A kind of advertisement intelligent display system based on big data
Technical field
The present invention relates to advertisement putting fields, and in particular to a kind of advertisement intelligent display system based on big data.
Background technique
In each showcase in large-scale store, large screen can be all set to show various advertisements, but existing wide
Accusing display system is usually that the multimedia file obtained in local device plays out, and play mode is single, can not be according to tool
The scene of body carries out intelligent broadcasting, does not have specific aim, and the effect that advertisement plays is lower.
The patent document of Publication No. CN103824538A discloses a kind of digital advertisement display system, and described includes shell
Body, display screen, main control unit, shell are used for packaging advertisement display terminal, carry out beautification and encapsulation process;Display screen is for showing
Advertising information;Main control unit is equipped with embedded OS, and online advertisement management program, institute are run on embedded OS
It states main control unit to connect with the display screen, management, output ad content to display screen for advertising information.Implement the present invention
It has the advantages that using digital advertisement display system of the invention, the scalability of ad system can be greatly improved,
Flexible to obtain advertising information by network and give reality, the advertisement display terminal based on embedded OS can be certainly
Different advertising strategies is defined, implements flexible advertising strategy for different users, orientation is launched, and has very strong economic effect
Benefit.
But above-mentioned technical proposal still needs to very important person and presets broadcast mode, and the specific aim of advertisement is not strong, is unable to satisfy client
Needs.
Summary of the invention
In order to solve the above technical problems, it is aobvious that the purpose of the present invention is to provide a kind of advertisement intelligents based on big data
Show system, by controlling the image that image capture module carries out different acquisition range apart from detection module matched orders generation module
Acquisition, then human bioequivalence unit and energy-saving control module are cooperated by medium long shot shooting unit, it realizes and is closed automatically when people is few
Advertisement playing module is closed, to realize energy-efficient purpose, more than the people and when nobody uses the system, the holding of advertisement playing module is opened
It opens, and played out to newest Commdity advertisement is obtained from Cloud Server, can timely carry out advertisement broadcasting.
The technical problems to be solved by the invention are as follows:
A. how according to different usage scenarios, filtering out, there is targetedly advertisement to play out, to realize promotion advertisement
Launch the purpose of effect.
The purpose of the present invention can be achieved through the following technical solutions:
A kind of advertisement intelligent display system based on big data, including Cloud Server and advertisement terminal;
The Cloud Server include image analysis module, member management module, directive generation module, advertisement screening module,
Cloud memory module;
The advertisement terminal includes apart from detection module, image capture module, energy-saving control module, advertisement playing module;
Wherein, the ranging data for being used to obtain advertisement playing module and shelter apart from detection module;
Described instruction generation module is used to generate the shooting instruction for controlling image capture module according to ranging data;
Described image acquisition module includes close shot shooting unit and medium long shot shooting unit, and the close shot shooting unit is used
In after receiving shooting instruction, the image data in front of advertisement playing module in n meters is acquired, as close-range image data, institute
Medium long shot shooting unit is stated for acquiring the image data in front of advertisement playing module outside n meters after receiving shooting instruction, is made
For medium long shot image data;
Described image analysis module includes commodity recognition unit, face recognition unit and human bioequivalence unit, the face
Recognition unit from the collected close-range image data of close shot shooting unit for obtaining facial information, the human bioequivalence unit
For obtaining human body quantity information, the commodity recognition unit in the collected medium long shot image data of therefrom vista shot unit
For obtaining merchandise news from the collected close-range image data of close shot shooting unit;
The member management module is used for collected facial information and stores member's number in memory module beyond the clouds
It is matched according to member's face archives in library, and generates matching report;
The advertisement screening module is used to filter out advertisement to be played according to matching report;
The energy-saving control module is used to control the opening and closing of advertisement playing module;
The cloud memory module is for storing all Commdity advertisements, the concern commodity list of member, member's face archives;
The advertisement playing module is for playing advertisement, including display unit and audio unit.
Further, the work step of the system is as follows:
S1, it is described obtain ranging data in real time apart from detection module, and ranging data is sent to directive generation module;
S2, described instruction generation module after receiving the data, are compared with preset value N, if ranging data is greater than in advance
If value N then generates the shooting instruction of medium long shot shooting unit, if ranging data is not more than preset value N, it is single to generate close shot shooting
The shooting instruction of member;Shooting instruction is sent to image capture module after generating;
If S3, image capture module receive the shooting instruction of medium long shot shooting unit, the acquisition pair of medium long shot shooting unit
The medium long shot image data answered, and it is transmitted to image analysis module;If receiving the shooting instruction of close shot shooting unit, close shot is clapped
It takes the photograph unit and obtains corresponding close-range image data, and be transmitted to image analysis module;
When S4, image analysis module receive medium long shot image data, S4-a is executed;Image analysis module receives close shot
When image data, S4-b1 to S4-b3 is executed;
S4-a, human bioequivalence unit obtain human body quantity information in medium long shot image data, if human body quantity information is greater than
Threshold value P, then energy-saving control module control advertisement playing module open, while advertisement screening module using all Commdity advertisements as to
The advertisement of broadcasting;If human body quantity information is no more than threshold value P, energy-saving control module controls advertisement playing module and closes;
S4-b1, face recognition unit and commodity recognition unit obtain facial information and commodity letter in close-range image data
Breath, and facial information is transmitted to member management module,
S4-b2, member management module match facial information with member's face archives in the memory module of cloud, if
Successful match then generates the matching report for the concern commodity list that label is member;If matching is unsuccessful, label is generated as failure
Matching report;After generating matching report, matching report is transmitted to advertisement screening module;
S4-b3, the advertisement screening module are after the matching report for receiving the concern commodity list that label is member, from all
The corresponding Commdity advertisement of concern commodity list that member is filtered out in Commdity advertisement, as advertisement to be played;Advertisement screening module
After receiving the matching report that label is failure, merchandise news is transmitted to advertisement screening module, advertisement screening module is from all
The corresponding Commdity advertisement of merchandise news is filtered out in Commdity advertisement, as advertisement to be played;After obtaining advertisement to be played,
Energy-saving control module controls advertisement playing module and opens, and by advertisement to be played from being transmitted to advertisement playing module;
S5, advertisement playing module successively play out after obtaining advertisement to be played.
Further, the advertisement terminal further includes that module and synchronization module is locally stored, described that module is locally stored
For in storage Commdity advertisement, and when Cloud Server can not be connect with advertisement terminal, the Commdity advertisement that is stored as to
The advertisement of broadcasting, the synchronization module are used to that the Commdity advertisement in the memory module of cloud to be synchronized to local in the daily set time
Memory module.
Beneficial effects of the present invention:
(1) different acquisition range is carried out by controlling image capture module apart from detection module matched orders generation module
Image collection, then human bioequivalence unit and energy-saving control module are cooperated by medium long shot shooting unit, it realizes when people is few certainly
Dynamic to close advertisement playing module, to realize energy-efficient purpose, more than the people and when nobody uses the system, advertisement playing module is protected
Unlatching is held, and is played out to newest Commdity advertisement is obtained from Cloud Server, advertisement broadcasting can be timely carried out.
(2) by setting close shot shooting unit and medium long shot shooting unit, it can be directed to facial information and merchandise news,
The higher image of clarity is needed, needs wider array of visual angle using shooting at close range, and for human bioequivalence, it is more to acquire
Number information is shot using medium and long distance, is conducive to the accuracy for improving energy conservation switching.
(3) pass through advertisement screening module, member management module, close shot shooting unit, commodity recognition unit and face recognition
Unit is used cooperatively, and is identified facial information and merchandise news, can be covered several scenes, is provided for member and non-member
Targetedly advertisement pushing is conducive to prompt advertisement delivery effect.
(4) module is locally stored by setting and cooperates synchronization module, the advertisement in normal business hours can not influenced
It is automatic to carry out data update under the premise of broadcasting, and then in network error, guarantee that advertisement broadcasting can also be gone on smoothly offline.
Detailed description of the invention
The present invention will be further described below with reference to the drawings.
Fig. 1 is system block diagram of the invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts all other
Embodiment shall fall within the protection scope of the present invention.
Refering to Figure 1, present embodiments providing a kind of advertisement intelligent display system based on big data, including cloud clothes
Business device and advertisement terminal;
The Cloud Server include image analysis module, member management module, directive generation module, advertisement screening module,
Cloud memory module;
The advertisement terminal includes apart from detection module, image capture module, energy-saving control module, advertisement playing module;
Wherein, the ranging data for being used to obtain advertisement playing module and shelter apart from detection module;It detects model
It encloses for the range of 3m in front of advertisement playing module.
Described instruction generation module is used to generate the shooting instruction for controlling image capture module according to ranging data;With
Realize according to different ranging datas judge advertisement playing module whether someone;
Described image acquisition module includes close shot shooting unit and medium long shot shooting unit, and the close shot shooting unit is used
In after receiving shooting instruction, n meters in front of acquisition advertisement playing module, interior image data, n=3, as close-range image number
According to the medium long shot shooting unit is used for after receiving shooting instruction, the image number in front of acquisition advertisement playing module outside n meters
According to as medium long shot image data;
For facial information and merchandise news, the higher image of clarity is needed, and human bioequivalence needs wider array of visual angle,
Therefore two groups of acquisition units are set, be conducive to improve accuracy.
Described image analysis module includes commodity recognition unit, face recognition unit and human bioequivalence unit, the face
Recognition unit from the collected close-range image data of close shot shooting unit for obtaining facial information, the human bioequivalence unit
For obtaining human body quantity information, the commodity recognition unit in the collected medium long shot image data of therefrom vista shot unit
For obtaining merchandise news from the collected close-range image data of close shot shooting unit;Commodity recognition unit is the prior art,
It may recognize that the commodity in image.
The member management module is used for collected facial information and stores member's number in memory module beyond the clouds
It is matched according to member's face archives in library, and generates matching report;
The advertisement screening module is used to filter out advertisement to be played according to matching report;Filter out targetedly advertisement
It plays out, the effect of advertisement dispensing can be promoted.
The energy-saving control module is used to control the opening and closing of advertisement playing module;
The cloud memory module is for storing all Commdity advertisements, the concern commodity list of member, member's face archives;Tool
There is io interface, can manually be updated Commdity advertisement.
The advertisement playing module is for playing advertisement, including display unit and audio unit.
The work step of the system is as follows:
S1, it is described obtain ranging data in real time apart from detection module, and ranging data is sent to directive generation module;
S2, described instruction generation module after receiving the data, are compared with preset value N, if ranging data is greater than in advance
If value N, N=2m, illustrate front nobody, then generate the shooting instruction of medium long shot shooting unit, if ranging data is no more than pre-
If value N then generates the shooting instruction of close shot shooting unit;Shooting instruction is sent to image capture module after generating;
If S3, image capture module receive the shooting instruction of medium long shot shooting unit, the acquisition pair of medium long shot shooting unit
The medium long shot image data answered, and it is transmitted to image analysis module;If receiving the shooting instruction of close shot shooting unit, close shot is clapped
It takes the photograph unit and obtains corresponding close-range image data, and be transmitted to image analysis module;
When S4, image analysis module receive medium long shot image data, S4-a is executed;Image analysis module receives close shot
When image data, S4-b1 to S4-b3 is executed;
S4-a, human bioequivalence unit obtain human body quantity information in medium long shot image data, if human body quantity information is greater than
Threshold value P, P=1, then energy-saving control module control advertisement playing module is opened, while advertisement screening module is by all Commdity advertisements
As advertisement to be played;If human body quantity information is no more than threshold value P, energy-saving control module controls advertisement playing module and closes
It closes;
Detect that number less than 1, illustrates nobody in the coverage of medium long shot shooting unit, there is no need to carry out advertisement
It plays, advertisement playing module can be closed at this time, to save electric power, be greater than 1, illustrate have in the coverage of medium long shot shooting unit
People keeps advertisement to play at this time, by the switch of automatic control advertisement playing module, both ensure that the timely broadcasting of advertisement,
It is able to achieve the purpose in nobody time electric power saving.
S4-b1, face recognition unit and commodity recognition unit obtain facial information and commodity letter in close-range image data
Breath, and facial information is transmitted to member management module;
S4-b2, member management module match facial information with member's face archives in the memory module of cloud, if
Successful match then generates the matching report for the concern commodity list that label is member;If matching is unsuccessful, label is generated as failure
Matching report;After generating matching report, matching report is transmitted to advertisement screening module;
S4-b3, the advertisement screening module are after the matching report for receiving the concern commodity list that label is member, from all
The corresponding Commdity advertisement of concern commodity list that member is filtered out in Commdity advertisement, as advertisement to be played;Advertisement screening module
After receiving the matching report that label is failure, merchandise news is transmitted to advertisement screening module, advertisement screening module is from all
The corresponding Commdity advertisement of merchandise news is filtered out in Commdity advertisement, as advertisement to be played;After obtaining advertisement to be played,
Energy-saving control module controls advertisement playing module and opens, and by advertisement to be played from being transmitted to advertisement playing module.
Member can fill in concern commodity list by logon account, and the concern quotient of corresponding member is matched to by facial information
Product table, the advertisement of the commodity of push concern in time, and makes not matching face, illustrates to pass through commodity identification at this time for non-member
Unit analyzes clothes such as with it, the article in hand, then pushes the information of these commodity, can be realized in several cases
Accurately push Commdity advertisement.
S5, advertisement playing module successively play out after obtaining advertisement to be played.
The advertisement terminal further includes that module and synchronization module is locally stored, and the module that is locally stored is for storing
Commdity advertisement, and when Cloud Server can not be connect with advertisement terminal, the Commdity advertisement stored as advertisement to be played,
Module is locally stored for being synchronized to the Commdity advertisement in the memory module of cloud in the daily set time in the synchronization module.
Broadcasting can be localized when network is unsmooth.In the set time, such as at night 2 whens, are synchronized, and are not influenced
Advertisement in second day plays.
The present embodiment application method are as follows:
(1) different acquisition range is carried out by controlling image capture module apart from detection module matched orders generation module
Image collection, then human bioequivalence unit and energy-saving control module are cooperated by medium long shot shooting unit, it realizes when people is few certainly
Dynamic to close advertisement playing module, to realize energy-efficient purpose, more than the people and when nobody uses the system, advertisement playing module is protected
Unlatching is held, and is played out to newest Commdity advertisement is obtained from Cloud Server, advertisement broadcasting can be timely carried out.
(2) by setting close shot shooting unit and medium long shot shooting unit, it can be directed to facial information and merchandise news,
The higher image of clarity is needed, needs wider array of visual angle using shooting at close range, and for human bioequivalence, it is more to acquire
Number information is shot using medium and long distance, is conducive to the accuracy for improving energy conservation switching.
(3) pass through advertisement screening module, member management module, close shot shooting unit, commodity recognition unit and face recognition
Unit is used cooperatively, and is identified facial information and merchandise news, can be covered several scenes, is provided for member and non-member
Targetedly advertisement pushing is conducive to prompt advertisement delivery effect.
(4) module is locally stored by setting and cooperates synchronization module, the advertisement in normal business hours can not influenced
It is automatic to carry out data update under the premise of broadcasting, and then in network error, guarantee that advertisement broadcasting can also be gone on smoothly offline.
Above content is only to structure of the invention example and explanation, affiliated those skilled in the art couple
Described specific embodiment does various modifications or additions or is substituted in a similar manner, without departing from invention
Structure or beyond the scope defined by this claim, is within the scope of protection of the invention.