CN110175876A - Paper-made advertising based on RFID technique launches tracking system and method - Google Patents
Paper-made advertising based on RFID technique launches tracking system and method Download PDFInfo
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- G06K17/0029—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device the arrangement being specially adapted for wireless interrogation of grouped or bundled articles tagged with wireless record carriers
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The present invention discloses a kind of paper-made advertising dispensing tracking system and method based on RFID technique, including advertising framework, advertising framework is connected with advertising carrier, accommodating chamber is formed with inside advertising framework, accommodating chamber is internally provided with the tracking component being fixed on advertising framework, and the data information of advertising framework is arranged when installing for the first time for tracking component；The back of advertising carrier is pasted with RFID label tag, and the position of RFID label tag is corresponding with the tracking position of component, and RFID label tag is used to store the data information of advertising carrier；RFID read-write module is used to read the data information of the advertising carrier of RFID label tag storage；Wireless communication module carries out wireless data transmission for tracking component, and the data information of the data information of advertising framework and advertising carrier is sent to monitoring server together.The present invention realizes the effective tracking for putting up situation, coverage area of advertising channel quotient and advertiser to paper-made advertising, facilitates the accurate evaluation that effect is launched to paper-made advertising.
Description
Technical field
The present embodiments relate to technical field of advertisement, and in particular to a kind of paper-made advertising based on RFID technique launch with
Track system and method.
Background technique
Advertisement, can production or operating plane by the information of a certain item commodity, by this commodity as a kind of spreading tool
Structure (advertiser) sends a group user and consumer to.Increased by the way that service is promoted the sale of products or solicit, contracted to user with reaching
Understanding and trust sell a kind of promotion form of purpose down to expanding.Advertisement is maximum, most fast, widest information transmitting matchmaker
It is situated between.Advertisement can excite and induce consumption.Advertisement can preferably products Presentation knowledge, consumption guidance.Advertisement can promote new product, new
The development of technology.The appearance of one new product, new technology is promoted by administration means, and not only troublesome but also slow, limitation is very big, and leads to
Advertisement is crossed, is directly met with vast consumer, new product, new technology can be made to stand firm on the market rapidly, succeeded.
Currently, paper-made advertising is that ad content is printed on paper, then posts up specific location advertising and carry out extensively
Publicity is accused, such as outdoor advertising column or advertisement position.Traditional paper-made advertising launches enterprise by advertisement and is mounted on frame by manual type
On frame, due to lacking technological means, advertising channel quotient and advertiser are unable to monitor the paper-made advertising on advertisement position and put up situation, no
The coverage area of paper-made advertising can be counted, can not accomplish the dynamically track launched to advertisement, paper-made advertising is influenced and launches effect
Accurate evaluation.
Summary of the invention
For this purpose, the embodiment of the present invention provides a kind of paper-made advertising dispensing tracking system and method based on RFID technique, it can
To realize the effective tracking for putting up situation, coverage area of advertising channel quotient and advertiser to paper-made advertising, facilitate to papery
The accurate evaluation of advertisement delivery effect.
To achieve the goals above, the embodiment of the present invention provides the following technical solutions: the paper-made advertising based on RFID technique
Tracking system is launched, including advertising framework, the advertising framework are connected with advertising carrier, appearance are formed with inside the advertising framework
Receive chamber, the accommodating chamber is internally provided with the tracking component being fixed on advertising framework, and tracking component is arranged when installing for the first time
The data information of advertising framework；The back of the advertising carrier is pasted with RFID label tag, the position of the RFID label tag with it is described
The position for tracking component is corresponding, and RFID label tag is used to store the data information of the advertising carrier；The tracking component includes
Microcontroller, RFID read-write module and wireless communication module, the RFID read-write module and the microcontroller establish connection pass
System, RFID read-write module are used to read the data information of the advertising carrier of the RFID label tag storage；The wireless communication module
It establishes a connection with the microcontroller, wireless communication module carries out wireless data transmission for the tracking component, will be wide
The data information of the data information and advertising carrier of accusing frame is sent to monitoring server together.
The preferred embodiment of tracking system is launched as the paper-made advertising based on RFID technique, the tracking component further includes electricity
Pond module, the battery module establish a connection with the microcontroller, and battery module is using long-acting battery and for institute
Tracking component is stated to be powered.
The preferred embodiment of tracking system is launched as the paper-made advertising based on RFID technique, the tracking component further includes fixed
Position module, the locating module establish a connection with the microcontroller, and locating module is for obtaining tracking component institute
The position data of the advertising framework at place.
The preferred embodiment of tracking system is launched as the paper-made advertising based on RFID technique, the locating module uses GPS
Locator or Beidou locator.
The preferred embodiment of tracking system is launched as the paper-made advertising based on RFID technique, the wireless communication module uses
NB-IoT module, 3G module, 4G module or 5G module.
The preferred embodiment that tracking system is launched as the paper-made advertising based on RFID technique, further includes monitoring server, institute
Tracking component is stated to establish a connection by the wireless communication module and the monitoring server.
The embodiment of the present invention also provides a kind of paper-made advertising dispensing tracking based on RFID technique, the tracking
The following steps are included:
The identity data information of advertising framework is predefined, the identity of advertising framework is arranged when installing for the first time for tracking component
Data information.
The identity data information for predefining advertising carrier, in advertising carrier back attaching rfid tag to be arranged, institute
State the identity data information that RFID label tag is stored with the advertising carrier；
Installation is integrated with the tracking component of RFID read-write module inside the advertising framework, and the advertising carrier is arranged
In the advertising framework, the RFID label tag is covered on the top of the RFID read-write module；
The RFID read-write module obtains the body of the advertising carrier of the RFID label tag storage according to the preset read-write cycle
Part data information, is uploaded to broadcast monitoring server；
It is updated according to the advertisement on advertising framework described in the identity data Information Statistics of the advertising carrier and advertising framework
The frequency.
The preferred embodiment of tracking, the tracking are launched as the paper-made advertising based on RFID technique further include:
The position data that advertising framework locating for the tracking component is obtained by locating module, according to the position data
Count the coverage area of the advertising carrier on the advertising framework.
The preferred embodiment of tracking is launched as the paper-made advertising based on RFID technique, the length of the read-write cycle is small
In the advertising carrier update cycle on the advertising framework；When the identity for the advertising carrier that the RFID read-write module obtains
When data information changes, determine that the advertising carrier on the advertising framework is updated.
The preferred embodiment that tracking is launched as the paper-made advertising based on RFID technique, by the identity of the advertising framework
Data information is bound with the tracking component, and the identity data information that the tracking component obtains is and the tracking component
The identity data information for the advertising carrier bound.
The embodiment of the present invention has the advantages that accommodating chamber is internally provided with the tracking component being fixed on advertising framework,
Track the identity data information in component comprising advertising framework.The back of advertising carrier is pasted with RFID label tag, RFID label tag
Position is corresponding with the tracking position of component, and RFID label tag is used to store the data information of advertising carrier；Tracking component includes
Microcontroller, RFID read-write module and wireless communication module, RFID read-write module establish a connection with microcontroller, and RFID is read
Writing module is used to read the data information of the advertising carrier of RFID label tag storage；Wireless communication module and microcontroller establish connection
Relationship, wireless communication module carries out wireless data transmission for tracking component, by the data information and advertising carrier of advertising framework
Data information be sent to monitoring server together.What technical solution of the present invention can accurately understand paper-made advertising puts up situation, can
To determine the position of advertising framework, advertising channel quotient and advertiser may be implemented, situation, coverage area are puted up to paper-made advertising
Effective tracking, facilitate to paper-made advertising launch effect accurate evaluation.
Detailed description of the invention
It, below will be to embodiment party in order to illustrate more clearly of embodiments of the present invention or technical solution in the prior art
Formula or attached drawing needed to be used in the description of the prior art are briefly described.It should be evident that the accompanying drawings in the following description is only
It is merely exemplary, it for those of ordinary skill in the art, without creative efforts, can also basis
The attached drawing of offer, which is extended, obtains other implementation attached drawings.
Fig. 1 is that the paper-made advertising based on RFID technique provided in the embodiment of the present invention launches tracking system structural representation
Figure；
Fig. 2 is that the paper-made advertising based on RFID technique provided in the embodiment of the present invention launches the signal of tracking system frame
Figure；
Fig. 3 is that the paper-made advertising based on RFID technique provided in the embodiment of the present invention launches the signal of tracking process
Figure.
In figure: 1, advertising framework；2, advertising carrier；3, accommodating chamber；4, component is tracked；5, RFID label tag；6, microcontroller；
7, RFID read-write module；8, wireless communication module；9, battery module；10, locating module；11, monitoring server.
Specific embodiment
Embodiments of the present invention are illustrated by particular specific embodiment below, those skilled in the art can be by this explanation
Content disclosed by book is understood other advantages and efficacy of the present invention easily, it is clear that described embodiment is the present invention one
Section Example, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art are not doing
Every other embodiment obtained under the premise of creative work out, shall fall within the protection scope of the present invention.
Referring to Fig. 1 and Fig. 2, a kind of paper-made advertising dispensing tracking system based on RFID technique, including advertising framework are provided
1, the advertising framework 1 is pasted with advertising carrier 2, is formed with accommodating chamber 3 inside the advertising framework 1, inside the accommodating chamber 3
It is provided with the tracking component 4 being fixed on advertising framework 1, the data letter of configuration advertising framework 1 when tracking component 4 is installed for the first time
Breath；The back of the advertising carrier 2 is pasted with RFID label tag 5, and the RFID label tag 5 is located at the outside of the tracking component 4,
RFID label tag 5 is used to store the data information of the advertising carrier 2；The tracking component 4 includes microcontroller 6, RFID read-write
Module 7 and wireless communication module 8, the RFID read-write module 7 establish a connection with the microcontroller 6, RFID read-write mould
Block 7 is used to read the data information for the advertising carrier 2 that the RFID label tag 5 stores；The wireless communication module 8 and the micro-control
Device 6 processed establishes a connection, and wireless communication module 8 carries out wireless data transmission for the tracking component 4, by advertising framework 1
Data information and the data information of advertising carrier 2 be sent to monitoring server 11 together.
Specifically, 5 model H47M4QT of RFID label tag, distance of reaction 300-1200 (cm) used in the embodiment of the present invention；
Memory capacity 512bit, 2 byte/32 piece (bits), access time 0.01 (MS), erasing and writing life 100000 (secondary).RFID read-write
Module 7 uses JRD-100, sufficiently supports to meet UHF EPC Gen2 (ISO18000-6C) agreement electronic tag；It is touched using label
Hit Processing Algorithm, high recognition rate；Working frequency FCC902~928MHz, CE865~868MHz (can be by country variant or areas
It is required that adjustment), output power: maximum 26dBm (adjustable)；Read distance > 2 meter；USB interface takes electricity, is not necessarily to external power supply.
Paper-made advertising based on RFID technique is launched in one embodiment of tracking system, and the tracking component 4 further includes
Battery module 9, the battery module 9 establish a connection with the microcontroller 6, and battery module 9 is used in combination using long-acting battery
It is powered in the tracking component 4.Specifically, long-acting battery can use lithium battery, battery core specification: 3.2V 6000mAh
32650 ferric phosphate lithium cells；Battery specifications: 32650 ferric phosphate lithium cell 4S8P of 12.8V 45Ah；Nominal voltage: 12.8V；Mark
Claim capacity: 45Ah, 0.2C electric discharge；Initial internal resistance :≤60m Ω；Battery charge cutoff voltage: 14.6V；Battery discharge cut-off electricity
Pressure: 10.0V；Charging current: standard is filled: 0.1C, fast charge: 0.2C；Working environment: charging: 10 DEG C~45 DEG C, electric discharge: -10 DEG C~
+ 60 DEG C, 35~85%RH, high safety, long-life, high/low temperature are high-efficient, have and overcharge protection, Cross prevention, and electric discharge overcurrent is protected
Shield, discharge short defencive function.
Paper-made advertising based on RFID technique is launched in one embodiment of tracking system, and the tracking component 4 further includes
Locating module 10, the locating module 10 establish a connection with the microcontroller 6, locating module 10 for obtain it is described with
The position data of advertising framework 1 locating for track component 4.The locating module 10 uses GPS locator or Beidou locator.
Specifically, GPS locator can use MXT2702 high-precision GPS positioning chip, BDS/GPS/GLONASS/GALILEO/ is supported
The signal systems such as QZSS/SBAS are, it can be achieved that single system independence and multisystem combined positioning.Anti-interference, low-power consumption supports that auxiliary is fast
Speed positioning and pseudo range difference enhancing, can quickly position in complicated applications environment, realize sub_meter position precision, can completely track
The location requirement of system.
Specifically, Beidou locator can use HD8040 chip, HD8040 is domestic base band and radio frequency integrated SoC core
Piece supports Beidou No. three service signals B1C, B2a, supports all Civil Navigation Aids Systems in the whole world such as BDS, GPS, while also supporting more
Frequency point signal.The chip is also integrated with FPU Float Point Unit, and computing capability is practical to rise to 40% or more.HD8040 is in standard single-point
The positioning accuracy of sub-meter grade can be achieved in the case where positioning；It can more be realized centimetre under ground enhancing or star base enhancing aided case
Grade/millimetre-sized positioning accuracy, consecutive tracking power consumption decline 30%, minimum stand-by power consumption can be reduced to 1uA or so.
Paper-made advertising based on RFID technique is launched in one embodiment of tracking system, and the wireless communication module 8 is adopted
With NB-IoT module, 3G module, 4G module or 5G module.Wireless communication module 8 carries out wireless data biography for tracking component 4
It is defeated.Specifically, NB-IoT module can use BG36, BG36 to support maximum uplink and downlink rate 375Kbps, and there is ultralow function
Consumption.BG36 in design the compatible EG91/EG95 for moving remote communication LTE series, LTE Cat NB1 (NB-IoT) series BC95,
The M35 of UG35/UG96 and the GSM/GPRS series of UMTS/HSPA series realizes super low-power consumption.
Specifically, 5G module can use Ba Long 5000, while supporting 2G, 3G, 4G and 5G.And support TDD and FDD complete
Spectral coverage.Under 5G network 6GHZ frequency range, Ba Long 5000, which downloads peak value, can achieve 6Gbps, theoretical most relative superiority or inferiority under millimeter wave mode
Load speed is 6.5Gbps, is 10 times of traditional 4G.
Paper-made advertising based on RFID technique is launched in one embodiment of tracking system, further includes monitoring server 11,
The tracking component 4 is established a connection by the wireless communication module 8 with the monitoring server 11.Pass through monitoring service
Device 11 updates the frequency, monitoring according to the advertisement on the identity data Information Statistics advertising framework 1 of advertising carrier 2 and advertising framework 1
Server 11 counts the coverage area of the advertising carrier 2 on advertising framework 1 according to position data.
Referring to Fig. 3, the embodiment of the present invention also provides a kind of paper-made advertising dispensing tracking based on RFID technique, described
Tracking the following steps are included:
S1: predefining the identity data information of advertising framework 1, and advertising framework 1 is arranged when installing for the first time for tracking component 4
Identity data information；
S2: the identity data information of advertising carrier 2 is predefined, in 2 back attaching rfid mark of advertising carrier to be arranged
Label 5, the RFID label tag 5 is stored with the identity data information of the advertising carrier 2；
S3: installation is integrated with the tracking component 4 of RFID read-write module 7 inside the advertising framework 1, and the advertisement is carried
Body 2 is arranged in the advertising framework 1, and the RFID label tag 5 is covered on the top of the RFID read-write module 7；
S4: the RFID read-write module 7 obtains the advertising carrier that the RFID label tag 5 stores according to the preset read-write cycle
2 identity data information, is uploaded to broadcast monitoring server；
S5: according to wide on advertising framework 1 described in the identity data Information Statistics of the advertising carrier 2 and advertising framework 1
It accuses and updates the frequency.
Paper-made advertising based on RFID technique is launched in one embodiment of tracking, by the body of the advertising framework 1
Part data information is bound with the tracking component 4, the identity data information of tracking component 4 acquisition for and the tracking
The identity data information for the advertising carrier 2 that component 4 is bound.The tracking further includes obtaining institute by locating module 10
The position data for stating advertising framework 1 locating for tracking component 4 counts the advertising framework according to the position data
The coverage area of advertising carrier 2 on 1.The length of the read-write cycle is less than the advertising carrier 2 on the advertising framework 1 and updates
Period；When the identity data information for the advertising carrier 2 that the RFID read-write module 7 obtains changes, described in judgement
Advertising carrier 2 on advertising framework 1 is updated.
Accommodating chamber of the embodiment of the present invention 3 is internally provided with the tracking component 4 being fixed on advertising framework 1, and tracking component exists
Installation for the first time is the identity data information of configuration storage advertising framework 1, and the back of advertising carrier 2 is pasted with RFID label tag 5, RFID
The installation site of label 5 is corresponding with the tracking installation site of component 4, and RFID label tag 5 is used to store the data letter of advertising carrier 2
Breath；It tracks component 4 and includes microcontroller 6, RFID read-write module 7 and wireless communication module 8, RFID read-write module 7 and microcontroller
Device 6 establishes a connection, and RFID read-write module 7 is used to read the advertising carrier 2 of the storage of RFID label tag 5；Wireless communication module 8 with
Microcontroller 6 establishes a connection, and wireless communication module 8 carries out wireless data transmission for tracking component 4.Predefine advertisement
The identity data information of frame 1 and advertising carrier 2, in 2 back attaching rfid tag 5 of advertising carrier to be arranged, RFID label tag 5
It is stored with the identity data information of advertising carrier 2.Installation is integrated with the tracking group of RFID read-write module 7 inside advertising framework 1
Part 4, tracking component configure the identity data information of advertising framework 1 when installing for the first time.Advertising carrier 2 is arranged in advertising framework 1
In, RFID label tag 5 is covered on the top of RFID read-write module 7.RFID read-write module 7 obtains RFID according to the preset read-write cycle
The identity data information for the advertising carrier 2 that label 5 stores.According to the identity data Information Statistics of advertising carrier 2 and advertising framework 1
Advertisement on advertising framework 1 updates the frequency.What technical solution of the present invention can accurately understand paper-made advertising puts up situation, can be true
The position for determining advertising framework 1, may be implemented advertising channel quotient and advertiser to paper-made advertising put up situation, coverage area has
Effect tracking facilitates the accurate evaluation that effect is launched to paper-made advertising.
Although above having used general explanation and specific embodiment, the present invention is described in detail, at this
On the basis of invention, it can be made some modifications or improvements, this will be apparent to those skilled in the art.Therefore,
These modifications or improvements without departing from theon the basis of the spirit of the present invention are fallen within the scope of the claimed invention.
Claims (10)
1. the paper-made advertising based on RFID technique launches tracking system, including advertising framework (1), advertising framework (1) connection
There are advertising carrier (2), which is characterized in that be formed with accommodating chamber (3) inside the advertising framework (1), the accommodating chamber (3) is internal
It is provided with the tracking component (4) being fixed on advertising framework (1), the back of the advertising carrier (2) is pasted with RFID label tag
(5), the position of the RFID label tag (5) is corresponding with the tracking position of component (4), and RFID label tag (5) is for storing institute
State the data information of advertising carrier (2)；The tracking component (4) includes microcontroller (6), RFID read-write module (7) and wireless
Communication module (8), the RFID read-write module (7) establish a connection with the microcontroller (6), RFID read-write module (7)
For reading the data information of the advertising carrier (2) of the RFID label tag (5) storage；The wireless communication module (8) with it is described
Microcontroller (6) establishes a connection, and wireless communication module (8) carries out wireless data transmission for the tracking component (4).
2. paper-made advertising according to claim 1 based on RFID technique launches tracking system, which is characterized in that it is described with
Track component (4) further includes battery module (9), and the battery module (9) establishes a connection with the microcontroller (6), battery
Module (9) is using long-acting battery and for being powered to the tracking component (4).
3. paper-made advertising according to claim 1 based on RFID technique launches tracking system, which is characterized in that it is described with
Track component (4) further includes locating module (10), and the locating module (10) establishes a connection with the microcontroller (6), fixed
Position module (10) is used to obtain the position data of advertising framework (1) locating for tracking component (4).
4. the paper-made advertising according to claim 3 based on RFID technique launches tracking system, which is characterized in that described fixed
Position module (10) uses GPS locator or Beidou locator.
5. the paper-made advertising according to claim 1 based on RFID technique launches tracking system, which is characterized in that the nothing
Line communication module (8) uses NB-IoT module, 3G module, 4G module or 5G module.
6. the paper-made advertising according to claim 1 based on RFID technique launches tracking system, which is characterized in that further include
Monitoring server (11), the tracking component (4) are established by the wireless communication module (8) and the monitoring server (11)
Connection relationship.
7. paper-made advertising based on RFID technique launches tracking, which is characterized in that the tracking the following steps are included:
The identity data information of advertising framework (1) is predefined, advertising framework (1) is arranged when installing for the first time in tracking component (4)
Identity data information；
The identity data information for predefining advertising carrier (2), in advertising carrier (2) back attaching rfid tag to be arranged
(5), the RFID label tag (5) is stored with the identity data information of the advertising carrier (2)；
Installation is integrated with the tracking component (4) of RFID read-write module (7) inside the advertising framework (1), and the advertisement is carried
Body (2) is arranged in the advertising framework (1), and the RFID label tag (5) is covered on the top of the RFID read-write module (7)；
The RFID read-write module (7) obtains the advertising carrier (2) of RFID label tag (5) storage according to the preset read-write cycle
Identity data information, be uploaded to broadcast monitoring server；
According to the advertisement on advertising framework (1) described in the identity data Information Statistics of the advertising carrier (2) and advertising framework (1)
Update the frequency.
8. paper-made advertising according to claim 7 based on RFID technique launches tracking, which is characterized in that it is described with
Track method further include: by locating module (10) obtain it is described tracking component (4) locating for advertising framework (1) positional number it is believed that
Breath counts the coverage area of the advertising carrier (2) on the advertising framework (1) according to the position data.
9. the paper-made advertising according to claim 7 based on RFID technique launches tracking, which is characterized in that the reading
The length of write cycle time is less than advertising carrier (2) update cycle on the advertising framework (1)；When the RFID read-write module (7)
When the identity data information of the advertising carrier (2) obtained changes, the advertising carrier on the advertising framework (1) is determined
(2) it is updated.
10. the paper-made advertising according to claim 7 based on RFID technique launches tracking, which is characterized in that by institute
The identity data information and the tracking component (4) for stating advertising framework (1) are bound, the body that tracking component (4) obtains
The identity data information for the advertising carrier (2) that part data information is and tracking component (4) is bound.
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| CN201910563897.1A CN110175876A (en) | 2019-06-26 | 2019-06-26 | Paper-made advertising based on RFID technique launches tracking system and method |
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| CN201910563897.1A CN110175876A (en) | 2019-06-26 | 2019-06-26 | Paper-made advertising based on RFID technique launches tracking system and method |
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