CN110597379A - Elevator advertisement putting system capable of automatically matching passengers - Google Patents
Elevator advertisement putting system capable of automatically matching passengers Download PDFInfo
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- CN110597379A CN110597379A CN201810600719.7A CN201810600719A CN110597379A CN 110597379 A CN110597379 A CN 110597379A CN 201810600719 A CN201810600719 A CN 201810600719A CN 110597379 A CN110597379 A CN 110597379A
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- 210000005252 bulbus oculi Anatomy 0.000 claims abstract description 26
- 238000004891 communication Methods 0.000 claims description 5
- 238000012545 processing Methods 0.000 claims description 3
- 210000001508 eye Anatomy 0.000 abstract description 10
- 238000005265 energy consumption Methods 0.000 abstract description 3
- 238000000034 method Methods 0.000 abstract description 3
- 238000012384 transportation and delivery Methods 0.000 description 10
- 238000007726 management method Methods 0.000 description 8
- 238000011161 development Methods 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 230000036651 mood Effects 0.000 description 2
- 238000013439 planning Methods 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
- G06F3/013—Eye tracking input arrangements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- General Engineering & Computer Science (AREA)
- Human Computer Interaction (AREA)
- Indicating And Signalling Devices For Elevators (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an elevator advertisement putting system capable of automatically matching passengers, which adopts a pressure sensing method to determine whether passengers are in an elevator car, the system is standby to reduce energy consumption when no passenger is available, a pressure sensor detects the pressure of the elevator car, when the pressure exceeds a threshold value, a trigger signal is sent to a processor starting system, an eyeball tracking system is matched with a plurality of display screens, eyeballs of the passengers are tracked by an eyeball tracking module, whether the passengers watch a main screen or an auxiliary screen is judged, and when the eyes of the passengers stay on the main screen, advertisements on the main screen are continuously and circularly played; when the sight of the passenger stays on a certain auxiliary screen, the processor exchanges the advertisement on the main screen with the advertisement on the auxiliary screen, and the accurate advertisement putting is realized according to the interest of the passenger.
Description
Technical Field
The invention relates to an advertisement system, in particular to an elevator advertisement delivery system capable of automatically matching passengers.
Background
The advertisement management system, also called network advertisement management system, internet advertisement management system, online media advertisement management system, is a management system which is developed along with the development of internet advertisement market and aims to help website owners and advertisers to easily realize professional advertisement putting, management, data statistics and other works. With the development of the network advertisement market, network media planning and product marketing personnel need to manage more carefully and optimize advertisements in time to ensure that network advertisement resources are used efficiently, and meanwhile, network managers need to organize and allocate network resources more flexibly, and under the premise of ensuring accurate advertisement delivery, the network media planning and product marketing personnel are deeply integrated with a sales team by relying on the technical basis of an advertisement management system to form a diversified sales scheme. Driven by the market, various advertisement management systems are produced. The accurate advertisement delivery system can select specific target users and areas on a network number system platform according to the advertisement owner and the advertisement content, adopts three forms of characters, pictures or videos, and accurately delivers the advertisement to a display window of a first page, a background or an instant video of a network number of the user without the limitation of the number of people, time and areas.
The conventional advertisement delivery system generally plays a plurality of fixed advertisements according to a preset sequence, and the randomness of advertisement delivery is high, and the accuracy is low.
Disclosure of Invention
The elevator advertisement delivery system aims to solve the technical problems that an existing advertisement delivery system generally plays fixed advertisements according to a preset sequence, the randomness of advertisement delivery is high, and the accuracy is low.
The invention is realized by the following technical scheme:
the elevator advertisement putting system capable of automatically matching passengers comprises a processor and an eyeball tracking system connected with the processor, and is characterized in that the processor is also connected with a database, a main screen, at least one auxiliary screen and a pressure sensor arranged at the bottom of an elevator car, the processor is also connected with a camera through a face recognition system, and the eyeball tracking system is matched with display areas of the main screen and the auxiliary screen;
a processor: receiving a trigger signal sent by a pressure sensor to start a system; receiving a tracking result sent by an eyeball tracking system, and adjusting the display contents of the main screen and the auxiliary screen according to the tracking result; reading advertisement data in a database, and sending the advertisement data to a main screen and an auxiliary screen after processing;
an eyeball tracking system: tracking eyeball characteristics of elevator passengers, acquiring a region tracking result watched by the passengers, and sending the region tracking result to the processor;
main screen: receiving and displaying advertisement data sent by a processor;
auxiliary screen: receiving and displaying advertisement data sent by a processor;
a database: storing advertisement data and providing data support for the processor;
a pressure sensor: car pressure is detected and a trigger signal is sent to the processor when the pressure exceeds a threshold.
The scheme adopts a pressure sensing method to determine whether passengers exist in an elevator car, the system is in standby state to reduce energy consumption when no passenger exists, a pressure sensor detects the pressure of the elevator car, a trigger signal is sent to a processor to start the system when the pressure exceeds a threshold value, an eyeball tracking module is used for tracking eyeballs of the passengers through a method of matching an eyeball tracking system with a plurality of display screens, whether the passengers watch a main screen or an auxiliary screen is judged, and when the eyes of the passengers stay on the main screen, advertisements on the main screen are continuously and circularly played; when the sight of the passenger stays on a certain auxiliary screen, the processor exchanges the advertisement on the main screen with the advertisement on the auxiliary screen, and the accurate advertisement putting is realized according to the interest of the passenger.
The processor is also connected with a communication interface. The exchange of the processor and external data is facilitated, and new advertisements can be stored in the database through the interface.
The processor is also connected with the camera through a face recognition system. By adding a face recognition system to the processor, characteristics of the passenger, such as age, gender, mood, etc., can be recognized, and the processor can select appropriate advertisements to play on the main screen and the auxiliary screen according to the characteristics.
The number of the auxiliary screens is one, and the auxiliary screens are arranged below the main screen; when the number of the auxiliary screens is two, the auxiliary screens are arranged on the left side and the right side of the main screen; when the number of the auxiliary screens is three, the auxiliary screens are installed below and at the left and right sides of the main screen.
Since the eyeball tracking system is installed above the main screen by using the eyeball tracking technology, although the eyes may slightly change when the eyes of a person look in different directions, and these changes may generate extractable features, and the computer may extract these features through image capturing or scanning, thereby tracking the changes of the eyes in real time, predicting the state and the demand of the user, and responding, since these changes are small and cannot be recognized accurately, one auxiliary screen is provided at most on one side of the main screen.
The processor is also connected with a data input module. The passenger can manually select the needed advertisement according to the requirement.
Compared with the prior art, the invention has the following advantages and beneficial effects:
1. the elevator advertisement putting system automatically matched with passengers plays the advertisements according to the interest of passengers, and has the advantages of accurate putting and good advertisement effect;
2. the elevator advertisement delivery system automatically matched with passengers determines the range of advertisement contents according to different crowds by matching with a face recognition system.
Drawings
The accompanying drawings, which are included to provide a further understanding of the embodiments of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the principles of the invention. In the drawings:
FIG. 1 is a schematic diagram of the system of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is further described in detail below with reference to examples and accompanying drawings, and the exemplary embodiments and descriptions thereof are only used for explaining the present invention and are not meant to limit the present invention.
Example 1
As shown in fig. 1, the elevator advertisement delivery system for automatically matching passengers of the present invention comprises an ARM processor and a TOBII & SMI eye tracking system connected to the processor, wherein the processor is further connected to a PX51 pressure sensor, a database, a main LED screen and 2 auxiliary screens, and the eye tracking system is matched with the display areas of the main screen and the auxiliary screens; according to the scheme, when no passenger is available, the energy consumption is reduced by system standby, the pressure sensor detects the pressure of the car, when the pressure exceeds a threshold value, a trigger signal is sent to the processor to start the system, the eyeball tracking system is matched with a plurality of display screens, the eyeballs of the passenger are tracked through the eyeball tracking module, whether the passenger watches a main screen or which auxiliary screen is judged, and when the sight of the passenger stays on the main screen, the advertisement on the main screen is continuously and circularly played; when the sight of the passenger stays on a certain auxiliary screen, the processor exchanges the advertisement on the main screen with the advertisement on the auxiliary screen, and the accurate advertisement putting is realized according to the interest of the passenger. And the processor is also connected with a USB-C communication interface. The exchange of the processor and external data is facilitated, and new advertisements can be stored in the database through the interface. The processor is also connected with a 4G wireless communication module. The processor can upload the playing times and duration of each advertisement to the background in real time through the wireless communication module. The processor is also connected with the camera through a face recognition system. By adding a face recognition system to the processor, characteristics of the passenger, such as age, gender, mood, etc., can be recognized, and the processor can select appropriate advertisements to play on the main screen and the auxiliary screen according to the characteristics. The auxiliary screens are installed at the left and right sides of the main screen. The LED advertisement display device also comprises a touch data input module integrated on the LED screen, so that passengers can select advertisements suitable for themselves according to requirements.
Example 2
The present embodiment is different from embodiment 1 only in that the number of the auxiliary screens is one, and the auxiliary screens are installed below the main screen.
Example 3
The present embodiment is different from embodiment 1 only in that the number of the auxiliary screens is three, and the auxiliary screens are installed below and at the left and right sides of the main screen.
Since the eyeball tracking system is installed above the main screen by using the eyeball tracking technology, although the eyes may slightly change when the eyes of a person look in different directions, and these changes may generate extractable features, and the computer may extract these features through image capturing or scanning, thereby tracking the changes of the eyes in real time, predicting the state and the demand of the user, and responding, since these changes are small and cannot be recognized accurately, one auxiliary screen is provided at most on one side of the main screen.
A processor: receiving a trigger signal sent by a pressure sensor to start a system; receiving a tracking result sent by an eyeball tracking system, and adjusting the display contents of the main screen and the auxiliary screen according to the tracking result; reading advertisement data in a database, and sending the advertisement data to a main screen and an auxiliary screen after processing;
an eyeball tracking system: tracking eyeball characteristics of elevator passengers, acquiring a region tracking result watched by the passengers, and sending the region tracking result to the processor;
main screen: receiving and displaying advertisement data sent by a processor;
auxiliary screen: receiving and displaying advertisement data sent by a processor;
a database: storing advertisement data and providing data support for the processor;
a pressure sensor: car pressure is detected and a trigger signal is sent to the processor when the pressure exceeds a threshold.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (2)
1. The elevator advertisement putting system capable of automatically matching passengers comprises a processor and an eyeball tracking system connected with the processor, and is characterized in that the processor is also connected with a database, a main screen, at least one auxiliary screen and a pressure sensor arranged at the bottom of an elevator car, the processor is also connected with a camera through a face recognition system, and the eyeball tracking system is matched with display areas of the main screen and the auxiliary screen;
a processor: receiving a trigger signal sent by a pressure sensor to start a system; receiving a tracking result sent by an eyeball tracking system, and adjusting the display contents of the main screen and the auxiliary screen according to the tracking result; reading advertisement data in a database, and sending the advertisement data to a main screen and an auxiliary screen after processing;
an eyeball tracking system: tracking eyeball characteristics of elevator passengers, acquiring a region tracking result watched by the passengers, and sending the region tracking result to the processor;
main screen: receiving and displaying advertisement data sent by a processor;
auxiliary screen: receiving and displaying advertisement data sent by a processor;
a database: storing advertisement data and providing data support for the processor;
a pressure sensor: detecting the pressure of the car, and sending a trigger signal to a processor when the pressure exceeds a threshold value;
the processor is also connected with a communication interface; the processor is also connected with the camera through a face recognition system; the number of the auxiliary screens is one, and the auxiliary screens are arranged below the main screen; when the number of the auxiliary screens is two, the auxiliary screens are arranged on the left side and the right side of the main screen; when the number of the auxiliary screens is three, the auxiliary screens are installed below and at the left and right sides of the main screen.
2. The elevator advertising system for automatically matching passengers according to claim 1, characterized in that a data input module is further connected to the processor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810600719.7A CN110597379A (en) | 2018-06-12 | 2018-06-12 | Elevator advertisement putting system capable of automatically matching passengers |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810600719.7A CN110597379A (en) | 2018-06-12 | 2018-06-12 | Elevator advertisement putting system capable of automatically matching passengers |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110597379A true CN110597379A (en) | 2019-12-20 |
Family
ID=68848726
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810600719.7A Withdrawn CN110597379A (en) | 2018-06-12 | 2018-06-12 | Elevator advertisement putting system capable of automatically matching passengers |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110597379A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114092992A (en) * | 2021-10-11 | 2022-02-25 | 中国核电工程有限公司 | Rapid face positioning method and device for multi-screen monitoring system |
-
2018
- 2018-06-12 CN CN201810600719.7A patent/CN110597379A/en not_active Withdrawn
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114092992A (en) * | 2021-10-11 | 2022-02-25 | 中国核电工程有限公司 | Rapid face positioning method and device for multi-screen monitoring system |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| WW01 | Invention patent application withdrawn after publication |
Application publication date: 20191220 |
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| WW01 | Invention patent application withdrawn after publication |