CN110677825A - Processing method and device based on short promotion message reach rate and storage medium - Google Patents
Processing method and device based on short promotion message reach rate and storage medium Download PDFInfo
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- CN110677825A CN110677825A CN201910890012.9A CN201910890012A CN110677825A CN 110677825 A CN110677825 A CN 110677825A CN 201910890012 A CN201910890012 A CN 201910890012A CN 110677825 A CN110677825 A CN 110677825A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
- H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W24/00—Supervisory, monitoring or testing arrangements
- H04W24/02—Arrangements for optimising operational condition
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
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Abstract
The application discloses a processing method and device based on short message promotion rate and a storage medium. The method comprises the steps of counting the number of mobile phone numbers of short messages to be sent and promoted according to business requirements and determining the number of the mobile phone numbers used for embedding points; after the promotion short messages are sent to the mobile phone number to be sent and the mobile phone number used for embedding points according to the service requirements, counting the total quantity of the successfully sent short messages; and judging the authenticity of the returned result of the agent short message provider by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the agent short message provider, and obtaining the accurate reaching rate of the promoted short messages. The short message touch rate detection method and device solve the technical problem that the short message touch rate detection effect is poor when the short message is popularized. By the method and the device, the detection result can be optimized to judge whether the short message promotion rate is real or not, and the business cost of a company is saved.
Description
Technical Field
The present application relates to the field of service data processing, and in particular, to a processing method and apparatus based on short message reach to promote, and a storage medium.
Background
Because of the need of business promotion, the member user on the basis of the application program of the mobile terminal can push some marketing short messages, and the short message channels used in the pushing process are short messages of agent companies purchasing the short message channels of three operators.
The inventor finds that the problem of whether the short message is sent or not and whether the short message is successfully touched to the mobile phone of the user or not after the short message is sent exists when the short message touch rate is checked and popularized. And then a relatively real sending success rate result cannot be obtained.
Aiming at the problem of poor detection effect of short message reach rate in the related technology, no effective solution is provided at present.
Disclosure of Invention
The present application mainly aims to provide a processing method and apparatus based on short message reach promotion rate, and a storage medium, so as to solve the problem of poor detection effect of short message reach promotion rate.
In order to achieve the above object, according to an aspect of the present application, a method for processing based on a reach rate of a promoted short message is provided.
The processing method based on the short promotion message reach rate comprises the following steps: counting the number of mobile phone numbers of short messages to be sent and promoted according to business requirements and determining the number of the mobile phone numbers used for embedding points; after the promotion short messages are sent to the mobile phone number to be sent and the mobile phone number used for embedding points according to the service requirements, counting the total quantity of the successfully sent short messages; and judging the authenticity of the returned result of the agent short message provider by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the agent short message provider, and obtaining the accurate reaching rate of the promoted short messages.
Further, the method further comprises: an optimization step of controlling the attribution proportion of the mobile phone number of the promotion short message to be sent to be consistent with the attribution proportion of the mobile phone number operator for embedding points,
the optimization step of controlling the consistency of the attribution proportion of the mobile phone number of the promotion short message to be sent and the attribution proportion of the mobile phone number operator for embedding the point comprises the following steps:
setting the mobile phone number of the promotion short message to be sent each time with a preset fixed base number, wherein the preset fixed base number is the sum of the mobile phone number of the promotion short message to be sent and the mobile phone number used for embedding points;
selecting the mobile phone number ratio of the promotion short message to be sent and the mobile phone number ratio for burying points;
selecting the number of promotion short message mobile phone numbers to be sent, and classifying and counting the operator attributions of the promotion short message mobile phone numbers;
and selecting the number of the mobile phone numbers used for embedding points, and selecting the operator attributive mobile phone number for embedding point statistics according to the proportion of the mobile phone numbers of the promotion short messages to be sent.
Further, when the authenticity of the returned result of the short message agent is judged by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the short message agent, and the accurate reaching rate of the promoted short messages is obtained, the method also comprises the following steps:
and acquiring the reaching rate data of the promotion short message users of different operators when the short message of the mobile phone number of the promotion short message to be sent is pushed.
Further, the counting the number of the mobile phone numbers of the short messages to be promoted according to the service requirements and determining the number of the mobile phone numbers used for embedding the points includes:
the number of the mobile phone numbers of the short messages to be promoted is counted according to the proportion of the total number of the member mobile phone numbers in each batch of application programs, and the proportion of the number of the mobile phone numbers used for embedding points is determined.
Further, the step of judging the authenticity of the returned result of the short message service agent by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the short message service agent and the step of obtaining the accurate reach rate of the promoted short messages comprises the following steps:
comparing whether the total amount of the actual short messages which are successfully sent with the total amount of the expected short messages of the agent short message provider is larger than the preset proportion of the total amount;
and if the actual total amount of the successfully sent short messages is compared with the expected total amount of the short messages of the agent short message provider and is greater than the preset proportion of the total amount, checking the authenticity of the returned result of the agent short message provider.
In order to achieve the above object, according to another aspect of the present application, a processing device based on promotion short message reach rate is provided.
The processing device based on the short promotion message reach rate comprises the following components: the counting and determining module is used for counting the number of the mobile phone numbers of the short messages to be sent and promoted according to the service requirements and determining the number of the mobile phone numbers used for embedding points; the actual total amount counting module is used for counting the total amount of the short messages which are successfully sent after the promotion short messages are sent to the mobile phone number to be sent and the mobile phone number used for embedding points according to the service requirements; and the comparison module is used for judging the authenticity of a returned result of the agent short message provider by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the agent short message provider and obtaining the accurate reaching rate of the promoted short messages.
Further, the apparatus further comprises: an attribution proportion agreement module for
Setting the mobile phone number of the promotion short message to be sent each time with a preset fixed base number, wherein the preset fixed base number is the sum of the mobile phone number of the promotion short message to be sent and the mobile phone number used for embedding points;
selecting the mobile phone number ratio of the promotion short message to be sent and the mobile phone number ratio for burying points;
selecting the number of promotion short message mobile phone numbers to be sent, and classifying and counting the operator attributions of the promotion short message mobile phone numbers;
and selecting the number of the mobile phone numbers used for embedding points, and selecting the operator attributive mobile phone number for embedding point statistics according to the proportion of the mobile phone numbers of the promotion short messages to be sent.
Further, the comparison module is used for
And acquiring the reaching rate data of the promotion short message users of different operators when the short message of the mobile phone number of the promotion short message to be sent is pushed.
Further, the counting and determining module is used for counting the number of the mobile phone numbers of the short messages to be promoted according to the proportion of the total number of the member mobile phone numbers in each batch of application programs, and determining the proportion of the number of the mobile phone numbers used for embedding points.
Further, the comparison module is used for
Comparing whether the total amount of the actual short messages which are successfully sent with the total amount of the expected short messages of the agent short message provider is larger than the preset proportion of the total amount;
and if the actual total amount of the successfully sent short messages is compared with the expected total amount of the short messages of the agent short message provider and is greater than the preset proportion of the total amount, checking the authenticity of the returned result of the agent short message provider.
In order to achieve the above object, according to one aspect of the present application, there is provided a computer-readable storage medium having a computer program stored thereon, where the computer program is executed by a processor to implement the steps of the method for processing based on short promotion message reach rate.
In the embodiment of the application, based on the processing method, the device and the storage medium for the short message promotion reaching rate, the method adopts a mode of counting the number of the mobile phone numbers of the short messages to be sent to be promoted according to the service requirement and determining the number of the mobile phone numbers for burying points, after the promotion short message is sent to the mobile phone number to be sent and the mobile phone number for the embedded point according to the service requirement, the total quantity of the successfully sent short messages is counted, the purpose of judging the authenticity of the returned result of the agent short message provider by comparing the actual total quantity of the successfully sent short messages with the expected total quantity of the short messages of the agent short message provider and obtaining the accurate reaching rate of the promoted short messages is achieved, therefore, the technical effects that whether the short message promotion rate is real or not is judged by optimizing the detection result, and accurate cost accounting is carried out with the short message service provider are achieved, and the technical problem that the short message promotion rate is poor in detection effect is solved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this application, serve to provide a further understanding of the application and to enable other features, objects, and advantages of the application to be more apparent. The drawings and their description illustrate the embodiments of the invention and do not limit it. In the drawings:
fig. 1 is a schematic flow chart of a processing method based on short promotion message reach rate according to a first embodiment of the present application;
fig. 2 is a schematic flowchart of a processing method based on short promotion message reach rate according to a second embodiment of the present application;
fig. 3 is a schematic flowchart of a processing method based on short promotion message reach rate according to a third embodiment of the present application;
fig. 4 is a schematic structural diagram of a processing apparatus based on short promotion message reach rate according to a first embodiment of the present application;
fig. 5 is a schematic structural diagram of a processing device based on short promotion message reach rate according to a second embodiment of the present application.
Detailed Description
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the application described herein may be used. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
In this application, the terms "upper", "lower", "left", "right", "front", "rear", "top", "bottom", "inner", "outer", "middle", "vertical", "horizontal", "lateral", "longitudinal", and the like indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings. These terms are used primarily to better describe the present application and its embodiments, and are not used to limit the indicated devices, elements or components to a particular orientation or to be constructed and operated in a particular orientation.
Moreover, some of the above terms may be used to indicate other meanings besides the orientation or positional relationship, for example, the term "on" may also be used to indicate some kind of attachment or connection relationship in some cases. The specific meaning of these terms in this application will be understood by those of ordinary skill in the art as appropriate.
Furthermore, the terms "mounted," "disposed," "provided," "connected," and "sleeved" are to be construed broadly. For example, it may be a fixed connection, a removable connection, or a unitary construction; can be a mechanical connection, or an electrical connection; may be directly connected, or indirectly connected through intervening media, or may be in internal communication between two devices, elements or components. The specific meaning of the above terms in the present application can be understood by those of ordinary skill in the art as appropriate.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
As shown in fig. 1, the method includes steps S102 to S106 as follows:
step S102, counting the number of mobile phone numbers of the short messages to be sent and promoted according to business requirements and determining the number of the mobile phone numbers used for embedding points;
counting the number of the mobile phone numbers of the short messages to be promoted to be sent according to the service requirements and determining the number of the mobile phone numbers used for embedding points, wherein the number of the mobile phone numbers of the members to be sent can be counted according to the number of the mobile phone numbers of the short messages to be promoted. And setting up the statistical number of the mobile phone numbers of the buried points by determining the number of the mobile phone numbers used for the buried points.
Specifically, the number of the member mobile phone numbers to be sent at this time is 1 ten thousand, the business establishes a ratio of 100:1, and the number of the statistical mobile phone numbers for the buried points is determined to be 100.
Step S104, after the promotion short message is sent to the mobile phone number to be sent and the mobile phone number used for embedding points according to the service requirement, the total amount of the successfully sent short message is counted;
and sending a promotion short message to the mobile phone number to be sent and the mobile phone number for embedding the point according to the determined mobile phone number to be sent and the determined mobile phone number for embedding the point and counting to obtain the total amount of the short message which is successfully sent.
Specifically, after the promotion short message is sent for 3 to 5 days, the service makes statistics on whether 100 mobile phone numbers at the embedded point really receive the short message, then converts the situation into a percentage value with two decimal numbers, and then multiplies the total sending amount according to the percentage value to obtain the total successful sending amount of the promotion short message.
And step S106, judging the authenticity of the returned result of the agent short message service provider by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the agent short message service provider, and obtaining the accurate reaching rate of the promoted short messages.
By comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the agent short message provider, the authenticity of the returned result of the agent short message provider can be judged, namely whether the short messages are sent or not, whether the short messages reach the mobile phone of the user successfully or not, and whether the operator feeds back a mark indicating that the sending of the short messages fails or not after the short messages are sent. Besides the authenticity judgment, the accurate touch rate of the promotion short message can be obtained.
Specifically, the accounting data is approved for accounting by comparing the total amount of transmission success given by the agent operator if the difference is not large. If the difference is large, a detailed check of the return value result is required.
It should be noted that the case where the declaration of the difference is large can be defined by itself, for example, the difference is defined as 1% of the total amount, and if the difference is larger than 1% of the total amount, a detailed check on the return value result is required. The selection can be made by those skilled in the art according to the actual use situation, and is not specifically limited in the embodiments of the present application.
Through the steps, a batch of mobile phone numbers are buried according to the proportion of the total number of the mobile phone numbers of the members sending each batch of application programs, and the mobile phone numbers are counted in the batch, so that data which is as close to reality as possible is obtained through sampling, and the cost is saved for sending the service marketing short messages.
Specifically, according to the number of the application program member mobile phones sent by the service each time, the mobile phone numbers are buried in a certain proportion, and the proxy short message service provider does not know whether the sent numbers are the telephone numbers of the application program members or the telephone numbers of the wheel service buried points, so that the authenticity of the returned results of the proxy short message service provider and the real reaching rate of the sent short messages are checked by comparing the results of whether the short messages are really received or not according to the statistical numbers of the buried points and the returned results of the proxy short message service provider.
From the above description, it can be seen that the following technical effects are achieved by the present application:
in the embodiment of the application, the method for counting the number of the mobile phone numbers of the to-be-sent promotion short messages and determining the number of the mobile phone numbers used for embedding points according to the business requirements is adopted, after the promotion short messages are sent to the to-be-sent mobile phone numbers and the mobile phone numbers used for embedding points according to the business requirements, the total number of the successfully-sent short messages is counted, the authenticity of the returned result of the agent short message provider is judged by comparing the actual total number of the successfully-sent short messages with the expected total number of the short messages of the agent short message provider, and the accurate touch rate of the promotion short messages is obtained, so that the technical effect that whether the touch rate of the promotion short messages is real or not is judged by optimizing the detection result, and accurate cost accounting is carried out with the agent short message provider is finally achieved, and the technical.
According to the embodiment of the present application, as a preference in the embodiment, as shown in fig. 2, the method further includes: an optimization step of controlling the attribution proportion of the mobile phone number of the promotion short message to be sent to be consistent with the attribution proportion of the mobile phone number operator for embedding points,
the optimization step of controlling the consistency of the attribution proportion of the mobile phone number of the promotion short message to be sent and the attribution proportion of the mobile phone number operator for embedding the point comprises the following steps:
step S202, setting the mobile phone number of the promotion short message to be sent each time with a preset fixed base number, wherein the preset fixed base number is the sum of the mobile phone number of the promotion short message to be sent and the mobile phone number used for embedding points;
specifically, take marketing push as an example. The mobile phone number pushed by each marketing takes 1 ten thousand as the base number, and the 1 ten thousand mobile phone numbers are the sum of the mobile phone numbers of the members pushed by the marketing and the mobile phone numbers counted by the buried points.
Step S204, selecting the mobile phone number ratio of the promotion short message to be sent and the mobile phone number ratio for burying points;
specifically, take marketing push as an example. The membership mobile phone number ratio and the statistical mobile phone number ratio are selected, for example, according to a ratio of 99:1, or according to a ratio of 999:1, and preferably, in order to obtain the short message user reaching rate data with finer granularity, the ratio of 99:1 is selected to be buried.
Step S206, selecting the number of the promotion short message mobile phone numbers to be sent, and classifying and counting the operator attribution of the promotion short message mobile phone numbers;
specifically, take marketing push as an example. 9900 numbers of the member mobile phone numbers to be pushed are selected, and account for 99% of the total transmission amount; then, the 9900 member mobile phone numbers are subjected to operator attribution classification and statistics.
The result is that 7128 mobile home subscribers, 1980 telecommunication home subscribers, 792 Unicom home subscribers account for the total sending ratio: mobile 72%, telecom 20%, and communication 8%.
And S208, selecting the number of the mobile phone numbers used for embedding points, and selecting the operator attributive mobile phone number for embedding point statistics according to the mobile phone number proportion of the promotion short messages to be sent.
Specifically, take marketing push as an example. By selecting 100 mobile phone numbers for buried point statistics, accounting for 1% of total transmission amount, and then selecting the operator attributive mobile phone number for buried point statistics according to the mobile phone number proportion of the member to be pushed, the buried point statistics comprises 72 mobile attributive mobile phone numbers, 20 telecom attributive mobile phone numbers and 8 communicated attributive mobile phone numbers.
Specifically, the operator attribution proportion of the marketing push member mobile phone numbers is consistent with the operator attribution proportion of the mobile phone numbers for buried point statistics, the short message user reaching rate data of different operators can be obtained better when the marketing short messages of the company service members are pushed, and then the short message user reaching rate data and the short message agent are compared and calculated, so that the company service cost is saved.
Taking member marketing as an example, firstly, the number of the mobile phone pushed by the member marketing needs to be determined; then, selecting a sending member mobile phone number and a buried point to count the proportion of the mobile phone numbers; then, counting the affiliation of the operator of the sending member mobile phone number, and selecting and embedding the embedded point counting mobile phone number according to the affiliation number of the operator of the member mobile phone number; and finally, carrying out statistics and analysis on the data after transmission.
Through the optimization steps, the statistical mobile phone numbers with a certain proportion are buried in the total number of the transmitted mobile phone numbers of each batch of members, the classified statistics of operator affiliation is carried out on the mobile phone numbers of the transmitting members, and the statistical mobile phone numbers with the same operator proportion are buried according to the affiliation proportion of the mobile phone numbers of the members and the operator.
According to the embodiment of the present application, as shown in fig. 3, when the authenticity of the result returned by the short message broker is determined by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the short message broker, and the accurate reach rate of the promoted short message is obtained, the method further includes:
step S302, obtaining the user reach rate data of the short message to be promoted by different operators when the short message of the mobile phone number of the short message to be promoted is pushed.
Specifically, the operator attribution proportion of the mobile phone number to be sent and promoted and the operator attribution proportion of the mobile phone number for buried point statistics are matched in a consistent and same mode, short message user reaching rate data of different operators can be obtained better when the marketing short message of a business member of a company is pushed, and then the business cost of the company is saved by comparing and accounting the data with a short message agent.
According to the embodiment of the present application, as an optimization in the embodiment, counting the number of mobile phone numbers of a short message to be promoted according to a service requirement and determining the number of mobile phone numbers used for embedding points includes:
the number of the mobile phone numbers of the short messages to be promoted is counted according to the proportion of the total number of the member mobile phone numbers in each batch of application programs, and the proportion of the number of the mobile phone numbers used for embedding points is determined.
The number of the mobile phone numbers of the short messages to be promoted is counted according to the proportion of the total number of the member mobile phone numbers in each batch of application programs, and the proportion of the number of the mobile phone numbers for burying points is determined, namely the mobile phone numbers are counted according to a certain proportion of the burying points in the total number of the transmitted member mobile phone numbers, and the mobile phone numbers of the transmitting members are subjected to operator attribution classification counting.
According to the embodiment of the present application, as an optimization in the embodiment, the determining the authenticity of the result returned by the short message broker by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the short message broker, and obtaining the accurate reach rate of the promoted short message includes: comparing whether the total amount of the actual short messages which are successfully sent with the total amount of the expected short messages of the agent short message provider is larger than the preset proportion of the total amount; and if the actual total amount of the successfully sent short messages is compared with the expected total amount of the short messages of the agent short message provider and is greater than the preset proportion of the total amount, checking the authenticity of the returned result of the agent short message provider.
Specifically, the authenticity of the returned result of the agent short message provider is checked when the actual total short message amount successfully sent and the expected total short message amount of the agent short message provider are greater than the preset proportion of the total amount by comparing whether the actual total short message amount successfully sent and the expected total short message amount of the agent short message provider are greater than the preset proportion of the total amount, the successful amount of short message sending in the total short message sending amount is calculated according to the result that the mobile phone number really receives the short message through buried point statistics, and then the successful amount is compared with the statistical data sent by the short message provider.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
According to an embodiment of the present application, there is also provided a processing apparatus based on a short promotion message reach rate for implementing the foregoing method, as shown in fig. 4, the apparatus includes: the counting and determining module 10 is used for counting the number of the mobile phone numbers of the short messages to be sent and promoted according to the service requirements and determining the number of the mobile phone numbers used for embedding points; the actual total amount counting module 20 is used for counting the total amount of the short messages successfully sent after the promotion short messages are sent to the mobile phone number to be sent and the mobile phone number used for embedding points according to the service requirements; and the comparison module 30 is used for judging the authenticity of the returned result of the agent short message service provider by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the agent short message service provider and obtaining the accurate reaching rate of the promoted short messages.
The counting and determining module 10 in the embodiment of the application counts the number of the mobile phone numbers of the short messages to be promoted to be sent according to the service requirement and determines the number of the mobile phone numbers used for embedding points, that is, the number of the member mobile phone numbers to be sent can be counted according to the number of the mobile phone numbers of the short messages to be promoted to be sent. And setting up the statistical number of the mobile phone numbers of the buried points by determining the number of the mobile phone numbers used for the buried points.
Specifically, the number of the member mobile phone numbers to be sent at this time is 1 ten thousand, the business establishes a ratio of 100:1, and the number of the statistical mobile phone numbers for the buried points is determined to be 100.
In the actual total amount statistics module 20 of the embodiment of the present application, according to the determined mobile phone number to be sent and the mobile phone number for embedding points, a promotion short message is sent to the mobile phone number to be sent and the mobile phone number for embedding points according to the service requirement, and the total amount of the short message that is sent successfully is obtained through statistics.
Specifically, after the promotion short message is sent for 3 to 5 days, the service makes statistics on whether 100 mobile phone numbers at the embedded point really receive the short message, then converts the situation into a percentage value with two decimal numbers, and then multiplies the total sending amount according to the percentage value to obtain the total successful sending amount of the promotion short message.
In the comparison module 30 of the embodiment of the present application, by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the short message service agent, the authenticity of the result returned by the short message service agent can be determined, that is, whether the short message is sent or not, whether the short message is successfully sent to the mobile phone of the user or not, and whether the operator feeds back the mark indicating that the short message service agent fails to send or not after the short message is sent or not and after the short message is sent or not. Besides the authenticity judgment, the accurate touch rate of the promotion short message can be obtained.
Specifically, the accounting data is approved for accounting by comparing the total amount of transmission success given by the agent operator if the difference is not large. If the difference is large, a detailed check of the return value result is required.
It should be noted that the case where the declaration of the difference is large can be defined by itself, for example, the difference is defined as 1% of the total amount, and if the difference is larger than 1% of the total amount, a detailed check on the return value result is required. The selection can be made by those skilled in the art according to the actual use situation, and is not specifically limited in the embodiments of the present application.
Through the module, the mobile phone numbers are counted in a batch mode according to the proportion of the total number of the mobile phone numbers of the members sending each batch of application programs, the mobile phone numbers are sampled to obtain data which is as close to reality as possible, and cost is saved for sending the service marketing short messages.
Specifically, according to the number of the application program member mobile phones sent by the service each time, the mobile phone numbers are buried in a certain proportion, and the proxy short message service provider does not know whether the sent numbers are the telephone numbers of the application program members or the telephone numbers of the wheel service buried points, so that the authenticity of the returned results of the proxy short message service provider and the real reaching rate of the sent short messages are checked by comparing the results of whether the short messages are really received or not according to the statistical numbers of the buried points and the returned results of the proxy short message service provider.
According to the embodiment of the present application, as a preference in the embodiment, as shown in fig. 5, the apparatus further includes: the attribution proportion consistency module 40 is used for setting the promotion short message mobile phone number to be sent each time in a preset fixed base number, and the preset fixed base number is the sum of the promotion short message mobile phone number to be sent and the mobile phone number used for embedding points; selecting the mobile phone number ratio of the promotion short message to be sent and the mobile phone number ratio for burying points; selecting the number of promotion short message mobile phone numbers to be sent, and classifying and counting the operator attributions of the promotion short message mobile phone numbers; and selecting the number of the mobile phone numbers used for embedding points, and selecting the operator attributive mobile phone number for embedding point statistics according to the proportion of the mobile phone numbers of the promotion short messages to be sent.
In the attribute proportion consistency module 40 of the embodiment of the present application, marketing push is specifically taken as an example. The mobile phone number pushed by each marketing takes 1 ten thousand as the base number, and the 1 ten thousand mobile phone numbers are the sum of the mobile phone numbers of the members pushed by the marketing and the mobile phone numbers counted by the buried points.
In the attribution proportion matching module 40 of the embodiment of the application, the membership mobile phone number proportion and the statistical mobile phone number proportion are selected, for example, the proportion can be 99:1 or 999:1, and preferably, the proportion of 99:1 can be selected to be buried for obtaining the short message user reach rate data with finer granularity.
9900 numbers of member mobile phone numbers to be pushed are selected from the ownership proportion consistency module 40 of the embodiment of the application, and account for 99% of the total transmission amount; then, the 9900 member mobile phone numbers are subjected to operator attribution classification and statistics.
The result is that 7128 mobile home subscribers, 1980 telecommunication home subscribers, 792 Unicom home subscribers account for the total sending ratio: mobile 72%, telecom 20%, and communication 8%.
In the attribution proportion consistency module 40 of the embodiment of the application, 100 mobile phone numbers for the buried point statistics are selected, accounting for 1% of the total transmission amount, and then the operator attribution mobile phone numbers for the buried point statistics are selected according to the mobile phone number proportion of the members to be pushed, so that 72 mobile attribution mobile phone numbers, 20 telecom attribution mobile phone numbers and 8 Unicom attribution mobile phone numbers are counted by the buried point.
Specifically, the operator attribution proportion of the marketing push member mobile phone numbers is consistent with the operator attribution proportion of the mobile phone numbers for buried point statistics, the short message user reaching rate data of different operators can be obtained better when the marketing short messages of the company service members are pushed, and then the short message user reaching rate data and the short message agent are compared and calculated, so that the company service cost is saved.
According to the embodiment of the present application, as an optimization in the embodiment, the comparison module 30 is configured to obtain reach rate data of different operators for promoting short message users when a short message of a mobile phone number of a short message to be promoted is pushed.
Specifically, the operator attribution proportion of the mobile phone number to be sent and promoted and the operator attribution proportion of the mobile phone number for buried point statistics are matched in a consistent and same mode, short message user reaching rate data of different operators can be obtained better when the marketing short message of a business member of a company is pushed, and then the business cost of the company is saved by comparing and accounting the data with a short message agent.
According to the embodiment of the present application, as a preferred option in the embodiment, the counting and determining module 10 is configured to count the number of the mobile phone numbers of the short messages to be promoted by sending the total number of the member mobile phone numbers in each batch of application programs, and determine the ratio of the number of the mobile phone numbers used for embedding points.
The number of the mobile phone numbers of the short messages to be promoted is counted according to the proportion of the total number of the member mobile phone numbers in each batch of application programs, and the proportion of the number of the mobile phone numbers for burying points is determined, namely the mobile phone numbers are counted according to a certain proportion of the burying points in the total number of the transmitted member mobile phone numbers, and the mobile phone numbers of the transmitting members are subjected to operator attribution classification counting.
According to the embodiment of the present application, as a preferred choice in the embodiment, the comparison module 30 is configured to compare whether the total amount of the actual short messages successfully sent to the short message service agent is greater than a preset ratio of the total amount; and if the actual total amount of the successfully sent short messages is compared with the expected total amount of the short messages of the agent short message provider and is greater than the preset proportion of the total amount, checking the authenticity of the returned result of the agent short message provider.
Specifically, the authenticity of the returned result of the agent short message provider is checked when the actual total short message amount successfully sent and the expected total short message amount of the agent short message provider are greater than the preset proportion of the total amount by comparing whether the actual total short message amount successfully sent and the expected total short message amount of the agent short message provider are greater than the preset proportion of the total amount, the successful amount of short message sending in the total short message sending amount is calculated according to the result that the mobile phone number really receives the short message through buried point statistics, and then the successful amount is compared with the statistical data sent by the short message provider.
It will be apparent to those skilled in the art that the modules or steps of the present application described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and they may alternatively be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, or fabricated separately as individual integrated circuit modules, or fabricated as a single integrated circuit module from multiple modules or steps. Thus, the present application is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. A processing method based on promotion short message reach rate is characterized by comprising the following steps:
counting the number of mobile phone numbers of short messages to be sent and promoted according to business requirements and determining the number of the mobile phone numbers used for embedding points;
after the promotion short messages are sent to the mobile phone number to be sent and the mobile phone number used for embedding points according to the service requirements, counting the total quantity of the successfully sent short messages;
and judging the authenticity of the returned result of the agent short message provider by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the agent short message provider, and obtaining the accurate reaching rate of the promoted short messages.
2. The processing method based on short message reach to promote rate as claimed in claim 1, further comprising: an optimization step of controlling the attribution proportion of the mobile phone number of the promotion short message to be sent to be consistent with the attribution proportion of the mobile phone number operator for embedding points,
the optimization step of controlling the consistency of the attribution proportion of the mobile phone number of the promotion short message to be sent and the attribution proportion of the mobile phone number operator for embedding the point comprises the following steps:
setting the mobile phone number of the promotion short message to be sent each time with a preset fixed base number, wherein the preset fixed base number is the sum of the mobile phone number of the promotion short message to be sent and the mobile phone number used for embedding points;
selecting the mobile phone number ratio of the promotion short message to be sent and the mobile phone number ratio for burying points;
selecting the number of promotion short message mobile phone numbers to be sent, and classifying and counting the operator attributions of the promotion short message mobile phone numbers;
and selecting the number of the mobile phone numbers used for embedding points, and selecting the operator attributive mobile phone number for embedding point statistics according to the proportion of the mobile phone numbers of the promotion short messages to be sent.
3. The processing method based on the short message reach to promote rate of claim 1, wherein the method for judging the authenticity of the returned result of the short message service agent by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the short message service agent and obtaining the accurate reach to promote the short messages further comprises:
and acquiring the reaching rate data of the promotion short message users of different operators when the short message of the mobile phone number of the promotion short message to be sent is pushed.
4. The processing method based on the short message reach to promote rate as claimed in claim 1, wherein the counting the number of mobile phone numbers of the short message to be promoted according to the service requirement and determining the number of mobile phone numbers for embedding points comprises:
the number of the mobile phone numbers of the short messages to be promoted is counted according to the proportion of the total number of the member mobile phone numbers in each batch of application programs, and the proportion of the number of the mobile phone numbers used for embedding points is determined.
5. The processing method based on the short message reach to promote rate of claim 1, wherein the judging the authenticity of the returned result of the short message service agent by comparing the actual total amount of the short messages successfully sent with the expected total amount of the short messages of the short message service agent, and the obtaining the accurate reach to promote the short messages comprises:
comparing whether the total amount of the actual short messages which are successfully sent with the total amount of the expected short messages of the agent short message provider is larger than the preset proportion of the total amount;
and if the actual total amount of the successfully sent short messages is compared with the expected total amount of the short messages of the agent short message provider and is greater than the preset proportion of the total amount, checking the authenticity of the returned result of the agent short message provider.
6. A processing apparatus based on promote short message and reach rate, characterized by comprising:
the counting and determining module is used for counting the number of the mobile phone numbers of the short messages to be sent and promoted according to the service requirements and determining the number of the mobile phone numbers used for embedding points;
the actual total amount counting module is used for counting the total amount of the short messages which are successfully sent after the promotion short messages are sent to the mobile phone number to be sent and the mobile phone number used for embedding points according to the service requirements;
and the comparison module is used for judging the authenticity of a returned result of the agent short message provider by comparing the actual total amount of the successfully sent short messages with the expected total amount of the short messages of the agent short message provider and obtaining the accurate reaching rate of the promoted short messages.
7. The apparatus for processing short message reach-through rate based on promotion of claim 6, further comprising: an attribution proportion agreement module for
Setting the mobile phone number of the promotion short message to be sent each time with a preset fixed base number, wherein the preset fixed base number is the sum of the mobile phone number of the promotion short message to be sent and the mobile phone number used for embedding points;
selecting the mobile phone number ratio of the promotion short message to be sent and the mobile phone number ratio for burying points;
selecting the number of promotion short message mobile phone numbers to be sent, and classifying and counting the operator attributions of the promotion short message mobile phone numbers;
and selecting the number of the mobile phone numbers used for embedding points, and selecting the operator attributive mobile phone number for embedding point statistics according to the proportion of the mobile phone numbers of the promotion short messages to be sent.
8. The apparatus as claimed in claim 6, wherein the comparison module is configured to compare the short message reach to obtain the short message reach to be promoted
And acquiring the reaching rate data of the promotion short message users of different operators when the short message of the mobile phone number of the promotion short message to be sent is pushed.
9. The apparatus for processing based on short message reach to promote of claim 6, wherein the statistics and determination module is configured to count the number of mobile phone numbers of short messages to be promoted by a ratio of the total number of the member mobile phone numbers in each batch of the application programs to be sent, and determine a ratio of the number of mobile phone numbers to be used for embedding points;
the comparison module is used for
Comparing whether the total amount of the actual short messages which are successfully sent with the total amount of the expected short messages of the agent short message provider is larger than the preset proportion of the total amount;
and if the actual total amount of the successfully sent short messages is compared with the expected total amount of the short messages of the agent short message provider and is greater than the preset proportion of the total amount, checking the authenticity of the returned result of the agent short message provider.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements the steps of the method for processing based on short message reach to promote of any of claims 1 to 5.
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