CN110570259A - Accurate marketing system and method for gas station - Google Patents
Accurate marketing system and method for gas station Download PDFInfo
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- CN110570259A CN110570259A CN201910881923.5A CN201910881923A CN110570259A CN 110570259 A CN110570259 A CN 110570259A CN 201910881923 A CN201910881923 A CN 201910881923A CN 110570259 A CN110570259 A CN 110570259A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
- G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
- G06Q20/327—Short range or proximity payments by means of M-devices
- G06Q20/3276—Short range or proximity payments by means of M-devices using a pictured code, e.g. barcode or QR-code, being read by the M-device
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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Abstract
The invention relates to the technical field of marketing, and particularly discloses an accurate marketing system for a gas station, which comprises the following components: the user side is used for generating a payment two-dimensional code; the cash register end is used for inputting the consumption information of the user and scanning the payment two-dimensional code to complete the transaction; the acquisition terminal is used for acquiring image information of the refueling vehicle; and the server is used for acquiring the image information from the acquisition end, identifying the vehicle type based on the image information, acquiring the consumption information from the cash register end, generating marketing information based on the consumption information and the vehicle type, and sending the marketing information to the user end. By adopting the technical scheme of the invention, accurate marketing can be carried out in the payment link of the gas station.
Description
Technical Field
The invention relates to the technical field of marketing, in particular to an accurate marketing system and an accurate marketing method for a gas station.
Background
with the continuous development of information technology, the circulation and use of information occupy more and more important positions in various industries, and particularly in the service industry, personalized services provided for users aiming at user information can greatly improve user experience.
the gas station is a service system which is needed to be used by most motor vehicles, and the user resources are very rich. However, the existing gas station only passively provides the fueling and the commodity retail services according to the demands of the users, the user data is not effectively utilized to provide the services, the pertinence is not strong, the service function is single, a large amount of potential user resources are wasted, and the user experience is still to be improved.
Moreover, data interaction between the user and the gas station is mainly generated in a payment link, and the payment link is not effectively utilized at present, so that a good information display platform is missed.
Therefore, a system and a method for accurate marketing in the payment link of the gas station are needed.
Disclosure of Invention
the invention aims to provide an accurate marketing system and an accurate marketing method for a gas station, and the accurate marketing system and the accurate marketing method are used for solving the problem that accurate marketing cannot be carried out in a payment link.
In order to solve the technical problems, the technical scheme of the invention is as follows:
Accurate marketing system for gas stations, comprising:
The user side is used for generating a payment two-dimensional code;
The cash register end is used for inputting the consumption information of the user and scanning the payment two-dimensional code to complete the transaction;
the acquisition terminal is used for acquiring image information of the refueling vehicle;
And the server is used for acquiring the image information from the acquisition end, identifying the vehicle type based on the image information, acquiring the consumption information from the cash register end, generating marketing information based on the consumption information and the vehicle type, and sending the marketing information to the user end.
The basic scheme principle and the beneficial effects are as follows:
according to the scheme, the marketing information can be generated and pushed based on the consumption information and the vehicle type of the user when the user pays, the relevance between the marketing information and the user is strong, the marketing effect is good, and the secondary consumption of the user can be better promoted.
furthermore, the server side identifies license plate numbers based on the image information and establishes an independent user file for each license plate number; after acquiring the consumption information and the vehicle type of the user, the server stores the consumption information and the vehicle type into corresponding user files; the server generates marketing information based on the vehicle type and all consumption information in the user profile.
The user file is established by identifying the license plate number, so that the exclusive psychology of the user to the autonomous registration is avoided, and no influence is caused on the user. Moreover, after the user file is established for each user, all consumption information of the user can be recorded, the data is richer, the generated marketing information is stronger in pertinence, the mind of the user is easier to grasp, and secondary consumption of the user is promoted.
Further, when the server side generates marketing information, the weight calculation is carried out on the vehicle types and all consumption information in the user file, and the corresponding marketing information is matched according to the weight calculation result.
through different weight calculation results, different marketing information is matched, the purpose of personalized marketing for different users is achieved, and user experience is better.
further, the consumption information includes consumption items, amounts, consumption times, and consumption amounts.
By recording the consumption items, the method is helpful for knowing what goods the user is interested in.
Further, the marketing message includes a coupon, a lottery event, a bonus point, a stored value offer, or a recommended good.
by setting rich items, more choices can be provided.
Further, the vehicle types include freight vehicles, commercial vehicles, and private cars.
The vehicle types are classified, and marketing is convenient to carry out according to different vehicles. Moreover, the freight vehicle, the commercial vehicle and the private car have larger difference in appearance, and the identification is quick and accurate.
An accurate marketing method for a gas station, comprising the steps of:
S1, generating a payment two-dimensional code;
S2, inputting the consumption information of the user and scanning the payment two-dimensional code to complete the transaction;
S3, collecting image information of the refueling vehicle, and identifying the type and the license plate number of the refueling vehicle based on the image information; establishing an independent user file for each license plate number; storing the acquired consumption information and the vehicle types into corresponding user files;
s4, carrying out weight calculation on the vehicle types and all consumption information in the user file, and matching corresponding marketing information according to the weight calculation result;
And S5, sending the marketing information.
According to the scheme, the marketing information can be generated and pushed based on the consumption information and the vehicle type of the user when the user pays, the relevance between the marketing information and the user is strong, the marketing effect is good, and the secondary consumption of the user can be better promoted. The user file is established by identifying the license plate number, so that the exclusive psychology of the user to registration is avoided, and no influence is caused on the user. Moreover, after the user profile is established for each user, all consumption information of the user can be recorded, the data is richer, the generated marketing information is stronger in pertinence, and the user can more easily grasp the mind of the user to consume.
Further, in S1, the consumption information includes consumption items, quantity, consumption time and consumption amount.
by recording the consumption items, the method is helpful for knowing what goods the user is interested in.
Further, in S3, the vehicle types include freight vehicles, commercial vehicles, and private cars.
The vehicle types are classified, and marketing is convenient to carry out according to different vehicles. Moreover, the freight vehicle, the commercial vehicle and the private car have larger difference in appearance, and the identification is quick and accurate.
further, in S4, the marketing message includes a coupon, a lottery event, a bonus point, a stored value coupon, or a recommended product.
By setting rich items, more choices can be provided.
drawings
FIG. 1 is a logic block diagram of a first embodiment of a precision marketing system for gas stations;
FIG. 2 is a flowchart of a first embodiment of a precise marketing method for a gasoline station.
Detailed Description
The following is further detailed by way of specific embodiments:
Example one
As shown in fig. 1, the accurate marketing system for a gas station includes a cash register end, a user end, a server end, and a collection end.
the user side is used for generating a payment two-dimensional code; in this embodiment, the user side adopts the cell-phone, specifically for the payment APP that installs in the cell-phone generates the payment two-dimensional code, for example payment APP such as payment bao, believe a little, wing payment, cloud sudden strain of a muscle payment.
The cash register end is used for inputting consumption information of a user and scanning the payment two-dimensional code to complete transaction; the consumption information includes consumption items, quantity, consumption time and consumption amount. The consumption items include a fueling item and a non-fueling item, which is a commodity sale in a gas station convenience store or the like. Take the oil price in Chongqing areas as an example, for example, 95 # gasoline, 30L, 2019/8/2020: 08, 209.7 or XX brand lubricating oil, 1 barrel, 2019/8/2018: 25, 188. In this embodiment, the cash register is a cash register, and the input of the consumption information can be performed in a form of scanning a two-dimensional code of a commodity commonly used at present or manually by a worker. The completion of a transaction by scanning a payment two-dimensional code is prior art and is not described in detail here.
The acquisition end is used for acquiring image information of the refueling vehicle; in this embodiment, the collection end is the camera of installing on the filling station ceiling, and the camera is through the shooting to refueling vehicle in order to gather image information.
The server is used for acquiring the image information from the acquisition end, identifying the type of the vehicle and the license plate number based on the image information, and establishing an independent user file for each license plate number; in this embodiment, the user profile is named by a license plate number, for example, YuxXXXX.
The server is also used for acquiring consumption information from the cash register and storing the consumption information and the vehicle type into a corresponding user file; wherein the consumption information is sorted in chronological order. And the server calculates the weight of the vehicle types and all the consumption information in the user file, matches the corresponding marketing information according to the weight calculation result, and sends the marketing information to the user side. In the present embodiment, the vehicle types include a freight vehicle, a commercial vehicle, and a private car; the marketing information includes coupons, sweepstakes, bonus points, stored value offers, or recommended merchandise.
The server is an ariloc server, a Tencent cloud server or a self-built server, and in this embodiment, an ariloc server is adopted. When the service end sends the marketing information to the user side, the service interface of the corresponding payment APP is called to send the marketing information, and the corresponding payment APP can push the marketing information to the payment completion interface of the user. This is prior art and will not be described further herein.
in this embodiment, the specific way in which the server performs weight calculation on the vehicle types and all consumption information in the user profile and matches the corresponding marketing information according to the weight calculation result is as follows:
Presetting basic weight values of vehicle types, consumption items and consumption time; wherein the basic weight value of the vehicle type is WP。
And calculating a total weight value of each consumption information. The total weight value calculation formula of each consumption information is as follows: wi＝M1*S-|T1-T2|*M2；
Wherein, M1 is the basic weight value of consumption items, S is the number, T1 is the current time, T2 is the consumption time, and M2 is the basic weight value of consumption time.
And sequencing the basic weight value of the vehicle type and the total weight value of each consumption information from large to small.
each item in the marketing message has a corresponding recommendation value. And matching the item with the highest ranking with the recommendation value in the ranking of the basic weight value of the vehicle type and the total weight value of each consumption information, and sending the item corresponding to the recommendation value successfully matched to the user side.
as shown in fig. 2, based on the accurate marketing system for gas stations, the embodiment further provides an accurate marketing method for gas stations, which includes the following steps:
S1, generating a payment two-dimensional code;
S2, inputting the consumption information of the user and scanning the payment two-dimensional code to complete the transaction; the consumption information includes consumption items, amounts, consumption time, and consumption amount. The consumption items include a fueling item and a non-fueling item, and the non-fueling item refers to commodity sales such as a gas station convenience store. Take the oil price in Chongqing areas as an example, for example, 95 # gasoline, 30L, 2019/8/2020: 08, 209.7 or XX brand lubricating oil, 1 barrel, 2019/8/2018: 25, 188.
S3, collecting image information of the refueling vehicle, and identifying the type and the license plate number of the refueling vehicle based on the image information; establishing an independent user file for each license plate number; storing the acquired consumption information and the vehicle types into corresponding user files; the vehicle types include freight vehicles, commercial vehicles, and private cars. In this embodiment, the user profile is commanded by a license plate number, for example, YuxXXXX.
S4, carrying out weight calculation on the vehicle types and all consumption information in the user file, and matching corresponding marketing information according to the weight calculation result; the marketing information includes coupons, sweepstakes, bonus points, stored value offers, or recommended merchandise.
And S5, sending the marketing information.
Example two
The accurate marketing system for the gasoline station is different from the first embodiment in that,
The server is also used for acquiring service propaganda information and refueling time of each motorcade; in this embodiment, the obtaining mode is manual entry by a worker. The vehicle group is a group consisting of three or more freight vehicles and collectively transporting a large amount of goods. The service publicity information comprises goods transported by the motorcade, the transportation type and the transportation distance of the motorcade and the like.
In this embodiment, the marketing information further includes service promotion information of the fleet. When the pushed marketing information comprises service propaganda information of the motorcade, the user side is also used for acquiring pushing feedback of the user and sending the pushing feedback to the service side; in this embodiment, the push feedback is interesting or not interesting; and when the push feedback is uninteresting, the server re-matches the service propaganda information of the motorcade according to the push feedback, and re-pushes the service propaganda information. And when the pushing feedback is interesting, the server side pushes the refueling time corresponding to the fleet to the user side.
And matching the service propaganda information of the motorcade with the user, and pushing the service propaganda information of the motorcade to the user. The method can be used for carrying out diversion marketing for the motorcade, and is convenient for users to use the refueling time of the motorcade to refuel the gas station and carry out business conversation with the motorcade, thereby promoting the cooperation of the two parties, being convenient for large clients such as the gas station and the motorcade to keep long-term cooperative relationship, also being convenient for the users to carry out business cooperation with the motorcade, and being beneficial to the maximization of benefits and the win-win of the three.
the foregoing is merely an example of the present invention and common general knowledge of known specific structures and features of the embodiments is not described herein in any greater detail. It should be noted that, for those skilled in the art, without departing from the structure of the present invention, several changes and modifications can be made, which should also be regarded as the protection scope of the present invention, and these will not affect the effect of the implementation of the present invention and the practicability of the patent. The scope of the claims of the present application shall be determined by the contents of the claims, and the description of the embodiments and the like in the specification shall be used to explain the contents of the claims.
Claims (10)
1. A precision marketing system for gasoline stations, comprising:
The user side is used for generating a payment two-dimensional code;
the cash register end is used for inputting the consumption information of the user and scanning the payment two-dimensional code to complete the transaction;
The acquisition terminal is used for acquiring image information of the refueling vehicle;
And the server is used for acquiring the image information from the acquisition end, identifying the vehicle type based on the image information, acquiring the consumption information from the cash register end, generating marketing information based on the consumption information and the vehicle type, and sending the marketing information to the user end.
2. the precision marketing system for gas stations of claim 1, characterized in that: the server side also identifies license plate numbers based on the image information and establishes an independent user file for each license plate number; after acquiring the consumption information and the vehicle type of the user, the server stores the consumption information and the vehicle type into corresponding user files; the server generates marketing information based on the vehicle type and all consumption information in the user profile.
3. the precision marketing system for gas stations of claim 2, characterized in that: and when the server generates the marketing information, performing weight calculation on the vehicle types and all consumption information in the user file, and matching the corresponding marketing information according to the weight calculation result.
4. the precision marketing system for gas stations of claim 1, characterized in that: the consumption information includes consumption items, amounts, consumption time, and consumption amount.
5. The precision marketing system for gas stations of claim 1, characterized in that: the marketing information includes coupons, sweepstakes, bonus points, stored value offers, or recommended merchandise.
6. The precision marketing system for gas stations of claim 1, characterized in that: the vehicle types include freight vehicles, commercial vehicles, and private cars.
7. An accurate marketing method for a gas station, characterized by comprising the following steps:
S1, generating a payment two-dimensional code;
s2, inputting the consumption information of the user and scanning the payment two-dimensional code to complete the transaction;
S3, collecting image information of the refueling vehicle, and identifying the type and the license plate number of the refueling vehicle based on the image information; establishing an independent user file for each license plate number; storing the acquired consumption information and the vehicle types into corresponding user files;
s4, carrying out weight calculation on the vehicle types and all consumption information in the user file, and matching corresponding marketing information according to the weight calculation result;
And S5, sending the marketing information.
8. The precision marketing method for gas stations of claim 7, characterized in that: in S1, the consumption information includes consumption items, quantity, consumption time and consumption amount.
9. The precision marketing method for gas stations of claim 7, characterized in that: in S3, the vehicle types include a freight vehicle, a commercial vehicle, and a private car.
10. The precision marketing method for gas stations of claim 7, characterized in that: in S4, the marketing message includes a coupon, a lottery event, a bonus point, a stored value coupon, or a recommended merchandise.
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| CN201910881923.5A CN110570259A (en) | 2019-09-18 | 2019-09-18 | Accurate marketing system and method for gas station |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111340552A (en) * | 2020-02-20 | 2020-06-26 | 北京市天元网络技术股份有限公司 | Customer marketing method and system based on mobile payment |
| CN112418947A (en) * | 2020-12-03 | 2021-02-26 | 成都柏润科技有限公司 | Internet marketing system based on oil and non-oil consumption |
| CN112785782A (en) * | 2020-12-28 | 2021-05-11 | 深圳市修远文化创意有限公司 | Passenger-rubbing drainage method for gas station and charging equipment for gas station |
| CN117787449A (en) * | 2024-02-26 | 2024-03-29 | 深圳市奥图威尔科技有限公司 | Intelligent management and control system and method for gas station |
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| CN107679936A (en) * | 2017-09-08 | 2018-02-09 | 绵阳西真科技有限公司 | A kind of intelligent payment method for gas station |
| CN109559183A (en) * | 2017-09-26 | 2019-04-02 | 阿里巴巴集团控股有限公司 | Gas station's data processing method, apparatus and system |
| CN110009444A (en) * | 2019-02-21 | 2019-07-12 | 厦门同城乐家电子商务有限公司 | A kind of wisdom marketing method based on payment terminal data |
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| CN107679936A (en) * | 2017-09-08 | 2018-02-09 | 绵阳西真科技有限公司 | A kind of intelligent payment method for gas station |
| CN109559183A (en) * | 2017-09-26 | 2019-04-02 | 阿里巴巴集团控股有限公司 | Gas station's data processing method, apparatus and system |
| CN110009444A (en) * | 2019-02-21 | 2019-07-12 | 厦门同城乐家电子商务有限公司 | A kind of wisdom marketing method based on payment terminal data |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111340552A (en) * | 2020-02-20 | 2020-06-26 | 北京市天元网络技术股份有限公司 | Customer marketing method and system based on mobile payment |
| CN112418947A (en) * | 2020-12-03 | 2021-02-26 | 成都柏润科技有限公司 | Internet marketing system based on oil and non-oil consumption |
| CN112785782A (en) * | 2020-12-28 | 2021-05-11 | 深圳市修远文化创意有限公司 | Passenger-rubbing drainage method for gas station and charging equipment for gas station |
| CN117787449A (en) * | 2024-02-26 | 2024-03-29 | 深圳市奥图威尔科技有限公司 | Intelligent management and control system and method for gas station |
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