CN110264234A - Distribution method, device, intelligent television equipment and the storage medium of discount coupon - Google Patents

Distribution method, device, intelligent television equipment and the storage medium of discount coupon Download PDF

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Publication number
CN110264234A
CN110264234A CN201910373161.8A CN201910373161A CN110264234A CN 110264234 A CN110264234 A CN 110264234A CN 201910373161 A CN201910373161 A CN 201910373161A CN 110264234 A CN110264234 A CN 110264234A
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China
Prior art keywords
user
discount coupon
history
behavior data
type
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CN201910373161.8A
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Chinese (zh)
Inventor
马杰
王东烽
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Beijing Sankuai Online Technology Co Ltd
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Beijing Sankuai Online Technology Co Ltd
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Priority to CN201910373161.8A priority Critical patent/CN110264234A/en
Publication of CN110264234A publication Critical patent/CN110264234A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224Discounts or incentives, e.g. coupons or rebates based on user history

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The embodiment of the present application discloses distribution method, device, intelligent television equipment and the storage medium of a kind of discount coupon, which comprises obtains the facial image of user;The identity of user is determined according to the facial image;Determine user to preferential movable history participative behavior data according to the identity of user;The discount coupon for distributing to user is determined according to the history participative behavior data;The discount coupon is shown, so that the user gets the discount coupon.The embodiment of the present application can be that user distributes corresponding discount coupon according to the history participative behavior data of user when distributing discount coupon, rather than identical discount coupon is distributed for each user, discount coupon is targetedly provided to realize, it is possible to reduce the loss of businessman.

Description

Distribution method, device, intelligent television equipment and the storage medium of discount coupon
Technical field
This application involves field of computer technology, more particularly to the distribution method, device, smart television of a kind of discount coupon Equipment and storage medium.
Background technique
Catering industry attracts the main wired upper marketing drainage of passenger flow and 2 kinds of drainage ways of drainage of soliciting guests or diners under line.At present under line The main method of drainage is to provide discount coupon, and the main path for providing discount coupon has: it is artificial to provide, by waiter station on doorway or Discount coupon is provided to passing pedestrian in streets and lanes;Blackboard is placed on doorway, and writes the preferential advertising campaign of today;Pass through print Brush object is provided, such as is puted up banner, poster, placed post stand mode, and the recent preferential advertising campaign in dining room is showed.
But existing discount coupon releasing mode, the preferential granting of universality can only be all carried out, all users one are treated as Benevolence cannot be provided targetedly, the long-term granting for carrying out universality discount coupon, impair the brand image and benefit of businessman Benefit.
Summary of the invention
The embodiment of the present application provides distribution method, device, intelligent television equipment and the storage medium of a kind of discount coupon, to have Discount coupon is targetedly provided, businessman's loss is reduced.
To solve the above-mentioned problems, in a first aspect, the embodiment of the present application provides a kind of distribution method of discount coupon, packet It includes:
Obtain the facial image of user;
The identity of user is determined according to the facial image;
Determine user to preferential movable history participative behavior data according to the identity of user;
The discount coupon for distributing to user is determined according to the history participative behavior data;
The discount coupon is shown, so that the user gets the discount coupon.
Optionally, the history participative behavior data include passing by number, activity number, neck certificate number and consumption time One of number is a variety of.
Optionally, further includes:
User is monitored to the preferential movable participation situation;
User is updated to preferential movable history participative behavior data to preferential movable participation situation according to user.
Optionally, the monitoring user is to the preferential movable participation situation, comprising:
If user makes corresponding operation or movement according to prompt, detect that the user participates in preferential activity.
It is optionally, described that the discount coupon for distributing to user is determined according to the history participative behavior data, comprising:
The type of user is determined according to the history participative behavior data;
It is the corresponding discount coupon of user's distribution type according to the type of user.
Optionally, the type that user is determined according to the history participative behavior data, comprising:
Movable number is participated according to user indicated by the history participative behavior data and/or frequency determines user's Type;The type of the user includes the new user of low frequency, the new user of high frequency, low frequency old user or high frequency old user.
Optionally, the type according to user is the corresponding discount coupon of user's distribution type, comprising:
According to the type of the user, discount coupon list corresponding with the type is determined;
Lead certificate information and history use information according to the history of the user, selected from the discount coupon list one or Multiple discount coupons, as discount coupon corresponding with the type.
Optionally, the display discount coupon, so that the user gets the discount coupon, comprising:
The corresponding two dimensional code of the discount coupon is generated, and shows the two dimensional code, passes through scanning receiving user terminal When the discount coupon acquisition request that the two dimensional code is sent, the discount coupon is sent to the user terminal;Or
The discount coupon is shown with graphic form, gets the discount coupon so that the user is taken pictures by user terminal.
Second aspect, the embodiment of the present application provide a kind of dispensing apparatus of discount coupon, comprising:
Facial image obtains module, for obtaining the facial image of user;
User identity determining module, for determining the identity of user according to the facial image;
Historical data obtains module, determines user to preferential movable history participative behavior number for the identity according to user According to;
Discount coupon distribution module, for determining the discount coupon for distributing to user according to the history participative behavior data
Discount coupon provides module, for showing the discount coupon, so that the user gets the discount coupon.
Optionally, the history participative behavior data include passing by number, activity number, neck certificate number and consumption time One of number is a variety of.
Optionally, described device further include:
Monitoring module, for monitoring user to the preferential movable participation situation;
Historical data update module, for updating user to preferential movable to preferential movable participation situation according to user History participative behavior data.
Optionally, the monitoring module includes:
Preferential activity detector units detect described if making corresponding operation or movement according to prompt for user User participates in preferential activity.
Optionally, the discount coupon distribution module includes:
User type determination unit, for determining the type of user according to the history participative behavior data;
Discount coupon allocation unit, for being the corresponding discount coupon of user's distribution type according to the type of user.
Optionally, the user type determination unit is specifically used for:
Movable number is participated according to user indicated by the history participative behavior data and/or frequency determines user's Type;The type of the user includes the new user of low frequency, the new user of high frequency, low frequency old user or high frequency old user.
Optionally, the discount coupon allocation unit is specifically used for:
According to the type of the user, discount coupon list corresponding with the type is determined;
Lead certificate information and history use information according to the history of the user, selected from the discount coupon list one or Multiple discount coupons, as discount coupon corresponding with the type.
Optionally, the discount coupon is provided module and is specifically used for:
The corresponding two dimensional code of the discount coupon is generated, and shows the two dimensional code, passes through scanning receiving user terminal When the discount coupon acquisition request that the two dimensional code is sent, the discount coupon is sent to the user terminal;Or
The discount coupon is shown with graphic form, gets the discount coupon so that the user is taken pictures by user terminal.
The third aspect, the embodiment of the present application also disclose a kind of intelligent television equipment, including memory, processor and storage On the memory and the computer program that can run on a processor, the processor execute real when the computer program The distribution method of discount coupon described in existing the embodiment of the present application.
Fourth aspect, the embodiment of the present application provide a kind of computer readable storage medium, are stored thereon with computer journey Sequence, when which is executed by processor the step of the distribution method of discount coupon disclosed in the embodiment of the present application.
Distribution method, device, intelligent television equipment and the storage medium of discount coupon disclosed in the embodiment of the present application, by obtaining The facial image for taking family determines the identity of user according to the facial image, determines user to preferential according to the identity of user Movable history participative behavior data determine the discount coupon for distributing to user according to the history participative behavior data, show institute Discount coupon is stated, so that the user gets the discount coupon, to can participate according to the history of user when distributing discount coupon Behavioral data is that user distributes corresponding discount coupon, rather than distributes identical discount coupon for each user, to realize Targetedly provide discount coupon, it is possible to reduce the loss of businessman.
Detailed description of the invention
Technical solution in ord to more clearly illustrate embodiments of the present application, below will be in embodiment or description of the prior art Required attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some realities of the application Example is applied, it for those of ordinary skill in the art, without any creative labor, can also be attached according to these Figure obtains other attached drawings.
Fig. 1 is the flow chart of the distribution method for the discount coupon that the embodiment of the present application one provides;
Fig. 2 is the flow chart of the distribution method for the discount coupon that the embodiment of the present application two provides;
Fig. 3 is the flow chart of the distribution method for the discount coupon that the embodiment of the present application three provides;
Fig. 4 is the structural schematic diagram of the dispensing apparatus for the discount coupon that the embodiment of the present application four provides.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete Site preparation description, it is clear that described embodiment is some embodiments of the present application, instead of all the embodiments.Based on this Shen Please in embodiment, every other implementation obtained by those of ordinary skill in the art without making creative efforts Example, shall fall in the protection scope of this application.
Embodiment one
A kind of distribution method of discount coupon disclosed in the present embodiment, this method can be by including that the smart television of camera is set It is standby to execute, as shown in Figure 1, this method comprises: step 110 is to step 150.
Step 110, the facial image of user is obtained.
Intelligent television equipment includes terminal display screen and camera, can be placed in merchant entities shop (such as eating and drinking establishment) door Mouthful, actively greet attract pedestrian, by luck draw, traffic cycle etc. it is preferential activity invite user participate in interaction, when with When preferential activity is participated at family, the facial image to user is captured by camera.
Step 120, the identity of user is determined according to the facial image.
Recognition of face is carried out to the facial image, to extract face characteristic, and retrieves the people in face database Face feature determines the identity of the user according to search result.Wherein, the identity of user can be the cell-phone number or body of user Part mark etc..
If retrieving the face characteristic in the database, the identity of user can be determined, if not having in the database The face characteristic is retrieved, then can determine that user is new user, and distribute identity for the user, or for user Typing cell-phone number etc..
Step 130, determine user to preferential movable history participative behavior data according to the identity of user.
According to the identity of user, is retrieved in behavior database and determine the user to preferential movable history participative behavior Data.
Wherein, the history participative behavior data include passing by number, activity number, neck certificate number and consumption number of times One of or it is a variety of.It passes by number and refers to that user passes by the number of intelligent television equipment, do not participate in for activity number and The sum of the number that activity only passes by, activity number can be counted when user participates in preferential activity, non-activity The number only passed by can be by user when passing by the intelligent television equipment and seeing to the intelligent television equipment, intelligence electricity The facial image for arriving the user can be captured by camera depending on equipment, so that user identity is determined according to facial image, and The user identity it is corresponding it is original pass by the basis of number plus one, so that statistics obtains the number that non-activity only passes by. The discount coupon that neck certificate number can count to obtain when user gets discount coupon and/or according to customer consumption when is shown counts It arrives.Consumption number of times can count to obtain in customer consumption.
Step 140, the discount coupon for distributing to user is determined according to the history participative behavior data.
It can determine that user is new user or old user according to the history participative behavior data.New user's is preferential The amount of certificate is higher than the amount of the discount coupon of old user, i.e., when user is new user, it is higher can to distribute to user's amount Discount coupon, to attract the user;When user is old user, the lower discount coupon of user's amount can be distributed to.
For example, needing most through hair discount coupon attraction is new user, because old user comes shop for catering industry The main reason for dining, is that the taste, environment, service in dining room meet the requirement of customer, rather than because preferential, do not give preferential old use Family can also be consumed into shop.And why new user is new user, exactly because always without being tasted to shop, in this case it is not apparent that meal Whether Room taste oneself is liked, and dining room is it is desirable that allow the new user for not tasting oneself vegetable to the machine once tasted into shop Therefore meeting can give the new higher discount coupon of user's amount to attract new user.
Step 150, the discount coupon is shown, so that the user gets the discount coupon.
By the way that in such a way that display screen shows that the discount coupon or display get discount coupon, user is according to the preferential of display Certificate or the mode for getting discount coupon of display get the discount coupon.
In some embodiments of the present application, the display discount coupon, so that the user gets the discount coupon, May include:
The corresponding two dimensional code of the discount coupon is generated, and shows the two dimensional code, passes through scanning receiving user terminal When the discount coupon acquisition request that the two dimensional code is sent, the discount coupon is sent to the user terminal;Or
The discount coupon is shown with graphic form, gets the discount coupon so that the user is taken pictures by user terminal.
User terminal scans the two-dimensional code neck for users to use by way of generation two dimensional code can be passed through and show the two dimensional code The discount coupon is taken, this gets mode more direct convenience.User terminal can also be used by user by directly displaying discount coupon It takes pictures and gets the discount coupon, when being consumed, the photo that can directly show the discount coupon deducts.
It should be noted that the mode of getting of above two discount coupon is only illustrated, not as restriction, it can also be provided He gets the mode of discount coupon for user, as long as user is made to get discount coupon, for example, can be by showing discount coupon Corresponding identification number, user saves the identification number, and shows the identification number in consumption and deduction can be completed.
It should be noted that step 120- step 140 can also be executed by server, to reduce intelligent television equipment Calculating pressure and storage pressure.It specifically may is that after intelligent television equipment gets the facial image of user, by the people Face image is sent to server;Server receives the facial image, and according in the facial image and face characteristic library Face characteristic determines the identity of user, determines user to preferential movable history parameters behavioral data, root according to the identity of user The discount coupon for distributing to user is determined according to the history participative behavior data, and the discount coupon is sent to smart television and is set It is standby;After intelligent television equipment receives discount coupon, show that the discount coupon gets the discount coupon for the user.It will be specific Carry out identification and match the operation of discount coupon to be executed by server, it is possible to reduce the calculating pressure of intelligent television equipment and deposit Pressure is stored up, and since the performance of server is stronger, so as to improve the granting speed of discount coupon.
The distribution method of discount coupon disclosed in the embodiment of the present application, by obtaining the facial image of user, according to the people Face image determines the identity of user, according to the identity of user determine user to preferential movable history participative behavior data, according to The history participative behavior data determine the discount coupon for distributing to user, the discount coupon are shown, so that the user gets institute Discount coupon is stated, to can be that user's distribution is corresponding preferential according to the history participative behavior data of user when distributing discount coupon Certificate, rather than identical discount coupon is distributed for each user, discount coupon is targetedly provided to realize, it is possible to reduce quotient The loss of family, and human cost is also saved compared to the mode manually provided, compared to placement blackboard and pass through printed article The mode for providing discount coupon is more green, and can save human cost.
Embodiment two
A kind of distribution method of discount coupon disclosed in the present embodiment, this method can be by including that the smart television of camera is set It is standby to execute, as shown in Fig. 2, this method comprises: step 210 is to step 260.
Step 210, the facial image of user is obtained.
The particular content of this step is identical as the particular content of the step 110 in above-described embodiment, and which is not described herein again.
Step 220, the identity of user is determined according to the facial image.
The particular content of this step is identical as the particular content of the step 120 in above-described embodiment, and which is not described herein again.
Step 230, determine user to preferential movable history participative behavior data according to the identity of user.
The particular content of this step is identical as the particular content of the step 130 in above-described embodiment, and which is not described herein again.
Step 240, the type of user is determined according to the history participative behavior data.
In some embodiments of the present application, the type that user is determined according to the history participative behavior data, packet It includes: movable number being participated according to user indicated by the history participative behavior data and/or frequency determines the type of user; The type of the user includes the new user of low frequency, the new user of high frequency, low frequency old user or high frequency old user.It can be by user History participative behavior data counted, determine that user participates in movable number and/or frequency, thus according to the number And/or frequency numbers range corresponding with pre-set user type and/or frequency range, determine the type of user.For example, When only once passing by number in the history participative behavior data of user, it can determine that the type of user is the new user of low frequency.
It step 250, is the corresponding discount coupon of user's distribution type according to the type of user.
The corresponding discount coupon of type of user can be preset by businessman.For the new user of low frequency, the new user of high frequency, low Frequency old user and high frequency old user, the amount of discount coupon are successively decreased from high to low, so as to the case where not losing businessman's interests It is lower to attract more passenger flows.
In some embodiments of the present application, the type according to user is the corresponding discount coupon of user's distribution type, It include: that discount coupon list corresponding with the type is determined according to the type of the user;Certificate is led according to the history of the user Information and history use information select one or more discount coupons, as corresponding with the type from the discount coupon list Discount coupon.The corresponding discount coupon list of each user type can be set in businessman can basis after determining the type of user The type of user gets corresponding discount coupon list, certificate information and history use information is led in conjunction with the history of user, from institute It states and selects one or more discount coupons in discount coupon list, as discount coupon corresponding with the type.
For example, instruction user has got the discount coupon of multiple identical type in the history neck certificate information of user, but history There is no the use information of the type discount coupon in use information, it is determined that user does not need the discount coupon of the type, then can be User distributes other kinds of discount coupon.
Step 260, the discount coupon is shown, so that the user gets the discount coupon.
The particular content of this step is identical as the particular content of the step 150 in above-described embodiment, and which is not described herein again.
The distribution method of discount coupon disclosed in the embodiment of the present application, on the basis of the above embodiments, by according to History participative behavior data determine the type of user, are the corresponding discount coupon of user's distribution type according to the type of user, thus The corresponding a collection of discount coupon of the type of each user can directly select corresponding discount coupon after determining the type of user to use Family distribution, improves processing speed, and then improve the granting speed of discount coupon.
Embodiment three
A kind of distribution method of discount coupon disclosed in the present embodiment, this method can be by including that the smart television of camera is set It is standby to execute, as shown in figure 3, this method comprises: step 310 is to step 370.
Step 310, the facial image of user is obtained.
The particular content of this step is identical as the particular content of the step 110 in above-described embodiment, and which is not described herein again.
Step 320, the identity of user is determined according to the facial image.
The particular content of this step is identical as the particular content of the step 120 in above-described embodiment, and which is not described herein again.
Step 330, determine user to preferential movable history participative behavior data according to the identity of user.
The particular content of this step is identical as the particular content of the step 130 in above-described embodiment, and which is not described herein again.
Step 340, the discount coupon for distributing to user is determined according to the history participative behavior data.
The particular content of this step is identical as the particular content of the step 140 in above-described embodiment, and which is not described herein again.
Step 350, the discount coupon is shown, so that the user gets the discount coupon.
The particular content of this step is identical as the particular content of the step 150 in above-described embodiment, and which is not described herein again.
Step 360, monitoring user is to the preferential movable participation situation.
Monitoring user may include: the face figure captured by camera to user to the preferential movable situation that participates in As, detect that user participates in preferential activity, detects that user gets discount coupon and receives the consumption information of user etc. It is one or more.
In some embodiments of the present application, the monitoring user is to the preferential movable participation situation, comprising: if with Corresponding operation or movement are made according to prompt in family, then detect that the user participates in preferential activity.The prompt includes voice Prompt and/or display reminding.Intelligent television equipment is passing by playing voice prompting and display text or picture cues attraction User, if user makes corresponding operation or movement according to prompt, it is determined that detect that the user participates in preferential activity.Example Such as, prompt user provides the gesture of " V ", if passing through acquisition image and identifying the gesture in image, determines that user provides " V " Gesture when, determine that the user participates in preferential activity.
Step 370, user is updated to preferential movable history participative behavior to preferential movable participation situation according to user Data.
May include one of following or a variety of when updating user to preferential movable history participative behavior data: After capturing the facial image to user by camera and determining the identity of user according to facial image, regeneration behavior database Described in identity is corresponding passes by number;If detecting, the user participates in preferential activity, updates in the behavior database The corresponding activity number of the identity;If detecting, the user gets the discount coupon, updates the behavioral data The corresponding neck certificate number of identity described in library;If receiving the consumption information of the user, update in the behavior database The corresponding consumption number of times of the identity.
Intelligent television equipment is carrying out always continual scanning recognition by camera, is capturing the face figure for arriving user As after, no matter whether user participates in preferential activity, all by the corresponding number that passes by of the identity in behavior database original It passes by the basis of number plus one, passes by number so that identity described in regeneration behavior database is corresponding;Alternatively, can also pass through The GPS positioning of user terminal determine whether user passes by, and positioned in the GPS positioning of user terminal in intelligent television equipment one When within the scope of set a distance, determine that user passes by, and identity described in regeneration behavior database is corresponding passes by number.It is detecting When user participates in preferential activity, by the corresponding activity number of identity described in behavior database in original activity number On the basis of plus one, with the corresponding activity number of identity described in regeneration behavior database.Described preferential by showing After the corresponding two dimensional code of certificate, if detecting, two dimensional code described in scanning input gets discount coupon, will be described in behavior database The corresponding neck certificate number of identity is corresponding with identity described in regeneration behavior database on the basis of original neck certificate number plus one Lead certificate number;Alternatively, after the discount coupon that user gets display by other means, detect user using the discount coupon into When row consumption, determine that user gets the discount coupon, by the corresponding neck certificate number of identity described in behavior database original Add one on the basis of neck certificate number, with the corresponding neck certificate number of identity described in regeneration behavior database.Receiving user's When consumption information, the corresponding consumption number of times of identity described in behavior database are added one on the basis of original consumption number of times, with The corresponding consumption number of times of identity described in regeneration behavior database.The consumption information include Client-initiated consumption information or The consumption information of the user of businessman's input, Client-initiated consumption information include that user using user terminal carries out payment hair The consumption information risen.
The distribution method of discount coupon provided in this embodiment, on the basis of the above embodiments, by monitoring user to institute Preferential movable participation situation is stated, user is updated to preferential movable participation situation according to user, preferential movable history is participated in Behavioral data, the history participative behavior data for the user that can timely update, ensure that history participative behavior data validity and Update timeliness.
Example IV
A kind of dispensing apparatus of discount coupon disclosed in the present embodiment, as shown in figure 4, described device 400 includes:
Facial image obtains module 410, for obtaining the facial image of user;
User identity determining module 420, for determining the identity of user according to the facial image;
Historical data obtains module 430, determines that user participates in row to preferential movable history for the identity according to user For data;
Discount coupon distribution module 440, for determining the discount coupon for distributing to user according to the history participative behavior data;
Discount coupon provides module 450, for showing the discount coupon, so that the user gets the discount coupon.
Optionally, the history participative behavior data include passing by number, activity number, neck certificate number and consumption time One of number is a variety of.
Optionally, described device further include:
Monitoring module, for monitoring user to the preferential movable participation situation;
Historical data update module, for updating user to preferential movable to preferential movable participation situation according to user History participative behavior data.
Optionally, the monitoring module includes:
Preferential activity detector units detect described if making corresponding operation or movement according to prompt for user User participates in preferential activity.
Optionally, the discount coupon distribution module includes:
User type determination unit, for determining the type of user according to the history participative behavior data;
Discount coupon allocation unit, for being the corresponding discount coupon of user's distribution type according to the type of user.
Optionally, the user type determination unit is specifically used for:
Movable number is participated according to user indicated by the history participative behavior data and/or frequency determines user's Type;The type of the user includes the new user of low frequency, the new user of high frequency, low frequency old user or high frequency old user.
Optionally, the discount coupon allocation unit is specifically used for:
According to the type of the user, discount coupon list corresponding with the type is determined;
Lead certificate information and history use information according to the history of the user, selected from the discount coupon list one or Multiple discount coupons, as discount coupon corresponding with the type.
Optionally, the discount coupon is provided module and is specifically used for:
The corresponding two dimensional code of the discount coupon is generated, and shows the two dimensional code, passes through scanning receiving user terminal When the discount coupon acquisition request that the two dimensional code is sent, the discount coupon is sent to the user terminal;Or
The discount coupon is shown with graphic form, gets the discount coupon so that the user is taken pictures by user terminal.
The dispensing apparatus of discount coupon provided by the embodiments of the present application, for realizing discount coupon described in the embodiment of the present application Distribution method each step, the specific embodiment of each module of device is referring to corresponding steps, and details are not described herein again.
The dispensing apparatus of discount coupon disclosed in the embodiment of the present application obtains the face that module obtains user by facial image Image, user identity determining module determine that the identity of user, historical data obtain module according to user according to the facial image Identity determine user to preferential movable history participative behavior data, discount coupon distribution module is according to the history participative behavior Data, which determine, distributes to the discount coupon of user, and discount coupon provides module and show the discount coupon, get for the user described in Discount coupon, to can be that user's distribution is corresponding preferential according to the history participative behavior data of user when distributing discount coupon Certificate, rather than identical discount coupon is distributed for each user, discount coupon is targetedly provided to realize, it is possible to reduce quotient The loss of family.
Correspondingly, the embodiment of the present application also discloses a kind of intelligent television equipment, including memory, processor and it is stored in It further include camera and display screen, the camera is used on the memory and the computer program that can run on a processor In acquisition image, the display screen is for showing preferential activity and discount coupon, when the processor executes the computer program Realize the distribution method of the discount coupon as described in the embodiment of the present application.
The embodiment of the present application also discloses a kind of computer readable storage medium, is stored thereon with computer program, the journey The step of distribution method of the discount coupon as described in the embodiment of the present application is realized when sequence is executed by processor.
All the embodiments in this specification are described in a progressive manner, the highlights of each of the examples are with The difference of other embodiments, the same or similar parts between the embodiments can be referred to each other.For Installation practice For, since it is basically similar to the method embodiment, so being described relatively simple, referring to the portion of embodiment of the method in place of correlation It defends oneself bright.
Above to a kind of distribution method of discount coupon provided by the embodiments of the present application, device, intelligent television equipment and storage Medium is described in detail, and specific examples are used herein to illustrate the principle and implementation manner of the present application, with The explanation of upper embodiment is merely used to help understand the present processes and its core concept;Meanwhile for the general of this field Technical staff, according to the thought of the application, there will be changes in the specific implementation manner and application range, in conclusion The contents of this specification should not be construed as limiting the present application.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can It realizes by means of software and necessary general hardware platform, naturally it is also possible to pass through hardware realization.Based on such reason Solution, substantially the part that contributes to existing technology can embody above-mentioned technical proposal in the form of software products in other words Come, which may be stored in a computer readable storage medium, such as ROM/RAM, magnetic disk, CD, including Some instructions are used so that a computer equipment (can be personal computer, server or the network equipment etc.) executes respectively Method described in certain parts of a embodiment or embodiment.

Claims (11)

1. a kind of distribution method of discount coupon characterized by comprising
Obtain the facial image of user;
The identity of user is determined according to the facial image;
Determine user to preferential movable history participative behavior data according to the identity of user;
The discount coupon for distributing to user is determined according to the history participative behavior data;
The discount coupon is shown, so that the user gets the discount coupon.
2. the method according to claim 1, wherein the history participative behavior data include passing by number, ginseng Add number of activities, neck one of certificate number and consumption number of times or a variety of.
3. method according to claim 1 or 2, which is characterized in that further include:
User is monitored to the preferential movable participation situation;
User is updated to preferential movable history participative behavior data to preferential movable participation situation according to user.
4. according to the method described in claim 3, it is characterized in that, the monitoring user is to the preferential movable participation feelings Condition, comprising:
If user makes corresponding operation or movement according to prompt, detect that the user participates in preferential activity.
5. the method according to claim 1, wherein described determined according to the history participative behavior data is distributed To the discount coupon of user, comprising:
The type of user is determined according to the history participative behavior data;
It is the corresponding discount coupon of user's distribution type according to the type of user.
6. according to the method described in claim 5, it is characterized in that, described determine user according to the history participative behavior data Type, comprising:
Movable number is participated according to user indicated by the history participative behavior data and/or frequency determines the class of user Type;The type of the user includes the new user of low frequency, the new user of high frequency, low frequency old user or high frequency old user.
7. according to the method described in claim 5, it is characterized in that, the type according to user is corresponding for user's distribution type Discount coupon, comprising:
According to the type of the user, discount coupon list corresponding with the type is determined;
Certificate information and history use information are led according to the history of the user, is selected from the discount coupon list one or more Discount coupon, as discount coupon corresponding with the type.
8. the method according to claim 1, wherein described show the discount coupon, so that the user gets The discount coupon, comprising:
The corresponding two dimensional code of the discount coupon is generated, and shows the two dimensional code, is passed through described in scanning receiving user terminal When the discount coupon acquisition request that two dimensional code is sent, the discount coupon is sent to the user terminal;Or
The discount coupon is shown with graphic form, gets the discount coupon so that the user is taken pictures by user terminal.
9. a kind of dispensing apparatus of discount coupon characterized by comprising
Facial image obtains module, for obtaining the facial image of user;
User identity determining module, for determining the identity of user according to the facial image;
Historical data obtains module, determines user to preferential movable history participative behavior data for the identity according to user;
Discount coupon distribution module, for determining the discount coupon for distributing to user according to the history participative behavior data
Discount coupon provides module, for showing the discount coupon, so that the user gets the discount coupon.
10. a kind of intelligent television equipment, including memory, processor and it is stored on the memory and can transports on a processor Capable computer program, which is characterized in that the processor realizes that claim 1 to 8 is any when executing the computer program The distribution method of discount coupon described in one.
11. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor The step of distribution method of discount coupon described in claim 1 to 8 any one is realized when execution.
CN201910373161.8A 2019-05-06 2019-05-06 Distribution method, device, intelligent television equipment and the storage medium of discount coupon Pending CN110264234A (en)

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