CN110489654A - Obtain method, apparatus, electronic equipment and the storage medium of user interest degree - Google Patents
Obtain method, apparatus, electronic equipment and the storage medium of user interest degree Download PDFInfo
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- 238000000034 method Methods 0.000 title claims abstract description 63
- 238000004590 computer program Methods 0.000 claims description 5
- 238000000605 extraction Methods 0.000 claims description 5
- 230000004044 response Effects 0.000 claims description 3
- 238000010586 diagram Methods 0.000 description 6
- 230000006399 behavior Effects 0.000 description 5
- 230000003542 behavioural effect Effects 0.000 description 5
- 101150053844 APP1 gene Proteins 0.000 description 3
- 101100189105 Homo sapiens PABPC4 gene Proteins 0.000 description 3
- 102100039424 Polyadenylate-binding protein 4 Human genes 0.000 description 3
- XEEYBQQBJWHFJM-UHFFFAOYSA-N Iron Chemical compound [Fe] XEEYBQQBJWHFJM-UHFFFAOYSA-N 0.000 description 2
- 239000000284 extract Substances 0.000 description 2
- 238000009434 installation Methods 0.000 description 2
- 238000013528 artificial neural network Methods 0.000 description 1
- 238000004422 calculation algorithm Methods 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F16/953—Querying, e.g. by the use of web search engines
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Abstract
This application discloses the method, apparatus, electronic equipment and the storage medium that obtain user interest degree, the method responds the instruction being used to indicate into the application program page first, and display includes the application program page of multiple views；Then during recording user's viewer applications page, the display duration of each view in the application program page, to reflect user to the interest level of the view to the browsing duration of some view in the page by user；And the view according to recorded in the multiple viewer applications page process of user in preset time period shows duration data, calculate the accumulative display duration of each view, finally according to the accumulative display duration of each view, determine the user interest degree of data label, the time duration of a certain view is repeatedly browsed with user in preset time period, to be finally reflected user to the interest level of the view, it is not only able to track the interests change of user, additionally it is possible to make the user interest degree got accuracy with higher.
Description
Technical field
This application involves technical field of data processing more particularly to a kind of method, apparatus for obtaining user interest degree, electronics
Equipment and storage medium.
Background technique
Nowadays, intelligent terminal can provide diversified function by all kinds of APP for user, for example, common purchase
Object APP, APP is purchased by group, APP is taken out, audio-video APP, living community APP, game APP, recruits APP and such as 58 with city APP
Comprehensive convenience service APP etc..As the content that all kinds of APP can be provided is enriched constantly, demand of the user to personalized is more next
Stronger, i.e., user needs APP that can precisely recommend its interested content, such as interested commodity, film, music, topic,
Domestic News, game, convenience service type etc..
It is understood that recommend its interested content to user, it is necessary first to obtain user to for representing
The interest level of the data label of a kind of data content, i.e., the user interest degree of the described data label, then feels according to user
The data label of interest recommends corresponding data content to user.Some APP prompt user to select sense in user installation APP
The data label of interest is tentatively to obtain user interest degree, then during user uses APP, passes through the behavior number of collection user
User interest degree is further obtained accordingly, thus changed user interest degree when tracking compared to installation APP, wherein institute
The behavioral data stated includes that user inputs the behavior of information, the behavior for clicking page control etc..
However, such as behavioral data is not generated in the scene for lacking user behavior data, alternatively, the behavioral data generated
When less, such method will be unable to realize the purpose that it obtains user interest degree.
Summary of the invention
The application provides a kind of method, apparatus, electronic equipment and storage medium for obtaining user interest degree, to solve lacking
In the scene of weary user behavior data, behavioral data is not such as generated, alternatively, existing method will when the behavioral data generated is less
The problem of user interest degree can not be obtained.
In a first aspect, the application provides a kind of method for obtaining user interest degree, this method comprises:
Response is used to indicate the instruction into the application program page, and display includes the application program page of multiple views；
During recording user's browsing application program page, the display of each view in the application program page
Duration；
According to long number when the display of view recorded in the multiple viewer applications page process of user in preset time period
According to calculating accumulative display duration of each view in the preset time period；
The user interest degree of data label is determined according to the accumulative display duration of each view, each described data label
A kind of data content for including is used to indicate in the view.
Further, the user interest degree that data label is determined according to the accumulative display duration of each view, comprising:
Determine at least one corresponding data label of each view；
For data label corresponding with multiple views simultaneously, according to the accumulative display duration of the multiple view
Adduction, determines the user interest degree of the data label；
For individually data label corresponding with a view, according to the accumulative display duration of one view,
Determine the user interest degree of the data label.
Further, during the record user viewer applications page, each view in the application program page
The display duration of figure, comprising:
Display duration of each view in each sub-regions is recorded respectively, and the subregion by dividing screen in advance
Curtain display area obtains, and each subregion is preset with a weight；
According to the preset weight of each subregion, display duration of the view in each sub-regions is weighted and is asked
With；
The display duration of the view during user's viewer applications page is determined according to weighted sum result.
Further, as steps described below, display duration of each view in each sub-regions is recorded respectively:
For each view, when the view enters the subregion, first time point is recorded；
In time after the first time point, when the view leaves the subregion for the first time, record the
Two time points；
According to the first time point and the second time point, display duration of the view in the subregion is calculated.
Further, during the record user viewer applications page, each view in the application program page
The display duration of figure, comprising:
For each view, when the view enters on-screen display (osd) area, third time point is recorded；
In time after at the third time point, when the view leaves the on-screen display (osd) area for the first time,
Recorded for the 4th time point；
According to the third time point and the 4th time point, when calculating display of the view in on-screen display (osd) area
It is long.
Second aspect, the application also provide a kind of device for obtaining user interest degree, and described device includes:
Display module, for responding the instruction being used to indicate into the application program page, display includes answering for multiple views
With the program page；
Logging modle, during recording user's browsing application program page, in the application program page
The display duration of each view；
Processing module, for the view according to recorded in the multiple viewer applications page process of user in preset time period
Figure shows duration data, calculates accumulative display duration of each view in the preset time period；
Determining module determines the user interest degree of data label for the accumulative display duration according to each view, each
A data label is used to indicate in the view a kind of data content for including.
Further, the determining module includes:
Tag extraction unit, for determining at least one corresponding data label of each view；
Determination unit is used for for data label corresponding with multiple views simultaneously, according to the multiple view
The adduction of accumulative display duration, determines the user interest degree of the data label；For individually data corresponding with a view
Label determines the user interest degree of the data label according to the accumulative display duration of one view.
Further, the logging modle, comprising:
First recording unit, for recording display duration of each view in each sub-regions, the son respectively
Region is obtained by dividing on-screen display (osd) area in advance, and each subregion is preset with a weight；
Weighted units are used for according to the preset weight of each subregion, to display of the view in each sub-regions
Duration is weighted summation；For determining the view during user's viewer applications page according to weighted sum result
Show duration.
Further, first recording unit, comprising:
Subelement is recorded, for for each view, when the view enters the subregion, record to be at the first time
Point；
In time after the first time point, when the view leaves the subregion for the first time, record the
Two time points；
Computation subunit, for calculating the view in the sub-district according to the first time point and the second time point
Display duration in domain.
Further, the logging modle, comprising:
Second recording unit, for when the view enters on-screen display (osd) area, recording third for each view
Time point；
In time after at the third time point, when the view leaves the on-screen display (osd) area for the first time,
Recorded for the 4th time point；
Computing unit, for calculating the view in screen display area according to the third time point and the 4th time point
Display duration in domain.
The third aspect, the application also provide a kind of electronic equipment, comprising:
Memory, for storing program instruction；
Processor, for calling and executing the program instruction in the memory, to realize described in the application first aspect
Acquisition user interest degree method.
Fourth aspect is stored with computer program in the storage medium present invention also provides a kind of storage medium, when
When obtaining at least one processor execution computer program of the device of user interest degree, the device of user interest degree is obtained
Execute the method that user interest degree is obtained described in the application first aspect.
The embodiment of the present application provides a kind of method, apparatus, electronic equipment and storage medium for obtaining user interest degree, described
Method responds the instruction being used to indicate into the application program page first, and display includes the application program page of multiple views；So
During postscript employs the family viewer applications page, the display duration of each view in the application program page, to
Reflect user to the interest level of the view to the browsing duration of some view in the page by user；And according to it is default when
Between in section view recorded in the multiple viewer applications page process of user show duration data, calculate each view in institute
The accumulative display duration in preset time period is stated, finally according to the accumulative display duration of each view, determines the use of data label
Family interest-degree repeatedly browses the time duration of a certain view with user in preset time period, to be finally reflected user to the view
The interest level of figure is not only able to track the interests change of user, additionally it is possible to make the user interest degree got have compared with
High accuracy.
Detailed description of the invention
In order to illustrate more clearly of the technical solution of the application, letter will be made to attached drawing needed in the embodiment below
Singly introduce, it should be apparent that, for those of ordinary skills, without any creative labor,
It is also possible to obtain other drawings based on these drawings.
Fig. 1 is the application method flow diagram shown according to an exemplary embodiment for obtaining user interest degree；
Fig. 2 a is the application end-user interface shown according to an exemplary embodiment；
Fig. 2 b is the application application program page shown according to an exemplary embodiment；
Fig. 2 c is the application another application program page shown according to an exemplary embodiment；
Fig. 3 is a kind of specific implementation flow chart of step 102 in embodiment illustrated in fig. 1；
Fig. 4 a is that the application terminal screen display area shown according to an exemplary embodiment divides signal；
Fig. 4 b is the application application program page shown according to an exemplary embodiment；
Fig. 4 c is the application another application program page shown according to an exemplary embodiment；
Fig. 4 d is the application another application program page shown according to an exemplary embodiment；
Fig. 5 is another specific implementation flow chart of step 102 in embodiment illustrated in fig. 1；
Fig. 6 is a kind of the application device block diagram for obtaining user interest degree shown according to an exemplary embodiment；
Fig. 7 is the hardware structural diagram of electronic equipment provided by the embodiments of the present application.
Specific embodiment
In order to make those skilled in the art better understand the technical solutions in the application, below in conjunction with the application reality
The attached drawing in example is applied, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described implementation
Example is merely a part but not all of the embodiments of the present application.Based on the embodiment in the application, this field is common
The application protection all should belong in technical staff's every other embodiment obtained without making creative work
Range.
Fig. 1 is the application method flow diagram shown according to an exemplary embodiment for obtaining user interest degree.Such as Fig. 1 institute
Show, this method may include:
Step S101, response are used to indicate the instruction into the application program page, and display includes the application journey of multiple views
The sequence page.
As shown in Figure 2 a, when an APP icon is selected on terminal device screen as user and being clicked to start the APP, meeting
Triggering one is used to indicate the instruction into the page of the APP, and terminal device will respond the instruction, show the corresponding page.In
In scene shown in Fig. 2 a, APP homepage as shown in Figure 2 b can be generally shown.When user clicks on any page of application program
When any one control, one can be triggered and be used to indicate the instruction into the control corresponding page, terminal device refers to this is responded
It enables, shows the page.For example, user, which in the page shown in Fig. 2 b, clicks " full-time recruitment ", then enters page as shown in Figure 2 c
Face.
201,202 and 203 in the application program page shown in Fig. 2 b and Fig. 2 c, including in multiple views, such as Fig. 2 b,
Or 204,205,206 in such as Fig. 2 c.Each view in the page shows the page in terminal device by application program
When created according to the corresponding initial data of each view, for example, each view is by the page in the page for original list
Each cell data creation in corresponding table data.The view of creation is shown as one by several pixels in the page
The image-region that point is formed.
Generally, the application program page is displayed in full screen in the on-screen display (osd) area of terminal screen, in individual scenes, application
A part of region of the program page in on-screen display (osd) area is shown.Technical scheme and its specific implementation will be based on
The scene discussion of full screen display, however it should be noted that according to present techniques design from the scene that partial region is shown
The other embodiments obtained also belong to the protection scope of the application.
Step S102, it is each in the application program page during record user browses the application program page
The display duration of view.
Display duration, that is, view of view can enter screen according to view and show in on-screen display (osd) area residence time
The time in region and the time for the display area that frames out are calculated.
Wherein, for determining whether view has entered sentencing for on-screen display (osd) area and the display area that whether frameed out
Disconnected strategy, can flexibly set according to actual needs.Optionally, when in a view at least exist a pixel enter screen
When curtain display area, it is considered as the view and enters the on-screen display (osd) area；It is another optionally, when pixel whole in a view
When point enters on-screen display (osd) area, it is considered as the view and enters the on-screen display (osd) area；Optionally, it is deposited when in a view
When at least one pixel frames out region, it is considered as the view and leaves the on-screen display (osd) area；It is another optionally, when one
When whole pixels is away from on-screen display (osd) area in view, it is considered as the view and leaves the on-screen display (osd) area.
Wherein, according to the coordinate of pixel in view and the coordinate of on-screen display (osd) area, judge pixel and screen in view
The positional relationship of curtain display area.
Step S103, it is aobvious according to view recorded in the multiple viewer applications page process of user in preset time period
Show duration data, calculates accumulative display duration of each view in the preset time period.
Preset time period flexibly can set or modify according to actual conditions such as APP types, such as can be nearly one month
Or nearly three months etc..View shows that duration data during user's multiple viewer applications page, browse each time
When the application program page of display that is recorded in each view display duration data.In more specifically implementation,
The different time points of user within a preset period of time are used for multiple times same application and browse any page in the application program
Face.In navigation process each time, the display duration of each view in user institute browsing pages will be recorded, by aforementioned repeatedly clear
It lookes at process, the corresponding multiple display duration data of same view will be recorded.
For example, the different time points of user within a preset period of time, successively use APP1 twice and browse the page in APP1
Face 1 and the page 2, wherein include multiple views such as view 11, view 12 in the page 1, include view 21, view 22 etc. in the page 2
Multiple views.View recorded in first time navigation process and second of navigation process shows that duration data are as shown in table 1.
Table 1
As shown in Table 1, application program specific for one, such as APP1 can be used for multiple times this and answer within a preset period of time
With program and then there is a situation where the multiple viewer applications pages, such as browse for the first time and the second browsing.Wherein, clear each time
It lookes at and may browse through multiple pages, such as the page 1 and the page 2.
When the application shows view recorded in the multiple viewer applications page process of user in preset time period
Long data are used to obtain user interest degree, on the one hand can track out the situation of change with period variation user interest degree,
To keep the user interest degree obtained more accurate, on the other hand due to having abandoned most of historical data, thus reduce number
According to operand.
Be exemplified by Table 1, during user browsing pages 1 twice, when accumulative display of view 11 a length of 130S, view
A length of 25S when 12 accumulative display；During user browsing pages 2 twice, when accumulative display of view 21 a length of 50S,
A length of 170S when the accumulative display of view 22.
Step S104 determines data label user interest degree according to the accumulative display duration of each view, described in each
Data label is used to indicate in the view a kind of data content for including.
The corresponding one group of data of each view, such as original list, a cell in a view and list
Data it is corresponding.Generally, at least one data label can be extracted from the corresponding data of view, the data mark extracted
Label are used to indicate or represent a kind of data content that the view or its corresponding data are included, wherein propose from different views
It can be identical in data label.For example, the data label extracted from 11 corresponding data of view is " renting a house " " two room two halls " "
Iron mouth ", the data label extracted from 12 corresponding data of view are " renting a house " " one Room of a Room ", then this data label of " renting a house "
It is corresponding with view 11 and view 12.
As a kind of possible implementation, step S104 be can specifically include:
Step S1041 determines at least one corresponding data label of each view.
The method for extracting data label from view corresponding data has very much, such as builds the mark of deep learning neural network
Label extract model, and are trained using a large amount of training sample to tag extraction model, recycle trained tag extraction
Model extracts data label from the unknown data of label.Data are extracted using neural network model or other machines learning art
The method of label is the prior art well known to those skilled in the art, and it will not go into details for the embodiment of the present application.
Step S1042, for data label corresponding with multiple views simultaneously, according to the accumulative display of the multiple view
The adduction of duration determines the user interest degree of the data label.
During user's viewer applications page, the display duration of a certain view is able to reflect user in institute's browsing pages
To the non-precision level of interest of the view.Specifically, the display duration of view is longer, it may mean that user more feels emerging to the view
Interest.During the multiple viewer applications page of user, the accumulative display duration of a certain view then reflects in the page that is browsed
Accurate level of interest of the user to the view.
Based on example shown in table 1, according to recorded in the multiple viewer applications page process of user in preset time period
View show duration data, calculate accumulative display duration of each view in the preset time period as a result, and, often
The corresponding data label of a view, can be as shown in table 2.
Table 2
It is corresponding accumulative aobvious can to calculate each data label for the time duration data of each view shown according to table 2
Show duration, and then obtain the user interest degree of each data label, i.e., user sorts to the interest-degree of each data label, such as table
Shown in 3.
Table 3
| Data label | Accumulative display duration | Interest-degree |
| Label 1 | 130+25+170=325S | 1 (most interested) |
| Label 2 | 130+25+50=205S | 2 (interested) |
| Label 3 | 25+50=75S | 3 (interest is general) |
| Label 4 | 170S | 4 (loseing interest in) |
Step S1043, for individually data label corresponding with a view, according to the accumulative display of one view
Duration determines the user interest degree of the data label.
The reason similar with step 1042, for individually data label corresponding with a view, then directly according to the view
The accumulative display duration of figure, determine user to the interest-degree of the data label, the label 4 as shown in table 2 and table 3.
The embodiment of the present application provides a kind of method for obtaining user interest degree, and the method responds be used to indicate entrance first
The instruction of the application program page, display include the application program page of multiple views；Then user's viewer applications page is recorded
During face, the display duration of each view in the application program page, to pass through user to some view in the page
Browsing duration reflect the user to the interest level of the view；And according to the multiple browse application journey of user in preset time period
View recorded in sequence page process shows duration data, calculates accumulative display of each view in the preset time period
Duration determines the user interest degree of data label, i.e., in preset time period finally according to the accumulative display duration of each view
User repeatedly browses the time duration of a certain view, to be finally reflected user to the interest level of the view, is not only able to chase after
Interests change of the track to user, additionally it is possible to make the user interest degree got accuracy with higher.
Fig. 3 is a kind of specific implementation of step 102 in embodiment illustrated in fig. 1.As shown in figure 3, step 102 can wrap
It includes:
Step 301, display duration of each view in each sub-regions is recorded respectively.Wherein, the subregion
It is obtained by dividing on-screen display (osd) area in advance, and each subregion is preset with a weight.
On-screen display (osd) area can show multiple views simultaneously, the browsing habit based on most of user, when it is main clear
Look at some or multiple views when, the application program page that browse can be rolled by screen gesture, to mainly think it
One or more views of browsing are adjusted to specific region, such as the middle section of screen, to facilitate browsing.Based on this, this Shen
On-screen display (osd) area is please divided into multiple subregions in advance, and presets a weighted value for each subregion, for distinguishing
The duration that view is shown in different subregions is for obtaining the significance level of interest-degree.
It should be noted that above-mentioned multiple subregions are not necessarily to show and be perceived by the user on the screen, and only need
The corresponding coordinate of subregion and the preset weight of subregion are written in the programmed algorithm of step 102.
As shown in fig. 4 a, on-screen display (osd) area can be divided into three sub-regions, respectively A1, A2 and A3 in advance,
In, the preset weighted value of A2 can be maximum, it is meant that display duration of the view in the region A2 is most attached most importance to user interest degree is obtained
It wants, can most reflect user to the level of interest of view in other words.
Based on division mode shown in Fig. 4 a, in a kind of browsing scene, the one application program page of user's rolling view, that
Some views in the page will primarily occur in A1, such as view 1 and view 2, then due to the screen gesture of user, these
View will likely leave the region A1, and enter the region A2, further out the region A2 and enter the region A3, finally frame out display
Region.The above-mentioned moving process of view 1 and view 2 can be as shown in Fig. 4 b, Fig. 4 c and Fig. 4 d.
Since view is different for the significance level for obtaining user interest degree in the display duration of different subregions, for example,
Do not mean that user is very interested in the view view is in a-quadrant substantial dwell time yet.Therefore, in step 301, need
Each view is recorded respectively in the display duration of each subregion, it is corresponding to different subregions aobvious in the next steps
Show that duration carries out weight processing.
It should be noted that wherein, during user once browses the application program page, each view is at least
N times enter the same subregion, 1≤N.For example, Fig. 4 b shows view 1 and 2 first time of view enters region A, In
After scene shown in Fig. 4 c, due to the scroll operation of user, view 1 and view 2 can be again gone into region A.Based on this,
During user browses each application program page every time, when display of the view in each sub-regions a length of view repeatedly into
The sum of display duration when entering to subregion.
Specifically, step 301 includes:
Step 3011, for each view, when the view enters the subregion, first time point is recorded.
Wherein, during user browses the application program page, each view at least n times enter same sub-district
Therefore domain, 1≤N when view enters on-screen display (osd) area each time, record a first time point.
Step 3012, in the time after first time point, the view leaves the subregion for the first time
When, recorded for the second time point.
For there are the situations that a certain view n times enter same subregion in a navigation process, then in the view
After leaving every time, second time point is recorded.Second time point and first time point are pairs of.
Step 3013, according to the first time point and the second time point, the view is calculated in the subregion
Show duration.
When entering the situation of same subregion there are same view n times, then entered according to the view n times described
The corresponding N number of display duration of subregion calculates total display duration of the view in the subregion.
Step 302, according to the preset weight of each subregion, progress when to display of the view in each sub-regions
Row weighted sum.
For example, each view, it is assumed that its display duration in region A1, region A2, region A3 be respectively 100S,
200S, 300S, region A1, region A2, the preset weight of region A3 are respectively 0.5,0.9,0.7, then weight computation process are as follows:
100 × 0.5+200 × 0.9+300 × 0.7=440S.
Step 303, the display of the view during user's viewer applications page is determined according to weighted sum result
Duration.
The calculated weighted sum of step 302 is as a result, the view as during user's viewer applications page
Show duration.
Fig. 5 is a kind of specific implementation of step 102 in embodiment illustrated in fig. 1.As shown in figure 5, step 102 can wrap
It includes:
Step 501, for each view, when the view enters on-screen display (osd) area, third time point is recorded.
Wherein, during user browses the application program page, each view at least n times enter screen display area
Therefore domain when view enters on-screen display (osd) area each time, records a third time point.
Step 502, in time after at the third time point, the view leaves the screen for the first time and shows
When region, recorded for the 4th time point.
For there are the situations that a certain view n times enter on-screen display (osd) area in a navigation process, then in the view
After figure leaves every time, the 4th time point is recorded.Third time point and the 4th time point are pairs of.
Step 503, according to the third time point and the 4th time point, the view is calculated in on-screen display (osd) area
Show duration.
For there are the situations that a certain view n times enter on-screen display (osd) area in a navigation process, then according to institute
It states view n times and enters the corresponding N number of display duration of on-screen display (osd) area, during calculating user's viewer applications page
The display duration of the view.
The embodiment of the present application provides a kind of method for obtaining user interest degree, and the method responds be used to indicate entrance first
The instruction of the application program page, display include the application program page of multiple views；Then user's viewer applications page is recorded
During face, the display duration of each view in the application program page, to pass through user to some view in the page
Browsing duration reflect the user to the interest level of the view；And according to the multiple browse application journey of user in preset time period
View recorded in sequence page process shows duration data, calculates accumulative display of each view in the preset time period
Duration determines the user interest degree of data label, i.e., in preset time period finally according to the accumulative display duration of each view
User repeatedly browses the time duration of a certain view, to be finally reflected user to the interest level of the view, is not only able to chase after
Interests change of the track to user, additionally it is possible to make the user interest degree got accuracy with higher.
Fig. 6 is a kind of the application device block diagram for obtaining user interest degree shown according to an exemplary embodiment.Such as Fig. 6
It is shown, the apparatus may include:
Display module 601, for responding the instruction being used to indicate into the application program page, display includes multiple views
The application program page.
Logging modle 602, during recording user's browsing application program page, the application program page
In each view display duration.
Processing module 603, for according to recorded in the multiple viewer applications page process of user in preset time period
View show duration data, calculate accumulative display duration of each view in the preset time period；
Determining module 604 determines the user interest degree of data label for the accumulative display duration according to each view, often
One data label is used to indicate in the view a kind of data content for including.
Further, the determining module includes: tag extraction unit, for determining at least one corresponding number of each view
According to label；Determination unit, for for data label corresponding with multiple views simultaneously, described according to the multiple view to be tired out
The adduction of meter display duration, determines the user interest degree of the data label；For individually data mark corresponding with a view
Label, according to the accumulative display duration of one view, determine the user interest degree of the data label.
In one embodiment, the logging modle, comprising:
First recording unit, for recording display duration of each view in each sub-regions, the son respectively
Region is obtained by dividing on-screen display (osd) area in advance, and each subregion is preset with a weight；First recording unit,
It include: record subelement, for when the view enters the subregion, recording first time point for each view；
In time after the first time point, when the view leaves the subregion for the first time, recorded for the second time point；
Computation subunit, for it is aobvious in the subregion to calculate the view according to the first time point and the second time point
Show duration.
Weighted units are used for according to the preset weight of each subregion, to display of the view in each sub-regions
Duration is weighted summation；For determining the view during user's viewer applications page according to weighted sum result
Show duration.
In another embodiment, the logging modle, comprising:
Second recording unit, for when the view enters on-screen display (osd) area, recording third for each view
Time point；In time after at the third time point, when the view leaves the on-screen display (osd) area for the first time, note
Recorded for the 4th time point；Computing unit, for it is aobvious in screen to calculate the view according to the third time point and the 4th time point
Show the display duration in region.
The embodiment of the present application provides a kind of device for obtaining user interest degree, wherein display module is responded for referring to first
Show that the instruction into the application program page, display include the application program page of multiple views；Then logging modle records user
During the viewer applications page, the display duration of each view in the application program page, to pass through user couple
The browsing duration of some view reflects the user to the interest level of the view in the page；Processing module is according to preset time period
View recorded in the interior multiple viewer applications page process of user shows duration data, calculates each view described pre-
If the accumulative display duration in the period, last determining module determines data label according to the accumulative display duration of each view
User interest degree, i.e., browse the time duration of a certain view, repeatedly with user in preset time period to be finally reflected user couple
The interest level of the view is not only able to track the interests change of user, additionally it is possible to have the user interest degree got
There is higher accuracy.
Fig. 7 is the hardware structural diagram of electronic equipment provided by the embodiments of the present application.As shown in fig. 7, the electronic equipment,
It may include: memory 701, for storing program instruction；Processor 702, for calling and executing the journey in the memory
Sequence instruction, the method to realize above-mentioned acquisition user interest degree.
In the present embodiment, processor can be connected with memory by bus or other modes.Processor can be general place
Device, such as central processing unit, digital signal processor, specific integrated circuit are managed, or is configured to implement the embodiment of the present invention
One or more integrated circuits.Memory may include volatile memory, such as random access memory；Memory can also
To include nonvolatile memory, such as read-only memory, flash memory, hard disk or solid state hard disk.
In the specific implementation, the present invention also provides a kind of computer storage mediums, wherein the computer storage medium can store
There is calculation procedure, when obtaining at least one processor of device of user interest degree execution computer program, obtains and use
The device of family interest-degree execute the application obtain user interest degree method each embodiment in some or all of step.It is described
Storage medium can be magnetic disk, CD, read-only memory (English: read-only memory, referred to as: ROM) or random
Storage memory (English: random access memory, referred to as: RAM) etc..
It is required that those skilled in the art can be understood that the technology in the embodiment of the present invention can add by software
The mode of general hardware platform realize.Based on this understanding, the technical solution in the embodiment of the present invention substantially or
Say that the part that contributes to existing technology can be embodied in the form of software products, which can deposit
Storage is in storage medium, such as ROM/RAM, magnetic disk, CD, including some instructions are used so that computer equipment (can be with
It is personal computer, server or the network equipment etc.) execute certain part institutes of each embodiment of the present invention or embodiment
The method stated.
Same and similar part may refer to each other between each embodiment in this specification.Implement especially for device
For example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring in embodiment of the method
Explanation.
Invention described above embodiment is not intended to limit the scope of the present invention..
Claims (12)
1. a kind of method for obtaining user interest degree, which is characterized in that the described method includes:
Response is used to indicate the instruction into the application program page, and display includes the application program page of multiple views；
During recording user's browsing application program page, in the application program page when display of each view
It is long；
Duration data, meter are shown according to view recorded in the multiple viewer applications page process of user in preset time period
Calculate accumulative display duration of each view in the preset time period；
The user interest degree of data label is determined according to the accumulative display duration of each view, each described data label is used for
Indicate a kind of data content for including in the view.
2. the method according to claim 1, wherein described determine number according to the accumulative display duration of each view
According to the user interest degree of label, comprising:
Determine at least one corresponding data label of each view；
For data label corresponding with multiple views simultaneously, according to adding for the accumulative display duration of the multiple view
With determine the user interest degree of the data label；
Individually data label corresponding with a view is determined according to the accumulative display duration of one view
The user interest degree of the data label.
3. the method according to claim 1, wherein the process of record user's viewer applications page
In, the display duration of each view in the application program page, comprising:
Display duration of each view in each sub-regions is recorded respectively, and the subregion is aobvious by dividing screen in advance
Show that region obtains, and each subregion is preset with a weight；
According to the preset weight of each subregion, summation is weighted to display duration of the view in each sub-regions；
The display duration of the view during user's viewer applications page is determined according to weighted sum result.
4. according to the method described in claim 3, it is characterized in that, as steps described below, recording each view respectively and existing
Display duration in each sub-regions:
For each view, when the view enters the subregion, first time point is recorded；
In time after the first time point, when the view leaves the subregion for the first time, when recording second
Between point；
According to the first time point and the second time point, display duration of the view in the subregion is calculated.
5. the method according to claim 1, wherein the process of record user's viewer applications page
In, the display duration of each view in the application program page, comprising:
For each view, when the view enters on-screen display (osd) area, third time point is recorded；
In time after at the third time point, when the view leaves the on-screen display (osd) area for the first time, record
4th time point；
According to the third time point and the 4th time point, display duration of the view in on-screen display (osd) area is calculated.
6. a kind of device for obtaining user interest degree, which is characterized in that described device includes:
Display module, for responding the instruction being used to indicate into the application program page, display includes the application journey of multiple views
The sequence page；
Logging modle, it is each in the application program page during recording user's browsing application program page
The display duration of view；
Processing module, it is aobvious for the view according to recorded in the multiple viewer applications page process of user in preset time period
Show duration data, calculates accumulative display duration of each view in the preset time period；
Determining module determines the user interest degree of data label for the accumulative display duration according to each view, each institute
It states data label and is used to indicate in the view a kind of data content for including.
7. device according to claim 6, which is characterized in that the determining module includes:
Tag extraction unit, for determining at least one corresponding data label of each view；
Determination unit, for for data label corresponding with multiple views simultaneously, described according to the multiple view to add up
The adduction for showing duration, determines the user interest degree of the data label；For individually data label corresponding with a view,
According to the accumulative display duration of one view, the user interest degree of the data label is determined.
8. device according to claim 6, which is characterized in that the logging modle, comprising:
First recording unit, for recording display duration of each view in each sub-regions, the subregion respectively
It is obtained by dividing on-screen display (osd) area in advance, and each subregion is preset with a weight；
Weighted units are used for according to the preset weight of each subregion, to display duration of the view in each sub-regions
It is weighted summation；For determining the display of the view during user's viewer applications page according to weighted sum result
Duration.
9. device according to claim 8, which is characterized in that first recording unit, comprising:
Subelement is recorded, for when the view enters the subregion, recording first time point for each view；
In time after the first time point, when the view leaves the subregion for the first time, when recording second
Between point；
Computation subunit, for calculating the view in the subregion according to the first time point and the second time point
Display duration.
10. device according to claim 6, which is characterized in that the logging modle, comprising:
Second recording unit, for when the view enters on-screen display (osd) area, recording the third time for each view
Point；
In time after at the third time point, when the view leaves the on-screen display (osd) area for the first time, record
4th time point；
Computing unit, for calculating the view in on-screen display (osd) area according to the third time point and the 4th time point
Display duration.
11. a kind of electronic equipment characterized by comprising
Memory, for storing program instruction；
Processor, for calling and executing the program instruction in the memory, to realize that claim 1-5 is described in any item
The method for obtaining user interest degree.
12. a kind of storage medium, which is characterized in that computer program is stored in the storage medium, when acquisition user interest
When at least one processor of the device of degree executes the computer program, the device perform claim requirement of user interest degree is obtained
The described in any item methods for obtaining user interest degree of 1-5.
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Application publication date: 20191122 |