CN110659927A - Advertisement putting method and system - Google Patents
Advertisement putting method and system Download PDFInfo
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- CN110659927A CN110659927A CN201810714012.9A CN201810714012A CN110659927A CN 110659927 A CN110659927 A CN 110659927A CN 201810714012 A CN201810714012 A CN 201810714012A CN 110659927 A CN110659927 A CN 110659927A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Abstract
The embodiment of the invention provides a method and a system for advertisement delivery, which comprises a back-end server receiving interactive data of an intelligent device user collected by a front-end device and performing data analysis on the interactive data; the back-end server matches the behavior mode of the intelligent device user according to the data analysis result, and selects an advertisement tree to be launched from an advertisement text library according to the behavior mode; and the back-end server analyzes the node information in the advertisement tree, and returns the analyzed node information to the front-end equipment according to the determined advertisement putting mode to be played for the intelligent equipment user. The invention organizes and compiles advertisement texts in a tree form, compiles a plurality of texts with different labels for each advertisement, and defines behavior patterns of different intelligent device users. The system establishes an applicable delivery model for each smart device user and each advertisement, and dynamically changes the model as smart device user usage changes. The accurate delivery of the advertisement is realized, and the delivery focusing on user experience is realized.
Description
Technical Field
The invention relates to the technical field of intelligent equipment, in particular to a method and a system for advertisement putting in intelligent equipment.
Background
Along with the popularization of smart homes, smart devices increasingly fill the lives of people. People are increasingly completing many tasks in life by interacting with smart devices, and advertising in smart devices is gradually concerned by enterprises in brand promotion and product promotion.
The intelligent device has the characteristics of naturally interacting with people and understanding the intention of a user, and if the prepared advertisement is directly delivered to the user according to the traditional advertisement form, the intelligent device has the following defects:
firstly, the throwing form is single, and the user passively accepts the throwing form, so that poor experience is caused;
secondly, the organization form and the content of the advertisement are fixed, and the intelligent switching of the form and the content cannot be realized in the face of different users and different interaction scenes;
thirdly, different advertisements have different target groups and target scenes, so that the delivery cannot be accurately delivered aiming at the user and the interactive scene, and the user can feel dislike;
fourthly, the advertisement putting time is fixed, and users can encounter the advertisements which are designed in advance when walking to the same time point under different using states, so that the users can feel fatigue;
fifthly, the advertisement cannot adapt to the characteristics of different devices, has no interactivity, cannot be interactively fused with the use of a user, lacks naturalness and interest, and even appears obtrusive.
Disclosure of Invention
In view of the foregoing technical problems, embodiments of the present invention provide an advertisement delivery method and system, which can select a suitable advertisement tree according to behavior patterns of different smart device users and deliver the selected advertisement tree in a suitable advertisement delivery manner.
An embodiment of the present invention provides an advertisement delivery method, including the following steps:
the method comprises the steps that a back-end server receives interactive data of an intelligent device user, collected by a front-end device, and performs data analysis on the interactive data;
the back-end server matches the behavior pattern of the intelligent device user according to the data analysis result, and selects an advertisement tree to be launched from an advertisement text library according to the behavior pattern;
and the back-end server analyzes the node information in the advertisement tree, and returns the analyzed node information to the front-end equipment according to the determined advertisement putting mode to be played to the intelligent equipment user.
Further, the method also comprises the following steps:
the back-end server counts the use and interaction data of each advertisement tree and establishes a delivery model for each advertisement tree;
and the back-end server counts the use and interaction data of each intelligent device user and establishes a release model for each intelligent device user.
Furthermore, each advertisement tree comprises at least one node, and each node is provided with text, audio, video and/or picture information.
Further, the advertisement text library comprises a plurality of advertisement classifications, each advertisement classification comprises at least one advertisement tree in a tree structure, and the advertisement trees are labeled according to keywords, application ranges and application conditions.
Further, the advertisement delivery mode includes: the content is released, the releasing time, the playing speed, the playing tone and the playing style are released.
In another aspect, an embodiment of the present invention further provides an advertisement delivery system, which includes a front-end device and a back-end server, where the front-end device and the back-end server are connected via a network, and the back-end server includes a storage module, an intelligent analysis module, an intelligent statistics module, and an intelligent delivery module,
the storage module is used for receiving interactive data of an intelligent device user, which is acquired by front-end equipment;
the intelligent analysis module is used for carrying out data analysis on the interactive data and matching the behavior pattern of the intelligent equipment user according to the data analysis result;
and the intelligent delivery module is used for selecting an advertisement tree to be delivered from an advertisement text library according to the behavior mode, analyzing node information in the advertisement tree, and returning the analyzed node information to the front-end equipment according to a determined advertisement delivery mode to play the node information to an intelligent equipment user.
Further, the back-end server also comprises an intelligent statistic module, wherein,
the intelligent statistical module is used for counting the use and interaction data of each advertisement tree and establishing a delivery model for each advertisement tree;
and counting the use and interaction data of each intelligent device user, and establishing a release model for each intelligent device user.
Furthermore, each advertisement tree comprises at least one node, and each node is provided with text, audio, video and/or picture information.
Further, the advertisement text library comprises a plurality of advertisement classifications, each advertisement classification comprises at least one advertisement tree in a tree structure, and the advertisement trees are labeled according to keywords, application ranges and application conditions.
Further, the advertisement delivery mode includes: the content is released, the releasing time, the playing speed, the playing tone and the playing style are released.
The technical scheme has the following advantages or beneficial effects:
1. an appropriate advertisement putting mode is selected according to different intelligent device users and advertisement texts, so that the user experience is improved, and the satisfaction degree of the user is increased;
2. according to the behavior modes of different intelligent device users, a proper advertisement tree is selected to be released according to a proper advertisement releasing mode, so that the releasing accuracy of the advertisement to the intelligent device users is improved;
3. according to different target groups and target scenes of different advertisements, accurate delivery is performed according to the intelligent device user and the interaction scene, the satisfaction degree of the user is improved, and the user's dislike cannot be caused;
4. the advertisement putting time is flexible, and different advertisement texts can be arranged according to different using states of users to select a proper playing mode for advertisement putting.
5. And counting the use and interaction data of each advertisement text and the intelligent equipment user, establishing an advertisement delivery model for the advertisement text and the interaction data, and further realizing accurate advertisement delivery in the interaction process and contributing to the intelligent equipment user experience.
6. With the change of the use track and the change of the interaction track of the intelligent device user, the delivery model is dynamically changed according to the changes of interest points, use habits and the like of the intelligent device user during the use period, so that the advertisement delivery scheme is optimized along with the intelligent device user.
7. The intelligent device can adapt to the characteristics of different intelligent devices, and the interestingness of the intelligent device is improved through interaction of the intelligent device users, so that the interestingness of the intelligent device users is improved.
Drawings
Fig. 1 is a flowchart of advertisement delivery according to an embodiment of the present invention.
Fig. 2 is a schematic structural diagram of an advertisement delivery system in the second embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the invention are shown in the drawings, it should be understood that the invention can be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.
Fig. 1 is a flowchart of advertisement delivery according to an embodiment of the present invention. As shown in fig. 1, the flow of advertisement delivery includes the following steps:
The advertisement text is organized and written in a tree structure, each advertisement tree at least comprises one node, and each node places required information such as words, audio, video, pictures and the like.
The advertisement texts are labeled and managed according to different characteristics of keywords, application ranges, application conditions and the like, at least one advertisement text is owned by the same advertisement classification, and the advertisement texts are combined to form an advertisement text library required by the system through a plurality of advertisement classifications.
And 102, receiving the interactive data of the intelligent equipment user, which is acquired by the front-end equipment, by the back-end server, and performing data analysis on the interactive data.
And the back-end server stores, analyzes and understands the interaction data acquired by the intelligent equipment user.
and the back-end server counts the use and interaction data of each intelligent device user and establishes a release model for each intelligent device user.
Counting the use and interaction data of each advertisement text, and establishing a release model for each advertisement text; counting the use and interaction data of each intelligent device user, and establishing a release model for each intelligent device user; the delivery model generated by the statistics can be transmitted for further realizing accurate advertisement delivery in the interaction process and facilitating the experience of the intelligent device user.
With the change of the use track and the change of the interaction track of the intelligent device user, the delivery model is dynamically changed according to the changes of interest points, use habits and the like of the intelligent device user during the use period, so that the advertisement delivery scheme is optimized along with the intelligent device user.
And step 104, the back-end server matches the behavior mode of the intelligent device user according to the data analysis result, and selects an advertisement tree to be launched from an advertisement text library according to the behavior mode.
The behavior patterns of some users are defined according to professional experience, and the advertisement trees to be delivered are selected from the advertisement text library according to the behavior patterns.
And 105, the back-end server analyzes the node information in the advertisement tree, and returns the analyzed node information to the front-end equipment according to the determined advertisement putting mode to be played to the intelligent equipment user.
Different advertisement putting modes are defined under different behavior modes, including: the content is released, the releasing time, the playing speed, the playing tone and the playing style are released.
And providing a user with an advertisement putting style selection entrance, wherein the user can select an advertisement playing style through a password and interaction.
In order to implement the above flow, another embodiment of the technical solution of the present invention provides an advertisement delivery system, and fig. 2 is a schematic structural diagram of an advertisement delivery system in the second embodiment of the present invention.
As shown in fig. 2, the advertisement delivery system includes a front-end device 21 and a back-end server 22.
The front-end equipment and the back-end server are respectively provided with a communication module and can be connected through a network.
The back-end server includes a storage module 221, an intelligent analysis module 222, an intelligent delivery module 223, and an intelligent statistics module 224.
The front-end equipment comprises an interaction module 211 used for collecting interaction data of the intelligent equipment user;
the storage module is used for receiving interactive data of an intelligent device user, which is acquired by front-end equipment;
the intelligent analysis module is used for carrying out data analysis on the interactive data and matching the behavior pattern of the intelligent equipment user according to the data analysis result;
and the intelligent delivery module is used for selecting an advertisement tree to be delivered from an advertisement text library according to the behavior mode, analyzing node information in the advertisement tree, and returning the analyzed node information to the front-end equipment according to a determined advertisement delivery mode to play the node information to an intelligent equipment user.
The intelligent statistical module is used for counting the use and interaction data of each advertisement tree and establishing a delivery model for each advertisement tree;
and counting the use and interaction data of each intelligent device user, and establishing a release model for each intelligent device user.
Each advertisement tree comprises at least one node, and each node is provided with text, audio, video and/or picture information.
The advertisement text library comprises a plurality of advertisement classifications, each advertisement classification comprises at least one advertisement tree in a tree structure, and the advertisement trees are labeled according to keywords, application ranges and application conditions.
The advertisement putting mode comprises the following steps: the content is released, the releasing time, the playing speed, the playing tone and the playing style are released.
By adopting the technical scheme, the advertisement texts are organized and compiled in a tree form, a plurality of texts with different labels are compiled for each advertisement, and behavior modes of different intelligent device users are defined. And (3) counting and analyzing the behavior data of the intelligent device users, establishing an applicable delivery model for each intelligent device user and each advertisement, and dynamically changing the model along with the use change of the intelligent device users. And providing a certain customized entrance for the intelligent device user. The accurate advertisement putting is achieved together, and the putting with attention paid to user experience is achieved.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be physically included alone, or two or more units may be integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) to execute some steps of the transceiving method according to various embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
While the preferred embodiments of the present invention have been described, it should be understood that modifications and adaptations to those embodiments may occur to one skilled in the art without departing from the principles of the present invention and are within the scope of the present invention.
Claims (10)
1. A method of advertisement delivery, comprising the steps of:
the method comprises the steps that a back-end server receives interactive data of an intelligent device user, collected by a front-end device, and performs data analysis on the interactive data;
the back-end server matches the behavior pattern of the intelligent device user according to the data analysis result, and selects an advertisement tree to be launched from an advertisement text library according to the behavior pattern;
and the back-end server analyzes the node information in the advertisement tree, and returns the analyzed node information to the front-end equipment according to the determined advertisement putting mode to be played to the intelligent equipment user.
2. The method of advertisement placement according to claim 1, further comprising the steps of:
the back-end server counts the use and interaction data of each advertisement tree and establishes a delivery model for each advertisement tree;
and the back-end server counts the use and interaction data of each intelligent device user and establishes a release model for each intelligent device user.
3. The method of claim 1 or 2, wherein each advertisement tree comprises at least one node, and each node is configured with text, audio, video and/or picture information.
4. The method of claim 1 or 2, wherein the advertisement text library comprises a plurality of advertisement categories, each of the advertisement categories comprises at least one advertisement tree in a tree structure, and the advertisement trees are labeled according to keywords, application ranges and application conditions.
5. The method of claim 1, wherein the advertisement delivery mode comprises: the content is released, the releasing time, the playing speed, the playing tone and the playing style are released.
6. An advertisement delivery system is characterized by comprising a front-end device and a back-end server, wherein the front-end device is connected with the back-end server through a network, the back-end server comprises a storage module, an intelligent analysis module, an intelligent statistic module and an intelligent delivery module,
the storage module is used for receiving interactive data of an intelligent device user, which is acquired by front-end equipment;
the intelligent analysis module is used for carrying out data analysis on the interactive data and matching the behavior pattern of the intelligent equipment user according to the data analysis result;
and the intelligent delivery module is used for selecting an advertisement tree to be delivered from an advertisement text library according to the behavior mode, analyzing node information in the advertisement tree, and returning the analyzed node information to the front-end equipment according to a determined advertisement delivery mode to play the node information to an intelligent equipment user.
7. The system for advertisement placement according to claim 6, wherein the back-end server further comprises a smart statistics module, wherein,
the intelligent statistical module is used for counting the use and interaction data of each advertisement tree and establishing a delivery model for each advertisement tree;
and counting the use and interaction data of each intelligent device user, and establishing a release model for each intelligent device user.
8. The system of claim 6 or 7, wherein each advertisement tree comprises at least one node, and each node is configured with text, audio, video and/or picture information.
9. The system of claim 6 or 7, wherein the advertisement text library comprises a plurality of advertisement categories, each of the advertisement categories comprises at least one advertisement tree in a tree structure, and the advertisement trees are labeled according to keywords, application ranges and application conditions.
10. The system for advertisement delivery according to claim 7, wherein the advertisement delivery manner comprises: the content is released, the releasing time, the playing speed, the playing tone and the playing style are released.
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| CN201810714012.9A CN110659927A (en) | 2018-06-29 | 2018-06-29 | Advertisement putting method and system |
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| CN201810714012.9A CN110659927A (en) | 2018-06-29 | 2018-06-29 | Advertisement putting method and system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112381588A (en) * | 2020-12-02 | 2021-02-19 | 恩亿科(北京)数据科技有限公司 | Method, system, equipment and storage medium for generating universal advertisement automatic-delivery calendar |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101059854A (en) * | 2006-04-19 | 2007-10-24 | 腾讯科技（深圳）有限公司 | On-line advertisement dynamic throwing system and method |
| CN102779308A (en) * | 2012-01-09 | 2012-11-14 | 合一网络技术(北京)有限公司 | Advertisement release method and system |
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2018
- 2018-06-29 CN CN201810714012.9A patent/CN110659927A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101059854A (en) * | 2006-04-19 | 2007-10-24 | 腾讯科技（深圳）有限公司 | On-line advertisement dynamic throwing system and method |
| CN102779308A (en) * | 2012-01-09 | 2012-11-14 | 合一网络技术(北京)有限公司 | Advertisement release method and system |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112381588A (en) * | 2020-12-02 | 2021-02-19 | 恩亿科(北京)数据科技有限公司 | Method, system, equipment and storage medium for generating universal advertisement automatic-delivery calendar |
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