CN110717772A - Immersive interactive platform and system - Google Patents
Immersive interactive platform and system Download PDFInfo
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- CN110717772A CN110717772A CN201810764882.7A CN201810764882A CN110717772A CN 110717772 A CN110717772 A CN 110717772A CN 201810764882 A CN201810764882 A CN 201810764882A CN 110717772 A CN110717772 A CN 110717772A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
Abstract
The invention discloses an immersive interactive platform, which comprises: a content data module comprising VR and AR content data; the field host is used for acquiring VR visual data and restoring a 3D image; the VR terminal comprises a head display device and a control device; the AR terminal is used for presenting AR visual data; the data acquisition module is used for acquiring basic information and operation data of a user; and the big data analysis platform analyzes the collected data to obtain the preference and consumption intention of the experiencer. This interactive platform passes through technologies such as VR, AR, MR and window projection, and lively, interesting will be shown by the omnidirectional of show object for experience person can clearly, know directly perceivedly by the selling point, details, function and parameter etc. of show object, has realized high-efficient, accurately transmitting and has transmitted information to experience person, has not only effectively reduced the operating cost such as personnel, the place of selling, can also play better selling effect.
Description
Technical Field
The invention relates to an interactive platform, in particular to an immersive VR interactive platform and a using method thereof.
Background
The traditional physical store selling mode is limited by factors such as large-area site renting, inventory pressure, loss caused by salesperson flowing, training of follow-up personnel and the like, so that the operating cost of the selling mode is high, in addition, the salespersons are often introduced to the commodities by one-to-many customers, the understanding and the language expression capability of each salesperson to the commodities are different, in addition, the attention of the customers is difficult to be completely attracted, so that the information such as the selling points, parameters, performances and the like of the commodities is difficult to be effectively transmitted to the customers, and the selling quantity of the commodities and the impression of the customers to brands are directly influenced.
Disclosure of Invention
Aiming at the defects in the prior art, the invention provides an immersive interactive platform, which can provide virtual interactive experience items for customers, comprehensively display and introduce commodities in the interactive experience items and overcome the defects of the traditional sales mode.
In order to achieve the purpose, the invention provides the following technical scheme:
an immersive interactive platform comprising:
the content data module is stored in the cloud data platform or the on-site host computer and comprises a VR content module and an AR content module, and the VR content module and the AR content module both store 3D visual data of an object to be displayed;
the system comprises an on-site host computer, a cloud data platform and a server, wherein the on-site host computer acquires 3D visual data from a memory or a cloud data platform and restores a 3D image;
the VR terminal comprises a VR head display device and a VR control device, wherein the VR head display device and the VR control device are in communication connection with the on-site host computer, the on-site host computer switches, rotates and scales the 3D image according to an operation instruction sent by the VR control device, the VR head display device is used for displaying a VR image of an object to be displayed, and the VR control device is used for an experiencer to operate and feed back the operation instruction to the on-site host computer;
the AR terminal is used for identifying the feature points of the displayed object entity, acquiring AR visual data corresponding to the feature points from the field host or the cloud data platform and presenting an AR image;
the data acquisition module is used for acquiring operation data of a user in the experience process and sending the acquired data to the big data analysis platform;
and the big data analysis platform analyzes the collected data to obtain the preference of the experiencer.
As a preferable scheme: the display system further comprises a window type interactive terminal in communication connection with the on-site host, the window type interactive terminal displays images of displayed objects in the show window and senses the body motions of the experiencer, sensing signals are fed back to the on-site host, and the on-site host operates the images displayed by the interactive terminal according to the sensing signals.
As a preferable scheme: the game system is characterized by further comprising a field motion sensing device used for simulating the motion of a displayed object, the content data module further comprises a VR game module, the field motion sensing device is in communication connection with a field host, the field host acquires game data from the VR game module and restores game pictures, the game picture video signals are transmitted to the VR head display device to be displayed on the pictures, and the field host controls the game pictures according to the operation feedback of the field motion sensing device.
As a preferable scheme: the VR content module comprises an overall content module used for storing overall data of the displayed object and a detail content module used for storing detail data of the displayed object.
As a preferable scheme: the overall data includes image data of the appearance and color of the whole displayed object at various angles, and the detail data includes image data of the appearance, color and decoration style of various parts of the exterior and interior of the displayed object.
As a preferable scheme: the display system also comprises a detail editing module which edits the color, decoration and material of the displayed object and generates final virtual customization data.
As a preferable scheme: the AR content module further comprises an information labeling unit, and the information labeling unit labels selling points, functions and parameters of all parts of the displayed object in the process of moving along with the AR terminal.
It is another object of the invention to provide an immersive interaction system.
An immersive interactive system comprises a field host, a VR terminal in communication connection with the field host, and an AR terminal in communication connection with the field host or a content data platform.
As a preferable scheme: the interactive show window comprises a projection device, a rear projection window and a motion sensor, wherein the projection device and the motion sensor are in communication connection with the on-site host.
As a preferable scheme: the motion sensing device is connected with the on-site host through the controller.
Compared with the prior art, the invention has the advantages that: the interactive platform vividly and interestingly displays the displayed object in an all-around way through technologies such as VR, AR, MR and window projection, so that an experiencer can clearly and intuitively know the selling points, details, functions, parameters and the like of the displayed object. The interactive system can efficiently and accurately transmit information to the experiencer, and the information can be transmitted through the Internet, so that the operation cost of sales personnel, places and the like is effectively reduced, and a better sales effect can be achieved.
Drawings
Fig. 1 is a schematic structural diagram of an interactive platform.
Detailed Description
In this embodiment, the interaction platform is elaborated by selecting the car as the displayed object. In other embodiments, the displayed object may be other items, such as vehicles, boats, flight equipment, machinery, merchandising rooms, clothing, and miscellaneous goods.
An immersive interactive platform comprising:
the system comprises a content data module, a content analysis module and a content analysis module, wherein the content data module comprises a VR content module, an AR content module and an MR content module, the VR content module and the AR content module are respectively used for storing prefabricated (manufactured by 3D modeling or 3D shooting technology) 3D visual data of various types of vehicles of various brands, the MR content module is used for storing prefabricated MR visual data related to an automobile, and the VR game module is used for storing prefabricated VR game data related to the automobile;
the content data module can be stored in the cloud data platform or a memory of the storage and field host.
The field host is provided with a high-performance display card and a processor, the field host directly reads the stored content or is in communication connection with a content data platform through a broadband network to acquire VR visual data from a VR content module, and the field host processes the acquired visual data to restore a 3D image;
and the VR terminal comprises a VR head display device and a VR control device which are in communication connection with the on-site host, and the VR head display device and the VR control device are in communication connection with the on-site host in a wired or wireless mode.
When experiencing the VR terminal, the experiencer needs to wear the VR head display device, hold the VR control device, after the experience starts, the experiencer utilizes the VR control device to operate operation buttons, navigation keys and the like in a virtual picture, select the vehicle type to be browsed, at the moment, the on-site host downloads the 3D visual data of the vehicle type from the VR content module and restores the 3D picture of the vehicle type, the downloaded data comprises the whole visual data and the detail visual data of the vehicle type, the whole visual data comprises the appearance picture data of the vehicle type when different colors are matched, the detail visual data comprises the picture data which is shot from the outside and the inside of the vehicle type and comprises local appearances, colors and decoration styles.
The 3D screen of the vehicle type is displayed on the virtual screen, and the user can perform operations such as "body rotation", "body scaling", "color matching switching", and "area switching" by using the VR operator with his/her hand. The operation instruction is fed back to the on-site host computer, and the on-site host computer respectively responds to the manufacturing instruction to rotate the 3D image of the vehicle type, so that an experiencer can see the overall appearance of the vehicle type from different angles; the vehicle type is enlarged or reduced, so that an experiencer can see the details outside the vehicle body; the color matching of the vehicle type is changed, so that the experiencer can select the favorite color matching; and the picture is switched to different parts inside and outside the automobile body, so that the experiencer can see the details of the automobile body clearly.
The whole and the details of the vehicle body of the vehicle type can be simulated and restored through the VR terminal, so that an experiencer can generate vivid experience of 'watching the vehicle on site', and the use feeling basically equivalent to that of a watching entity vehicle is achieved.
In the VR content module, a data package of some editable elements is also included, such as an operation table data package, a seat data package, a hub data package, an accessory data package and the like in the interior of the vehicle body.
The data packet contains information such as shape, material, color, etc.
The experience person clicks and enters an editing interface in the virtual picture, the same VR operation device in the hand is used for operation in the editing interface, the style of the part is switched after the part of the automobile body needing editing is selected, the site host calls a data packet of the part after the switching is clicked, the data in the data packet is processed to restore the picture of the part, and the restored picture is overlapped and covered on the part, so that the part presents a new style.
Therefore, the personalized customization of the workbench, the seat, the interior trim, the hub and the like of the automobile body can be realized, and the experience person can 'manufacture' the automobile type completely meeting the preference of the experience person.
And after customization is completed, storing the vehicle model data. The on-site host uploads the vehicle type data defined by the experiencer to the big data analysis platform, and the big data analysis platform analyzes the vehicle type data by using the data model to obtain the vehicle type matching style popular with consumers, so that a basis is provided for automobile manufacturers to reasonably manufacture various vehicle types.
Before the experience begins or after the experience is finished, a code scanning verification process or a webpage clicking verification process can be added. The experience person uses the mobile phone or the tablet to scan codes, and after the interactive platform is authorized, the interactive platform reads the information in the mobile phone or the tablet to obtain the basic information of the experience person.
The big data analysis platform comprehensively analyzes the basic information of the experience person, the editing content and the browsing content in the experience process, and then the consumption intention of the experience person can be obtained. And data support is provided for 4S stores to formulate sales strategies, and more scientific and reasonable sales strategies are favorably formulated.
The system is used for calling a browser to access an AR content module in the cloud data platform by using a code scanning or webpage clicking connection of an AR terminal such as a mobile phone or a tablet and the like; or the mobile phone, the tablet and the like are connected with the on-site host through the data line, the AR terminal serves as an external camera of the on-site host at the moment, an AR program built in the on-site host is started, and the AR program calls the camera and the display screen of the AR terminal to carry out AR display. The AR content module includes 360 panoramic picture data inside the vehicle model and virtual guide data.
After entering the AR mode, two display modes are provided, wherein the first display mode is that 360 panoramic pictures are displayed on the AR terminal, and the gyroscope arranged in the AR terminal detects the change of the position and the angle of the AR terminal by changing the position of the AR terminal, so that the view field of a picture in a browser is changed, 360 panoramic browsing is realized, and the details in a vehicle are in a list; the second display mode is a guide mode, after the guide mode is entered, a camera of the AR terminal is started, the camera of the AR terminal is aligned with the physical vehicle model displayed in a shop, the virtual guide tracks each mark point on the vehicle through the camera on the mobile phone or the tablet computer through the 3D tracking technology, and provides related information of the mark point, such as the selling point, the function and the parameter information, so that various information of the vehicle model is visually displayed.
In order to increase the interest of experience, the interactive platform further comprises a body sensing device for simulating automobile driving, the body sensing device comprises a bin and a driving mechanism, the bin is provided with a seat, a steering wheel and a brake mechanism accelerator mechanism, and the driving mechanism is used for driving the bin to move in multiple dimensions.
The on-site host computer controls the motion of the motion sensing device through a controller, the controller can be a PLC controller, and the driving mechanism is a hydraulic mechanism.
When experiencing the body sensing device, need sit on the seat in the position of a storehouse and wear the first apparent device of VR, on-the-spot host computer downloads VR cycle racing game data from VR game module. After the experience begins, the on-site host machine restores a game picture and outputs a game video signal to the VR head display device, the on-site host machine feeds back an operation instruction through operating the body sensing device, the on-site host machine switches the view field, the environment and the like in the game picture according to the operation instruction, the body sensing device is synchronously matched with the VR game, and the realistic racing car experience is simulated.
The interactive platform further comprises an interactive show window, the interactive show window comprises a projection device, a rear projection window and a motion sensor, the projection device is connected with the on-site host through a video cable, the motion sensor is in communication connection with the on-site host, and the rear projection window is formed by attaching a rear projection film to a glass window of the physical shop.
When a physical store at night is closed, the interactive show window displays vehicle models or related peripheral commodities to attract customers, an experiencer of the physical store stands before the interactive show window to slide, click or make some specific limb actions on glass, the action sensor identifies gestures and the limb actions and feeds back identification signals to the on-site host, and the on-site host controls the action according to the identification signals, so that images projected by the projection device are correspondingly changed, and interaction between pedestrians outside the window and the show window is realized. The all-weather experience is realized, and the experience person can know the vehicle type and the peripheral commodities in a more interesting mode through the interactive show window, so that the experience person can remember the vehicle type and the peripheral commodities very new, and an ideal propaganda effect is achieved.
The interactive platform further comprises an MR terminal, the MR terminal comprises an MR head display device and an MR control device which are in communication connection with the on-site host, the content data platform further comprises an MR content module, the on-site host operates elements and interfaces in the MR visual picture according to an operation instruction sent by the MR control device, the MR head display device is used for displaying a 3D image of a displayed object and perceiving head movements of an experiencer, and the MR control device is used for the experiencer to operate and feed back the operation instruction to the on-site host.
The above description is only a preferred embodiment of the present invention, and the protection scope of the present invention is not limited to the above embodiments, and all technical solutions belonging to the idea of the present invention belong to the protection scope of the present invention. It should be noted that modifications and embellishments within the scope of the invention may occur to those skilled in the art without departing from the principle of the invention, and are considered to be within the scope of the invention.
Claims (9)
1. An immersive interactive platform, comprising:
the content data module is stored in the cloud data platform or the on-site host computer and comprises a VR content module and an AR content module, and the VR content module and the AR content module both store 3D visual data of an object to be displayed;
the system comprises an on-site host computer, a cloud data platform and a server, wherein the on-site host computer acquires 3D visual data from a memory or a cloud data platform and restores a 3D image;
the VR terminal comprises a VR head display device and a VR control device, wherein the VR head display device and the VR control device are in communication connection with the on-site host computer, the on-site host computer switches, rotates and scales the 3D image according to an operation instruction sent by the VR control device, the VR head display device is used for displaying a VR image of an object to be displayed, and the VR control device is used for an experiencer to operate and feed back the operation instruction to the on-site host computer;
the AR terminal is used for identifying the feature points of the displayed object entity, acquiring AR visual data corresponding to the feature points from the field host or the cloud data platform and presenting an AR image;
the data acquisition module is used for acquiring operation data of a user in the experience process and sending the acquired data to the big data analysis platform;
and the big data analysis platform analyzes the collected data to obtain the preference of the experiencer.
2. The immersive interactive platform of claim 1, wherein: the display system further comprises a window type interactive terminal in communication connection with the on-site host, the window type interactive terminal displays images of displayed objects in the show window and senses the body motions of the experiencer, sensing signals are fed back to the on-site host, and the on-site host operates the images displayed by the interactive terminal according to the sensing signals.
3. The immersive interactive platform of claim 1, wherein: the game system is characterized by further comprising a field motion sensing device used for simulating the motion of a displayed object, the content data module further comprises a VR game module, the field motion sensing device is in communication connection with a field host, the field host acquires game data from the VR game module and restores game pictures, the game picture video signals are transmitted to the VR head display device to be displayed on the pictures, and the field host controls the game pictures according to the operation feedback of the field motion sensing device.
4. The immersive interactive platform of claim 1, wherein: the VR content module comprises an overall content module used for storing overall data of the displayed object and a detail content module used for storing detail data of the displayed object.
5. The immersive interactive platform of claim 3, wherein: the overall data includes image data of the appearance and color of the whole displayed object at various angles, and the detail data includes image data of the appearance, color and decoration style of various parts of the exterior and interior of the displayed object.
6. The immersive interactive platform of claim 4, wherein: the display system also comprises a detail editing module which edits the color, decoration and material of the displayed object and generates final virtual customization data.
7. An immersive interaction system, comprising: the system comprises a field host, a VR terminal in communication connection with the field host, and an AR terminal in communication connection with the field host or a content data platform.
8. The immersive interaction system of claim 8, wherein: the interactive show window comprises a projection device, a rear projection window and a motion sensor, wherein the projection device and the motion sensor are in communication connection with the on-site host.
9. The immersive interaction system of claim 8, wherein: the motion sensing device is connected with the on-site host through the controller.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810764882.7A CN110717772A (en) | 2018-07-12 | 2018-07-12 | Immersive interactive platform and system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810764882.7A CN110717772A (en) | 2018-07-12 | 2018-07-12 | Immersive interactive platform and system |
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| CN110717772A true CN110717772A (en) | 2020-01-21 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201810764882.7A Withdrawn CN110717772A (en) | 2018-07-12 | 2018-07-12 | Immersive interactive platform and system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112509152A (en) * | 2020-12-17 | 2021-03-16 | 重庆实唯信息技术有限公司 | Car watching method, system, equipment and readable medium based on AR technology |
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2018
- 2018-07-12 CN CN201810764882.7A patent/CN110717772A/en not_active Withdrawn
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112509152A (en) * | 2020-12-17 | 2021-03-16 | 重庆实唯信息技术有限公司 | Car watching method, system, equipment and readable medium based on AR technology |
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Application publication date: 20200121 |