CN110348938A - A kind of combined method increasing conversion and sale urgency in e-commerce website - Google Patents
A kind of combined method increasing conversion and sale urgency in e-commerce website Download PDFInfo
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- CN110348938A CN110348938A CN201910449615.5A CN201910449615A CN110348938A CN 110348938 A CN110348938 A CN 110348938A CN 201910449615 A CN201910449615 A CN 201910449615A CN 110348938 A CN110348938 A CN 110348938A
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- Prior art keywords
- commodity
- commerce website
- advertising campaign
- sale
- urgency
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0223—Discounts or incentives, e.g. coupons or rebates based on inventory
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0607—Regulated
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
Abstract
The invention discloses a kind of combined methods for increasing conversion and sale urgency in e-commerce website, including method have: be connected to promotion chained block in e-commerce website browser client chain, it promotes chained block and includes " Advertising Copy ", " the higher commodity of price ", " product is rare " and " advertising campaign " chained block, and the same day commodity sales promotion in linked database, limited period free service commodity, scare commodity, advertising campaign commodity respectively.Database, which is additionally provided with, brings down stocks commodity, flash sale commodity, links respectively with e-commerce website browser client commodity details page and e-commerce website browser client homepage.The present invention can effectively promote the sense of urgency of marketing, and buyer is allowed to feel to miss or lose a good opportunity, be a kind of best mode for pushing conversion, seller can be helped to sell more products.
Description
Technical field
The invention belongs to technical field of electronic commerce, increase conversion and sale in e-commerce website more particularly to one kind
Urgent combined method.
Background technique
E-commerce is the very fierce field of a competition, one of the best approach that seller is more converted and sold
It is that a kind of sense of urgency is built in marketing.How this sense of urgency is set, allows buyer is following to seller product or service may nothing
Method uses and generates anxiety, to quick action and buy, improving seller's sales volume is just particularly important.
Summary of the invention
It is an object of the invention to provide a kind of increase in e-commerce website to convert and sell urgent combined method,
It can be fully solved in place of above-mentioned the deficiencies in the prior art.
The purpose of the present invention is realized by following technical proposals:
It is a kind of to increase conversion and the urgent combined method of sale in e-commerce website, including method have:
1) it, is connected to promotion chained block in e-commerce website browser client chain, promotion chained block includes " advertisement text
Case ", " the higher commodity of price ", " product is rare " and " advertising campaign " chained block, the equal linked database of all promotion chained blocks；
2), classify to the commodity for needing to promote in database, be divided into limited period free service commodity, same day promotion quotient
Product, advertising campaign commodity, bring down stocks commodity, flash sale commodity at scare commodity；
3), limited free service goods links " the higher commodity of price " chained block；Same day commodity sales promotion link " advertisement text
Case " chained block；Scare commodity links " product is rare " chained block；Advertising campaign goods links " advertising campaign " chained block；It brings down stocks
Commodity are linked with e-commerce website browser client commodity details page；Flash sale goods links " homepage promotional advertisement " chain
Block is connect, " homepage promotional advertisement " chained block is arranged in e-commerce website browser client homepage.
Preferably, amount of storage and commodity to the commodity for needing to promote in database preferential time carry out it is customized.
Preferably, carrying out timing using the count down timer time preferential to commodity.
Preferably, arranging in pairs or groups respectively the button of different colours to advertising campaign commodity, for showing the urgent of advertising campaign
Degree.
Preferably, the color of button includes red, yellow and orange, red indicates that the advertising campaign time is the most urgent,
It will finish at once；Yellow indicates that the advertising campaign time is more urgent, and degree is indicated lower than red；Orange expression advertising campaign
It comes to the period of reckoning time backwards, pressing degree is lower than yellow.
Preferably, orange expression advertising campaign is last three days, serve as one day, it is two days only last, by orange change
It for yellow, indicates that advertising campaign only has last two days, when having crossed one day, only last day again, becomes red from yellow, table
Show that advertising campaign only has last day.
Compared with prior art, the beneficial effects of the present invention are: the present invention can effectively promote the sense of urgency of marketing, allow and buy
Family feels to miss or lose a good opportunity, is a kind of best mode for pushing conversion, and seller's sale can be helped more
Product.The present invention can effectively grasp appropriate urgency simultaneously, do not attempt to apply pressure to potential buyer always, avoid buyer
The preferential of seller will no longer be taken seriously.
Detailed description of the invention
Fig. 1 is the flow diagram in relation to bringing down stocks commodity；
Fig. 2 is the flow diagram in relation to flash sale commodity；
Fig. 3 is the flow diagram in relation to same day commodity sales promotion；
Fig. 4 is the flow diagram in relation to limited period free service commodity；
Fig. 5 is the flow diagram in relation to scare commodity and advertising campaign commodity.
Specific embodiment
The present invention is further illustrated with attached drawing combined with specific embodiments below.
As shown in Figures 1 to 5, a kind of combined method increasing conversion and sale urgency in e-commerce website, is realized
Product or service future may not be available, and so that client is generated anxiety, to take quick action and be bought.Including side
Method has:
1) it, is connected to promotion chained block in e-commerce website browser client chain, promotion chained block includes " advertisement text
Case ", " the higher commodity of price ", " product is rare " and " advertising campaign " chained block, the equal linked database of all promotion chained blocks.
2), classify to the commodity for needing to promote in database, be divided into limited period free service commodity, same day promotion quotient
Product, advertising campaign commodity, bring down stocks commodity, flash sale commodity at scare commodity.
3), limited free service goods links " the higher commodity of price " chained block, to the higher commodity of average price in T
Complimentary delivery service is provided in (supporting customized) day, or (supports customized) position buyer to provide free pleasantly surprised gift for preceding m
Object.Same day commodity sales promotion links " Advertising Copy " chained block, and urgent word is used in e-commerce website Advertising Copy:
Only once, last chance only limits today, and the limited time not missed.Scare commodity links " product is rare " chained block, makes
Increase the rare sense of product with Arabic numerals.Advertising campaign goods links " advertising campaign " chained block, using warm colour (it is red,
Yellow and orange) button creates the sense of urgency of advertising campaign.Wherein, red to indicate that the advertising campaign time is the most urgent, at once
Finish；Yellow indicates that the advertising campaign time is more urgent, and degree is indicated lower than red；Orange expression advertising campaign enters to fall
Timing stage, pressing degree are lower than yellow.For example, orange expression advertising campaign is last three days, one day has been served as, only finally
Two days, become yellow from orange, indicate that advertising campaign only has last two days, when having crossed one day, only last day again, by Huang
Discoloration is red, indicates that advertising campaign only has last day.Certainly, the sense of urgency of advertising campaign representated by these colors with
And its period represented all can be with self-definition.Bring down stocks commodity and e-commerce website browser client commodity details
Page link announces that only≤n (supports customized) commodity of quantity in e-commerce website browser client commodity details page
Inventory.Flash sale goods links " homepage promotional advertisement " chained block, " homepage promotional advertisement " chained block are arranged in e-commerce
Web browser client homepage uses meter reciprocal in the advertising campaign advertisement of e-commerce website browser client homepage
When device (support customized), show to run within the limited time preferential.
Wherein, the amount of storage to the commodity for needing to promote in database and commodity preferential time can carry out customized.
It is all made of the count down timer time progress timing preferential to commodity.
The present invention can effectively promote the sense of urgency of marketing, allow buyer to feel to miss or lose a good opportunity, be to push away
A kind of best mode that turn is changed can help seller to sell more products.The present invention can effectively grasp appropriate urgent simultaneously
Property, it does not attempt to apply pressure to potential buyer always, avoids buyer that from no longer taking seriously the preferential of seller.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention
Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within mind and principle.
Claims (6)
1. a kind of increase conversion and the urgent combined method of sale in e-commerce website, which is characterized in that including method
Have:
1), be connected to promotion chained block in e-commerce website browser client chain, promotion chained block include " Advertising Copy ",
" the higher commodity of price ", " product is rare " and " advertising campaign " chained block, the equal linked database of all promotion chained blocks；
2), classify to the commodity for needing to promote in database, be divided into limited period free service commodity, same day commodity sales promotion,
Scare commodity, advertising campaign commodity bring down stocks commodity, flash sale commodity；
3), limited free service goods links " the higher commodity of price " chained block；Same day commodity sales promotion links " Advertising Copy "
Chained block；Scare commodity links " product is rare " chained block；Advertising campaign goods links " advertising campaign " chained block；Bring down stocks commodity
It is linked with e-commerce website browser client commodity details page；Flash sale goods links " homepage promotional advertisement " link
Block, " homepage promotional advertisement " chained block are arranged in e-commerce website browser client homepage.
2. the combined method according to claim 1 for increasing conversion and sale urgency in e-commerce website, feature
It is, the preferential time of the amount of storage and commodity to the commodity for needing to promote in database carries out customized.
3. the combined method according to claim 2 for increasing conversion and sale urgency in e-commerce website, feature
It is, timing is carried out using the count down timer time preferential to commodity.
4. the combined method according to claim 1 for increasing conversion and sale urgency in e-commerce website, feature
It is, arranges in pairs or groups respectively the button of different colours to advertising campaign commodity, for showing the pressing degree of advertising campaign.
5. the combined method according to claim 4 for increasing conversion and sale urgency in e-commerce website, feature
It is, the color of button includes red, yellow and orange, and red indicates that the advertising campaign time is the most urgent, will terminate at once
?；Yellow indicates that the advertising campaign time is more urgent, and degree is indicated lower than red；Orange expression advertising campaign enters countdown rank
Section, pressing degree are lower than yellow.
6. the combined method according to claim 5 for increasing conversion and sale urgency in e-commerce website, feature
It is, orange expression advertising campaign is last three days, has been served as one day, it is two days only last, become yellow from orange, indicates to promote
Pin activity only has last two days, when having crossed one day, only last day again, becomes red from yellow, indicates advertising campaign only
There is last day.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910449615.5A CN110348938A (en) | 2019-05-28 | 2019-05-28 | A kind of combined method increasing conversion and sale urgency in e-commerce website |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910449615.5A CN110348938A (en) | 2019-05-28 | 2019-05-28 | A kind of combined method increasing conversion and sale urgency in e-commerce website |
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| Publication Number | Publication Date |
|---|---|
| CN110348938A true CN110348938A (en) | 2019-10-18 |
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| CN201910449615.5A Pending CN110348938A (en) | 2019-05-28 | 2019-05-28 | A kind of combined method increasing conversion and sale urgency in e-commerce website |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20191018 |
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| RJ01 | Rejection of invention patent application after publication |