CN110647677B

CN110647677B - Information pushing method and device, computer equipment and storage medium

Info

Publication number: CN110647677B
Application number: CN201910816263.2A
Authority: CN
Inventors: 刘轲
Original assignee: OneConnect Financial Technology Co Ltd Shanghai
Current assignee: OneConnect Financial Technology Co Ltd Shanghai
Priority date: 2019-08-30
Filing date: 2019-08-30
Publication date: 2022-05-31
Anticipated expiration: 2039-08-30
Also published as: CN110647677A

Abstract

The invention discloses an information pushing method, an information pushing device, computer equipment and a storage medium, wherein the method comprises the following steps: determining a corresponding assisted object label according to the scheme theme, determining a matched target assisted object according to the assisted object label and the activity area, and acquiring auxiliary contact information of an auxiliary object corresponding to the target assisted object; acquiring a target participation object and a target calling number corresponding to the target participation object; filling the auxiliary contact information in a to-be-filled area corresponding to the to-be-pushed interface to form a first pushing interface containing an auxiliary calling number, and pushing the first pushing interface to a participating terminal corresponding to a target calling number; desensitizing the target contact information to form a second pushing interface comprising a virtual calling number, and pushing the second pushing interface to an auxiliary terminal corresponding to the auxiliary calling number; and storing the scene remark identification, the virtual calling number, the auxiliary calling number and the target calling number in an associated number information table in an associated manner.

Description

Information pushing method and device, computer equipment and storage medium

Technical Field

The present invention relates to the field of information push, and in particular, to an information push method and apparatus, a computer device, and a storage medium.

Background

At present, public welfare activities are mainly organized by popularizing through a public welfare platform, namely public welfare activity information such as participation time, participation place, registration participation and the like related to the public welfare activities is displayed on the public welfare platform, and then people browsing the public welfare platform determine whether to participate in the activities. The activity promotion of displaying the public welfare activity information on the public welfare platform is passive, the promotion effect is poor, the process of organizing the public welfare activity is easy to generate variable, and the activity promotion efficiency is low. Moreover, even if volunteers participate in public service activities, the volunteers fill personal information on the internet and send the information to an organization party, the personal information of the volunteers is not processed at all, the information is easy to leak, and the conditions that the volunteers are disturbed by calls or cheats easily occur.

Disclosure of Invention

The embodiment of the invention provides an information pushing method and device, computer equipment and a storage medium, and aims to solve the problems that public welfare activities are low in popularization efficiency and personal information of volunteers is easy to leak.

An information push method, comprising:

acquiring an interface to be pushed, wherein the interface to be pushed comprises a scheme theme, an activity area and an area to be filled;

determining a corresponding assisted object label according to the scheme theme, inquiring an assisted object database according to the assisted object label and the activity area, determining a matched target assisted object, and acquiring auxiliary contact information of an auxiliary object corresponding to the target assisted object, wherein the auxiliary contact information comprises an auxiliary calling number;

querying a participation object database based on the activity area and the scheme theme, and acquiring a target participation object and target contact information corresponding to the target participation object, wherein the target contact information comprises a target calling number;

filling the auxiliary contact information in a to-be-filled area corresponding to the to-be-pushed interface to form a first pushing interface containing an auxiliary calling number, and pushing the first pushing interface to a participating terminal corresponding to the target calling number;

filling the target contact information in a to-be-filled area corresponding to the to-be-pushed interface, performing desensitization processing on the target contact information to form a second pushing interface comprising a virtual calling number, and pushing the second pushing interface to an auxiliary terminal corresponding to the auxiliary calling number;

and acquiring a scene remark identifier based on the scheme theme, and storing the scene remark identifier, the virtual calling number, the auxiliary calling number and the target calling number in an associated number information table in an associated manner.

An information pushing apparatus comprising:

the system comprises a to-be-pushed interface acquisition module, a to-be-pushed interface acquisition module and a to-be-pushed interface acquisition module, wherein the to-be-pushed interface acquisition module is used for acquiring a to-be-pushed interface, and the to-be-pushed interface comprises a scheme theme, an activity area and a to-be-filled area;

the target assisted object determining module is used for determining a corresponding assisted object label according to the scheme theme, inquiring an assisted object database according to the assisted object label and the activity area, determining a matched target assisted object, and acquiring auxiliary contact information of an auxiliary object corresponding to the target assisted object, wherein the auxiliary contact information comprises an auxiliary calling number;

a target contact information acquisition module, configured to query a participation object database based on the activity area and the scheme theme, and acquire a target participation object and target contact information corresponding to the target participation object, where the target contact information includes a target call number;

the first pushing interface forming module is used for filling the auxiliary contact information in a to-be-filled area corresponding to the to-be-pushed interface to form a first pushing interface containing an auxiliary calling number, and pushing the first pushing interface to a participating terminal corresponding to the target calling number;

the second pushing interface forming module is used for filling the target contact information in a to-be-filled area corresponding to the to-be-pushed interface, carrying out desensitization treatment on the target contact information to form a second pushing interface comprising a virtual calling number, and pushing the second pushing interface to an auxiliary terminal corresponding to the auxiliary calling number;

and the number association storage module is used for acquiring a scene remark identifier based on the scheme theme and storing the scene remark identifier, the virtual calling number, the auxiliary calling number and the target calling number in an association number information table in an association manner.

A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing the steps of the above information pushing method when executing the computer program.

A computer-readable storage medium, which stores a computer program that, when executed by a processor, implements the steps of the above-described information pushing method.

According to the information pushing method, the information pushing device, the computer equipment and the storage medium, the assisted object database is inquired according to the assisted object label and the activity area corresponding to the scheme theme, the matched target assisted object is determined, and the auxiliary contact information of the auxiliary object corresponding to the target assisted object is acquired, so that public service activities can be developed later. And inquiring a participation object database based on the activity area and the scheme theme to acquire the target participation object and the target contact information corresponding to the target participation object so as to push matched public welfare activity to the target participation object, improve the participation degree of the target participation object and improve the popularization success rate of the public welfare activity. And then, filling the auxiliary contact information in a to-be-filled area corresponding to the to-be-pushed interface to form a first pushing interface containing an auxiliary calling number, pushing the first pushing interface to a participating terminal corresponding to a target calling number, so that the target participating object can know the content related to the public service activities, and inquiring the auxiliary object and the content related to the public service activities according to the auxiliary calling number of the first pushing interface. And filling the target contact information in a to-be-filled area corresponding to the to-be-pushed interface, desensitizing the target contact information to form a second pushing interface comprising a virtual calling number, pushing the second pushing interface to an auxiliary terminal corresponding to the auxiliary calling number, and ensuring that the auxiliary object can contact the target participation object while protecting the safety of the target contact information of the target participation object so as to avoid the leakage of the target contact information. And acquiring a scene remark identifier based on the scheme theme, and storing the scene remark identifier, the virtual calling number, the auxiliary calling number and the target calling number in an associated number information table in an associated manner, so that when the target participating object is contacted according to the virtual calling number in the second pushing interface in the subsequent process, the associated number information table is inquired to verify whether a terminal calling the target participating object is an auxiliary terminal, and the target participating object is effectively prevented from being disturbed.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without inventive labor.

FIG. 1 is a diagram of an application environment of an information pushing method according to an embodiment of the present invention;

FIG. 2 is a flowchart of an information pushing method according to an embodiment of the present invention;

FIG. 3 is another flow chart of an information pushing method according to an embodiment of the present invention;

FIG. 4 is another flow chart of an information pushing method according to an embodiment of the present invention;

FIG. 5 is another flow chart of a method for pushing information according to an embodiment of the present invention;

FIG. 6 is another flow chart of a method for pushing information according to an embodiment of the present invention;

FIG. 7 is another flow chart of a method for pushing information according to an embodiment of the present invention;

FIG. 8 is another flow chart of a method for pushing information according to an embodiment of the present invention;

FIG. 9 is a diagram of an information pushing apparatus according to an embodiment of the present invention;

FIG. 10 is a schematic diagram of a computer device according to an embodiment of the invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The information pushing method provided by the embodiment of the invention can be applied to the application environment shown in fig. 1. Specifically, the information pushing method is applied to an information pushing system, the information pushing system includes a client and a server shown in fig. 1, and the client and the server communicate with each other through a network, so as to implement targeted promotion of public welfare activity information, protect the security of contact information of an activity participant, and avoid the contact information of the participant from being leaked. The client is also called a user side, and refers to a program corresponding to the server and providing local services for the client. The client may be installed on, but is not limited to, various personal computers, laptops, smartphones, tablets, and portable wearable devices. The server may be implemented as a stand-alone server or as a server cluster consisting of a plurality of servers.

In an embodiment, as shown in fig. 2, an information pushing method is provided, which is described by taking the server in fig. 1 as an example, and includes the following steps:

s201: and acquiring an interface to be pushed, wherein the interface to be pushed comprises a scheme theme, an activity area and an area to be filled.

The interface to be pushed is an interface used for pushing the public welfare activity information to different objects so as to better develop public welfare activities. In this embodiment, the public welfare activity corresponding to the interface to be pushed generally needs to be audited by a legal public welfare platform, so as to ensure the validity of the public welfare activity. The scheme theme refers to the theme of the public service activity, and the scheme theme comprises but is not limited to a spring festival reunion public service scheme, an aging activity public service scheme, a knowledge propagation public service scheme, a social assistance public service scheme, a professional service public service scheme and a medical assistance public service scheme. The event area refers to an area where a public service event is performed, and generally, the event area is a place which is selected in advance by an office where the public service event is performed. The region to be filled refers to a region to be filled in the interface to be pushed, and specifically is a region for filling information of different objects in public welfare activities.

In this embodiment, the area to be filled can flexibly push the public welfare activity information to different objects according to the filling content of the object pushed by the interface to be pushed, so that the work efficiency is improved. For example, if the interface to be pushed needs to be pushed to the auxiliary object, the area to be filled will be filled with the contact information of the participating object with the intention of participating in the public service activity. In this embodiment, when a public welfare activity is organized, an organization generally determines a scheme theme and an activity area of the public welfare activity and an auxiliary object of each activity area of the public welfare activity, sends relevant information of the public welfare activity to a public welfare platform for auditing, and can display the information on the public welfare platform after the public welfare activity is audited by the public welfare platform so as to ensure the validity of the public welfare activity.

S202: and determining a corresponding assisted object label according to the scheme theme, inquiring an assisted object database according to the assisted object label and the activity area, determining a matched target assisted object, and acquiring auxiliary contact information of an auxiliary object corresponding to the target assisted object, wherein the auxiliary contact information comprises an auxiliary calling number.

The assisted object tag is a tag corresponding to an object needing help in public welfare activities, for example, the assisted object tag is an orphan old person or a child who is out of school. The assisted object database refers to a database containing all the original assisted object information. The information of the original aided object in the aided object database is uploaded by charitable institutions or other government institutions, and the information of the original aided object is ensured to be real and credible. The information of the original assisted object in the assisted object database includes, but is not limited to, the name, the resident address, the assisted object tag, etc. of the original assisted object. The target assisted object is an object which is screened from original assisted objects in the assisted object database and conforms to the scheme theme. The auxiliary object refers to an auxiliary object of public welfare activities, and specifically refers to a contact person responsible for contacting the target assisted object, that is, the auxiliary object is a contact person for contacting the target assisted object and a corresponding target participating object. The auxiliary contact information refers to information of an auxiliary object, and the auxiliary contact information comprises an auxiliary calling number, personal information, a work unit and the like, wherein the auxiliary calling number is a mobile phone number of the auxiliary object. It will be appreciated that the auxiliary object is typically a worker of a charity or government agency, and the auxiliary object needs to be audited by the public service platform to determine the authenticity of the auxiliary object, e.g., the authenticity of the information of the auxiliary object may be certified to a work unit based on the phone number of the auxiliary object.

Specifically, as the assisted object database stores the assisted object label corresponding to the original assisted object, the corresponding assisted object label is quickly determined by adopting a matching algorithm according to the scheme theme, the assisted object database is inquired by the assisted object label and the activity area, and the original assisted object which meets the assisted object label and the activity area in the assisted object database is determined as the target assisted object so as to carry out public welfare activities in the subsequent process; then, according to the activity area, determining an auxiliary object for organizing the public service activity, determining the auxiliary object as an auxiliary object and acquiring auxiliary information of the auxiliary object, namely, inquiring the auxiliary object determined by the public service activity organization mechanism in background data, and selecting one auxiliary object to be determined as the auxiliary object.

Further, if the number of the target assisted objects is larger than a preset number threshold, clustering is performed based on the residential addresses in the assisted object information to obtain at least two clustering areas, and the auxiliary objects corresponding to the target assisted objects in each clustering area and the auxiliary contact information corresponding to the auxiliary objects are determined. Wherein the preset number threshold is a preset threshold for evaluating whether the region needs to be divided.

It can be understood that, since the number of the target assisted objects in each activity area is different due to different activity areas, when there are many target assisted objects, the public service activity can be divided into different areas to ensure that the public service activity is smoothly performed, at this time, a K-Means clustering algorithm can be adopted to cluster addresses in the information of the assisted objects to obtain at least two clustering areas, and the auxiliary objects determined by the public service activity organization mechanism in the background data are queried to determine the auxiliary objects of each clustering area. It can be understood that when the number of the target assisted objects is greater than the preset number threshold, at least two clustering regions are determined through clustering so as to determine the auxiliary object corresponding to each clustering region, so that each auxiliary object corresponds to a certain number of target assisted objects, and public welfare activities can be conveniently carried out in the following.

S203: and inquiring a participation object database based on the activity area and the scheme theme to acquire a target participation object and target contact information corresponding to the target participation object, wherein the target contact information comprises a target calling number.

The participating object database is a database in which all the persons participating in the public service activities are stored. The target participation object refers to a volunteer who is close to the area where the public welfare activity is carried out and participates or browses the public welfare activity with the same or similar theme as the scheme. The target contact information refers to information corresponding to the target participating object, and the target contact information comprises the name, the address, the mobile phone number and the like of the target participating object. The general target contact information is information filled in when the participated object is registered on the public service platform, the target contact information is stored in a background database, and if the target contact information needs to be inquired, the public service platform administrator authority is needed, so that the information safety of the target participated object is protected, and the target contact information is prevented from being leaked. The target calling number refers to the mobile phone number of the target participant.

Specifically, after a scheme theme and an activity area of the public welfare activity are determined, information of participating objects participating in the public welfare activity in a participating object database is inquired, participating objects near the activity area are determined, and a target participating object having a higher intention to participate in the public welfare activity of the scheme theme is determined according to the participating information or browsing information and other information of the participating objects, so that the public welfare activity matched with the target participating object is provided, the participation degree of the target participating object is improved, and the popularization success rate of the public welfare activity is improved.

S204: and filling the auxiliary contact information in a to-be-filled area corresponding to the to-be-pushed interface to form a first pushing interface containing the auxiliary calling number, and pushing the first pushing interface to a participating terminal corresponding to the target calling number.

The first pushing interface is a public service activity interface pushed to the target participant. The auxiliary calling number is a mobile phone number of the auxiliary object. The first pushing interface specifically comprises a scheme theme, an activity area and an auxiliary calling number corresponding to the auxiliary object, and the first pushing interface is pushed to the target participating object, so that the target participating object can know the content related to the public welfare activity conveniently, and can know the auxiliary calling number corresponding to the auxiliary object. Generally, the public service activity information in the first pushing interface is pushed according to the participation information or browsing information and other historical information of the target participation object in the public service platform, has pertinence, and is beneficial to improving the participation degree of the target participation object. The participating terminal is a communication terminal corresponding to the target participating object, and the participating terminal is equipment capable of carrying out communication, such as a smart phone or an ipad of the target participating object.

Specifically, the auxiliary contact information is filled in a to-be-filled area in the to-be-pushed interface to form a first push interface, the first push interface is pushed to a participating terminal corresponding to a target participating object meeting a scheme theme, so that the target participating object can know the content related to the public service activity, the content related to the auxiliary object and the public service activity can be inquired according to an auxiliary calling number of the first push interface, and meanwhile, the first push interface further comprises a registration link participating in the public service activity, so that the target participating object registers to participate in the public service activity.

S205: and filling the target contact information in a to-be-filled area corresponding to the to-be-pushed interface, performing desensitization treatment on the target contact information to form a second pushing interface comprising a virtual calling number, and pushing the second pushing interface to an auxiliary terminal corresponding to the auxiliary calling number.

And the second pushing interface is a public service activity interface pushed to the auxiliary object. The virtual calling number is a number obtained after the target calling number is subjected to desensitization processing, and the virtual calling number can protect the security of the mobile phone number of the target participating object and avoid telephone harassment or fraud and the like of the target participating object caused by information leakage. The auxiliary terminal is a communication terminal corresponding to an auxiliary object, and the auxiliary terminal is a device capable of making a call, such as a smartphone or an ipad, of the auxiliary object.

Specifically, the target contact information is filled in an interface to be pushed, and desensitization processing is performed on the target contact information to protect the target contact information and prevent the target contact information from being leaked by an auxiliary object or other people to cause disturbance of a target participant. In this embodiment, the desensitization processing may be to desensitize only the target call number in the target contact information to generate a virtual call number, or to desensitize the target call number in the target contact information to generate a virtual call number and to desensitize the name of the target participant, where only the last name and gender of the target participant or the desensitization criteria preselected by other target participants are reserved. Desensitizing the target contact information, generating a virtual calling number according to the target calling number, and pushing a second pushing interface comprising the virtual calling number to the auxiliary terminal, so that the auxiliary object can contact the target contact information of the target contact object while the safety of the target contact information of the target contact object is protected, and the target contact information is prevented from being leaked.

S206: and acquiring a scene remark identifier based on the scheme theme, and storing the scene remark identifier, the virtual calling number, the auxiliary calling number and the target calling number in an associated number information table in an associated manner.

The scene remark identification refers to the scene type which can be remarked when the auxiliary calling number is used. In this embodiment, the scene remark identifiers refer to a public welfare activity platform and a public welfare activity. The associated number information table is a table for storing a virtual calling number, an auxiliary calling number, a target calling number, and the like, and is stored in the server so as to verify whether the auxiliary object calls the target participating object later, thereby ensuring information security of the target participating object.

Specifically, the scene remark identifier, the virtual calling number, the auxiliary calling number and the target calling number are stored in the associated number information table in an associated manner, so that when a subsequent auxiliary object contacts the target participating object according to the virtual calling number in the second pushing interface, the associated number information table is inquired to verify whether a terminal calling the target participating object is an auxiliary terminal, and the target participating object is effectively prevented from being disturbed.

In the information push method provided in this embodiment, the assisted object database is queried according to the assisted object tag and the activity area corresponding to the scheme theme, the matched target assisted object is determined, and the auxiliary contact information of the auxiliary object corresponding to the target assisted object is acquired, so as to perform public service activities in the following. And inquiring a participation object database based on the activity area and the scheme theme to acquire the target participation object and the target contact information corresponding to the target participation object so as to push matched public welfare activity to the target participation object, improve the participation degree of the target participation object and improve the popularization success rate of the public welfare activity. And then, filling the auxiliary contact information in a to-be-filled area corresponding to the to-be-pushed interface to form a first pushing interface containing an auxiliary calling number, pushing the first pushing interface to a participating terminal corresponding to a target calling number, so that the target participating object can know the content related to the public service activities, and inquiring the auxiliary object and the content related to the public service activities according to the auxiliary calling number of the first pushing interface. And filling the target contact information in a to-be-filled area corresponding to the to-be-pushed interface, desensitizing the target contact information to form a second pushing interface comprising a virtual calling number, pushing the second pushing interface to an auxiliary terminal corresponding to the auxiliary calling number, and ensuring that the auxiliary object can contact the target participation object while protecting the safety of the target contact information of the target participation object so as to avoid the leakage of the target contact information. And acquiring a scene remark identifier based on the scheme theme, and storing the scene remark identifier, the virtual call number, the auxiliary call number and the target call number in an associated number information table in an associated manner, so that when the target participation object is contacted according to the virtual call number in the second pushing interface in the subsequent process, the associated number information table is inquired to verify whether a terminal of the target participation object is an auxiliary terminal, and the target participation object is effectively prevented from being disturbed.

In an embodiment, as shown in fig. 3, before querying the assisted object database according to the assisted object tag and the activity area, the information pushing method further includes:

s301: and determining an object classification model based on preset classification standards.

The classification standard is a standard preset for classifying the original assisted object so as to divide the original assisted object into a plurality of different types, and the classification standard comprises a plurality of factors so as to objectively determine the assisted object label corresponding to the original assisted object. For example, the classification criteria may be one of classification criteria to be classified according to age, 10-20, 20-30, 30-40, 40-50 and 50-60, or the classification criteria may be according to family conditions, such as solitary old people and poor children, or the classification criteria may be physical conditions, etc. The object classification model is used for classifying the original aided object, and the classification efficiency and accuracy of the original aided object are improved.

Specifically, preset classification standards are used as training data, a BP neural network algorithm is adopted to train the training data to generate an object classification model, the object classification model is generated based on the classification standard training, the fact that the assisted object label is determined to have objectivity according to the object classification model is guaranteed, and the classification efficiency is improved. Among them, the BP neural network algorithm, i.e., BP (backpropagation) network, was proposed by a group of scientists including Rumelhart and mccleland in 1986, and is a multi-layer feedforward network trained according to an error inverse propagation algorithm, which can learn and store a large number of input-output mode mapping relationships.

S302: and processing the aided object information corresponding to the original aided object by adopting an object classification model, acquiring a aided object label corresponding to the aided object information, and storing the aided object label and the aided object information in a aided object database.

Specifically, the aided object information of the original aided object is input into the object classification model, the corresponding aided object label is rapidly acquired, and the aided object label and the aided object information are stored in the aided object database, so that the aided object database is conveniently inquired subsequently according to the scheme theme, and the corresponding aided object label and the corresponding aided object information are determined.

In the information push method provided in this embodiment, based on a preset classification standard, an object classification model is determined, the object classification model is used to process assisted object information corresponding to an original assisted object, a assisted object tag corresponding to the assisted object information is quickly obtained, the assisted object tag and the assisted object information are stored in an assisted object database, and the assisted object tag is determined to have objectivity according to the object classification model, and classification efficiency is improved.

In one embodiment, as shown in fig. 4, querying the assisted object database according to the assisted object tag and the activity area to determine the matching target assisted object comprises:

s401: and inquiring a aided object database according to the aided object label and the activity area to acquire original aided object information corresponding to the matched original aided object, wherein the original aided object information comprises aided object factors and corresponding original factor values.

The assisted object factor refers to a factor of the original assisted object, and can be understood as an information dimension of the original assisted object. For example, the assisted subject factor may be a living area of the assisted subject, an age of the assisted subject, a physical health level of the assisted subject, and the like. The primitive factor value refers to the value corresponding to each aided subject factor, and the aided subject factor and the primitive factor value form a set of key-value pairs, such as birth year month-1990 month 1, residential region-Guangdong Shenzhen, physical condition-disability, and the like.

Specifically, the assisted object database stores therein original assisted object information of a plurality of original assisted objects, the assisted object information including assisted object tags determined by the classification model, living areas and physical health degrees of the original assisted objects, and the like. And determining a matched original assisted object according to the assisted object label and the activity area (namely, the assisted object label of the original assisted object stored in the assisted object database is the same as the assisted object label determined according to the scheme theme, and the living block of the original assisted object is matched with the activity block), and acquiring original assisted object information corresponding to the original assisted object, wherein the original assisted object information comprises assisted object factors and corresponding original factor values.

S402: and processing the aided object factor and the corresponding original factor value by adopting a normalization algorithm to obtain a target factor value corresponding to the aided object factor.

The normalization algorithm is an algorithm for processing the original factor value to make the original factor value in the same order of magnitude. The target factor value is a value corresponding to the original factor value after normalization processing, and the target factor value is ensured to be in the same order of magnitude, so that the target factor value can be analyzed subsequently, errors in data analysis results caused by diversity of the original factor value are avoided, for example, the physical condition may be healthy, sub-healthy and disabled, and 0001 can be used for representing the physical health, 0002 for representing the sub-healthy and 0003 for representing the disabled.

Because the values of the corresponding original factor values of the aided object factors have diversity, that is, the value of each original factor value has different quantization units, which is not beneficial to data analysis processing, the normalization algorithm processing is performed on the original factor values in the embodiment, and the original factor values are converted into the values of non-dimensionalized indexes, that is, the original factor values are converted into the target factor values of non-dimensionalized indexes, so that all the target factors are at the same level, and the accuracy of the subsequent processing data is ensured.

S403: and acquiring the weight of each aided object factor according to a weight assignment method, calculating a target factor value and the weight corresponding to each aided object factor, and acquiring a score value corresponding to each original aided object.

In this embodiment, the weight of each assisted object factor is determined by using a CRITIC method (criterion impact high intercritical Correlation), that is, a weight determination method, where the CRITIC method is an objective weight assignment method proposed by Diakoulaki, and the CRITIC method is used to determine the objective weight of each assisted object factor so that the weight of each assisted object factor has objectivity. The score value is a score corresponding to each original aided object, and can be understood as a poor degree, and a higher score value indicates a worse poor degree.

Specifically, since there are a large number of original assisted subjects per area, it is necessary to preferentially fund original assisted subjects whose poverty is severe. In this embodiment, a CRITIC method is used to perform weight analysis on the aided object factors, determine objective weights of the aided object factors, ensure that the weights of the aided object factors have objectivity, and then multiply the target factor values and the weights to obtain score values of each aided object factor to determine the relative importance of the aided object factors.

S404: and selecting a target number of original assisted objects according to the score value to determine the original assisted objects as target assisted objects.

Specifically, in order to subsidize the original aided objects with serious poverty in time, the original aided objects are sorted according to the score values, the corresponding original aided objects are sorted from high to low according to the score values and displayed in a sorted list, and according to a preset target number, the first M (namely the target number) original aided objects in the sorted list of the original aided objects are selected to be determined as the target aided objects. Further, the original assisted objects may be divided into different poor grades according to the score values, and then the original assisted objects with higher poor grades in the original assisted object ranking list are sequentially selected according to the target number to be determined as the target assisted objects.

In the information push method provided in this embodiment, the assisted object database is queried according to the assisted object tag and the activity area, and the original assisted object information corresponding to the matched original assisted object is obtained, where the original assisted object information includes an assisted object factor and a corresponding original factor value. And processing the aided object factors and the corresponding original factor values by adopting a normalization algorithm to obtain target factor values corresponding to the aided object factors, so that all the target factors are in the same level, and the accuracy of subsequent processing data is ensured. And acquiring the weight of each aided object factor according to a weight assignment method, calculating a target factor value and the weight corresponding to each aided object factor, acquiring a score value corresponding to each original aided object, ensuring that the weight value of each aided object factor has objectivity, and improving the accuracy of a subsequent operation result. And selecting a target number of original aided objects according to the score value to determine the original aided objects as target aided objects, and subsidizing the original aided objects with serious poverty.

In an embodiment, as shown in fig. 5, before the auxiliary contact information is filled in the area to be filled corresponding to the interface to be pushed to form the first push interface including the auxiliary call number, the information pushing method further includes:

s501: and querying a log database according to the target participation object, and acquiring a browsing record corresponding to the target participation object.

The log database is a database which stores records when the target participating object surfs the internet. The browsing record refers to the record of the target participating object browsing the webpage and the public service platform. In this embodiment, when the server obtains the target participating object, the server queries the browsing record of the target participating object by using third-party monitoring software or network management according to the IP address of the target participating object. The IP address refers to an Internet protocol address when a target participates in the Internet.

S502: and acquiring a corresponding user portrait of the target participating object according to the browsing record, generating a personalized display interface corresponding to the target participating object according to the user portrait, and updating the interface to be pushed by adopting the personalized display interface.

The user portrait refers to a portrait extracted from a browsed webpage when a target participating object surfs the internet. Understandably, the preferences and characteristics of the target participant can be analyzed from the user profile. The individual display interface is an interface which accords with the preference of the target participating object.

Specifically, after the browsing records of the target participating objects are obtained, the web page with the largest browsing times is determined according to the browsing record data, the individual display interfaces with similar styles are generated according to the web page, the individual display interfaces are made to accord with the preference of the target participating objects, the success rate of promoting public welfare activities is improved, and then the layout design of the interface to be pushed is updated according to the individual display interfaces, so that the interface to be pushed accords with the preference of each target participating object, and the good feeling of the target participating objects is improved.

In the information pushing method provided by this embodiment, the log database is queried according to the target participation object, the browsing record corresponding to the target participation object is obtained, the corresponding user portrait is obtained according to the browsing record, the personalized display interface corresponding to the target participation object is generated according to the user portrait, and the interface to be pushed is updated by using the personalized display interface, so that the interface to be pushed conforms to the preference of each target participation object, thereby improving the goodness of the target participation object and contributing to the improvement of the receptivity of the target participation object.

In one embodiment, as shown in fig. 6, the desensitizing process for the target contact information includes:

s601: and acquiring an information desensitization rule, and processing the target contact information by adopting the information desensitization rule to generate an original calling number.

The information desensitization rule is a preset rule for desensitizing the target contact information, and the information desensitization rule comprises a plurality of rules for desensitizing the target contact information. For example, the information desensitization rule includes a rule for desensitizing a mobile phone number of the target participating object, and may further include a rule for desensitizing an address of the target participating object, and the like. The original calling number is the number acquired after the mobile phone number of the target participating object is subjected to desensitization processing.

Specifically, when the server acquires the target contact information of the target participating object, the server acquires the sensitive information needing desensitization in the target contact information by using a matching algorithm, namely, the information needing desensitization is predetermined, acquires the corresponding information desensitization rule, and then desensitizes the sensitive information by using the information desensitization rule. In this embodiment, a Mask algorithm (i.e., a masking algorithm) is used to process the numerical values in the sensitive information according to an information desensitization rule, and the Mask algorithm may replace some digits in a series of consecutive digits with characters to generate desensitization information, where the desensitization information includes an original call number, so that desensitization information subjected to desensitization processing is displayed in the second push interface, and information security of a target participant can be ensured in a push process. The sensitive information refers to information which needs desensitization processing in the target contact information, such as a mobile phone number.

S602: and checking the original calling number, and determining the original calling number as a virtual calling number when the original calling number meets the target data characteristics.

The target data characteristics refer to data used for verifying the original calling number, so that the situation that a target participant cannot be notified due to errors in the desensitization processing process is avoided.

In order to ensure the accuracy of desensitization processing, the original calling number needs to be checked, in this embodiment, the original calling number may be checked by using a regular expression, and when the original calling number meets the target data characteristics, the original calling number is proved to be accurate, and at this time, the original calling number is determined as a virtual calling number, so as to ensure the accuracy of the virtual calling number, so that a target participant can be called subsequently according to the virtual calling number.

In the information push method provided by this embodiment, the information desensitization rule is acquired, and the target contact information is processed by using the information desensitization rule to generate the original call number, so that desensitization information subjected to desensitization processing is displayed in the second push interface, and information security of a target participant in the push process can be ensured. And checking the original calling number, and determining the original calling number as a virtual calling number when the original calling number meets the target data characteristics, so that the situation that a target participant cannot be notified due to an error in the desensitization processing process is avoided.

In an embodiment, as shown in fig. 7, after the second pushing interface is pushed to the secondary terminal corresponding to the secondary calling number, the information pushing method further includes:

s701: a call communication request is obtained, wherein the call communication request comprises an active call number and a virtual call number.

The call communication request refers to a request for calling a target participant according to a virtual call number in the second push interface. The active calling number refers to a number of a terminal corresponding to a person (including but not limited to an auxiliary object) capable of acquiring the second push interface.

Because more people (for example, people except the auxiliary object who can browse the second push interface) obtain the second push interface, in order to avoid harassment of people except the auxiliary object to the target participant, a call interface needs to be set at the virtual call number in the second push interface, that is, a user can trigger setting of a call communication request by clicking the call interface corresponding to the virtual call number, so that the auxiliary object can call the target participant by using the virtual call number. In this embodiment, when the participating terminal is called according to the virtual calling number of the second push interface, the virtual calling number needs to be clicked, and when the virtual calling number is clicked, the corresponding terminal sends a calling communication request to the server, where the calling communication request includes an active calling number and a virtual calling number, and the active calling number is a mobile phone number of the terminal that triggers the calling communication request.

S702: and inquiring the associated number information table based on the virtual calling number to acquire an auxiliary calling number, a target calling number and a scene remark identifier which are matched with the virtual calling number.

Specifically, as the associated number information table stores the associated scene remark identification, the virtual call number, the auxiliary call number and the target call number in advance, when the server acquires a call communication request for calling the virtual call number, the associated number information table is queried by adopting a character string matching algorithm according to the virtual call number so as to quickly determine the auxiliary call number, the target call number and the scene remark identification which are matched with the virtual call number. In this embodiment, the server matches and views the associated number information table by using a KMP algorithm, and quickly determines a target call number, an auxiliary call number, and a scene remark identifier that match the virtual call number.

S703: and if the active calling number is matched with the auxiliary calling number, establishing communication connection according to the active calling number and the target calling number, and displaying the scene remark identification on the participating terminal corresponding to the target calling number.

Specifically, when the active calling number is matched with the auxiliary calling number, the calling communication request at the moment is sent by the auxiliary terminal corresponding to the auxiliary object, and communication connection is established according to the active calling number and the target calling number, so that other people can be effectively prevented from disturbing the target participation object according to the virtual calling number on the second pushing interface, and the scene remark identification is displayed on the participation terminal corresponding to the target calling number, so that the target participation object can know the reason of calling according to the scene remark identification, the call completing rate is improved, and the target participation object is prevented from setting the auxiliary calling number as a disturbing call because the target participation object does not know the calling reason.

It can be understood that when the virtual calling numbers are the same and the active calling number is not matched with the auxiliary calling number, it indicates that the calling communication request at this time is not sent by the auxiliary terminal corresponding to the auxiliary object, and communication connection is not established between the active calling number and the target calling number, so that the participating terminal corresponding to the target calling number may not receive the calling communication request triggered by other terminals except the auxiliary terminal corresponding to the auxiliary object, thereby achieving the purpose of preventing telephone harassment.

In the information push method provided by this embodiment, a call communication request is acquired, where the call communication request includes an active call number and a virtual call number, an associated number information table is queried based on the virtual call number, a target call number matched with the virtual call number is quickly determined, and an auxiliary call number and a scene remark identifier matched with the virtual call number can be determined according to the associated number information table. When the active calling number is matched with the auxiliary calling number, the calling communication request at the moment is sent by the auxiliary terminal corresponding to the auxiliary object, and communication connection is established according to the active calling number and the target calling number, so that other people acquiring the second pushing interface can be effectively prevented from disturbing the target participating object, and the scene remark identification is displayed on the participating terminal corresponding to the target calling number, so that the target participating object can know the reason of calling according to the scene remark identification, and the call completing rate is improved.

In an embodiment, as shown in fig. 8, establishing a communication connection according to an active call number and a target call number, and displaying a scene remark identifier on a participant terminal corresponding to the target call number includes:

s801: and establishing communication connection according to the active calling number and the target calling number, and acquiring a communication connection result.

The communication connection result refers to a result of calling the target calling number from the active calling number, and the communication connection result is connection success or connection failure. In this embodiment, a communication connection is established according to the active calling number and the target calling number, that is, the target calling number is called according to the auxiliary calling number of the auxiliary terminal, and the server acquires a communication connection result in real time for subsequent processing.

S802: and if the communication connection result is that the connection is successful, displaying the scene remark identification on the participating terminal corresponding to the target calling number.

Specifically, when the communication connection result is that the connection is successful, in order to enable the target participant to know the reason of the call, the scene remark identifier is displayed on the participant terminal of the target participant, so that the call completing rate is improved, and the situation that the target participant sets the auxiliary call number as a harassing call because the target participant does not know the reason of the call is avoided.

Further, if the communication connection result is that the connection fails, generating call reminding information, sending the call reminding information to the participating terminal corresponding to the target call number, and receiving reply information returned by the participating terminal based on the call reminding information within preset waiting time.

The call reminding information is information which is sent by the auxiliary terminal and used for reminding the target participating object to participate in the public service activities, so that the target participating object can know the related public service activity information. The preset waiting time refers to the preset time for waiting for the reply of the target participant. The reply message refers to a message replied by the participant terminal, and the reply message may be confirmation of participation in the public service activity or confirmation of non-participation in the public service activity. Under the condition that the participation terminal replies and confirms to participate in the public service activity, a timing reminding service can be set in the auxiliary terminal, so that the auxiliary object sends reminding information to the target participation object at regular time before the public service activity is carried out.

Further, if the communication connection result is connection failure, obtaining the connection failure times, and if the connection failure times reach the preset connection times, generating call reminding information so that the target participating object can know the relevant public service activity information; and if the connection failure times do not reach the preset connection times, hanging up the call communication request, establishing communication connection according to the active call number and the target call number after the preset time threshold, and setting the preset connection times to eliminate the condition that the target participating object cannot answer the call due to working reasons and the like so as to carry out public welfare activities in the subsequent process.

The preset time threshold is the time for waiting for the call again after the communication connection fails.

In the information push method provided by this embodiment, a communication connection is established according to an active call number and a target call number, and if the communication connection result is that the connection is successful, a scene remark identifier is displayed on a participant terminal corresponding to the target call number, so as to improve the call completing rate and avoid that a target participant sets an auxiliary call number as a harassing call because the target participant does not know the call cause. And when the communication connection result is connection failure, generating call reminding information so that the target participating object can know the related public service activity information.

It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present invention.

In an embodiment, an information pushing apparatus is provided, where the information pushing apparatus corresponds to the information pushing method in the foregoing embodiments one to one. As shown in fig. 9, the information pushing apparatus includes an interface to be pushed acquiring module 901, a target assisted object determining module 902, a target contact information acquiring module 903, a first pushing interface forming module 904, a second pushing interface forming module 905, and a number association storage module 906. The detailed description of each functional module is as follows:

the to-be-pushed interface obtaining module 901 is configured to obtain an interface to be pushed, where the interface to be pushed includes a scheme theme, an activity area, and an area to be filled.

The target assisted object determining module 902 is configured to determine a corresponding assisted object tag according to the scheme theme, query the assisted object database according to the assisted object tag and the activity area, determine a matched target assisted object, and obtain auxiliary contact information of an auxiliary object corresponding to the target assisted object.

A target contact information obtaining module 903, configured to query the participation object database based on the activity area and the scheme theme, and obtain a target participation object and target contact information corresponding to the target participation object, where the target contact information includes a target call number.

The first push interface forming module 904 is configured to fill the auxiliary contact information in a to-be-filled area corresponding to the to-be-pushed interface, form a first push interface including the auxiliary call number, and push the first push interface to the participant terminal corresponding to the target call number.

The second pushing interface forming module 905 is configured to fill the target contact information in a to-be-filled area corresponding to the to-be-pushed interface, perform desensitization processing on the target contact information, form a second pushing interface including a virtual call number, and push the second pushing interface to an auxiliary terminal corresponding to the auxiliary call number.

A number association storage module 906, configured to obtain a scene remark identifier based on the scheme theme, and store the scene remark identifier, the virtual call number, the auxiliary call number, and the target call number in an association number information table in an association manner.

Preferably, before the target assisted object determining module 902, the information pushing apparatus further comprises: the system comprises an object classification model determining module and a aided object label acquiring module.

And the object classification model determining module is used for determining the object classification model based on the preset classification standard.

And the assisted object label acquisition module is used for processing the assisted object information corresponding to the original assisted object by adopting the object classification model, acquiring the assisted object label corresponding to the assisted object information, and storing the assisted object label and the assisted object information in the assisted object database.

Preferably, the target assisted object determination module 902 comprises: an original assisted object information acquisition unit, a target factor value acquisition unit, a point value acquisition unit, and a target assisted object determination unit.

And the original assisted object information acquisition unit is used for inquiring the assisted object database according to the assisted object label and the activity area to acquire original assisted object information corresponding to the matched original assisted object, wherein the original assisted object information comprises assisted object factors and corresponding original factor values.

And the target factor value acquisition unit is used for processing the aided object factor and the corresponding original factor value by adopting a normalization algorithm to acquire a target factor value corresponding to the aided object factor.

And the score value acquisition unit is used for acquiring the weight of each assisted object factor according to a weight assignment method, calculating the target factor value and the weight corresponding to the assisted object factor and acquiring the score value corresponding to each original assisted object.

And the target assisted object determining unit is used for selecting the original assisted objects with the target quantity to be determined as the target assisted objects according to the score values.

Preferably, before the first pushing interface forming module 904, the information pushing apparatus further includes: and acquiring a browsing record module and a personalized display interface generating module.

And the browsing record obtaining module is used for inquiring the log database according to the target participating object and obtaining the browsing record corresponding to the target participating object.

And the personalized display interface generating module is used for acquiring the corresponding user portrait of the target participating object according to the browsing record, generating a personalized display interface corresponding to the target participating object according to the user portrait, and updating the interface to be pushed by adopting the personalized display interface.

Preferably, the second pushing interface forming module 905 includes: the device comprises an original calling number generating unit, a virtual calling number determining unit and an information desensitization rule obtaining unit.

And the original calling number generation unit is used for acquiring the information desensitization rule, processing the target contact information by adopting the information desensitization rule and generating an original calling number.

And the virtual calling number determining unit is used for verifying the original calling number and determining the original calling number as the virtual calling number when the original calling number meets the target data characteristics.

And the information desensitization rule acquisition unit is used for inquiring the desensitization demand information table based on the target contact information, acquiring the corresponding target desensitization demand and acquiring the information desensitization rule based on the target desensitization demand.

Preferably, after the second pushing interface forming module 905, the information pushing apparatus further includes: the device comprises a call communication request acquisition unit, an inquiry unit and a communication connection establishment unit.

The call communication request acquisition unit is used for acquiring a call communication request, and the call communication request comprises an active call number and a virtual call number.

And the query unit is used for querying the associated number information table based on the virtual calling number and acquiring the auxiliary calling number, the target calling number and the scene remark identification which are matched with the virtual calling number.

And the communication connection establishing unit is used for establishing communication connection according to the active calling number and the target calling number and displaying the scene remark identification on the participating terminal corresponding to the target calling number if the active calling number is matched with the auxiliary calling number.

Preferably, the communication connection establishing unit includes: a communication connection result obtaining subunit and a connection success subunit.

And the communication connection result acquisition subunit is used for establishing communication connection according to the active calling number and the target calling number and acquiring a communication connection result.

And the successful connection subunit is used for displaying the scene remark identifier on the participating terminal corresponding to the target calling number if the communication connection result is successful connection.

For specific limitations of the information pushing apparatus, reference may be made to the above limitations of the information pushing method, which is not described herein again. All or part of the modules in the information pushing device can be realized by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.

In one embodiment, a computer device is provided, which may be a server, and its internal structure diagram may be as shown in fig. 10. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The database of the computer device is used for storing data adopted or generated in the information pushing method process, such as an associated number information table. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement an information push method.

In an embodiment, a computer device is provided, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and when the processor executes the computer program, the steps of the information pushing method in the foregoing embodiments are implemented, for example, steps S201 to S206 shown in fig. 2 or steps shown in fig. 3 to fig. 8, which are not described again to avoid repetition. Alternatively, when the processor executes the computer program, the functions of each module/unit in the embodiment of the information pushing apparatus are implemented, for example, the functions of the interface to be pushed acquiring module 901, the target assisted object determining module 902, the target contact information acquiring module 903, the first pushing interface forming module 904, the second pushing interface forming module 905, and the number-associated storage module 906 shown in fig. 9 are not described herein again to avoid repetition.

In an embodiment, a computer-readable storage medium is provided, where a computer program is stored on the computer-readable storage medium, and when executed by a processor, the computer program implements the steps of the information pushing method in the foregoing embodiments, for example, steps S201 to S206 shown in fig. 2 or steps shown in fig. 3 to fig. 8, which are not repeated herein to avoid repetition. Alternatively, when the processor executes the computer program, the functions of each module/unit in the embodiment of the information pushing apparatus are implemented, for example, the functions of the interface to be pushed acquiring module 901, the target assisted object determining module 902, the target contact information acquiring module 903, the first pushing interface forming module 904, the second pushing interface forming module 905, and the number-associated storage module 906 shown in fig. 9 are not described herein again to avoid repetition.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), synchronous Link (Synchlink) DRAM (SLDRAM), Rambus (Rambus) direct RAM (RDRAM), direct bused dynamic RAM (DRDRAM), and bused dynamic RAM (RDRAM).

It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-mentioned functions.

The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not substantially depart from the spirit and scope of the embodiments of the present invention, and are intended to be included within the scope of the present invention.

Claims

1. An information pushing method, comprising:

2. The information push method of claim 1, characterized in that before said querying a assisted object database according to said assisted object tag and said activity area, said information push method further comprises:

determining an object classification model based on a preset classification standard;

and processing the aided object information corresponding to the original aided object by adopting the object classification model, acquiring a aided object label corresponding to the aided object information, and storing the aided object label and the aided object information in a aided object database.

3. The information push method of claim 1, wherein said querying a assisted object database based on said assisted object tag and said activity area to determine a matching target assisted object comprises:

inquiring a aided object database according to the aided object label and the activity area to acquire original aided object information corresponding to the matched original aided object, wherein the original aided object information comprises aided object factors and corresponding original factor values;

processing the aided object factor and the corresponding original factor value by adopting a normalization algorithm to obtain a target factor value corresponding to the aided object factor;

acquiring the weight of each assisted object factor according to a weight assignment method, calculating a target factor value and the weight corresponding to the assisted object factor, and acquiring a score value corresponding to each original assisted object;

and selecting a target number of original assisted objects to be determined as target assisted objects according to the score value.

4. The information push method according to claim 1, wherein before the step of filling the auxiliary contact information in the area to be filled corresponding to the interface to be pushed to form a first push interface including an auxiliary call number, the information push method further comprises:

inquiring a log database according to the target participating object to obtain a browsing record corresponding to the target participating object;

and acquiring a corresponding user portrait of a target participating object according to the browsing record, generating a personalized display interface corresponding to the target participating object according to the user portrait, and updating the interface to be pushed by adopting the personalized display interface.

5. The information pushing method of claim 1, wherein the desensitizing the target contact information comprises:

acquiring an information desensitization rule, and processing the target contact information by adopting the information desensitization rule to generate an original calling number;

the original calling number is verified, and when the original calling number meets the target data characteristics, the original calling number is determined to be a virtual calling number;

and inquiring a desensitization demand information table based on the target contact information, acquiring a corresponding target desensitization demand, and acquiring an information desensitization rule based on the target desensitization demand.

6. The information push method according to claim 1, wherein after the second push interface is pushed to the secondary terminal corresponding to the secondary calling number, the information push method further comprises:

acquiring a call communication request, wherein the call communication request comprises an active call number and a virtual call number;

inquiring an associated number information table based on the virtual calling number, and acquiring an auxiliary calling number, a target calling number and a scene remark identifier matched with the virtual calling number;

and if the active calling number is matched with the auxiliary calling number, establishing communication connection according to the active calling number and the target calling number, and displaying the scene remark identification on a participating terminal corresponding to the target calling number.

7. The information pushing method according to claim 6, wherein the establishing a communication connection according to the active call number and the target call number, and displaying the scene remark identifier on a participant terminal corresponding to the target call number includes:

establishing communication connection according to the active calling number and the target calling number, and acquiring a communication connection result;

and if the communication connection result is that the connection is successful, displaying the scene remark identification on a participating terminal corresponding to the target calling number.

8. An information pushing apparatus, comprising:

9. Computer arrangement comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor realizes the steps of the information pushing method according to any of claims 1 to 7 when executing the computer program.

10. A computer-readable storage medium, in which a computer program is stored, which, when being executed by a processor, carries out the steps of the information push method according to any one of claims 1 to 7.