CN110347906A - User behavior display method and device, electronic equipment and storage medium - Google Patents
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Abstract
The embodiment of the invention relates to the technical field of information processing, and discloses a user behavior display method and device, electronic equipment and a storage medium. Collecting a buried point log sent by a client of a pre-buried point, wherein the buried point log at least comprises user operation; analyzing the embedded point log to obtain a user behavior analysis result; and displaying the analysis result. The user behavior can be analyzed, and the analysis result is reliable.
Description
Technical field
The present invention relates to technical field of information processing, in particular to a kind of user behavior methods of exhibiting and device, electronics are set
Standby and storage medium.
Background technique
In electric business field, server usually can show that user may be interested to user using some specific strategies
Trade company allows users to faster select interested commodity from the commodity shown in terminal and carries out the operation that places an order, and improves
Order conversion ratio.
At least there are the following problems in the related technology for inventor's discovery: user behavior is intangible, therefore can not be user
Formulate personalized system strategy.
Summary of the invention
Embodiment of the present invention is designed to provide a kind of user behavior methods of exhibiting, can divide user behavior
Analysis, analysis result are reliable.
In order to solve the above technical problems, embodiments of the present invention provide a kind of user behavior methods of exhibiting, comprising: receive
Collection buries a log by bury that client a little sends in advance, buries a log and includes at least user's operation；To burying a log minute
Analysis, obtains user behavior analysis result；Analysis result is shown.
Embodiments of the present invention additionally provide a kind of user behavior analysis device, comprising: collection module, it is pre- for collecting
A log first is buried by bury that client a little sends, a log is buried and includes at least user's operation；Analysis module, for burying a day
Will is analyzed, and user behavior analysis result is obtained；Display module, for being shown to analysis result.
Embodiments of the present invention additionally provide a kind of electronic equipment, including memory and processor, memory storage meter
Calculation machine program, processor operation program when execute collect in advance by bury a little client transmission bury a log, bury a log extremely
It less include user's operation；It analyzes a log is buried, obtains user behavior analysis result；Analysis result is shown.
Embodiments of the present invention additionally provide a kind of non-volatile memory medium, for storing computer-readable program,
Computer-readable program is for executing family behavior analysis method as above for computer.
Embodiment of the present invention in terms of existing technologies, collect in advance by bury a little client transmission bury a day
Will in a log includes user's operation due to burying, that is, buries log recording user behavior, therefore by carrying out to burying a log
Analysis, so that it may obtain user behavior analysis result；Burying a log and record user's operation by each client, obtains
The high reliablity of user behavior analysis result；And client is buried a little in advance, i.e. and a log of burying for client is that record is preparatory
The log of content a little is buried, therefore the log content that server is collected into all is predetermined the content for needing to record, i.e.,
The interested content of operation personnel, analyzes these contents, so that it may obtain operation personnel's user behavior of interest point
Analyse result；Only record buries content a little and rejects other unnecessary contents in advance, can avoid these contents to user behavior
The influence for analyzing result, so that the specific aim of user behavior analysis result is stronger；Analysis result is shown, operation can be facilitated
Personnel check.
In addition, above-mentioned, to bury a log further include system strategy, user behavior analysis as a result, include each user in chronological order
Corresponding user's operation, and the system strategy in response to user's operation.There is user behaviour simultaneously in user behavior analysis result
Make and in response to user's operation system strategy, facilitate the relationship of operation personnel's analysis system strategy and user's operation.
In addition, it is above-mentioned obtain user behavior analysis result after, further includes: judge the use in user behavior analysis result
Whether operation expected operation corresponding with the system strategy in user behavior analysis result in family matches, if mismatching, to system
Strategy is adjusted.When user's operation expected operation corresponding with system strategy mismatches, show that system strategy does not reach
Expected recommendation effect, adjusting to system strategy can help operation personnel to be preferably directed to user's characteristic in time makes
Personalized system strategy promotes user experience while improving order conversion ratio.
In addition, after burying a log collect that each client sends, further includes: a log will be buried and be written with preset format
In log sheet；Analyze a log is buried, obtain user behavior analysis result specifically: in log sheet bury a log into
Row analysis, obtains user behavior analysis result.A log will be buried to be written in log sheet in a unified format, can conveniently bury a log
Unified management.
In addition, analyzing to burying a log, after obtaining user behavior analysis result, further includes: in response to client
The user behavior playback request at end, is sent to client for user behavior analysis result, returns for client to user behavior
It puts.Setting client can play back user behavior, and user is facilitated to understand the historical operation of oneself.
Detailed description of the invention
Fig. 1 is the user behavior methods of exhibiting flow chart in first embodiment according to the present invention；
Fig. 2 is the user behavior methods of exhibiting flow chart in second embodiment according to the present invention；
Fig. 3 is the user behavior analysis schematic device in third embodiment according to the present invention；
Fig. 4 is the electronic devices structure schematic diagram that the 4th embodiment provides according to the present invention.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with attached drawing to the present invention
Each embodiment be explained in detail.However, it will be understood by those skilled in the art that in each embodiment party of the present invention
In formula, in order to make the reader understand this application better, many technical details are proposed.But even if without these technical details
And various changes and modifications based on the following respective embodiments, the application technical solution claimed also may be implemented.With
Under the division of each embodiment be for convenience, any restriction should not to be constituted to specific implementation of the invention, it is each
Embodiment can be combined with each other mutual reference under the premise of reconcilable.
In taking out industry, operation personnel often studies many strategies, promotes preferably to complete between user and trade company
Transaction improves order conversion ratio.But can these strategies be during use, reach expected and improve order conversion ratio
Effect, bad detection, is also unable to control.If being able to know that user has above done which operation just completes in take-away application
Last places an order, this will be helpful to relevant strategy is studied, and is based on this, the invention proposes a kind of user behavior displaying sides
Method.
The first embodiment of the present invention is related to a kind of user behavior methods of exhibiting, as shown in Figure 1, this method comprises:
Step S101, collect in advance by bury a little client transmission bury a log.
Specifically, server and client can appoint the record form for burying a log in advance, software development is being carried out
During, the content that desired client records is carried out burying a little in advance, i.e., server will bury information in advance and be handed down to client
End a, in this way, log of burying for client can be to being recorded by the content for burying a little in advance.In burying a log, it may include
User's operation, such as user browse the operation of trade company, user clicks the operation of trade company, user clicks the operation of vegetable, user couple
Lower single operation of commodity etc., buries to select log and may also include this and operates corresponding specific trade company or vegetable, (for example, certain is buried a little
Include user A ten two points of trade companies 1 browsed positioned at Beijing San Litun at noon in log recording, and point has been carried out to trade company 1
Operation is hit, click and lower single operation have been carried out to the vegetable first in trade company 1)；When user carries out lower list to commodity, APP's is specific
Undertake path be also recordable in and bury in a log (for example, be placed an order by the homepage of APP, or by " lunch " this
What a second level page placed an order).
In one example, server be collected into client upload bury a log after, can will bury a log with default
Format is written in log sheet, and analyzes the log of burying in log sheet, obtains user behavior analysis result.Here day
Will table can be the log sheet in data-base cluster, and database can be used to provide the function of data query and data analysis, by institute
There is the uniform format for burying a log, and the log of burying after unified format is stored into the cluster of database, conveniently buries a day
The unified management of will.
In actual implementation, burying a log further includes the system strategy pre-established, and system strategy responds user's operation simultaneously
Generate recommendation results.Specifically, operation personnel can pre-establish many system strategies, it is applied to a variety of different recommendation fields
Scape, server can determine system strategy according to merchant information, user information, the take-away scene information instantly etc. being collected into.
When user carries out when specific operation, server can respond user's operation, obtain one according to the system strategy determined and push away
List is recommended, and may interested trade company to user recommended user according to this recommendation list.For example, user logs in client
Afterwards, server can obtain user information, and determine system strategy according to current take-away scene, to all dispatching ranges instantly
Trade company in including user location and business is once recalled, and is arranged according to determining system strategy the trade company recalled
Sequence obtains a recommendation list, sends this recommendation list in client, when user carries out browsing behaviour in client homepage
When making, so that it may browse trade company according to the order of this recommendation list.
Step S102 analyzes a log is buried, obtains user behavior analysis result.
Specifically, server after being collected into and burying a log, can carry out unified arrangement to a log is buried, obtain each use
The operation carried out in chronological order at family, and the system strategy in response to user's operation.For example, in an analysis result,
It may include the browse operation that user carries out in 17:27, the system strategy that server is used in response to this browse operation；Browsing
The position in each shop and these shops that operation was specifically browsed comprising user, further includes these shops in recommendation list
In the label that puts in order.In another analysis result, comprising this user 17:30 carry out click vegetable operation,
And the specific vegetable clicked, the system strategy etc. that server is used when recommending the shop of this vegetable.In user behavior point
Analysis result in simultaneously have user's operation and the system strategy in response to user's operation, facilitate operation personnel's analysis system strategy with
The relationship of user's operation.
Step S103 is shown analysis result.
Specifically, server may be in response to operation personnel check instruction, to the user of the user of operation personnel's concern
Behavioural analysis result is shown.
In actual implementation, after obtaining user behavior analysis result, when operation personnel wants to check these analysis results,
It can input and check instruction, check in instruction the user behaviour that may include the corresponding User Identity of the user to be checked, to be checked
The period etc. of work；Server in response to this operational order, corresponding analysis can be found in the database as a result, and by this
Analysis result is shown on visualization interface, so that operation personnel can view some specific user specific
Time point carry out operation.
It in one example, can also be in the function of client setting replaying user behavior；It is analyzing to burying a log,
After obtaining user behavior analysis result, if server receive client transmission user behavior playback request, can will with
The associated user's behavioural analysis result for changing the user of client login is found out, and is sent to client, is controlled by client
Visualization display is carried out to the analysis result of user behavior.Setting client can play back user behavior, facilitate user
Solve the historical operation of oneself.
Present embodiment compared with the prior art for, collect in advance by bury a little client transmission bury a log, due to
Burying in a log includes user's operation, that is, buries log recording user behavior, therefore by analyzing to burying a log, just
Available user behavior analysis result；Burying a log and record user's operation by each client, obtained user's row
For the high reliablity for analyzing result；And client is buried a little in advance, i.e. and a log of burying for client is buried a little in advance for record
Content log, therefore the log content that is collected into of server is all predetermined the content for needing to record, i.e. operation people
The interested content of member, analyzes these contents, so that it may obtain operation personnel's user behavior analysis result of interest；
Only record buries content a little and rejects other unnecessary contents in advance, can avoid these contents to user behavior analysis result
Influence analysis result is shown, operation personnel can be facilitated to look into so that the specific aim of user behavior analysis result is stronger
It sees.
Second embodiment of the present invention is related to a kind of user behavior methods of exhibiting, as shown in Fig. 2, wrapping in present embodiment
Include following steps:
Step S201, collect in advance by bury a little client transmission bury a log.
Step S202 analyzes a log is buried, obtains user behavior analysis result.
Step S203 is shown analysis result.
Step S201 to step S203 is roughly the same to step S103 with the step S101 in first embodiment, to avoid
It repeats, no longer repeats one by one here.
Step S204 judges the system plan in the user's operation and user behavior analysis result in user behavior analysis result
Whether slightly corresponding expected operation matches, no to then follow the steps 205 if matching, terminates.
Specifically, to realize the purpose for improving conversion ratio, each system strategy has expected user in design Shi Douhui
Operation, for example, it is contemplated that operation is that user clicks the quotient to be put in order in the recommendation list generated according to system strategy at first three
Family.When carrying out matching judgment, target trade company can be chosen by the method randomly selected, after having chosen target trade company,
Server all user behavior analysis relevant to target user can be extracted from the user behavior analysis result of storage as a result,
After obtaining the user behavior analysis result of target user, an analysis may be selected as a result, such as selection is that target user exists
It is each in recommendation to obtain each trade company of user's browsing and server in this record for the browse operation that noon 12:00 carries out
The system strategy used when trade company, judging user, whether foundation user is carrying out browse operation in the trade company for carrying out clicking operation
When server use system strategy generate recommendation list in put in order in the trade company of first three, if so, thinking user's row
For the expected behaviour's matching corresponding with the system strategy in user behavior analysis result of the user's operation in analysis result, otherwise, recognize
Not for the expected behaviour corresponding with the system strategy in user behavior analysis result of the user's operation in user behavior analysis result
Match.
Step 205, the system strategy in response to user's operation is adjusted.
Specifically, when judging that the user's operation in user behavior analysis result is with user behavior analysis result
The tactful corresponding expected behaviour of system mismatches, then shows the system strategy that server uses and do not meet the individual character spy of target user
Sign, that is, the system strategy recommendation effect of use is bad, needs to be adjusted the system strategy of use at this time, so that being
System strategy more meets the individualized feature of user, improves order conversion ratio.
In present embodiment, when user's operation expected operation corresponding with system strategy mismatches, show system strategy
Expected recommendation effect is not reached, adjusting to system strategy can help operation personnel to be preferably directed to user spy in time
Color makes personalized system strategy, promotes user experience while improving order conversion ratio.
Third embodiment of the present invention is related to a kind of user behavior analysis device, as shown in figure 3, the device includes:
Collection module 301 buries a log by bury that client a little sends in advance for collecting, buries a log and include at least
User's operation；Analysis module 302 obtains user behavior analysis result for analyzing to burying a log；Display module 303,
For being shown to analysis result.
In one example, burying a log further includes system strategy, and user behavior analysis is as a result, temporally including each user
Sequentially corresponding user's operation, and the system strategy in response to user's operation.
In one example, user behavior analysis device further include: judgment module, for obtaining user behavior analysis knot
After fruit, judge that the user's operation in user behavior analysis result and the system strategy in user behavior analysis result are corresponding pre-
Whether phase operation matches, if mismatching, is adjusted to system strategy.
In one example, after collection module is also used to bury a log collect that each client sends, a day will be buried
Will is carried out in write-in log sheet with preset format；Analysis module is specifically used for analyzing the log of burying in log sheet, obtains
To user behavior analysis result.
In one example, user behavior analysis device further include: sending module, for user's row in response to client
For playback request, user behavior analysis result is sent to client, user behavior is played back for client.
It is not difficult to find that present embodiment be with first into second embodiment the corresponding system of any embodiment it is real
Apply example, present embodiment can with first into second embodiment any embodiment work in coordination implementation.The first to the second is real
It is still effective in the present embodiment to apply the relevant technical details mentioned in mode, in order to reduce repetition, which is not described herein again.Phase
It answers, the relevant technical details mentioned in present embodiment are also applicable in first embodiment into second embodiment.
It is noted that each module involved in present embodiment is logic module, and in practical applications, one
A logic unit can be a physical unit, be also possible to a part of a physical unit, can also be with multiple physics lists
The combination of member is realized.In addition, in order to protrude innovative part of the invention, it will not be with solution institute of the present invention in present embodiment
The technical issues of proposition, the less close unit of relationship introduced, but this does not indicate that there is no other single in present embodiment
Member.
4th embodiment of the invention is related to a kind of electronic equipment, as shown in Figure 4, comprising: at least one processor
401；And the memory 402 with the communication connection of at least one processor 401；And the communication with scanning means communication connection
Component 403, communication component 403 send and receive data under the control of processor 401；Wherein, be stored with can quilt for memory 402
The instruction that at least one processor 401 executes, instruction are executed by least one processor 401 to realize:
It collects and buries a log by bury that client a little sends in advance, bury a log and include at least user's operation；To burying a little
Log is analyzed, and user behavior analysis result is obtained；Analysis result is shown.
Specifically, which includes: one or more processors 401 and memory 402, at one in Fig. 4
For reason device 401.Processor 401, memory 402 can be connected by bus or other modes, to be connected by bus in Fig. 4
It is connected in example.Memory 402 is used as a kind of non-volatile computer readable storage medium storing program for executing, can be used for storing non-volatile software journey
Sequence, non-volatile computer executable program and module.Processor 401 is stored in non-easy in memory 402 by operation
The property lost software program, instruction and module realize above-mentioned use thereby executing the various function application and data processing of equipment
Family behavior methods of exhibiting.
Memory 402 may include storing program area and storage data area, wherein storing program area can store operation system
Application program required for system, at least one function；It storage data area can the Save option list etc..In addition, memory 402 can be with
It can also include nonvolatile memory, for example, at least disk memory, a flash memory including high-speed random access memory
Device or other non-volatile solid state memory parts.In some embodiments, it includes relative to processing that memory 402 is optional
The remotely located memory 402 of device 401, these remote memories 402 can pass through network connection to external equipment.Above-mentioned network
Example include but is not limited to internet, intranet, local area network, mobile radio communication and combinations thereof.
One or more module is stored in memory 402, when being executed by one or more processor 401, is held
User behavior methods of exhibiting in the above-mentioned any means embodiment of row.
The said goods can be performed the application embodiment provided by method, have the corresponding functional module of execution method and
Beneficial effect, the not technical detail of detailed description in the present embodiment, reference can be made to method provided by the application embodiment.
5th embodiment of the invention is related to a kind of non-volatile memory medium, for storing computer-readable program,
The computer-readable program is used to execute above-mentioned all or part of embodiment of the method for computer.
That is, it will be understood by those skilled in the art that implement the method for the above embodiments be can be with
Relevant hardware is instructed to complete by program, which is stored in a storage medium, including some instructions are to make
It obtains an equipment (can be single-chip microcontroller, chip etc.) or processor (processor) executes side described in each embodiment of the application
The all or part of the steps of method.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic or disk etc. are various can store journey
The medium of sequence code.
It will be understood by those skilled in the art that the respective embodiments described above are to realize specific embodiments of the present invention,
And in practical applications, can to it, various changes can be made in the form and details, without departing from the spirit and scope of the present invention.
The embodiment of the present application discloses a kind of user behavior methods of exhibiting of A1., comprising:
It collects and is buried the log of burying that client a little sends in advance, it is described to bury a log and include at least user's operation；
It buries a log to described and analyzes, obtain user behavior analysis result；
The analysis result is shown.
A2. user behavior methods of exhibiting as described in a1, described to bury a log further include system strategy, the user behavior
Analysis is as a result, include each user corresponding user's operation, and the system strategy in response to the user's operation in chronological order.
A3. user behavior methods of exhibiting as described in A2, it is described obtain user behavior analysis result after, further includes:
Judge the system plan in the user's operation and the user behavior analysis result in the user behavior analysis result
Whether slightly corresponding expected operation matches, if mismatching, is adjusted to the system strategy.
A4. user behavior methods of exhibiting as described in a1, it is described collect that each client sends bury a log after, also
It include: to bury a log in preset format write-in log sheet for described；
It is described to bury a log to described and analyze, obtain user behavior analysis result specifically:
A log of burying in the log sheet is analyzed, user behavior analysis result is obtained.
A5. user behavior methods of exhibiting as described in a1 buries a log and analyzes, obtains user's row described to described
After analysis result, further includes:
In response to the user behavior playback request of the client, the user behavior analysis result is sent to the visitor
Family end plays back user behavior for the client.
The embodiment of the present application also discloses a kind of user behavior analysis device of B1., comprising:
Collection module, for being buried the log of burying that client a little sends in advance, it is described bury a log and include at least use
Family operation；
Analysis module obtains user behavior analysis result for burying a log to described and analyzing；
Display module, for being shown to the analysis result.
B2. the user behavior analysis device as described in B1,
It is described that bury a log further include system strategy, the user behavior analysis as a result, include each user in chronological order
Corresponding user's operation, and the system strategy in response to the user's operation.
B3. the user behavior analysis device as described in B2, the user behavior analysis device further include:
Judgment module, for judging the user's operation in the user behavior analysis result and the user behavior analysis knot
Whether the corresponding expected operation of system strategy in fruit matches, if mismatching, is adjusted to the system strategy.
B4. the user behavior analysis device as described in B1,
The collection module be also used to it is described collect that each client sends bury a log after, bury a log for described
In preset format write-in log sheet；
The analysis module is specifically used for analyzing the log of burying in the log sheet, obtains user behavior analysis
As a result.
B5. the user behavior analysis device as described in B1, the user behavior analysis device further include:
Sending module, for the user behavior playback request in response to the client, by the user behavior analysis knot
Fruit is sent to the client, plays back for the client to user behavior.
The embodiment of the present application also discloses C1. a kind of electronic equipment, including memory and processor, the memory storage
Computer program, the processor execute when running program:
It collects and is buried the log of burying that client a little sends in advance, it is described to bury a log and include at least user's operation；
It buries a log to described and analyzes, obtain user behavior analysis result；
The analysis result is shown.
C2. the electronic equipment as described in C1, the processor execute such as the described in any item families A2 to A5 when running program
Behavior analysis method.
The embodiment of the present application also discloses a kind of non-volatile memory medium of D1., for storing computer-readable program, institute
Computer-readable program is stated for executing such as the described in any item family behavior analysis methods of A1 to A5 for computer.
Claims (10)
1. a kind of user behavior methods of exhibiting characterized by comprising
It collects and is buried the log of burying that client a little sends in advance, it is described to bury a log and include at least user's operation；
It buries a log to described and analyzes, obtain user behavior analysis result；
The analysis result is shown.
2. user behavior methods of exhibiting according to claim 1, which is characterized in that described to bury a log further include system plan
Slightly, the user behavior analysis is as a result, include each user corresponding user's operation in chronological order, and in response to the user
The system strategy of operation.
3. user behavior methods of exhibiting according to claim 1, which is characterized in that collect what each client was sent described
After burying a log, further includes: bury a log in preset format write-in log sheet for described；
It is described to bury a log to described and analyze, obtain user behavior analysis result specifically:
A log of burying in the log sheet is analyzed, user behavior analysis result is obtained.
4. user behavior methods of exhibiting according to claim 1, which is characterized in that bury a log progress to described described
Analysis, after obtaining user behavior analysis result, further includes:
In response to the user behavior playback request of the client, the user behavior analysis result is sent to the client
End, plays back user behavior for the client.
5. a kind of user behavior analysis device characterized by comprising
Collection module, it is described to bury a log including at least user behaviour for being buried the log of burying that client a little sends in advance
Make；
Analysis module obtains user behavior analysis result for burying a log to described and analyzing；
Display module, for being shown to the analysis result.
6. user behavior analysis device according to claim 5, which is characterized in that
Described to bury a log further include system strategy, and the user behavior analysis is as a result, include that each user corresponds in chronological order
User's operation, and the system strategy in response to the user's operation.
7. user behavior analysis device according to claim 5, which is characterized in that
The collection module be also used to it is described collect that each client sends bury a log after, bury a log for described with pre-
If format is written in log sheet；
The analysis module is specifically used for analyzing the log of burying in the log sheet, obtains user behavior analysis knot
Fruit.
8. user behavior analysis device according to claim 5, which is characterized in that the user behavior analysis device also wraps
It includes:
Sending module sends out the user behavior analysis result for the user behavior playback request in response to the client
The client is given, user behavior is played back for the client.
9. a kind of electronic equipment, including memory and processor, the memory stores computer program, the processor operation
It is executed when program:
It collects and is buried the log of burying that client a little sends in advance, it is described to bury a log and include at least user's operation；
It buries a log to described and analyzes, obtain user behavior analysis result；
The analysis result is shown.
10. a kind of non-volatile memory medium, for storing computer-readable program, the computer-readable program is by for based on
Calculation machine executes such as the described in any item family behavior analysis methods of Claims 1-4.
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