CN110570256A - Sales promotion activity publishing method and equipment - Google Patents
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- CN110570256A CN110570256A CN201910870563.9A CN201910870563A CN110570256A CN 110570256 A CN110570256 A CN 110570256A CN 201910870563 A CN201910870563 A CN 201910870563A CN 110570256 A CN110570256 A CN 110570256A
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- 230000000694 effects Effects 0.000 title claims abstract description 495
- 238000000034 method Methods 0.000 title claims abstract description 72
- 230000001737 promoting effect Effects 0.000 claims description 59
- 238000011161 development Methods 0.000 abstract description 9
- 230000009286 beneficial effect Effects 0.000 abstract description 2
- 238000012384 transportation and delivery Methods 0.000 description 14
- 238000013461 design Methods 0.000 description 11
- 238000010586 diagram Methods 0.000 description 8
- 230000008569 process Effects 0.000 description 7
- 230000002457 bidirectional effect Effects 0.000 description 6
- 230000000875 corresponding effect Effects 0.000 description 6
- 238000007726 management method Methods 0.000 description 6
- 238000004891 communication Methods 0.000 description 3
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
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Abstract
The embodiment of the invention provides a method and equipment for releasing a promotion activity. The method provided by the embodiment of the invention can accommodate more promotion activity types, provide more consumption choices for consumers, improve the consumption experience of the consumers and be beneficial to the development of telecom operators.
Description
Technical Field
The embodiment of the invention relates to the technical field of voice recognition, in particular to a method and equipment for releasing sales promotion activities.
background
with the development of economy, the variety and the quantity of commodities are more and more abundant. Consumers have a great choice, and merchants need to design more diversified sales promotion activities to gain more customers' patronage.
In the field of telecommunications, existing telecommunications activity models can only support activities such as depositing fee feeders, purchasing fee feeders, and the like.
However, the above activities are single and inflexible, and cannot meet the requirements of telecommunication operators and telecommunication consumers.
Disclosure of Invention
The embodiment of the invention provides a method and equipment for releasing a promotion activity, which are used for improving the richness of the promotion activity, further improving the consumption experience of consumers and facilitating the development of telecom operators.
In a first aspect, an embodiment of the present invention provides a method for issuing a promotional program, including:
Receiving activity configuration data input by a user;
Storing the activity configuration data into an activity model; the activity model comprises an activity information table, an activity rule table, an activity element table and an activity limit table;
And generating and issuing the promotion activity according to the stored activity configuration data.
in one possible design, before storing the activity configuration data in the activity model, the method further includes:
and constructing a movable model by a normal form modeling method.
In one possible design, the activity model includes an activity type table; the method for constructing the movable model by the normal form modeling method comprises the following steps:
constructing an activity information table through a first paradigm, wherein the activity information table comprises an activity theme, activity contents and activity time;
Constructing an activity type table and an activity element table through a second paradigm;
Constructing an activity rule table and an activity limit table through a third model; the activity rule table includes at least one of: a commodity purchasing and delivering rule table, a direct descending rule table, a time-limited first-purchase rule table, an activity quota rule table, a gift-filled rule table and a discount rule table; the activity limit table includes an associated activity limit table and/or an activity range limit table.
In one possible design, the range of motion limit table includes at least one of the following fields: region identification, contact identification, channel type, customer level and effective time.
In one possible design, the building the active model by a paradigm modeling method further includes:
Constructing an activity search table according to the activity information table, the activity element table, the activity rule table and the activity limit table; the active search table includes: activity type, activity subject, activity content, activity time, search field, no split search field, activity status.
in one possible design, the method further includes:
Receiving a query request input by a user, wherein the query request comprises a retrieval keyword in at least one of the following items: activity identification, activity type, activity subject, activity content and activity state;
and acquiring activity information corresponding to the query request from the activity model according to the query request and pushing the activity information to a user interface.
In one possible design, the activity model is a distributed data architecture.
in a second aspect, an embodiment of the present invention provides a promotional activity issuing apparatus, including:
The first receiving module is used for receiving activity configuration data input by a user;
The storage module is used for storing the activity configuration data into an activity model; the activity model comprises an activity information table, an activity rule table, an activity element table and an activity limit table;
and the publishing module is used for generating the promotion activities according to the stored activity configuration data and publishing the promotion activities.
In a third aspect, an embodiment of the present invention provides a promotional activity issuing apparatus, including: at least one processor and memory;
The memory stores computer-executable instructions;
the at least one processor executes computer-executable instructions stored by the memory to cause the at least one processor to perform the method as set forth in the first aspect above and in various possible designs of the first aspect.
In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, in which computer-executable instructions are stored, and when a processor executes the computer-executable instructions, the method according to the first aspect and various possible designs of the first aspect are implemented.
according to the promotional activity publishing method and the promotional activity publishing equipment, the method stores the activity configuration data into the activity model by receiving the activity configuration data input by the user, the activity model comprises the activity information table, the activity rule table, the activity element table and the activity limit table, the promotional activity is generated and published according to the stored activity configuration data, more promotional activity types can be accommodated, more consumption choices are provided for consumers, the consumption experience of the consumers is improved, and the method and the equipment are beneficial to the development of telecommunication operators.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a schematic diagram of an optional application scenario provided in an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a method for issuing a promotional program according to an embodiment of the present invention;
FIG. 3 is a schematic view of a campaign information configuration interface of a method of delivering a promotional campaign according to yet another embodiment of the present invention;
FIG. 4 is a schematic view of a campaign rule configuration interface of a method of publishing a promotional campaign according to yet another embodiment of the present invention;
FIG. 5 is a schematic view of a campaign restriction configuration interface of a method of issuing a promotional campaign according to yet another embodiment of the present invention;
FIG. 6 is a flowchart illustrating a method for issuing a promotional program according to another embodiment of the present invention;
FIG. 7 is a schematic view of a campaign search interface of a method of delivering a promotional campaign according to yet another embodiment of the present invention;
FIG. 8 is a schematic structural diagram of a promotional activity distribution apparatus according to an embodiment of the present invention;
FIG. 9 is a schematic structural diagram of a promotional activity distribution apparatus according to yet another embodiment of the present invention;
Fig. 10 is a schematic hardware configuration diagram of a promotional activity distribution apparatus according to an embodiment of the present invention.
Detailed Description
in order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 is a schematic diagram of an optional application scenario provided in an embodiment of the present invention. After receiving the instruction of the distribution of the campaign from the staff in the market department, the campaign manager in charge of the distribution of the promotional campaign in the telecom operator inputs and edits the content of the instruction of the distribution of the campaign through the terminal device 100, generates the final promotional campaign, and distributes the final promotional campaign to the terminal devices of the business halls in the scope of the campaign action through the server 200.
In the prior art, the activity model of the telecom operator only supports activity release such as machine purchase and delivery fee, machine charge and delivery fee, and the like, and cannot support more activity types, so that the selectable activities of telecom consumers are less, the consumption experience of the consumers is poorer, and the income and development of the telecom operator are also influenced. Based on this, the embodiment of the invention provides a method for releasing a promotion activity, so as to improve the richness of releasing the promotion activity and improve the consumption experience of consumers.
The technical solution of the present invention will be described in detail below with specific examples. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments.
The following uses specific embodiments to illustrate the promotional activity distribution method provided by the embodiments of the present invention.
Fig. 2 is a flowchart illustrating a method for issuing a promotional program according to an embodiment of the present invention. As shown in fig. 2, the method includes:
201. Activity configuration data input by a user is received.
in practical applications, the executing subject of the embodiment may be an activity management terminal of a telecommunications carrier, and the activity management terminal is installed with an activity management system for executing the steps of the embodiment.
in this embodiment, the user may be an activity planning department of a telecommunications operator, which receives activity requirements, i.e. activity configuration data, given by a marketing department. The activity configuration data may include basic information such as the start time of the activity, the content of the activity, the type of the activity, and the like, as well as the names of goods participating in the activity, specific rules for implementing the activity, and the like. The setting may be performed according to the specific needs of the activity plan, and the embodiment is not limited.
for example, the activity configuration data may be "11.11 purchases any mobile phone hua as P30Pro and presents two high definition toughened films", the activity type of the activity is purchasing commodities and delivering commodities, the activity time is 11 months and 11 days, and the elements participating in the activity include any mobile phone hua as P30Pro and the high definition toughened films. The activity configuration data may also be "5.17 consume full 1000 yuan minus 200 yuan", the activity type of the activity is full minus, the activity time is 5 months and 17 days, and the elements participating in the activity include preset commodity types, such as mobile phone type, telephone rate package, flow package, and the like.
202. Storing the activity configuration data into an activity model; the activity model includes an activity information table, an activity rule table, an activity element table, and an activity restriction table.
In this embodiment, the activity information table is used to store description information contents of the promotional activity, including activity name, content, time, scheme description, status, and the like; the activity element table is used for storing objects which can purchase and participate in the activity, and the objects comprise specific commodities, commodity classifications, commodity categories and other various bodies and collections which can be used as the participating objects of the activity; the activity rule table is used for storing a specific implementation rule of a certain type, which refers to the display form of a specific activity, the participation in what activity, the reward obtained, the limit of the reward obtained and the like; and (3) activity limitation: the defined conditions for storing specific uses of an activity, such as a full reduction activity and a buy-and-send activity, may not be simultaneously engaged, and also describe the scope of the activity, the same activity may produce different activity results depending on the scope.
The configuration process of the activity is exemplified below in conjunction with fig. 3-5.
In practical applications, fig. 3 is a schematic view of a campaign information configuration interface of a method for issuing a promotional campaign according to another embodiment of the present invention, fig. 4 is a schematic view of a campaign rule configuration interface of a method for issuing a promotional campaign according to another embodiment of the present invention, and fig. 5 is a schematic view of a campaign restriction configuration interface of a method for issuing a promotional campaign according to another embodiment of the present invention.
specifically, as shown in fig. 3, for example, if the activity requirement given by the market department is "take any one of the activities of buying eleven and sending 50 yuan for the mobile phone in 2019 to 2050". The corresponding activity information of the activity comprises the activity time from 29 days 8 and 29 months in 2019 to 31 days 12 and 12 months in 2050, the activity content is that the mobile phone with the specified model is purchased during the activity, and 50-yuan telephone charge is given. The name of the activity is 11.11, and the mobile phone is bought with 50 yuan of charge. The activity type is buying goods and sending goods.
as shown in fig. 4, the activity elements include the commodities participating in the purchase and the commodities participating in the presentation, and the user can store the information such as the ID (1565683844321622), the name (hua is-hua waiei P30 super photochromic 8GB +128GB laika triple future image), etc. of the commodities participating in the purchase into the activity element table according to the activity requirement. The quantity limit (which may be 1 station), the amount limit (which may be filled in matching with the quantity limit, and one of the quantity limit and the amount limit may be selected as a limiting condition) are stored in the activity rule table. The user can also store information such as ID (2019011000094479), name (49 flow king 50 Yuan free telephone charge network entry in 2019) and the like of the commodities participating in the donation into the activity element table according to the activity requirement. The gift amount (which may be 1) is stored in the campaign rule table.
as shown in FIG. 5, the campaign limit table includes the scope of the campaign, which may specifically include sales regions, sales channels, and sales contacts. As shown in fig. 5, the sales region may be selected in units of provinces. In this example, Beijing was selected as the sales territory. The effective time is 29 days 8 and 29 in 2019, and the failure time can be set to 31 days 12 and 12 in 2050. The period of effectiveness and scope can be specifically set according to the activity requirements of each activity. The contents filled in fig. 3 to 5 in this embodiment are only exemplary contents, and do not limit this embodiment.
203. And generating and issuing the promotion activity according to the stored activity configuration data.
In practical application, in the process of activity configuration, after activity-related information is input into an activity information table, an activity rule table, an activity element table and an activity limit table in an activity model, the system can push an interface which indicates whether activity configuration is completed or not to be published. The user may perform publication of the activity by selecting a publish button in the interface.
according to the promotional activity publishing method provided by the embodiment, the activity configuration data input by the user is received and stored in the activity model, the activity model comprises the activity information table, the activity rule table, the activity element table and the activity limit table, the promotional activity is generated according to the stored activity configuration data and published, more promotional activity types can be accommodated, more consumption choices are provided for the consumer, the consumption experience of the consumer is improved, and the development of telecommunication operators is facilitated.
Fig. 6 is a flowchart illustrating a method for issuing a promotional program according to another embodiment of the present invention. As shown in fig. 6, on the basis of the above embodiment, the embodiment describes in detail the construction process of the activity model and the activity query function, and the method includes:
601. And constructing a movable model by a normal form modeling method.
Optionally, the activity model comprises an activity type table; the method for constructing the movable model by the normal form modeling method comprises the following steps:
6011. And constructing an activity information table through a first paradigm, wherein the activity information table comprises an activity theme, activity contents and activity time.
6012. And constructing an activity type table and an activity element table through a second paradigm.
In this embodiment, the activity type table may include fields such as an activity type identifier, a type name, a preference type, a type description, and a status. The active element table may include fields for active identification, element type, object encoding, blacklist or not, rule identification, status, etc.
6013. Constructing an activity rule table and an activity limit table through a third model; the activity rule table includes at least one of: a commodity purchasing and delivering rule table, a direct descending rule table, a time-limited first-purchase rule table, an activity quota rule table, a gift-filled rule table and a discount rule table; the activity limit table includes an associated activity limit table and/or an activity range limit table.
In this embodiment, the purchased article and delivery rule table may include fields such as rule identifier, number of purchased articles, type of delivery object, code of delivery object, number of delivery objects, status, and whether to loop. The descending rule table may include fields such as rule identification, descending quota, status, etc. The time-limited robbery rule table may include fields such as rule identification, robbery price, robbery minimum number, robbery maximum number, robbery time period inventory, available inventory, and the like. The campaign quota rules table may include fields for rule identification, minimum purchase amount, maximum purchase amount, etc. The full gift rule table may include fields for the campaign identification, how many types of conditions are full, the number of conditions met, the type of gifted object, the gifted object encoding, the number of gifted objects, whether to cycle gifts, and the like. The full subtract rule table may include fields for activity identification, how many conditions are full, number of conditions met, type of decrease, value of decrease, whether to loop, and the like. The associated campaign limit table may include fields for campaign identification, associated campaign identification, relationship type, validation time, expiration time, etc. The campaign limit table may include fields for campaign identifiers, zone identifiers, contact identifiers, channel types, channel codes, customer levels, customer groups, etc.
In practical application, the first paradigm is applied to organically split the activity information, the activity information is split into an activity theme, activity content, activity time and the like, the second paradigm is applied to convert the activity type into an enumeration dependence independent creation table, and objects (activity elements) participating in the activity are decoupled from the activity information to form independent activity element dimensions. And independently tabulating each active rule by applying a third model, and ensuring the independence and the completeness of rule information. In addition, the activity configuration is performed by dividing the activity model into four dimensions of activity information, activity elements, activity rules, activity limits and the like based on the paradigm idea. Also, to make the individual data tables of the activity model manageable, fields of creator, creation time, more trust, update time, etc. may be set in each table.
In the embodiment, activities are regularly split, split information is integrated in all dimensions by means of a concept of breaking a paradigm, appropriate data redundancy is increased, the model is guaranteed not to reduce retrieval efficiency, various flexible and changeable marketing activities can be dealt with better, and no information loss is caused when each activity is stored.
602. activity configuration data input by a user is received.
603. storing the activity configuration data into an activity model; the activity model includes an activity information table, an activity rule table, an activity element table, and an activity restriction table.
604. And generating and issuing the promotion activity according to the stored activity configuration data.
In this embodiment, steps 602 to 604 are similar to steps 201 to 203 in the above embodiment, and are not described again here.
605. Receiving a query request input by a user, wherein the query request comprises a retrieval keyword in at least one of the following items: activity identification, activity type, activity subject, activity content, activity status.
606. and acquiring activity information corresponding to the query request from the activity model according to the query request and pushing the activity information to a user interface.
In practical application, fig. 7 is a schematic view of an activity search interface of a promotional activity publishing method according to another embodiment of the present invention. As shown in fig. 7, the user may query for relevant activity information by entering a query condition. Alternatively, information of fields such as an activity identification, an activity type, an activity name, an activity start time, an activity end time, an activity status, etc. may be input to perform a query satisfying a relevant condition. For example, the query activity type is commodity purchase and commodity delivery, the activity name includes a keyword "11.11", the activity state is all the activities, and the search result in the lower area displays the activity information of 11.11 purchase and delivery of 50 yuan of telephone charge for the mobile phone.
According to the promotional activity publishing method provided by the embodiment, the activity configuration data input by the user is received and stored in the activity model, the activity model comprises the activity information table, the activity rule table, the activity element table and the activity limit table, the promotional activity is generated according to the stored activity configuration data and published, more promotional activity types can be accommodated, more consumption choices are provided for the consumer, the consumption experience of the consumer is improved, and the development of telecommunication operators is facilitated. And by setting the activity search table, the information of the related activities can be conveniently and quickly inquired according to the retrieval conditions.
optionally, the activity model may be a distributed data architecture. Specifically, after the magnitude of the activity data is fully estimated, a distributed data architecture can be adopted, so that the characteristics of a distributed database are fully considered during the construction of the multi-dimensional activity model.
In this embodiment, the activity identifier is used as a library dividing key to support the performance reduction caused by the interaction of mass activity data, but in order to solve the problem of library dividing key conflict, a multi-level library dividing key self-corresponding design mode is introduced on the premise of fully using the cache because the commodity module under the central platform is used as a library dividing key: namely, a 'buffer module' is introduced between the activity module and the commodity module, the buffer module is used for storing the core library dividing key fields of the opposite party between the activity module and the commodity module, and the own library dividing key is used for making a 'library dividing key bidirectional chain reference direction' similar to the address reference direction of a cursor, namely, the library dividing key of the own module and the library dividing key of the opposite party module are used for making bidirectional direction reference, and meanwhile, the accuracy of bidirectional chain data is ensured through transaction-level message synchronization and a secondary synchronization inspection mechanism, so that the quick response feedback when the commodity and the activity are mutually associated and retrieved is completed.
Fig. 8 is a schematic structural diagram of a promotional activity distribution apparatus according to an embodiment of the present invention. As shown in fig. 8, the promotional activity issuing apparatus 80 includes: a first receiving module 801, a storing module 802 and a publishing module 803.
A first receiving module 801, configured to receive activity configuration data input by a user.
In practical applications, the executing subject of the embodiment may be an activity management terminal of a telecommunications carrier, and the activity management terminal is installed with an activity management system for executing the steps of the embodiment.
in this embodiment, the user may be an activity planning department of a telecommunications operator, which receives activity requirements, i.e. activity configuration data, given by a marketing department. The activity configuration data may include basic information such as the start time of the activity, the content of the activity, the type of the activity, and the like, as well as the names of goods participating in the activity, specific rules for implementing the activity, and the like. The setting may be performed according to the specific needs of the activity plan, and the embodiment is not limited.
for example, the activity configuration data may be "11.11 purchases any mobile phone hua as P30Pro and presents two high definition toughened films", the activity type of the activity is purchasing commodities and delivering commodities, the activity time is 11 months and 11 days, and the elements participating in the activity include any mobile phone hua as P30Pro and the high definition toughened films. The activity configuration data may also be "5.17 consume full 1000 yuan minus 200 yuan", the activity type of the activity is full minus, the activity time is 5 months and 17 days, and the elements participating in the activity include preset commodity types, such as mobile phone type, telephone rate package, flow package, and the like.
A storage module 802, configured to store the activity configuration data in an activity model; the activity model includes an activity information table, an activity rule table, an activity element table, and an activity restriction table.
In this embodiment, the activity information table is used to store description information contents of the promotional activity, including activity name, content, time, scheme description, status, and the like; the activity element table is used for storing objects which can purchase and participate in the activity, and the objects comprise specific commodities, commodity classifications, commodity categories and other various bodies and collections which can be used as the participating objects of the activity; the activity rule table is used for storing a specific implementation rule of a certain type, which refers to the display form of a specific activity, the participation in what activity, the reward obtained, the limit of the reward obtained and the like; and (3) activity limitation: the defined conditions for storing specific uses of an activity, such as a full reduction activity and a buy-and-send activity, may not be simultaneously engaged, and also describe the scope of the activity, the same activity may produce different activity results depending on the scope.
The configuration process of the activity is exemplified below in conjunction with fig. 3-5.
in practical applications, fig. 3 is a configuration interface of activity information of the method for issuing a promotional activity according to another embodiment of the present invention, fig. 4 is a configuration interface of activity rules of the method for issuing a promotional activity according to another embodiment of the present invention, and fig. 5 is a configuration interface of activity restrictions of the method for issuing a promotional activity according to another embodiment of the present invention.
Specifically, as shown in fig. 3, for example, if the activity requirement given by the market department is "take any one of the activities of buying eleven and sending 50 yuan for the mobile phone in 2019 to 2050". The corresponding activity information of the activity comprises the activity time from 29 days 8 and 29 months in 2019 to 31 days 12 and 12 months in 2050, the activity content is that the mobile phone with the specified model is purchased during the activity, and 50-yuan telephone charge is given. The name of the activity is 11.11, and the mobile phone is bought with 50 yuan of charge. The activity type is buying goods and sending goods.
As shown in fig. 4, the activity elements include the commodities participating in the purchase and the commodities participating in the presentation, and the user can store the information such as the ID (1565683844321622), the name (hua is-hua waiei P30 super photochromic 8GB +128GB laika triple future image), etc. of the commodities participating in the purchase into the activity element table according to the activity requirement. The quantity limit (which may be 1 station), the amount limit (which may be filled in matching with the quantity limit, and one of the quantity limit and the amount limit may be selected as a limiting condition) are stored in the activity rule table. The user can also store information such as ID (2019011000094479), name (49 flow king 50 Yuan free telephone charge network entry in 2019) and the like of the commodities participating in the donation into the activity element table according to the activity requirement. The gift amount (which may be 1) is stored in the campaign rule table.
as shown in FIG. 5, the campaign limit table includes the scope of the campaign, which may specifically include sales regions, sales channels, and sales contacts. As shown in fig. 5, the sales region may be selected in units of provinces. In this example, Beijing was selected as the sales territory. The effective time is 29 days 8 and 29 in 2019, and the failure time can be set to 31 days 12 and 12 in 2050. The period of effectiveness and scope can be specifically set according to the activity requirements of each activity. The contents filled in fig. 3 to 5 in this embodiment are only exemplary contents, and do not limit this embodiment.
And the publishing module 803 is configured to generate a promotion activity according to the stored activity configuration data and publish the promotion activity.
In practical application, in the process of activity configuration, after activity-related information is input into an activity information table, an activity rule table, an activity element table and an activity limit table in an activity model, the system can push an interface which indicates whether activity configuration is completed or not to be published. The user may perform publication of the activity by selecting a publish button in the interface.
According to the promotional activity publishing device provided by the embodiment of the invention, the first receiving module receives the activity configuration data input by the user, the storage module stores the activity configuration data into the activity model, the activity model comprises the activity information table, the activity rule table, the activity element table and the activity limit table, and the publishing module generates and publishes the promotional activity according to the stored activity configuration data, so that more promotional activity types can be accommodated, more consumption choices are provided for consumers, the consumption experience of the consumers is improved, and the development of telecommunication operators is facilitated.
Fig. 9 is a schematic structural diagram of a promotional activity distribution apparatus according to another embodiment of the present invention. As shown in fig. 9, the promotional activity issuing apparatus 80 further comprises: a building module 804, a second receiving module 805, a query module 806.
Optionally, the apparatus further comprises:
A building module 804, configured to build the active model by a paradigm modeling method.
optionally, the constructing module 804 is specifically configured to construct an activity information table through a first paradigm, where the activity information table includes an activity theme, activity content, and activity time;
Constructing an activity type table and an activity element table through a second paradigm;
Constructing an activity rule table and an activity limit table through a third model; the activity rule table includes at least one of: a commodity purchasing and delivering rule table, a direct descending rule table, a time-limited first-purchase rule table, an activity quota rule table, a gift-filled rule table and a discount rule table; the activity limit table includes an associated activity limit table and/or an activity range limit table.
in this embodiment, the purchased article and delivery rule table may include fields such as rule identifier, number of purchased articles, type of delivery object, code of delivery object, number of delivery objects, status, and whether to loop. The descending rule table may include fields such as rule identification, descending quota, status, etc. The time-limited robbery rule table may include fields such as rule identification, robbery price, robbery minimum number, robbery maximum number, robbery time period inventory, available inventory, and the like. The campaign quota rules table may include fields for rule identification, minimum purchase amount, maximum purchase amount, etc. The full gift rule table may include fields for the campaign identification, how many types of conditions are full, the number of conditions met, the type of gifted object, the gifted object encoding, the number of gifted objects, whether to cycle gifts, and the like. The full subtract rule table may include fields for activity identification, how many conditions are full, number of conditions met, type of decrease, value of decrease, whether to loop, and the like. The associated campaign limit table may include fields for campaign identification, associated campaign identification, relationship type, validation time, expiration time, etc. The campaign limit table may include fields for campaign identifiers, zone identifiers, contact identifiers, channel types, channel codes, customer levels, customer groups, etc.
In practical application, the first paradigm is applied to organically split the activity information, the activity information is split into an activity theme, activity content, activity time and the like, the second paradigm is applied to convert the activity type into an enumeration dependence independent creation table, and objects (activity elements) participating in the activity are decoupled from the activity information to form independent activity element dimensions. And independently tabulating each active rule by applying a third model, and ensuring the independence and the completeness of rule information. In addition, the activity configuration is performed by dividing the activity model into four dimensions of activity information, activity elements, activity rules, activity limits and the like based on the paradigm idea. Also, to make the individual data tables of the activity model manageable, fields of creator, creation time, more trust, update time, etc. may be set in each table.
In the embodiment, activities are regularly split, split information is integrated in all dimensions by means of a concept of breaking a paradigm, appropriate data redundancy is increased, the model is guaranteed not to reduce retrieval efficiency, various flexible and changeable marketing activities can be dealt with better, and no information loss is caused when each activity is stored.
Optionally, the activity range limit table comprises at least one of the following fields: region identification, contact identification, channel type, customer level and effective time.
Optionally, the building module 804 is specifically configured to build an activity search table according to an activity information table, an activity element table, an activity rule table, and an activity restriction table; the active search table includes: activity type, activity subject, activity content, activity time, search field, no split search field, activity status.
Optionally, the apparatus further comprises:
A second receiving module 805, configured to receive a query request input by a user, where the query request includes a search keyword in at least one of: activity identification, activity type, activity subject, activity content and activity state;
And the query module 806 is configured to obtain activity information corresponding to the query request from the activity model according to the query request, and push the activity information to a user interface.
optionally, the activity model is a distributed data architecture.
In practical application, fig. 7 is a schematic view of an activity search interface of a promotional activity publishing method according to another embodiment of the present invention. As shown in fig. 7, the user may query for relevant activity information by entering a query condition. Alternatively, information of fields such as an activity identification, an activity type, an activity name, an activity start time, an activity end time, an activity status, etc. may be input to perform a query satisfying a relevant condition. For example, the query activity type is commodity purchase and commodity delivery, the activity name includes a keyword "11.11", the activity state is all the activities, and the search result in the lower area displays the activity information of 11.11 purchase and delivery of 50 yuan of telephone charge for the mobile phone.
According to the promotional activity publishing method provided by the embodiment, the activity configuration data input by the user is received and stored in the activity model, the activity model comprises the activity information table, the activity rule table, the activity element table and the activity limit table, the promotional activity is generated according to the stored activity configuration data and published, more promotional activity types can be accommodated, more consumption choices are provided for the consumer, the consumption experience of the consumer is improved, and the development of telecommunication operators is facilitated. And by setting the activity search table, the information of the related activities can be conveniently and quickly inquired according to the retrieval conditions.
Optionally, the activity model may be a distributed data architecture. Specifically, after the magnitude of the activity data is fully estimated, a distributed data architecture can be adopted, so that the characteristics of a distributed database are fully considered during the construction of the multi-dimensional activity model.
In this embodiment, the activity identifier is used as a library dividing key to support the performance reduction caused by the interaction of mass activity data, but in order to solve the problem of library dividing key conflict, a multi-level library dividing key self-corresponding design mode is introduced on the premise of fully using the cache because the commodity module under the central platform is used as a library dividing key: namely, a 'buffer module' is introduced between the activity module and the commodity module, the buffer module is used for storing the core library dividing key fields of the opposite party between the activity module and the commodity module, and the own library dividing key is used for making a 'library dividing key bidirectional chain reference direction' similar to the address reference direction of a cursor, namely, the library dividing key of the own module and the library dividing key of the opposite party module are used for making bidirectional direction reference, and meanwhile, the accuracy of bidirectional chain data is ensured through transaction-level message synchronization and a secondary synchronization inspection mechanism, so that the quick response feedback when the commodity and the activity are mutually associated and retrieved is completed.
The promotional activity publishing device provided by the embodiment of the present invention can be used to implement the above method embodiments, and the implementation principle and technical effect are similar, which are not described herein again.
Fig. 10 is a schematic hardware configuration diagram of a promotional activity distribution apparatus according to an embodiment of the present invention. As shown in fig. 10, the promotional activity issuing apparatus 100 provided by the present embodiment includes: at least one processor 1001 and memory 1002. The promotional program distribution apparatus 100 further comprises a communication component 1003. The processor 1001, the memory 1002, and the communication unit 1003 are connected by a bus 1004.
In particular implementations, the at least one processor 1001 executes computer-executable instructions stored by the memory 1002 to cause the at least one processor 1001 to perform a promotional program distribution method as performed by the promotional program distribution apparatus 100 described above.
when the activity issuance and activity query of the present embodiment are executed by the server, the communication section 1003 may transmit the activity configuration data and the query request to the server.
For a specific implementation process of the processor 1001, reference may be made to the above method embodiments, which have similar implementation principles and technical effects, and details of this embodiment are not described herein again.
In the embodiment shown in fig. 10, it should be understood that the Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the present invention may be embodied directly in a hardware processor, or in a combination of the hardware and software modules within the processor.
The memory may comprise high speed RAM memory and may also include non-volatile storage NVM, such as at least one disk memory.
The bus may be an Industry Standard Architecture (ISA) bus, a Peripheral Component Interconnect (PCI) bus, an Extended ISA (EISA) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, the buses in the figures of the present application are not limited to only one bus or one type of bus.
the application also provides a computer readable storage medium, wherein the computer readable storage medium stores computer executable instructions, and when a processor executes the computer executable instructions, the promotion activity issuing method executed by the promotion activity issuing equipment is realized.
the application also provides a computer readable storage medium, wherein the computer readable storage medium stores computer executable instructions, and when a processor executes the computer executable instructions, the promotion activity issuing method executed by the promotion activity issuing equipment is realized.
the computer-readable storage medium may be implemented by any type of volatile or non-volatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk. Readable storage media can be any available media that can be accessed by a general purpose or special purpose computer.
An exemplary readable storage medium is coupled to the processor such the processor can read information from, and write information to, the readable storage medium. Of course, the readable storage medium may also be an integral part of the processor. The processor and the readable storage medium may reside in an Application Specific Integrated Circuits (ASIC). Of course, the processor and the readable storage medium may also reside as discrete components in the apparatus.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (10)
1. A method for issuing a promotional program, comprising:
receiving activity configuration data input by a user;
storing the activity configuration data into an activity model; the activity model comprises an activity information table, an activity rule table, an activity element table and an activity limit table;
and generating and issuing the promotion activity according to the stored activity configuration data.
2. The method of claim 1, wherein prior to storing the activity configuration data in an activity model, further comprising:
and constructing a movable model by a normal form modeling method.
3. the method of claim 2, wherein the activity model comprises an activity type table; the method for constructing the movable model by the normal form modeling method comprises the following steps:
Constructing an activity information table through a first paradigm, wherein the activity information table comprises an activity theme, activity contents and activity time;
constructing an activity type table and an activity element table through a second paradigm;
constructing an activity rule table and an activity limit table through a third model; the activity rule table includes at least one of: a commodity purchasing and delivering rule table, a direct descending rule table, a time-limited first-purchase rule table, an activity quota rule table, a gift-filled rule table and a discount rule table; the activity limit table includes an associated activity limit table and/or an activity range limit table.
4. The method of claim 3, wherein the activity range limit table comprises at least one of the following fields: region identification, contact identification, channel type, customer level and effective time.
5. the method of claim 2, wherein the building the active model by paradigm modeling further comprises:
constructing an activity search table according to the activity information table, the activity element table, the activity rule table and the activity limit table; the active search table includes: activity type, activity subject, activity content, activity time, search field, no split search field, activity status.
6. the method of claim 5, further comprising:
Receiving a query request input by a user, wherein the query request comprises a retrieval keyword in at least one of the following items: activity identification, activity type, activity subject, activity content and activity state;
And acquiring activity information corresponding to the query request from the activity model according to the query request and pushing the activity information to a user interface.
7. The method of any of claims 2 to 6, wherein the activity model is a distributed data architecture.
8. a promotional activity distribution apparatus, comprising:
the first receiving module is used for receiving activity configuration data input by a user;
The storage module is used for storing the activity configuration data into an activity model; the activity model comprises an activity information table, an activity rule table, an activity element table and an activity limit table;
And the publishing module is used for generating the promotion activities according to the stored activity configuration data and publishing the promotion activities.
9. A promotional activity distribution apparatus, comprising: at least one processor and memory;
The memory stores computer-executable instructions;
The at least one processor executing the computer-executable instructions stored by the memory causes the at least one processor to perform the promotional campaign distribution method of any of claims 1 to 7.
10. A computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a processor, implement a promotional activity distribution method according to any of claims 1 to 7.
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| CN111311319A (en) * | 2020-02-13 | 2020-06-19 | 安超云软件有限公司 | Configuration method and system of product activity information |
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Application publication date: 20191213 |