CN110476428B - 使用覆盖进行定向内容放置的方法和系统 - Google Patents

使用覆盖进行定向内容放置的方法和系统 Download PDF

Info

Publication number
CN110476428B
CN110476428B CN201880022785.9A CN201880022785A CN110476428B CN 110476428 B CN110476428 B CN 110476428B CN 201880022785 A CN201880022785 A CN 201880022785A CN 110476428 B CN110476428 B CN 110476428B
Authority
CN
China
Prior art keywords
content
overlay
frame
intra
media
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201880022785.9A
Other languages
English (en)
Chinese (zh)
Other versions
CN110476428A (zh
Inventor
马修·格罗弗
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Liuke Co ltd
Original Assignee
Liuke Co ltd
Nielsen Co US LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Liuke Co ltd, Nielsen Co US LLC filed Critical Liuke Co ltd
Priority to CN202210106964.9A priority Critical patent/CN114501063B/zh
Publication of CN110476428A publication Critical patent/CN110476428A/zh
Application granted granted Critical
Publication of CN110476428B publication Critical patent/CN110476428B/zh
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V10/00—Arrangements for image or video recognition or understanding
    • G06V10/40—Extraction of image or video features
    • G06V10/42—Global feature extraction by analysis of the whole pattern, e.g. using frequency domain transformations or autocorrelation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V20/00—Scenes; Scene-specific elements
    • G06V20/40—Scenes; Scene-specific elements in video content
    • G06V20/46—Extracting features or characteristics from the video content, e.g. video fingerprints, representative shots or key frames
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23418—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835—Generation of protective data, e.g. certificates
    • H04N21/8358—Generation of protective data, e.g. certificates involving watermark

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
CN201880022785.9A 2017-03-29 2018-03-28 使用覆盖进行定向内容放置的方法和系统 Active CN110476428B (zh)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202210106964.9A CN114501063B (zh) 2017-03-29 2018-03-28 使用覆盖的定向内容放置

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201762478196P 2017-03-29 2017-03-29
US62/478,196 2017-03-29
PCT/US2018/024756 WO2018183441A1 (en) 2017-03-29 2018-03-28 Targeted content placement using overlays

Related Child Applications (1)

Application Number Title Priority Date Filing Date
CN202210106964.9A Division CN114501063B (zh) 2017-03-29 2018-03-28 使用覆盖的定向内容放置

Publications (2)

Publication Number Publication Date
CN110476428A CN110476428A (zh) 2019-11-19
CN110476428B true CN110476428B (zh) 2022-02-11

Family

ID=61972260

Family Applications (2)

Application Number Title Priority Date Filing Date
CN201880022785.9A Active CN110476428B (zh) 2017-03-29 2018-03-28 使用覆盖进行定向内容放置的方法和系统
CN202210106964.9A Active CN114501063B (zh) 2017-03-29 2018-03-28 使用覆盖的定向内容放置

Family Applications After (1)

Application Number Title Priority Date Filing Date
CN202210106964.9A Active CN114501063B (zh) 2017-03-29 2018-03-28 使用覆盖的定向内容放置

Country Status (6)

Country Link
US (2) US10542326B2 (enExample)
EP (1) EP3603079A1 (enExample)
JP (1) JP7053655B2 (enExample)
KR (1) KR102263896B1 (enExample)
CN (2) CN110476428B (enExample)
WO (1) WO2018183441A1 (enExample)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10965991B2 (en) 2013-09-06 2021-03-30 Gracenote, Inc. Displaying an actionable element over playing content
US9749685B2 (en) * 2015-07-23 2017-08-29 Echostar Technologies L.L.C. Apparatus, systems and methods for accessing information based on an image presented on a display
US10880614B2 (en) * 2017-10-20 2020-12-29 Fmr Llc Integrated intelligent overlay for media content streams
IL290343B2 (en) 2019-08-05 2025-10-01 Hoppr Ltd Method and system for delivering content to a media playback device
US11095944B2 (en) * 2019-08-19 2021-08-17 Roku, Inc. Content-modification system with broadcast schedule utilization feature
US11049176B1 (en) 2020-01-10 2021-06-29 House Of Skye Ltd Systems/methods for identifying products within audio-visual content and enabling seamless purchasing of such identified products by viewers/users of the audio-visual content
US11606613B2 (en) * 2020-02-27 2023-03-14 Rovi Guides, Inc. Systems and methods for generating dynamic annotations
US20220207787A1 (en) * 2020-12-28 2022-06-30 Q Alpha, Inc. Method and system for inserting secondary multimedia information relative to primary multimedia information
US11494803B2 (en) * 2021-02-11 2022-11-08 Roku, Inc. Content modification system with viewer behavior-based content delivery selection feature
US11604420B2 (en) * 2021-05-03 2023-03-14 Kla Corporation Self-calibrating overlay metrology
US20240364946A1 (en) * 2023-04-28 2024-10-31 Invidi Technologies Corporation In-content advertising system

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101631239A (zh) * 2008-07-17 2010-01-20 北京亿科三友科技发展有限公司 识别动态视频内容的系统
CN102696233A (zh) * 2009-09-14 2012-09-26 Tivo有限公司 多功能多媒体装置
CN103617263A (zh) * 2013-11-29 2014-03-05 安徽大学 一种基于多模态特征的电视广告片花自动检测方法
CN103686254A (zh) * 2012-09-17 2014-03-26 公共电视公司 广告的自动本地化
US8949889B1 (en) * 2012-07-09 2015-02-03 Amazon Technologies, Inc. Product placement in content
CN104581222A (zh) * 2015-01-05 2015-04-29 李伟贤 一种在视频中快速识别广告位并嵌入广告的方法
CN105850149A (zh) * 2014-03-28 2016-08-10 松下知识产权经营株式会社 影像接收装置、参数设定方法以及附加信息显示系统

Family Cites Families (26)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7334249B1 (en) * 2000-04-26 2008-02-19 Lucent Technologies Inc. Method and apparatus for dynamically altering digital video images
US20040194128A1 (en) * 2003-03-28 2004-09-30 Eastman Kodak Company Method for providing digital cinema content based upon audience metrics
US20070124762A1 (en) * 2005-11-30 2007-05-31 Microsoft Corporation Selective advertisement display for multimedia content
JP4767723B2 (ja) * 2006-03-03 2011-09-07 富士通株式会社 指紋認証装置、指紋認証方法、指紋認証プログラム及び携帯端末装置
US8549554B2 (en) * 2006-03-07 2013-10-01 Sony Computer Entertainment America Llc Dynamic replacement of cinematic stage props in program content
US7747864B2 (en) * 2006-06-29 2010-06-29 Mircosoft Corporation DVD identification and managed copy authorization
US20080089551A1 (en) * 2006-10-16 2008-04-17 Ashley Heather Interactive TV data track synchronization system and method
US9124631B2 (en) * 2009-05-08 2015-09-01 Google Inc. Content syndication in web-based media via ad tagging
US20110321082A1 (en) * 2010-06-29 2011-12-29 At&T Intellectual Property I, L.P. User-Defined Modification of Video Content
KR101211098B1 (ko) * 2011-04-25 2012-12-11 (주)엔써즈 클라이언트 단말기측으로 네트워크를 통해 방송에 포함된 광고와 연관된 정보를 제공하는 시스템 및 방법
US20130031579A1 (en) * 2011-07-28 2013-01-31 United Video Properties, Inc. Systems and methods for selectively modifying the display of advertisements and providing supplementary media content
US20140089815A1 (en) * 2012-09-21 2014-03-27 Google Inc. Sharing Content-Synchronized Ratings
US9794642B2 (en) * 2013-01-07 2017-10-17 Gracenote, Inc. Inserting advertisements into video content
US9635417B2 (en) * 2013-04-05 2017-04-25 Dolby Laboratories Licensing Corporation Acquisition, recovery, and matching of unique information from file-based media for automated file detection
JP6267789B2 (ja) * 2013-06-27 2018-01-24 インテル・コーポレーション メディアコンテンツの中への視覚広告コンテンツの適応的な埋め込み
US9654814B2 (en) * 2013-10-28 2017-05-16 Microsoft Technology Licensing, Llc Video frame selection for targeted content
US9743153B2 (en) * 2014-09-12 2017-08-22 Sorenson Media, Inc Content replacement with onscreen displays
US9565456B2 (en) * 2014-09-29 2017-02-07 Spotify Ab System and method for commercial detection in digital media environments
US9672791B2 (en) * 2015-01-14 2017-06-06 Lenovo (Singapore) Pte. Ltd. Actuation of device for viewing of first content frames presented on a display between second content frames
US20160316261A1 (en) * 2015-04-23 2016-10-27 Sorenson Media, Inc. Automatic content recognition fingerprint sequence matching
WO2016172715A1 (en) * 2015-04-23 2016-10-27 Sorenson Media, Inc. Content replacement with onscreen displays
US9743154B2 (en) * 2015-09-09 2017-08-22 Sorenson Media, Inc Dynamic video advertisement replacement
KR102263898B1 (ko) * 2015-12-16 2021-06-15 그레이스노트, 인코포레이티드 동적 비디오 오버레이
US10432994B2 (en) * 2016-02-17 2019-10-01 The Nielsen Company (Us), Llc Content comparison testing on linear media streams
US9906831B2 (en) * 2016-02-24 2018-02-27 Sorenson Media, Inc. Fingerprinting media content using hashing
US9924222B2 (en) * 2016-02-29 2018-03-20 Gracenote, Inc. Media channel identification with multi-match detection and disambiguation based on location

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101631239A (zh) * 2008-07-17 2010-01-20 北京亿科三友科技发展有限公司 识别动态视频内容的系统
CN102696233A (zh) * 2009-09-14 2012-09-26 Tivo有限公司 多功能多媒体装置
US8949889B1 (en) * 2012-07-09 2015-02-03 Amazon Technologies, Inc. Product placement in content
CN103686254A (zh) * 2012-09-17 2014-03-26 公共电视公司 广告的自动本地化
CN103617263A (zh) * 2013-11-29 2014-03-05 安徽大学 一种基于多模态特征的电视广告片花自动检测方法
CN105850149A (zh) * 2014-03-28 2016-08-10 松下知识产权经营株式会社 影像接收装置、参数设定方法以及附加信息显示系统
CN104581222A (zh) * 2015-01-05 2015-04-29 李伟贤 一种在视频中快速识别广告位并嵌入广告的方法

Also Published As

Publication number Publication date
US10542326B2 (en) 2020-01-21
KR20190118651A (ko) 2019-10-18
EP3603079A1 (en) 2020-02-05
CN114501063A (zh) 2022-05-13
KR102263896B1 (ko) 2021-06-15
WO2018183441A1 (en) 2018-10-04
US20180288494A1 (en) 2018-10-04
CN110476428A (zh) 2019-11-19
US20200107082A1 (en) 2020-04-02
CN114501063B (zh) 2024-04-05
JP2020512775A (ja) 2020-04-23
JP7053655B2 (ja) 2022-04-12
US11039222B2 (en) 2021-06-15

Similar Documents

Publication Publication Date Title
US11212582B2 (en) Providing restricted overlay content to an authorized client device
CN110476428B (zh) 使用覆盖进行定向内容放置的方法和系统
US9877085B2 (en) Detecting channel change in automatic content recognition fingerprint matching
US11140435B2 (en) Interactive overlays to determine viewer data
US11563988B2 (en) Employing automatic content recognition to allow resumption of watching interrupted media program from television broadcast
HK40014843A (en) Detecting channel change in automatic content recognition fingerprint matching

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
TA01 Transfer of patent application right
TA01 Transfer of patent application right

Effective date of registration: 20210712

Address after: California, USA

Applicant after: Liuke Co.,Ltd.

Address before: New York State, USA

Applicant before: Nielsen (USA) Ltd.

GR01 Patent grant
GR01 Patent grant