CN110177152A - A kind of message push method and device - Google Patents
A kind of message push method and device Download PDFInfo
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- CN110177152A CN110177152A CN201910501242.1A CN201910501242A CN110177152A CN 110177152 A CN110177152 A CN 110177152A CN 201910501242 A CN201910501242 A CN 201910501242A CN 110177152 A CN110177152 A CN 110177152A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
This application provides a kind of message push method and devices, wherein the message push method includes obtaining target device to show the flow information that information generates to user in the first preset time period, and obtain the location information of user；Wherein, flow information includes information；According to information and location information, user type belonging to user is determined；Screen the corresponding target information of user type belonging to user；Target information is pushed to target device.Message push method provided by the present application, target information can be determined, and target information is pushed to the corresponding target device of user based on the location information for the information and user that user browses, so that the push of target information has specific aim, the wasting of resources is avoided.
Description
Technical field
This application involves technical field of data processing, in particular to a kind of message push method and device.
Background technique
The information that user is pushed by service platform can facilitate and enrich the life of oneself, work.With society
Information-based continuous development, user made higher requirement received information in timeliness and precision.
It is random by information currently, relevant service platform has blindness when pushing information to user
It is pushed to each user, its concern, interested information is pushed without normal direction user in most cases, leads to server
And the wasting of resources of ustomer premises access equipment.
Summary of the invention
It, can be based on using in view of this, the embodiment of the present application is designed to provide a kind of message push method and device
The information of family browsing and the location information of user, determine target information, and target information is pushed to user
Corresponding target device avoids the wasting of resources so that the push of target information has specific aim.
In a first aspect, the embodiment of the present application provides a kind of message push method, wherein include:
It obtains the target device and shows the flow information that information generates to user in the first preset time period, with
And obtain location information of the target device in the second preset time period；Wherein, the flow information includes information；
According to the information and the location information, user type belonging to the user is determined；
Screen the corresponding target information of user type belonging to the user；
The target information is pushed to the target device.
With reference to first aspect, the embodiment of the present application provides the first possible embodiment of first aspect, wherein institute
State the location information for obtaining the target device in the second preset time period, comprising:
Obtain the location information of the target device installation acquired in real time based on location-based service LBS system.
With reference to first aspect, the embodiment of the present application provides second of possible embodiment of first aspect, wherein institute
It states according to the information and the location information, determines user type belonging to the user, comprising:
The consumption class information of the user is determined according to the information, and determines institute according to the positional information
State the migration information of user；Wherein, the migration information includes the target destination and each target mesh that the user reaches
The corresponding frequency in ground；
According to the migration information of the consumption class information and the user of the user, user belonging to the user is determined
Type.
The possible embodiment of second with reference to first aspect, the embodiment of the present application provide the third of first aspect
Possible embodiment, wherein the migration information for determining the user according to the positional information, comprising:
In third preset time period, according to predeterminated position condition, the target destination that the user reaches is screened；
Calculate the frequency that the location information falls into the target destination.
The possible embodiment of second with reference to first aspect, the embodiment of the present application provide the 4th kind of first aspect
Possible embodiment, wherein the migration information of the consumption class information and the user according to the user determines institute
State user type belonging to user, comprising:
Based on the mapping relations between each consumption class information and each one realm type, the consumption grade letter of the user is determined
Cease corresponding target group's type；Wherein, target group's type includes multiple user types；
Based on the mapping relations between each migration information and each user type, determine that the migration information of the user is corresponding
User type.
With reference to first aspect, the embodiment of the present application provides the 5th kind of possible embodiment of first aspect, wherein institute
State the corresponding target information of user type belonging to the screening user, comprising:
Based on mapping relations between each user type and each information pre-established, screening with belonging to the user
The corresponding information of user type, using the information screened as target information.
Second aspect, the embodiment of the present application also provides a kind of message push devices, wherein includes:
Module is obtained, shows that information generates to user in the first preset time period for obtaining the target device
Flow information, and obtain the location information of the target device in the second preset time period；Wherein, the flow information
Including information；
Determining module, for determining user class belonging to the user according to the information and the location information
Type；
Screening module, for screening the corresponding target information of user type belonging to the user；
Pushing module, for the target information to be pushed to the target device.
In conjunction with second aspect, the embodiment of the present application provides the first possible embodiment of second aspect, wherein institute
Stating determining module includes:
First determination unit, for determining the consumption class information of the user according to the information, and according to
The location information determines the migration information of the user；Wherein, the migration information includes the target mesh that the user reaches
The corresponding frequency in ground and each target destination；
Second determination unit is determined for the migration information for consuming class information and the user according to the user
User type belonging to the user.
In conjunction with the first possible embodiment of second aspect, the embodiment of the present application provides second of second aspect
Possible embodiment, wherein first determination unit is specifically used for:
In third preset time period, according to predeterminated position condition, the target destination that the user reaches is screened；
Calculate the frequency that the location information falls into the target destination.
In conjunction with the first possible embodiment of second aspect, the embodiment of the present application provides the third of second aspect
Possible embodiment, wherein second determination unit is specifically used for:
Based on the mapping relations between each consumption class information and each one realm type, the consumption grade letter of the user is determined
Cease corresponding target group's type；Wherein, target group's type includes multiple user types；
Based on the mapping relations between each migration information and each user type, determine that the migration information of the user is corresponding
User type.
A kind of message push method and device provided by the embodiments of the present application, wherein the message push method includes obtaining
Target device shows the flow information that information generates to user in the first preset time period, and obtains the position of user
Information；Wherein, flow information includes information；According to information and location information, user type belonging to user is determined；
Screen the corresponding target information of user type belonging to user；Target information is pushed to target device.The application
The message push method that embodiment provides can determine target based on the location information for the information and user that user browses
Information, and target information is pushed to the corresponding target device of user, so that the push of target information has
Specific aim avoids the wasting of resources.
To enable the above objects, features, and advantages of the application to be clearer and more comprehensible, preferred embodiment is cited below particularly, and cooperate
Appended attached drawing, is described in detail below.
Detailed description of the invention
Technical solution in ord to more clearly illustrate embodiments of the present application, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only some embodiments of the application, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 shows a kind of flow chart of message push method provided by the embodiment of the present application；
Fig. 2 shows the flow charts of another kind message push method provided by the embodiment of the present application；
Fig. 3 shows a kind of structural schematic diagram of message push device provided by the embodiment of the present application；
Fig. 4 shows the structural schematic diagram of electronic equipment provided by the embodiment of the present application.
Specific embodiment
To keep the purposes, technical schemes and advantages of the embodiment of the present application clearer, below in conjunction with the embodiment of the present application
Middle attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is only
It is some embodiments of the present application, instead of all the embodiments.The application being usually described and illustrated herein in the accompanying drawings is real
The component for applying example can be arranged and be designed with a variety of different configurations.Therefore, below to the application's provided in the accompanying drawings
The detailed description of embodiment is not intended to limit claimed scope of the present application, but is merely representative of the selected reality of the application
Apply example.Based on embodiments herein, those skilled in the art institute obtained without making creative work
There are other embodiments, shall fall in the protection scope of this application.
It is random by information currently, relevant service platform has blindness when pushing information to user
It is pushed to each user, its concern, interested information is pushed without normal direction user in most cases, leads to server
And the wasting of resources of ustomer premises access equipment.In view of the above-mentioned problems, a kind of message push method provided by the embodiments of the present application and dress
It sets, complete detection can be carried out to the real-time road condition information in section, user is facilitated rationally to go on a journey.
For convenient for understanding the embodiment of the present application, first to a kind of message push side disclosed in the embodiment of the present application
Method describes in detail.
As shown in Figure 1, be the embodiment of the present application using server as executing subject when message push method flow chart, specifically
Steps are as follows:
S101 obtains target device and shows the flow information that information generates to user in the first preset time period,
And obtain location information of the target device in the second preset time period；Wherein, flow information includes information.
In specific implementation, after showing information to user, background traffic server will receive target device
The flow information that target device generates；Wherein, which includes the information that target device is shown, target device is shown
The time point of the information, the type information etc. of target device.
Server is directed to target device, obtains the flow information that the target device generates in the first preset time period, should
First preset time period can also be six months away from current point in time away from three months of current point in time, and the application is real
Example is applied to be not specifically limited in this embodiment.It is worth noting that first preset time period is longer, precision can be higher.
Here, it is equipped on target device real-time based on location-based service (Location Based Service, LBS) system
The location information of acquisition can also be global positioning system (Global Positioning System, GPS) etc., acquire in real time
The location information of target device.
Server can obtain the target device in the second preset time period by the LBS system on target device
Location information.Wherein, which may be the same or different with the first preset time period.
S102 determines user type belonging to user according to information and location information.
In specific implementation, server can judge that the target device is corresponding according to the corresponding information of target device
User belongs to high consumption crowd or ordinary consumption crowd or low consumption crowd.
Using the location information of target device, the mobility of the corresponding user of the target device is judged, such as, if to go out
Dispatch a person group, if for nonlocal work crowd, if determine crowd etc. for residence.
In conjunction with information and location information, user type belonging to user can be determined.Wherein, user type includes
Conventional flow crowd, high-end travelling merchants crowd, nonlocal work crowd etc..
S103 screens the corresponding target information of user type belonging to user；
In specific implementation, mapping relations between each user type and each information are pre-established with.
Based on mapping relations between each user type and each information pre-established, screening and user belonging to user
The corresponding information of type, using the information screened as target information.
For example, when user type is high-end travelling merchants crowd, it can be using informations such as hotel, traffic as the high-end travelling merchants
The corresponding information of crowd；When user type is nonlocal work crowd, can using house property, settle the informations such as policy as
Corresponding information of the high-end travelling merchants crowd etc..
Wherein, each user type can be corresponding with multiple informations, also, each information be corresponding with it is different
Priority level.After filtering out multiple informations corresponding with user type belonging to user, according to each information
It is corresponding with different priority levels, chooses the highest information of priority level as target information.
Target information is pushed to target device by S104.
In specific implementation, server, will after determining the corresponding target information of user type belonging to user
Target information is pushed to target device, so that the target information is showed user by target device.
Message push method provided by the embodiments of the present application, can be based on the position for the information and user that user browses
Information determines target information, and target information is pushed to the corresponding target device of user, so that target information is believed
The push of breath has specific aim, avoids the wasting of resources.
Specifically, determining user type belonging to user according to method shown in Fig. 2, wherein specific step is as follows:
S201 determines the consumption class information of user according to information, and determines moving for user according to location information
Move information；Wherein, migration information includes the corresponding frequency in target destination and each target destination that user reaches；
S202 determines user type belonging to user according to the migration information of the consumption class information and user of user.
In specific implementation, the consumption class information of user can be determined according to information, including high consumption crowd, general
Logical consumer groups, low consumption crowd etc..For example, can then be determined when information expression is 3,000 yuan or so of cosmetics
The consumption class information of user is high consumption crowd；It, then can be true when information expression is 1,000 yuan or so of cosmetics
The consumption class information for determining user is ordinary consumption crowd；When information expression is 300 yuan or so of cosmetics, then may be used
To determine the consumption class information of user as low consumption crowd etc..Specific product can in the light of actual conditions carry out division pair
The consumption class information answered, the application are not specifically limited in this embodiment.
Here, when determining the migration information of user according to location information, specifically, in third preset time period, according to
Predeterminated position condition, the target destination that screening user reaches, and calculating location information falls into the frequency of target destination.
For example, in nearly three middle of the month, user appears in a-quadrant, and target device within the period of 9:00~17:00
Location information have 6 times and fall into the a-quadrant, then it is work when user goes on business that the migration information that can determine the user, which is a-quadrant,
Ground；In nearly three middle of the month, user appears in B area, and the location information of target device within the period of 17:00~8:00
Have 7 times and fall into the B area, then it is residence when user goes on business that the migration information that can determine the user, which is B area,；At nearly three
The middle of the month, user appear in the region C within the period of 17:00~8:00, and the location information of target device has 70 times and falls into
The region C, then it is the fixed residence etc. of user that the migration information that can determine the user, which is the region C,.
According to the migration information of the consumption class information and user of user, user type belonging to user is determined, specifically,
Based on the mapping relations between each consumption class information and each one realm type, the corresponding target of consumption class information of user is determined
Crowd's type；Wherein, target group's type includes multiple user types；
Based on the mapping relations between each migration information and each user type, the corresponding user of the migration information of user is determined
Type.
Based on the same inventive concept, the embodiment of the present application also provides message push corresponding with message push method dresses
It sets, since the principle that the device in the embodiment of the present application solves the problems, such as is similar to the above-mentioned message push method of the embodiment of the present application,
Therefore the implementation of device may refer to the implementation of method, and overlaps will not be repeated.
Shown in Figure 3, message push device provided by the another embodiment of the application includes:
Module 301 is obtained, shows information to user in the first preset time period for obtaining the target device
The flow information of generation, and obtain location information of the target device in the second preset time period；Wherein, the flow
Information includes information；
Determining module 302, for determining user belonging to the user according to the information and the location information
Type；
Screening module 303, for screening the corresponding target information of user type belonging to the user；
Pushing module 304, for the target information to be pushed to the target device.
In one embodiment, above-mentioned acquisition module 301, is specifically used for:
Obtain the location information of the target device installation acquired in real time based on location-based service LBS system.
In another embodiment, above-mentioned determining module 302 includes:
First determination unit 3021, for determining the consumption class information of the user according to the information, and
The migration information of the user is determined according to the positional information；Wherein, the migration information includes the mesh that the user reaches
Mark destination and the corresponding frequency in each target destination；
Second determination unit 3022, for according to the user consumption class information and the user migration information,
Determine user type belonging to the user.
In yet another embodiment, above-mentioned first determination unit 3021, is specifically used for:
In third preset time period, according to predeterminated position condition, the target destination that the user reaches is screened；
Calculate the frequency that the location information falls into the target destination.
In another embodiment, above-mentioned second determination unit 3022 is specifically used for:
Based on the mapping relations between each consumption class information and each one realm type, the consumption grade letter of the user is determined
Cease corresponding target group's type；Wherein, target group's type includes multiple user types；
Based on the mapping relations between each migration information and each user type, determine that the migration information of the user is corresponding
User type.
In another embodiment, above-mentioned screening module 303 is specifically used for:
Based on mapping relations between each user type and each information pre-established, screening with belonging to the user
The corresponding information of user type, using the information screened as target information.
Fig. 4 describes the structure of a kind of electronic equipment 400 provided in an embodiment of the present invention, the electronic equipment 400 include: to
A few processor 401, at least one network interface 404 or other users interface 403, memory 405, at least one communication
Bus 402.Communication bus 402 is for realizing the connection communication between these components.The electronic equipment 400 optionally includes user
Interface 403, including display is (for example, touch screen, LCD, CRT, holographic imaging (Holographic) or projection
(Projector) etc.), keyboard or pointing device are (for example, mouse, trace ball (trackball), touch-sensitive plate or touch screen
Deng).
Memory 405 may include read-only memory and random access memory, and provide instruction sum number to processor 401
According to.The a part of of memory 405 can also include nonvolatile RAM (NVRAM).
In some embodiments, memory 405 stores following element, executable modules or data structures, or
Their subset of person or their superset:
Operating system 4051 includes various system programs, hardware based for realizing various basic businesses and processing
Task；
Application program module 4052 includes various application programs, such as desktop (launcher), media player (Media
Player), browser (Browser) etc., for realizing various applied business.
In embodiments of the present invention, by the program or instruction of calling memory 405 to store, processor 401 is used for:
It obtains the target device and shows the flow information that information generates to user in the first preset time period, with
And obtain location information of the target device in the second preset time period；Wherein, the flow information includes information；
According to the information and the location information, user type belonging to the user is determined；
Screen the corresponding target information of user type belonging to the user；
The target information is pushed to the target device.
Optionally, described to obtain the target device in the second preset time period in the method that processor 401 executes
Location information, comprising:
Obtain the location information of the target device installation acquired in real time based on location-based service LBS system.
Optionally, described according to the information and the location information in the method that processor 401 executes, it determines
User type belonging to the user, comprising:
The consumption class information of the user is determined according to the information, and determines institute according to the positional information
State the migration information of user；Wherein, the migration information includes the target destination and each target mesh that the user reaches
The corresponding frequency in ground；
According to the migration information of the consumption class information and the user of the user, user belonging to the user is determined
Type.
Optionally, in the method that processor 401 executes, the migration letter for determining the user according to the positional information
Breath, comprising:
In third preset time period, according to predeterminated position condition, the target destination that the user reaches is screened；
Calculate the frequency that the location information falls into the target destination.
Optionally, in the method that processor 401 executes, the consumption class information according to the user and the user
Migration information, determine user type belonging to the user, comprising:
Based on the mapping relations between each consumption class information and each one realm type, the consumption grade letter of the user is determined
Cease corresponding target group's type；Wherein, target group's type includes multiple user types；
Based on the mapping relations between each migration information and each user type, determine that the migration information of the user is corresponding
User type.
Optionally, in the method that processor 401 executes, the corresponding target of user type belonging to the screening user
Information, comprising:
Based on mapping relations between each user type and each information pre-established, screening with belonging to the user
The corresponding information of user type, using the information screened as target information.
The computer program product of message push method and device provided by the embodiment of the present application, including store program
The computer readable storage medium of code, the instruction that program code includes can be used for executing the method in previous methods embodiment,
Specific implementation can be found in embodiment of the method, and details are not described herein.
Specifically, which can be general storage medium, such as mobile disk, hard disk, on the storage medium
Computer program when being run, above-mentioned message push method is able to carry out, so as to the information browsed based on user
With the location information of user, target information is determined, and target information is pushed to the corresponding target device of user, make
The push for obtaining target information has specific aim, avoids the wasting of resources.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in the executable non-volatile computer-readable storage medium of a processor.Based on this understanding, the application
Technical solution substantially the part of the part that contributes to existing technology or the technical solution can be with software in other words
The form of product embodies, which is stored in a storage medium, including some instructions use so that
One computer equipment (can be personal computer, server or the network equipment etc.) executes each embodiment institute of the application
State all or part of the steps of method.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory (Read-Only
Memory, ROM), random access memory (Random Access Memory, RAM), magnetic or disk etc. is various to deposit
Store up the medium of program code.
Finally, it should be noted that embodiment described above, the only specific embodiment of the application, to illustrate the application
Technical solution, rather than its limitations, the protection scope of the application is not limited thereto, although with reference to the foregoing embodiments to this Shen
It please be described in detail, those skilled in the art should understand that: anyone skilled in the art
Within the technical scope of the present application, it can still modify to technical solution documented by previous embodiment or can be light
It is readily conceivable that variation or equivalent replacement of some of the technical features；And these modifications, variation or replacement, do not make
The essence of corresponding technical solution is detached from the spirit and scope of the embodiment of the present application technical solution, should all cover the protection in the application
Within the scope of.Therefore, the protection scope of the application shall be subject to the protection scope of the claim.
Claims (10)
1. a kind of message push method characterized by comprising
It obtains target device and shows the flow information that information generates to user in the first preset time period, and obtain institute
State location information of the target device in the second preset time period；Wherein, the flow information includes information；
According to the information and the location information, user type belonging to the user is determined；
Screen the corresponding target information of user type belonging to the user；
The target information is pushed to the target device.
2. the method according to claim 1, wherein described obtain the target device in the second preset time period
Interior location information, comprising:
Obtain the location information of the target device installation acquired in real time based on location-based service LBS system.
3. the method according to claim 1, wherein described according to the information and the location information,
Determine user type belonging to the user, comprising:
The consumption class information of the user is determined according to the information, and determines the use according to the positional information
The migration information at family；Wherein, the migration information includes the target destination and each target destination that the user reaches
Corresponding frequency；
According to the migration information of the consumption class information and the user of the user, user class belonging to the user is determined
Type.
4. according to the method described in claim 3, it is characterized in that, described determine moving for the user according to the positional information
Move information, comprising:
In third preset time period, according to predeterminated position condition, the target destination that the user reaches is screened；
Calculate the frequency that the location information falls into the target destination.
5. according to the method described in claim 3, it is characterized in that, the consumption class information according to the user and described
The migration information of user determines user type belonging to the user, comprising:
Based on the mapping relations between each consumption class information and each one realm type, the consumption class information pair of the user is determined
The target group's type answered；Wherein, target group's type includes multiple user types；
Based on the mapping relations between each migration information and each user type, the corresponding user of the migration information of the user is determined
Type.
6. the method according to claim 1, wherein user type belonging to the screening user is corresponding
Target information, comprising:
Based on mapping relations between each user type and each information pre-established, screening and user belonging to the user
The corresponding information of type, using the information screened as target information.
7. a kind of message push device characterized by comprising
Module is obtained, shows the flow letter that information generates to user in the first preset time period for obtaining target device
Breath, and obtain location information of the target device in the second preset time period；Wherein, the flow information includes information
Information；
Determining module, for determining user type belonging to the user according to the information and the location information；
Screening module, for screening the corresponding target information of user type belonging to the user；
Pushing module, for the target information to be pushed to the target device.
8. device according to claim 7, which is characterized in that the determining module includes:
First determination unit, for determining the consumption class information of the user according to the information, and according to described
Location information determines the migration information of the user；Wherein, the migration information includes the target destination that the user reaches
And the corresponding frequency in each target destination；
Second determination unit, for according to the user consumption class information and the user migration information, determine described in
User type belonging to user.
9. device according to claim 8, which is characterized in that first determination unit is specifically used for:
In third preset time period, according to predeterminated position condition, the target destination that the user reaches is screened；
Calculate the frequency that the location information falls into the target destination.
10. device according to claim 8, which is characterized in that second determination unit is specifically used for:
Based on the mapping relations between each consumption class information and each one realm type, the consumption class information pair of the user is determined
The target group's type answered；Wherein, target group's type includes multiple user types；
Based on the mapping relations between each migration information and each user type, the corresponding user of the migration information of the user is determined
Type.
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| CN201910501242.1A CN110177152B (en) | 2019-06-11 | 2019-06-11 | Information pushing method and device |
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| CN201910501242.1A CN110177152B (en) | 2019-06-11 | 2019-06-11 | Information pushing method and device |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111191151A (en) * | 2019-12-20 | 2020-05-22 | 上海淇玥信息技术有限公司 | Method and device for pushing information based on POI (Point of interest) tag and electronic equipment |
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