CN110322259B - Resource management method and device and electronic equipment - Google Patents

Resource management method and device and electronic equipment Download PDF

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Publication number
CN110322259B
CN110322259B CN201810273553.2A CN201810273553A CN110322259B CN 110322259 B CN110322259 B CN 110322259B CN 201810273553 A CN201810273553 A CN 201810273553A CN 110322259 B CN110322259 B CN 110322259B
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resource
user
target
target resource
attribute
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CN110322259A (en
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曹文渊
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Beijing Pony Media Culture Development Co ltd
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Beijing Pony Media Culture Development Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0254Targeted advertisements based on statistics
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282Rating or review of business operators or products

Abstract

The invention discloses a resource management method, a resource management device and electronic equipment. The method comprises the following steps: acquiring user heat data of a target resource; acquiring a resource state score of a target resource according to the user heat data; and implementing a corresponding resource management strategy on the target resource according to the resource state score. According to the invention, the corresponding resource management is implemented adaptively according to the real-time change of the resource state of the target resource, the real-time effectiveness of the resource management is improved, and the efficiency of the resource management is improved.

Description

Resource management method and device and electronic equipment
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a resource management method and apparatus, and an electronic device.
Background
With the rapid development of computer and internet technologies and the popularization of terminal intellectualization, people can reserve resources such as show seats, movie seats, restaurant seats, vehicle seats and the like on line through the internet by providing applications of resource reservation services (such as ticketing APPs installed on mobile phones), thereby bringing great convenience to life.
In practical application, for resources of different types or different contents, due to different market popularity and resource scarcity, the corresponding user acquisition popularity is greatly different. For example, for seats of show items, there is a great difference in the degree of heat of the user to purchase the seats between different show items. The user acquiring the resource with higher popularity generally brings traffic impact to the system providing the application program corresponding to the online subscription. For such a kind of resources with higher acquisition popularity for the user, in order to ensure efficiency and fairness of the user in acquiring the resources, the resource provider generally adopts a corresponding resource management strategy to control the resource acquisition behavior of the user. The following two common resource management strategies exist:
one is to estimate the resources with higher acquisition heat of the user by a manual pre-judging mode, set a resource management strategy in advance, and control the resource acquisition behavior of the user aiming at the resources;
and the other method is that a flow alarm index is preset, the flow change of the system is monitored in the process of providing the resource online booking service, once the flow exceeds the flow alarm index, an alarm signal is generated to remind manual processing, resource management is implemented, and the resource acquisition behavior of the user is controlled.
However, with the first resource management policy, it is estimated whether the user of the resource has a high acquisition heat, which often depends on the personal experience or decision capability of the corresponding personnel, and the result of the manual prediction usually deviates from the actual result, which results in failure of the resource management policy: some users are estimated to acquire resources with low heat, and when online booking service is actually provided, a large amount of flow is generated to bring flow impact to a system, but a resource management strategy is not set in advance, so that the system is unstable, and the behavior of some users for acquiring a large amount of resources in a short time cannot be controlled, so that the fairness of acquiring the resources is influenced; some estimated users acquire resources with higher heat, but actually do not generate a large amount of flow, but because a resource management strategy is set in advance, the resource acquisition behavior of the users is strictly controlled, so that the acquisition heat of the users corresponding to the resources is further reduced, and the resource providing efficiency is influenced;
by adopting the second resource management strategy, after the warning signal is used for reminding, the resources are manually intervened to implement the resource management, time lag exists, a large amount of resources with higher heat are often acquired in a short time for the user, and when the resources are manually intervened to implement the resource management, the resources are often emptied by the user or the system is paralyzed due to flow impact.
Disclosure of Invention
It is an object of the present invention to provide a new solution for managing resources.
According to a first aspect of the present invention, there is provided a resource management method, including:
acquiring user heat data of a target resource;
the user popularity data at least comprises one of user access records or user behavior data of corresponding resources;
acquiring a resource state score of the target resource according to the user heat data;
according to the resource state score, implementing a corresponding resource management strategy on the target resource;
the resource management policy at least comprises one of modifying the resource attribute of the target resource or controlling the acquisition behavior of the target resource by the user.
Optionally, the resource status score comprises at least an overall traffic score;
the step of obtaining the resource status score comprises:
acquiring the total user access amount of the target resource within the latest statistical duration according to the user access record;
and calculating the total flow score according to the total user visit amount and a total visit amount threshold value.
Optionally, the method further includes the step of obtaining the total visit amount threshold:
selecting a plurality of resources of which the user heat data accord with a heat threshold value as comparison resources in a historical statistic time period;
and counting the average user access amount of each comparison resource in a preset access time period, and calculating the average value to obtain the total access amount threshold.
Optionally, the resource management policy includes modifying a resource attribute of the target resource;
the step of enforcing the corresponding resource management policy on the target resource comprises:
when the total traffic score is higher than a total traffic threshold value, the resource attribute of the target resource is modified from the personalized attribute to the general attribute, and when the target resource is accessed by a user, the general content of the target resource is displayed to the user; when the total traffic score is lower than a total traffic threshold value, modifying the resource attribute of the target resource from a general attribute to an individualized attribute, and when the target resource is accessed by a user, displaying the individualized content corresponding to the target resource to the user;
and/or the presence of a gas in the gas,
when the total traffic score is higher than the upper limit value of the total traffic threshold interval, the resource attribute of the target resource is modified from the personalized attribute to the general attribute, and when the target resource is accessed by a user, the general content of the target resource is displayed to the user; and when the total traffic score is lower than the lower limit value of the total traffic threshold interval, modifying the resource attribute of the target resource from the general attribute to the personalized attribute, and when the target resource is accessed by a user, displaying the personalized content corresponding to the target resource to the user.
Optionally, the resource status score at least includes a single object traffic score corresponding to each user requesting to acquire the corresponding resource;
the step of obtaining the resource status score comprises:
acquiring resource acquisition times of each user requesting to acquire the target resource within the latest statistical duration according to the user behavior data;
and calculating the corresponding single-object traffic score according to the resource acquisition times and the acquisition time threshold of each user requesting to acquire the target resource.
Optionally, the method further includes the step of obtaining the threshold of obtaining times:
selecting a plurality of resources of which the user heat data accord with a heat threshold value as comparison resources in a historical statistic time period;
and counting the average resource acquisition times of each single user of each comparison resource, and obtaining the average value to obtain the acquisition time threshold.
Optionally, the resource management policy includes controlling an acquisition behavior of the target resource by a user;
the step of enforcing the corresponding resource management policy on the target resource comprises:
selecting the user with the single object flow score higher than the single object flow threshold value as a target user;
and within a preset resource management duration, rejecting the acquisition request of the target resource of the target user or limiting the amount of the target user for acquiring the target resource.
Optionally, the method further comprises:
and after implementing a corresponding resource management strategy on the target resource, correspondingly updating the user heat data or the resource state score of the target resource.
According to a second aspect of the present invention, there is provided a resource management apparatus comprising:
the data acquisition unit is used for acquiring user heat data of the target resource;
the user popularity data at least comprises user access records and user behavior data of corresponding resources;
the score obtaining unit is used for obtaining the resource state score of the target resource according to the user heat data;
the resource management unit is used for implementing a corresponding resource management strategy on the target resource according to the resource state score;
the resource management policy at least comprises one of modifying the resource attribute of the target resource or controlling the acquisition behavior of the target resource by the user.
According to a third aspect of the present invention, there is provided an electronic apparatus, comprising:
a memory for storing executable instructions;
a processor, configured to execute the electronic device to perform the resource management method according to any one of the embodiments provided in the first aspect of the present invention.
According to one embodiment of the invention, the corresponding resource state score is calculated by acquiring the user heat data of the target resource, and the resource attribute of the target resource is modified or the acquisition behavior of the target resource by the user is controlled according to the resource state score, so that the corresponding resource management is implemented adaptively according to the real-time change of the resource state of the target resource, the real-time effectiveness of the resource management is improved, and the efficiency of the resource management is improved.
Other features of the present invention and advantages thereof will become apparent from the following detailed description of exemplary embodiments thereof, which proceeds with reference to the accompanying drawings.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description, serve to explain the principles of the invention.
Fig. 1 is a block diagram showing an example of a hardware configuration of an electronic apparatus 1000 that can be used to implement an embodiment of the present invention.
FIG. 2 shows a flow diagram of a resource management method of an embodiment of the invention.
Fig. 3 shows a flowchart of the step of calculating an overall flow score according to an embodiment of the invention.
Fig. 4 shows a flowchart of the step of obtaining the overall flow threshold value according to an embodiment of the invention.
Fig. 5 shows a flowchart of the step of calculating a single object traffic score according to an embodiment of the invention.
Fig. 6 shows a flowchart of the step of obtaining a single object traffic threshold according to an embodiment of the present invention.
Fig. 7 is a diagram illustrating an example of a resource management method according to an embodiment of the present invention.
Fig. 8 is a block diagram of the resource management device 3000 according to the embodiment of the present invention.
Fig. 9 is a block diagram of an electronic device 4000 of an embodiment of the invention.
Detailed Description
Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that: the relative arrangement of the components and steps, the numerical expressions and numerical values set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.
The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the invention, its application, or uses.
Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.
In all examples shown and discussed herein, any particular value should be construed as merely illustrative, and not limiting. Thus, other examples of the exemplary embodiments may have different values.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.
< hardware configuration >
Fig. 1 is a block diagram showing a hardware configuration of an electronic device 1000 that can implement an embodiment of the present invention.
The electronic device 1000 may be a laptop, desktop, cell phone, tablet, etc. As shown in fig. 1, the electronic device 1000 may include a processor 1100, a memory 1200, an interface device 1300, a communication device 1400, a display device 1500, an input device 1600, a speaker 1700, a microphone 1800, and the like. The processor 1100 may be a central processing unit CPU, a microprocessor MCU, or the like. The memory 1200 includes, for example, a ROM (read only memory), a RAM (random access memory), a nonvolatile memory such as a hard disk, and the like. The interface device 1300 includes, for example, a USB interface, a headphone interface, and the like. The communication device 1400 is capable of wired or wireless communication, for example, and may specifically include Wifi communication, bluetooth communication, 2G/3G/4G/5G communication, and the like. The display device 1500 is, for example, a liquid crystal display panel, a touch panel, or the like. The input device 1600 may include, for example, a touch screen, a keyboard, a somatosensory input, and the like. A user can input/output voice information through the speaker 1700 and the microphone 1800.
The electronic device shown in fig. 1 is merely illustrative and is in no way meant to limit the invention, its application, or uses. In an embodiment of the present invention, the memory 1200 of the electronic device 1000 is configured to store instructions for controlling the processor 1100 to operate so as to execute any resource management method provided by the embodiment of the present invention. It will be appreciated by those skilled in the art that although a plurality of means are shown for the electronic device 1000 in fig. 1, the present invention may relate to only some of the means therein, e.g. the electronic device 1000 relates to only the processor 1100 and the storage means 1200. The skilled person can design the instructions according to the disclosed solution. How the instructions control the operation of the processor is well known in the art and will not be described in detail here.
< example >
< method >
In the present embodiment, a resource management method is provided. The resources are application resources which can be reserved on line by a user through the Internet, and can include seats of performance items such as a concert, a dance, a drama and a movie, seats of transportation tools such as an airplane, a train and a car, or travel resources such as hotel rooms.
As shown in fig. 2, the resource management method includes: steps S2100-S2300.
Step S2100, obtains user popularity data of the target resource.
In this embodiment, the user heat data of the target resource is obtained in real time after the target resource is online, and the state change of the target resource is monitored and obtained in real time through the real-time electronic device of this embodiment when the online scheduled service of the target resource is provided. According to the user heat data obtained by real-time statistics, resource state scores can be calculated in combination with the subsequent steps, the corresponding resource management strategies are triggered and implemented, the corresponding resource management strategies are implemented in a self-adaptive mode according to the real-time states of the target resources, and the resource management efficiency is improved.
The user heat data is related data representing the acquisition heat of the user of the corresponding resource. The user heat data at least comprises one of user access records and user behavior data of the corresponding resources.
The user access record is a record of the relative access of the corresponding resource by the user. For example, when the resource is a seat of a performance item, the user access record is a record of an introduction page of the performance item being accessed, and includes a total page access amount and the like.
The user behavior data is history data related to resource acquisition behavior of a user requesting acquisition of a corresponding resource. For example, where the resource is a seat for a performance item, the user behavior data is historical order data for the user who placed an order to purchase the seat.
Step S2200, according to the user heat data, acquiring the resource state score of the target resource.
In one example, the resource status score includes at least an overall traffic score.
Correspondingly, the step of obtaining the resource status score, as shown in fig. 3, includes: steps S2210-S2220.
Step S2210, obtaining the total user access amount of the target resource within the latest statistical duration according to the user access record.
The statistical duration may be set according to a specific application scenario or application requirements. For example, the statistical duration may be set to 1 second, and the total number of target resources accessed by the user within 1 second is counted.
Step S2220, calculating the total flow rate score according to the total amount of user access and the total amount of access threshold.
The total amount of access threshold may be set based on historical empirical data or experimental simulation data.
The resource management method provided in this embodiment may further include a step of obtaining a total access amount threshold, as shown in fig. 4, including: steps S2221-S2222.
Step S2221, in the historical statistic time period, a plurality of resources with the user heat data meeting the heat threshold are selected as comparison resources.
The historical statistical time period can be set according to specific application scenes or application requirements. For example, the historical statistical period may be set to the past 1 month.
The hot threshold is a threshold used for measuring whether the corresponding resource is hot or not. The heat threshold is set for user heat data. Through the heat threshold value, the resources with higher heat acquired by the user in the historical statistical time period can be selected and compared.
For example, when the resource is a seat of a performance item, by setting a heat threshold, the performance item (usually a large or medium-sized item) with a high acquired heat by the user in the historical statistic time period can be selected as the comparison resource.
Step S2222, count the average user access amount of each comparison resource in the preset access time period, and obtain an average value to obtain the access total threshold.
The access period may be set according to a specific application scenario or application requirements. For example, where the resource is a seat of a performance item, the access period may be 15 minutes before the corresponding performance item is started.
The average user access amount is the average number of times of access of the corresponding resource in each time unit in the access period. The time unit may be set to 1 second. And averaging the average access amount of a plurality of users comparing the resources to obtain a corresponding access total threshold value.
For example, where the resource is a seat of a show, the total visit threshold may be an average of the average user visits for all shows (e.g. large and medium shows) that were comparison resources during the last month, within 15 minutes prior to the start of the show.
Calculating an overall flow score EnScore according to the total access amount QP of the user and a total access amount threshold QP _ TH:
Figure GDA0003568128570000081
in another example, the resource status scores include at least a single object traffic score corresponding to each user requesting access to the corresponding resource.
Correspondingly, the step of obtaining the resource status score, as shown in fig. 5, includes: steps S2230-S2240.
Step S2230, obtaining resource obtaining times of each user requesting to obtain the target resource within the latest statistical duration according to the user behavior data.
The statistical duration may be set according to a specific application scenario or application requirements. For example, 10 minutes may be set.
According to the user behavior data, the resource acquisition times of each user requesting to acquire the target resource can be acquired. For example, when the resource is a seat of a performance item, the user behavior data is historical order data of the user, and the order placing quantity of the user within the latest statistical time length can be acquired from the historical order data of the user as the resource acquiring times.
In this example, each user requesting to acquire the target resource may be a single user account, a single user device, or a single network address, and the resource acquisition times obtained through corresponding statistics may be resource acquisition times of the single user account, resource acquisition times of the single user device, or resource acquisition times of the single network address.
Step S2240, calculating corresponding single object flow rate scores according to the resource acquisition times and the acquisition time threshold of each user requesting to acquire the target resources.
The threshold value of the acquisition times can be set according to historical experience data or experimental simulation data.
The resource management method provided in this embodiment may further include a step of obtaining a number threshold, as shown in fig. 6, including: and S2241-S2242.
Step S2241, in a historical statistic time period, a plurality of resources with user heat data meeting a heat threshold are selected as comparison resources.
The historical statistical time period can be set according to specific application scenes or application requirements. For example, the historical statistical period may be set to the past 1 month.
The hot threshold is a threshold used for measuring whether the corresponding resource is hot or not. The heat threshold is set for user heat data. Through the heat threshold value, the resources with higher heat acquired by the user in the historical statistical time period can be selected and compared.
For example, when the resource is a seat of a performance item, by setting a heat threshold, the performance item (usually a large or medium-sized item) with a high acquired heat by the user in the historical statistic time period can be selected as the comparison resource.
Step S2242, the average resource obtaining times of each single user of the comparison resources are counted, and the average value is obtained to obtain the obtaining time threshold value.
For example, when the resource is a seat of a show, the average number of times that a single user acquires the resource is the average number of orders that the single user has made for the show (e.g., a large or medium show) as the comparison resource, and the threshold number of times that the resource has been acquired is the average of the average number of orders that all the single users have made.
Calculating a single object flow score PuScore of a corresponding user according to the resource acquisition times N and the acquisition time threshold N _ TH:
Figure GDA0003568128570000101
and step S2300, implementing a corresponding resource management strategy on the target resource according to the resource state score.
In this embodiment, the resource management policy at least includes one of modifying a resource attribute of the target resource or controlling a user's acquisition behavior of the target resource.
In one example, the resource management policy includes modifying a resource attribute of the target resource.
The resource attribute is a service attribute of the corresponding resource. In this example, the resource attributes include generic attributes and personalized attributes.
When the resource attribute is a general attribute, displaying general content of the corresponding resource when the corresponding resource is accessed by a user; when the resource attribute is the personalized attribute, when the corresponding resource is accessed by the user, the personalized content of the corresponding resource can be displayed aiming at the user who implements resource access. Therefore, the resource attribute is a resource with personalized attribute, and different personalized contents are loaded for different users, compared with the resource which uniformly shows corresponding general contents and has the resource attribute with the general attribute for all users, the service level is higher, the functions of content loading, request processing and the like need to be implemented, more storage and flow are correspondingly consumed, and greater pressure is brought to the bottom layer processing of the system.
Correspondingly, the step of implementing the corresponding resource management policy on the target resource comprises: steps S2311-S2312.
Step S2311, when the total flow score is higher than the total flow threshold value, the resource attribute of the target resource is modified from the personalized attribute to the general attribute, and when the target resource is accessed by the user, the general content of the target resource is displayed to the user.
Step S2312, when the total flow score is lower than the total flow threshold value, the resource attribute of the target resource is modified from the general attribute to the personalized attribute, and when the target resource is accessed by the user, the corresponding personalized content of the target resource is displayed to the user.
In this example, the overall traffic threshold is a threshold used to measure whether the overall traffic score triggers a corresponding resource management policy. The total flow threshold value can be set according to historical experience data or experimental simulation data under specific application scenarios or application requirements.
When the total traffic score is higher than the total traffic threshold value, the target resource is accessed by a large number of users in a short time, more traffic is generated, the resource attribute of the target resource is modified into a general attribute, so that when the target resource is accessed by the users, the universal content of the target resource is displayed for all the users, thereby avoiding the need of loading corresponding personalized content for different users to display, but can directly read the same general content from the cache (when the general content does not exist in the cache, the access request of any user can be processed only, but the access requests of other users are suspended, after the general content is loaded in the cache by processing the access request of one user, the general content can be directly read from the cache by processing the access requests of other users), the cache hit rate is improved, the processing pressure on the system is reduced, and the flow impact is effectively avoided.
When the total traffic score is higher than the total traffic threshold, the real-time traffic of the target resource is smaller, and the resource attribute of the target resource is modified into the personalized attribute, so that the corresponding personalized content can be displayed for the user when the target resource is accessed by the user, and the resource access experience of the user can be effectively improved under the conditions of not influencing the efficiency of system bottom layer processing and loading traffic burden.
In practical application, only by using a single threshold value, i.e. the total traffic threshold value, it is measured whether the total traffic score triggers the corresponding resource management policy, which is likely to cause frequent triggering and changing of the resource management policy, and affect the practical effect of resource management, and the resource management efficiency is not high.
Therefore, further, in this example, the step of applying the corresponding resource management policy to the target resource includes: steps S2321-S2322.
Step S2321, when the total traffic score is higher than the upper limit value of the total traffic threshold interval, the resource attribute of the target resource is modified from the personalized attribute to the general attribute, and when the target resource is accessed by the user, the general content of the target resource is displayed to the user.
Step S2322, when the total traffic score is lower than the lower limit value of the total traffic threshold interval, the resource attribute of the target resource is modified from the general attribute to the personalized attribute, and when the target resource is accessed by the user, the personalized content corresponding to the target resource is displayed to the user.
The total traffic threshold interval is a threshold interval used for measuring whether the total traffic score triggers the corresponding resource management policy, and includes a corresponding upper limit value and a corresponding lower limit value. The total flow threshold interval may be set according to a specific application scenario or historical empirical data or experimental simulation data under application requirements.
Whether resource management is triggered or not is judged through the total flow threshold interval, frequent fluctuation caused by the fact that resource management is triggered and implemented only through a single total flow threshold can be avoided, the resource management strategy is implemented more flexibly and stably, a better resource management effect is obtained, and the resource management efficiency is effectively improved.
In another example, the resource management policy includes controlling a user's acquisition behavior of the target resource.
Correspondingly, the step of applying the corresponding resource management policy to the target resource includes: steps S2331-S2332.
Step S2331, selecting users with single object flow scores higher than a single object flow threshold value as target users;
step S2332, rejecting the request for obtaining the target resource of the target user or limiting the amount of the target user to obtain the target resource within the preset resource management duration.
The single object traffic threshold is a threshold used for measuring whether a single object traffic score corresponding to one user triggers a corresponding resource management policy. The single-object flow rate score can be set according to historical experience data or experimental simulation data under a specific application scene or application requirements.
When the single-object traffic score of a certain user is higher than the single-object traffic threshold, the user is meant to acquire a large amount of corresponding target resources in a short time, and may be an abnormal user (such as a 'cattle' for swiping a bill and resale) trying to profit by accumulating a large amount of target resources, the user is selected as the target user, and the user is rejected to acquire the target resources or the amount of the target resources is limited within a preset resource management time, so that traffic impact on a system caused by abnormal behaviors of a single user can be avoided, fairness in acquiring resources is ensured, and resource management efficiency is improved.
In this example, the resource management duration may be set according to a specific application scenario or application requirement. For example, the resource management duration may be set to 30 seconds.
In this embodiment, the provided resource management method may further include:
and after the corresponding resource management strategy is implemented on the target resource, the user heat data or the resource state score of the target resource is correspondingly updated.
After the corresponding resource management strategy is implemented, the user heat data or the resource state score of the target resource is correspondingly updated, so that the user heat data or the resource state score of the target resource can be made, the actual target resource state can be better reflected, the real-time effectiveness of the user heat data or the resource state score is ensured, the corresponding resource management strategy can be continuously implemented subsequently according to the user heat data or the resource state score, the change of the resource state of the target resource can be more accurately adapted, and the self-adaptive resource management can be efficiently realized.
< example >
The resource management method provided in this embodiment will be further illustrated with reference to fig. 7.
In this example, the target resource is a seat of the show item. The user heat data includes a record of user visits to the performance item and historical order data for the user requesting to place an order to purchase seats.
As shown in fig. 7, the resource management method includes: steps S201-S210.
Step S201, monitoring the resource state change of the target resource, and acquiring user heat data.
In this example, the corresponding user access record can be obtained by monitoring the access state of the detail page of the performance project; the historical order data of the corresponding user can be inquired from the order server when the order placing request of the user for purchasing the seat of the performance item is received.
And step S202, calculating the total flow score according to the user access record.
The specific step of calculating the total flow rate score is referred to the step S2200 described above, and is not described herein again.
Step S203, determining whether the total flow rate score is higher than the upper limit value of the total flow rate threshold interval, if so, entering step S204, otherwise, entering step S205.
In step S204, the resource attribute of the target resource is modified to a generic attribute, and the process proceeds to step S209.
In this example, the target resource is a seat of the performance item, the resource attribute of the target resource is modified to a general attribute, and accordingly, when the user accesses the detail page of the performance item, the general detail page of the performance item is presented to the user.
Step S205, determining whether the total flow rate score is lower than the lower limit value of the total flow rate threshold interval, if so, entering step S206, otherwise, entering step S210.
Step S206, the resource attribute of the target resource is modified into the personalized attribute, and the step S210 is entered.
In this example, the target resource is a seat of the performance item, the resource attribute of the target resource is modified into a personalized attribute, and correspondingly, when the user accesses the detail page of the performance item, the personalized detail page of the performance item designed for the user is presented to the user, which may include a style defined by the user, a layout or personalized content recommended for the preference of the user.
And step S207, receiving a placing request of the user, and calculating the single-object flow rate score of the user according to the historical order data of the user.
The specific step of calculating the single object flow rate score is referred to the step S2200, which is not described herein again.
Step S208, determining whether the single object traffic score of the user is higher than the single object traffic threshold, if so, entering step S209, otherwise, entering step S210.
In step S209, the user is not allowed to place an order or the number of seats purchased by the user is limited within the management resource duration.
And step S210, updating the user popularity data of the target resource.
In this example, the overall traffic score and the single-object traffic score of the performance project can be calculated in real time according to the user heat data of the performance project, and corresponding resource management can be adaptively implemented for the overall traffic change of the performance project and the traffic change of a single user, so that the real-time performance and the efficiency of resource management are improved.
< apparatus >
In this embodiment, there is further provided a resource management apparatus 3000, as shown in fig. 8, including: the data obtaining unit 3100, the score obtaining unit 3200, and the resource management unit 3300 are configured to implement the resource management method provided in this embodiment, and are not described herein again.
A data obtaining unit 3100, configured to obtain user heat data of a target resource;
the user popularity data at least comprises user access records and user behavior data of corresponding resources.
A score obtaining unit 3200, configured to obtain a resource state score of the target resource according to the user heat data.
Optionally, the resource status score comprises at least an overall traffic score;
the score obtaining unit 3200 is further configured to:
acquiring the total user access amount of the target resource within the latest statistical duration according to the user access record;
and calculating the total flow score according to the total user visit amount and a total visit amount threshold value.
Optionally, the score obtaining unit 3200 is further configured to:
selecting a plurality of resources of which the user heat data accord with a heat threshold value as comparison resources in a historical statistic time period;
and counting the average user access amount of each comparison resource in a preset access time period, and calculating the average value to obtain the total access amount threshold.
Optionally, the resource status score at least includes a single object traffic score corresponding to each user requesting to acquire the corresponding resource;
the score obtaining unit 3200 is further configured to:
acquiring resource acquisition times of each user requesting to acquire the target resource within the latest statistical duration according to the user behavior data;
and calculating the corresponding single object flow score according to the resource acquisition times and the acquisition time threshold of each user requesting to acquire the target resource.
Optionally, the score obtaining unit 3200 is further configured to:
selecting a plurality of resources of which the user heat data accord with a heat threshold value as comparison resources in a historical statistic time period;
and counting the average resource acquisition times of the single users of each comparison resource, and obtaining the average value to obtain the acquisition time threshold.
A resource management unit 3300, configured to implement a corresponding resource management policy on the target resource according to the resource status score;
the resource management policy at least comprises one of modifying the resource attribute of the target resource or controlling the acquisition behavior of the target resource by the user.
Optionally, the resource management policy includes modifying a resource attribute of the target resource;
the resource management unit 3300 is further configured to:
when the total traffic score is higher than a total traffic threshold value, the resource attribute of the target resource is modified from the personalized attribute to the general attribute, and when the target resource is accessed by a user, the general content of the target resource is displayed to the user; when the total traffic score is lower than a total traffic threshold value, modifying the resource attribute of the target resource from a general attribute to an individualized attribute, and when the target resource is accessed by a user, displaying the individualized content corresponding to the target resource to the user;
and/or the presence of a gas in the gas,
when the total traffic score is higher than the upper limit value of the total traffic threshold interval, the resource attribute of the target resource is modified from the personalized attribute to the general attribute, and when the target resource is accessed by a user, the general content of the target resource is displayed to the user; and when the total traffic score is lower than the lower limit value of the total traffic threshold interval, modifying the resource attribute of the target resource from the general attribute to the personalized attribute, and when the target resource is accessed by a user, displaying the personalized content corresponding to the target resource to the user.
Optionally, the resource status score at least includes a single object traffic score corresponding to each user requesting to acquire the corresponding resource;
the resource management unit 3300 is further configured to:
acquiring resource acquisition times of each user requesting to acquire the target resource within the latest statistical duration according to the user behavior data;
and calculating the corresponding single-object traffic score according to the resource acquisition times and the acquisition time threshold of each user requesting to acquire the target resource.
Optionally, the resource management apparatus 3000 is further configured to:
and after implementing a corresponding resource management strategy on the target resource, correspondingly updating the user heat data or the resource state score of the target resource.
In the present embodiment, the resource management device 3000 may be a software program. For example, when the resource is a seat for a performance item, the resource management device 3000 may be a ticketing application that supports a seat for providing an online reservation of the performance item, which is installed in a mobile phone.
It will be appreciated by those skilled in the art that the resource management apparatus 3000 may be implemented in various ways. For example, the resource management apparatus 3000 may be implemented by an instruction configuration processor. For example, the resource management apparatus 3000 may be implemented by storing instructions in a ROM and reading the instructions from the ROM into a programmable device when starting up a device. For example, the resource management device 3000 may be consolidated into a dedicated device (e.g., ASIC). The resource management device 3000 may be divided into units independent of each other, or may be implemented by combining them together. The resource management apparatus 3000 may be implemented by one of the various implementations described above, or may be implemented by a combination of two or more of the various implementations described above.
< electronic apparatus >
In this embodiment, an electronic apparatus 4000 is further provided, as shown in fig. 9, including:
a memory 4100 for storing executable instructions;
the processor 4200 is configured to execute the electronic device to perform the resource management method provided in this embodiment according to the control of the executable instruction.
In this embodiment, the electronic device 4000 may be a mobile phone, a palm computer, a tablet computer, a notebook computer, a desktop computer, or the like. In one example, the electronic device 4000 may be a cell phone that is installed with a ticketing application that provides seats for online booking of performance items.
Other hardware devices may also be included in the electronic apparatus 4000. For example, the electronic apparatus 4000 may also include a hardware device such as a display device, as the electronic apparatus 1000 shown in fig. 1.
The embodiments of the present invention have been described above with reference to the accompanying drawings, and according to the embodiments, a resource management method, an apparatus, and an electronic device are provided, where a resource management is implemented by acquiring user popularity data of a target resource, calculating a corresponding resource status score, modifying a resource attribute of the target resource or controlling an acquisition behavior of a user on the target resource according to the resource status score, so as to implement corresponding resource management adaptively according to a real-time change of a resource status of the target resource, improve real-time effectiveness of resource management, and improve efficiency of resource management.
The present invention may be a system, method and/or computer program product. The computer program product may include a computer-readable storage medium having computer-readable program instructions embodied therewith for causing a processor to implement various aspects of the present invention.
The computer readable storage medium may be a tangible device that can hold and store the instructions for use by the instruction execution device. The computer readable storage medium may be, for example, but not limited to, an electronic memory device, a magnetic memory device, an optical memory device, an electromagnetic memory device, a semiconductor memory device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a Static Random Access Memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, a mechanical coding device, such as punch cards or in-groove projection structures having instructions stored thereon, and any suitable combination of the foregoing. Computer-readable storage media as used herein is not to be construed as transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through a waveguide or other transmission medium (e.g., optical pulses through a fiber optic cable), or electrical signals transmitted through electrical wires.
The computer-readable program instructions described herein may be downloaded from a computer-readable storage medium to a respective computing/processing device, or to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers and/or edge servers. The network adapter card or network interface in each computing/processing device receives computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in the respective computing/processing device.
The computer program instructions for carrying out operations of the present invention may be assembler instructions, Instruction Set Architecture (ISA) instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source or object code written in any combination of one or more programming languages, including an object oriented programming language such as Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The computer-readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider). In some embodiments, aspects of the present invention are implemented by personalizing an electronic circuit, such as a programmable logic circuit, a Field Programmable Gate Array (FPGA), or a Programmable Logic Array (PLA), with state information of computer-readable program instructions, which can execute the computer-readable program instructions.
Aspects of the present invention are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer-readable program instructions.
These computer-readable program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer-readable program instructions may also be stored in a computer-readable storage medium that can direct a computer, programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer-readable medium storing the instructions comprises an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.
The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer, other programmable apparatus or other devices implement the functions/acts specified in the flowchart and/or block diagram block or blocks.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions. It is well known to those skilled in the art that implementation by hardware, by software, and by a combination of software and hardware are equivalent.
Having described embodiments of the present invention, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the embodiments disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terminology used herein was chosen in order to best explain the principles of the embodiments, the practical application, or technical improvements to the market, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein. The scope of the invention is defined by the appended claims.

Claims (9)

1. A method of resource management, comprising:
acquiring user heat data of a target resource, wherein the target resource is an application resource which can be used for a user to perform online booking through the Internet;
the user heat data at least comprises one of a user access record or user behavior data of the corresponding resource, the user access record is a related record of the corresponding resource accessed by a user, and the user behavior data is historical data related to resource acquisition behavior of the user requesting to acquire the corresponding resource;
acquiring a resource state score of the target resource according to the user heat data;
according to the resource state score, implementing a corresponding resource management strategy on the target resource;
the resource management strategy at least comprises one of modifying the resource attribute of the target resource or controlling the acquisition behavior of the target resource by a user;
wherein the resource status score comprises at least an overall traffic score;
wherein the resource management policy comprises modifying resource attributes of the target resource;
the step of enforcing the corresponding resource management policy on the target resource comprises:
when the total traffic score is higher than a total traffic threshold value, the resource attribute of the target resource is modified from the personalized attribute to the general attribute, and when the target resource is accessed by a user, the general content of the target resource is displayed to the user; when the total traffic score is lower than a total traffic threshold value, modifying the resource attribute of the target resource from a general attribute to an individualized attribute, and when the target resource is accessed by a user, displaying the individualized content corresponding to the target resource to the user;
and/or the presence of a gas in the gas,
when the total traffic score is higher than the upper limit value of the total traffic threshold interval, the resource attribute of the target resource is modified from the personalized attribute to the general attribute, and when the target resource is accessed by a user, the general content of the target resource is displayed to the user; and when the total traffic score is lower than the lower limit value of the total traffic threshold interval, modifying the resource attribute of the target resource from the general attribute to the personalized attribute, and when the target resource is accessed by a user, displaying the personalized content corresponding to the target resource to the user.
2. The method of claim 1, wherein,
the step of obtaining the resource status score comprises:
acquiring the total user access amount of the target resource within the latest statistical duration according to the user access record;
and calculating the total flow score according to the total user visit amount and a total visit amount threshold value.
3. The method of claim 2, further comprising the step of obtaining the total number of visits threshold:
selecting a plurality of resources of which the user heat data accord with a heat threshold value as comparison resources in a historical counting period;
and counting the average user access amount of each comparison resource in a preset access time period, and calculating the average value to obtain the total access amount threshold.
4. The method of claim 1, comprising:
the resource state score at least comprises a single object flow score corresponding to each user requesting to acquire the corresponding resource;
the step of obtaining the resource status score comprises:
acquiring resource acquisition times of each user requesting to acquire the target resource within the latest statistical duration according to the user behavior data;
and calculating the corresponding single-object traffic score according to the resource acquisition times and the acquisition time threshold of each user requesting to acquire the target resource.
5. The method of claim 4, further comprising the step of obtaining the threshold number of acquisitions:
selecting a plurality of resources of which the user heat data accord with a heat threshold value as comparison resources in a historical statistic time period;
and counting the average resource acquisition times of the single users of each comparison resource, and obtaining the average value to obtain the acquisition time threshold.
6. The method of claim 4, wherein,
the resource management strategy comprises the action of controlling the user to acquire the target resource;
the step of enforcing the corresponding resource management policy on the target resource comprises:
selecting the user with the single object flow score higher than the single object flow threshold value as a target user;
and within a preset resource management duration, rejecting the acquisition request of the target resource of the target user or limiting the amount of the target user for acquiring the target resource.
7. The method of claim 1, further comprising:
and after implementing a corresponding resource management strategy on the target resource, correspondingly updating the user heat data or the resource state score of the target resource.
8. A resource management apparatus, comprising:
the data acquisition unit is used for acquiring user heat data of target resources, wherein the target resources are application resources for users to perform online booking through the Internet;
the user popularity data at least comprises user access records and user behavior data of corresponding resources;
the score obtaining unit is used for obtaining the resource state score of the target resource according to the user heat data;
wherein the resource status score comprises at least an overall traffic score;
the resource management unit is used for implementing a corresponding resource management strategy on the target resource according to the resource state score;
the resource management strategy at least comprises one of modifying the resource attribute of the target resource or controlling the acquisition behavior of the target resource by the user, the user access record is a related record of the corresponding resource accessed by the user, and the user behavior data is historical data related to the resource acquisition behavior of the user requesting to acquire the corresponding resource;
wherein the resource management policy comprises modifying a resource attribute of the target resource;
wherein the resource management unit is further configured to:
when the total traffic score is higher than a total traffic threshold value, the resource attribute of the target resource is modified from the personalized attribute to the general attribute, and when the target resource is accessed by a user, the general content of the target resource is displayed to the user; when the total traffic score is lower than a total traffic threshold value, modifying the resource attribute of the target resource from a general attribute to an individualized attribute, and when the target resource is accessed by a user, displaying the individualized content corresponding to the target resource to the user;
and/or the presence of a gas in the gas,
when the total traffic score is higher than the upper limit value of the total traffic threshold interval, the resource attribute of the target resource is modified from the personalized attribute to the general attribute, and when the target resource is accessed by a user, the general content of the target resource is displayed to the user; and when the total traffic score is lower than the lower limit value of the total traffic threshold interval, modifying the resource attribute of the target resource from the general attribute to the personalized attribute, and when the target resource is accessed by a user, displaying the personalized content corresponding to the target resource to the user.
9. An electronic device, comprising:
a memory for storing executable instructions;
a processor configured to operate the electronic device to perform the resource management method according to any one of claims 1 to 7 under the control of the executable instructions.
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