CN110650373A - Television advertisement pushing method, smart television and storage medium - Google Patents
Television advertisement pushing method, smart television and storage medium Download PDFInfo
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- CN110650373A CN110650373A CN201911031163.5A CN201911031163A CN110650373A CN 110650373 A CN110650373 A CN 110650373A CN 201911031163 A CN201911031163 A CN 201911031163A CN 110650373 A CN110650373 A CN 110650373A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4661—Deriving a combined profile for a plurality of end-users of the same client, e.g. for family members within a home
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Computer Networks & Wireless Communication (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The application discloses a television advertisement pushing method, which comprises the following steps: after receiving a starting instruction, the smart television identifies the attributes of family members around the smart television through a camera of the smart television; the intelligent television generates crowd classification information at least according to the attributes of the family members and sends the crowd classification information to the server; and the intelligent television receives the advertisement information matched by the server according to the crowd classification information. Through the mode, the advertisement information can be accurately matched aiming at family members under the condition that the privacy of the user is not infringed.
Description
Technical Field
The invention relates to the technical field of smart home, in particular to a television advertisement pushing method, a smart television and a storage medium.
Background
The intelligent home is embodied in an internet of things manner under the influence of the internet. The intelligent home connects various devices (such as audio and video devices, lighting systems, curtain control, air conditioner control, security systems, digital cinema systems, audio and video servers, video cabinet systems, network home appliances and the like) in the home together through the Internet of things technology, and provides multiple functions and means such as home appliance control, lighting control, telephone remote control, indoor and outdoor remote control, anti-theft alarm, environment monitoring, heating and ventilation control, infrared forwarding, programmable timing control and the like. Compared with the common home, the intelligent home has the traditional living function, integrates the functions of building, network communication, information household appliance and equipment automation, provides an all-around information interaction function, and even saves funds for various energy expenses.
With the improvement of living standard of people, a television becomes a necessary household appliance for household life, when the current television is used for pushing start-up advertisements, one advertisement is randomly selected from a plurality of pieces of advertisement information which are cached in advance for pushing, and the advertisement is not targeted.
Disclosure of Invention
The technical problem mainly solved by the application is to provide a television advertisement pushing method, a smart television and a storage medium, and the advertisement information can be accurately matched for family members under the condition that the privacy of a user is not infringed.
In order to solve the above technical problem, one technical solution adopted in the embodiments of the present application is: a television advertisement pushing method is provided, and comprises the following steps: after receiving a starting instruction, the smart television identifies the attributes of family members around the smart television through a camera of the smart television; the intelligent television generates crowd classification information at least according to the attributes of the family members and sends the crowd classification information to the server; and the intelligent television receives the advertisement information matched by the server according to the crowd classification information.
The television advertisement pushing method further comprises the following steps: the intelligent television acquires the IP address of the intelligent television after receiving the opening instruction; the intelligent television acquires the geographical position information of the family members according to the IP address of the intelligent television; the method comprises the following steps that the intelligent television at least generates crowd classification information according to the attributes of family members and sends the crowd classification information to a server, and comprises the following steps: the intelligent television generates crowd classification information according to the family member attributes and the geographical position information of the family members and sends the crowd classification information to the server.
The television advertisement pushing method further comprises the following steps: the intelligent television acquires user registration information of the intelligent television after receiving a starting instruction, wherein the user registration information comprises a registered mobile phone number; the method comprises the following steps that the intelligent television at least generates crowd classification information according to the attributes of family members and sends the crowd classification information to a server, and comprises the following steps: the intelligent television generates crowd classification information according to the attributes of the family members, the geographical position information of the family members and the registered mobile phone numbers and sends the crowd classification information to the server.
Wherein the crowd classification information is a crowd sketch.
The server sends the crowd classification information to the advertisement platform, and the advertisement platform searches corresponding advertisement information according to the crowd classification information and feeds the advertisement information back to the smart television.
Wherein the family member attributes include an age bracket in which each family member is located.
Wherein the family member attributes further include a gender of each family member.
The television advertisement pushing method further comprises the following steps: and the intelligent television starts the display screen of the intelligent television and controls the display screen to display the advertisement information when receiving the starting instruction again.
In order to solve the above technical problem, another technical solution adopted in the embodiments of the present application is: there is provided a smart tv comprising a processor and a memory electrically connected to the processor, the memory for storing a computer program, the processor for calling the computer program to perform the above method.
In order to solve the above technical problem, another technical solution adopted in the embodiment of the present application is: a storage medium is provided which stores a computer program executable by a processor to implement the above-described method.
According to the method and the device, after the smart television receives the starting instruction, the family member attributes around the smart television are obtained through the camera of the smart television; the intelligent television generates crowd classification information at least according to the attributes of the family members and sends the crowd classification information to the server; the intelligent television receiving server can accurately match the advertisement information aiming at family members under the condition of ensuring that the privacy of the user is not invaded according to the advertisement information matched by the crowd classification information.
Drawings
Fig. 1 is a schematic flow chart of a television advertisement push method according to a first embodiment of the present application;
FIG. 2 is a flowchart illustrating a television advertisement delivery method according to a second embodiment of the present application;
fig. 3 is a schematic flow chart of a television advertisement push method according to a third embodiment of the present application;
fig. 4 is a schematic diagram of a hardware structure of the smart television according to the embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. It is to be understood that the specific embodiments described herein are merely illustrative of the application and are not limiting of the application. It should be further noted that, for the convenience of description, only some of the structures related to the present application are shown in the drawings, not all of the structures. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms "first", "second", etc. in this application are used to distinguish between different objects and not to describe a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.
Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
Referring to fig. 1, fig. 1 is a schematic flow chart illustrating a television advertisement push method according to a first embodiment of the present application.
In this embodiment, the television advertisement push method includes the following steps:
step S11: after receiving the starting instruction, the intelligent television identifies the attributes of family members around the intelligent television through the camera of the intelligent television.
The intelligent television is provided with a camera, when the intelligent television receives a starting instruction, the intelligent television is started, the camera is started to capture images of surrounding family members, and the attributes of the family members are identified, wherein the attributes of the family members comprise the age bracket and the gender of each family member.
The smart television can receive an opening instruction of a user through a key on the smart television by the user, and can also receive an opening instruction sent by a remote controller or a mobile terminal (for example, a smart phone, a tablet computer, and the like).
Step S12: the intelligent television generates crowd classification information at least according to the attributes of the family members and sends the crowd classification information to the server.
The crowd classification information can be a crowd portrait, each piece of concrete information of the user is abstracted into a label, and the user image is concretized by using the labels, so that targeted service is provided for the user. For example, the identified family members have attributes of age 30-35 years, and the gender male portrait includes the label "middle-aged man".
The intelligent television is accessed to the internet through a network cable and an optical fiber modem, and the intelligent television sends the crowd classification information to the server through the internet.
Step S13: and the intelligent television receives the advertisement information matched by the server according to the crowd classification information.
The server stores a corresponding relation table of the crowd classification information and the advertisement information in advance, searches the corresponding advertisement information in the corresponding relation table according to the crowd classification information after receiving the crowd classification information sent by the smart television, and the searched corresponding advertisement information can be one piece of advertisement information or multiple pieces of advertisement information.
In this embodiment, family member attributes are acquired through a camera of the smart television when the television is turned on, rather than directly acquiring images of the user and sending the images to the server for advertisement matching, the crowd classification information is further analyzed through the family member attributes and sent to the server for advertisement matching, and the advertisement information can be accurately matched for the family members under the condition that the privacy of the user is not invaded.
Referring to fig. 2, fig. 2 is a flowchart illustrating a television advertisement push method according to a second embodiment of the present application.
In this embodiment, the television advertisement push method further includes: the intelligent television acquires the IP address of the intelligent television after receiving the opening instruction; and the intelligent television acquires the geographical position information of the family member according to the IP address of the intelligent television. The method comprises the following steps that the intelligent television at least generates crowd classification information according to the attributes of family members and sends the crowd classification information to a server, and comprises the following steps: the intelligent television generates crowd classification information according to the family member attributes and the geographical position information of the family members and sends the crowd classification information to the server.
Specifically, the television advertisement pushing method comprises the following steps:
step S21: the intelligent television acquires the IP address of the intelligent television after receiving the starting instruction and identifies the family member attributes around the intelligent television through the camera of the intelligent television.
The intelligent television is accessed to the Internet through a network cable and an optical fiber modem, the intelligent television is an IP television, the intelligent television is assigned with an IP address, and the IP address of the intelligent television is further acquired when the intelligent television is started.
Step S22: and the intelligent television acquires the geographical position information of the family member according to the IP address of the intelligent television.
The method for acquiring the geographical location information of the family member by the smart television according to the IP address of the smart television specifically includes: the intelligent television sends the IP address of the intelligent television to the server, and the server searches the corresponding geographical position information in a pre-stored corresponding relation table of the IP address and the geographical position information according to the IP address of the intelligent television.
Step S23: the intelligent television generates crowd classification information according to the family member attributes and the geographical position information of the family members and sends the crowd classification information to the server.
The crowd classification information can be a crowd portrait, each piece of concrete information of the user is abstracted into a label, and the user image is concretized by using the labels, so that targeted service is provided for the user. For example, the identified family members have attributes of age 30-35 years, and the gender male portrait includes the label "middle-aged man". Then, in combination with the geographic location information, such as the Shenzhen fortune field region in China, the crowd portrayal can also include the tag "Shenzhen fortune field region in China".
Step S24: and the intelligent television receives the advertisement information matched by the server according to the crowd classification information.
The server stores a corresponding relation table of the crowd classification information and the advertisement information in advance, searches the corresponding advertisement information in the corresponding relation table according to the crowd classification information after receiving the crowd classification information sent by the smart television, and the searched corresponding advertisement information can be one piece of advertisement information or multiple pieces of advertisement information.
In this embodiment, family member attributes are acquired through a camera of the smart television when the television is turned on, rather than directly acquiring images of the user and sending the images to the server for advertisement matching, the crowd classification information is further analyzed through the family member attributes and sent to the server for advertisement matching, and the advertisement information can be accurately matched for the family members under the condition that the privacy of the user is not invaded. Furthermore, the geographic position information is analyzed by combining the IP address of the intelligent television, and the accuracy of advertisement matching is improved.
Referring to fig. 3, fig. 3 is a flowchart illustrating a television advertisement push method according to a third embodiment of the present application.
In this embodiment, the television advertisement push method further includes: the intelligent television acquires user registration information of the intelligent television after receiving a starting instruction, wherein the user registration information comprises a registered mobile phone number; the method comprises the following steps that the intelligent television at least generates crowd classification information according to the attributes of family members and sends the crowd classification information to a server, and comprises the following steps: the intelligent television generates crowd classification information according to the attributes of the family members, the geographical position information of the family members and the registered mobile phone numbers and sends the crowd classification information to the server.
Specifically, the television advertisement pushing method comprises the following steps:
step S31: the intelligent television acquires the IP address and the user registration information of the intelligent television after receiving the starting instruction, and identifies the family member attributes around the intelligent television through the camera of the intelligent television.
The intelligent television is accessed to the Internet through a network cable and an optical fiber modem, the intelligent television is an IP television, the intelligent television is assigned with an IP address, and the IP address of the intelligent television is further acquired when the intelligent television is started.
Step S32: and the intelligent television acquires the geographical position information of the family member according to the IP address of the intelligent television.
The method for acquiring the geographical location information of the family member by the smart television according to the IP address of the smart television specifically includes: the intelligent television sends the IP address of the intelligent television to the server, and the server searches the corresponding geographical position information in a pre-stored corresponding relation table of the IP address and the geographical position information according to the IP address of the intelligent television.
Step S33: the intelligent television generates crowd classification information according to the family member attributes, the geographical position information of the family members and the user registration information and sends the crowd classification information to the server.
The crowd classification information can be a crowd portrait, each piece of concrete information of the user is abstracted into a label, and the user image is concretized by using the labels, so that targeted service is provided for the user. For example, the identified family members have attributes of age 30-35 years, and the gender male portrait includes the label "middle-aged man". Then, in combination with the geographic location information, such as the Shenzhen fortune field region in China, the crowd portrayal can also include the tag "Shenzhen fortune field region in China".
Step S34: and the intelligent television receives the advertisement information matched by the server according to the crowd classification information.
The server sends the crowd classification information to the advertisement platform, and the advertisement platform searches corresponding advertisement information according to the crowd classification information and feeds the advertisement information back to the smart television. The advertisement platform stores a corresponding relation table of the crowd classification information and the advertisement information, and the advertisement platform searches one or more corresponding advertisement information in the corresponding relation table according to the crowd classification information.
Step S35: and the intelligent television starts the display screen of the intelligent television and controls the display screen to display the advertisement information when receiving the starting instruction again.
When the smart television is turned on next time, the advertisement information matched in the step S34 is played, if the matched advertisement information is one, the advertisement information is directly played, and if the matched advertisement information is multiple, one of the multiple pieces of advertisement information is randomly selected to be played.
In this embodiment, family member attributes are acquired through a camera of the smart television when the television is turned on, rather than directly acquiring images of the user and sending the images to the server for advertisement matching, the crowd classification information is further analyzed through the family member attributes and sent to the server for advertisement matching, and the advertisement information can be accurately matched for the family members under the condition that the privacy of the user is not invaded. Furthermore, the geographic position information and the user registration information are analyzed by combining the IP address of the intelligent television, and the accuracy of advertisement matching is improved.
Referring to fig. 4, fig. 4 is a schematic diagram of a hardware structure of an intelligent television according to an embodiment of the present application.
In this embodiment, the smart tv comprises a processor 701 and a memory 702 electrically connected to the processor 701, wherein the memory 702 is used for storing a computer program, and the processor 701 is used for calling the computer program to execute the method described in any one of the above embodiments.
The embodiment of the present application also provides a storage medium, which stores a computer program, and the computer program can implement the method of any one of the above embodiments when executed by a processor.
The computer program may be stored in the storage medium in the form of a software product, and includes several instructions for causing a device or a processor to execute all or part of the steps of the method according to the embodiments of the present application.
A storage medium is a medium in computer memory for storing some discrete physical quantity. And the aforementioned storage medium may be: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
In the several embodiments provided in the present application, it should be understood that the disclosed method and apparatus may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, a division of modules or units is merely a logical division, and an actual implementation may have another division, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed.
Units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
According to the method and the device, after the smart television receives the starting instruction, the family member attributes around the smart television are obtained through the camera of the smart television; the intelligent television generates crowd classification information at least according to the attributes of the family members and sends the crowd classification information to the server; the intelligent television receiving server can accurately match the advertisement information aiming at family members under the condition of ensuring that the privacy of the user is not invaded according to the advertisement information matched by the crowd classification information.
The above embodiments are merely examples and are not intended to limit the scope of the present disclosure, and all modifications, equivalents, and flow charts using the contents of the specification and drawings of the present disclosure or those directly or indirectly applied to other related technical fields are intended to be included in the scope of the present disclosure.
Claims (10)
1. A television advertisement pushing method is characterized by comprising the following steps:
after receiving a starting instruction, the smart television identifies the attributes of family members around the smart television through a camera of the smart television;
the intelligent television generates crowd classification information at least according to the family member attributes and sends the crowd classification information to a server;
and the intelligent television receives the advertisement information matched by the server according to the crowd classification information.
2. The television advertisement pushing method according to claim 1, further comprising:
the intelligent television acquires the IP address of the intelligent television after receiving a starting instruction;
the intelligent television acquires the geographical position information of the family member according to the IP address of the intelligent television;
the intelligent television at least generates crowd classification information according to the family member attributes and sends the crowd classification information to a server, and the steps comprise:
and the intelligent television generates the crowd classification information according to the family member attribute and the geographical position information of the family member and sends the crowd classification information to a server.
3. The television advertisement pushing method according to claim 2, further comprising:
the intelligent television acquires user registration information of the intelligent television after receiving a starting instruction, wherein the user registration information comprises a registered mobile phone number;
the intelligent television at least generates crowd classification information according to the family member attributes and sends the crowd classification information to a server, and the steps comprise:
and the intelligent television generates the crowd classification information according to the family member attribute, the geographical position information of the family member and the registered mobile phone number and sends the crowd classification information to a server.
4. The method of any of claims 1-3, wherein the demographic classification information is a human portrait.
5. The television advertisement pushing method according to claim 1, wherein the server sends the crowd classification information to an advertisement platform, and the advertisement platform searches for corresponding advertisement information according to the crowd classification information and feeds the advertisement information back to the smart television.
6. The television advertisement push method of claim 1, wherein the family member attributes include an age bracket in which each family member is located.
7. The television advertisement push method of claim 6, wherein the family member attributes further comprise a gender of each family member.
8. The television advertisement pushing method according to claim 1, further comprising:
and the intelligent television starts the display screen of the intelligent television and controls the display screen to display the advertisement information when receiving the starting instruction again.
9. An intelligent television, comprising a processor and a memory electrically connected to the processor, wherein the memory is configured to store a computer program, and wherein the processor is configured to call the computer program to perform the method of any one of claims 1-8.
10. A storage medium, characterized in that the storage medium stores a computer program executable by a processor to implement the method of any one of claims 1-8.
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CN201911031163.5A CN110650373A (en) | 2019-10-28 | 2019-10-28 | Television advertisement pushing method, smart television and storage medium |
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