CN110348903A - It is a kind of can flexible expansion lifecycle management sales promotion platform building method - Google Patents
It is a kind of can flexible expansion lifecycle management sales promotion platform building method Download PDFInfo
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- CN110348903A CN110348903A CN201910613272.1A CN201910613272A CN110348903A CN 110348903 A CN110348903 A CN 110348903A CN 201910613272 A CN201910613272 A CN 201910613272A CN 110348903 A CN110348903 A CN 110348903A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
Abstract
The invention discloses it is a kind of can flexible expansion lifecycle management sales promotion platform building method, it is related to network sales promotion platform technical field, the building method comprises the steps of: that advertising campaign atomic function is split, individual activity extension field is set inside sales promotion platform, sales promotion platform externally provides the REST API service of standard simultaneously, it can be with the services of sales promotion of flexible access external system, layer is expanded in the service dynamic of sales promotion platform to be combined to form new advertising campaign using external resource as promotion resource and interior atoms service, complete advertising campaign can also be externally exported simultaneously, it is easily grafted onto external operation system, movable lifecycle management, promotional tool carries out bottom atomic serviceization and splits, extension is flexible, it establishes and is established from activity, operation, the lifecycle management process of end, Real time inspection and the monitoring of realization activity participation situation and resource consumption situation.
Description
Technical field
The present invention relates to it is a kind of can flexible expansion lifecycle management sales promotion platform building method, specially network promotees
Sell platform technology field.
Background technique
The construction of existing sales promotion platform generallys use the mode that single-unit activity is built one by one and carries out, in order to avoid activity
Between influence each other, each activity independently is built, and only when needing to carry out final promotion resource and handling, calls unified resource
Processing service, such as certificate granting is reduced and use, the clearing of commodity price.This construction mode, whenever having New activity demand,
New activity needs to do the coding exploitation of full dose again based on business demand, and needs to be redefined according to movable monitoring demand
Implant monitor code docks monitor supervision platform carry out activity operation monitoring, and mutual exclusion or symbiosis between activity and activity can not
Flexible configuration needs additional coding-control.
The major defect for the single-unit activity stand-alone development mode mentioned in above-mentioned technology is that the flexibility of sales promotion platform is poor,
Resource consumption is big: each movable exploitation is required to recompile and be tested, and could be issued online, can not be adapted to allegro rush
Sell activity need；Mutual exclusion or symbiosis between activity can not flexible configuration, external promotion resource processing can not be quickly accessed
Internal and external relation needs to carry out individually duplicate coding exploitation for every activity need, and time-consuming is also easy to cause code unstable
It is fixed, it causes any property loss；When needing to carry out animation effect monitoring, because the activity scheme of stand-alone development is usually multifarious,
Unified monitoring modeling can not be carried out, the monitoring of single-unit activity is developed difficulty, so often only focusing on movable operation result, lacked
The Life cycle monitoring of clearing is created to activity.
Summary of the invention
For the above-mentioned state of the art and disadvantage, the present invention is directed to build it is a kind of can flexible expansion lifecycle management
Sales promotion platform building method, by the deep understanding analysis to advertising campaign, the atom for carrying out sals promotion fuction is split, by flexible
Atomic function configuration modeling, without exploitation can assemble different advertising campaigns, in face of completely new promotion playing method also only
Need targetedly to develop individual atomic function service, largely the development cost of reduction and the stabilization of safeguards system
Property.More by the modeling of extension layer, the configuration of the relationships such as mutual exclusion, succession, symbiosis between activity is realized, while pair of standard being provided
Outer expansion communications protocol, can flexible input and output external activity resource.It is modeled by the configuration of atomic service, to instruct to live
The modeling of dynamic monitoring carries out multidimensional from active resource application, movable creation, development of the activity, activity end, every resource processing etc.
Monitoring, realize the management of Life cycle.
To achieve the above object, the invention provides the following technical scheme: it is a kind of can flexible expansion lifecycle management
Sales promotion platform building method comprises the steps of: Step 1: advertising campaign atomic function is split, by what is used in advertising campaign
Each input and output role, process, resource, active rule, active core algorithm carry out the fractionation of atom domain, keep each function services former
Each level service in advertising campaign is carried out domain fractionation, splits into several functional domains: participating in using comprising deputy activity by sonization
The quotient that the user pond domain of family Type Control, the resource pool domain for representing various activities resource management, deputy activity merchandise news are handled
Product pond domain, the active rule domain of the rule limitation such as deputy activity range time, the examination & approval engine domain of deputy activity examination & approval management, generation
The active tool domain of table active core playing method and the action result domain of deputy activity result treatment, can split out in each domain
The smallest independent atomic function come；
Step 2: individual activity extension field is arranged inside sales promotion platform, it is used to support relationship between each advertising campaign
Management is expanded such as participation/prize-winning succession/mutex relation, the large-scale father and son's activity relationship promoted in linkage activity between multiple activities
It is independent to open up functions of modules, the realization of original advertising campaign is not influenced, and energy flexible configuration and control, each movable rule are
Independent control individually manages, and is not simply advise for the succession/mutex relation expanded between the advertising campaign being arranged in domain
Then it is superimposed, but by the mapping of relationship between increase activity, it is stored in the form of specific expression；
Sales promotion platform externally provides the REST API service of standard simultaneously, can be with the promotion clothes of flexible access external system
External resource is combined to be formed with interior atoms service as promotion resource in the service dynamic expansion layer of sales promotion platform by business
New advertising campaign, while complete advertising campaign can also be externally exported, it is easily grafted onto external operation system, it is right
External system carries out resource output, and sales promotion platform provides a set of safety, standard, efficient open platform system, and trade company enters point
It being authenticated with key, interface level, the various dimensions such as data encryption guarantee the safety of data transmission, using HTTP/HTTPS agreement, and
And provide active and two kinds of interactive modes of asynchronous notifications；
Step 3: movable lifecycle management, establishes the lifecycle management stream established, run, terminated from activity
Journey is based on Activity Type and each atomic service content abstraction activity monitoring model, provides for advertising campaign current flat by promotion
The advertising campaign entirety development condition that platform is carried out, it is pre- comprising various activities type development play, region, participating user's number, resource
The panoramic informations such as calculation and Expenditure Levels, sale conversion ratio, while promotion resource consumption situation is provided for each specifically activity
Analysis and resource run out early warning, and resource consumption threshold value is provided, user participates in threshold management, for the abnormal conditions for exceeding threshold value
Alerting service can be provided, the property loss of abnormal resource consumption operation is avoided, for draw new class activity provide draw it is new per capita at
This analysis provides sale transformation assay, conversion sales volume statistical analysis for sale conversion class activity.
Preferably, in the user pond domain that subscriber-coded, user information, user tag is all independent at atom function
Energy；
By resource type in the resource pool domain, resource inventory, scheduling of resource is all independently at atomic function；
Role, circulation process, approval results will be examined in the examination & approval engine domain all independently at atomic function；
Certificate activity, the activity of hair certificate, power-assisted activity will be robbed in the active tool domain all independently at atomic function；
It is in the commodity pond domain that commodity code, commodity stocks is all independent at atomic function；
Activity is subjected to the time in the active rule domain, user participates in number limitation, user's prize-winning number limits all
Independently at atomic function；
Result record, result are executed in the action result domain, result push is all independently at atomic function.
Preferably, service can be provided separately in each of described independent atomic function, according to the specific of business scenario
Demand, carry out atomic function service assembling can create one can independent activity for users to use.
Compared with prior art, the beneficial effects of the present invention are: 1, promotional tool carries out the fractionation of bottom atomic serviceization, lead to
It crosses each atom combined ability and forms independent promotions engine as movable supporting, realize the quick assembling of New activity, multiplexing functions
While can also accomplish to be independent of each other；2, extension flexibly, in addition to the output for supporting advertising campaign ability, also provides the communication of standard
Agreement supports the flexible access of external sals promotion fuction and resource；3, the Life cycle established, run, terminated from activity is established
Management process, realization activity participate in real time inspection and the monitoring of situation and resource consumption situation.
Detailed description of the invention
Fig. 1 is schematic structural view of the invention；
Fig. 2 be carried out in the embodiment of the present invention atomic function service assembling can create one can for users to use
Independent movable instance graph.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Referring to Fig. 1, the present invention provides a kind of technical solution: it is a kind of can flexible expansion lifecycle management promotion it is flat
Platform building method comprises the steps of: Step 1: the fractionation of advertising campaign atomic function, each input that will be used in advertising campaign
Role, process, resource, active rule, the progress atom domain fractionation of active core algorithm are exported, each function services atomization is made,
Each level service in advertising campaign is subjected to domain fractionation, splits into several functional domains: comprising deputy activity participating user class
The commodity pond that the user pond domain of type control, the resource pool domain for representing various activities resource management, deputy activity merchandise news are handled
Domain, the active rule domain of the rule limitation such as deputy activity range time, the examination & approval engine domain of deputy activity examination & approval management, representative are lived
The active tool domain of kinetonucleus heart playing method and the action result domain of deputy activity result treatment, can split out in each domain
The smallest independent atomic function；Service can be provided separately in each independent atomic function, according to the specific need of business scenario
Ask, carry out atomic function service assembling can create one can independent activity for users to use.Such as: as shown in Fig. 2,
The new user type in user pond domain can be limited the resource of service, resource pool domain by the traffic cycle sweepstake of one new user
Probability prize drawing algorithm service in type and the corresponding resource constraint of resource type and increase and decrease service, active tool domain, activity rule
Then the activity time in domain, trigger point, member's participation number limitation service etc. are combined, and are become a complete activity and are taken
Business；
Step 2: individual activity extension field is arranged inside sales promotion platform, it is used to support relationship between each advertising campaign
Management is expanded such as participation/prize-winning succession/mutex relation, the large-scale father and son's activity relationship promoted in linkage activity between multiple activities
It is independent to open up functions of modules, the realization of original advertising campaign is not influenced, and energy flexible configuration and control, each movable rule are
Independent control individually manages, and is not simply advise for the succession/mutex relation expanded between the advertising campaign being arranged in domain
Then it is superimposed, but by the mapping of relationship between increase activity, it is stored, is realized efficiently, no in the form of specific expression
Error can be traced, can modify；
Sales promotion platform externally provides the REST API service of standard simultaneously, can be with the promotion clothes of flexible access external system
External resource is combined to be formed with interior atoms service as promotion resource in the service dynamic expansion layer of sales promotion platform by business
New advertising campaign, while complete advertising campaign can also be externally exported, it is easily grafted onto external operation system.It is right
External system carries out resource output, and sales promotion platform provides a set of safety, standard, efficient open platform system, and trade company enters point
It is authenticated with key, interface level, the various dimensions such as data encryption guarantee the safety of data transmission.Using HTTP/HTTPS agreement, and
And provide active and two kinds of interactive modes of asynchronous notifications.
Step 3: movable lifecycle management, establishes the lifecycle management stream established, run, terminated from activity
Journey is based on Activity Type and each atomic service content abstraction activity monitoring model, provides for advertising campaign current flat by promotion
The advertising campaign entirety development condition that platform is carried out, it is pre- comprising various activities type development play, region, participating user's number, resource
The panoramic informations such as calculation and Expenditure Levels, sale conversion ratio, while promotion resource consumption situation is provided for each specifically activity
Analysis and resource run out early warning, and resource consumption threshold value is provided, user participates in threshold management, for the abnormal conditions for exceeding threshold value
Alerting service can be provided, the property loss of abnormal resource consumption operation is avoided, for draw new class activity provide draw it is new per capita at
This analysis provides sale transformation assay, conversion sales volume statistical analysis for sale conversion class activity.
It although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, can be with
A variety of variations, modification, replacement can be carried out to these embodiments without departing from the principles and spirit of the present invention by understanding
And modification, the scope of the present invention is defined by the appended.
Claims (3)
1. one kind can flexible expansion lifecycle management sales promotion platform building method, it is characterised in that:
Step 1: advertising campaign atomic function split, by each input and output role used in advertising campaign, process, resource,
Active rule, active core algorithm carry out the fractionation of atom domain, make each function services atomization, by each level in advertising campaign
Service carries out domain fractionation, splits into several functional domains: the user pond domain comprising deputy activity participating user's Type Control represents
The commodity pond domain that the resource pool domain of various activities resource management, deputy activity merchandise news are handled, deputy activity range time etc.
The active tool for examining engine domain, deputy activity core playing method that the active rule domain of rule limitation, deputy activity examination & approval manage
The action result domain in domain and deputy activity result treatment, the smallest independent atom function that can be splitted out in each domain
Energy；
Step 2: individual activity extension field is arranged inside sales promotion platform, it is used to support the management of relationship between each advertising campaign,
Such as participation/prize-winning succession/mutex relation, the large-scale father and son's activity relationship promoted in linkage activity, expanded mode between multiple activities
Block functional independence does not influence the realization of original advertising campaign, and energy flexible configuration and control, and each movable rule is independent
Control individually manages, and is not that simple rule is folded for the succession/mutex relation expanded between the advertising campaign being arranged in domain
Add, but by the mapping of relationship between increase activity, it is stored in the form of specific expression；
Sales promotion platform externally provides the REST API service of standard simultaneously, can with the services of sales promotion of flexible access external system,
The service dynamic of sales promotion platform expand layer be combined using external resource as promotion resource with interior atoms service to be formed it is new
Advertising campaign, while complete advertising campaign can also be externally exported, it is easily grafted onto external operation system, to outside
System carries out resource output, and sales promotion platform provides a set of safety, standard, efficient open platform system, and it is close that trade company enters distribution
Key, interface level authentication, the various dimensions such as data encryption guarantee the safety of data transmission, using HTTP/HTTPS agreement, and mention
For active and two kinds of interactive modes of asynchronous notifications；
Step 3: movable lifecycle management, establishes the lifecycle management process established, run, terminated from activity, base
In Activity Type and each atomic service content abstraction activity monitoring model, provided for advertising campaign current by sales promotion platform development
Advertising campaign entirety development condition, carry out play comprising various activities type, region, participating user's number, resource budget and disappear
Consume situation, the sale panoramic informations such as conversion ratio, at the same for each specific activity provide promotion resource consumption situation analysis and
Resource runs out early warning, and resource consumption threshold value is provided, user participates in threshold management, can be mentioned for the abnormal conditions beyond threshold value
For alerting service, avoid the property loss of abnormal resource consumption operation, for draw new class activity provide draw new cost analysis per capita,
Sale transformation assay, conversion sales volume statistical analysis are provided for sale conversion class activity.
2. one kind according to claim 1 can flexible expansion lifecycle management sales promotion platform building method, it is special
Sign is: in the user pond domain that subscriber-coded, user information, user tag is all independent at atomic function；
By resource type in the resource pool domain, resource inventory, scheduling of resource is all independently at atomic function；
Role, circulation process, approval results will be examined in the examination & approval engine domain all independently at atomic function；
Certificate activity, the activity of hair certificate, power-assisted activity will be robbed in the active tool domain all independently at atomic function；
It is in the commodity pond domain that commodity code, commodity stocks is all independent at atomic function；
Activity is subjected to the time in the active rule domain, user participates in number limitation, the limitation of user's prize-winning number is all independent
At atomic function；
Result record, result are executed in the action result domain, result push is all independently at atomic function.
3. one kind according to claim 2 can flexible expansion lifecycle management sales promotion platform building method, it is special
Sign is: service can be provided separately in each of described independent atomic function, according to the specific requirements of business scenario, carry out former
The assembling of subfunction service can create one can independent activity for users to use.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114238472A (en) * | 2021-12-13 | 2022-03-25 | 广州云徙科技有限公司 | All-channel sales promotion activity implementation system |
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| US20150012348A1 (en) * | 2013-07-02 | 2015-01-08 | Sears Brands, L.L.C. | Methods and systems for an e-commerce promotions platform |
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| CN114238472A (en) * | 2021-12-13 | 2022-03-25 | 广州云徙科技有限公司 | All-channel sales promotion activity implementation system |
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Application publication date: 20191018 |