CN110348875A - A kind of method that marketing increase purchase power is recommended in e-commerce website creation - Google Patents
A kind of method that marketing increase purchase power is recommended in e-commerce website creation Download PDFInfo
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Abstract
The invention discloses a kind of e-commerce websites to create the method for recommending marketing to increase purchase power, belong to e-commerce field, the present invention will help e-commerce company to understand some best practices used in daily marketing work, basic two-sided reward can not only be created, wherein referrer and recommended people can use identical " currency " or payment structure, unique referrer can also be created and recommend reward, each reward matches with one of the Golden-rule of marketing is recommended, implement and improve the method for recommending marketing strategy that should take to start to understand, thoroughly solve the problems, such as that e-commerce company's building recommends plan complicated, it does not need that great effort is spent to implement and safeguard.
Description
Technical field
The invention belongs to e-commerce field, in particular to it is dynamic that a kind of e-commerce website creation recommends marketing to increase purchase
The method of power.
Background technique
E-commerce website marketing is both expensive and time consuming.Which type of e-commerce website provides and services not important, rhymed formula
Key is understood user and how they uses product, can be them to be best understood from for the customized reward of product
The value of offer.It, should not be by fact, two-sided recommendation is generally the least expensive (may not spend red cent) and most effective marketing form
Ignore.Referrer's (new thread and the people of client are sent in a manner of oneself) wins awards, because they are rewarded, new visitor
Family is also rewarded, because they enter the business of e-commerce website by the recommendation activity from high confidence source.When
When one existing customer is profuse in praise to you in face of their friend, this is the situation of a two-win, and e-commerce website can
To obtain free marketing, client can recommend some outstanding commodity by social activity verifying, and his friend can be from reliable
Recommended in source.
Summary of the invention
It is an object of the invention to provide a kind of e-commerce websites to create the method for recommending marketing to increase purchase power, energy
Effectively solve the shortcoming that above-mentioned marketing cost is high, and reward can not select.
The present invention is realized by following technical proposals:
A kind of method that marketing increase purchase power is recommended in e-commerce website creation, it is characterised in that including following step
It is rapid:
(1) it logs in；
(2) marketing is recommended in creation；
(3) server is handled and is stored to data；
(4) client sends various selectable reward and record to user.
Preferably, step (1) user is entered by client terminal, login page inputs account and password, click are stepped on
It records key to complete to log in, user information upload server is fed back to client after server confirms information retrieval by client
Into homepage.
Preferably, marketing is recommended in the creation in the step (2), steps are as follows:
(21) server record purchase data；
(22) dialog box and its reward explanation are recommended in page pop-up after completing purchase；
(23) client generates corresponding recommended links according to user account information and recommends two dimensional code.
Preferably, step (23) recommended links are suitable for the URL of regime type, every time according to the operation taken
Difference shows different URL.
Preferably, referrer is by the recommended links of oneself and to recommend two dimensional code to be shared with by social media recommended
People.
Preferably, the server of the step (3) is handled and stored to data, server is to recommended links and pushes away
Recommending two dimensional code setting validity period is to have recommended people to carry out registration by recommended links or recommendation two dimensional code in 30 days, 30 days to step on
The purchase of any amount of money is recorded and carries out, server records data, recommended links and recommendation two dimensional code failure after 30 days.
Preferably, the client in the step (4) sends various selectable reward and record to user, it is as follows:
The award method of recommended people are as follows: recommended person select first purchase commodity obtain 10-1000 member cash it is preferential or
The discount of person's selection commodity price 5%-50%；
The award method of referrer are as follows: it is every that a successfully increase is recommended to integrate, according to integral divided rank, respectively
Basic, Pro, Pro+, Pro++, Basic grade obtain 1-2 order freight free chance, and Pro grade obtains 3-5 order and exempts from
Freight charges chance, Pro+ grade obtain 5-10 order freight free chance, Pro++ acquisition 10 times or more order freight free chances.
Preferably, the client in the step (4) sends various selectable reward and record to user, it is as follows:
The award method of recommended people are as follows: recommended people's first purchase commodity obtain that 10-100 member cash is preferential or commodity
The discount of price 10%-20%；
The award method of referrer are as follows: it is every that a successfully increase is recommended to integrate, according to integral divided rank, respectively
Basic, Pro, Pro+, Pro++, Basic grade obtain 1 order freight free chance, and Pro grade obtains 3 order freight frees
Chance, Pro+ grade obtain 5 order freight free chances, and Pro++ obtains 10 order freight free chances；
Preferably, the grade that nominator obtains can use formula:
Grade can use formula:
S indicates grade, and four grades respectively correspond Basic, Pro, Pro+, Pro++ altogether, and a is existing integral, and λ is normal
Number, the multiple of a, to indicate the integral obtained every time.
The beneficial effects of the present invention are:
By the present invention in that rewarding user and its supporter with two-sided motivational techniques, two-sided recommendation plan provides for both sides
Excitation, makes the dynamic sharing of referrer, because they think that they are helpful and are considered as expert.In addition, recommended people feels
They are carrying out insider trading, increase it and buy power.
Detailed description of the invention
Fig. 1 is present invention reward figure；
Fig. 2 is whether the present invention rewards referrer's reward figure；
Fig. 3 is prize scale figure of the present invention；
Fig. 4 be this whether in be referrer figure；
Fig. 5 is recommendation approach figure.
Specific embodiment
The present invention is further illustrated with attached drawing combined with specific embodiments below.
Embodiment one
It is special in conjunction with Fig. 1 to a kind of method that e-commerce website creation recommends marketing increase to buy power shown in fig. 5
Sign be the following steps are included:
(1) it logs in；User can log in merchant platform, mobile terminal hand by phone number, wechat, Alipay account, QQ
Machine number, which logs in, obtains identifying code login, and wechat, Alipay, QQ can directly authorize login or input account number cipher to log in, and click
Electric business website homepage is entered after logging in key success.
(2) marketing is recommended in creation；Comprising steps of
(21) server record purchase data；User carries out commodity purchasing in client, after successfully buying, server record
It buys data；
(22) dialog box and its reward explanation are recommended in page pop-up after completing purchase；Server confirmation user buys successfully
Afterwards, recommend frame in payment completion page pop-up, recommend reward in dialog box to illustrate before being placed on, more visibility point, and push away
It recommends condition and is then placed on recommendation dialogue frame bottom；
(23) client generates corresponding recommended links according to user account information and recommends two dimensional code；User, which confirms, to be recommended
Afterwards, it clicks and recommends, client generates a recommendation two dimensional code and a recommended links according to the information of user account, recommends two dimension
Code and a recommended links navigate to the Login Register page, and referrer passes through the recommended links of oneself or two dimensional code micro-
Letter, microblogging, QQ, live streaming platform, short-sighted frequency APP mode be shared with other people or friend, recommended people see recommended links or
After recommending two dimensional code, clickthrough or barcode scanning enter store platform, complete registration and log in.
(3) server is handled and is stored to data；User accesses data is stored, record presentee passes through
Recommended links recommend two dimensional code into data such as registration, login, purchases, and storage is recommended successful data information, will successfully be pushed away
In the case where recommending feedback to recommendation account, successfully details, such as presentee's user name, time and reward letter are recommended in display
Breath.
(4) client sends various selectable reward and record to user；Recommended people passes through link or two dimensional code
Selection obtains the recommended people of the preferential perhaps discount of cash and is entered by link or two dimensional code after logging in into platform registration
After platform successfully buys any amount of money commodity, referrer is integrated, and the corresponding different grade of integral, higher grade, is wrapped
Postal number is more.
In the present embodiment, user's registration account logs in merchant platform, can carry out with telephone number, QQ, wechat mode is crossed
Registration logs in, and user successfully carries out the purchase of primary any amount of money after the commodity that shop browses to oneself needs or likes,
Platform will will pop up sharing link, and user clicks the recommended links and two dimensional code for entering to generate oneself, and user passes through social media
It is logical in recommended people if QQ, wechat, microblogging, live streaming platform, short-sighted frequency APP share the recommended links or two dimensional code of oneself
It crosses click recommended links or scans the two-dimensional code to register into platform and log in, be recommended people and obtain complimentary awards, and can select
Preferentially favour mode, after recommended people successfully buys commodity, referrer also obtains complimentary awards；It is promoted in this way by friend,
Confidence level is higher, and required marketing cost is low, and realizes two-win, increases purchase power.
Embodiment two
It is special in conjunction with Fig. 1 to a kind of method that e-commerce website creation recommends marketing increase to buy power shown in fig. 5
Sign be the following steps are included:
(1) it logs in；User can log in merchant platform, mobile terminal hand by phone number, wechat, Alipay account, QQ
Machine number, which logs in, obtains identifying code login, and wechat, Alipay, QQ can directly authorize login or input account number cipher to log in, and click
Electric business website homepage is entered after logging in key success.
(2) marketing is recommended in creation；Comprising steps of
(21) server record purchase data；User carries out commodity purchasing in client, after successfully buying, server record
It buys data；
(22) dialog box and its reward explanation are recommended in page pop-up after completing purchase；Server confirmation user buys successfully
Afterwards, recommend frame in payment completion page pop-up, recommend reward in dialog box to illustrate before being placed on, more visibility point, and push away
It recommends condition and is then placed on recommendation dialogue frame bottom；
(23) client generates corresponding recommended links according to user account information and recommends two dimensional code；User, which confirms, to be recommended
Afterwards, it clicks and recommends, client generates a recommendation two dimensional code and a recommended links according to the information of user account, recommends two dimension
Code and a recommended links navigate to the Login Register page, and referrer passes through the recommended links of oneself or two dimensional code micro-
Letter, microblogging, QQ, live streaming platform, short-sighted frequency APP mode be shared with other people or friend, recommended people see recommended links or
After recommending two dimensional code, clickthrough or barcode scanning enter store platform, complete registration and log in.
(3) server is handled and is stored to data；User accesses data is stored, record presentee passes through
Recommended links recommend two dimensional code into data such as registration, login, purchases, and storage is recommended successful data information, will successfully be pushed away
In the case where recommending feedback to recommendation account, successfully details, such as presentee's user name, time and reward letter are recommended in display
Breath.
(4) client sends various selectable reward and record to user；Recommended people passes through link or two dimensional code
Selection obtains the recommended people of the preferential perhaps discount of cash and is entered by link or two dimensional code after logging in into platform registration
After platform successfully buys any amount of money commodity, referrer is integrated, and the corresponding different grade of integral, higher grade, is wrapped
Postal number is more.
Recommended links in the step (23) are suitable for the URL of regime type, different according to the operation taken every time
Show different URL.
In the present embodiment, by allowing recommended links to be suitable for dynamic URL, also real-time update after website orientation content update,
It allows user to understand newest commodity details, will not postpone, user is caused to mislead, promote platform credit worthiness, increase probability of transaction.
Embodiment three
It is special in conjunction with Fig. 1 to a kind of method that e-commerce website creation recommends marketing increase to buy power shown in fig. 5
Sign be the following steps are included:
(1) it logs in；User can log in merchant platform, mobile terminal hand by phone number, wechat, Alipay account, QQ
Machine number, which logs in, obtains identifying code login, and wechat, Alipay, QQ can directly authorize login or input account number cipher to log in, and click
Electric business website homepage is entered after logging in key success.
(2) marketing is recommended in creation；Comprising steps of
(21) server record purchase data；User carries out commodity purchasing in client, after successfully buying, server record
It buys data；
(22) dialog box and its reward explanation are recommended in page pop-up after completing purchase；Server confirmation user buys successfully
Afterwards, recommend frame in payment completion page pop-up, recommend reward in dialog box to illustrate before being placed on, more visibility point, and push away
It recommends condition and is then placed on recommendation dialogue frame bottom；
(23) client generates corresponding recommended links according to user account information and recommends two dimensional code；User, which confirms, to be recommended
Afterwards, it clicks and recommends, client generates a recommendation two dimensional code and a recommended links according to the information of user account, recommends two dimension
Code and a recommended links navigate to the Login Register page, and referrer passes through the recommended links of oneself or two dimensional code micro-
Letter, microblogging, QQ, live streaming platform, short-sighted frequency APP mode be shared with other people or friend, recommended people see recommended links or
After recommending two dimensional code, clickthrough or barcode scanning enter store platform, complete registration and log in.
(3) server is handled and is stored to data；User accesses data is stored, record presentee passes through
Recommended links recommend two dimensional code into data such as registration, login, purchases, and storage is recommended successful data information, will successfully be pushed away
In the case where recommending feedback to recommendation account, successfully details, such as presentee's user name, time and reward letter are recommended in display
Breath.
(4) client sends various selectable reward and record to user；Recommended people passes through link or two dimensional code
Selection obtains the recommended people of the preferential perhaps discount of cash and is entered by link or two dimensional code after logging in into platform registration
After platform successfully buys any amount of money commodity, referrer is integrated, and the corresponding different grade of integral, higher grade, is wrapped
Postal number is more.
The server of the step (3) is handled and is stored to data, and server is to recommended links and recommends two dimensional code
Setting validity period be 30 days, 30 days in have recommended people by recommended links or recommend two dimensional code carry out register login and into
The purchase of any amount of money of row, server record data, recommended links and recommendation two dimensional code failure after 30 days.
In the present embodiment, by 30 days link validity periods of setting, expired link is removed, is economized on resources, is other
Recommended links propose more spaces, and the time is long, if following using after the new way of recommendation, the link before avoiding can also
With, more securely and reliably, while nominator's limited time is given, its dynamic completion at the appointed time is allowed more to recommend,
It improves and recommends efficiency.
Example IV
It is special in conjunction with Fig. 1 to a kind of method that e-commerce website creation recommends marketing increase to buy power shown in fig. 5
Sign be the following steps are included:
(1) it logs in；User can log in merchant platform, mobile terminal hand by phone number, wechat, Alipay account, QQ
Machine number, which logs in, obtains identifying code login, and wechat, Alipay, QQ can directly authorize login or input account number cipher to log in, and click
Electric business website homepage is entered after logging in key success.
(2) marketing is recommended in creation；Comprising steps of
(21) server record purchase data；User carries out commodity purchasing in client, after successfully buying, server record
It buys data；
(22) dialog box and its reward explanation are recommended in page pop-up after completing purchase；Server confirmation user buys successfully
Afterwards, recommend frame in payment completion page pop-up, recommend reward in dialog box to illustrate before being placed on, more visibility point, and push away
It recommends condition and is then placed on recommendation dialogue frame bottom；
(23) client generates corresponding recommended links according to user account information and recommends two dimensional code；User, which confirms, to be recommended
Afterwards, it clicks and recommends, client generates a recommendation two dimensional code and a recommended links according to the information of user account, recommends two dimension
Code and a recommended links navigate to the Login Register page, and referrer passes through the recommended links of oneself or two dimensional code micro-
Letter, microblogging, QQ, live streaming platform, short-sighted frequency APP mode be shared with other people or friend, recommended people see recommended links or
After recommending two dimensional code, clickthrough or barcode scanning enter store platform, complete registration and log in.
(3) server is handled and is stored to data；User accesses data is stored, record presentee passes through
Recommended links recommend two dimensional code into data such as registration, login, purchases, and storage is recommended successful data information, will successfully be pushed away
In the case where recommending feedback to recommendation account, successfully details, such as presentee's user name, time and reward letter are recommended in display
Breath.
(4) client sends various selectable reward and record to user；Recommended people passes through link or two dimensional code
Selection obtains the recommended people of the preferential perhaps discount of cash and is entered by link or two dimensional code after logging in into platform registration
After platform successfully buys any amount of money commodity, referrer is integrated, and the corresponding different grade of integral, higher grade, is wrapped
Postal number is more.
Acquisition reward in the step (4) includes being recommended people's reward and referrer's reward, as follows:
The award method of recommended people are as follows: recommended people's first purchase commodity obtain that 1000 yuan of cashes are preferential or commodity valence
The discount of lattice 50%；
The award method of referrer are as follows: it is every that a successfully increase is recommended to integrate, according to integral divided rank, respectively
Basic, Pro, Pro+, Pro++, Basic grade obtain 2 order freight free chances, and Pro grade obtains 5 order freight frees
Chance, Pro+ grade obtain 8 order freight free chances, and Pro++ obtains 10 order freight free chances.
Acquisition reward in the step (4) includes being recommended people's reward and referrer's reward, as follows:
The award method of recommended people are as follows: recommended people's first purchase commodity obtain that 10 yuan of cashes are preferential or commodity price
5% discount；
The award method of referrer are as follows: it is every that a successfully increase is recommended to integrate, according to integral divided rank, respectively
Basic, Pro, Pro+, Pro++, Basic grade obtain 1 order freight free chance, and Pro grade obtains 3 order freight frees
Chance, Pro+ grade obtain 5 order freight free chances, and Pro++ obtains 10 order freight free chances.
Grade can use formula:
S indicates grade, and four grades respectively correspond Basic, Pro, Pro+, Pro++ altogether, and a is existing integral, and λ is normal
Number, the multiple of a, to indicate the integral obtained every time, such as λ is 20, indicates every and recommends successfully once to increase by 20 integrals, if existing
Integrating a is 0, recommends successfully primary, then S=1,1 correspondence Basic grade, and so on.
In the present embodiment, by rewarding referrer and recommended people, award method multiplicity, recommended people can be selected
The award method oneself liked is selected, referrer possesses hierarchy, so that referrer is ready to upgrade, with this two-sided excitation side
Method rewards user and its supporter, realizes two-win, increases purchase power.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention
Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within mind and principle.
Claims (9)
1. a kind of e-commerce website creation recommends marketing to increase the method for buying power, it is characterised in that the following steps are included:
(1) it logs in；
(2) marketing is recommended in creation；
(3) server is handled and is stored to data；
(4) client sends various selectable reward and record to user.
2. a kind of e-commerce website creation according to claim 1 recommends marketing to increase the method for buying power, special
Sign is: step (1) user enters login page by client terminal and inputs account and password, clicks and logs in key completion
It logs in, user information upload server is fed back to client and enter homepage by client after server confirms information retrieval
Face.
3. a kind of e-commerce website creation according to claim 1 recommends marketing to increase the method for buying power, special
Sign is: marketing is recommended in the creation in the step (2), and steps are as follows:
(21) server record purchase data；
(22) dialog box and its reward explanation are recommended in page pop-up after completing purchase；
(23) client generates corresponding recommended links according to user account information and recommends two dimensional code.
4. a kind of e-commerce website creation according to claim 3 recommends marketing to increase the method for buying power, special
Sign is: step (23) recommended links are suitable for the URL of regime type, every time not according to the different displays of the operation taken
Same URL.
5. a kind of e-commerce website creation according to claim 3 recommends marketing to increase the method for buying power, special
Sign is: referrer is by the recommended links of oneself and two dimensional code is recommended to be shared with recommended people by social media.
6. a kind of e-commerce website creation according to claim 1 recommends marketing to increase the method for buying power, special
Sign is: the server of the step (3) is handled and is stored to data, and server is to recommended links and two dimensional code is recommended to set
Being set effective the phase is to have recommended people by recommended links in 30 days, 30 days or recommend two dimensional code to carry out registration login and carry out
The purchase of any amount of money, server record data, recommended links and recommendation two dimensional code failure after 30 days.
7. a kind of e-commerce website creation according to claim 1 recommends marketing to increase the method for buying power, special
Sign is: the client in the step (4) sends various selectable reward and record to user, as follows:
The award method of recommended people are as follows: recommended person selects first purchase commodity and obtains that 10-1000 member cash is preferential or choosing
Select the discount of commodity price 5%-50%；
The award method of referrer are as follows: it is every to recommend successfully increase integral, according to integral divided rank, respectively Basic,
Pro, Pro+, Pro++, Basic grade obtain 1-2 order freight free chance, and Pro grade obtains 3-5 order freight free machine
Meeting, Pro+ grade obtain 5-10 order freight free chance, Pro++ acquisition 10 times or more order freight free chances.
8. a kind of e-commerce website creation according to claim 1 recommends marketing to increase the method for buying power, special
Sign is: the client in the step (4) sends various selectable reward and record to user, as follows:
The award method of recommended people are as follows: recommended people's first purchase commodity obtain that 10-100 member cash is preferential or commodity price
The discount of 10%-20%；
The award method of referrer are as follows: it is every to recommend successfully increase integral, according to integral divided rank, respectively Basic,
Pro, Pro+, Pro++, Basic grade obtain 1 order freight free chance, and Pro grade obtains 3 order freight free chances,
Pro+ grade obtains 5 order freight free chances, and Pro++ obtains 10 order freight free chances.
9. a kind of e-commerce website creation according to claim 1 recommends marketing to increase the method for buying power, special
Sign is: the grade that nominator obtains can use formula:
S indicates grade, and four grades respectively correspond Basic, Pro, Pro+, Pro++ altogether, and a is existing integral, and λ is constant, a
Multiple, to indicate the integral that obtains every time.
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| CN113450154A (en) * | 2021-07-06 | 2021-09-28 | 上海齐屹信息科技有限公司 | Store fission marketing shopping guide system and method based on relationship chain |
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