used for reflecting the propagation state of the chronology news; responding to the query instruction, and sending a query request for querying the propagation index to a remote data statistics server; and receiving the propagation index from the data statistics server.
Description
Technical Field
The present application relates to the internet field, and in particular, to a method, an apparatus, and a storage medium for querying a spreading index of a temporal news.
Background
With the popularization and development of the internet, the living style of people is changing day by day, and social media play more and more important roles in the life of people. The widespread use of social media has produced a vast amount of data that can be used to achieve predetermined statistical goals. For example, the mass data generated by social media can be used to count and evaluate the dissemination degree of certain predetermined media time news. However, the following problems exist in the statistical analysis process using data generated by social media:
(1) in the query process of mass data, the data volume is too large, and the data dimension is single;
(2) the data analysis difficulty is higher due to huge data volume.
Aiming at the technical problems of large basic data volume, single data dimension and large data analysis difficulty in the prior art, an effective solution is not provided at present.
Disclosure of Invention
The embodiment of the disclosure provides a method, a device and a storage medium for inquiring a spreading index of a time-based news, so as to at least solve the technical problems of large basic data volume, single data dimension and large data analysis difficulty in the prior art.
According to an aspect of the embodiments of the present disclosure, there is provided a method for querying a spreading index of temporal news, including: receiving a query request for querying a spreading index of specified time administration news from a remote terminal device; responding to the query request, and capturing relevant basic data of the current political affairs news on the Internet; calculating according to the related basic data to obtain a spreading index of the current political affairs news; and sending the obtained dissemination index of the time-administration news to the terminal equipment.
According to another aspect of the embodiments of the present disclosure, there is also provided a method for querying a spreading index of a temporal news, including: receiving a query instruction which is input by a user on an interactive interface and used for querying a spreading index of specified time administration news, wherein the spreading index is used for reflecting the spreading state of the time administration news; responding to the query instruction, and sending a query request for querying the propagation index to a remote data statistics server; and receiving the propagation index from the data statistics server.
According to another aspect of the embodiments of the present disclosure, there is also provided a storage medium including a stored program, wherein the method of any one of the above is performed by a processor when the program is executed.
According to another aspect of the embodiments of the present disclosure, there is also provided an apparatus for querying a spreading index of a temporal news, including: the query request receiving module is used for receiving a query request for querying the propagation index of at least one time administration news of the specified media from the remote terminal equipment; the basic data capturing module is used for responding to the query request and capturing relevant basic data of the real-time news on the Internet; the propagation index calculation module is used for calculating according to the relevant basic data to obtain the propagation index of the current political affairs news; and the transmission index sending module is used for sending the calculated transmission index of the time-administration news to the terminal equipment.
According to another aspect of the embodiments of the present disclosure, there is also provided an apparatus for querying a spreading index of a temporal news, including: the query instruction receiving module is used for receiving a query instruction which is input by a user on an interactive interface and used for querying at least one propagation index of the time-administration news of a specified medium, wherein the propagation index is used for reflecting the propagation state of the time-administration news; the query request sending module is used for responding to a query instruction and sending a query request for querying the propagation index to a remote data statistics server; and a propagation index receiving module for receiving the propagation index from the data statistics server.
According to another aspect of the embodiments of the present disclosure, there is also provided an apparatus for querying a spreading index of a temporal news, including: a first processor; and a first memory coupled to the first processor for providing instructions to the first processor to process the following processing steps: receiving a query request for querying a spreading index of specified time administration news from a remote terminal device; responding to the query request, and capturing relevant basic data of the current political affairs news on the Internet; calculating according to the related basic data to obtain a spreading index of the current political affairs news; and sending the obtained dissemination index of the time-administration news to the terminal equipment.
According to another aspect of the embodiments of the present disclosure, there is also provided an apparatus for querying a spreading index of a temporal news, including: a second processor; and a second memory coupled to the second processor for providing instructions to the second processor to process the following processing steps: receiving a query instruction which is input by a user on an interactive interface and used for querying a spreading index of specified time administration news, wherein the spreading index is used for reflecting the spreading state of the time administration news; responding to the query instruction, and sending a query request for querying the propagation index to a remote data statistics server; and receiving the propagation index from the data statistics server.
Therefore, by the technical scheme of the embodiment, the calculated propagation index can be provided for the user instead of massive basic data. Therefore, the user can directly look up the propagation index to know the propagation state of the current political news, and the data volume needing to be looked up by the user is reduced. In addition, since the propagation index can be calculated by a plurality of dimensions, data of a plurality of dimensions can be provided to the user. Therefore, the technical problems of large basic data quantity, single data dimension and high data analysis difficulty in the prior art are solved.
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The accompanying drawings, which are included to provide a further understanding of the disclosure and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the disclosure and together with the description serve to explain the disclosure and not to limit the disclosure. In the drawings:
fig. 1 is a hardware block diagram of a computing device for implementing the method according to embodiment 1 of the present disclosure;
fig. 2 is a schematic diagram of a system for dissemination index query of temporal news according to embodiment 1 of the present disclosure;
fig. 3 is a schematic flow chart of a method for querying a dissemination index of the temporal news according to the first aspect of embodiment 1 of the present disclosure;
fig. 4 is a schematic flowchart of a method for querying a dissemination index of the temporal news according to a second aspect of embodiment 1 of the present disclosure;
fig. 5 is a flowchart illustrating a specific example of a method for querying a dissemination index of temporal news according to a second aspect of embodiment 1 of the present disclosure
Fig. 6 is a schematic diagram of an index query device for dissemination of temporal news according to a first aspect of embodiment 2 of the present disclosure;
fig. 7 is a schematic diagram of an index query device for dissemination of the temporal news according to a second aspect of embodiment 2 of the present disclosure;
fig. 8 is a schematic diagram of an index query device for dissemination of temporal news according to the first aspect of embodiment 3 of the present disclosure; and
fig. 9 is a schematic diagram of an index query device for dissemination of temporal news according to a second aspect of embodiment 3 of the present disclosure.
Detailed Description
In order to make those skilled in the art better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure. It is to be understood that the described embodiments are merely exemplary of some, and not all, of the present disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments disclosed herein without making any creative effort, shall fall within the protection scope of the present disclosure.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Example 1
According to the present embodiment, there is provided an embodiment of a method for propagating index queries for temporal news, it being noted that the steps illustrated in the flowchart of the figure may be performed in a computer system such as a set of computer-executable instructions, and that while a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than here.
The method embodiments provided by the present embodiment may be executed in a mobile terminal, a computer terminal, a server or a similar computing device. Fig. 1 shows a block diagram of a hardware architecture of a computing device 10 for implementing a method of propagating index queries of temporal news. As shown in fig. 1, the computing device may include one or more processors (which may include, but are not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA), a memory for storing data, and a transmission device for communication functions. Besides, the method can also comprise the following steps: a display, an input/output interface (I/O interface), a Universal Serial Bus (USB) port (which may be included as one of the ports of the I/O interface), a network interface, a power source, and/or a camera. It will be understood by those skilled in the art that the structure shown in fig. 1 is only an illustration and is not intended to limit the structure of the electronic device. For example, the computing device may also include more or fewer components than shown in FIG. 1, or have a different configuration than shown in FIG. 1.
It should be noted that the one or more processors and/or other data processing circuitry described above may be referred to generally herein as "data processing circuitry". The data processing circuitry may be embodied in whole or in part in software, hardware, firmware, or any combination thereof. Further, the data processing circuitry may be a single, stand-alone processing module, or incorporated in whole or in part into any of the other elements in the computing device. As referred to in the disclosed embodiments, the data processing circuit acts as a processor control (e.g., selection of a variable resistance termination path connected to the interface).
The memory may be used to store software programs and modules of application software, such as program instructions/data storage devices corresponding to the method for querying the dissemination index of the temporal news in the embodiments of the present disclosure, and the processor executes various functional applications and data processing by operating the software programs and modules stored in the memory, that is, implementing the method for querying the dissemination index of the temporal news of the application software. The memory may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some instances, the memory may further include memory located remotely from the processor, which may be connected to the computing device over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission device is used for receiving or transmitting data via a network. Specific examples of such networks may include wireless networks provided by communication providers of the computing devices. In one example, the transmission device includes a Network adapter (NIC) that can be connected to other Network devices through a base station to communicate with the internet. In one example, the transmission device may be a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.
The display may be, for example, a touch screen type Liquid Crystal Display (LCD) that may enable a user to interact with a user interface of the computing device.
It should be noted here that in some alternative embodiments, the computing device shown in fig. 1 described above may include hardware elements (including circuitry), software elements (including computer code stored on a computer-readable medium), or a combination of both hardware and software elements. It should be noted that FIG. 1 is only one example of a particular specific example and is intended to illustrate the types of components that may be present in a computing device as described above.
Fig. 2 is a schematic diagram of a system for index query propagation of the temporal news according to the present embodiment. Referring to fig. 2, the system includes: terminal equipment 100, data statistics server 200. Wherein the data statistics server 200 is connected to the terminal device 100 through a network; when a user (user 310) needs to obtain an hour news propagation index, the user 310 may send a request for querying the specified hour news propagation index to the data statistics server 200 by using a terminal device (terminal device 100) according to the needs of the user, the data statistics server 200 captures basic data related to the hour news on the network in response to the query request, obtains the propagation index by calculating the basic data, and sends the calculated propagation index to the terminal device 100, so that the user 310 may obtain the required specified hour news propagation index on the terminal device 100.
It should be noted that the terminal device 100 and the statistics server 200 in the system can be applied to the above-described hardware configuration.
Under the above operating environment, according to the first aspect of the present embodiment, a method for querying a spreading index of the temporal news is provided, and the method is implemented by the data statistics server 200 shown in fig. 2. Fig. 3 shows a flow diagram of the method, which, with reference to fig. 3, comprises:
s302: receiving a query request for querying a spreading index of specified time administration news from a remote terminal device;
s304: responding to the query request, and capturing relevant basic data of the current political affairs news on the Internet;
s306: calculating according to the related basic data to obtain a spreading index of the current political affairs news; and
s308: and sending the obtained spreading index of the time-administration news to the terminal equipment.
Specifically, as shown in fig. 2, in a case where the user 310 needs to query the dissemination index of the specified time-based news, the statistics server 200 receives a query request from the remote terminal device 100, where the user 310 queries the dissemination index of the specified time-based news.
Then, the statistics server 200 captures the relevant basic data of the hour news on the internet in response to the query request, that is, the statistics server 200 queries the basic data related to the hour news designated by the user 310 on the internet.
Optionally, the basic data related to the temporal news includes: the total microblog forwarding number, the total microblog number, the average microblog forwarding number, the total microblog comment number, the average microblog comment number, the total microblog praise number, the average microblog praise number, the maximum value of the fan number, the total original microblog forwarding number, the total original microblog comment number, the total original microblog praise number, the average original microblog number, the total read number of the micro-letter articles, the average micro-letter seal read number, the maximum micro-letter seal read number, the total micro-letter article praise number, the average micro-letter seal read number, the maximum micro-letter seal read number, the total micro-letter seal read number, the micro-letter seal occupation ratio, the total micro-letter seal occupation ratio, the micro-letter news article occupation ratio, the original micro-letter seal occupation ratio, the micro-letter news article, Total praise number of original WeChat articles, average comment number of original WeChat articles, praise rate of original WeChat articles, total reading of head articles, average reading of head articles, total praise number of head articles, average praise rate of head articles, head article praise rate, reading of head articles at present, reading of non-video articles at present, reading of video articles at present, playing of video at present, rating of head articles at present, two micro-ends related to the HouseChase news, content segmentation of news articles, hot words of political news, "reading of political News +" delivering text, "playing of News +" broadcasting, broadcasting of short video related to the Times, broadcasting of live news, number of participants, short video, broadcasting of App, broadcasting of self-existing radio, The device has the app message sending amount and the device has the app downloading amount.
Further, in the case that the data statistics server 200 captures basic data related to the hour news, the data statistics server 200 performs statistical calculation by using the captured basic data to obtain a dissemination index of the hour news, wherein the dissemination index includes, but is not limited to, an hour news simulcast mobile dissemination dynamic liveness index, and an hour news broadcast mobile dissemination dynamic liveness index.
Finally, the data statistics server 200 sends the calculated dissemination index of the temporal news to the terminal device 100, and the user 310 may receive the calculated dissemination index of the temporal news through the terminal device 100 and view the dissemination index of the specified temporal news to be queried through the interactive interface of the terminal device 100.
As described in the background, the widespread use of social media has generated a vast amount of data that can be used to achieve predetermined statistical goals. For example, the mass data generated by social media can be used to count and evaluate the dissemination degree of certain predetermined media time news. However, the following problems exist in the statistical analysis process using data generated by social media: in the query process of mass data, the data volume is too large, and the data dimension is single; and the data analysis difficulty is higher due to huge data volume.
In view of the above problems, with the method of the present embodiment, the data statistics server 200 captures relevant basic data of the hour news on the internet in response to a query request received from the remote terminal device 100, where the user 310 queries a specified dissemination index of the hour news; then, the data statistics server 200 calculates the relevant basic data to obtain the spreading index of the current political affairs news; finally, the data statistics server 200 sends the calculated dissemination index of the temporal news to the terminal device 100.
In this way, the statistics server 200 can thus provide the user 310 of the terminal device 100 with a calculated propagation index instead of a huge amount of basic data. Therefore, the user 310 of the terminal device 100 can directly refer to the dissemination index to know the dissemination state of the current political news, and the data volume which needs to be referred by the user 310 is reduced. Further, since the propagation index may be calculated by a plurality of dimensions (a plurality of base data), the user 310 may be provided with data of a plurality of dimensions. Furthermore, the technical problems of large basic data quantity, single data dimension and high data analysis difficulty in the prior art are solved.
Optionally, the propagation index is a mobile dynamic liveness index of the time-administration news simulcast, the mobile dynamic liveness index of the time-administration news simulcast includes a first-level index, and the operation of obtaining the propagation index of the time-administration news by performing calculation according to relevant basic data includes calculating at least one first-level index according to the following formula.
Specifically, in the case that the broadcast index is the mobile broadcast dynamic liveness index of the hour news simulcast, the data statistics server 200 calculates the mobile broadcast dynamic liveness index of the hour news simulcast according to the relevant basic data. The dynamic liveness index of the mobile dissemination of the time-administration news simulcast comprises at least one of the following first-level indexes, for example: the method comprises the steps of original microblog spreading degree, microblog comprehensive spreading degree, microblog attention degree, original WeChat spreading degree, first article spreading degree, WeChat comprehensive spreading degree, WeChat activity degree and explosive article spreading degree. The first-level index of the dynamic liveness index of the mobile dissemination of the chronology news simulcast is calculated by the data statistical server 200 according to the basic data, wherein:
the degree of spread of the original microblog can be calculated in the following way: original microblog spreading degree [ 55% LOG10 (original microblog total forwarding number 1+1) + 30% LOG10 (original microblog total comment number 1+1) + 15% LOG10 (original microblog total comment number 1+1) ]) 200;
the microblog comprehensive spreading degree can be calculated in the following way: the microblog comprehensive spreading degree is [ 30% × LOG10 (total microblog forwarding number is 1+1) + 20% × LOG10 (average microblog forwarding number is 100+1) + 20% × LOG10 (total microblog comments are 1+1) + 15% + LOG10 (average microblog comments are 1+1) + 10% + LOG10 (total microblog praise number is 1+1) + 5% + LOG10 (average microblog praise number is 100+1) ] + 200;
the microblog liveness can be calculated, for example, in the following manner: microblog liveness [ 80% × LOG10 (number of original microblogs × 1+1) + 20% × LOG10 (total number of microblogs × 1+1) ] × 200;
the microblog interest degree can be calculated in the following way: microblog interest degree [ 100% LOG10 (maximum fan count value) × 1+1) ] × 200;
the propagation degree of the original WeChat seal can be calculated by the following method: the propagation degree of the original WeChat seal is [ 35% LOG10 (total read number of original WeChat articles is 1+1) + 25% LOG10 (average read number of original WeChat seal is 1+1) + 20% LOG10 (the original WeChat seal accounts for more than 100+1) + 10% LOG10 (total praise number of original WeChat articles is 1+1) + 5% LOG10 (average praise number of original WeChat seal is 1+1) + 5% LOG10 (average praise rate of original WeChat seal is 100+1] (200);
the headline article propagation degree can be calculated, for example, in the following manner: the top article propagation rate is [ 35% LOG10 (total top article read 1+1) + 25% LOG10 (average top article read 1+1) + 20% LOG10 (total top article praise count 1+1) + 10% LOG10 (average top article praise count 1+1) + 10% LOG10 (top article praise count 100+1) ], 200;
the integrated propagation degree of the WeChat can be calculated, for example, by: the overall confidence score of propagation is [ 30% LOG10 (total chapter of WeChat readings +1) + 25% LOG10 (average chapter of WeChat readings +1) + 15% LOG10 (maximum chapter of WeChat readings +1) + 10% LOG10 (total chapter of WeChat readings +1) + 10% LOG10 (average chapter of WeChat readings +1) + 5% LOG10 (total chapter of WeChat readings +1) + 5% LOG10 (total chapter of WeChat readings + 100+1) ] "200;
the WeChat liveness can be calculated, for example, by: the WeChat activity is [ 60%. LOG10 (WeChat text message sending amount 1+1) + 25%. LOG10 (days of text sending 1+1) + 15%. LOG10 (times of text sending 1+1) ]. 200;
the degree of propagation of the pop article can be calculated, for example, in the following manner: the article spread of the exploded money is [ 80%. LOG10(10 ten thousand + the number of micro-signatures 10+1) + 20%. LOG10(10 ten thousand + the ratio of micro-signatures 100+1) ]. 200.
Therefore, by the mode, in the process of calculating the mobile dissemination dynamic liveness index of the time-administration news simulcast, analysis and calculation can be performed from multiple dimensions (the first-level index of the mobile dissemination dynamic liveness index of the time-administration news simulcast) such as the original microblog dissemination degree, the comprehensive microblog dissemination degree, the microblog attention degree, the original WeChat dissemination degree, the headline article dissemination degree, the comprehensive WeChat dissemination degree, the WeChat liveness and the explosive article dissemination degree, and the propagation index of the time-administration news can be calculated from the multiple dimensions, so that the propagation index of the time-administration news can be more accurately judged by the user 310.
Optionally, the mobile dissemination dynamic liveness index of the temporal news simulcast further includes a secondary index, and the operation of obtaining the dissemination index of the temporal news by performing calculation according to the relevant basic data further includes calculating at least one of the following secondary indexes according to the following formula.
Specifically, the dynamic liveness index of the mobile dissemination of the time-administration news simulcast further comprises a secondary index, and the secondary index comprises at least one of the following items: official WeChat ZCI, official microblog ZBI, the first item propagation index of today, the own APP propagation quantity of the station, the own APP download index of the station, the number of first-level vocabularies, the number of second-level vocabularies, the number of third-level vocabularies, the topic mention quantity of news manuscripts and the topic mention quantity of two micro-two ends, wherein the second-level index of the dynamic liveness index of the mobile dissemination of the time-administration news simulcast is calculated by the data statistical server 200 according to the basic data and the first-level index of the dynamic liveness index of the mobile dissemination of the time-administration news simulcast, wherein:
the official WeChat ZCI may be calculated, for example, by: official WeChat ZCI ═ original WeChat propagation rate ═ 25% + head article propagation rate × (15% + WeChat comprehensive propagation rate × (35% + WeChat activity rate × (20% + exploded article propagation rate × (5%);
the official microblog ZBI may be calculated, for example, by: the official microblog ZBI is 45% of original microblog spreading degree + 25% of microblog comprehensive spreading degree + 20% of microblog liveness + 10% of microblog attention degree;
the today's top-of-line propagation index may be calculated, for example, by: today's top spread index ═ 0.25 LOG10 (today's top article number 100+1) +0.3 LOG10 (today's top non-video article reading +1) +0.15 LOG10 (today's top video article reading +1) +0.15 LOG10 (today's top video playback +1) × 0.15 LOG10 (today's top video playback +10 +1))/4.32 LOG 20+ 70;
the station-owned APP propagation amount can be calculated, for example, in the following manner: table own APP propagation amount (((0.4 × LOG10 (table own APP read amount +1) +0.4 × LOG10 (table own APP play amount +1) +0.2 × LOG10 (table own APP send amount + 100+ 1)))/8.26 × 20+ 70;
the station owned APP download index may be calculated, for example, by: the platform own APP download index is (LOG10 (platform own APP download amount +1))/11.95 × 20+ 70;
the number of primary words, the number of secondary words, and the number of tertiary words can be calculated, for example, as follows: the number of the first-level vocabularies, the number of the second-level vocabularies and the number of the third-level vocabularies are the numbers which are respectively matched with the first-level vocabularies, the second-level vocabularies and the third-level vocabularies of the current political affairs news hot words;
the news article topic mention amount can be calculated, for example, by: the quantity of the news manuscript topic is the number of the news manuscript content matched with the topic hot words;
the two-micronic two-end issue mentioning amount can be calculated, for example, by: the two-micro-end topic mention amount is the number of the two-micro-end contents matched with the topic hot words.
Therefore, in the process of calculating the mobile dynamic liveness index of the chronology news simulcast, on the basis of the first-level index of the mobile dynamic liveness index of the chronology news simulcast, the analysis and calculation of other dimensions (the second-level index of the mobile dynamic liveness index of the chronology news simulcast) such as the official WeChat ZCI, the official microblog ZBI, the today's first-level propagation index, the station's own APP propagation quantity, the station's own APP download index, the first-level vocabulary quantity, the second-level vocabulary quantity, the third-level vocabulary quantity, the news manuscript issue mention quantity, the two-micro two-end issue mention quantity and the like can be further carried out, and the user 310 can more accurately judge the dissemination degree of the chronology news.
Optionally, the dynamic liveness index of the mobile dissemination of the temporal news simulcast further includes three levels of indexes, and the operation of obtaining the dissemination index of the temporal news by performing calculation according to the relevant basic data further includes calculating at least one of the following three levels of indexes according to the following formula.
Specifically, the dynamic liveness index of the mobile dissemination of the temporal news simulcast further comprises three levels of indexes, wherein the three levels of indexes comprise at least one of the following indexes: the social index, the platform self-owned platform propagation index, the temporal news hot word matching index, the temporal news discussion report rate and the video platform propagation index characteristic plate index are obtained by calculating the three-level indexes of the temporal news simulcast mobile propagation dynamic liveness index through the data statistical server 200 according to the basic data and the two-level indexes of the temporal news simulcast mobile propagation dynamic liveness index, wherein:
the social index may be calculated, for example, by: social index 0.7 official wechat ZCI +0.2 official microblog ZBI +0.1 today's top note propagation index;
the table-owned platform propagation index may be calculated, for example, by: the propagation index of the platform itself is 0.8 the propagation amount of the own app +0.2 the download amount of the own app;
the temporal news hotword matching index can be calculated, for example, by: hour news hot word matching index LOG10 ((primary vocabulary number 2+ secondary vocabulary number 1.5+ tertiary vocabulary number) +1)/3.76 + 20;
the newsletter rate of the current news topic can be calculated, for example, by: the report rate of the hourly news issue is LOG10((0.4 mentions of news issues +0.6 mentions of two-minute two-end issues) +1)/2 +20 + 70;
the video platform propagation index may be calculated, for example, by: video platform propagation index ═ 0.7 LOG10 (volume played +1) +0.3 LOG10 (volume texted +10 +1))/6.31 × 20+ 70; and
the characteristic panel index may be calculated, for example, by: feature panel index ═ 0.15 LOG10 (direct broadcast rate 100+1) +0.35 LOG10 (direct broadcast participants +1) +0.15 LOG10 (short video rate 10+1) +0.35 LOG10 (short video rate/10000 +1))/8 +20 + 70.
Wherein, the first class vocabulary, the second class vocabulary and the third class vocabulary are specific word stock tables, such as: first-level vocabulary: the system of 'putting in charge' reform, 'good and bad comment' and second-level vocabulary: the novel practice of 'two-gathering one-high', 'three-right' split setting system, three-level vocabulary: "1 + 4" open platform architecture, "1155" engineering, and is not specifically limited herein.
Therefore, in the process of calculating the mobile dynamic liveness index of the chronology news simulcast, the secondary indexes of the mobile dynamic liveness index of the chronology news simulcast can be used as the basis to further analyze and calculate from other dimensions (three-level indexes of the mobile dynamic liveness index of the chronology news simulcast) such as social indexes, platform-owned platform propagation indexes, chronology news hotword matching indexes, chronology news topic report rates, video platform propagation index characteristic plate indexes and the like, and the method is favorable for more accurately judging the propagation degree of the chronology news by the user 310.
Optionally, the mobile dissemination dynamic liveness index of the temporal news simulcast further includes a fourth-level index, and the operation of obtaining the dissemination index of the temporal news by calculating according to the relevant basic data further includes: and calculating according to the three-level index to obtain a four-level index, wherein the four-level index can be calculated by the following formula:
the dynamic liveness index of the simulcast mobile dissemination of the temporal news is 0.25 social index +0.2 platform-owned platform dissemination index +0.2 temporal news hotword matching index +0.15 temporal news discussion report rate +0.1 video platform index +0.1 characteristic plate index.
Specifically, the hour news simulcast mobile broadcast dynamic liveness index further includes a fourth-level index (the hour news simulcast mobile broadcast dynamic liveness index), and the data statistics server 200 calculates the fourth-level index of the hour news simulcast mobile broadcast dynamic liveness index according to the third-level index of the hour news simulcast mobile broadcast dynamic liveness index, and the fourth-level index of the hour news simulcast mobile broadcast dynamic liveness index is obtained
The dynamic liveness index (level four index) of the chronology news simulcast mobile broadcast can be calculated by the following method: the dynamic liveness index of the simulcast mobile dissemination of the temporal news is 0.25 social index +0.2 platform-owned platform dissemination index +0.2 temporal news hotword matching index +0.15 temporal news discussion report rate +0.1 video platform index +0.1 characteristic plate index.
Therefore, the dynamic liveness index (one of the propagation indexes of the time-administration news) of the time-administration news simulcast mobile propagation is finally obtained by calculating the multi-level indexes layer by layer, and the technical problems of large basic data quantity, single data dimension and large data analysis difficulty in the prior art are solved by calculating a plurality of basic data step by step.
Optionally, the propagation index is a mobile dynamic liveness index of the time-administration news broadcast, the mobile dynamic liveness index of the time-administration news broadcast comprises a first-level index, and the operation of obtaining the propagation index of the time-administration news by calculating according to the relevant basic data comprises calculating at least one of the following first-level indexes according to the following formula.
Specifically, in the case that the broadcast index is the mobile broadcast dynamic liveness index of the time-administration news broadcast, the data statistics server 200 calculates the mobile broadcast dynamic liveness index of the time-administration news broadcast according to the relevant basic data. The dynamic liveness index of the mobile broadcast of the time-administration news comprises at least one of the following first-level indexes, for example: the method comprises the steps of original microblog spreading degree, comprehensive spreading degree, attention degree, original article spreading degree, head article spreading degree, comprehensive spreading degree, activeness and explosive article spreading degree. The first-level index of the dynamic liveness index of the mobile dissemination of the time-administration news broadcast is calculated by the data statistical server 200 according to the basic data, wherein:
the degree of spread of the original microblog can be calculated in the following way: original microblog spreading degree [ 55% LOG10 (original microblog total forwarding number 1+1) + 30% LOG10 (original microblog total comment number 1+1) + 15% LOG10 (original microblog total comment number 1+1) ]) 200;
the microblog comprehensive spreading degree can be calculated in the following way: the microblog comprehensive spreading degree is [ 30% × LOG10 (total microblog forwarding number is 1+1) + 20% × LOG10 (average microblog forwarding number is 100+1) + 20% × LOG10 (total microblog comments are 1+1) + 15% + LOG10 (average microblog comments are 1+1) + 10% + LOG10 (total microblog praise number is 1+1) + 5% + LOG10 (average microblog praise number is 100+1) ] + 200;
the microblog liveness can be calculated, for example, in the following manner: microblog liveness [ 80% × LOG10 (number of original microblogs × 1+1) + 20% × LOG10 (total number of microblogs × 1+1) ] × 200;
the microblog interest degree can be calculated in the following way: attention [ 100% × LOG10 (fan count maximum value × 1+1) ] × 200;
the propagation degree of the original WeChat seal can be calculated by the following method: the propagation degree of the original WeChat seal is [ 35% LOG10 (total read number of original WeChat articles is 1+1) + 25% LOG10 (average read number of original WeChat seal is 1+1) + 20% LOG10 (the original WeChat seal accounts for more than 100+1) + 10% LOG10 (total praise number of original WeChat articles is 1+1) + 5% LOG10 (average praise number of original WeChat seal is 1+1) + 5% LOG10 (average praise rate of original WeChat seal is 100+1] (200);
the headline article propagation degree can be calculated, for example, in the following manner: the top article propagation rate is [ 35% LOG10 (total top article read 1+1) + 25% LOG10 (average top article read 1+1) + 20% LOG10 (total top article praise count 1+1) + 10% LOG10 (average top article praise count 1+1) + 10% LOG10 (top article praise count 100+1) ], 200;
the integrated propagation degree of the WeChat can be calculated, for example, by: the overall confidence score of propagation is [ 30% LOG10 (total chapter of WeChat readings +1) + 25% LOG10 (average chapter of WeChat readings +1) + 15% LOG10 (maximum chapter of WeChat readings +1) + 10% LOG10 (total chapter of WeChat readings +1) + 10% LOG10 (average chapter of WeChat readings +1) + 5% LOG10 (total chapter of WeChat readings +1) + 5% LOG10 (total chapter of WeChat readings + 100+1) ] "200;
the WeChat liveness can be calculated, for example, by: the WeChat activity is [ 60%. LOG10 (WeChat text message sending amount 1+1) + 25%. LOG10 (days of text sending 1+1) + 15%. LOG10 (times of text sending 1+1) ]. 200;
the degree of propagation of the pop article can be calculated, for example, in the following manner: the degree of propagation of the exploded article is [ 80% × LOG10(10 ten thousand + article times 10+1) + 20% × LOG10(10 ten thousand + article times 100+1) ], 200.
Optionally, the dynamic liveness index of mobile dissemination of the time-administration news broadcast further includes a secondary index, and the operation of obtaining the dissemination index of the time-administration news by performing calculation according to the relevant basic data further includes calculating at least one secondary index as follows according to the following formula.
Specifically, the dynamic liveness index of mobile dissemination of the time-administration news broadcast further comprises a secondary index, and the secondary index comprises at least one of the following items: provincial radio stations, news frequency official WeChat ZCI, provincial radio stations, news frequency official microblogs ZBI, provincial radio stations, news frequency present headline propagation indexes, hour news topic numbers, two-micron official microblogs, present headline matching, first-level vocabulary numbers, second-level vocabulary numbers and third-level vocabulary numbers, wherein the second-level indexes of the hour news broadcast mobile propagation dynamic liveness indexes are calculated by the data statistical server 200 according to the basic data and the first-level indexes of the hour news broadcast mobile propagation dynamic liveness indexes, and the second-level indexes are obtained by the following steps:
the provincial radio, news frequency official WeChat ZCI may be calculated, for example, by: provincial radio station, news frequency official WeChat ZCI ═ original WeChat propagation degree × 25% + head article propagation degree × 15% + WeChat comprehensive propagation degree × 35% + WeChat liveness × 20% + exploded article propagation degree × 5%;
provincial radio, news frequency official microblog ZBI may be calculated, for example, by: province radio station and news frequency official microblog ZBI is 45% of original microblog propagation degree + 25% of microblog comprehensive propagation degree + 20% of microblog activity degree + 10% of microblog attention degree;
the provincial radio, news frequency today top propagation index may be calculated, for example, as follows: province radio station, news frequency today head piece propagation index ═ 0.25 LOG10 (today head piece number 100+1) +0.3 LOG10 (today head piece reading of non-video article +1) +0.15 LOG10 (today head piece reading of video article +1) +0.15 LOG10 (today head piece video playback +1) +0.15 LOG10 (today head piece video playback ═ 10+ 1));
the number of the current news issues can be calculated, for example, as follows: the number of the current affairs news issues is the number of two micro contents matched with the issues;
two-micron, today's top-of-the-day match may be calculated, for example, by: matching the two micro content participles with the current political affairs hot words;
the number of primary words, the number of secondary words, and the number of tertiary words can be calculated, for example, as follows: the number of the first-level vocabulary, the number of the second-level vocabulary and the number of the third-level vocabulary are the numbers of the first-level vocabulary, the second-level vocabulary and the third-level vocabulary of the two micro content participles and the time administration news hot words respectively matched with each other.
Optionally, the dynamic liveness index of mobile dissemination of the time-administration news broadcast further includes three levels of indexes, and the operation of obtaining the dissemination index of the time-administration news by performing calculation according to the relevant basic data further includes calculating at least one of the following three levels of indexes according to the following formula.
Specifically, the dynamic liveness index of mobile dissemination of the time-administration news broadcast further comprises three levels of indexes, wherein the three levels of indexes comprise at least one of the following indexes: the social index, the report rate of the hourly news discussion topic, the hourly news hot word matching index, and the third-level index of the hourly news broadcast mobile transmission dynamic liveness index are calculated by the data statistical server 200 according to the basic data and the second-level index of the hourly news broadcast mobile transmission dynamic liveness index, wherein:
social index ((province radio, news frequency official WeChat ZCI × 0.4+ province radio, news frequency official microblog ZBI × 0.4+ province radio, news frequency today item propagation index × 0.1+ microblog short video propagation index × 0.1)/3.9) × 20+ 70;
the newsletter rate of the current news topic can be calculated, for example, by: the report rate of the temporal news topic ((LOG (temporal news topic +1))/1.92) × 20+ 70;
the temporal news hotword matching index can be calculated, for example, by: the matching index of the current news hotword is ((LOG10 ((primary vocabulary number 2+ secondary vocabulary number 1.5+ tertiary vocabulary number) +1))/3.79) 20+ 70.
Optionally, the mobile dissemination dynamic liveness index of the time-administration news broadcast further includes a fourth-level index, and the operation of obtaining the dissemination index of the time-administration news by performing calculation according to the relevant basic data further includes: and calculating according to the three-level index to obtain a four-level index, wherein the four-level index can be calculated by the following formula:
the dynamic liveness index of the mobile dissemination of the temporal news broadcast is 0.45 of social index and 0.3 of the report rate of the temporal news topic and 0.25 of the matching index of the temporal news hotword.
Specifically, the mobile broadcast dynamic liveness index of the time administration news broadcast further includes a fourth-level index (the mobile broadcast dynamic liveness index of the time administration news broadcast), and the data statistical server 200 calculates the fourth-level index of the mobile broadcast dynamic liveness index of the time administration news broadcast according to the third-level index of the mobile broadcast dynamic liveness index of the time administration news broadcast, and the fourth-level index of the mobile broadcast dynamic liveness index of the time administration news broadcast is obtained
The dynamic liveness index (level four index) of the mobile broadcast of the time-administration news can be calculated by the following method: the dynamic liveness index of the mobile dissemination of the temporal news broadcast is 0.45 of social index and 0.3 of the report rate of the temporal news topic and 0.25 of the matching index of the temporal news hotword.
In this way, the user 310 may be provided with a plurality of propagation indexes of different dimensions from a plurality of levels, which is beneficial for the user 310 to more accurately judge the propagation degree of the temporal news. And the type quantity of the data is gradually reduced from the first-level index to the third-level index, so that the quantity of the data consulted by the user 310 can be continuously reduced, and the judgment process of the user 310 is simplified.
For example, the user 310 may view the three-level metrics directly to evaluate the extent of dissemination of the specified temporal news, and then view the two-level metrics and/or the one-level metrics as deemed necessary by the user 310. Thus, the user 310 can flexibly evaluate the dissemination degree of the specified media time news according to the provided dissemination index.
Further, according to a second aspect of the present embodiment, there is provided a method of searching for a spreading index of the temporal news, which is implemented by the terminal device 100 shown in fig. 2. Fig. 4 shows a flow diagram of the method, which, with reference to fig. 4, comprises:
s402: receiving a query instruction which is input by a user on an interactive interface and used for querying a spreading index of specified time administration news, wherein the spreading index is used for reflecting the spreading state of the time administration news;
s404: responding to the query instruction, and sending a query request for querying the propagation index to a remote data statistics server; and
s406: a propagation index is received from a data statistics server.
Specifically, as shown in fig. 2, in a case where the user 310 of the terminal device 100 needs to calculate the dissemination index of the specified hourly news, the user 310 inputs a query instruction for querying the dissemination index of the specified hourly news on the interactive interface of the terminal device 100, and then the terminal device 100 sends a query request for querying the dissemination index of the specified hourly news to the remote data statistics server 200 in response to the query instruction input by the user 310. Finally, after the data statistics server 200 responds to the request and captures and calculates the spreading index of the relevant basic data of the specified time administration news, the terminal device 100 receives the calculated spreading index of the specified time administration news from the data statistics server 200.
As described in the background, the widespread use of social media has generated a vast amount of data that can be used to achieve predetermined statistical goals. For example, the mass data generated by social media can be used to count and evaluate the dissemination degree of certain predetermined media time news. However, the following problems exist in the statistical analysis process using data generated by social media: in the query process of mass data, the data volume is too large, and the data dimension is single; and the data analysis difficulty is higher due to huge data volume.
In view of the above problem, with the method of the present embodiment, the terminal device 100 receives a dissemination index related to a designated temporal news from the remote data statistics server 200 in response to a query instruction input by the user 310. So that the propagation index can be presented to the user 310.
The calculated propagation index may thus be provided to the user 310 instead of a huge amount of underlying data. Therefore, the user 310 can directly refer to the dissemination index to know the dissemination state of the current political news, and the data volume needing to be referred by the user 310 is reduced. Further, since the propagation index may be calculated over multiple dimensions, the user 310 may be provided with data for multiple dimensions. Therefore, the technical problems of large basic data quantity, single data dimension and high data analysis difficulty in the prior art are solved.
Optionally, the method further comprises: the dissemination index for a given temporal news is displayed graphically and/or as a list.
Specifically, the user 310 can view each numerical value of each level of index in a form of a chart or a list on the interactive interface of the terminal device 100, so that the data display is clearer and clear, and the user can conveniently and accurately analyze and judge the spreading condition of the time administration news.
In summary, according to the present embodiment, the calculated propagation index can be provided to the user instead of massive basic data. Therefore, the user can directly look up the propagation index to know the propagation state of the media time administration news, and the data volume needing to be looked up by the user is reduced. In addition, since the propagation index can be calculated by a plurality of dimensions, data of a plurality of dimensions can be provided to the user. Therefore, the technical problems of large basic data quantity, single data dimension and high data analysis difficulty in the prior art are solved.
Next, referring to fig. 2 and 5, a specific flow of the method of the present embodiment will be described with ". times. hour news" as a specific example:
s502: user 310 wants to view the propagation index of ". x. chrono. news".
S504: the user 310 inputs ". times. hour news" at the terminal device 100, and sends a query request to the data statistics server 200.
S506: the data statistics server 200 performs capture calculation on relevant basic data (e.g. micro-blogs, micro-credits and other relevant data) in the internet according to the 'time-political news' as a query condition.
S508: the data statistics server 200 calculates a propagation index related to the 'time-based news' based on the basic data, wherein the index includes a plurality of levels of indexes.
S510: the data statistics server 200 transmits the calculated propagation index to the terminal device 100.
S512: the user 310 may view each value of each level of the index of propagation.
Further, referring to fig. 1, according to a third aspect of the present embodiment, there is provided a storage medium. The storage medium comprises a stored program, wherein the method of any of the above is performed by a processor when the program is run.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
Example 2
Fig. 6 shows an index query device 600 for dissemination of the temporal news according to the first aspect of the present embodiment, where the device 600 corresponds to the method according to the first aspect of embodiment 1. Referring to fig. 6, the apparatus 600 includes: a query request receiving module 610, configured to receive, from a remote terminal device, a query request for querying a dissemination index of at least one hour news item of a specified media; a basic data capturing module 620, configured to capture, in response to the query request, basic data related to the current political affairs news on the internet; the propagation index calculation module 630 is configured to calculate according to the relevant basic data to obtain a propagation index of the temporal news; and a propagation index sending module 640, configured to send the calculated propagation index of the temporal news to the terminal device.
Optionally, the basic data capturing module 620 includes: the capturing submodule is used for capturing data related to the hourly news on the internet as related basic data, wherein the data related to the hourly news comprise: number of articles at the head of today, reading amount of non-video articles at the head of today, reading amount of video articles at the head of today, playing amount of video at the head of today, rating amount of articles at the head of today, word bank of Housekeeping news hotword, contents of articles at two micro ends, "content of News +" broadcast, self-owned APP, short video content of microblogs related to Housekeeping news, short video broadcast related to Housekeeping news, live participating population of microblogs related to Housekeeping news, direct broadcast related to Housekeeping news, readings related to Housekeeping news, news bulletin number related to Housekeeping news, original microblogs related to Housekeeping news, total number of blossoms related to Housekeeping news, total number of original microblogs related to Housekeeping news, total number of original blossoms related to Housekeeping news, total number of news related to Housekeeping news, The method comprises the steps of forwarding number of original microblogs related to the time administration news, number of original microblog comments related to the time administration news, number of original microblog praise related to the time administration news, reading amount of own app of a station, playing amount of own app of the station, sending amount of own app of the station and downloading amount of own app of the station.
Optionally, the propagation index is an hour news simulcast mobile propagation dynamic liveness index, the hour news simulcast mobile propagation dynamic liveness index includes a first-level index, and the propagation index calculating module 630 includes: a first primary index calculation submodule, configured to calculate at least one primary index as follows according to the following formula:
original microblog spreading degree [ 55% LOG10 (original microblog total forwarding number 1+1) + 30% LOG10 (original microblog total comment number 1+1) + 15% LOG10 (original microblog total comment number 1+1) ]) 200; the microblog comprehensive spreading degree is [ 30% × LOG10 (total microblog forwarding number is 1+1) + 20% × LOG10 (average microblog forwarding number is 100+1) + 20% × LOG10 (total microblog comments are 1+1) + 15% + LOG10 (average microblog comments are 1+1) + 10% + LOG10 (total microblog praise number is 1+1) + 5% + LOG10 (average microblog praise number is 100+1) ] + 200; microblog liveness [ 80% × LOG10 (number of original microblogs × 1+1) + 20% × LOG10 (total number of microblogs × 1+1) ] × 200; microblog interest degree [ 100% LOG10 (maximum fan count value) × 1+1) ] × 200; the rating of the article for the original WeChat (35% LOG 10) (total reading of original WeChat articles +1) + 25% LOG10 (average reading of original WeChat articles + 1+ 20% LOG10 (average reading of original WeChat articles +1) + 5% LOG10 (average rating of original WeChat articles +1) + 5% LOG10 (average rating of original WeChat articles + 100+1) 200), and the rating of the article for the head (35% LOG10 (total reading of head articles + 1+ 25% LOG10 (average rating of original WeChat articles + 581 +1) (average reading of LOG + 3625) + 20% LOG 10) (average rating of original WeChat articles + 1+ 5% + 5) +1) + 15% LOG10 (highest readback of WeChat chapter 1+1) + 10% LOG10 (total praise of WeChat chapter 1+1) + 10% LOG10 (average praise of WeChat chapter 1+1) + 5% LOG10 (highest praise of WeChat chapter 1+1) + 5% LOG10 (total praise of WeChat chapter 100+1)) 200; the WeChat activity is [ 60%. LOG10 (WeChat text message sending amount 1+1) + 25%. LOG10 (days of text sending 1+1) + 15%. LOG10 (times of text sending 1+1) ]. 200; the article spread of the exploded money is [ 80%. LOG10(10 ten thousand + the number of micro-signatures 10+1) + 20%. LOG10(10 ten thousand + the ratio of micro-signatures 100+1) ]. 200.
Optionally, the dynamic liveness index for mobile dissemination of the temporal news simulcast further includes a secondary index, and the dissemination index calculation module 630 further includes: the first secondary index calculation submodule is used for calculating at least one secondary index according to the following formula: official WeChat ZCI ═ original WeChat propagation rate ═ 25% + head article propagation rate × (15% + WeChat comprehensive propagation rate × (35% + WeChat activity rate × (20% + exploded article propagation rate × (5%); the official microblog ZBI is 45% of original microblog spreading degree + 25% of microblog comprehensive spreading degree + 20% of microblog liveness + 10% of microblog attention degree; today's top spread index ═ 0.25 LOG10 (today's top article number 100+1) +0.3 LOG10 (today's top non-video article reading +1) +0.15 LOG10 (today's top video article reading +1) +0.15 LOG10 (today's top video playback +1) × 0.15 LOG10 (today's top video playback +10 +1))/4.32 LOG 20+ 70; table own APP propagation amount (((0.4 × LOG10 (table own APP read amount +1) +0.4 × LOG10 (table own APP play amount +1) +0.2 × LOG10 (table own APP send amount + 100+ 1)))/8.26 × 20+ 70; the platform own APP download index is (LOG10 (platform own APP download amount +1))/11.95 × 20+ 70; the number of the first-level vocabularies, the number of the second-level vocabularies and the number of the third-level vocabularies are the numbers which are respectively matched with the first-level vocabularies, the second-level vocabularies and the third-level vocabularies of the current political affairs news hot words; the quantity of the news manuscript topic is the number of the news manuscript content matched with the topic hot words; the two-micro-end topic mention amount is the number of the two-micro-end contents matched with the topic hot words.
Optionally, the mobile dissemination dynamic liveness index for the temporal news simulcast further includes three levels of indicators, and the dissemination index calculation module further includes: a first third-level index calculation submodule, configured to calculate at least one third-level index according to the following formula: social index 0.7 official wechat ZCI +0.2 official microblog ZBI +0.1 today's top note propagation index; the propagation index of the platform itself is 0.8 the propagation amount of the own app +0.2 the download amount of the own app; hour news hot word matching index LOG10 ((primary vocabulary number 2+ secondary vocabulary number 1.5+ tertiary vocabulary number) +1)/3.76 + 20; the report rate of the hourly news issue is LOG10((0.4 mentions of news issues +0.6 mentions of two-minute two-end issues) +1)/2 +20 + 70; video platform propagation index (0.7 LOG10 ("central news +" volume of play +1) +0.3 LOG10 ("central news +" volume of play +10 +1))/6.31 × 20+ 70; and a distinctive plate index (0.15 LOG10 (direct broadcast + 100+1) +0.35 LOG10 (direct broadcast +1) +0.15 LOG10 (short video +10 +1) +0.35 LOG10 (short video/10000 +1))/8 +20 + 70.
Optionally, the dynamic liveness index for mobile dissemination of the temporal news simulcast further includes four levels of indicators, and the dissemination index calculating module 630 further includes: the first four-level index calculation submodule is used for calculating according to the three-level indexes to obtain four-level indexes, wherein the four-level indexes can be calculated through the following formula: the dynamic liveness index of the simulcast mobile dissemination of the temporal news is 0.25 social index +0.2 platform-owned platform dissemination index +0.2 temporal news hotword matching index +0.15 temporal news discussion report rate +0.1 video platform index +0.1 characteristic plate index.
Optionally, the broadcast index is an hour news broadcast mobile broadcast dynamic liveness index, the hour news broadcast mobile broadcast dynamic liveness index includes a first-level index, and the broadcast index calculating module 630 includes: the second primary index calculation submodule is used for calculating at least one primary index according to the following formula: the degree of spread of the created microblogs is [ 55%. LOG10 (total forwarding number of the original microblogs is 1+1) + 30%. LOG10 (total comments number of the original microblogs is 1+1) + 15%. LOG10 (total praise number of the original microblogs is 1+1) ]. 200; the microblog comprehensive spreading degree is [ 30% × LOG10 (total microblog forwarding number is 1+1) + 20% × LOG10 (average microblog forwarding number is 100+1) + 20% × LOG10 (total microblog comments are 1+1) + 15% + LOG10 (average microblog comments are 1+1) + 10% + LOG10 (total microblog praise number is 1+1) + 5% + LOG10 (average microblog praise number is 100+1) ] + 200; microblog liveness [ 80% × LOG10 (number of original microblogs × 1+1) + 20% × LOG10 (total number of microblogs × 1+1) ] × 200; attention [ 100% × LOG10 (fan count maximum value × 1+1) ] × 200; original WeChat propagation degree [ 35%. LOG10 (total reading of original WeChat articles +1) + 25%. LOG10 (average reading of original WeChat articles +1) + 20%. LOG10 (average reading of original WeChat articles +1) + 5%. LOG10 (average reading of original WeChat articles + 631) + 10%. LOG10 (total rating of original WeChat articles +1) + 5%. LOG10 (average rating of original WeChat articles +1) +5 LOG10 (average rating of original WeChat points + 100+ 1); average propagation degree of head bar [ 35%. LOG10 (total reading of head bar + 1% + 25%. LOG10 (average reading of LOG + 581); LOG + 3625% + 10% + LOG 3625) ("LOG + 3625%) 1+1) + 15% LOG10 (highest pragma reading of WeChat chapter 1+1) + 10% LOG10 (total pragma total of WeChat chapter 1+1) + 10% LOG10 (average pragma of WeChat chapter 1+1) + 5% LOG10 (highest pragma of WeChat chapter 1+1) + 5% LOG10 (total pragma total of WeChat chapter 100+1) ] -200; the WeChat activity is [ 60%. LOG10 (WeChat text message sending amount 1+1) + 25%. LOG10 (days of text sending 1+1) + 15%. LOG10 (times of text sending 1+1) ]. 200; the article spread of the exploded money is [ 80%. LOG10(10 ten thousand + the number of micro-signatures 10+1) + 20%. LOG10(10 ten thousand + the ratio of micro-signatures 100+1) ]. 200.
Optionally, the broadcast index is a mobile broadcast dynamic liveness index of the time-administration news broadcast, the mobile broadcast dynamic liveness index of the time-administration news broadcast includes a secondary index, and the broadcast index calculation module includes: the second secondary index calculation submodule is used for calculating at least one secondary index according to the following formula: provincial radio station, news frequency official WeChat ZCI ═ original WeChat propagation degree × 25% + head article propagation degree × 15% + WeChat comprehensive propagation degree × 35% + WeChat liveness × 20% + exploded article propagation degree × 5%; province radio station and news frequency official microblog ZBI is 45% of original microblog propagation degree + 25% of microblog comprehensive propagation degree + 20% of microblog activity degree + 10% of microblog attention degree; province radio station, news frequency today head piece propagation index ═ 0.25 LOG10 (today head piece number 100+1) +0.3 LOG10 (today head piece reading of non-video article +1) +0.15 LOG10 (today head piece reading of video article +1) +0.15 LOG10 (today head piece video playback +1) +0.15 LOG10 (today head piece video playback ═ 10+ 1)); the number of the current affairs news issues is the number of two micro contents matched with the issues; matching the two micro content participles with the current political affairs hot words; the number of the first-level vocabulary, the number of the second-level vocabulary and the number of the third-level vocabulary are the numbers of the first-level vocabulary, the second-level vocabulary and the third-level vocabulary of the two micro content participles and the time administration news hot words respectively matched with each other. Optionally, the broadcast index is a mobile broadcast dynamic liveness index of the time-administration news broadcast, the mobile broadcast dynamic liveness index of the time-administration news broadcast includes three levels of indicators, and the broadcast index calculation module includes: the second third-level index calculation submodule is used for calculating at least one third-level index according to the following formula: social index ═(provincial station, news frequency official Wechat ZCI × 0.4+ provincial station, news frequency official microblog ZBI × 0.4+ provincial station, news frequency today's head bar propagation index × 0.1+ microblog short video propagation index × 0.1)/3.9) × 20+70 news discussion report rate [ ((LOG (hourly news discussion +1))/1.92) × 20+ 70; the matching index of the current news hotword is ((LOG10 ((primary vocabulary number 2+ secondary vocabulary number 1.5+ tertiary vocabulary number) +1))/3.79) 20+ 70.
Optionally, the propagation index is a dynamic liveness index of mobile dissemination of the time-administration news broadcast, the dynamic liveness index of mobile dissemination of the time-administration news broadcast includes a third-level index, and the propagation index calculation module further includes a second fourth-level index calculation submodule for calculating according to the third-level index to obtain a fourth-level index, where the fourth-level index can be calculated by the following formula: the dynamic liveness index of the mobile dissemination of the temporal news broadcast is 0.45 of social index and 0.3 of the report rate of the temporal news topic and 0.25 of the matching index of the temporal news hotword.
Further, fig. 7 shows an index query apparatus 700 for dissemination of the temporal news according to the second aspect of the present embodiment, where the apparatus 700 corresponds to the method according to the second aspect of embodiment 1. Referring to fig. 7, the apparatus 700 includes: the query instruction receiving module 710 is configured to receive a query instruction for querying at least one dissemination index of the temporal news of a specified media, where the dissemination index is used to reflect a dissemination state of the temporal news, and the query instruction is input by a user on an interactive interface; a query request sending module 720, configured to respond to the query instruction, send a query request for querying the propagation index to a remote data statistics server; and a propagation index receiving module 730 for receiving the propagation index from the data statistics server.
Optionally, the apparatus 700 further comprises a dissemination index display module for displaying a dissemination index for a given current political news in a graph and/or list.
Thus, according to the present embodiment, it is possible to provide the user with the calculated propagation index instead of the massive amount of basic data. Therefore, the user can directly look up the propagation index to know the propagation state of the media time administration news, and the data volume needing to be looked up by the user is reduced. In addition, since the propagation index can be calculated by a plurality of dimensions, data of a plurality of dimensions can be provided to the user. Therefore, the technical problems of large basic data quantity, single data dimension and high data analysis difficulty in the prior art are solved.
Example 3
Fig. 8 shows an index query apparatus 800 for dissemination of temporal news according to the first aspect of the present embodiment, where the apparatus 800 corresponds to the method according to the first aspect of embodiment 1. Referring to fig. 8, the apparatus 800 includes: a first processor 820; and a first memory 810 coupled to the first processor 820 for providing instructions to the first processor 820 to process the following steps: receiving a query request for querying a spreading index of specified time administration news from a remote terminal device; responding to the query request, and capturing relevant basic data of the current political affairs news on the Internet; calculating according to the related basic data to obtain a spreading index of the current political affairs news; and sending the obtained dissemination index of the time-administration news to the terminal equipment.
Optionally, the operation of capturing relevant basic data of the political news on the internet includes: capturing data related to the real-time news as related basic data on the Internet, wherein the data related to the real-time news comprise: number of articles at the head of today, reading amount of non-video articles at the head of today, reading amount of video articles at the head of today, playing amount of video at the head of today, rating amount of articles at the head of today, word bank of Housekeeping news hotword, contents of articles at two micro ends, "content of News +" broadcast, self-owned APP, short video content of microblogs related to Housekeeping news, short video broadcast related to Housekeeping news, live participating population of microblogs related to Housekeeping news, direct broadcast related to Housekeeping news, readings related to Housekeeping news, news bulletin number related to Housekeeping news, original microblogs related to Housekeeping news, total number of blossoms related to Housekeeping news, total number of original microblogs related to Housekeeping news, total number of original blossoms related to Housekeeping news, total number of news related to Housekeeping news, The method comprises the steps of forwarding number of original microblogs related to the time administration news, number of original microblog comments related to the time administration news, number of original microblog praise related to the time administration news, reading amount of own app of a station, playing amount of own app of the station, sending amount of own app of the station and downloading amount of own app of the station.
Optionally, the propagation index is a dynamic liveness index of mobile dissemination of the temporal news simulcast, the dynamic liveness index of mobile dissemination of the temporal news simulcast includes a first-level index, and the operation of obtaining the propagation index of the temporal news by performing calculation according to relevant basic data includes calculating at least one first-level index according to the following formula: original microblog spreading degree [ 55% LOG10 (original microblog total forwarding number 1+1) + 30% LOG10 (original microblog total comment number 1+1) + 15% LOG10 (original microblog total comment number 1+1) ]) 200; the microblog comprehensive spreading degree is [ 30% × LOG10 (total microblog forwarding number is 1+1) + 20% × LOG10 (average microblog forwarding number is 100+1) + 20% × LOG10 (total microblog comments are 1+1) + 15% + LOG10 (average microblog comments are 1+1) + 10% + LOG10 (total microblog praise number is 1+1) + 5% + LOG10 (average microblog praise number is 100+1) ] + 200; microblog liveness [ 80% × LOG10 (number of original microblogs × 1+1) + 20% × LOG10 (total number of microblogs × 1+1) ] × 200; microblog interest degree [ 100% LOG10 (maximum fan count value) × 1+1) ] × 200; the rating of the article for the original WeChat (35% LOG 10) (total reading of original WeChat articles +1) + 25% LOG10 (average reading of original WeChat articles + 1+ 20% LOG10 (average reading of original WeChat articles +1) + 5% LOG10 (average rating of original WeChat articles +1) + 5% LOG10 (average rating of original WeChat articles + 100+1) 200), and the rating of the article for the head (35% LOG10 (total reading of head articles + 1+ 25% LOG10 (average rating of original WeChat articles + 581 +1) (average reading of LOG + 3625) + 20% LOG 10) (average rating of original WeChat articles + 1+ 5% + 5) +1) + 15% LOG10 (highest readback of WeChat chapter 1+1) + 10% LOG10 (total praise of WeChat chapter 1+1) + 10% LOG10 (average praise of WeChat chapter 1+1) + 5% LOG10 (highest praise of WeChat chapter 1+1) + 5% LOG10 (total praise of WeChat chapter 100+1)) 200; the WeChat activity is [ 60%. LOG10 (WeChat text message sending amount 1+1) + 25%. LOG10 (days of text sending 1+1) + 15%. LOG10 (times of text sending 1+1) ]. 200; the article spread of the exploded money is [ 80%. LOG10(10 ten thousand + the number of micro-signatures 10+1) + 20%. LOG10(10 ten thousand + the ratio of micro-signatures 100+1) ]. 200.
Optionally, the mobile dissemination dynamic liveness index of the temporal news simulcast further includes a secondary index, and the operation of obtaining the dissemination index of the temporal news by performing calculation according to the relevant basic data further includes calculating at least one secondary index according to the following formula: official WeChat ZCI ═ original WeChat propagation rate ═ 25% + head article propagation rate × (15% + WeChat comprehensive propagation rate × (35% + WeChat activity rate × (20% + exploded article propagation rate × (5%); the official microblog ZBI is 45% of original microblog spreading degree + 25% of microblog comprehensive spreading degree + 20% of microblog liveness + 10% of microblog attention degree; today's top spread index ═ 0.25 LOG10 (today's top article number 100+1) +0.3 LOG10 (today's top non-video article reading +1) +0.15 LOG10 (today's top video article reading +1) +0.15 LOG10 (today's top video playback +1) × 0.15 LOG10 (today's top video playback +10 +1))/4.32 LOG 20+ 70; table own APP propagation amount (((0.4 × LOG10 (table own APP read amount +1) +0.4 × LOG10 (table own APP play amount +1) +0.2 × LOG10 (table own APP send amount + 100+ 1)))/8.26 × 20+ 70; the platform own APP download index is (LOG10 (platform own APP download amount +1))/11.95 × 20+ 70; the number of the first-level vocabularies, the number of the second-level vocabularies and the number of the third-level vocabularies are the numbers which are respectively matched with the first-level vocabularies, the second-level vocabularies and the third-level vocabularies of the current political affairs news hot words; the quantity of the news manuscript topic is the number of the news manuscript content matched with the topic hot words; the two-micro-end topic mention amount is the number of the two-micro-end contents matched with the topic hot words.
Optionally, the dynamic liveness index of mobile dissemination of the temporal news simulcast further includes three levels of indicators, and the operation of obtaining the dissemination index of the temporal news by performing calculation according to the relevant basic data further includes calculating at least one of the following three levels of indicators according to the following formula: social index 0.7 official wechat ZCI +0.2 official microblog ZBI +0.1 today's top note propagation index; the propagation index of the platform itself is 0.8 the propagation amount of the own app +0.2 the download amount of the own app; hour news hot word matching index LOG10 ((primary vocabulary number 2+ secondary vocabulary number 1.5+ tertiary vocabulary number) +1)/3.76 + 20; the report rate of the hourly news issue is LOG10((0.4 mentions of news issues +0.6 mentions of two-minute two-end issues) +1)/2 +20 + 70; video platform propagation index (0.7 LOG10 ("central news +" volume of play +1) +0.3 LOG10 ("central news +" volume of play +10 +1))/6.31 × 20+ 70; and a distinctive plate index (0.15 LOG10 (direct broadcast + 100+1) +0.35 LOG10 (direct broadcast +1) +0.15 LOG10 (short video +10 +1) +0.35 LOG10 (short video/10000 +1))/8 +20 + 70.
Optionally, the mobile dissemination dynamic liveness index of the temporal news simulcast further includes a fourth-level index, and the operation of obtaining the dissemination index of the temporal news by calculating according to the relevant basic data further includes: and calculating according to the three-level index to obtain a four-level index, wherein the four-level index can be calculated by the following formula:
the dynamic liveness index of the simulcast mobile dissemination of the temporal news is 0.25 social index +0.2 platform-owned platform dissemination index +0.2 temporal news hotword matching index +0.15 temporal news discussion report rate +0.1 video platform index +0.1 characteristic plate index.
Optionally, the propagation index is a mobile dynamic liveness index of the time-administration news broadcast, the mobile dynamic liveness index of the time-administration news broadcast includes a first-level index, and the operation of obtaining the propagation index of the time-administration news by performing calculation according to relevant basic data includes calculating at least one of the following first-level indexes according to the following formula: original microblog spreading degree [ 55% LOG10 (original microblog total forwarding number 1+1) + 30% LOG10 (original microblog total comment number 1+1) + 15% LOG10 (original microblog total comment number 1+1) ]) 200; the microblog comprehensive spreading degree is [ 30% × LOG10 (total microblog forwarding number is 1+1) + 20% × LOG10 (average microblog forwarding number is 100+1) + 20% × LOG10 (total microblog comments are 1+1) + 15% + LOG10 (average microblog comments are 1+1) + 10% + LOG10 (total microblog praise number is 1+1) + 5% + LOG10 (average microblog praise number is 100+1) ] + 200; microblog liveness [ 80% × LOG10 (number of original microblogs × 1+1) + 20% × LOG10 (total number of microblogs × 1+1) ] × 200; attention [ 100% × LOG10 (fan count maximum value × 1+1) ] × 200; original WeChat propagation degree [ 35%. LOG10 (total reading of original WeChat articles +1) + 25%. LOG10 (average reading of original WeChat articles +1) + 20%. LOG10 (average reading of original WeChat articles +1) + 5%. LOG10 (average reading of original WeChat articles + 631) + 10%. LOG10 (total rating of original WeChat articles +1) + 5%. LOG10 (average rating of original WeChat articles +1) +5 LOG10 (average rating of original WeChat points + 100+ 1); average propagation degree of head bar [ 35%. LOG10 (total reading of head bar + 1% + 25%. LOG10 (average reading of LOG + 581); LOG + 3625% + 10% + LOG 3625) ("LOG + 3625%) 1+1) + 15% LOG10 (highest pragma reading of WeChat chapter 1+1) + 10% LOG10 (total pragma total of WeChat chapter 1+1) + 10% LOG10 (average pragma of WeChat chapter 1+1) + 5% LOG10 (highest pragma of WeChat chapter 1+1) + 5% LOG10 (total pragma total of WeChat chapter 100+1) ] -200; the WeChat activity is [ 60%. LOG10 (WeChat text message sending amount 1+1) + 25%. LOG10 (days of text sending 1+1) + 15%. LOG10 (times of text sending 1+1) ]. 200; the article spread of the exploded money is [ 80%. LOG10(10 ten thousand + the number of micro-signatures 10+1) + 20%. LOG10(10 ten thousand + the ratio of micro-signatures 100+1) ]. 200.
Optionally, the dynamic liveness index of mobile dissemination of the time-administration news broadcast further includes a secondary index, and the operation of obtaining the dissemination index of the time-administration news by performing calculation according to the relevant basic data further includes calculating at least one secondary index according to the following formula: provincial radio station, news frequency official WeChat ZCI ═ original WeChat propagation degree × 25% + head article propagation degree × 15% + WeChat comprehensive propagation degree × 35% + WeChat liveness × 20% + exploded article propagation degree × 5%; province radio station and news frequency official microblog ZBI is 45% of original microblog propagation degree + 25% of microblog comprehensive propagation degree + 20% of microblog activity degree + 10% of microblog attention degree; province radio station, news frequency today head piece propagation index ═ 0.25 LOG10 (today head piece number 100+1) +0.3 LOG10 (today head piece reading of non-video article +1) +0.15 LOG10 (today head piece reading of video article +1) +0.15 LOG10 (today head piece video playback +1) +0.15 LOG10 (today head piece video playback ═ 10+ 1)); the number of the current affairs news issues is the number of two micro contents matched with the issues; matching between micro content participles and current affair hot words; the number of the first-level vocabulary, the number of the second-level vocabulary and the number of the third-level vocabulary are the numbers of the first-level vocabulary, the second-level vocabulary and the third-level vocabulary of the two micro content participles and the time administration news hot words respectively matched with each other.
Optionally, the dynamic liveness index of mobile dissemination of the time-administration news broadcast further includes three levels of indexes, and the operation of obtaining the dissemination index of the time-administration news by performing calculation according to the relevant basic data further includes calculating at least one of the following three levels of indexes according to the following formula: social index ((province radio, news frequency official WeChat ZCI × 0.4+ province radio, news frequency official microblog ZBI × 0.4+ province radio, news frequency today item propagation index × 0.1+ microblog short video propagation index × 0.1)/3.9) × 20+ 70; the report rate of the temporal news topic ((LOG (temporal news topic +1))/1.92) × 20+ 70; the matching index of the current news hotword is ((LOG10 ((primary vocabulary number 2+ secondary vocabulary number 1.5+ tertiary vocabulary number) +1))/3.79) 20+ 70.
Optionally, the mobile dissemination dynamic liveness index of the time-administration news broadcast further includes a fourth-level index, and the operation of obtaining the dissemination index of the time-administration news by performing calculation according to the relevant basic data further includes: and calculating according to the three-level index to obtain a four-level index, wherein the four-level index can be calculated by the following formula:
the dynamic liveness index of the mobile dissemination of the temporal news broadcast is 0.45 of social index and 0.3 of the report rate of the temporal news topic and 0.25 of the matching index of the temporal news hotword.
Further, fig. 9 shows an index inquiry apparatus 900 for dissemination of the temporal news according to the second aspect of the present embodiment, the apparatus 900 corresponding to the method according to the second aspect of embodiment 1. Referring to fig. 9, the apparatus 900 includes: a second processor 910; and a second memory 920, coupled to the second processor 910, for providing instructions to the second processor 910 to process the following steps: receiving a query instruction which is input by a user on an interactive interface and used for querying a spreading index of specified time administration news, wherein the spreading index is used for reflecting the spreading state of the time administration news; responding to the query instruction, and sending a query request for querying the propagation index to a remote data statistics server; and receiving the propagation index from the data statistics server.
Optionally, the second memory 920 is further used for providing the second processor 910 with instructions of the following processing steps: the dissemination index for a given temporal news is displayed graphically and/or as a list.
Thus, according to the present embodiment, it is possible to provide the user with the calculated propagation index instead of the massive amount of basic data. Therefore, the user can directly look up the propagation index to know the propagation state of the media time administration news, and the data volume needing to be looked up by the user is reduced. In addition, since the propagation index can be calculated by a plurality of dimensions, data of a plurality of dimensions can be provided to the user. Therefore, the technical problems of large basic data quantity, single data dimension and high data analysis difficulty in the prior art are solved.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments. In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments. In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (10)
1. A method for inquiring a spreading index of a time-administration news is characterized by comprising the following steps:
receiving a query instruction which is input by a user on an interactive interface and used for querying a spreading index of specified time-administration news, wherein the spreading index is used for reflecting the spreading state of the time-administration news;
responding to the query instruction, and sending a query request for querying the propagation index to a remote data statistics server; and
receiving the propagation index from the data statistics server.
2. The method of claim 1, further comprising: and displaying the spreading index of the specified time administration news in a mode of a chart and/or a list.
3. A method for inquiring the propagation index of the time-administration news is characterized by further comprising the following steps:
receiving a query request for querying a spreading index of specified time administration news from a remote terminal device;
responding to the query request, and capturing relevant basic data of the current political affairs news on the Internet;
calculating according to the relevant basic data to obtain a spreading index of the current political affairs news; and
and sending the obtained spreading index of the time-based news to the terminal equipment.
4. The method of claim 3, wherein the act of capturing relevant underlying data of the current political news on the internet comprises: capturing data related to the real-time news as the related basic data on the internet, wherein the data related to the real-time news comprises: the total microblog forwarding number, the total microblog number, the average microblog forwarding number, the total microblog comment number, the average microblog comment number, the total microblog praise number, the average microblog praise number, the maximum value of the fan number, the total original microblog forwarding number, the total original microblog comment number, the total original microblog praise number, the average original microblog number, the total read reading of the WeChat, the average WeChat read reading, the highest WeChat read reading, the total WeChat read reading, the average WeChat read number, the highest WeChat read number, the total WeChat read number, the average WeChat send number, the average WeChat read number, the summary of original WeChat chapter, the total praise of original WeChat articles, the average comment of original WeChat articles, the average praise rate of original WeChat articles, the total reading of the first article, the average reading of the first article, the total praise of the first article, the average praise rate of the first article, the reading of the first article in today, the reading of the non-video article in today, the reading of the first video article in today, the playing of the video in today, the rating of the first article in day, the short video playing, the participation in the app, the short video playing, the self-news table news having short video playing, The device comprises a device body, a device management module and a device management module.
5. The method according to claim 4, wherein the broadcast index is an hour news simulcast mobile broadcast dynamic liveness index, the hour news simulcast mobile broadcast dynamic liveness index includes a primary index, and the operation of obtaining the broadcast index of the hour news by performing the calculation according to the relevant basic data includes calculating at least one primary index according to the following formula:
original microblog spreading degree [ 55% LOG10 (original microblog total forwarding number 1+1) + 30% LOG10 (original microblog total comment number 1+1) + 15% LOG10 (original microblog total comment number 1+1) ]) 200;
the microblog comprehensive spreading degree is [ 30% × LOG10 (total microblog forwarding number is 1+1) + 20% × LOG10 (average microblog forwarding number is 100+1) + 20% × LOG10 (total microblog comments are 1+1) + 15% + LOG10 (average microblog comments are 1+1) + 10% + LOG10 (total microblog praise number is 1+1) + 5% + LOG10 (average microblog praise number is 100+1) ] + 200;
microblog liveness [ 80% × LOG10 (number of original microblogs × 1+1) + 20% × LOG10 (total number of microblogs × 1+1) ] × 200;
microblog interest degree [ 100% LOG10 (maximum fan count value) × 1+1) ] × 200;
the propagation degree of the original WeChat seal is [ 35% LOG10 (total read number of original WeChat articles is 1+1) + 25% LOG10 (average read number of original WeChat seal is 1+1) + 20% LOG10 (the original WeChat seal accounts for more than 100+1) + 10% LOG10 (total praise number of original WeChat articles is 1+1) + 5% LOG10 (average praise number of original WeChat seal is 1+1) + 5% LOG10 (average praise rate of original WeChat seal is 100+1] (200);
the top article propagation rate is [ 35% LOG10 (total top article read 1+1) + 25% LOG10 (average top article read 1+1) + 20% LOG10 (total top article praise count 1+1) + 10% LOG10 (average top article praise count 1+1) + 10% LOG10 (top article praise count 100+1) ], 200;
the overall confidence score of propagation is [ 30% LOG10 (total chapter of WeChat readings +1) + 25% LOG10 (average chapter of WeChat readings +1) + 15% LOG10 (maximum chapter of WeChat readings +1) + 10% LOG10 (total chapter of WeChat readings +1) + 10% LOG10 (average chapter of WeChat readings +1) + 5% LOG10 (total chapter of WeChat readings +1) + 5% LOG10 (total chapter of WeChat readings + 100+1) ] "200;
the WeChat activity is [ 60%. LOG10 (WeChat text message sending amount 1+1) + 25%. LOG10 (days of text sending 1+1) + 15%. LOG10 (times of text sending 1+1) ]. 200;
the article spread of the exploded money is [ 80%. LOG10(10 ten thousand + the number of micro-signatures 10+1) + 20%. LOG10(10 ten thousand + the ratio of micro-signatures 100+1) ]. 200.
6. The method according to claim 5, wherein the dynamic liveness index of the mobile dissemination of the temporal news simulcast further includes a secondary index, and the operation of calculating according to the relevant basic data to obtain the dissemination index of the temporal news further includes calculating at least one secondary index according to the following formula:
official WeChat ZCI ═ original WeChat propagation rate ═ 25% + head article propagation rate × (15% + WeChat comprehensive propagation rate × (35% + WeChat activity rate × (20% + exploded article propagation rate × (5%);
the official microblog ZBI is 45% of original microblog spreading degree + 25% of microblog comprehensive spreading degree + 20% of microblog liveness + 10% of microblog attention degree;
today's top spread index ═ 0.25 LOG10 (today's top article number 100+1) +0.3 LOG10 (today's top non-video article reading +1) +0.15 LOG10 (today's top video article reading +1) +0.15 LOG10 (today's top video playback +1) × 0.15 LOG10 (today's top video playback +10 +1))/4.32 LOG 20+ 70;
table own APP propagation amount (((0.4 × LOG10 (table own APP read amount +1) +0.4 × LOG10 (table own APP play amount +1) +0.2 × LOG10 (table own APP send amount + 100+ 1)))/8.26 × 20+ 70;
the platform own APP download index is (LOG10 (platform own APP download amount +1))/11.95 × 20+ 70;
the number of the first-level vocabularies, the number of the second-level vocabularies and the number of the third-level vocabularies are the numbers which are respectively matched with the first-level vocabularies, the second-level vocabularies and the third-level vocabularies of the current political affairs news hot words;
the quantity of the news manuscript topic is the number of the news manuscript content matched with the topic hot words;
the two-micro-end topic mention amount is the number of the two-micro-end contents matched with the topic hot words.
7. The method according to claim 6, wherein the dynamic liveness index of the mobile dissemination of the temporal news linkage further comprises three levels of indicators, and the operation of calculating according to the relevant basic data to obtain the dissemination index of the temporal news further comprises calculating at least one of the three levels of indicators according to the following formula:
social index 0.7 official wechat ZCI +0.2 official microblog ZBI +0.1 today's top note propagation index;
the propagation index of the platform itself is 0.8 the propagation amount of the own app +0.2 the download amount of the own app;
hour news hot word matching index LOG10 ((primary vocabulary number 2+ secondary vocabulary number 1.5+ tertiary vocabulary number) +1)/3.76 + 20;
the report rate of the hourly news issue is LOG10((0.4 mentions of news issues +0.6 mentions of two-minute two-end issues) +1)/2 +20 + 70;
video platform propagation index (0.7 LOG10 ("central news +" volume of play +1) +0.3 LOG10 ("central news +" volume of play +10 +1))/6.31 × 20+ 70; and
feature panel index ═ 0.15 LOG10 (direct broadcast rate 100+1) +0.35 LOG10 (direct broadcast participants +1) +0.15 LOG10 (short video rate 10+1) +0.35 LOG10 (short video rate/10000 +1))/8 +20 + 70.
8. The method according to claim 7, wherein the dynamic liveness index of the mobile dissemination of the temporal news linkage further includes four levels of indicators, and the operation of calculating according to the relevant basic data to obtain the dissemination index of the temporal news further includes: and calculating according to the third-level index to obtain a fourth-level index, wherein the fourth-level index can be calculated by the following formula:
the dynamic liveness index of the simulcast mobile dissemination of the temporal news is 0.25 social index +0.2 platform-owned platform dissemination index +0.2 temporal news hotword matching index +0.15 temporal news discussion report rate +0.1 video platform index +0.1 characteristic plate index.
9. The method according to claim 4, wherein the broadcast index is an hour news broadcast mobile broadcast dynamic liveness index, the hour news broadcast mobile broadcast dynamic liveness index includes a primary index, and the operation of calculating according to the relevant basic data to obtain the broadcast index of the hour news includes calculating at least one primary index according to the following formula:
original microblog spreading degree [ 55% LOG10 (original microblog total forwarding number 1+1) + 30% LOG10 (original microblog total comment number 1+1) + 15% LOG10 (original microblog total comment number 1+1) ]) 200;
the microblog comprehensive spreading degree is [ 30% × LOG10 (total microblog forwarding number is 1+1) + 20% × LOG10 (average microblog forwarding number is 100+1) + 20% × LOG10 (total microblog comments are 1+1) + 15% + LOG10 (average microblog comments are 1+1) + 10% + LOG10 (total microblog praise number is 1+1) + 5% + LOG10 (average microblog praise number is 100+1) ] + 200;
microblog liveness [ 80% × LOG10 (number of original microblogs × 1+1) + 20% × LOG10 (total number of microblogs × 1+1) ] × 200;
attention [ 100% × LOG10 (fan count maximum value × 1+1) ] × 200;
the propagation degree of the original WeChat seal is [ 35% LOG10 (total read number of original WeChat articles is 1+1) + 25% LOG10 (average read number of original WeChat seal is 1+1) + 20% LOG10 (the original WeChat seal accounts for more than 100+1) + 10% LOG10 (total praise number of original WeChat articles is 1+1) + 5% LOG10 (average praise number of original WeChat seal is 1+1) + 5% LOG10 (average praise rate of original WeChat seal is 100+1] (200);
the top article propagation rate is [ 35% LOG10 (total top article read 1+1) + 25% LOG10 (average top article read 1+1) + 20% LOG10 (total top article praise count 1+1) + 10% LOG10 (average top article praise count 1+1) + 10% LOG10 (top article praise count 100+1) ], 200;
the overall confidence score of propagation is [ 30% LOG10 (total chapter of WeChat readings +1) + 25% LOG10 (average chapter of WeChat readings +1) + 15% LOG10 (maximum chapter of WeChat readings +1) + 10% LOG10 (total chapter of WeChat readings +1) + 10% LOG10 (average chapter of WeChat readings +1) + 5% LOG10 (total chapter of WeChat readings +1) + 5% LOG10 (total chapter of WeChat readings + 100+1) ] "200;
the WeChat activity is [ 60%. LOG10 (WeChat text message sending amount 1+1) + 25%. LOG10 (days of text sending 1+1) + 15%. LOG10 (times of text sending 1+1) ]. 200;
the article spread of the exploded money is [ 80%. LOG10(10 ten thousand + the number of micro-signatures 10+1) + 20%. LOG10(10 ten thousand + the ratio of micro-signatures 100+1) ]. 200.
10. A storage medium comprising a stored program, wherein the method of any one of claims 1 to 9 is performed by a processor when the program is run.
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CN112559679A (en) * | 2020-11-19 | 2021-03-26 | 北京易标智科技有限公司 | Method, device, equipment and storage medium for detecting spreading force of new political law media |
CN112559743A (en) * | 2020-12-09 | 2021-03-26 | 深圳市网联安瑞网络科技有限公司 | Method, device, equipment and storage medium for calculating support degree of government and enterprise network |
CN113139735A (en) * | 2021-04-30 | 2021-07-20 | 福建广电网络集团股份有限公司 | Propagation analysis method and device for county-level converged media center |
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CN112559679A (en) * | 2020-11-19 | 2021-03-26 | 北京易标智科技有限公司 | Method, device, equipment and storage medium for detecting spreading force of new political law media |
CN112559743A (en) * | 2020-12-09 | 2021-03-26 | 深圳市网联安瑞网络科技有限公司 | Method, device, equipment and storage medium for calculating support degree of government and enterprise network |
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