CN110309469A - A kind of user clicks behavior visual analysis method, system, medium and electronic equipment - Google Patents
A kind of user clicks behavior visual analysis method, system, medium and electronic equipment Download PDFInfo
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- CN110309469A CN110309469A CN201910385261.2A CN201910385261A CN110309469A CN 110309469 A CN110309469 A CN 110309469A CN 201910385261 A CN201910385261 A CN 201910385261A CN 110309469 A CN110309469 A CN 110309469A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The present invention provides a kind of user's click visual analysis method, comprising: the pending URL for clicking visual analyzing of typing；Script is acquired in the URL page buried data, while the click element of analysis to be counted in the URL page is marked；Script, which is acquired, by the data acquires user in the click logs of the different URL pages；The click logs are sent to server-side, so that server-side integrates the click logs and user data, user enter the channel data of the URL page, click the order data generated, subject heading list is clicked in building one, server-side carries out cluster and association analysis to the click subject heading list simultaneously, generates one and clicks visual analyzing model；Receive the click visual analyzing model that server-side returns.
Description
Technical field
The present invention relates to visualization analysis technique field, in particular to a kind of user click visual analysis method,
System, medium and electronic equipment.
Background technique
Big data is how the strength of one innovation allows these a large amount of data to become more for generating the data of magnanimity
Add it can be readily appreciated that and the problem analysis from these data, it is most effective for converting visualized graphs for the complicated data of magnanimity
Approach.
Traditional visual presentation tool includes report or simple table, data mostly from dimension angle by chart into
Row expression, does not carry out Visualization, be unfavorable for global analysis and note abnormalities a little from the Fusion Features of multiple dimensions.
Increase as internet obtains objective cost, user experience increases to the raising of user's retention ratio, user and payment is purchased
Buying becomes particularly significant.And to be user interact conversion situation with the page for an important channel for improving user experience.
Currently, user clicks visual analyzing is made not deep enough in terms of data source, analysis model, it is that user is incomplete
The access of process and operation behavior data are got through, by taking electric business website as an example, user from search engine, into website, search,
The whole process data of purchase of placing an order are got through and are analyzed comprehensively.In addition, similar 58 same cities, one of the chief characters in "Pilgrimage To The West" who was supposedly incarnated through the spirit of pig, a symbol of man's cupidity are netted etc.
Multiple city websites, relatively large website not similar to the structure of different websites carry out confluence analysis.
Therefore, in long-term research and development, inventor has carried out a large amount of research to user click data, proposes one kind
One of user clicks visual analysis method, to solve the above technical problems.
Summary of the invention
The purpose of the present invention is to provide a kind of users to click visual analysis method, system, medium and electronic equipment, energy
Enough solve at least one technical problem mentioned above.Concrete scheme is as follows:
A kind of user's click visual analysis method, this method is applied to user and clicks in Visualized Analysis System, described
User clicks Visualized Analysis System and includes network address recording module, buries a setup module, data acquisition module, data transmission mould
Block, model receiving module, this method comprises:
Step 1, the pending URL for clicking visual analyzing of network address recording module typing；
Step 2, bury a setup module the URL page buried data acquire script, while in the URL page to
The click element of statistics number of clicks is marked；
Step 3, data acquisition module acquires script by the data and acquires user in the click day of the different URL pages
Will；
Step 4, the click logs are sent to server-side by data transmission blocks, so that the server-side integrates the point
It hits log and user data, user enters the channel data of the URL page, clicks the order data generated, to construct click theme
Table, the server-side carry out cluster and association analysis to the click subject heading list, generate and click visual analyzing model；
Step 5, model receiving module receives the click visual analyzing model that server-side returns.
Further, the click element includes button, linking and search box.
Further, the click logs include clicking rubidium marking code, clicking the time, carry out origin url, currently click page
Face title, current click page prevpage URL, currently clicks page the next page URL at current click page URL.
Further, the user enters the channel of the URL page and includes search engine, advertisement pop-up, directly accesses and search
Index holds up four kinds of access modes of marketing.
Further, the server-side carries out clustering and association analysis to the click subject heading list, comprising:
By being associated analysis to the page data in the click subject heading list, obtaining has mutually isostructural URL pages
Face；
The data with the mutually isostructural URL page are integrated, while the data of each branch website are carried out
Integration generates and clicks visual analyzing model.
Further, the click visual analyzing model includes first layer, the second layer and third layer, and the first layer is
Master station's node data, the second layer are the user click data of each branch website and the integration number of each branch website click data
According to third layer is the user click data and the next stage page click data of the next stage page of each branch website
Integral data.
Further, this method further comprises:
Step 6, according under the click visual analyzing model analysis difference channel, different regions, different date dimensions
The page click element click volume, click it is described click element independent visitor, click submission amount, click submission rate and click at
Friendship amount.
A kind of user's click Visualized Analysis System, for realizing above-mentioned visual analysis method, which includes:
Network address recording module, for the pending URL for clicking visual analyzing of typing；
Bury a setup module, for the URL page buried data acquire script, while in the URL page to
The click element of statistics number of clicks is marked；
Data acquisition module acquires user in the click logs of the different URL pages for acquiring script by the data；
Data transmission blocks, for the click logs to be sent to server-side, so that server-side integrates the click day
Will and user data, user enter the channel data of the URL page and click the order data generated, to construct click subject heading list,
Server-side carries out cluster and association analysis to the click subject heading list, generates and clicks visual analyzing model；
Model receiving module, for receiving the click visual analyzing model of server-side return.
A kind of computer readable storage medium is stored thereon with computer program, real when described program is executed by processor
Existing above-mentioned visual analysis method.
A kind of electronic equipment, comprising: one or more processors；
Storage device, for storing one or more programs, when one or more of programs are one or more of
When processor executes, so that one or more of processors realize above-mentioned visual analysis method.
The above scheme of the embodiment of the present invention compared with prior art, the present invention can to user from all kinds of channel entrances into
Enter website, full-range trace analysis is carried out in the operation behavior that website homepage such as scanned for, and placed an order, buy at the pages, by canal
Road, user experience and website income are associated, and then promote the commercial value of website；On the other hand, by integrating branch website
User clicks analysis, thus more convenient conversion situation that operates and pay from global analysis website user.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows and meets implementation of the invention
Example, and be used to explain the principle of the present invention together with specification.It should be evident that the accompanying drawings in the following description is only the present invention
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.In the accompanying drawings:
Fig. 1 shows a kind of user according to an embodiment of the present invention and clicks visual analysis method flow chart；
Whole process, which is accessed, Fig. 2 shows user according to an embodiment of the present invention clicks visualization path schematic diagram；
Fig. 3 shows server-side according to an embodiment of the present invention and carries out clustering and association point to the click subject heading list
The method flow diagram of analysis；
Fig. 4 shows the structural schematic diagram that a kind of user according to an embodiment of the present invention clicks visualization system；
Fig. 5 shows the structural schematic diagram of server-side according to an embodiment of the present invention；
Fig. 6 shows the structural schematic diagram of the electronic equipment of embodiment according to the present invention；
Fig. 7 shows the electronic equipment attachment structure schematic diagram of embodiment according to the present invention.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing to the present invention make into
It is described in detail to one step, it is clear that described embodiments are only a part of the embodiments of the present invention, rather than whole implementation
Example.Based on the embodiments of the present invention, obtained by those of ordinary skill in the art without making creative efforts
All other embodiment, shall fall within the protection scope of the present invention.
The term used in embodiments of the present invention is only to be not intended to be limiting merely for for the purpose of describing particular embodiments
The present invention.In the embodiment of the present invention and the "an" of singular used in the attached claims, " described " and "the"
It is also intended to including most forms, unless the context clearly indicates other meaning, " a variety of " generally comprise at least two.
It should be appreciated that term "and/or" used herein is only a kind of incidence relation for describing affiliated partner, indicate
There may be three kinds of relationships, for example, A and/or B, can indicate: individualism A, exist simultaneously A and B, individualism B these three
Situation.In addition, character "/" herein, typicallys represent the relationship that forward-backward correlation object is a kind of "or".
It will be appreciated that though may be described in embodiments of the present invention using term first, second, third, etc..,
But these ... it should not necessarily be limited by these terms.These terms be only used to by ... distinguish.For example, not departing from implementation of the present invention
In the case where example range, first ... can also be referred to as second ..., and similarly, second ... can also be referred to as the
One ....
Depending on context, word as used in this " if ", " if " can be construed to " ... when " or
" when ... " or " in response to determination " or " in response to detection ".Similarly, context is depended on, phrase " if it is determined that " or " such as
Fruit detection (condition or event of statement) " can be construed to " when determining " or " in response to determination " or " when detection (statement
Condition or event) when " or " in response to detection (condition or event of statement) ".
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
Include, so that commodity or device including a series of elements not only include those elements, but also including not clear
The other element listed, or further include for this commodity or the intrinsic element of device.In the feelings not limited more
Under condition, the element that is limited by sentence "including a ...", it is not excluded that in the commodity or device for including the element also
There are other identical elements.
Embodiment 1
Referring to Fig. 1, the embodiment of the present invention provides a kind of user's click visual analysis method, this method includes following step
It is rapid:
S1, the pending URL for clicking visual analyzing of typing.
Specifically, URL (the Uniform/Universal Resource Locator of client addition different cities website
Abbreviation, uniform resource locator).For example, for 58 with city website, the pending URL for clicking visual analyzing can be
The URL of the different cities websites such as Beijing network address, Shanghai network address, Guangzhou network address.
Step S1 further comprises: constructing the hierarchical relationship of the different cities branch website URL.In the present embodiment, the
One level is master station URL, and the second level is the URL of multiple city branch websites, and third level is each city branch website next stage
The URL of the page.
S2 acquires script in the URL page buried data, while to number of clicks to be counted in the URL page
Element is clicked to be marked.
Specifically, the click element includes button, linking and search box.The data acquisition script can pass through client
The code that end definition needs to acquire, is transmitted to server-side and is stored.Current data acquisition script technology scheme ten has been divided into
Ripe, the present invention is not specifically described.The marker code for clicking element is carried out customized by client developer.
S3 acquires script by the data and acquires user in the click logs of the different URL pages.
Specifically, access request of the data acquisition script according to user, real-time monitoring simultaneously acquire different user not
The click logs operated with the URL page.The click logs include clicking rubidium marking code, clicking time, source
URL, it currently clicks page title, currently click page URL, current click page prevpage URL, current click page the next page
URL.By taking electric business platform as an example, Fig. 2 show user and accesses whole process click visualization path figure:
S31, user are accessed by channel entrance.Wherein, the channel entrance include search engine, directly access,
The channels such as SEM, BD；
S32, user enter website landing page.That is user's first page entering website；
S33, user scan in website landing page, content needed for obtaining；
S34, user places an order to the content, and submits order.Specifically, user searches satisfied commodity, mention
Hand over order；
S35, user are that the order is paid.Specifically, continuing to pay after user submits order.Specifically,
Access whole process by tracking the user obtains all click datas, to generate a click logs.
The user of data acquisition script acquisition is sent to server-side in the click logs of the different URL pages by S4, with
Make the order numbers that server-side integrates the click logs and user data, user enter the channel data of the URL page, click generates
According to subject heading list is clicked in building one, while carrying out cluster and association analysis to the click subject heading list, is generated one and is clicked visualization point
Analyse model.
Specifically, server-side passes through to User ID, order ID, click rubidium marking code, click time, URL, current point
It hits page title, current click page URL, current click page prevpage URL, currently click page the next page URL, channel phase
It closes data to be integrated, constructs the click subject heading list of polymerization.
The channel that the user enters the URL page includes search engine, advertisement pop-up, directly access and search engine marketing
Four kinds of access modes.The order data generated of clicking includes the order ID that transaction is successfully generated.
Referring to Fig. 3, the server-side carries out clustering and association analysis to the click subject heading list, comprising:
S41 is obtained by being associated analysis to the page data in the click subject heading list with mutually isostructural
The URL page；
S42 integrates the data with the mutually isostructural branch website page, while to the number of each branch website
According to being integrated, generates and click visual analyzing model.Wherein, the click visual analyzing model includes single user single-page
Click data, single user integrate the click that page click data, multi-user's single-page click data and multi-user integrate the page
Data.
Specifically, the integrated part clicked in visual analyzing model passes through clustering, it will be mutually isostructural each
The grade page carries out Data Integration and counts corresponding index, while counting respective index to each branch website, and main indicator includes example
As the page clicks click volume, click UV, click submission amount, click submission rate, the click exchange hand of element.
S5 receives the click visual analyzing model that the server-side is sent.
Wherein, the click visual analyzing model includes first layer, the second layer and third layer, and the first layer is master station
Node data, the second layer be each branch website user click data and each branch website click data integral data,
Third layer is the integration of the user click data and the next stage page click data of the next stage page of each branch website
Data.
Further, it includes: according to the click visual analyzing model that the user, which clicks behavior visual analysis method,
Analyze different channels, different regions, different date dimension lower page click the click volume of element, click and described click the only of element
Vertical visitor (UV), submission amount is clicked, submission rate is clicked and clicks the indexs such as exchange hand.Specifically, by click visualization point
Analysis models coupling difference channel, different regions, the dimensions such as same date carry out the combinatory analysis of index, to evaluate differently
The user's operation of area and channel experiences the business contribution rate and value of preference and website.
User provided in an embodiment of the present invention clicks behavior visual analysis method can be to user from all kinds of channel entrances
Into website, full-range trace analysis is carried out in the operation behavior that website homepage such as scanned for, and placed an order, buy at the pages, it will
Channel, user experience and website income are associated, and then promote the commercial value of website；On the other hand, by integrating substation
Point user clicks analysis, thus more convenient conversion situation that operates and pay from global analysis website user.
Embodiment 2
Referring to Fig. 4, the embodiment of the present invention provides a kind of user's click behavior Visualized Analysis System 400, the system 400
Include: network address recording module 410, bury a setup module 420, data acquisition module 430, data transmission blocks 440 and model connect
Receive module 450.
The network address recording module 410, for the pending URL for clicking visual analyzing of typing.Specifically, user passes through
URL (the Uniform/Universal Resource Locator of the 410 typing different cities branch website of network address recording module
Abbreviation, uniform resource locator).For example, for 58 with city website, the pending URL for clicking visual analyzing can be
The URL of the different cities branch websites such as Beijing network address, Shanghai network address, Guangzhou network address.
The system 400 further constructs module 460, for constructing the hierarchical relationship of the different cities branch website URL.
In the present embodiment, the first level is master station URL, and the second level is the URL of multiple city branch websites, and third level is each city
The URL of the branch website next stage page.
It is described to bury a setup module 420, for acquiring script in the URL page buried data, while to described URL pages
The click element of number of clicks to be counted is marked in face.Specifically, the click element includes button, linking and search
Frame.The data acquisition script can define the code for needing to acquire by client, be transmitted to server-side and stored.Current
Data acquisition script technology scheme is very mature, and the present invention is not specifically described.It is described click element marker code by
Client developer carries out customized.
The data acquisition module 430 acquires user in the point of the different URL pages for acquiring script by the data
Hit log.Wherein, the data acquisition module 430 simultaneously acquires different user not according to the access request of user, real-time monitoring
The click logs operated with the URL page.The click logs include clicking rubidium marking code, clicking time, source
URL, it currently clicks page title, currently click page URL, current click page prevpage URL, current click page the next page
URL。
The data transmission blocks 440, for the click logs to be sent to server-side, so that described in server-side integration
Click logs and user data, user enter the channel data of the URL page and click the order data generated, and master is clicked in building one
Table is inscribed, while server-side carries out cluster and association analysis to the click subject heading list, generates one and click visual analyzing model.
Specifically, server-side carries out a series of analyses to the click logs data, click visualization point is ultimately generated
Analyse model.Referring to Fig. 5, the server-side includes: data reception module 510, building module 520, analysis module 530 and model
Sending module 540.
The data reception module 510 is used to receive the click logs data that the data transmission blocks 440 are sent.
The building module 520 enters the channel number of the URL page for integrating the click logs and user data, user
According to and click generate order data, building one click subject heading list.Specifically, the building module 520 is to User ID, order
ID, rubidium marking code is clicked, time, URL is clicked, currently clicks page title, current click page URL, currently clicks page
One page URL, current click page the next page URL, channel related data are integrated in front, construct the click subject heading list of polymerization.
Wherein, it includes search engine, advertisement pop-up, directly access and search engine marketing four that the user, which enters the channel of the URL page,
Kind access mode.The order data generated of clicking includes the order ID that transaction is successfully generated.
The data analysis module 530, for carrying out clustering and association analysis to the click subject heading list.Specifically
, the data analysis module 530 further comprises: association analysis module 531 and Cluster Analysis module 532.
The association analysis module 531 is used for by being associated analysis to the page data in the click subject heading list,
Obtaining has the mutually isostructural URL page.
The Cluster Analysis module 532 is used to integrate the data with the mutually isostructural branch website page,
The data of each branch website are integrated simultaneously, generates and clicks visual analyzing model.Wherein, the click visual analyzing
Model include single user single-page click data, single user integrate page click data, multi-user's single-page click data and
Multi-user integrates the click data of the page.Specifically, the Cluster Analysis module 532 is by clustering, will be mutually isostructural
The pages at different levels carry out Data Integration and count corresponding index, while counting respective index to each branch website, and main indicator includes
Such as the page clicks the click volume of element, clicks UV, click submission amount, click submission rate, click exchange hand.
The model sending module 540, the click for generating the data analysis module 530 analysis visualize
Analysis model is sent to the system 400.
The model receiving module 450, for receiving the click visual analyzing model of server-side return.Wherein,
The click visual analyzing model includes first layer, the second layer and third layer, and the first layer is master station's node data, described
The second layer is the user click data of each branch website and the integral data of each branch website click data, and third layer is each point
The integral data of the user click data of the next stage page of website and the next stage page click data.
Further, the system 400 further includes model analysis module 470, for according to the click visual analyzing mould
Type analysis difference channel, different regions, different date dimension lower pages click the click volume of element, click the click element
Independent visitor (UV) clicks submission amount, clicks submission rate and clicks the indexs such as exchange hand.Specifically, the click is visualized
Analysis model combine different channels, different regions, the dimensions such as same date carry out index combinatory analysis, to evaluate difference
The user's operation of area and channel experience preference and the business contribution rate and value of website.
User provided in an embodiment of the present invention click Visualized Analysis System 400 can to user from all kinds of channel entrances into
Enter website, full-range trace analysis is carried out in the operation behavior that website homepage such as scanned for, and placed an order, buy at the pages, by canal
Road, user experience and website income are associated, and then promote the commercial value of website；On the other hand, by integrating branch website
User clicks analysis, thus more convenient conversion situation that operates and pay from global analysis website user.
Embodiment 3
As shown in fig. 6, the equipment is used for the intelligent Matching method of property tax platform the present embodiment provides a kind of electronic equipment,
The electronic equipment, comprising: at least one processor；And the memory being connect at least one described processor communication；Its
In,
The memory is stored with the instruction that can be executed by one processor, and described instruction is by described at least one
Manage device execute so that at least one described processor can:
The pending URL for clicking visual analyzing of typing；
Script, while the click to number of clicks to be counted in the URL page are acquired in the URL page buried data
Element is marked；
Script, which is acquired, by the data acquires user in the click logs of the different URL pages；
The click logs are sent to server-side, so that server-side integrates the click logs and user data, user
The order data generated into the channel data of the URL page, click, subject heading list is clicked in building one, while server-side is to the point
It hits subject heading list and carries out cluster and association analysis, generate one and click visual analyzing model；
Receive the click visual analyzing model that server-side returns.
Embodiment 4
The embodiment of the present disclosure provides a kind of nonvolatile computer storage media, and the computer storage medium is stored with
The true from false of bills examination side in above-mentioned any means embodiment can be performed in computer executable instructions, the computer executable instructions
Method.
Embodiment 5
Below with reference to Fig. 7, it illustrates the structural representations for the electronic equipment 700 for being suitable for being used to realize the embodiment of the present disclosure
Figure.Terminal device in the embodiment of the present disclosure can include but is not limited to such as mobile phone, laptop, digital broadcasting and connect
Receive device, PDA (personal digital assistant), PAD (tablet computer), PMP (portable media player), car-mounted terminal (such as vehicle
Carry navigation terminal) etc. mobile terminal and such as number TV, desktop computer etc. fixed terminal.Electricity shown in Fig. 7
Sub- equipment is only an example, should not function to the embodiment of the present disclosure and use scope bring any restrictions.
As shown in fig. 7, electronic equipment 700 may include processing unit (such as central processing unit, graphics processor etc.)
701, random access can be loaded into according to the program being stored in read-only memory (ROM) 702 or from storage device 708
Program in memory (RAM) 703 and execute various movements appropriate and processing.In RAM 703, it is also stored with electronic equipment
Various programs and data needed for 700 operations.Processing unit 701, ROM 702 and RAM 703 pass through the phase each other of bus 704
Even.Input/output (I/O) interface 705 is also connected to bus 704.
In general, following device can connect to I/O interface 705: including such as touch screen, touch tablet, keyboard, mouse, taking the photograph
As the input unit 706 of head, microphone, accelerometer, gyroscope etc.；Including such as liquid crystal display (LCD), loudspeaker, vibration
The output device 707 of dynamic device etc.；Storage device 708 including such as tape, hard disk etc.；And communication device 709.Communication device
709, which can permit electronic equipment 700, is wirelessly or non-wirelessly communicated with other equipment to exchange data.Although Fig. 7 shows tool
There is the electronic equipment 700 of various devices, it should be understood that being not required for implementing or having all devices shown.It can be with
Alternatively implement or have more or fewer devices.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communication device 709, or from storage device 708
It is mounted, or is mounted from ROM 702.When the computer program is executed by processing unit 701, the embodiment of the present disclosure is executed
Method in the above-mentioned function that limits.
It should be noted that the above-mentioned computer-readable medium of the disclosure can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In the disclosure, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In open, computer-readable signal media may include in a base band or as the data-signal that carrier wave a part is propagated,
In carry computer-readable program code.The data-signal of this propagation can take various forms, including but not limited to
Electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer-readable and deposit
Any computer-readable medium other than storage media, the computer-readable signal media can send, propagate or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: electric wire, optical cable, RF (radio frequency) etc. are above-mentioned
Any appropriate combination.
Above-mentioned computer-readable medium can be included in above-mentioned electronic equipment；It is also possible to individualism, and not
It is fitted into the electronic equipment.
The calculating of the operation for executing the disclosure can be write with one or more programming languages or combinations thereof
Machine program code, above procedure design language include object oriented program language-such as Java, Smalltalk, C+
+, it further include conventional procedural programming language-such as " C " language or similar programming language.Program code can
Fully to execute, partly execute on the user computer on the user computer, be executed as an independent software package,
Part executes on the remote computer or executes on a remote computer or server completely on the user computer for part.
In situations involving remote computers, remote computer can pass through the network of any kind --- including local area network (LAN)
Or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as utilize Internet service
Provider is connected by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present disclosure can be realized by way of software, can also be by hard
The mode of part is realized.Wherein, the title of unit does not constitute the restriction to the unit itself under certain conditions, for example, the
One acquiring unit is also described as " obtaining the unit of at least two internet protocol addresses ".
Claims (10)
1. a kind of user clicks visual analysis method, this method is applied to user and clicks in Visualized Analysis System, the use
Family click Visualized Analysis System include network address recording module, bury a setup module, data acquisition module, data transmission blocks,
Model receiving module, which is characterized in that this method comprises:
Step 1, the pending URL for clicking visual analyzing of network address recording module typing；
Step 2, it buries a setup module and acquires script in the URL page buried data, while to be counted in the URL page
The click element of number of clicks is marked；
Step 3, data acquisition module acquires script by the data and acquires user in the click logs of the different URL pages；
Step 4, the click logs are sent to server-side by data transmission blocks, so that the server-side integrates the click day
Will and user data, user enter the channel data of the URL page, click the order data generated, to construct click subject heading list, institute
It states server-side and cluster and association analysis is carried out to the click subject heading list, generate and click visual analyzing model；
Step 5, model receiving module receives the click visual analyzing model that server-side returns.
2. the method according to claim 1, wherein the click element includes button, linking and search box.
3. the method according to claim 1, wherein the click logs include clicking rubidium marking code, point
The time is hit, carrys out origin url, currently click page title, current click page URL, current click page prevpage URL, current point
Hit page the next page URL.
4. the method according to claim 1, wherein the channel that the user enters the URL page includes that search is drawn
It holds up, advertisement pop-up, directly access and four kinds of access modes of search engine marketing.
5. the method according to claim 1, wherein the server-side carries out cluster point to the click subject heading list
Analysis and association analysis, comprising:
By being associated analysis to the page data in the click subject heading list, obtaining has the mutually isostructural URL page；
The data with the mutually isostructural URL page are integrated, while the data of each branch website are integrated,
It generates and clicks visual analyzing model.
6. the method according to claim 1, wherein the click visual analyzing model includes first layer,
Two layers and third layer, the first layer be master station's node data, the second layer be each branch website user click data and
The integral data of each branch website click data, third layer are the user click data of the next stage page of each branch website, with
And the integral data of the next stage page click data.
7. the method according to claim 1, wherein this method further comprises:
Step 6, according to the click visual analyzing model analysis difference channel, different regions, different date dimension lower pages
The click volume of element is clicked, the independent visitor for clicking element is clicked, clicks submission amount, clicking submission rate and click and strike a bargain
Amount.
8. a kind of user clicks Visualized Analysis System, for realizing method described in one of claim 1 to 7, feature exists
In the system includes:
Network address recording module, for the pending URL for clicking visual analyzing of typing；
A setup module is buried, for acquiring script in the URL page buried data, while to be counted in the URL page
The click element of number of clicks is marked；
Data acquisition module acquires user in the click logs of the different URL pages for acquiring script by the data；
Data transmission blocks, for the click logs to be sent to server-side so that server-side integrate the click logs with
User data, user enter the channel data of the URL page and click the order data generated, to construct click subject heading list, service
End carries out cluster and association analysis to the click subject heading list, generates and clicks visual analyzing model；
Model receiving module, for receiving the click visual analyzing model of server-side return.
9. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that described program is by processor
The method as described in any one of claims 1 to 7 is realized when execution.
10. a kind of electronic equipment characterized by comprising
One or more processors；
Storage device, for storing one or more programs, when one or more of programs are by one or more of processing
When device executes, so that one or more of processors realize the method as described in any one of claims 1 to 7.
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111190889A (en) * | 2019-12-16 | 2020-05-22 | 上海淇玥信息技术有限公司 | Method and device for displaying equipment front-end data, electronic equipment and storage medium |
| CN111767201A (en) * | 2020-06-29 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | User behavior analysis method, terminal device, server and storage medium |
| CN111767107A (en) * | 2020-06-23 | 2020-10-13 | 杭州萤石软件有限公司 | Visual display method and system for information |
| CN112486708A (en) * | 2020-12-16 | 2021-03-12 | 中国联合网络通信集团有限公司 | Processing method and processing system of page operation data |
| CN112506733A (en) * | 2020-10-30 | 2021-03-16 | 福建亿能达信息技术股份有限公司 | Method, device, equipment and medium for finely analyzing user behavior data |
| CN113901325A (en) * | 2021-10-27 | 2022-01-07 | 首都信息发展股份有限公司 | User behavior analysis device and method |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111190889A (en) * | 2019-12-16 | 2020-05-22 | 上海淇玥信息技术有限公司 | Method and device for displaying equipment front-end data, electronic equipment and storage medium |
| CN111767107A (en) * | 2020-06-23 | 2020-10-13 | 杭州萤石软件有限公司 | Visual display method and system for information |
| CN111767201A (en) * | 2020-06-29 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | User behavior analysis method, terminal device, server and storage medium |
| CN111767201B (en) * | 2020-06-29 | 2023-08-29 | 百度在线网络技术（北京）有限公司 | User behavior analysis method, terminal device, server and storage medium |
| CN112506733A (en) * | 2020-10-30 | 2021-03-16 | 福建亿能达信息技术股份有限公司 | Method, device, equipment and medium for finely analyzing user behavior data |
| CN112486708A (en) * | 2020-12-16 | 2021-03-12 | 中国联合网络通信集团有限公司 | Processing method and processing system of page operation data |
| CN112486708B (en) * | 2020-12-16 | 2023-11-07 | 中国联合网络通信集团有限公司 | Page operation data processing method and processing system |
| CN113901325A (en) * | 2021-10-27 | 2022-01-07 | 首都信息发展股份有限公司 | User behavior analysis device and method |
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