CN110472175A - User behavior analysis method and terminal device - Google Patents
User behavior analysis method and terminal device Download PDFInfo
- Publication number
- CN110472175A CN110472175A CN201910593762.XA CN201910593762A CN110472175A CN 110472175 A CN110472175 A CN 110472175A CN 201910593762 A CN201910593762 A CN 201910593762A CN 110472175 A CN110472175 A CN 110472175A
- Authority
- CN
- China
- Prior art keywords
- data
- interface assembly
- user
- target pages
- little
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The present invention is suitable for computer application technology, provide a kind of user behavior analysis method, terminal device and computer readable storage medium, it include: by using class browser technology accession page, and detection is scanned to current page program, according to it is preset bury specification and find all in the page bury point element and its bury a coding, in each figure for drawing a same size on a little corresponding page assembly that buries as label, intuitively to show very much user's service condition of each element on each page by these labels, and it point element can be buried further obtains this by clicking this and bury analysis report a little, promote the intuitive of user behavior analysis.
Description
Technical field
The invention belongs to computer application technology more particularly to a kind of user behavior analysis method, terminal device and
Computer readable storage medium.
Background technique
As internet enters the epoch broken out comprehensively, the trend of sustainable growth is also presented in Websites quantity.The marketing of website
It promotes, the effect of user experience becomes most of website webmasters and is badly in need of the index understood.Once flow was as uniquely measuring
Epoch pass by, and web analytics technology is a dark horse, and become a completely new industry, all data of website increasingly by
Pay attention to, becomes the decision support of corporate operations personnel approval.Therefore, big data era instantly, obtain web analytics data
Have become the urgent need of internet practitioner with conclusion.Website user's behavior is divided according to website master data
Analysis then carries out product adjustment, the potential value of website can be constantly excavated, so that the business health of driving effectively develops.
Chart report is generated by analysis user behavior data in the prior art, but this mode cannot be intuitive, clear
Display data service condition or user behavior information.
Summary of the invention
In view of this, the embodiment of the invention provides a kind of user behavior analysis methods, terminal device and computer-readable
Storage medium, with solve in the prior art cannot it is intuitive, clearly show that asking for data service condition or user behavior information
Topic.
The first aspect of the embodiment of the present invention provides a kind of user behavior analysis method, comprising:
Target pages to be analyzed are obtained, and determine the interface assembly preset and buried a little in the target pages；It is described to bury a little
User for acquiring target pages median surface component uses data；
By described bury the user of a little corresponding interface assembly is buried described in acquisition use data；
It is each buried in the target pages and adds pictorial symbolization on a little corresponding interface assembly, and the user is used
Data identify in the pictorial symbolization on the interface assembly.
The second aspect of the embodiment of the present invention provides a kind of terminal device, including memory, processor and is stored in
In the memory and the computer program that can run on the processor, when the processor executes the computer program
It performs the steps of
Target pages to be analyzed are obtained, and determine the interface assembly preset and buried a little in the target pages；It is described to bury a little
User for acquiring target pages median surface component uses data；
By described bury the user of a little corresponding interface assembly is buried described in acquisition use data；
It is each buried in the target pages and adds pictorial symbolization on a little corresponding interface assembly, and the user is used
Data identify in the pictorial symbolization on the interface assembly.
The third aspect of the embodiment of the present invention provides a kind of terminal device, comprising:
Determination unit for obtaining target pages to be analyzed, and determines the interface preset and buried a little in the target pages
Component；Described bury a little uses data for acquiring the user of target pages median surface component；
Acquiring unit, for burying the user of a little corresponding interface assembly described in an acquisition by described bury and using data；
Unit is identified, adds pictorial symbolization on a little corresponding interface assembly for each burying in the target pages, and
The user is identified in the pictorial symbolization on the interface assembly using data.
The fourth aspect of the embodiment of the present invention provides a kind of computer readable storage medium, the computer storage medium
It is stored with computer program, the computer program includes program instruction, and described program instruction makes institute when being executed by a processor
State the method that processor executes above-mentioned first aspect.
Existing beneficial effect is the embodiment of the present invention compared with prior art:
The embodiment of the present invention is scanned spy by using class browser technology accession page, and to current page program
Survey, according to it is preset bury specification find it is all in the page bury point element and its bury a coding, described bury a correspondence each
Page assembly on draw the figure of same size as label, to mark by these very intuitively in each page
User's service condition of each element of upper display, and this can bury point element by click and further obtain this and bury analysis report a little
It accuses, promotes the intuitive of user behavior analysis.
Detailed description of the invention
It to describe the technical solutions in the embodiments of the present invention more clearly, below will be to embodiment or description of the prior art
Needed in attached drawing be briefly described, it should be apparent that, the accompanying drawings in the following description is only of the invention some
Embodiment for those of ordinary skill in the art without any creative labor, can also be according to these
Attached drawing obtains other attached drawings.
Fig. 1 is the flow chart for the user behavior analysis method that the embodiment of the present invention one provides；
Fig. 2 is the flow chart of user behavior analysis method provided by Embodiment 2 of the present invention；
Fig. 3 is that user provided by Embodiment 2 of the present invention uses interface；
Fig. 4 is that the user provided by Embodiment 2 of the present invention based on pictorial symbolization uses interface；
Fig. 5 is the schematic diagram for the terminal device that the embodiment of the present invention three provides；
Fig. 6 is the schematic diagram for the terminal device that the embodiment of the present invention four provides.
Specific embodiment
In being described below, for illustration and not for limitation, the tool of such as particular system structure, technology etc is proposed
Body details, to understand thoroughly the embodiment of the present invention.However, it will be clear to one skilled in the art that there is no these specific
The present invention also may be implemented in the other embodiments of details.In other situations, it omits to well-known system, device, electricity
The detailed description of road and method, in case unnecessary details interferes description of the invention.
In order to illustrate technical solutions according to the invention, the following is a description of specific embodiments.
It is the flow chart for the user behavior analysis method that the embodiment of the present invention one provides referring to Fig. 1, Fig. 1.In the present embodiment
The executing subject of user behavior analysis method is terminal.Terminal includes but is not limited to smart phone, tablet computer, wearable device
Equal mobile terminals, can also be desktop computer etc..User behavior analysis method as shown in the figure may comprise steps of:
S101, target pages to be analyzed are obtained, and determines the interface assembly preset and buried a little in the target pages；It is described
It buries and a little uses data for acquiring the user of target pages median surface component.
With the continuous growth of internet, the function of enterprise product is all constantly improve, a large amount of websites also Jian begin thinking how
Optimize itself design to obtain the favor of more users, to show one's talent in keen competition.But website is wanted preferably
Optimization, just have to be understood that website there are the problem of and can optimize place, this requires websites to have to through rigorous analysis,
Obtain valuable user behavior data.E-commerce, enterprise product order, on online offline/line to line business under line etc.
As emerging internet branch field, most of website is order to be completed using user as target web, therefore determine
It is that operating process is namely interactive on webpage to user that demand of this kind of website to user behavior analysis, which has most then,
Process weight analysis.
Pass through the user behavior analysis based on interactive process, it will be appreciated that user is to the process experience of product, acquisition and uses
The relevant data of family behavior, and interaction design teacher, product manager, visual designer are assisted based on the conclusion studied above and data
Deng the progress work such as product design and redesign, products innovation, interface vision guide.This is for promoting product strategy, guidance friendship
Mutual interface improvement, promotion user experience etc. are all of great significance.We are in the angle managed to company's marketing, it would be desirable to
Understand the data such as flow, the behavior of our users using our products when, be most directly also most important mode is to understand
Our product hypertext markup language (Hypertext Markup Language, HTML) page function has on earth daily
How many users have accessed, and access the user to come clicks which function on the page.However we did this in the past
When a little analysis, difficulty be it is very big, we will access one and bury a client first, bury a little in specified position addition
Code, and a coding is buried to specific.Then after generating user data, we just obtain difference and bury a coding correspondence not on the same day
One report of the user click frequency of phase.
A cost is buried as maintenance and difficulty is very big, first has to then need to a carry out coding tube reason is buried rear
All exploitations of the continuous page will keep updating at any time in updating, and report content is a two-dimensional data form, each coding
It corresponds in functional location, the problem of there is also a reading difficulties.By using the ability of client graphical technology, we
It is innovated to the problem of burying the point data bad reading of bad maintenance in the past.Firstly, we utilize HTML, class browser is used
Client-side technology realizes to the scanning probe of application program, finds according to our specification of burying and all in the page buries a member
Element, and found a coding is buried.
S102, the user of a little corresponding interface assembly is buried described in acquisition use data by described bury.
Target pages to be analyzed are being got, and are being determined in target pages after the default page assembly buried a little, we
A little it can bury a little corresponding page assembly user to acquire by burying and use data.Wherein, user may include using data
User's clicking here at the component, or the information such as process caused by the interface assembly data are clicked, it does not do herein
It limits.
When bury to applications such as application program or webpages, in generation, directly can be write in client by developer
Code usually writes in the code of specified control triggering, once triggering, code is just executed such control.By this
Mode can be such that developer accurately manipulates and when generate and transmit data, and which data transmitted, with higher
Flexibility.In such a way that visualization is buried a little, for example, introducing the analysis of Sensors Analytics mind plan in web page code
JavaScript Software Development Kit (Software Development Kit, SDK) code, from Sensors
It, can be automatically into visualization when the backstage visualization of Analytics buries an administration interface and jumps to the web station interface of user
Bury dot pattern.Under this scheme, user when clicking arbitrary interface component on webpage, can by Sensors Analytics
The information such as uniform resource locator (Uniform Resource Locator, URL), the hierarchical relationship of this element are got to retouch
State this interface assembly.When being provided with this element and some event is associated, SDK can be raw these related informations and client
At configuration information, and it is stored in the corresponding save location of Sensors Analytics offer.When real user is with common mould
When formula accesses this webpage, SDK can load configuration information automatically, to use Sensors when corresponding element is clicked
The data transmission interface of Analytics tracks corresponding event.This mode each buries the program of point process, In without coding
Addition it is new do not need to issue new code release when burying yet, the efficiency buried a little, applicability with higher can be improved.
By burying a little available operation data to user when using applications such as application program or webpages, example
Such as, the various movements occurred during using client, for example, in the application click a button, jump to another page,
Upper and lower page turning etc., these are all client user behaviors logs, and this log is mainly the laws of use for analyzing user, are then utilized
This rule carries out personalized customization.Log relevant to server, such as Caton, police can also be a little got by burying
This partial data is carried out analysis and is conducive to look by announcement, mistake or collapse etc., the data being abnormal by records application program
The existing abnormal origin cause of formation is found out, to determine the solution of the exception.It, will by burying the data a little got in the present embodiment
These data correspondence is shown in this and buries on a little corresponding interface assembly, to represent the current interface group more explicitly
User's service condition of part.
S103, it is each buried in the target pages and adds pictorial symbolization on a little corresponding interface assembly, and by the use
Family is identified in the pictorial symbolization on the interface assembly using data.
After by burying the user for a little getting the interface in interface assembly using data, we pass through in target pages
Each of bury and add pictorial symbolization on a little corresponding interface assembly, to show making for the interface assembly by the pictorial symbolization
With situation, the mode of service condition is shown, be by carrying out user in image tagged on interface assembly using data
Mark, user can be made intuitively to obtain the service condition of the interface assembly on the subscriber terminal.
Further, step S103 can specifically include step S1031~S1033:
S1031: it is each buried in the target pages and adds pictorial symbolization on a little corresponding interface assembly.
We bury in each of target pages and add pictorial symbolization on a little corresponding interface assembly, and the mode of addition can be with
It is the control that addition has certain transparency on interface assembly, this control is covered on corresponding interface assembly, is passed through
This control shows user's service condition, has no effect on normal interface assembly and uses.By burying a page assembly at place
The upper figure for drawing a same size is as label.Illustratively, the flow buried a little is inquired by burying a coding, finally stream
Amount data are directly shown on interface, in addition to this data on flows, can also have it is other using data, such as using when
It is long.
It should be noted that in this programme collected point data of burying be to bury the user of a little corresponding element for this
It uses, the use data not comprising the other elements in the webpage, the corresponding point data of burying of different elements is independent.Also,
After getting this and burying point data, we are also to bury corresponding display user use in a little pictorial symbolization of corresponding element at this
Situation does not need to carry out all elements being uniformly processed and analyzing using data in the page again, is more clear and intuitively.
S1032: it according to preset data level division rule, the corresponding display mode of each data level, determines each
Bury the display mode that a user for acquisition uses data.
It is preset with data level division rule and the corresponding display mode of each data level in the present embodiment, is obtaining
To user using after data, we can determine that user uses corresponding data of data etc. by data level division rule
Grade, then by the corresponding display mode of each data level, determine and each bury the display mode that a user for acquisition uses data.
Illustratively, because burying the data of a traffic statistics using the rendering of class browser technology, can accomplish
Data on flows and heating power situation are directly displayed on webpage about the same with user interface.Heating power passes through to form and aspect, saturation degree, bright
Spend (Hue Saturation Lightness, HSL) color mode, fixed form and aspect 0 (H), saturation degree 100% (S), lightness (L).
It corresponds to by setting the brightness value in different threshold ranges and shows different temperatures.Illustratively, work as page data by comparing
Maximum value and minimum value are distributed in 60%~90%, be equivalent to by display HSL (0,100%, 60%)~HSL (0,100%,
90%) distribution of color shows the temperature of different function position.Different temperatures are shown by this different color mode
The threshold of user behavior analysis can be greatly reduced in mode, and a common user can analyze user in current page
Behavior.
S1033: according to each display mode buried a user for acquisition and use data, on the interface assembly
The data image is shown in pictorial symbolization.
Pattern algorithm is used in this programme, the max min for burying quantity each to current page carries out operation, obtains
Each buries point element and show that depth color value is plotted on interface element according to the data on flows of oneself out, to obtain one
It is combined with point data and page elements thermodynamic chart is buried with function interface, it can be intuitive to see that user is assembling
Which function used.Due to the friendly of used graph technology, thermodynamic chart supports mobile client and pc client simultaneously
Html page, can almost cover the user behavior analysis of all Web sites.
Illustratively, user can be converted to the brightness of element color difference using the flow temperature numerical value in data, satisfied
And degree, to obtain the hot-zone effect at interface.
Above scheme by obtaining target pages to be analyzed, and determines the interface preset and buried a little in the target pages
Component；Described bury a little uses data for acquiring the user of target pages median surface component；An acquisition institute is buried by described
It states and buries the user of a little corresponding interface assembly and use data；It each buries in the target pages and adds on a little corresponding interface assembly
Add pictorial symbolization, and the user is identified in the pictorial symbolization on the interface assembly using data.It is clear by using class
It lookes at the device technology access page, and detection is scanned to current page application program, the page is found according to a preset specification of burying
In it is all bury point element and its bury a coding, described bury one same size of drafting on a little corresponding page assembly each
Figure is as label, intuitively to show very much user's service condition of each element on each page by these labels,
And point element can be buried further obtain this by clicking this and bury analysis report a little, promote the intuitive of user behavior analysis.
Referring to fig. 2, Fig. 2 is the flow chart of user behavior analysis method provided by Embodiment 2 of the present invention.In the present embodiment
The executing subject of user behavior analysis method is terminal.Terminal includes but is not limited to smart phone, tablet computer, wearable device
Equal mobile terminals, can also be desktop computer etc..User behavior analysis method as shown in the figure may comprise steps of:
S201: target pages to be analyzed are obtained, and determine the interface assembly preset and buried a little in the target pages；It is described
It buries and a little uses data for acquiring the user of target pages median surface component.
Target pages to be analyzed are obtained, and determine the interface assembly preset and buried a little in the target pages, determine default bury
The mode of the interface assembly of point can be by way of the program code for inquiring target pages and determine.
Further, step S201 can specifically include step:
Hypertext markup language html page and its page program to be analyzed are obtained, and the html page is made
For target pages；
According to the page program, the interface assembly in the target pages is identified；
The interface assembly in the target pages is scanned, determines the interface group preset and buried a little in the target pages
Part.
Specifically, obtaining html page and its page program to be analyzed, the mode obtained can be to be set by terminal
The network address for the Webpage that preparation is sent obtains this target pages, and by way of obtain web page program in the page come
Obtain the page program of the Webpage.After getting the page program of target pages, we pass through identification page object
The page program in face determines the interface assembly in the target pages.We utilize HTML technology, use class browser client skill
Art realizes the scanning probe to application program, such as using node-webkit class browser technology, buries a specification according to us
Find it is all in the page bury point element, and found a coding is buried, to determine the default interface group buried a little in target pages
Part.
S202: the user of a little corresponding interface assembly is buried described in acquisition use data by described bury.
The implementation of S102 is identical in S202 embodiment corresponding with Fig. 1 in the present embodiment, specifically refers to
The associated description of S102 in the corresponding embodiment of Fig. 1, details are not described herein.
S203: each burying in the target pages and add pictorial symbolization on a little corresponding interface assembly, and by the use
Family is identified in the pictorial symbolization on the interface assembly using data.
After by burying the user for a little getting the interface in interface assembly using data, we pass through in target pages
Each of bury and add pictorial symbolization on a little corresponding interface assembly, to show making for the interface assembly by the pictorial symbolization
With situation, the mode of service condition is shown, be by carrying out user in image tagged on interface assembly using data
Mark, user can be made intuitively to obtain the service condition of the interface assembly on the subscriber terminal.
Further, step S203 can specifically include step S2031~S2033:
S2031: it is each buried in the target pages and adds pictorial symbolization on a little corresponding interface assembly.
The implementation of S1031 is identical in S2031 embodiment corresponding with Fig. 1 in the present embodiment, can specifically join
The associated description of the S1031 in the corresponding embodiment of Fig. 1 is examined, details are not described herein.
S2032: data processing is carried out using data to the user, and is generated according to the user after processing using data
Data image.
We first have to pre-process a large amount of user data after getting user using data.It needs
It is bright, in this programme it is collected bury point data be buried just for this little corresponding element user use, do not include should
Use data of other elements in webpage, also, after getting this and burying point data, we be also this bury it is a little corresponding
Corresponding display user's service condition in the pictorial symbolization of element, therefore, here from acquisition data, target data to display datagram
Shape is all buried between a little and is individually carried out, do not influenced by other elements, in this way, volume of transmitted data, data can be reduced
The time being uniformly processed.
It can be to clear up number by data cleansing, data cleansing when carrying out data processing using data to user
It is inconsistent in, initial data is standardized.It helps to delete useless note by a pre-defined default rule base
Record.It should be noted that since the statistics target of different classes of website or different page elements is different, such as e-business network
It stands, information reading website, Video Music website etc., it is possible to preset different data cleansing rules.
Further, other than data cleansing, data identification can also be carried out using data to user, such as user knows
Not, session identification or things identification etc..By being identified to user using data, available user is using the application
Specific usage behavior when program process, these usage behaviors are shown or are marked in the pictorial symbolization of the element, more
Add the detailed specific user behavior of embodiment.
Illustratively, user's identification is to, using the user for accessing the web page element is identified in data, know from user
Other user has the heuristic rule of some fixations, and illustratively, different IP address represents different user；IP address phase
Together, but user uses statistics indicate that the browser or operating system of user change, then represents different user；IP address phase
Together, browser or operating system are also identical, but replica detection or access time stamp prove that request comes from different user.Except this
Except, it can also be identified by session, whether verification user repeatedly has accessed from across the biggish log recording of time section
The website, general session duration are 30 minutes, and the purpose of session identification is exactly that the access record of user is divided into individual session.
Transaction recognition is that page reference sequence is divided into the logic unit for representing Web affairs or user conversation.
S2033: the data image is shown in the pictorial symbolization of the interface assembly.
After being handled using data user, data image, these data are generated according to the data after processing
Image can show the service condition of data by the thermodynamic chart of different saturation.
Illustratively, it is detailed in Figure of description 3 and attached drawing 4, attached drawing 3 is to use boundary without adding the user of pictorial symbolization
Face, attached drawing 4 is to be added to the user of pictorial symbolization and data image using interface, wherein passing through different saturation or different face
The pictorial symbolization of color come show user using data cases, the thermodynamic chart that direct detection obtains in the visualization tool, Ke Yizhi
It sees ground and sees that user mainly uses " mine determines throwing " and " my bank card " two functionally.
S204: the data analysis request that terminal device is sent is obtained；The data analysis request is by clicking user interface
In interface assembly triggering.
After showing data image in the image tagged of interface assembly, the terminal device of user terminal can be sent out at any time
Data analysis request is sent, the triggering mode of data analysis request can be by clicking some interface assembly in the user interface
Mode trigger.Data analysis request in the present embodiment is used to generate number according to the analysis object in data analysis request
According to analysis report, for user terminal use.
S205: according to the data analysis request, interface assembly corresponding with the data analysis request is determined.
It is determining to be analyzed with data according to the analysis object in data analysis request after getting data analysis request
Request corresponding interface assembly.Specifically, user terminal is after clicking some interface assembly, it can be according to the interface assembly
Component mark, automatically generated data analysis request, and the component mark of interface assembly is also included in the data analysis request
Know.So that the terminal device of server-side after receiving data analysis request, can be determined according to data analysis request wait divide
The interface assembly of analysis, to determine the service condition of the interface assembly by burying point data.
S206: according to the pictorial symbolization on the corresponding interface assembly of the data analysis request, analysis report is generated, and will
The analysis report is sent to the terminal device.
Corresponding interface assembly and image tagged therein are determined according to data analysis request, can determine the interface group
The user of part uses data and its display mode, we automatically generate analysis report using data by display mode and user
It accuses, and says that analysis report is sent to terminal device.
Further, the report template of analysis report is preset in the present embodiment, we can be directly according to interface assembly
Component mark, the interface assembly user using data and the pictorial symbolization in the interface assembly display mode, automatically
Analysis report is generated, the efficiency of report generation is improved.
Above scheme by obtaining target pages to be analyzed, and determines the interface preset and buried a little in the target pages
Component；Described bury a little uses data for acquiring the user of target pages median surface component；An acquisition institute is buried by described
It states and buries the user of a little corresponding interface assembly and use data；It each buries in the target pages and adds on a little corresponding interface assembly
Add pictorial symbolization, and the user is identified in the pictorial symbolization on the interface assembly using data.In the page object
It is each buried in face and adds pictorial symbolization on a little corresponding interface assembly；According to preset data level division rule, each data
The corresponding display mode of grade determines each display mode buried a user for acquisition and use data；According to each described
The display mode that a user for acquisition uses data is buried, the datagram is shown in the pictorial symbolization on the interface assembly
Picture.By the html page that determination is to be analyzed, and by using class browser technology accession page, and to current page application journey
Sequence is scanned detection, according to it is preset bury specification find it is all in the page bury point element and its bury a coding, each
The figure that a same size is drawn on a little corresponding page assembly that buries is as label, with very intuitive by these labels
The user's service condition for showing each element on each page, and point element can be buried further obtain this by clicking this and bury
The analysis report of point, promotes the intuitive of user behavior analysis.
It is a kind of schematic diagram for terminal device that the embodiment of the present invention three provides referring to Fig. 5, Fig. 5.What terminal device included
Each unit is used to execute each step in the corresponding embodiment of FIG. 1 to FIG. 2.Referring specifically to the corresponding implementation of FIG. 1 to FIG. 2
Associated description in example.For ease of description, only the parts related to this embodiment are shown.The terminal device of the present embodiment
500 include:
Determination unit 501 for obtaining target pages to be analyzed, and determines the boundary for presetting and being buried a little in the target pages
Face component；Described bury a little uses data for acquiring the user of target pages median surface component；
Acquiring unit 502, for burying the user of a little corresponding interface assembly described in an acquisition by described bury and using data；
Unit 503 is identified, adds pictorial symbolization on a little corresponding interface assembly for each burying in the target pages,
And the user is identified in the pictorial symbolization on the interface assembly using data.
Further, the determination unit 501 may include:
Page acquiring unit, for obtaining hypertext markup language html page and its page program to be analyzed,
And using the html page as target pages；
Recognition unit, for identifying the interface assembly in the target pages according to the page program；
Scanning element is determined in the target pages and is preset for scanning the interface assembly in the target pages
Bury interface assembly a little.
Further, the mark unit 503 may include:
Adding unit adds pictorial symbolization on a little corresponding interface assembly for each burying in the target pages；
Generation unit for carrying out data processing using data to the user, and is used according to the user after processing
Data generate data image；
Display unit, for showing the data image in the pictorial symbolization of the interface assembly.
Further, the terminal device can also include:
Request unit, for obtaining the data analysis request of terminal device transmission；The data analysis request passes through
Click the interface assembly triggering in user interface；
Component determination unit, for determining boundary corresponding with the data analysis request according to the data analysis request
Face component；
Report generation unit, for generating according to the pictorial symbolization on the corresponding interface assembly of the data analysis request
Analysis report, and the analysis report is sent to the terminal device.
Further, the mark unit 503 can also include:
Adding unit adds pictorial symbolization on a little corresponding interface assembly for each burying in the target pages；
Stage unit is used for according to preset data level division rule, the corresponding display mode of each data level, really
Fixed each display mode buried a user for acquisition and use data；
Image-display units, for burying a user for acquisition using the display mode of data, described according to each described
The data image is shown in pictorial symbolization on interface assembly.
Above scheme by obtaining target pages to be analyzed, and determines the interface preset and buried a little in the target pages
Component；Described bury a little uses data for acquiring the user of target pages median surface component；An acquisition institute is buried by described
It states and buries the user of a little corresponding interface assembly and use data；It each buries in the target pages and adds on a little corresponding interface assembly
Add pictorial symbolization, and the user is identified in the pictorial symbolization on the interface assembly using data.In the page object
It is each buried in face and adds pictorial symbolization on a little corresponding interface assembly；According to preset data level division rule, each data
The corresponding display mode of grade determines each display mode buried a user for acquisition and use data；According to each described
The display mode that a user for acquisition uses data is buried, the datagram is shown in the pictorial symbolization on the interface assembly
Picture.By the html page that determination is to be analyzed, and by using class browser technology accession page, and to current page application journey
Sequence is scanned detection, according to it is preset bury specification find it is all in the page bury point element and its bury a coding, each
The figure that a same size is drawn on a little corresponding page assembly that buries is as label, with very intuitive by these labels
The user's service condition for showing each element on each page, and point element can be buried further obtain this by clicking this and bury
The analysis report of point, promotes the intuitive of user behavior analysis.
Fig. 6 is the schematic diagram for the terminal device that the embodiment of the present invention four provides.As shown in fig. 6, the terminal of the embodiment is set
Standby 6 include: processor 60, memory 61 and are stored in the meter that can be run in the memory 61 and on the processor 60
Calculation machine program 62.The processor 60 realizes that above-mentioned each user behavior analysis method is implemented when executing the computer program 62
Step in example, such as step 101 shown in FIG. 1 is to 103.Alternatively, when the processor 60 executes the computer program 62
Realize the function of each module/unit in above-mentioned each Installation practice, such as the function of unit 301 to 303 shown in Fig. 3.
Illustratively, the computer program 62 can be divided into one or more module/units, it is one or
Multiple module/units are stored in the memory 61, and are executed by the processor 60, to complete the present invention.Described one
A or multiple module/units can be the series of computation machine program instruction section that can complete specific function, which is used for
Implementation procedure of the computer program 62 in the terminal device 6 is described.
The terminal device 6 can be the calculating such as desktop PC, notebook, palm PC and cloud server and set
It is standby.The terminal device may include, but be not limited only to, processor 60, memory 61.It will be understood by those skilled in the art that Fig. 6
The only example of terminal device 6 does not constitute the restriction to terminal device 6, may include than illustrating more or fewer portions
Part perhaps combines certain components or different components, such as the terminal device can also include input-output equipment, net
Network access device, bus etc..
Alleged processor 60 can be central processing unit (Central Processing Unit, CPU), can also be
Other general processors, digital signal processor (Digital Signal Processor, DSP), specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor is also possible to any conventional processor
Deng.
The memory 61 can be the internal storage unit of the terminal device 6, such as the hard disk or interior of terminal device 6
It deposits.The memory 61 is also possible to the External memory equipment of the terminal device 6, such as be equipped on the terminal device 6
Plug-in type hard disk, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card dodge
Deposit card (Flash Card, FC) etc..Further, the memory 61 can also have been deposited both the inside including the terminal device 6
Storage unit also includes External memory equipment.The memory 61 is for storing the computer program and terminal device institute
Other programs and data needed.The memory 61 can be also used for temporarily storing the number that has exported or will export
According to.
It is apparent to those skilled in the art that for convenience of description and succinctly, only with above-mentioned each function
Can unit, module division progress for example, in practical application, can according to need and by above-mentioned function distribution by different
Functional unit, module are completed, i.e., the internal structure of described device is divided into different functional unit or module, more than completing
The all or part of function of description.Each functional unit in embodiment, module can integrate in one processing unit, can also
To be that each unit physically exists alone, can also be integrated in one unit with two or more units, it is above-mentioned integrated
Unit both can take the form of hardware realization, can also realize in the form of software functional units.In addition, each function list
Member, the specific name of module are also only for convenience of distinguishing each other, the protection scope being not intended to limit this application.Above system
The specific work process of middle unit, module, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, is not described in detail or remembers in some embodiment
The part of load may refer to the associated description of other embodiments.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
If the integrated module/unit be realized in the form of SFU software functional unit and as independent product sale or
In use, can store in a computer readable storage medium.Based on this understanding, the present invention realizes above-mentioned implementation
All or part of the process in example method, can also instruct relevant hardware to complete, the meter by computer program
Calculation machine program can be stored in a computer readable storage medium.
Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although referring to aforementioned reality
Applying example, invention is explained in detail, those skilled in the art should understand that: it still can be to aforementioned each
Technical solution documented by embodiment is modified or equivalent replacement of some of the technical features；And these are modified
Or replacement, the spirit and scope for technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution should all
It is included within protection scope of the present invention.
Claims (10)
1. a kind of user behavior analysis method characterized by comprising
Target pages to be analyzed are obtained, and determine the interface assembly preset and buried a little in the target pages；Described bury a little is used for
The user for acquiring target pages median surface component uses data；
By described bury the user of a little corresponding interface assembly is buried described in acquisition use data；
It is each buried in the target pages and adds pictorial symbolization on a little corresponding interface assembly, and the user is used into data
It is identified in the pictorial symbolization on the interface assembly.
2. user behavior analysis method as described in claim 1, which is characterized in that it is described to obtain target pages to be analyzed,
And determine the interface assembly preset and buried a little in the target pages, comprising:
Hypertext markup language html page and its page program to be analyzed are obtained, and using the html page as mesh
Mark the page；
According to the page program, the interface assembly in the target pages is identified；
The interface assembly in the target pages is scanned, determines the interface assembly preset and buried a little in the target pages.
3. user behavior analysis method as described in claim 1, which is characterized in that described each to be buried in the target pages
Pictorial symbolization is added on the corresponding interface assembly of point, and the user is used into pictorial symbolization of the data on the interface assembly
Middle mark, comprising:
It is each buried in the target pages and adds pictorial symbolization on a little corresponding interface assembly；
Data processing is carried out using data to the user, and data image is generated using data according to the user after processing；
The data image is shown in the pictorial symbolization of the interface assembly.
4. user behavior analysis method as described in any one of claims 1-3, which is characterized in that described in the target pages
In each bury and add pictorial symbolization on a little corresponding interface assembly, and by the user using data on the interface assembly
After being identified in pictorial symbolization, further includes:
Obtain the data analysis request that terminal device is sent；The data analysis request is by clicking the interface group in user interface
Part triggering；
According to the data analysis request, interface assembly corresponding with the data analysis request is determined；
According to the pictorial symbolization on the corresponding interface assembly of the data analysis request, analysis report is generated, and by the analysis
Report is sent to the terminal device.
5. user behavior analysis method as claimed in claim 3, which is characterized in that described each to be buried in the target pages
Pictorial symbolization is added on the corresponding interface assembly of point, and the user is used into pictorial symbolization of the data on the interface assembly
Middle mark, comprising:
It is each buried in the target pages and adds pictorial symbolization on a little corresponding interface assembly；
According to preset data level division rule, the corresponding display mode of each data level, determine that each described bury a little is adopted
The user of collection uses the display mode of data；
According to each display mode buried a user for acquisition and use data, in the pictorial symbolization on the interface assembly
Show the data image.
6. a kind of terminal device, which is characterized in that including memory and processor, being stored in the memory can be described
The computer program run on processor, which is characterized in that when the processor executes the computer program, realize following step
It is rapid:
Target pages to be analyzed are obtained, and determine the interface assembly preset and buried a little in the target pages；Described bury a little is used for
The user for acquiring target pages median surface component uses data；
By described bury the user of a little corresponding interface assembly is buried described in acquisition use data；
It is each buried in the target pages and adds pictorial symbolization on a little corresponding interface assembly, and the user is used into data
It is identified in the pictorial symbolization on the interface assembly.
7. terminal device as claimed in claim 6, which is characterized in that it is described to obtain target pages to be analyzed, and determine institute
State the interface assembly preset and buried a little in target pages, comprising:
Hypertext markup language html page and its page program to be analyzed are obtained, and using the html page as mesh
Mark the page；
According to the page program, the interface assembly in the target pages is identified；
The interface assembly in the target pages is scanned, determines the interface assembly preset and buried a little in the target pages.
8. terminal device as claimed in claim 6, which is characterized in that it is described each buried in the target pages it is a little corresponding
Pictorial symbolization is added on interface assembly, and the user is identified in the pictorial symbolization on the interface assembly using data,
Include:
It is each buried in the target pages and adds pictorial symbolization on a little corresponding interface assembly；
Data processing is carried out using data to the user, and data image is generated using data according to the user after processing；
The data image is shown in the pictorial symbolization of the interface assembly.
9. a kind of terminal device characterized by comprising
Determination unit for obtaining target pages to be analyzed, and determines the interface assembly preset and buried a little in the target pages；
Described bury a little uses data for acquiring the user of target pages median surface component；
Acquiring unit, for burying the user of a little corresponding interface assembly described in an acquisition by described bury and using data；
Unit is identified, adds pictorial symbolization on a little corresponding interface assembly for each burying in the target pages, and by institute
It states user and is identified in the pictorial symbolization on the interface assembly using data.
10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, and feature exists
In when the computer program is executed by processor the step of any one of such as claim 1 to 5 of realization the method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910593762.XA CN110472175A (en) | 2019-07-03 | 2019-07-03 | User behavior analysis method and terminal device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910593762.XA CN110472175A (en) | 2019-07-03 | 2019-07-03 | User behavior analysis method and terminal device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110472175A true CN110472175A (en) | 2019-11-19 |
Family
ID=68507090
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910593762.XA Pending CN110472175A (en) | 2019-07-03 | 2019-07-03 | User behavior analysis method and terminal device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110472175A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111988294A (en) * | 2020-08-10 | 2020-11-24 | 中国平安人寿保险股份有限公司 | User identity recognition method, device, terminal and medium based on artificial intelligence |
| CN113515277A (en) * | 2021-07-27 | 2021-10-19 | 平安普惠企业管理有限公司 | Visual display method, device and equipment for buried point data and storage medium |
| CN113742618A (en) * | 2020-11-11 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Data processing method, device, related equipment and storage medium |
| CN114580435A (en) * | 2022-02-18 | 2022-06-03 | 深圳数鉴科技有限公司 | Session analysis method and system based on user behavior data |
| CN116756453A (en) * | 2023-08-16 | 2023-09-15 | 浙江飞猪网络技术有限公司 | Method, equipment and medium for user anomaly analysis and model training based on page |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106777086A (en) * | 2016-12-13 | 2017-05-31 | 东软集团股份有限公司 | A kind of webpage buries dynamic management approach and device a little |
| CN107018046A (en) * | 2017-06-06 | 2017-08-04 | 上海鋆创信息技术有限公司 | A kind of collecting method, device, terminal and storage medium |
| CN107193920A (en) * | 2017-05-15 | 2017-09-22 | 北京趣拿软件科技有限公司 | Data processing method and device for client |
| CN108334525A (en) * | 2017-01-20 | 2018-07-27 | 阿里巴巴集团控股有限公司 | A kind of method for exhibiting data and device |
| CN109491730A (en) * | 2017-09-08 | 2019-03-19 | 阿里巴巴集团控股有限公司 | A kind of data display method, apparatus and system |
-
2019
- 2019-07-03 CN CN201910593762.XA patent/CN110472175A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106777086A (en) * | 2016-12-13 | 2017-05-31 | 东软集团股份有限公司 | A kind of webpage buries dynamic management approach and device a little |
| CN108334525A (en) * | 2017-01-20 | 2018-07-27 | 阿里巴巴集团控股有限公司 | A kind of method for exhibiting data and device |
| CN107193920A (en) * | 2017-05-15 | 2017-09-22 | 北京趣拿软件科技有限公司 | Data processing method and device for client |
| CN107018046A (en) * | 2017-06-06 | 2017-08-04 | 上海鋆创信息技术有限公司 | A kind of collecting method, device, terminal and storage medium |
| CN109491730A (en) * | 2017-09-08 | 2019-03-19 | 阿里巴巴集团控股有限公司 | A kind of data display method, apparatus and system |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111988294A (en) * | 2020-08-10 | 2020-11-24 | 中国平安人寿保险股份有限公司 | User identity recognition method, device, terminal and medium based on artificial intelligence |
| CN111988294B (en) * | 2020-08-10 | 2022-04-12 | 中国平安人寿保险股份有限公司 | User identity recognition method, device, terminal and medium based on artificial intelligence |
| CN113742618A (en) * | 2020-11-11 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Data processing method, device, related equipment and storage medium |
| CN113515277A (en) * | 2021-07-27 | 2021-10-19 | 平安普惠企业管理有限公司 | Visual display method, device and equipment for buried point data and storage medium |
| CN114580435A (en) * | 2022-02-18 | 2022-06-03 | 深圳数鉴科技有限公司 | Session analysis method and system based on user behavior data |
| CN114580435B (en) * | 2022-02-18 | 2022-10-25 | 深圳数鉴科技有限公司 | Session analysis method and system based on user behavior data |
| CN116756453A (en) * | 2023-08-16 | 2023-09-15 | 浙江飞猪网络技术有限公司 | Method, equipment and medium for user anomaly analysis and model training based on page |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN110472175A (en) | User behavior analysis method and terminal device | |
| US20220318486A1 (en) | Deployable tag management in computer data networks | |
| US20180309807A1 (en) | Apparatus and Method for Acquiring, Managing, Sharing, Monitoring, Analyzing and Publishing Web-Based Time Series Data | |
| US9183270B2 (en) | Social genome | |
| CN109062780B (en) | Development method of automatic test case and terminal equipment | |
| US8108193B2 (en) | Collaboration framework for modeling | |
| US20080010345A1 (en) | Method and apparatus for data hub objects | |
| US9910858B2 (en) | System and method for providing contextual analytics data | |
| US20160125083A1 (en) | Information sensors for sensing web dynamics | |
| US20200074509A1 (en) | Business data promotion method, device, terminal and computer-readable storage medium | |
| US20140096023A1 (en) | Link clouds and user/community-driven dynamic interlinking of resources | |
| Bernaschina et al. | A big data analysis framework for model-based web user behavior analytics | |
| CN110472166A (en) | Method and apparatus for showing the page | |
| US10210001B2 (en) | Automatic execution of objects in a user interface | |
| US9984125B1 (en) | Apparatus and method for acquiring, managing, sharing, monitoring, analyzing and publishing web-based time series data | |
| US20170331909A1 (en) | System and method of monitoring and tracking online source content and/or determining content influencers | |
| CN113220381A (en) | Click data display method and device | |
| US20220108359A1 (en) | System and method for continuous automated universal rating aggregation and generation | |
| US20110041069A1 (en) | User interface for aggregating services in a data processing system | |
| US9894137B2 (en) | System and method for automating the transfer of data from a web interface to a database or another web interface | |
| CN111026981B (en) | Visual display method, device and equipment for hot topics | |
| Koçi et al. | PatternLens: Inferring evolutive patterns from web API usage logs | |
| CN110134429A (en) | Network information browsing method, device, equipment, storage medium and system | |
| US20180330389A1 (en) | Methods and systems for identifying points of user interest based on image processing | |
| CN110874433A (en) | Information processing method and system, computer system and computer readable medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |