CN110288392A - Marketing method, equipment and computer readable storage medium based on RFM data - Google Patents
Marketing method, equipment and computer readable storage medium based on RFM data Download PDFInfo
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- CN110288392A CN110288392A CN201910525411.5A CN201910525411A CN110288392A CN 110288392 A CN110288392 A CN 110288392A CN 201910525411 A CN201910525411 A CN 201910525411A CN 110288392 A CN110288392 A CN 110288392A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
Abstract
The invention discloses a kind of marketing method based on RFM data, equipment and computer readable storage mediums, this method comprises: obtaining the transaction record of preset time period；According to the transaction record, the RFM data of each client are obtained, the RFM data include: the last consumption time, consuming frequency and spending amount；According to the RFM data of each client, the corresponding value point of each client is obtained；Based on the corresponding value point of each client, the corresponding marketing strategy of each client is obtained, and marketed by the corresponding marketing strategy of each client to each client.Through the invention, client is distinguished based on RFM data, is then marketed by the corresponding marketing strategy of each client to each client, improve marketing effectiveness, is conducive to the growth of sales achievement.
Description
Technical field
The present invention relates to new retail technology fields, more particularly to the marketing method based on RFM data, equipment and computer can
Read storage medium.
Background technique
In retail trade, the superiority and inferiority of customer relation management drastically influences sales achievement.How effective client is carried out
The problem of relation management is each businessman's critical concern.Existing customer relation management is generally fairly simple, is all to pass through phone
Or short message carries out secondary marketing to client.This mode does not distinguish client, and it is this to may cause some clients dislike
Mode both wastes cost of marketing to lose these clients, is also unfavorable for the growth of sales achievement.
Summary of the invention
The main purpose of the present invention is to provide a kind of marketing method based on RFM data, equipment and computer-readable deposit
Storage media, it is intended to solve to be not efficient enough due to customer relation management mode, cause marketing effectiveness poor, be unfavorable for sales achievement growth
The technical issues of.
To achieve the above object, the present invention provides a kind of marketing method based on RFM data, described based on RFM data
Marketing method the following steps are included:
Obtain the transaction record of preset time period；
According to the transaction record, the RFM data of each client are obtained, when the RFM data include: the last consumption
Between, consuming frequency and spending amount；
According to the RFM data of each client, the corresponding value point of each client is obtained；
Divided based on corresponding be worth of each client, obtains the corresponding marketing strategy of each client, and by described each
The corresponding marketing strategy of a client markets to each client.
Optionally, the RFM data according to each client obtain wrapping the step of corresponding value of each client is divided
It includes:
Obtain corresponding first value point of the last consumption time, corresponding second value of consuming frequency of each client
Divide and the corresponding third value of spending amount is divided；
Product of the first value point of each client with the first weight coefficient is calculated, the first product is denoted as, calculates each visitor
Product of second value at family point with the second weight coefficient, is denoted as the second product, calculates the third value point and the of each client
The product of three weight coefficients is denoted as third product, and corresponding first product of each client that adds up, the second product and third multiply
Product, by cumulative obtained sum, as the corresponding value point of each client.
Optionally, it is described obtain preset time period transaction record the step of before, further includes:
Corresponding second marketing strategy of corresponding first marketing strategy in first score value section and the second score value section is set,
Wherein, the upper limit value in first score value section is less than the lower limit value in second score value section；
First marketing strategy are as follows: the time difference of client's birthday date corresponding with the first marketing strategy is when time point
When preset number of days, the client of electronic coupons to the corresponding client of first marketing strategy is sent, or at time point
When the date in red-letter day, the client of the red-letter day corresponding blessing short message to the corresponding client of first marketing strategy is sent；
Second marketing strategy are as follows: when new commodity restocking, upper new notice is sent to second marketing strategy pair
The client of the client answered, or preferential promotional messages are sent to the second marketing plan before advertising campaign sart point in time
The client of slightly corresponding client.
Optionally, described to be divided based on corresponding be worth of each client, the corresponding marketing strategy of each client is obtained, and
The step of being marketed by the corresponding marketing strategy of each client to each client include:
According to the locating section of the corresponding value point of each client, obtain corresponding first marketing strategy/of each client or
Second marketing strategy；
When the corresponding marketing strategy of a client is the first marketing strategy, by first marketing strategy to the client
It markets；
Or when the corresponding marketing strategy of a client is the second marketing strategy, by second marketing strategy to institute
Client is stated to market.
In addition, to achieve the above object, it is described to be based on RFM the present invention also provides a kind of marketing equipment based on RFM data
The marketing equipment of data includes: memory, processor and is stored on the memory and can run on the processor
Based on the marketing program of RFM data, the marketing program based on RFM data realizes base as described above when being executed by processor
In the marketing method of RFM data the step of.
In addition, to achieve the above object, it is described computer-readable the present invention also provides a kind of computer readable storage medium
The marketing program based on RFM data is stored on storage medium, when the marketing program based on RFM data is executed by processor
The step of realizing the marketing method as described above based on RFM data.
In the present invention, the transaction record of preset time period is obtained；According to the transaction record, the RFM of each client is obtained
Data, the RFM data include: the last consumption time, consuming frequency and spending amount；According to each client's
RFM data obtain the corresponding value point of each client；Divided based on corresponding be worth of each client, obtains each client couple
The marketing strategy answered, and marketed by the corresponding marketing strategy of each client to each client.Through the invention, base
Client is distinguished in RFM data, is then marketed by the corresponding marketing strategy of each client to each client, is improved
Marketing effectiveness, is conducive to the growth of sales achievement.
Detailed description of the invention
Fig. 1 is that the marketing device structure based on RFM data for the hardware running environment that the embodiment of the present invention is related to shows
It is intended to；
Fig. 2 is that the present invention is based on the flow diagrams of the marketing method first embodiment of RFM data.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
As shown in FIG. 1, FIG. 1 is the marketing based on RFM data for the hardware running environment that the embodiment of the present invention is related to
Device structure schematic diagram.
The embodiment of the present invention can be PC based on the marketing equipment of RFM data, be also possible to smart phone, tablet computer,
Portable computer etc. has the terminal device of data-handling capacity.
As shown in Figure 1, being somebody's turn to do the marketing equipment based on RFM data may include: processor 1001, such as CPU, network interface
1004, user interface 1003, memory 1005, communication bus 1002.Wherein, communication bus 1002 for realizing these components it
Between connection communication.User interface 1003 may include display screen (Display), input unit such as keyboard (Keyboard),
Optional user interface 1003 can also include standard wireline interface and wireless interface.Network interface 1004 optionally may include
Standard wireline interface and wireless interface (such as WI-FI interface).Memory 1005 can be high speed RAM memory, be also possible to steady
Fixed memory (non-volatile memory), such as magnetic disk storage.Memory 1005 optionally can also be independently of
The storage device of aforementioned processor 1001.
It will be understood by those skilled in the art that the marketing device structure shown in Fig. 1 based on RFM data is not constituted pair
The restriction of marketing equipment based on RFM data may include components more more or fewer than diagram, or combine certain components,
Or different component layout.
As shown in Figure 1, as may include that operating system, network are logical in a kind of memory 1005 of computer storage medium
Believe module, Subscriber Interface Module SIM and the marketing program based on RFM data.
In marketing equipment based on RFM data shown in Fig. 1, network interface 1004 is mainly used for connecting background service
Device carries out data communication with background server；User interface 1003 be mainly used for connect client (user terminal), with client into
Row data communication；And processor 1001 can be used for calling the marketing program based on RFM data stored in memory 1005, and
Execute following operation:
Obtain the transaction record of preset time period；
According to the transaction record, the RFM data of each client are obtained, when the RFM data include: the last consumption
Between, consuming frequency and spending amount；
According to the RFM data of each client, the corresponding value point of each client is obtained；
Divided based on corresponding be worth of each client, obtains the corresponding marketing strategy of each client, and by described each
The corresponding marketing strategy of a client markets to each client.
Further, processor 1001 can call the marketing program based on RFM data stored in memory 1005, also
Execute following operation:
Obtain corresponding first value point of the last consumption time, corresponding second value of consuming frequency of each client
Divide and the corresponding third value of spending amount is divided；
Product of the first value point of each client with the first weight coefficient is calculated, the first product is denoted as, calculates each visitor
Product of second value at family point with the second weight coefficient, is denoted as the second product, calculates the third value point and the of each client
The product of three weight coefficients is denoted as third product, and corresponding first product of each client that adds up, the second product and third multiply
Product, by cumulative obtained sum, as the corresponding value point of each client.
Further, processor 1001 can call the marketing program based on RFM data stored in memory 1005, also
Execute following operation:
Corresponding second marketing strategy of corresponding first marketing strategy in first score value section and the second score value section is set,
Wherein, the upper limit value in first score value section is less than the lower limit value in second score value section；
First marketing strategy are as follows: the time difference of client's birthday date corresponding with the first marketing strategy is when time point
When preset number of days, the client of electronic coupons to the corresponding client of first marketing strategy is sent, or at time point
When the date in red-letter day, the client of the red-letter day corresponding blessing short message to the corresponding client of first marketing strategy is sent；
Second marketing strategy are as follows: when new commodity restocking, upper new notice is sent to second marketing strategy pair
The client of the client answered, or preferential promotional messages are sent to the second marketing plan before advertising campaign sart point in time
The client of slightly corresponding client.
Further, processor 1001 can call the marketing program based on RFM data stored in memory 1005, also
Execute following operation:
According to the locating section of the corresponding value point of each client, obtain corresponding first marketing strategy/of each client or
Second marketing strategy；
When the corresponding marketing strategy of a client is the first marketing strategy, by first marketing strategy to the client
It markets；
Or when the corresponding marketing strategy of a client is the second marketing strategy, by second marketing strategy to institute
Client is stated to market.
It is that the present invention is based on the flow diagrams of the marketing method first embodiment of RFM data referring to Fig. 2, Fig. 2.
In one embodiment, the marketing method based on RFM data includes:
Step S10 obtains the transaction record of preset time period；
In the present embodiment, the determination of preset time period can be the start time point inputted based on user's operation and determine, example
Start time point as user inputs is respectively as follows: 2019.1.1 and 2019.3.31, then obtains 2019.1.1 to 2019.3.31
Transaction record in this period.Preset time period, which can also be, is set as fixed duration, such as one month, then arrives when time point
Up to the monthly the end of month 24:00 when, obtain the transaction record generated in this month automatically.Wherein, transaction record has recorded each friendship
Easy corresponding customer name, exchange hour and transaction amount.
Step S20 obtains the RFM data of each client according to the transaction record, and the RFM data include: nearest one
Secondary consumption time, consuming frequency and spending amount；
In the present embodiment, as shown in table 1, table 1 is the transaction record schematic table in preset time period.
Table 1
| Customer name | Exchange hour | Transaction amount |
| A | 2019.3.11 | 1000 |
| B | 2019.2.16 | 600 |
| C | 2018.7.17 | 300 |
| D | 2018.12.3 | 700 |
| A | 2018.12.22 | 900 |
| A | 2019.6.19 | 1200 |
| B | 2019.5.16 | 800 |
According to the transaction record schematic table in preset time period shown in table 1, obtain each client's as shown in Table 2
RFM data schematic table.
Table 2
| Customer name | R | F | M |
| A | 2019.6.19 | 3 | 3100 |
| B | 2019.5.16 | 2 | 1400 |
| C | 2018.7.17 | 1 | 300 |
| D | 2018.12.3 | 1 | 700 |
In table 2, R, that is, Recency represents the last consumption time；F, that is, Frequency represents consuming frequency；M is
Monetary represents spending amount.
Step S30 obtains the corresponding value point of each client according to the RFM data of each client；
In the present embodiment, step S30 includes: corresponding first value of the last consumption time for obtaining each client
Divide, corresponding second value point of consuming frequency and the corresponding third value of spending amount are divided；Calculate the first valence of each client
Product of the value point with the first weight coefficient, is denoted as the first product, calculates the second value point and the second weight coefficient of each client
Product, be denoted as the second product, calculate product of the third value of each client point with third weight coefficient, be denoted as third and multiply
Product, corresponding first product of each client that adds up, the second product and third product, by cumulative obtained sum, as each visitor
The corresponding value point in family.
In the present embodiment, mapping relations, consuming frequency and the of the preset the last time consumption time with the first value point
The mapping relations and spending amount and the mapping relations of third value point of two values point are as shown in table 3.
Table 3
| T | F | M | First/second/third value point |
| T≤10 | F≥20 | M≥1000 | 5 |
| 10<T≤30 | 20>F≥15 | 1000>M≥500 | 4 |
| 30<T≤60 | 15>F≥10 | 500>M≥200 | 3 |
| 60<T≤90 | 10>F≥5 | 200>M≥100 | 2 |
| 90<T | 5>F | 100>M | 1 |
Wherein, T refers to the time difference of the last consumption time and current time, and unit is day.According to mapping described in table 3
Corresponding first value point of the last consumption time, corresponding second valence of consuming frequency of each client can be obtained in relationship
Value point and the corresponding third value point of spending amount.And according to preset first value point corresponding first weight coefficient, the
Two corresponding second weight coefficients of value point and the corresponding third weight coefficient of third value point, calculate the first of each client
Product of the value point with the first weight coefficient, is denoted as the first product, calculates the second value point and the second weight system of each client
Several products is denoted as the second product, calculates product of the third value point of each client with third weight coefficient, is denoted as third and multiplies
Product, corresponding first product of each client that adds up, the second product and third product, by cumulative obtained sum, as each visitor
The corresponding value point in family.Wherein, the first weight coefficient desirable 1, the second weight coefficient desirable 3, third weight coefficient desirable 4.
Step S40 is divided based on corresponding be worth of each client, obtains the corresponding marketing strategy of each client, and lead to
The corresponding marketing strategy of each client is crossed to market to each client.
In the present embodiment, before step S10, corresponding first marketing strategy in the first score value section and second point are set
It is worth corresponding second marketing strategy in section, wherein the upper limit value in first score value section is less than second score value section
Lower limit value；First marketing strategy are as follows: the time difference of client's birthday date corresponding with the first marketing strategy is when time point
When preset number of days, the client of electronic coupons to the corresponding client of first marketing strategy is sent, or at time point
When the date in red-letter day, the client of the red-letter day corresponding blessing short message to the corresponding client of first marketing strategy is sent；Institute
State the second marketing strategy are as follows: when new commodity restocking, upper new notice is sent to the corresponding client's of second marketing strategy
Client, or preferential promotional messages are sent to the corresponding visitor of second marketing strategy before advertising campaign sart point in time
The client at family.Wherein, the first score value section specifically may be configured as being more than or equal to 0, less than 5；Second score value section can specifically be set
It is set to and is more than or equal to 5.
On the basis of setting the corresponding marketing strategy in each score value section, step S40 includes: according to each client couple
The locating section of the value point answered, obtains corresponding first marketing strategy/of each client or the second marketing strategy；As a client couple
When the marketing strategy answered is the first marketing strategy, marketed by first marketing strategy to the client；Or when one
When the corresponding marketing strategy of client is the second marketing strategy, marketed by second marketing strategy to the client.This
In embodiment, it is first determined the locating section of the value point of each client, it is right then according to the corresponding marketing strategy in locating section
Client markets.For example, if the value of a client point is in the first score value section, by the first marketing strategy to the client
It markets, i.e., when the time difference of time point client's birthday date corresponding with the first marketing strategy is preset number of days, sends
Electronic coupons to the corresponding client of first marketing strategy client, or when being in the date in red-letter day at time point, hair
Send the red-letter day corresponding blessing short message to the client of the corresponding client of first marketing strategy.If the value of a client exists respectively
It in the second score value section, is then marketed by the second marketing strategy to the client, i.e., when new commodity restocking, by upper new notice
It is sent to the client of the corresponding client of second marketing strategy, or by preferential promotion before advertising campaign sart point in time
Message is sent to the client of the corresponding client of second marketing strategy.
In the present embodiment, the transaction record of preset time period is obtained；According to the transaction record, obtain each client's
RFM data, the RFM data include: the last consumption time, consuming frequency and spending amount；According to each visitor
The RFM data at family obtain the corresponding value point of each client；Divided based on corresponding be worth of each client, obtains each visitor
The corresponding marketing strategy in family, and marketed by the corresponding marketing strategy of each client to each client.By this reality
Example is applied, client is distinguished based on RFM data, then each client is sought by the corresponding marketing strategy of each client
Pin, improves marketing effectiveness, is conducive to the growth of sales achievement.
In addition, the embodiment of the present invention also proposes a kind of computer readable storage medium, the computer readable storage medium
On be stored with the marketing program based on RFM data, realized when the marketing program based on RFM data is executed by processor as above
The step of marketing method based on RFM data each embodiment.
The specific embodiment of computer readable storage medium of the present invention is each with the above-mentioned marketing method based on RFM data
Embodiment is essentially identical, and this will not be repeated here.
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that the process, method, article or the system that include a series of elements not only include those elements, and
And further include other elements that are not explicitly listed, or further include for this process, method, article or system institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do
There is also other identical elements in the process, method of element, article or system.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on this understanding, technical solution of the present invention substantially in other words does the prior art
The part contributed out can be embodied in the form of software products, which is stored in one as described above
In storage medium (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that terminal device (it can be mobile phone,
Computer, server or network equipment etc.) execute method described in each embodiment of the present invention.
The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (9)
1. a kind of marketing method based on RFM data, which is characterized in that the marketing method based on RFM data includes following
Step:
Obtain the transaction record of preset time period；
According to the transaction record, obtain the RFM data of each client, the RFM data include: the last consumption time,
Consuming frequency and spending amount；
According to the RFM data of each client, the corresponding value point of each client is obtained；
Divided based on corresponding be worth of each client, obtains the corresponding marketing strategy of each client, and pass through each visitor
The corresponding marketing strategy in family markets to each client.
2. the marketing method as described in claim 1 based on RFM data, which is characterized in that described according to each client
RFM data, obtaining each client corresponding value the step of dividing includes:
Obtain each client the last consumption time it is corresponding first value point, consuming frequency it is corresponding second value point with
And the corresponding third value point of spending amount；
Product of the first value point of each client with the first weight coefficient is calculated, the first product is denoted as, calculates each client's
Product of second value point with the second weight coefficient, is denoted as the second product, and the third value point for calculating each client is weighed with third
The product of weight coefficient, is denoted as third product, corresponding first product of each client that adds up, the second product and third product, will
Cumulative obtained sum, as the corresponding value point of each client.
3. the marketing method as described in claim 1 based on RFM data, which is characterized in that in the acquisition preset time period
Transaction record the step of before, further includes:
Corresponding second marketing strategy of corresponding first marketing strategy in first score value section and the second score value section is set,
In, the upper limit value in first score value section is less than the lower limit value in second score value section；
First marketing strategy are as follows: the time difference of client's birthday date corresponding with the first marketing strategy is default when time point
When number of days, the client of electronic coupons to the corresponding client of first marketing strategy is sent, or when time point is in section
When date day, the client of the red-letter day corresponding blessing short message to the corresponding client of first marketing strategy is sent；
Second marketing strategy are as follows: when new commodity restocking, it is corresponding that upper new notice is sent to second marketing strategy
The client of client, or preferential promotional messages are sent to second marketing strategy pair before advertising campaign sart point in time
The client of the client answered.
4. the marketing method as claimed in claim 3 based on RFM data, which is characterized in that described to be based on each client
Corresponding value point, obtains the corresponding marketing strategy of each client, and by the corresponding marketing strategy of each client to each
The step of a client markets include:
According to the locating section of the corresponding value point of each client, corresponding first marketing strategy/of each client or second are obtained
Marketing strategy；
When the corresponding marketing strategy of a client is the first marketing strategy, the client is carried out by first marketing strategy
Marketing；
Or when the corresponding marketing strategy of a client is the second marketing strategy, by second marketing strategy to the visitor
It markets at family.
5. a kind of marketing equipment based on RFM data, which is characterized in that the marketing equipment based on RFM data includes: storage
Device, processor and it is stored in the marketing program based on RFM data that can be run on the memory and on the processor, institute
It states when the marketing program based on RFM data is executed by the processor and realizes following steps:
Obtain the transaction record of preset time period；
According to the transaction record, obtain the RFM data of each client, the RFM data include: the last consumption time,
Consuming frequency and spending amount；
According to the RFM data of each client, the corresponding value point of each client is obtained；
Divided based on corresponding be worth of each client, obtains the corresponding marketing strategy of each client, and pass through each visitor
The corresponding marketing strategy in family markets to each client.
6. as claimed in claim 5 based on the marketing equipment of RFM data, which is characterized in that the marketing based on RFM data
Program also realizes following steps when being executed by the processor:
Obtain each client the last consumption time it is corresponding first value point, consuming frequency it is corresponding second value point with
And the corresponding third value point of spending amount；
Product of the first value point of each client with the first weight coefficient is calculated, the first product is denoted as, calculates each client's
Product of second value point with the second weight coefficient, is denoted as the second product, and the third value point for calculating each client is weighed with third
The product of weight coefficient, is denoted as third product, corresponding first product of each client that adds up, the second product and third product, will
Cumulative obtained sum, as the corresponding value point of each client.
7. as claimed in claim 5 based on the marketing equipment of RFM data, which is characterized in that the marketing based on RFM data
Program also realizes following steps when being executed by the processor:
Corresponding second marketing strategy of corresponding first marketing strategy in first score value section and the second score value section is set,
In, the upper limit value in first score value section is less than the lower limit value in second score value section；
First marketing strategy are as follows: the time difference of client's birthday date corresponding with the first marketing strategy is default when time point
When number of days, the client of electronic coupons to the corresponding client of first marketing strategy is sent, or when time point is in section
When date day, the client of the red-letter day corresponding blessing short message to the corresponding client of first marketing strategy is sent；
Second marketing strategy are as follows: when new commodity restocking, it is corresponding that upper new notice is sent to second marketing strategy
The client of client, or preferential promotional messages are sent to second marketing strategy pair before advertising campaign sart point in time
The client of the client answered.
8. as claimed in claim 5 based on the marketing equipment of RFM data, which is characterized in that the marketing based on RFM data
Program also realizes following steps when being executed by the processor:
According to the locating section of the corresponding value point of each client, corresponding first marketing strategy/of each client or second are obtained
Marketing strategy；
When the corresponding marketing strategy of a client is the first marketing strategy, the client is carried out by first marketing strategy
Marketing；
Or when the corresponding marketing strategy of a client is the second marketing strategy, by second marketing strategy to the visitor
It markets at family.
9. a kind of computer readable storage medium, which is characterized in that be stored on the computer readable storage medium based on RFM
The marketing program of data is realized when the marketing program based on RFM data is executed by processor as appointed in Claims 1-4
The step of marketing method described in one based on RFM data.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111127105A (en) * | 2019-12-25 | 2020-05-08 | 青梧桐有限责任公司 | User hierarchical model construction method and system, and operation analysis method and system |
| WO2022001397A1 (en) * | 2020-06-30 | 2022-01-06 | 深圳前海微众银行股份有限公司 | Interaction qualification level determination method, apparatus, and device, and storage medium |
| CN113407826A (en) * | 2021-06-09 | 2021-09-17 | 广州三七极创网络科技有限公司 | Virtual commodity recommendation method, device, equipment and storage medium |
| CN113256348A (en) * | 2021-06-23 | 2021-08-13 | 北京新赛点体育投资股份有限公司 | User account data processing method based on big data statistics |
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Application publication date: 20190927 |