CN110288423A - A kind of business model of S2B2C - Google Patents
A kind of business model of S2B2C Download PDFInfo
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- CN110288423A CN110288423A CN201910431902.3A CN201910431902A CN110288423A CN 110288423 A CN110288423 A CN 110288423A CN 201910431902 A CN201910431902 A CN 201910431902A CN 110288423 A CN110288423 A CN 110288423A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The invention discloses the business model of S2B2C a kind of, the core of business model is that business is energized center, and commercially the center of energizing includes counseling services module, comprehensive operation module, integrated marketing module, platform module in IT system module and data.Through the above scheme, the present invention provides the business model of S2B2C a kind of, the supply end of the chain, merchant end and consumer end have been got through, the consumption demand and consumption habit of consumer can be catered to, has provided one-stop electric business solution for flow master, contents producer and individual.
Description
Technical field
The present invention relates to business model field, in particular to a kind of business model of S2B2C.
Background technique
In China's great epoch from commodity deficiting period to material abundance, consumer is to the demand of product from simple
Functionality meets the satisfaction to personalized and psychotic mental.In the epoch of substance scarcity, commodity function is the unique of value attachment
Approach, with the extreme enrichment of product, the very big excavation and homogeneity of product function, rareization of user's attention, simple
Functional requirement is difficult to attract the attention of user and purchase conversion in numerous and complicated commodity.The value being attached to except product function
Seeing becomes the key for moving user, and place, content, service are that commodity bring adeditive attribute is more and more important, product more people
Format with it is interactive.
Be in the scenes such as past consumption and social, amusement it is separated, these seem the scene isolated and constantly merge, Ke Yi
Shopping is carried out while amusement, social activity, the social activity of user's concern, entertainment content are the body of Consumers` notion actually behind
It is existing, recommended products and user's values cognitive role is closer is more easily received in the content.
It is hard for supply chain digitlization with the maturation of the technologies such as cloud computing, big data, Internet of Things and the application of Intelligent hardware
Technical foundation is determined, the data of supply chain turn to the customization of product and inventory forecast brings opportunity.Past consumer demand
It is single, scale, batch production mode main status is occupied in Traditional Brand quotient.As consumer demand is diversified and a
Property, lead to order demand fragmentation, product customization, the life cycle of new product sharply shortens.
The existing store C2C, the store B2B, is mainly operated in a manner of hardware and software platform the store B2C.B2B refers to businessman couple
The one mode of businessman, purchaser can find all retailers and whole letters of their possessed commodity on the platform
Breath further can issue procurement demand according to oneself special requirement.B2C is exactly the one mode of Business to Consumer, consumer
Payment is completed in online purchase commodity or service, and online.Two class platforms are provided to build sale and buy end
Channel is the most common both of which of current online shopping.
As the functional form attribute of commodity gradually decreases, scene diversification and the digitlization of supply chain are consumed, it is traditional
Search type, flatbed electric business can not sufficiently be met the needs of users.Therefore need one is the business models of S2B2C just
It is that in order to solve this problem, this is also the lower strong growing direction of a wave of electric business.
Summary of the invention
To solve the above-mentioned problems, the present invention provides the business model of S2B2C a kind of, has got through the supply end of the chain, merchant end
With consumer end, the consumption demand and consumption habit of consumer can be catered to, is provided for flow master, contents producer and individual
One-stop electric business solution.
The business model of one of present invention S2B2C, the core of the business model is center of commercially energizing, described
The business center of energizing includes counseling services module, comprehensive operation module, integrated marketing module, platform mould in IT system module and data
Block；
The counseling services module positions target visitor group and brand product for analyzing the market space and competition
It is analyzed, analysis channel is formulated with price strategy and efulfillments conceptual design；
The comprehensive operation module is used for traffic management, content production, storehouse with management, customer service and storekeeper's training
Electric business carry out related operating service；
The integrated marketing module includes user's fission marketing, social marketing, events marketing, intention theme marketing plan
It draws, promotion is launched with marketing plan and Digital Media；
The IT system module includes the integration customized development of IT system, auxiliary operation system, is newly sold on-line off-line melt
The solution of conjunction tool and small routine businessman；
Platform module is the core of entire business model in the data, be on the basis of data warehouse and data platform,
Data are produced as data API service one by one, be supplied in a more efficient manner operation business, sales service, advertising business,
Store business and other each business.
Further include supply chain module in above scheme, the supply chain module include the mature supply chain docked with platform,
Minority's brand, special goods and the brand of self-operation.
In above scheme, platform module includes the planning and abatement modules of data assets, the quotient of the S2B2C in the data
Industry mode is established from the planning of data assets and improvement compared to conventional center, the data administration way of Prior Control formula
A set of decentralization, subsequent service formula administration way.
Further include the acquisition and memory module of data assets in above scheme, including from the channel of each businessman, flow,
Content, user's portrait, barrage, comment and notes；Getting ready in electric business conversion process, user's portrait and user behavior；Supply chain
Digitization source in the process obtains big data, and is stored simultaneously by efficient big data storage system.
It further include data sharing module in above scheme, under the premise of ensureing data safety, by data sharing to correlation
Business personnel and hotel owner.
It further include the exploration and analysis module of business value, by big data mining algorithm, depth in above scheme
Habit, AI algorithm and relevant all kinds of technologies, provide succinct, efficient data sheet and API data for each businessman.
It further include the building and abatement modules of data service, platform has high-performance, Gao Wen in the data in above scheme
Qualitative, high quality, the feature of accuracy are also equipped with powerful service Governance Ability.
In above scheme, further includes the measurement and operation module of data service, the data that platform in the data provides are taken
Business and corelation behaviour persistently track and record, and wherein the business value of each data service is measurable.
The advantages of the present invention are as follows:
1, the transition for catering to consumer spending demand, consumption habit, consumption idea, got through numerous dispersions, go to center
All kinds of scenes changed, such as social platform, live streaming, community, office provide more diversified electric business choosing for consumer
It selects, creates and consume new kinetic energy；
2, supply chain is selected, cooperates or oneself make the new consumption production for having the attributes such as individual character, sentimental value emphatically
Product push consumer to improve self-development type, enjoyment-centric consumption.Chinese Brand likability persistently enhances, and China-made goods, which are increasingly becoming, to disappear
Take mainstream, cooperate emphatically or oneself make China-made goods selected, " made in China " is pushed to arrive " Chinese Brand "；
3, the commodity such as traditional minority's brand, re-gional culture brand, peasant household's specialty are weaker in traditional electric business channel competitiveness, expose
Luminosity is inadequate.In S2B2C business model, because there is the endorsement of the end B businessman, the commodity pin with bright characteristics can be pushed
It sells, the product of these categories is pushed further to develop；
4, be flow master, contents producer, individual provide one-stop electric business solution, not only allow be ignorant of electric business fortune
Battalion, the electric business sales force that businessman of channel does not have, and its electric business has digitization, intelligence, automation, essence
Choosing, high conversion, high the features such as purchasing again.In whole people's marketing era, each flow master both increases realization method, also being capable of anti-mistake
Carry out the content creation of motivational content, flow master；
5, consumer behavior digitizes, and from simple consumer, becomes consumption+bean vermicelli+co-production person.All data converge into
Platform in data compares traditional retail, and whole process efficiency is obviously improved, while the accumulation of data, the promotion of AI algorithm ability, can
Product and the manufacturing side are fed back, pushes extensive style production to digitize to supply chain and makes the transition.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention without any creative labor, may be used also for those of ordinary skill in the art
To obtain other drawings based on these drawings.
Fig. 1 is a kind of schematic diagram of the business model of S2C2B of the present invention.
Fig. 2 is a kind of structural block diagram of the business model of S2C2B of the present invention.
Specific embodiment
With reference to the accompanying drawings and examples, further description of the specific embodiments of the present invention.Following embodiment is only
For clearly illustrating technical solution of the present invention, and not intended to limit the protection scope of the present invention.
As depicted in figs. 1 and 2, the present invention is the business model of S2B2C a kind of, and the core of business model is that business is energized
In center, including counseling services module, comprehensive operation module, integrated marketing module, IT system module, supply chain module and data
Platform module incorporates brand side's resource, energizes jointly for all kinds of storekeepers business, them is helped to get through electric business link, content and
Flow is cashed.Energizing for whole process is not simple offer IT system scheme simultaneously, but platform in combined data, whole
Manage the abilities such as pin, e-commerce operation, counseling services jointly, is an extremely efficient business process.
Wherein, counseling services module is fixed to target visitor group and brand product for analyzing the market space and competition
Position is analyzed, and analysis channel is formulated with price strategy and efulfillments conceptual design；
Comprehensive operation module is used for the electricity to traffic management, content production, storehouse with management, customer service and storekeeper's training
Quotient carries out related operating service；
Integrated marketing module includes user's fission marketing, social marketing, events marketing, the marketing plan of intention theme, promotees
Pin is launched with marketing plan and Digital Media；
IT system module includes the integration customized development of IT system, auxiliary operation system, is newly sold on-line off-line fusion work
The solution of tool and small routine businessman；
Supply chain module includes the mature supply chain docked with platform, minority's brand, special goods and the brand of self-operation；
Platform module is the core of entire business model in data, will be counted on the basis of data warehouse and data platform
According to data API service one by one is produced as, it is supplied to operation business, sales service, advertising business, store in a more efficient manner
Business and other each business.It is broadly divided into submodule following six:
(1) planning and abatement modules of data assets: business model is compared from the planning of data assets and improvement
The data administration way of conventional center, Prior Control formula establishes the administration way of a set of decentralization, subsequent service formula.
(2) acquisition and memory module of data assets: including channel, flow, content (text, figure from each businessman
Piece, video etc.), user's portrait, barrage, comment and notes；Getting ready in electric business conversion process, user's portrait and user behavior；
Digitization source in supply chain process obtains big data, and is stored simultaneously by efficient big data storage system.
(3) data sharing module: under the premise of ensureing data safety, by data sharing to related service personnel and shop
Family.
(4) exploration and the analysis module of business value: by big data mining algorithm, deep learning, AI algorithm and related
All kinds of technologies, provide succinct, efficient data sheet and API data for each businessman.
(5) building and abatement modules of data service: platform has high-performance, high stability, high quality, accurate in data
The feature of property, is also equipped with powerful service Governance Ability.
(6) measurement of data service and operation module: in data platform provide data service and corelation behaviour persistently with
Track record, wherein the business value of each data service is measurable.
In above scheme, each contents producer, star net red, direct broadcasting room main broadcaster, community rising star, or individual,
In our business model, the businessman (end B) directly cooperated all can serve as.Business in S2B2C is energized center, is these
The end B provides a whole set of business industry & solution, and the flow at the end B is efficiently cashed by electric business.
Electric business purchasing channel (including the store H5, small routine store, Ge great electricity by IT system have been built for it in center of energizing
Store etc. in quotient's platform).Businessman can active restocking energize all commodity in center, while center of energizing can also pass through number
Electric business selection ability, intelligent marketing ability etc. are promoted according to middle for businessman.Entire e-commerce operation process is solved by center of energizing,
The end B only needs to be concerned about the customer flow pond of itself, without handling the pre-sales of electric business, delivery, after sale etc. every complicated matters.
Meanwhile entire data flow, action process etc. from content to electric business, all stringent labeling it can be recorded in data
In middle, feeds back to data analysis, excavates, AI algorithm, build the S2B2C commercial engine of digitization driving.
Advantages of the present invention:
1, the transition for catering to consumer spending demand, consumption habit, consumption idea, got through numerous dispersions, go to center
All kinds of scenes (social platform, live streaming, community, office etc.) changed provide more diversified electric business selection for consumer,
It creates and consumes new kinetic energy.
2, supply chain is selected, cooperates or oneself make the new consumption production for having the attributes such as individual character, sentimental value emphatically
Product push consumer to improve self-development type, enjoyment-centric consumption.Chinese Brand likability persistently enhances, and China-made goods, which are increasingly becoming, to disappear
Take mainstream, cooperate emphatically or oneself make China-made goods selected, " made in China " is pushed to arrive " Chinese Brand ".
3, the commodity such as traditional minority's brand, re-gional culture brand, peasant household's specialty are weaker in traditional electric business channel competitiveness, expose
Luminosity is inadequate.In S2B2C business model, because there is the endorsement of the end B businessman, the commodity pin with bright characteristics can be pushed
It sells, the product of these categories is pushed further to develop.
It 4, is flow master, contents producer, individual provide one-stop electric business solution.It not only allows and is ignorant of electric business fortune
Battalion, the electric business sales force that businessman of channel does not have, and its electric business has digitization, intelligence, automation, essence
Choosing, high conversion, high the features such as purchasing again.In whole people's marketing era, each flow master both increases realization method, also being capable of anti-mistake
Carry out the content creation of motivational content, flow master.
5, consumer behavior digitizes, and from simple consumer, becomes consumption+bean vermicelli+co-production person.All data converge into
Platform in data compares traditional retail, and whole process efficiency is obviously improved, while the accumulation of data, the promotion of AI algorithm ability, can
Product and the manufacturing side are fed back, pushes extensive style production to digitize to supply chain and makes the transition.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention
Within mind and principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.
Claims (8)
1. a kind of business model of S2B2C, which is characterized in that the core of the business model is center of commercially energizing, described
The business center of energizing includes counseling services module, comprehensive operation module, integrated marketing module, platform mould in IT system module and data
Block；
The counseling services module carries out target visitor group and brand product positioning for analyzing the market space and competition
Analysis, analysis channel and price strategy formulation and efulfillments conceptual design；
The comprehensive operation module is used for the electricity to traffic management, content production, storehouse with management, customer service and storekeeper's training
Quotient carries out related operating service；
The integrated marketing module includes user's fission marketing, social marketing, events marketing, the marketing plan of intention theme, promotees
Pin is launched with marketing plan and Digital Media；
The IT system module includes the integration customized development of IT system, auxiliary operation system, is newly sold on-line off-line fusion work
The solution of tool and small routine businessman；
Platform module is the core of entire business model in the data, will be counted on the basis of data warehouse and data platform
According to data API service one by one is produced as, it is supplied to operation business, sales service, advertising business, store in a more efficient manner
Business and other each business.
2. the business model of S2B2C according to claim 1 a kind of, which is characterized in that it further include supply chain module, it is described
Supply chain module includes the mature supply chain docked with platform, minority's brand, special goods and the brand of self-operation.
3. the business model of S2B2C according to claim 1 a kind of, which is characterized in that platform module includes in the data
The planning and abatement modules of data assets, the business model of the S2B2C is from the planning of data assets and improvement, compared to biography
The data administration way for centralization, the Prior Control formula of uniting establishes the administration way of a set of decentralization, subsequent service formula.
4. the business model of S2B2C according to claim 3 a kind of, which is characterized in that further include the acquisition of data assets
And memory module, including from the channel of each businessman, flow, content, user's portrait, barrage, comment and notes；Electric business is transformed
Getting ready in journey, user's portrait and user behavior；Digitization source in supply chain process obtains big data, and simultaneously by
Efficient big data storage system is stored.
5. the business model of S2B2C according to claim 3 a kind of, which is characterized in that it further include data sharing module,
Under the premise of ensureing data safety, by data sharing to related service personnel and hotel owner.
6. the business model of S2B2C according to claim 3 a kind of, which is characterized in that further include the exploration of business value
It is provided with analysis module by big data mining algorithm, deep learning, AI algorithm and relevant all kinds of technologies for each businessman
Succinctly, efficiently data sheet and API data.
7. the business model of S2B2C according to claim 3 a kind of, which is characterized in that further include the building of data service
With abatement modules, platform has the feature of high-performance, high stability, high quality, accuracy in the data, is also equipped with powerful clothes
Business Governance Ability.
8. the business model of S2B2C according to claim 3 a kind of, which is characterized in that further include the measurement of data service
With operation module, the data service and corelation behaviour provide platform in the data is persistently tracked and recorded, wherein each data
The business value of service is all measurable.
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Cited By (3)
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| CN111667305A (en) * | 2020-05-24 | 2020-09-15 | 杭州云徙科技有限公司 | Digital middle station system, construction method and application method |
| CN111679814A (en) * | 2020-05-24 | 2020-09-18 | 杭州云徙科技有限公司 | Data-driven data center system |
| CN112712387A (en) * | 2020-09-01 | 2021-04-27 | 西安东集星邦品牌营销策划有限公司 | Diversified business model method |
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Application publication date: 20190927 |
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