CN110636119B

CN110636119B - Information pushing method and device based on sound wave identification, electronic equipment and medium

Info

Publication number: CN110636119B
Application number: CN201910838311.8A
Authority: CN
Inventors: 不公告发明人
Original assignee: Beijing Infinite Light Field Technology Co Ltd
Current assignee: Beijing Youzhuju Network Technology Co Ltd
Priority date: 2019-09-05
Filing date: 2019-09-05
Publication date: 2022-09-02
Anticipated expiration: 2039-09-05
Also published as: CN110636119A

Abstract

The embodiment of the disclosure discloses an information pushing method and device based on sound wave identification, electronic equipment and a medium. The method comprises the following steps: receiving sound wave information sent by terminal equipment, and determining the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range; determining push information matched with the terminal equipment identity according to the terminal equipment identity; and coding the push information by adopting a preset coding rule to obtain a push information sound wave fragment, and sending the push information sound wave fragment to the terminal equipment. By adopting the technical scheme provided by the embodiment of the disclosure, the effect of not only carrying out information push but also not influencing a user can be realized.

Description

Information pushing method and device based on sound wave identification, electronic equipment and medium

Technical Field

The embodiment of the disclosure relates to the technical field of sound wave signal identification, in particular to an information pushing method and device based on sound wave identification, an electronic device and a medium.

Background

With the rapid development of the technology level, the push style of information is different. The existing information pushing mode is often based on image, video, audio and other forms for pushing, and a user can determine whether information meeting the needs of the user exists or not based on the sensible information. For example, in a supermarket, two information promotion methods generally exist, one is to broadcast a broadcast by a broadcaster of the supermarket so that a user can know the promotion information of some commodities in the current supermarket, and on the other hand, the promotion information of the commodities is promoted by configuring a service promoter method for each commodity. However, the two methods for pushing information have the following disadvantages that the pushing in the broadcasting mode often cannot meet the requirements of all users, and only can play a role of notifying a part of users, and once the broadcast message of each commodity is broadcasted, a long time is needed for listening again. Through the mode of manual promotion, because the sound of every person of promoting the sale is mixed, the sound is very noisy, hardly builds a comfortable shopping environment for the user. Therefore, a new information push approach is to be created.

Disclosure of Invention

The embodiment of the disclosure provides an information pushing method and device based on sound wave identification, electronic equipment and a medium, so that the information pushing can be performed, and the effect of not influencing a user is achieved.

In a first aspect, the disclosed embodiments provide an information pushing method based on acoustic wave identification, where the method is performed by a service device, and the method includes:

receiving sound wave information sent by terminal equipment, and determining the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range;

determining push information matched with the terminal equipment identity according to the terminal equipment identity;

and coding the push information by adopting a preset coding rule to obtain a push information sound wave fragment, and sending the push information sound wave fragment to the terminal equipment.

Optionally, determining, according to the identity of the terminal device, push information adapted to the identity of the terminal device, includes:

determining historical behavior data of a holding user of the terminal equipment according to the identity of the terminal equipment;

and determining push information matched with the identity of the terminal equipment from the information to be pushed according to the historical behavior data.

Optionally, before receiving the sound wave information sent by the terminal device, the method further includes:

sending terminal equipment activation information for the terminal equipment to open a microphone based on the activation information;

and sending the identity acquisition sound wave information to the terminal equipment, so that the terminal equipment can decode the identity acquisition sound wave information and return the sound wave information with the identity of the terminal equipment.

Optionally, the method of encoding the push information by using a preset encoding rule to obtain a push information sound wave segment includes:

and coding the push information by adopting a preset coding rule, and coding the terminal equipment identity by adopting the preset coding rule to be used as an information header so as to obtain a push information sound wave fragment.

Optionally, the push information includes merchandise promotion information; correspondingly, determining the push information matched with the terminal equipment identity according to the terminal equipment identity comprises the following steps:

determining commodity promotion information associated with the historical purchasing behavior of the terminal equipment in the commodity promotion information according to the identity of the terminal equipment;

correspondingly, will the propelling movement information adopts and predetermines the coding rule and encodes, obtains propelling movement information sound wave fragment, and will propelling movement information sound wave fragment send to terminal equipment includes:

and coding the commodity sales promotion information associated with the historical purchasing behavior of the terminal equipment by adopting a preset coding rule to obtain a push information sound wave fragment, and sending the push information sound wave fragment to the terminal equipment.

In a second aspect, the disclosed embodiment further provides an information pushing method based on acoustic wave identification, where the method is performed by a terminal device, and the method includes:

sending sound wave information to the service equipment, so that the service equipment can determine the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is in a preset ultrasonic frequency range;

receiving a push information sound wave fragment returned by the service equipment; the pushed information sound wave fragment is obtained by the service equipment determining the pushed information matched with the terminal equipment identity according to the terminal equipment identity and coding the pushed information sound wave fragment by adopting a preset coding rule;

and decoding the pushed information sound wave fragments by adopting a preset coding rule to obtain pushed information contents for a user to check.

Optionally, before sending the acoustic information to the service device, the method further includes:

receiving terminal equipment activation information sent by service equipment, and opening a microphone based on the activation information;

or,

identifying whether the current position of the terminal equipment is a service equipment coverage area, and if so, opening a microphone;

or,

identifying scene information in the acquired image or video of the terminal equipment, identifying whether the scene information is a service equipment coverage area, and if so, opening a microphone.

Optionally, after receiving the pushed information sound wave segment returned by the service device, the method further includes:

decoding the information head of the push information sound wave fragment, and identifying whether the information head of the push information sound wave fragment is consistent with the identity of the terminal equipment or not;

and if the acoustic wave segments are consistent, full-text decoding is carried out on the pushed information acoustic wave segments.

In a third aspect, an embodiment of the present disclosure further provides an information pushing apparatus based on acoustic wave identification, where the apparatus is configured in a service device, and the apparatus includes:

the terminal equipment identity determining module is used for receiving sound wave information sent by the terminal equipment and determining the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range;

the push information determining module is used for determining push information matched with the terminal equipment identity according to the terminal equipment identity;

and the information pushing module is used for coding the pushing information by adopting a preset coding rule to obtain a pushing information sound wave fragment and sending the pushing information sound wave fragment to the terminal equipment.

In a fourth aspect, an embodiment of the present disclosure further provides an information pushing apparatus based on sound wave identification, where the apparatus is configured in a terminal device, and the apparatus includes:

the sound wave information sending module is used for sending sound wave information to the service equipment, so that the service equipment can determine the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range;

the sound wave fragment receiving module is used for receiving the push information sound wave fragments returned by the service equipment; the pushed information sound wave fragment is obtained by the service equipment determining the pushed information matched with the terminal equipment identity according to the terminal equipment identity and coding the pushed information sound wave fragment by adopting a preset coding rule;

and the push information processing module is used for decoding the push information sound wave segments by adopting a preset coding rule to obtain push information contents for a user to check.

In a fifth aspect, the present disclosure provides an electronic device, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, and when the processor executes the computer program, the processor implements the information pushing method based on acoustic wave recognition according to the first aspect and the second aspect of the embodiments of the present disclosure.

In a fourth aspect, the embodiments of the present disclosure provide a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, implements the information push method based on acoustic wave recognition according to the first and second aspects of the embodiments of the present disclosure.

According to the technical scheme provided by the embodiment of the disclosure, sound wave information sent by terminal equipment is received, and the identity of the terminal equipment is determined based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range; determining push information matched with the terminal equipment identity according to the terminal equipment identity; and coding the push information by adopting a preset coding rule to obtain a push information sound wave fragment, and sending the push information sound wave fragment to the terminal equipment. By executing the scheme, the method and the device can realize the effect of pushing information and not influencing the user.

Drawings

The above and other features, advantages, and aspects of embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.

Fig. 1 is a flowchart of an information pushing method based on acoustic wave identification provided by an embodiment of the present disclosure;

fig. 2 is a flowchart of an information pushing method based on acoustic wave identification provided by an embodiment of the present disclosure;

fig. 3 is a schematic structural diagram of an information pushing device based on acoustic wave identification provided by an embodiment of the present disclosure;

fig. 4 is a schematic structural diagram of an information pushing device based on acoustic wave identification provided by an embodiment of the present disclosure;

fig. 5 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

Fig. 1 is a flowchart of an information pushing method based on acoustic wave identification according to an embodiment of the present disclosure, where the present embodiment is applicable to a situation of pushing promotion information such as supermarket stores, and the method may be executed by an information pushing apparatus based on acoustic wave identification according to an embodiment of the present disclosure, and the apparatus may be implemented by software and/or hardware, and may be integrated in a service device.

As shown in fig. 1, the information push method based on acoustic wave recognition includes:

s110, receiving sound wave information sent by the terminal equipment, and determining the identity of the terminal equipment based on the sound wave information; wherein the frequency of the sound wave information is within a preset ultrasonic frequency range.

The service device may be a device for pushing promotion information, which is installed in a supermarket, a shopping mall, or a convenience store, and specifically, the promotion information may be transmitted by ultrasonic waves. The terminal device can be a mobile terminal such as a smart phone and a tablet computer used by a user. In this embodiment, the terminal device may generate ultrasonic waves by the sound generating device and transmit the ultrasonic waves in the air.

When the service equipment receives the sound wave information sent by the terminal equipment, the identity of the terminal equipment can be determined according to the information carried in the sound wave information. The terminal device identity may include a brand, a model, and the like of the terminal device, and may further include some information of the user, for example, log-in information when the user browses a shopping mall or supermarket promotion page is recorded.

In the technical scheme, the message can be transmitted by adopting ultrasonic waves or infrasonic waves, and preferably, the ultrasonic waves can be used, so that the characteristics of strong ultrasonic energy and long propagation distance can be utilized.

And S120, determining the push information matched with the terminal equipment identity according to the terminal equipment identity.

The identity of the terminal device can also be associated with the historical purchasing behavior of the user, for example, the received identity code of the terminal device is '0510', which can be a member account number of the user in the current supermarket, and which of the historical purchased articles of the user can be determined according to a shopping list of the user at each checkout. Further, the user's preferences may be determined based on the user's historical purchasing behavior. In addition, the identity of the diagnosis equipment and the user can browse the checking content in the supermarket promotion page on the intelligent terminal to determine the favorite commodities of the user. For example, the user always logs in a page provided by a supermarket recently to know various brands of edible oil, it can be determined that the identity of the terminal device is associated with the edible oil, and then the content of the push information matched with the identity of the terminal device is determined. For example, the push message is the information of edible oil in various brands and doing promotion activities.

S130, coding the push information by adopting a preset coding rule to obtain a push information sound wave fragment, and sending the push information sound wave fragment to the terminal equipment.

The preset coding rule may be a preset coding mode for pushing information between the terminal device and the service device. For example, all information may be encoded in a binary coding manner, such as that the encoded information of the edible oil is "01000010", the encoded information of the rice is "00100100100", and so on, and after obtaining the binary coding of various information, the information sound wave segments may be determined according to the preset sound wave frequencies of "0" and "1". For example, if a frequency of 1MHz is used to represent "0", a frequency of 2MHz is used to represent "1", and the playing duration of each character is 1 microsecond, then the transmission of 1000 characters can be completed in 1 second.

This technical scheme adopts the form of ultrasonic wave to carry out the information propelling movement, is gone on under the condition that the user does not have the perception, can avoid user's shopping environment too noisy. Meanwhile, the ultrasonic waves are interaction between the terminal equipment of the user and the service equipment, so that the effect of controlling the pushed information of the terminal equipment can be achieved, and the situation that the pushed information is too frequent or too much in quantity to influence the user to check specific contents is avoided.

In this embodiment, after the sound wave segment is obtained, the social broadcasting segment may be sent to the terminal device, and the terminal device may acquire the information through a microphone, decode and display the pushed information content to the user. For the user to view current sales promotion information for the store, etc. The terminal device may determine whether the information is sent to the terminal device according to a part of information content in the sound wave segment, for example, there are five terminal devices that can currently receive the push information, but the push information is made for one of the terminal devices. The other four terminal devices may receive and display the information as a promotional application for the store promotion information, or may not display the information.

According to the technical scheme provided by the embodiment of the disclosure, the method is executed by the service equipment and comprises the following steps: receiving sound wave information sent by terminal equipment, and determining the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range; determining push information matched with the terminal equipment identity according to the terminal equipment identity; and coding the push information by adopting a preset coding rule to obtain a push information sound wave fragment, and sending the push information sound wave fragment to the terminal equipment. By executing the scheme, the effect that information pushing can be carried out and influence on a user can not be caused can be achieved.

On the basis of the foregoing technical solution, optionally, determining, according to the terminal device identity, push information adapted to the terminal device identity includes: determining historical behavior data of a holding user of the terminal equipment according to the identity of the terminal equipment; and determining push information matched with the identity of the terminal equipment from the information to be pushed according to the historical behavior data. The terminal device identity may be information such as a telephone number and a product ID of the terminal device, historical behavior data of a user holding the terminal device, and may include historical purchasing behavior data, historical viewing behavior data, and other historical behavior data. For example, after the push information is received, the user is interested in only one of the commodities, and can open only the promotion information of the commodity, so that the viewing behavior can reflect the purchasing demand of the user and can be used as the historical behavior data of the user. After the historical behavior data is obtained, which information to be pushed is suitable for being pushed to a holding user of the terminal device to view can be determined through the historical behavior data, and pushing is further carried out. The technical scheme has the advantages that the acceptance degree of the pushed information by the user can be improved, the viewing conversion rate of the pushed information is favorably improved, and the purpose of improving the information interaction effect is achieved.

On the basis of the above technical solutions, optionally, before receiving the sound wave information sent by the terminal device, the method further includes: sending terminal equipment activation information for the terminal equipment to open a microphone based on the activation information; and sending the identity acquisition sound wave information to the terminal equipment, so that the terminal equipment can decode the identity acquisition sound wave information and return the sound wave information with the identity of the terminal equipment. The microphone of the terminal device can be set to be in a normally open state, so that the terminal device can receive pushed information of various shops when a user approaches different shops. An activation mode may also be set for the microphone of the terminal device, for example, when the terminal device detects that a wireless network with a certain preset name exists in the current environment, activation information for turning on the microphone may be generated, and the microphone of the terminal device may be turned on based on an operation of a user or automatically. After the microphone is opened by the terminal equipment, the identity acquisition sound wave information can be sent to the terminal equipment, and the terminal equipment returns the sound wave information with the identity of the terminal equipment according to the identity acquisition sound wave information. According to the technical scheme, the microphone of the terminal equipment can be opened in other modes under the condition that the microphone of the terminal equipment is closed, so that the purpose of pushing the message to the terminal equipment is achieved.

On the basis of the above technical solutions, optionally, encoding the push information by using a preset encoding rule to obtain a push information sound wave segment, including: and coding the push information by adopting a preset coding rule, and coding the terminal equipment identity by adopting the preset coding rule to be used as an information header so as to obtain a push information sound wave segment. In the process of generating the push information sound wave segment, the identity of the terminal equipment can be coded and used as an information head of the push information sound wave segment, so that the terminal equipment held by a user can determine whether the information is the push information sound wave segment sent to the user after the information head is identified when the terminal equipment receives the push information sound wave segment. Specifically, the information header may be decoded to obtain the identity of the terminal device, and the identity of the terminal device may be compared with the identity of the terminal device, and if the information header is the same as the terminal device, the pushed information sound wave fragment may be determined to be sent to the terminal device, and if the information header is different from the pushed information sound wave fragment, the pushed information sound wave fragment may be discarded. The information header and the information content may be separated by a specific symbol, for example, a 3MHz sound wave may be used for segmentation, so that the terminal device can respectively identify the information header and the information content. The technical scheme has the advantages that each terminal device can receive the information sent to the terminal device by the service device, and the chaotic phenomenon of object errors caused by information interaction is avoided.

On the basis of the above technical solutions, optionally, the push information includes commodity promotion information; correspondingly, determining the push information adapted to the terminal device identity according to the terminal device identity includes: determining commodity promotion information associated with the historical purchasing behavior of the terminal equipment in the commodity promotion information according to the identity of the terminal equipment; correspondingly, will the propelling movement information adopts and predetermines the coding rule and encodes, obtains propelling movement information sound wave fragment, and will propelling movement information sound wave fragment send to terminal equipment includes: and coding the commodity promotion information associated with the historical purchasing behavior of the terminal equipment by adopting a preset coding rule to obtain a push information sound wave fragment, and sending the push information sound wave fragment to the terminal equipment. Wherein, the historical purchasing behavior can be obtained by the user in the process of payment through the member. The commodity promotion information associated with the purchasing behavior can be used as the content of the push information, and when the user terminal equipment interacts with the service equipment, the service equipment sends the push information sound wave fragment to the terminal equipment held by the user. The method and the device can be carried out in a situation that the information is pushed in a near field without perception of a user, and the pushed information content is content meeting the requirements of the user, so that the acceptance degree of the pushed information is improved.

Fig. 2 is a flowchart of an information pushing method based on acoustic wave identification according to an embodiment of the present disclosure. On the basis of the scheme, the information pushing method based on sound wave identification is executed on the terminal equipment side.

As shown in fig. 2, the information push method based on acoustic wave recognition includes:

s210, sending sound wave information to the service equipment, and determining the identity of the terminal equipment by the service equipment based on the sound wave information; wherein the frequency of the sound wave information is within a preset ultrasonic frequency range.

The terminal equipment can be equipment such as a smart phone and a tablet personal computer of a user. The service device may be a device arranged in a shopping mall, a supermarket, or the like for information push. The terminal device may emit sonic information through a sound emitting means, such as a speaker. In this embodiment, the sound wave information sent by the terminal device may be sent every fixed time period, or may be sent after receiving the activation information or the sound wave information acquisition request. The sound wave information can be used for the service equipment to determine the identity of the terminal equipment. Wherein the frequency of the sound wave information is within a preset ultrasonic frequency range. For example between 1MHz and 5 MHz.

S220, receiving a push information sound wave fragment returned by the service equipment; the pushed information sound wave fragment is obtained by the service equipment determining the pushed information matched with the terminal equipment identity according to the terminal equipment identity and coding by adopting a preset coding rule.

After the sound wave information carrying the terminal equipment identity is sent out, the pushed information sound wave fragment returned by the service equipment can be received. The sound wave fragment can be obtained by the service equipment determining the push information matched with the terminal equipment identity according to the terminal equipment identity and coding the push information by adopting a preset coding rule. The encoding method may be the same as or similar to that in the above example, and is not described here again.

And S230, decoding the pushed information sound wave segments by adopting a preset coding rule to obtain pushed information contents for a user to check.

After the pushed information sound wave segment is received, the pushed information sound wave segment can be decoded, wherein the decoding rule can be corresponding to the encoding rule. After decoding, the pushed information content can be obtained, the pushed information content can be viewed by a user in a message notification mode, and a specific page of the pushed information content can be accessed by clicking operation of the corresponding user.

According to the technical scheme provided by the embodiment of the disclosure, sound wave information is sent to the service equipment, and the service equipment determines the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range; receiving a push information sound wave fragment returned by the service equipment; the pushed information sound wave fragment is obtained by the service equipment determining the pushed information matched with the terminal equipment identity according to the terminal equipment identity and coding the pushed information sound wave fragment by adopting a preset coding rule; and decoding the pushed information sound wave fragments by adopting a preset coding rule to obtain pushed information contents for a user to check. By executing the scheme, the method and the device can realize the effect of pushing information and not influencing the user.

On the basis of the above technical solutions, optionally, before sending the acoustic wave information to the service device, the method further includes: receiving terminal equipment activation information sent by service equipment, and opening a microphone based on the activation information; or, identifying whether the current position of the terminal equipment is a service equipment coverage area, if so, opening a microphone; or identifying scene information in the acquired image or video of the terminal device, identifying whether the scene information is a service device coverage area, and if so, opening the microphone. Specifically, the activation information sent by the service device may be received, for example, a format of the activation information may be preset, for example, the activation information may be implemented by network transmission. In addition, the current location of the terminal device may be identified by identifying whether the current location is the coverage location of the service device, and specifically, may be determined by acquiring location information of the terminal device. In addition, the scene information in the image or video acquired by the terminal device may be determined. For example, a photo taken by the user includes a name of a certain mall, and the mall is of the presence service device, it may be determined that the user is near the mall according to the name of the mall in the photo, and the mobile terminal may be activated to turn on the microphone in this manner as an activation mode. The technical scheme has the advantages that the microphone of the terminal equipment can be opened in an automatic activation mode, so that the purposes of saving power consumption for the terminal equipment of a user and ensuring normal information push can be achieved.

On the basis of the foregoing technical solutions, optionally, after receiving the pushed information sound wave segment returned by the service device, the method further includes: decoding the information head of the information pushing sound wave fragment, and identifying whether the information head of the information pushing sound wave fragment is consistent with the identity of the terminal equipment or not; and if the acoustic wave segments are consistent, full-text decoding is carried out on the pushed information acoustic wave segments. After the push information sound wave fragments are received, the information heads of the push information sound wave fragments can be decoded, whether the identity of the terminal equipment of the push information sound wave fragments is consistent with the identity information of the terminal equipment is identified, if so, the push information sound wave fragments can be determined to be sent to the terminal equipment, and if not, the push information sound wave fragments can be discarded. To improve the accuracy of the objects of the pushed information. The problem of information redundancy caused by the fact that all terminal equipment can receive the pushed information when information interaction is carried out on the sound wave fragments can be effectively solved.

Fig. 3 is a schematic structural diagram of an information pushing apparatus based on acoustic wave identification according to an embodiment of the present disclosure.

As shown in fig. 3, the apparatus is configured to a service device, and the apparatus includes:

the terminal device identity determining module 310 is configured to receive sound wave information sent by a terminal device, and determine a terminal device identity based on the sound wave information; the frequency of the sound wave information is in a preset ultrasonic frequency range;

a push information determining module 320, configured to determine, according to the terminal device identity, push information adapted to the terminal device identity;

the information pushing module 330 is configured to encode the pushing information according to a preset encoding rule to obtain a pushing information sound wave segment, and send the pushing information sound wave segment to the terminal device.

According to the technical scheme provided by the embodiment of the disclosure, sound wave information sent by terminal equipment is received, and the identity of the terminal equipment is determined based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range; determining push information matched with the terminal equipment identity according to the terminal equipment identity; and coding the push information by adopting a preset coding rule to obtain a push information sound wave fragment, and sending the push information sound wave fragment to the terminal equipment. By executing the scheme, the effect that information pushing can be carried out and influence on a user can not be caused can be achieved.

The product can execute the method provided by the embodiment of the first aspect of the disclosure, and has corresponding functional modules and beneficial effects for executing the method.

Fig. 4 is a schematic structural diagram of an information pushing apparatus based on acoustic wave identification according to an embodiment of the present disclosure.

As shown in fig. 4, the apparatus is configured in a terminal device, and the apparatus includes:

the acoustic wave information sending module 410 is configured to send acoustic wave information to the service device, so that the service device determines the identity of the terminal device based on the acoustic wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range;

the sound wave fragment receiving module 420 is used for receiving the push information sound wave fragments returned by the service equipment; the pushed information sound wave fragment is obtained by the service equipment determining the pushed information matched with the terminal equipment identity according to the terminal equipment identity and coding the pushed information sound wave fragment by adopting a preset coding rule;

and the pushed information processing module 430 is configured to decode the pushed information sound wave segments according to a preset coding rule, so as to obtain pushed information content for a user to view.

According to the technical scheme provided by the embodiment of the disclosure, sound wave information is sent to the service equipment, and the service equipment determines the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range; receiving a push information sound wave fragment returned by the service equipment; the pushed information sound wave fragment is obtained by the service equipment determining the pushed information matched with the terminal equipment identity according to the terminal equipment identity and coding the pushed information sound wave fragment by adopting a preset coding rule; and decoding the pushed information sound wave fragments by adopting a preset coding rule to obtain pushed information contents for a user to check. By executing the scheme, the effect that information pushing can be carried out and influence on a user can not be caused can be achieved.

Fig. 5 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure. Referring now to FIG. 5, a block diagram of an electronic device 500 suitable for use in implementing embodiments of the present disclosure is shown. The electronic devices in the embodiments of the present disclosure may include, but are not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., car navigation terminals), and the like, and fixed terminals such as digital TVs, desktop computers, and the like. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 5, electronic device 500 may include a processing means (e.g., central processing unit, graphics processor, etc.) 501 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)502 or a program loaded from a storage means 506 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.

Generally, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 507 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, and the like; storage devices 506 including, for example, magnetic tape, hard disk, etc.; and a communication device 509. The communication means 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 illustrates an electronic device 500 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 509, or installed from the storage means 506, or installed from the ROM 502. The computer program, when executed by the processing device 501, performs the above-described functions defined in the methods of the embodiments of the present disclosure.

It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.

The computer-readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to perform: receiving sound wave information sent by terminal equipment, and determining the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range; determining push information matched with the terminal equipment identity according to the terminal equipment identity; and coding the push information by adopting a preset coding rule to obtain a push information sound wave fragment, and sending the push information sound wave fragment to the terminal equipment.

Or performing: sending sound wave information to the service equipment, so that the service equipment can determine the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range; receiving a push information sound wave fragment returned by the service equipment; the pushed information sound wave fragment is obtained by the service equipment determining the pushed information matched with the terminal equipment identity according to the terminal equipment identity and coding the pushed information sound wave fragment by adopting a preset coding rule; and decoding the pushed information sound wave fragments by adopting a preset coding rule to obtain pushed information contents for a user to check.

Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of a unit does not in some cases constitute a limitation of the unit itself, for example, the first retrieving unit may also be described as a "unit for retrieving at least two internet protocol addresses".

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

According to one or more embodiments of the present disclosure, [ example one ] there is provided an information push method based on sound wave recognition, the method being performed by a service device, the method including:

According to one or more embodiments of the present disclosure, an information push method based on sound wave recognition is provided, where determining, according to the terminal device identity, push information adapted to the terminal device identity includes:

According to one or more embodiments of the present disclosure, [ example three ] there is provided an information push method based on sound wave identification, the method further including, before receiving sound wave information sent by a terminal device:

According to one or more embodiments of the present disclosure, [ example four ] there is provided an information push method based on sound wave identification, where the push information is encoded by using a preset encoding rule to obtain a push information sound wave segment, including:

and coding the push information by adopting a preset coding rule, and coding the terminal equipment identity by adopting the preset coding rule to be used as an information header so as to obtain a push information sound wave segment.

According to one or more embodiments of the present disclosure, [ example five ] there is provided an information push method based on acoustic wave recognition, the push information including merchandise promotion information; correspondingly, determining the push information adapted to the terminal device identity according to the terminal device identity includes:

and coding the commodity promotion information associated with the historical purchasing behavior of the terminal equipment by adopting a preset coding rule to obtain a push information sound wave fragment, and sending the push information sound wave fragment to the terminal equipment.

According to one or more embodiments of the present disclosure, [ example six ] there is provided an information push method based on sound wave recognition, the method being performed by a terminal device, the method including:

sending sound wave information to the service equipment, so that the service equipment can determine the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range;

According to one or more embodiments of the present disclosure, [ example seven ] there is provided an information push method based on sound wave recognition, the method further comprising, before sending out sound wave information to a service apparatus:

or,

According to one or more embodiments of the present disclosure, [ example eight ] there is provided an information push method based on sound wave recognition, the method further comprising, after receiving a pushed information sound wave segment returned by the service device:

According to one or more embodiments of the present disclosure, [ example nine ] there is provided an information push apparatus based on sound wave recognition, the apparatus being configured to a service device, the apparatus including:

According to one or more embodiments of the present disclosure, [ example ten ] there is provided an information push apparatus based on sound wave recognition, the apparatus being configured to a terminal device, the apparatus including:

the sound wave fragment receiving module is used for receiving the push information sound wave fragments returned by the service equipment; the push information sound wave fragment is obtained by the service equipment determining push information matched with the terminal equipment identity according to the terminal equipment identity and coding by adopting a preset coding rule;

and the push information processing module is used for decoding the push information sound wave fragments by adopting a preset coding rule to obtain push information contents for a user to check.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and the technical features disclosed in the present disclosure (but not limited to) having similar functions are replaced with each other to form the technical solution.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.

Claims

1. An information pushing method based on sound wave identification, which is characterized by being executed by a service device, and comprises the following steps:

receiving sound wave information sent by terminal equipment, and determining the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range, and the identity of the terminal equipment comprises the brand and the model of the terminal equipment;

coding the push information by adopting a preset coding rule to obtain a push information sound wave fragment, and sending the push information sound wave fragment to the terminal equipment;

before receiving the sound wave information sent by the terminal equipment, the method further comprises the following steps:

sending identity acquisition sound wave information to the terminal equipment, enabling the terminal equipment to decode the identity acquisition sound wave information and returning the sound wave information with the identity of the terminal equipment;

the method for coding the push information by adopting a preset coding rule to obtain a push information sound wave fragment includes:

2. The method of claim 1, wherein determining the push information adapted to the terminal equipment identity according to the terminal equipment identity comprises:

3. The method of claim 1, wherein the push information comprises merchandise promotional information; correspondingly, determining the push information matched with the terminal equipment identity according to the terminal equipment identity comprises the following steps:

determining commodity promotion information associated with the terminal equipment historical purchasing behavior in the commodity promotion information according to the terminal equipment identity;

4. An information pushing method based on sound wave identification is characterized by being executed by a terminal device, and the method comprises the following steps:

sending sound wave information to the service equipment, so that the service equipment can determine the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range, and the identity of the terminal equipment comprises the brand and the model of the terminal equipment;

decoding the pushed information sound wave fragments by adopting a preset coding rule to obtain pushed information contents for a user to check;

before sending out the acoustic information to the service device, the method further comprises:

or,

identifying scene information in an acquired image or video of the terminal equipment, identifying whether the scene information is a service equipment coverage area, and if so, opening a microphone;

after receiving the pushed information sound wave fragment returned by the service device, the method further comprises the following steps:

decoding the information head of the information pushing sound wave fragment, and identifying whether the information head of the information pushing sound wave fragment is consistent with the identity of the terminal equipment or not;

5. An information pushing apparatus based on sound wave recognition, wherein the apparatus is configured to a service device, and the apparatus comprises:

the terminal equipment identity determining module is used for receiving sound wave information sent by the terminal equipment and determining the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range, and the identity of the terminal equipment comprises the brand and the model of the terminal equipment;

the information pushing module is used for coding the pushing information by adopting a preset coding rule to obtain a pushing information sound wave segment and sending the pushing information sound wave segment to the terminal equipment;

6. An information pushing apparatus based on sound wave recognition, wherein the apparatus is configured at a terminal device, and the apparatus comprises:

the sound wave information sending module is used for sending sound wave information to the service equipment, so that the service equipment can determine the identity of the terminal equipment based on the sound wave information; the frequency of the sound wave information is within a preset ultrasonic frequency range, and the identity of the terminal equipment comprises the brand and the model of the terminal equipment;

the push information processing module is used for decoding the push information sound wave fragments by adopting a preset coding rule to obtain push information contents for a user to check;

before sending out the sound wave information to the service equipment, the method further comprises the following steps:

or,

identifying whether the current position of the terminal equipment is a service equipment coverage area or not, and if so, opening a microphone;

or,

after receiving the pushed information sound wave fragment returned by the service equipment, the method further comprises the following steps:

7. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the information push method based on acoustic wave recognition according to any one of claims 1 to 3 or claim 4 when executing the computer program.

8. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, implements the information push method based on acoustic wave recognition according to any one of claims 1 to 3 or claim 4.