CN110245961B

CN110245961B - Method and device for processing marketing information of commodities, server and intelligent equipment

Info

Publication number: CN110245961B
Application number: CN201910492253.8A
Authority: CN
Inventors: 李文华
Original assignee: Shenzhen Genuine Innovative Technology Co ltd
Current assignee: Shenzhen Genuine Innovative Technology Co ltd
Priority date: 2019-06-06
Filing date: 2019-06-06
Publication date: 2022-05-06
Anticipated expiration: 2039-06-06
Also published as: WO2020244132A1; CN110245961A

Abstract

The invention relates to the technical field of internet, in particular to a method, a device, a server, intelligent equipment and a system for processing marketing information of commodities. The marketing information processing method of the commodity comprises the following steps: the method comprises the steps of obtaining settlement information of commodities from intelligent equipment, obtaining goods feeding information of corresponding commodities according to the settlement information, conducting matching processing on the settlement information and the goods feeding information, conducting goods fleeing prevention and fake goods traceability information processing according to the matching processing result, or conducting commodity recommendation, integration or ledger information processing according to the settlement information. On one hand, due to the fact that whether goods are mixed or sold as counterfeit goods is deduced reversely through settlement information, the goods mixing or counterfeit goods phenomenon can be greatly overcome, and normal circulation of the goods is promoted. On the other hand, since the settlement information can also be used for processing commodity recommendation, point accumulation or branch account information, the method can also realize the accurate marketing of commodities.

Description

Commodity marketing information processing method and device, server and intelligent equipment

Technical Field

The invention relates to the technical field of internet, in particular to a method and a device for processing marketing information of commodities, a server and intelligent equipment.

Background

Along with the development of internet technology, intelligence is sold goods more and more generally, and people can use smart machine settlement commodity, greatly improves the circulation rate of commodity.

However, when the commodities rapidly flow into the market and are distributed to various merchants, many abnormal phenomena such as commodity serial or counterfeit goods occur, and how to prevent the abnormal phenomena from occurring at the source of the commodities is a urgent need to be solved.

Disclosure of Invention

An object of an embodiment of the present invention is to provide a method, an apparatus, a server, and an intelligent device for processing marketing information of a commodity, which can effectively prevent a mixed commodity or a counterfeit commodity.

In order to solve the above technical problems, embodiments of the present invention provide the following technical solutions:

in a first aspect, a method for processing marketing information of a commodity is applied to a server, and the method comprises the following steps:

acquiring settlement information of the commodity from the intelligent equipment, and acquiring the goods feeding information of the corresponding commodity according to the settlement information;

matching the settlement information and the goods feeding information, and processing the goods fleeing prevention and counterfeit goods tracing information according to the matching result, or,

and processing commodity recommendation, integration or accounting information according to the settlement information.

Optionally, the settlement information includes a type of a settlement commodity and a sales quantity thereof, and the acquiring of the shipment information of the corresponding commodity according to the settlement information includes:

and acquiring the goods feeding information of the same commodity according to the type of the settlement commodity, wherein the goods feeding information comprises the type of the settlement commodity and the corresponding goods feeding quantity.

Optionally, the matching processing of the settlement information and the shipment information includes:

acquiring historical accumulated sales quantity of the same type of the settlement commodities;

matching the sum of the historical accumulated sales quantity of the same commodity and the sales quantity of the settlement commodity with the stock quantity of the same commodity;

if the matching is carried out, calculating a matching result of normal sale through an algorithm;

and if not, calculating a matching result of the abnormal sales through an algorithm.

Optionally, the smart device is associated with a sales location, the one sales location associating a plurality of the smart devices.

And performing anti-cross-shipment and fake-shipment tracing information processing according to the matching processing result, wherein the processing comprises the following steps:

and if the matching result is the matching result of abnormal sales, generating the serial goods and/or counterfeit goods tracing information of the sales place.

Optionally, the settlement information includes: settling the commodity transaction amount and the commodity type, and processing commodity recommendation, point integration or account distribution information according to the settlement information, wherein the method comprises the following steps:

performing similar commodity recommendation according to the settlement commodity transaction amount and/or the settlement commodity category, or,

processing commodity point information according to the settlement commodity transaction amount and/or the settlement commodity category, or,

and carrying out account separating information processing according to a preset account separating model.

Optionally, performing similar commodity recommendation according to the settlement commodity transaction amount and/or the settlement commodity category, specifically including:

generating an electronic coupon according to the settlement commodity transaction amount, or,

generating commodity sales promotion information according to the settlement commodity transaction amount and the settlement commodity type, or,

and generating commodity selling information and/or commodity presentation information according to the settlement commodity type.

Optionally, the processing of the commodity point information according to the settlement commodity transaction amount and/or the settlement commodity category includes:

generating a universal point according to the settlement commodity transaction amount and/or the settlement commodity kind, or,

and generating a directional point according to the settlement commodity transaction amount and/or the settlement commodity category.

Optionally, the processing of the merchandise point information according to the settlement merchandise transaction amount and/or the settlement merchandise category further comprises:

and generating network currency corresponding to the commodity points according to a preset point exchange rule.

Optionally, the processing of the split account information according to a preset split account model includes:

determining an account splitting object according to a preset account splitting model;

determining an account division ratio according to the account division rule of the account division object;

generating branch account information corresponding to the branch account object according to the branch account proportion and the transaction amount of the settlement commodity;

and performing accounting processing between the accounting objects according to the accounting information.

In a second aspect, an embodiment of the present invention provides a method for processing marketing information of a commodity, which is applied to an intelligent device, where the intelligent device is configured with an application program for processing marketing information of the commodity, and the intelligent device interacts information with a server through the application program, so as to enable the server to execute any one of the methods for processing marketing information of the commodity.

Optionally, the method further comprises:

receiving a commodity settlement request, wherein the commodity settlement request is input by an image pickup device, a scanning device or a manual operation.

Optionally, the intelligent device includes an intelligent settlement intelligent device, an intelligent sales counter and an intelligent micro-warehouse, and the method further includes:

and selecting a settlement mode according to the commodity type, wherein the settlement mode comprises face payment or code scanning payment, and if the commodity belongs to a restrictive commodity, selecting the face payment.

Optionally, the method further comprises:

receiving voice information;

and recording the commodity purchasing demand according to the voice information.

In a third aspect, an embodiment of the present invention provides a marketing information processing apparatus for goods, applied to a server, the apparatus including:

the system comprises an acquisition unit, a display unit and a control unit, wherein the acquisition unit is used for acquiring settlement information of commodities from intelligent equipment and acquiring the goods feeding information of the corresponding commodities according to the settlement information;

a first processing unit, configured to perform matching processing on the settlement information and the shipment information, and perform information processing for preventing cross-shipment and tracing counterfeit goods according to a result of the matching processing, or,

and the second processing unit is used for processing commodity recommendation, point integration or account distribution information according to the settlement information.

Optionally, the settlement information includes a kind of the settlement commodity and a sales amount thereof, and the acquiring unit is further configured to:

Optionally, the obtaining unit is further configured to: acquiring historical accumulated sales quantity of the same type of the settlement commodities;

Optionally, the first processing unit is specifically configured to: and if the matching result is the matching result of abnormal sales, generating the serial goods and/or counterfeit goods tracing information of the sales place.

Optionally, the settlement information includes: the second processing unit is specifically configured to: and recommending similar commodities according to the settlement commodity transaction amount and/or the settlement commodity type, or processing commodity point information according to the settlement commodity transaction amount and/or the settlement commodity type, or processing point information according to a preset point model.

Optionally, the second processing unit is specifically configured to: and generating an electronic coupon according to the transaction amount of the settlement commodity, or generating commodity sales promotion information according to the transaction amount of the settlement commodity and the type of the settlement commodity, or generating commodity selling information and/or commodity presentation information according to the type of the settlement commodity.

Optionally, the second processing unit is specifically configured to: and generating a general point according to the settlement commodity transaction amount and/or the settlement commodity type, or generating a directional point according to the settlement commodity transaction amount and/or the settlement commodity type.

Optionally, the second processing unit is specifically configured to: and generating network currency corresponding to the commodity points according to a preset point exchange rule.

Optionally, the second processing unit is specifically configured to: determining a billing object according to a preset billing model; determining an account division ratio according to the account division rule of the account division object; generating branch account information corresponding to the branch account object according to the branch account proportion and the transaction amount of the settlement commodity; and performing accounting processing between the accounting objects according to the accounting information.

In a fourth aspect, an embodiment of the present invention provides a server, including:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform a method of marketing information for any of the items.

In a fifth aspect, an embodiment of the present invention provides an intelligent device, including:

at least one processor; and

In a fifth aspect, an embodiment of the present invention provides a system for processing marketing information of a commodity, including: the server and the intelligent device.

In each of the above embodiments, the settlement information of the commodity is acquired from the intelligent device, the shipment information of the corresponding commodity is acquired according to the settlement information, the settlement information and the shipment information are subjected to matching processing, and information processing of cross-stock prevention and counterfeit shipment tracing is performed according to a matching processing result, or commodity recommendation, integration or billing information processing is performed according to the settlement information. On one hand, due to the fact that whether goods are mixed or sold as counterfeit goods is deduced reversely through settlement information, the goods mixing or counterfeit goods phenomenon can be greatly overcome, and normal circulation of the goods is promoted. On the other hand, since the settlement information can also be used for processing commodity recommendation, point accumulation or branch account information, the method can also realize the accurate marketing of commodities.

Drawings

One or more embodiments are illustrated by way of example in the accompanying drawings, which correspond to the figures in which like reference numerals refer to similar elements and which are not to scale unless otherwise specified.

Fig. 1a is a schematic structural diagram of a marketing information processing system for a commodity when an intelligent device is an intelligent settlement device according to an embodiment of the present invention;

FIG. 1b is a schematic structural diagram of a system for processing marketing information of a commodity when an intelligent device is an intelligent sales counter according to an embodiment of the present invention;

FIG. 1c is a schematic diagram of an intelligent counter according to an embodiment of the present invention;

FIG. 1d is a schematic structural view of the intelligent sales cabinet provided in FIG. 1c with the cabinet hidden;

FIG. 1e is a schematic diagram of another structure of an intelligent sales counter according to an embodiment of the present invention;

FIG. 1f is a schematic illustration of a payment process for purchasing a non-limiting good in accordance with an embodiment of the present invention;

FIG. 1g is a schematic illustration of a payment process for purchasing a restricted merchandise according to an embodiment of the present invention;

fig. 1h is a schematic structural diagram of a marketing information processing system for a commodity when an intelligent device is an intelligent micro-warehouse according to an embodiment of the present invention;

fig. 1i is a schematic structural diagram of a system for processing marketing information of a commodity when an intelligent device is a POS machine according to an embodiment of the present invention;

FIG. 2a is a plan view of a deli social store provided by an embodiment of the present invention;

FIG. 2b is a perspective view of the deli social store provided in FIG. 2 a;

FIG. 2c is a plan view of another delicatessen social store provided by an embodiment of the present invention;

FIG. 2d is a perspective view of the deli social store provided in FIG. 2 c;

FIG. 2e is a plan view of a social store for dumplings according to an embodiment of the present invention;

FIG. 2f is a perspective view of the social store for dumplings as provided in FIG. 2 e;

FIG. 2g is a plan view of another delicatessen social store provided by an embodiment of the present invention;

FIG. 2h is a perspective view of the deli social store provided in FIG. 2 g;

fig. 3 is a communication schematic diagram of a method for processing marketing information of a commodity according to an embodiment of the present invention;

fig. 4a is a schematic flow chart of a method for processing marketing information of a commodity according to an embodiment of the present invention;

fig. 4b is a schematic diagram of an accounting flow provided in the embodiment of the present invention;

fig. 5 is a schematic structural diagram of a marketing information processing device for a commodity according to an embodiment of the present invention;

fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

The method for processing the marketing information of the commodity provided by the embodiment of the invention can be executed in any suitable type of electronic equipment with computing capability, such as a server, a desktop computer, a smart phone, a tablet computer and other electronic products. The server may be a physical server or a logical server formed by virtualizing a plurality of physical servers. The server may also be a server cluster formed by a plurality of servers capable of communicating with each other, and each functional module may be respectively distributed on each server in the server cluster.

The marketing information processing device of the commodity in the embodiment of the invention can be used as a software system and independently arranged in the electronic equipment, and also can be used as one of the functional modules integrated in the processor to execute the marketing information processing method of the commodity in the embodiment of the invention.

The method for processing the marketing information of the commodities can be applied to any one of a commodity circulation link, a commodity sales link and a commodity settlement link, namely, the method for processing the marketing information of the commodities can run through all the value links in the commodities from the commodity circulation link, the commodity sales link to the commodity settlement link and then to the consumer, so that the value release of one commodity is completed.

Each type of retail business state comprises one or more than two of a commodity circulation link, a commodity sales link and a commodity settlement link, so the method for processing the marketing information of the commodities can be applied to any type of retail business state, and in the embodiment of the invention, the retail business state is a specific form for providing determined commodities and services for determined customers by a sales market, wherein the retail business state comprises the following steps: smart containers (e.g., unmanned merchandisers), smart social stores (e.g., integrated leisure and merchandise services), smart stores (e.g., unmanned stores), mobile social stores (e.g., stores that are mobile and integrated leisure and merchandise services), mobile stores (e.g., mobile stores), department stores, convenience stores, supermarkets, superstores, membership stores, specialty stores, or shopping malls, and the like.

Each type of e-commerce mode includes one or more of a commodity circulation link, a commodity sales link, and a commodity settlement link, and thus, the information processing method according To the embodiment of the present invention may be applied To any type of e-commerce mode, for example, in the embodiment of the present invention, the e-commerce mode includes an enterprise-To-enterprise (B2B), a Business-To-Customer e-commerce mode (B2C), or an Online/Offline/Online Offline (O2O), and the like.

The marketing information processing method of the commodity can settle accounts in any suitable mode. Each commodity settlement link comprises an order input link and a settlement link, and when a user purchases commodities, the system generates order information of the purchased commodities. Next, the system settles the purchased goods according to the settlement method selected by the user.

Referring to fig. 1a, fig. 1a is a schematic structural diagram of a system for processing marketing information of a commodity according to an embodiment of the present invention. As shown in fig. 1a, the marketing information processing system 100 includes an intelligent device 11 and a server 12, and the server 12 communicates with the intelligent device 11.

Under different service scenes, the intelligent device 11 can realize different service interactions with the commodity, wherein the commodity is provided with a commodity identification code or a traceability code, the commodity identification code is used for identifying the commodity, such as a bar code and the like, and the traceability code is used for acquiring anti-counterfeiting traceability information of the commodity.

When a consumer purchases a commodity at a merchant, the intelligent device 11 can upload commodity information to the server 12, and the server 12 performs big data analysis according to the commodity information to realize accurate marketing of the commodity.

In some embodiments, the intelligent device 11 includes an intelligent settlement device, an intelligent sales counter and an intelligent micro-warehouse, wherein fig. 1a shows the intelligent settlement device.

When the intelligent device is an intelligent settlement device, the intelligent settlement device can be arranged in any suitable sales place, such as an open market, a supermarket, a convenience store and the like. When the commodity is purchased, the user can settle accounts for the commodity on the intelligent settlement device by self.

In some embodiments, the intelligent settlement device comprises a housing, a display screen, a scanning module, a camera and a receipt printing module, wherein the display screen is contained in the housing, the scanning module is arranged at the lower right of the housing, the camera is arranged above the display screen, and the receipt printing module is arranged at the lower left of the housing.

When the commodities are settled, a user can hold the commodity identification code of the commodity in a self-service mode to align with the scanning module, the scanning module can enter the commodity information of the commodity into the system, the settlement information of the commodity is displayed on the display screen, and by analogy, the user sequentially aligns all the commodities with the scanning module, so that the entry of the commodity information of all the commodities is completed, and the settlement information of all the commodities is generated and displayed on the display screen.

The intelligent settlement device supports any suitable settlement method, as shown in table 1:

TABLE 1

As can be seen from table 1, the order entry categories include 6 types, the first order entry method: the user uses the terminal to scan the two-dimensional code printed on the commodity, the terminal sends an access request to the server, and then the server responds to the access request and generates order information according to the commodity so as to complete order entry of the commodity.

The second order entry mode is as follows: and the user selects the commodities to be purchased on the commodity detail page, wherein the commodity detail page is used for displaying the commodity information of various commodities so that the user can select the commodities from the commodity detail page to purchase. After the user selects the commodity needing to be purchased, a purchase instruction is issued, and then the server generates order information according to the purchase instruction and the commodity information of the commodity needing to be purchased, so that order entry of the commodity is completed.

The third order entry mode: the infrared scanning equipment scans the identification codes of the commodities in sequence, and then the scanned commodity information of all the commodities needing to be purchased is recorded into the system, so that the server generates order information and further completes the order recording of the commodities.

The fourth order entry mode: the RFID scanning equipment scans the RFID labels of the commodities in sequence, and then records the scanned commodity information of all commodities needing to be purchased into the system, wherein the RFID scanning equipment can rapidly scan the RFID labels of a plurality of commodities, so that the commodity information of each commodity is acquired in a short time, and then the server generates order information and further completes the order recording of the commodities.

A fifth order entry mode: the user issues commodity information such as commodity names of commodities needing to be purchased by using voice, and then the server generates order information containing the commodity information pointed by the user voice according to the commodity information pointed by the user voice, and further completes order entry of the commodities.

A sixth order entry mode: the camera acquires the purchasing behavior of the commodity purchased by the user or the visual image of the taken commodity, the server analyzes whether the purchasing behavior of the commodity purchased by the user is matched with the preset purchasing behavior or not, or analyzes whether the visual image of the taken commodity is matched with the preset visual image or not, if yes, order information is generated according to commodity information of the commodity purchased by the user, and then order entry of the commodity is completed. If not, the order information of the commodity is not generated.

As can be seen from table 1, at least 10 settlement methods are supported in the settlement category.

The first settlement category: during settlement, the server judges whether the total amount of current commodity purchase is smaller than a preset amount, if so, the user does not need to input a password, and the payment is automatically deducted from a payment channel selected by the user in advance, wherein the payment channel comprises local account balance payment, local point payment, third payer payment and the like. If the password is larger than the preset value, the user needs to input the password to deduct money.

By adopting the mode, secret settlement can be avoided, and the settlement efficiency is improved.

The second settlement category: when the settlement is carried out, the server acquires the biological characteristic information of the user, wherein the biological characteristic information comprises the unique biological characteristics such as fingerprints, palm prints or irises. Secondly, the server judges whether the biological characteristic information is matched with preset biological characteristic information, and if the biological characteristic information is matched with the preset biological characteristic information, the server directly deducts money from a payment channel selected by the user. And if the biometric information is not matched with the biometric information, the server prompts the user to re-input the biometric information.

In this way, it is possible to improve the security of settlement.

The third settlement category: and during settlement, starting the third-party payment interface, inputting payment information at the third-party payment interface by the user, and if the server receives successful payment information sent by the third-party payment interface, successfully settling the commodity. And if the server does not receive the successful payment information sent by the third-party payment interface, the commodity settlement is failed.

The fourth settlement category: during settlement, the camera acquires a face image of the user, the server identifies the face image of the user, and if the face image of the user is successfully identified, the payment is carried out on an account or a payment channel corresponding to the face image of the user. And if the recognition fails, prompting the user to change the payment mode.

The fifth settlement category: and during settlement, the server acquires the mobile phone number and the face image of the user. Firstly, the server judges whether the mobile phone number of the user is matched with a preset mobile phone number, if so, the server acquires a preset face image corresponding to the mobile phone number of the user, and if the preset face image is matched with the acquired face image, the server deducts money from a payment channel selected by the user. And if the mobile phone number of the user does not match the preset mobile phone number, the server prompts the user to input the mobile phone number again or change the payment mode. And if the preset face image is not matched with the acquired face image, the server acquires the face image of the user again or changes the payment mode.

The sixth settlement mode: during settlement, the user presents the payment code to the scanning equipment, the scanning equipment sends the payment code to the server, and the server deducts money from the user according to the payment code.

The seventh settlement mode: when settlement is carried out, the user selects an account balance settlement type from the payment channel, and then the server deducts the amount of the commodity from the account balance.

The eighth settlement method: when settlement is performed, the user selects an account point settlement type from the payment channel, and the server deducts points corresponding to the amount of the commodity from the account points.

The ninth settlement mode: during settlement, the server acquires the identity information of the user, confirms the credit score of the user according to the identity information of the user, allows the user to leave the shop with the commodities directly if the credit score of the user is larger than a preset credit score, and deducts money from a payment channel selected by the user according to the identity information of the user at a later stage. And if the credit score of the user is smaller than the preset credit score, prohibiting the user from directly carrying the commodity to leave the store, and allowing the user to leave the store after the user settles the commodity.

The tenth settlement method: and during settlement, the server determines the mobile phone number of the user, determines the identity information of the user according to the mobile phone number of the user, and settles the commodity according to the identity information of the user.

In some embodiments, the user can arbitrarily combine the order entry type and the settlement type to realize various payment methods, for example, the order entry type is 6, the settlement type is 10, and the combination result of the order entry type and the settlement type is 60, so that the system supports at least 60 payment methods.

In some embodiments, when a user purchases a restricted good, the system needs to verify the identity of the user, e.g., the system collects biometric information of the user for verifying the identity of the user.

Please refer to table 2, table 2 shows the correspondence relationship between the order entry type, the authentication and the settlement type during the settlement. As shown in table 2:

TABLE 2

As can be seen from table 2, when a user purchases a product, the system needs to verify whether the product needs to be authenticated, for example, to purchase a restricted product such as a cigarette, and therefore, the system supports at least 120 product purchase methods.

When the user finishes the settlement of the commodity in the intelligent settlement equipment, the receipt printing module automatically prints out the receipt.

In some embodiments, referring to fig. 1b, when the intelligent device is an intelligent sales counter, the intelligent sales counter can be disposed in any suitable sales location, such as an open market, a supermarket, a convenience store, and the like. When the commodity is purchased, the user can purchase and settle accounts for the commodity on the intelligent vending cabinet by self.

The intelligent sales counter can sell non-limiting commodities and also can sell limiting commodities, for example, the non-limiting commodities are mineral water, snacks and the like, and the limiting commodities are cigarettes, beer and the like.

The intelligent sales counter can be constructed in any suitable shape or configuration of any suitable components. Referring to fig. 1c and 1d, the intelligent sales counter includes a cabinet 111, a display 112, a shelf 113 and a lane 114, wherein the intelligent sales counter can be used for selling restricted goods, such as cigarettes, wine, etc.

In some embodiments, referring to fig. 1e, the intelligent sales counter may omit some components shown in fig. 1c, and only a display screen 112 and a camera 115 are disposed on the surface of the cabinet 111 as shown in fig. 1 e.

In this embodiment, the intelligent sales counter can support the settlement method described in the above embodiments, for example, referring to fig. 1f, when the user purchases a non-limiting commodity, the payment process includes the following steps:

s11, the payment terminal sends a payment request to the payment mechanism server;

s12, the payment mechanism server sends payment result information to the payment terminal and the operation server according to the payment request, wherein the payment result information comprises payment success information and payment failure information;

s13, the operation server sends a goods taking success instruction to the intelligent sales counter according to the payment success information, and the operation server jumps to S15;

s14, the operation server sends a goods taking failure instruction to the intelligent sales counter according to the payment failure information, and the operation server jumps to S16;

s15, the intelligent sales counter takes out the commodity according to the successful commodity taking instruction;

s16, the intelligent sales counter does not take out the commodity according to the goods taking failure instruction.

In this embodiment, the payment information processing includes a graphic code payment or a biometric information recognition payment. The intelligent sales counter supports various payment modes, the payment modes comprise secret free settlement, direct deduction of money from a selected payment channel according to biological characteristic information, deduction of money through a third party payment mode, face brushing settlement, mobile phone number + face brushing settlement, payment code settlement, account balance settlement, account integral settlement, post-credit settlement, determination of user identity information through a mobile phone number, settlement according to the user identity information, display of a phone number after face matching is successful, payment is completed (the description is given above, and is not repeated here), and the like.

The difference from the payment process shown in the above embodiment is that, as shown in fig. 1g, when the user purchases a non-limiting commodity, the payment process includes the following steps:

s101, collecting a face image of a user by an intelligent sales counter;

s102, the intelligent sales counter sends the face image to an operation server;

s103, the operation server obtains a face feature vector according to the face image;

s104, the operation server judges whether the face feature vector is matched with a preset face feature vector, if the face feature vector is matched with the preset face feature vector, the operation server jumps to S105, and if the face feature vector is not matched with the preset face feature vector, the operation server prompts a user to register an account number;

s105, the operation server detects whether the user meets a preset purchasing condition, if the user meets the preset purchasing condition, purchase permission information is sent to the intelligent sales counter, S106 is skipped, if the user does not meet the preset purchasing condition, purchase prohibition information is sent to the intelligent sales counter, and S114 is skipped;

s106, the intelligent sales counter displays a payment window according to the purchase permission information, wherein the payment window comprises a payment confirmation virtual button, commodity information and a telephone number;

s107, clicking a payment confirmation virtual button on a payment window of the intelligent sales counter by a user;

s108, the intelligent sales counter sends a payment request to the payment mechanism server;

s109, the payment mechanism server sends payment result information to the operation server according to the payment request, wherein the payment result information comprises payment success information and payment failure information;

s110, the operation server sends a goods taking success instruction to the intelligent sales counter according to the payment success information, and the operation server skips to S112;

s111, the operation server sends a goods taking failure instruction to the intelligent sales counter according to the payment failure information, and the operation server jumps to S113;

s112, the intelligent sales counter takes out the commodity according to the successful commodity taking instruction;

s113, the intelligent sales counter does not take out the commodity according to the goods taking failure instruction.

S114, the intelligent sales counter generates unsuccessful purchase information according to the purchase prohibition information.

In some embodiments, the user may effect payment in any suitable manner, which is referred to above and not described in detail herein.

In some embodiments, referring to fig. 1h, when the smart device is a smart micro-warehouse, the smart micro-warehouse may be disposed above the store building as a smart warehouse.

The storehouse is a little provided with multilayer goods shelves district to intelligence, and goods shelves have all been placed in every goods shelves district, and each goods shelves all disposes all kinds of commodity, is provided with the manipulator between two rows of goods shelves relative, and the manipulator can be in the regional commodity that snatchs of getting that forms between two rows of goods shelves relative.

The intelligent micro-warehouse supports commodity entry modes and settlement modes provided by the above embodiments, such as face-brushing payment or code-scanning payment.

When commodities are purchased, a user can scan the two-dimensional code pasted on the intelligent micro-bin by using a mobile phone, the two-dimensional code indicates the mobile phone of the user to jump to a commodity page, the user selects the commodities on the commodity page to purchase and pay, after the payment is successful, the intelligent micro-bin takes out the commodities purchased by the user from the corresponding goods shelf and pushes the commodities to the goods outlet, and the user can take out the commodities from the goods outlet.

In some embodiments, referring to FIG. 1i, when the smart device is a POS, the POS may be used in any suitable type of sales location. The POS machine supports the commodity entry method and the settlement method provided by the above embodiments, such as face-brushing payment or code-scanning payment.

In some embodiments, the intelligent settlement device, the intelligent sales counter or the intelligent micro-warehouse provided by the embodiments of the present invention can be applied to any suitable business scenario, and combine various business states to form a new business state, in which it can implement various types of efficient processing of commodity settlement, cross-shipment prevention, fake-commodity tracing, commodity recommendation, point or billing information, and the like.

Referring to fig. 2a and fig. 2b, fig. 2a is a plan view of a delicatessen social store according to an embodiment of the present invention, and fig. 2b is a perspective view of the delicatessen social store provided in fig. 2 a. As shown in fig. 2a and 2b, the delicatessen social store includes a delicatessen area 21 and a social service area 22, the delicatessen area 21 is used for selling delicatessens, and the delicatessen area 21 supports any commodity entry method and settlement method described in the above embodiments, and a user purchases delicatessens from the delicatessen area 21 and completes payment in any method. Then, the delicatessen area 21 pushes out delicatessen to the user. The social reception area 22 provides a seat where the user can complete a diet and various social activities in the social reception area 22.

Referring to fig. 2c and fig. 2d, fig. 2c is a plan view of another delicatessen social store provided by the embodiment of the present invention, and fig. 2d is a perspective view of the delicatessen social store provided in fig. 2 c. As shown in fig. 2c and fig. 2d, the difference from the embodiment shown in fig. 2a and fig. 2b is that the delicatessen social store further includes an intelligent micro-warehouse 23, the intelligent micro-warehouse 23 is disposed above the delicatessen social store, the intelligent micro-warehouse 23 supports any one of the commodity entry method and the settlement method described in the above embodiments, and the user purchases delicatessen from the delicatessen area 21 or purchases commodities from the intelligent micro-warehouse 23 by using any one of the above methods, and completes payment.

Referring to fig. 2e and fig. 2f, fig. 2e is a plan view of a social dumpling store provided in an embodiment of the present invention, and fig. 2f is a perspective view of the social dumpling store provided in fig. 2 e. As shown in fig. 2e and 2f, the dumpling social store includes a dumpling sub-area 24 and a social service area 25, the dumpling sub-area 24 is used for selling dumplings, and the dumpling sub-area 24 supports any commodity entry manner and settlement manner described in the above embodiments, and a user purchases dumplings from the dumpling area 24 in any manner and completes payment. The dumpling zone 24 then pushes the dumplings out to the user. The social reception area 25 provides a seat where the user can complete a diet and various social activities in the social reception area 25.

Referring to fig. 2g and fig. 2h, fig. 2g is a plan view of another delicatessen social store provided by the embodiment of the present invention, and fig. 2h is a perspective view of the delicatessen social store provided in fig. 2 g. As shown in fig. 2g and fig. 2h, the difference from the embodiment shown in fig. 2e and fig. 2f is that the dumpling social store further includes an intelligent micro-warehouse 26, the intelligent micro-warehouse 26 is disposed above the dumpling social store, the intelligent micro-warehouse 26 supports any commodity entry method and settlement method described in the above embodiments, and the user purchases a dumpling from the dumpling area 24 or purchases a commodity from the intelligent micro-warehouse 26 by using any method, and completes payment.

In this embodiment, the number of the servers 12 may be multiple, and multiple servers 12 may form a server cluster for communicating with the intelligent device 11 to process various information processing requests sent by the intelligent device 11.

Referring to fig. 3, fig. 3 is a communication diagram illustrating a method for processing marketing information of a commodity according to an embodiment of the present invention. In the present embodiment, the marketing information, that is, the marketing information, refers to the existence manner, the movement state, and the comprehensive reflection of the effectiveness of the receiver of various things related to the marketing of the enterprise in a certain time and under certain conditions.

As shown in fig. 3, the method for processing marketing information of a commodity includes:

s31, the intelligent device sends commodity settlement information to the operation server;

s32, the operation server obtains the goods feeding information of the corresponding goods according to the settlement information;

s33, the operation server performs matching processing on the settlement information and the goods feeding information, and performs goods fleeing prevention and fake goods traceability information processing according to the matching processing result;

s34, the operation server processes commodity recommendation, integration or account distribution information according to the settlement information;

and S35, the operation server sends the marketing information processing result to the intelligent equipment.

In some embodiments, please refer to fig. 4a, and fig. 4a is a flowchart illustrating a method for processing marketing information of a commodity according to an embodiment of the present invention. As shown in fig. 4a, a marketing information processing method S400 for goods includes:

s41, acquiring settlement information of the commodity from the intelligent equipment, and acquiring the goods feeding information of the corresponding commodity according to the settlement information;

in the present embodiment, the settlement information includes the kind of the settlement commodity, the sales number of the commodity, the commodity model, the settlement commodity transaction amount, the kind of the settlement commodity, and the like.

When a user purchases a commodity, the commodity is selected and purchased in the intelligent device, or a merchant actively inputs the settlement information of the selected and purchased commodity by using the intelligent device, so that the intelligent device sends the input settlement information to the server, and the server can acquire the settlement information of the commodity sent by the intelligent device.

In this embodiment, the shipping information is information of a certain type of goods purchased by the manufacturer, wherein the shipping information includes a type of the settled goods, a shipping quantity, a shipping price, and the like.

In some embodiments, since the settlement information includes the kind of the settlement item, the server acquires the shipment information of the same item according to the kind of the settlement item.

S42, matching the calculation information and the goods feeding information, and processing the goods mixing prevention and fake goods tracing information according to the matching result, or,

and S43, processing commodity recommendation, point or account information according to the settlement information.

In some embodiments, the server obtains the historical accumulated sales quantity of the same type of the settlement commodities, and matches the sum of the historical accumulated sales quantity of the same type of the commodities and the sales quantity of the settlement commodities with the input quantity of the same type of the commodities; if the matching is carried out, calculating a matching result of normal sale through an algorithm; if the commodity A is not matched with the commodity A, calculating a matching result of abnormal sales through an algorithm, wherein for example, the input quantity of the commodity A is 100, the historical accumulated sales quantity of the commodity A is 80 by the present time, the sales quantity of the commodity A purchased by the user at this time is 30, and since 80+30 is 110 and 110 is greater than 100, the server analyzes that the quantity of the commodity sold by the merchant is greater than the input quantity, and then the merchant is considered to be abnormal in selling the commodity.

Therefore, in some embodiments, if the matching result is a matching result of sales anomaly, cross-shipment and/or counterfeit source tracing information of the sales location is generated, wherein in some embodiments, the intelligent device is associated with a sales location, and the one sales location is associated with a plurality of intelligent devices. The server can then deduce that the merchant (sales location) may be running or selling counterfeit goods.

On one hand, due to the fact that whether goods are mixed or sold as counterfeit goods is deduced reversely through settlement information, the goods mixing or counterfeit goods phenomenon can be greatly overcome, and normal circulation of the goods is promoted. On the other hand, since the settlement information can also be used for processing commodity recommendation, point accumulation or branch account information, the method can also realize the accurate marketing of commodities.

In some embodiments, the server performs similar commodity recommendation according to the settled commodity transaction amount and/or the settled commodity category, for example, the commodity transaction amount of the commodity B meets a preset recommendation condition, and then the server recommends the commodity C with the same or similar functional attribute as that of the commodity B to the user or the merchant. Or, in some embodiments, when the server performs similar commodity recommendation according to the settled commodity transaction amount and/or the settled commodity type, the server generates an electronic coupon according to the settled commodity transaction amount, or generates commodity promotion information according to the settled commodity transaction amount and the settled commodity type, or generates commodity sale information and/or commodity presentation information according to the settled commodity type.

In some embodiments, the server performs product point information processing based on the settled product transaction amount and/or the settled product category, for example, generating a general point based on the settled product transaction amount and/or the settled product category, or generating a directional point based on the settled product transaction amount and/or the settled product category.

For example, the account information is used to identify the identity information of the user, and under each user account, each account information corresponds to a point wallet, and product points are prestored under the point wallet, wherein the product points of different product types correspond to the product points of different point types.

Referring to table 3, table 3 is a schematic table of various types of product points corresponding to account information according to an embodiment of the present invention. As shown in table 3:

TABLE 3

The account information corresponds to the point types of the commodity points of 5 types, wherein the commodity type is cigarette, the corresponding point type is general point type A0, and the commodity points of the general point type are used for exchanging any type of purchased commodities, for example, the commodity points corresponding to the cigarette can be used for exchanging beer, beverage, milk powder and the like. The commodity volume corresponding to the cigarette is 3000.

For example, the commodity type is an alcoholic commodity, the corresponding point type is a directional point type a1, and the commodity points of the directional point type are used for exchanging a specified type of purchased commodity, for example, on the premise of equivalent points, the commodity points corresponding to the alcoholic commodity can only be exchanged for the alcoholic commodity, for example, 300 alcoholic commodity points correspond to beer with a price of 8 yuan. If the user exactly needs to exchange the commodity points corresponding to the liquor commodity for other kinds of commodities across commodity fields, for example, the commodity points corresponding to the liquor commodity are exchanged for cigarettes, then the 8-yuan cigarettes require 500 liquor commodity points to be exchanged. As shown in Table 3, the product score for the alcoholic beverage product was 2000.

The commodity type is milk powder, the corresponding point type is directional point type A2, and the commodity point corresponding to the milk powder is 2500.

The commodity type is beverage, the corresponding point type is directional point type A3, and the commodity point corresponding to the beverage is 1500.

The commodity type is clothing, the corresponding point type is directional point type A4, and the corresponding commodity point of clothing is 600.

In some embodiments, the processing of the merchandise point information according to the settled merchandise transaction amount and/or the settled merchandise category further comprises: and generating network currency corresponding to the commodity points according to a preset point exchange rule.

In this embodiment, the network currency is used as "hard currency" in the information processing system, which does not need to be exchanged and can be used to purchase any type of goods. The monetary value of the network currency and the integral value of the commodity points satisfy a preset exchange condition, for example, 1 network currency is 1 commodity point, or 1 network currency is P commodity points, where the value of P is defined by the administrator according to the business requirement, for example, P may be 10, or may also be 0.1.

Because the commodity points have point types, different commodity points cannot be directly replaced with equivalent points, and in order to improve the universality of the commodity points, the server generates network currency corresponding to the purchased commodities according to the point types of the commodity points. For example, a user has 1000 points of merchandise J1, 2000 points of merchandise J2, 3000 points of merchandise J3, and 4000 points of merchandise J4. The user needs to purchase the commodity a with the price of 100, and if the commodity a is purchased by using the network currency, the user needs 100 network currencies. However, the network money 100 corresponding to the commodity a may be sequentially generated by the server from the commodity point J1 or the commodity point J2 or the commodity point J3 or the commodity point J4, since 1 network money is 5 commodity points J1 or 4 commodity points J2 or 10 commodity points J3 or 20 commodity points J4.

In some embodiments, the server may further perform the accounting information processing according to a preset accounting model, for example, first, the server determines the accounting object according to the preset accounting model, for example, the preset accounting model configures each accounting object and an accounting rule corresponding to the accounting object, and each accounting rule is constrained by an accounting proportion.

Secondly, the server determines the accounting proportion according to the accounting rule of the accounting object, for example, the accounting object includes supplier a1, supplier a2, supplier A3 and supplier a4, wherein the accounting proportion of supplier a1 is 12%, the accounting proportion of supplier a2 is 30%, the accounting proportion of supplier A3 is 28%, and the accounting proportion of supplier a4 is 30%.

And thirdly, the server generates the accounting information corresponding to the accounting object according to the accounting proportion and the transaction amount of the settlement commodity.

And finally, the server performs accounting processing between the accounting objects according to the accounting information.

For example, the transaction amount of the settled commodity is 100 yuan, the server deducts the service cost of the payment channel according to the clearing rule provided by the operation platform, and then clears the payment channel to the operation platform, the franchisee and/or other clearing accounts according to the clearing proportion provided by the platform, for example, the server clears 0.6 yuan for the payment channel firstly, 1 yuan for the operation platform and the remaining 98.4 yuan for the franchisee according to the clearing proportion of 0.6% of the payment channel and 1% of the platform.

The affiliate generates the branch accounting information corresponding to the branch accounting object according to the branch accounting proportion, and performs the branch accounting in each branch accounting object according to the branch accounting information, for example, the supplier a1 is 11.808, the supplier a2 is 29.52, the supplier A3 is 27.552, and the supplier a4 is 29.52.

Referring to fig. 4b, the accounting process is as follows:

s51, the consumer 41 purchases the commodity on the intelligent device 42;

s52, the intelligent device 42 enters order information of the consumer 41, and triggers the operation server 43 to send a payment request to the payment mechanism server 44, where the payment request carries the order information of the consumer 41, and the order information carries an account number of the consumer.

S53, the operation server 43 sends a payment request to the payment authority server 44.

S54, the payment mechanism server 44 deducts the corresponding amount of consumption from the account of the consumer 41 according to the order information, and sends payment result information to the operation server 43, wherein if the deduction is successful, the payment mechanism server 44 sends payment success information to the operation server 43, so that the operation server 43 sends a goods pickup success instruction to the intelligent device 42, and the intelligent device 42 picks up the corresponding commodity according to the goods pickup success instruction. If the deduction fails, the payment mechanism server 44 sends payment failure information to the operation server 43, so that the operation server 43 sends a goods taking failure instruction to the intelligent device, and the intelligent device 43 prohibits pushing out the corresponding goods according to the goods taking failure instruction.

S55, the payment authority server 44 records the flow in the supervision account for the upper authority to supervise the flow of the payment authority server 44 within the preset prescribed time period.

S56, the payment authority server 44 deducts the payment channel service fee according to the clearing rule provided by the operation platform, and then clears to the operation platform, franchisee, and/or other clearing account according to the clearing proportion provided by the platform. For example, the consumption amount of the user is 100 yuan, wherein the payment channel service fee is cleared by 0.6%, the operation platform is cleared by 1%, the franchisee is cleared by 88.4%, and the logistics facilitator is cleared by 10%, so that the payment mechanism server 44 deducts the payment channel fee by 0.6 yuan, and then clears the operation platform by 1 yuan, clears the franchisee by 88.4 yuan, and clears the logistics facilitator by 10 yuan.

And S57, after clearing, the franchisee executes the branch accounting on each branch accounting object according to the branch accounting rule, wherein the branch accounting object provides the branch accounting application function for the franchisee, for example, the operation platform, the franchisee sets the branch accounting object and the branch accounting proportion for each supplier in the branch accounting application function, and when the franchisee uses the branch accounting application function, the branch accounting application function can execute the branch accounting on the rest of the money among the branch accounting objects according to the branch accounting proportion.

For another example, the preset accounting model configures various accounting contracts, the accounting contracts record accounting objects and accounting rules corresponding to the accounting objects, and the accounting rules stipulate the accounting proportion of each accounting object. For example, for a product a, after a consumer 41 purchases the product a and completes payment, and the consumption amount is settled to a payment channel and an operation platform according to a certain proportion, the accounting rule of the remaining consumption amount is agreed: the billing ratio of the supplier a1 was 12%, the billing ratio of the supplier a2 was 30%, the billing ratio of the supplier A3 was 28%, and the billing ratio of the supplier a4 was 30%. Then, the franchisee generates the branch account information corresponding to the branch account object according to the branch account proportion and the residual consumption amount; and performing accounting processing between the accounting objects according to the accounting information.

In some embodiments, the franchisee can further divide the sales product a into a plurality of types of clearing manners, for example, the product a is an intelligent sales container, the franchisee operates the intelligent sales container in various manners, and there are various clearing rules for the consumption amount obtained when the franchisee operates the intelligent sales container, for example, the first franchise manner: and (4) performing full-style alliance and self-service operation. The second joining mode: all-franchise + commission operation. The third joining mode: and (4) performing alliance by means of rental purchase and autonomous operation. The fourth joining mode: alliance by lease purchase + operation entrustment.

In the first alliance mode, the clearing rule is as follows: and clearing the commission fee of the payment channel from the sales amount to the payment channel, managing the fee to the operation platform by the clearing platform, and clearing the residual amount to the franchisee.

In the second federation mode, the clearing rules are as follows: and clearing the commission fee of the payment channel and the management fee of the clearing platform to the operation platform, clearing the entrusted operation fee to the entrusted operator and clearing the residual amount to the franchisee from the sales amount.

In the third federation mode, the clearing rules are as follows: and clearing the commission fee of the payment channel from the sales amount to the payment channel, managing the fee to the operation platform by the clearing platform, giving the lease platform the lease purchase fee by the clearing equipment, and clearing the residual amount to the franchisee.

In the fourth federation mode, the clearing rules are as follows: clearing the commission charge of the payment channel from the sales amount to the payment channel, clearing the management charge of the platform to the operation platform, clearing the equipment to lease the purchase charge to the lease platform, entrusting the operation charge to the entrusting operator, clearing the residual amount to the franchisee. .

Then, the payment organ server 44 executes settlement for each settlement object according to the settlement rules corresponding to each kind of affiliate manner.

In a second aspect, an embodiment of the present invention provides a method for processing marketing information of a commodity, which is applied to an intelligent device, where the intelligent device is configured with an application program for processing marketing information of the commodity, and the intelligent device interacts information with a server through the application program, so that the server executes the method for processing marketing information of the commodity according to the above embodiments.

In some embodiments, the method further comprises: receiving a commodity settlement request, wherein the commodity settlement request is input by an image pickup device, a scanning device or a manual operation.

In some embodiments, the intelligent device comprises an intelligent settlement device, an intelligent sales counter and an intelligent micro-warehouse, and the method further comprises: and selecting a settlement mode according to the commodity type, wherein the settlement mode comprises face payment or code scanning payment, and if the commodity belongs to a restrictive commodity, selecting the face payment.

In some embodiments, the method further comprises: receiving voice information; according to the voice information, the commodity purchasing requirement is recorded, for example, the user transmits the voice information of purchasing commodities to the intelligent device, then the intelligent device receives the voice information, and the name and the number of the purchased commodities are analyzed from the voice information.

It should be noted that, in the foregoing embodiments, a certain order does not necessarily exist between the foregoing steps, and it can be understood by those skilled in the art from the description of the embodiments of the present invention that, in different embodiments, the foregoing steps may have different execution orders, that is, may be executed in parallel, may also be executed in an exchange manner, and the like.

As another aspect of the embodiments of the present invention, an embodiment of the present invention provides a marketing information processing apparatus for a commodity, which is applied to a server. The marketing information processing device of the commodity can be used as one of the software functional units, the marketing information processing device of the commodity comprises a plurality of instructions, the instructions are stored in the memory, and the processor can access the memory and call the instructions to execute so as to complete the marketing information processing method of the commodity.

Referring to fig. 5, the marketing information processing apparatus 500 for a commodity includes: an acquisition unit 51, a first processing unit 52 and a second processing unit 53.

The acquiring unit 51 is configured to acquire settlement information of a commodity from an intelligent device, and acquire shipment information of the corresponding commodity according to the settlement information;

the first processing unit 52 is configured to perform matching processing on the settlement information and the shipment information, and perform information processing of anti-cross-shipment and counterfeit-shipment tracing according to a result of the matching processing, or,

the second processing unit 53 is configured to perform commodity recommendation, point accumulation, or account distribution information processing according to the settlement information.

In some embodiments, the settlement information includes a kind of the settlement commodity and a sales amount thereof, and the obtaining unit 51 is further configured to: and acquiring the goods feeding information of the same commodity according to the type of the settlement commodity, wherein the goods feeding information comprises the type of the settlement commodity and the corresponding goods feeding quantity.

In some embodiments, the obtaining unit 51 is further configured to: acquiring historical accumulated sales quantity of the same type of the settlement commodities; matching the sum of the historical accumulated sales quantity of the same commodity and the sales quantity of the settlement commodity with the stock quantity of the same commodity; if the matching is carried out, calculating a matching result of normal sale through an algorithm; and if not, calculating a matching result of the abnormal sales through an algorithm.

In some embodiments, the smart device is associated with a sales location, the one sales location associating a plurality of the smart devices.

In some embodiments, the first processing unit 52 is specifically configured to: and if the matching result is the matching result of abnormal sales, generating the serial goods and/or counterfeit goods tracing information of the sales place.

In some embodiments, the settlement information comprises: the second processing unit 53 is specifically configured to: and recommending similar commodities according to the settlement commodity transaction amount and/or the settlement commodity type, or processing commodity point information according to the settlement commodity transaction amount and/or the settlement commodity type, or processing point information according to a preset point model.

In some embodiments, the second processing unit 53 is specifically configured to: and generating an electronic coupon according to the transaction amount of the settlement commodity, or generating commodity sales promotion information according to the transaction amount of the settlement commodity and the type of the settlement commodity, or generating commodity selling information and/or commodity presentation information according to the type of the settlement commodity.

In some embodiments, the second processing unit 53 is specifically configured to: and generating a general point according to the settlement commodity transaction amount and/or the settlement commodity type, or generating a directional point according to the settlement commodity transaction amount and/or the settlement commodity type.

In some embodiments, the second processing unit 53 is specifically configured to: and generating network currency corresponding to the commodity points according to a preset point exchange rule.

In some embodiments, the second processing unit 53 is specifically configured to: determining an account splitting object according to a preset account splitting model; determining an account division ratio according to the account division rule of the account division object; generating branch account information corresponding to the branch account object according to the branch account proportion and the transaction amount of the settlement commodity; and performing accounting processing between the accounting objects according to the accounting information.

The marketing information processing device for the commodities can execute the marketing information processing method for the commodities provided by the embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in the marketing information processing embodiment of the commodity, reference may be made to the marketing information processing method of the commodity provided in the embodiment of the present invention.

As another aspect of the embodiments of the present invention, an embodiment of the present invention provides an electronic device, where the electronic device includes an intelligent device or a server, and referring to fig. 6, the electronic device 600 includes: one or more processors 61 and memory 62. In fig. 6, one processor 61 is taken as an example.

The processor 61 and the memory 62 may be connected by a bus or other means, such as the bus connection in fig. 6.

The memory 62, which is a non-volatile computer-readable storage medium, may be used to store non-volatile software programs, non-volatile computer-executable programs, and modules, such as program instructions/modules corresponding to the marketing information processing method for the merchandise in the embodiment of the present invention. The processor 61 executes various functional applications and data processing of the marketing information processing method of the commodities of the above-described respective embodiments or the marketing information processing apparatus of the commodities of the above-described respective embodiments by running the nonvolatile software program, instructions, and modules stored in the memory 62.

The memory 62 may include high speed random access memory and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some embodiments, the memory 62 may optionally include memory located remotely from the processor 61, and these remote memories may be connected to the processor 61 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The program instructions/modules are stored in the memory 62 and, when executed by the one or more processors 61, perform the marketing information processing method for the commodity in any of the above-described method embodiments, for example, thereby performing the marketing information processing method for the commodity in each of the above-described embodiments, or various functional applications and data processing of the marketing information processing apparatus for the commodity in each of the above-described embodiments.

The embodiment of the invention also provides a non-transitory computer readable storage medium, which stores computer executable instructions for causing an electronic device to execute the marketing information processing method of the commodity.

An embodiment of the present invention provides a computer program product including a computer program stored on a non-volatile computer-readable storage medium, the computer program including program instructions that, when executed by an electronic device, cause the electronic device to execute any one of the methods of processing marketing information of an article of manufacture.

The above-described embodiments of the apparatus or device are merely illustrative, wherein the unit modules described as separate parts may or may not be physically separate, and the parts displayed as module units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network module units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.

Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a general hardware platform, and certainly can also be implemented by hardware. Based on such understanding, the above technical solutions substantially or contributing to the related art may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments.

Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; within the idea of the invention, also technical features in the above embodiments or in different embodiments may be combined, steps may be implemented in any order, and there are many other variations of the different aspects of the invention as described above, which are not provided in detail for the sake of brevity; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and these modifications or substitutions do not depart from the scope of the technical solutions of the embodiments of the present application.

Claims

1. A marketing information processing method of a commodity is applied to a server, and is characterized in that intelligent equipment is associated with sales places, and one sales place is associated with a plurality of intelligent equipment; the method comprises the following steps:

processing commodity recommendation, integration or account distribution information according to the settlement information;

the settlement information comprises the types of the settled commodities and the sales quantity thereof, and the step of acquiring the goods feeding information of the corresponding commodities according to the settlement information comprises the following steps: acquiring the goods feeding information of the same commodity according to the type of the settlement commodity, wherein the goods feeding information comprises the type of the settlement commodity and the corresponding goods feeding quantity;

the matching processing of the settlement information and the goods feeding information comprises the following steps:

if not, calculating a matching result of abnormal sales through an algorithm; and generating the source tracing information of the goods in the sales places and/or the counterfeit goods.

2. The method according to claim 1, wherein performing cross-shipment prevention and counterfeit traceability information processing according to the matching processing result comprises:

3. The method of claim 1, wherein the settlement information comprises: settling the commodity transaction amount and the commodity type, and processing commodity recommendation, point integration or account distribution information according to the settlement information, wherein the method comprises the following steps:

processing the commodity point information according to the settlement commodity transaction amount and/or the settlement commodity type, or,

4. The method as claimed in claim 3, wherein the performing similar commodity recommendation according to the settled commodity transaction amount and/or the settled commodity category comprises:

5. The method according to claim 3, wherein the processing of the commodity point information according to the settlement commodity transaction amount and/or the settlement commodity kind includes:

generating a universal point according to the settlement commodity transaction amount and/or the settlement commodity category, or,

6. The method according to claim 5, wherein the processing of the commodity point information according to the settlement commodity transaction amount and/or the settlement commodity kind further comprises:

7. The method according to claim 3, wherein the branch accounting information processing is performed according to a preset branch accounting model, and comprises the following steps:

8. A method for processing marketing information of commodities is applied to intelligent equipment and is characterized in that,

the intelligent device is provided with an application program for commodity marketing information processing, and the intelligent device interacts information with a server through the application program so as to enable the server to execute the commodity marketing information processing method of any one of the above claims 1 to 7.

9. The method of claim 8, further comprising:

10. The method of claim 9, wherein the smart devices comprise smart settlement devices, smart sales containers, and smart micro-silos, the method further comprising:

11. The method of claim 8, further comprising:

receiving voice information;

12. A marketing information processing device of a commodity is applied to a server, and is characterized in that intelligent equipment is associated with sales places, and one sales place is associated with a plurality of intelligent equipment; the device comprises:

the second processing unit is used for processing commodity recommendation, integration or account distribution information according to the settlement information;

the settlement information comprises the types of the settled commodities and the sales numbers thereof, and the acquisition unit is further used for:

acquiring the goods feeding information of the same commodity according to the type of the settlement commodity, wherein the goods feeding information comprises the type of the settlement commodity and the corresponding goods feeding quantity;

the acquisition unit is further configured to: acquiring historical accumulated sales quantity of the same type of the settlement commodities;

13. The apparatus according to claim 12, wherein the first processing unit is specifically configured to: and if the matching result is the matching result of abnormal sales, generating the serial goods and/or counterfeit goods tracing information of the sales place.

14. The apparatus of claim 12, wherein the settlement information comprises: the second processing unit is specifically configured to: and recommending similar commodities according to the settlement commodity transaction amount and/or the settlement commodity type, or processing commodity point information according to the settlement commodity transaction amount and/or the settlement commodity type, or processing point information according to a preset point model.

15. The apparatus according to claim 14, wherein the second processing unit is specifically configured to: and generating an electronic coupon according to the transaction amount of the settlement commodity, or generating commodity sales promotion information according to the transaction amount of the settlement commodity and the type of the settlement commodity, or generating commodity sales information and/or commodity presentation information according to the type of the settlement commodity.

16. The apparatus according to claim 14, wherein the second processing unit is specifically configured to: and generating a general point according to the settlement commodity transaction amount and/or the settlement commodity type, or generating a directional point according to the settlement commodity transaction amount and/or the settlement commodity type.

17. The apparatus according to claim 16, wherein the second processing unit is specifically configured to: and generating network currency corresponding to the commodity points according to a preset point exchange rule.

18. The apparatus according to claim 14, wherein the second processing unit is specifically configured to: determining an account splitting object according to a preset account splitting model; determining an account division ratio according to the account division rule of the account division object; generating branch account information corresponding to the branch account object according to the branch account proportion and the transaction amount of the settlement commodity; and performing accounting processing between the accounting objects according to the accounting information.

19. A server, comprising:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of processing marketing information for an article of manufacture of any of claims 1 to 7.

20. A smart device, comprising:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of processing marketing information for an article of manufacture of any of claims 8-11.

21. A marketing information processing system for commodities, comprising: a server as claimed in claim 19 and a smart device as claimed in claim 20.