CN110175871B - Advertisement content monitoring method and device based on map interaction interface - Google Patents
Advertisement content monitoring method and device based on map interaction interface Download PDFInfo
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- CN110175871B CN110175871B CN201910390877.9A CN201910390877A CN110175871B CN 110175871 B CN110175871 B CN 110175871B CN 201910390877 A CN201910390877 A CN 201910390877A CN 110175871 B CN110175871 B CN 110175871B
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/48—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/907—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
- G06F16/909—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using geographical or spatial information, e.g. location
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
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- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
Abstract
The embodiment of the invention discloses an advertisement content monitoring method and device based on a map interactive interface, comprising the following steps: receiving an advertisement content query request sent by a terminal, wherein the advertisement content query request carries target position information and is used for indicating to acquire advertisement content of advertisement equipment corresponding to the target position information; acquiring N advertisement devices corresponding to the target position information from a preset map and displaying the N advertisement devices to the terminal; receiving display request information sent by the terminal, wherein the display request information carries M advertisement devices in the N advertisement devices and playing time corresponding to the M advertisement devices respectively, and sending advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices to the terminal so as to respond to an advertisement content query request sent by the terminal. By adopting the means, the problem that the user needs to go to the site for checking in the prior art is solved, and the method is very convenient.
Description
Technical Field
The invention relates to the technical field of computers, in particular to an advertisement content monitoring method and device based on a map interactive interface.
Background
In recent years, with the rapid development of economy in China, high-rise buildings are in mass emergence, and elevators are increasingly widely used as ideal riding tools. As the number of people riding an elevator per day is more than millions. Therefore, more and more merchants focus on the elevator, and attach the product propaganda advertisement of themselves to the elevator.
At present, the existing elevator advertisement propaganda mode mainly comprises an electronic advertisement, the mode needs to be realized by means of an electronic display screen, the electronic display screen is arranged on the inner wall of an elevator box body, and a merchant shoots advertisement contents into video short sheets to be played circularly through the electronic display screen, so that the propaganda effect is achieved. However, for the delivery party who delivers the electronic advertisement, when the relevant picture information of the delivery advertisement is needed to be known, the user needs to go to the site to watch, which is very troublesome, and when some delivery parties deliver a lot of advertisements, the area is relatively wide, the method is very inconvenient.
Disclosure of Invention
The embodiment of the application provides an advertisement content monitoring method and device based on a map interactive interface, which can realize corresponding advertisement content viewing at any time and any place and are very convenient.
A first aspect of an embodiment of the present application provides an advertisement content monitoring method based on a map interactive interface, including:
receiving an advertisement content query request sent by a terminal, wherein the advertisement content query request carries target position information and is used for indicating to acquire advertisement content of advertisement equipment corresponding to the target position information;
n advertising devices corresponding to the target position information are obtained from a preset map and displayed to the terminal, wherein N is a positive integer;
receiving display request information sent by the terminal, wherein the display request information carries M advertisement devices in the N advertisement devices and playing time corresponding to the M advertisement devices respectively, and the request information is used for indicating to display advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices respectively, wherein the playing time comprises real-time playing time and/or historical playing time, M is a positive integer, and M is not more than N;
and sending advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices to the terminal so as to respond to the advertisement content inquiry request sent by the terminal.
Optionally, the advertisement content query request further carries identification information of the terminal, and after the receiving the advertisement content query request sent by the terminal, before acquiring N advertisement devices corresponding to the target location information from a preset map and displaying the N advertisement devices to the terminal, the method includes:
confirming whether the terminal has permission to inquire advertisement content according to the identity information of the terminal; and if the terminal has the authority of inquiring the advertisement content, triggering and executing the N advertisement devices corresponding to the target position information from the preset map and displaying the N advertisement devices to the terminal.
Optionally, the acquiring N advertisement devices corresponding to the target location information from a preset map and displaying the N advertisement devices to the terminal includes:
acquiring N advertisement devices corresponding to the target position information from the preset map, and respectively setting identifiers for the N advertisement devices, wherein the identifiers comprise drawing pins and/or preset patterns and/or characters and/or links with preset colors;
and displaying the N advertisement devices with the marks set in the preset map to the terminal.
Optionally, the receiving the display request information sent by the terminal, where the display request information carries M advertisement devices in the N advertisement devices and playing times corresponding to the M advertisement devices respectively, includes:
Receiving a request sent by a terminal for clicking the M advertisement equipment identifiers;
acquiring advertisement contents corresponding to the M advertisement devices from an advertisement play log library;
receiving playing time which is sent by the terminal and corresponds to the M advertising devices respectively;
and displaying the advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices to the terminal.
Optionally, after receiving the playing time corresponding to the M advertisement devices sent by the terminal, before displaying the advertisement content of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices to the terminal, the method includes:
confirming whether the advertisement content corresponding to the playing time is matched with the identity information of the terminal;
if the advertisement content is matched with the advertisement content, confirming that the terminal has the authority to view the advertisement content of the playing time;
if the advertisement content is not matched with the advertisement content, the terminal is confirmed to have no authority to view the advertisement content of the playing time.
Optionally, the M advertisement devices include a first advertisement device, the display request information carries the first advertisement device and a first time, and the method further includes:
Receiving a request for acquiring a monitoring video sent by the terminal, wherein the request for acquiring the monitoring video carries a first position and a first time, and the first position corresponds to the position of a first advertising device;
acquiring a monitoring video of the first time corresponding to the first position from a monitoring picture database;
displaying the monitoring video to the terminal;
or receiving a request for acquiring the monitoring video sent by the terminal, wherein the request for acquiring the monitoring video carries a first position and a first time, and the first position corresponds to the position of the first advertising equipment;
acquiring a monitoring video of the first time corresponding to the first position from a monitoring picture database;
confirming whether the playing content of the first advertising equipment corresponding to the monitoring video is consistent with the advertising content of the first time corresponding to the first advertising equipment acquired from the advertising playing log library;
and if the advertisement content is consistent, sending advertisement content monitoring and playing consistent information to the terminal.
Optionally, the method further comprises:
receiving a replacement request for replacing a first advertisement picture of first advertisement equipment sent by a terminal, wherein the replacement request carries a second advertisement picture, and the request is used for indicating that the first advertisement picture of the first advertisement equipment is replaced by the second advertisement picture;
Confirming whether the terminal has the replacement authority;
if the second advertisement picture has the replacement authority, whether the second advertisement picture meets the preset display requirement or not is confirmed;
if yes, replacing the first advertisement picture with a second advertisement picture so as to respond to the replacement request;
if not, a prompt message is sent to the terminal to indicate that the replacement is unsuccessful.
A second aspect of the embodiments of the present application provides an advertisement content monitoring apparatus based on a map interaction interface, including:
the first receiving module is used for receiving an advertisement content query request sent by a terminal, wherein the advertisement content query request carries target position information, and the advertisement content query request is used for indicating to acquire advertisement content of advertisement equipment corresponding to the target position information;
the acquisition module is used for acquiring N advertising devices corresponding to the target position information from a preset map and displaying the N advertising devices to the terminal, wherein N is a positive integer;
the second receiving module is used for receiving display request information sent by the terminal, wherein the display request information carries M advertisement devices in the N advertisement devices and playing time corresponding to the M advertisement devices respectively, the request information is used for indicating to display advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices respectively, the playing time comprises real-time playing time and/or historical playing time, M is a positive integer, and M is not more than N;
And the sending module is used for sending the advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices to the terminal so as to respond to the advertisement content inquiry request sent by the terminal.
A third aspect of the embodiments of the present application provides a monitoring server, including a processor, an input device, an output device, and a memory, where the processor, the input device, the output device, and the memory are connected to each other, and the memory is configured to store a computer program, where the computer program includes program instructions, and where the processor is configured to invoke the program instructions to perform the method.
A fourth aspect of the embodiments provides a computer readable storage medium storing a computer program for execution by a processor to implement the method.
The implementation of the embodiment of the application has at least the following beneficial effects:
according to the embodiment of the application, the query request of the advertisement content of the target position sent by the terminal is received, N advertisement devices corresponding to the target position information are obtained from the preset map, and after the request of the advertisement content of the specific advertisement device corresponding to the specific time is sent by the terminal, the corresponding advertisement content is displayed. By adopting the means, the problem that the user needs to go to the site for checking in the prior art is solved, and the method is very convenient; and through carrying out the show of advertising equipment in preset map, the terminal of being convenient for carries out the selection of corresponding advertising equipment, and is very directly perceived, and user experience is good.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Wherein:
FIG. 1 is an interaction schematic diagram of an advertisement content monitoring method based on a map interaction interface according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart of an advertisement content monitoring method based on a map interactive interface according to an embodiment of the present invention;
FIG. 3 is a schematic flow chart of an advertisement content monitoring method based on a map interactive interface according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a monitoring server according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an advertisement content monitoring apparatus based on a map interactive interface according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are within the scope of the present disclosure.
The terms first, second and the like in the description and in the claims of the present application and in the above-described figures, are used for distinguishing between different objects and not for describing a particular sequential order. Furthermore, the terms "comprise" and "have," as well as any variations thereof, are intended to cover a non-exclusive inclusion. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those listed steps or elements but may include other steps or elements not listed or inherent to such process, method, article, or apparatus.
Reference in the specification to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment may be included in at least one embodiment of the application. The appearances of such phrases in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Those of skill in the art will explicitly and implicitly understand that the embodiments described herein may be combined with other embodiments.
Referring to fig. 1, fig. 1 is an interaction schematic diagram of an advertisement content monitoring method based on a map interaction interface according to an embodiment of the present application. As shown in fig. 1, it may include a server 101 and a terminal 102, specifically as follows:
The server 101 receives an advertisement content query request sent by the terminal 102, wherein the advertisement content query request carries target position information, and the advertisement content query request is used for indicating the server 101 to acquire advertisement content of advertisement equipment corresponding to the target position information; the server 101 obtains N advertisement devices corresponding to the target position information from a preset map and displays the N advertisement devices to the terminal 102, wherein N is a positive integer; the server 101 receives display request information sent by the terminal 102, where the display request information carries M advertisement devices in the N advertisement devices and playing times corresponding to the M advertisement devices, and the request information is used to indicate to display advertisement contents of the M advertisement devices corresponding to the playing times corresponding to the M advertisement devices, where the playing times include real-time playing times and/or historical playing times, M is a positive integer, and M is not greater than N; the server 101 sends advertisement contents of the M advertisement devices corresponding to the playing times of the M advertisement devices to the terminal 102, respectively, so as to respond to the advertisement content query request sent by the terminal 102.
According to the embodiment of the application, the query request of the advertisement content of the target position sent by the terminal is received, N advertisement devices corresponding to the target position information are obtained from the preset map, and after the request of displaying the advertisement content of the specific advertisement device in the specific time sent by the terminal is received, the corresponding advertisement content is displayed. By adopting the means, the problem that the user needs to go to the site for checking in the prior art is solved, and the method is very convenient; and through carrying out the show of advertising equipment in preset map, the terminal of being convenient for carries out the selection of corresponding advertising equipment based on specific position etc. very directly perceived, user experience is good.
Referring to fig. 2, fig. 2 is a flow chart of an advertisement content monitoring method based on a map interactive interface according to an embodiment of the present application. As shown in fig. 2, it may include steps 201-204, as follows:
201. receiving an advertisement content query request sent by a terminal, wherein the advertisement content query request carries target position information and is used for indicating to acquire advertisement content of advertisement equipment corresponding to the target position information;
if the server receives a request for acquiring the advertisement content sent by the terminal so as to monitor the playing condition of the corresponding advertisement content, the server inputs a keyword of a corresponding position, for example, the keyword can be an xx-area xx apartment building;
202. N advertising devices corresponding to the target position information are obtained from a preset map and displayed to the terminal, wherein N is a positive integer;
the server acquires a plurality of advertisement devices corresponding to the position from a preset map, and if a plurality of advertisement devices are correspondingly arranged in a plurality of elevators in one building, all the advertisement devices meeting the position information are displayed in the preset map;
the position obtained from the preset map corresponding to the target position may be a real position or a corresponding position processed by a corresponding mapping relation and the like;
preferably, step 202 may comprise:
a1, acquiring N advertisement devices corresponding to the target position information from the preset map, and respectively setting identifiers for the N advertisement devices, wherein the identifiers comprise drawing pins and/or preset patterns and/or characters and/or links with preset colors;
optionally, the N advertisement devices may be provided with a flag, for example, a thumbtack may be provided, or a corresponding pattern, for example, a smiling face, or text information, for example, text information or code information for distinguishing different advertisement devices, or a link may be used to display advertisement content corresponding to the device.
A2, displaying the N advertisement devices with the marks set in the preset map to the terminal.
The advertisement equipment corresponding to the position information is provided with the identification and then displayed, so that the terminal is convenient to select specific equipment and then display the content, and the method is quite visual and convenient.
Specifically, after step A1, before A2, further includes:
confirming whether the N advertising devices are distributed on at least two floors;
if yes, respectively acquiring advertisement devices positioned on the same layer in the N advertisement devices;
and respectively displaying the advertising devices positioned on the same layer to preset positions in the preset map, wherein different layers correspond to different preset positions in the preset map.
If 8 advertisement devices are obtained, 1, 2 and 3 are located at the same layer, 4, 5 and 6 are located at the same layer, 7 and 8 are located at the same layer, then the advertisement devices 1, 2 and 3 are placed at a first preset position in a preset map, the advertisement devices 4, 5 and 6 are placed at a second preset position in the preset map, the advertisement devices 7 and 8 are placed at a third preset position in the preset map, the different preset positions can be set according to a hierarchy or tiled for display, for example, the advertisement devices of the first layer are displayed to the left side of a picture of the preset map after the local area is enlarged at the corresponding target position, and the advertisement devices of the second layer are displayed in a middle area and the like;
Specifically, a plurality of devices located on the same layer can be displayed according to a specific shape, for example, when the same layer contains a plurality of advertisement devices, when exceeding a preset value, the plurality of advertisement devices are displayed at preset positions of a preset map according to the preset shape so as to be convenient for management, ordered display and the like; the preset shape may be rectangular or diamond, for example, the advertisement devices may be distributed on each side of the preset shape, or may be located in the preset shape.
Optionally, after the step 201, before the step 202, the method may include:
the advertisement content inquiry request also carries the identification information of the terminal, and confirms whether the terminal has the authority of inquiring the advertisement content or not according to the identification information of the terminal; and if the terminal has the authority of inquiring the advertisement content, triggering and executing the N advertisement devices corresponding to the target position information from the preset map and displaying the N advertisement devices to the terminal.
203. Receiving display request information sent by the terminal, wherein the display request information carries M advertisement devices in the N advertisement devices and playing time corresponding to the M advertisement devices respectively, and the request information is used for indicating to display advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices respectively, wherein the playing time comprises real-time playing time and/or historical playing time, M is a positive integer, and M is not more than N;
The playing time can be the current real-time playing time, or can be the specific playing time period traced back to the history, etc.;
if M is 1, receiving display request information sent by the terminal, wherein the display request information carries first advertising equipment and first time in the N advertising equipment, and the request information is used for indicating to display advertising content of the first advertising equipment corresponding to the first time;
of course, the advertisement contents of at least two advertisement devices can be displayed at the same time, or the same time or different times can be used;
preferably, when the acquiring terminal operates the identifier of any one of the advertisement devices, the acquiring terminal indicates that the terminal wants to view the advertisement content of the corresponding advertisement device, namely, to perform corresponding display, where the advertisement content may be displayed directly at a position near the selected identifier in the preset map, or may be displayed in another window or interface, etc. Alternatively, there may be an invisible link at a corresponding position of the identifier, and when the terminal selects the identifier, the terminal correspondingly triggers the corresponding link, that is, displays the corresponding advertisement content in real time, or receives time information sent by the terminal, and further obtains advertisement content corresponding to the time information from the advertisement play log library.
The mark can be clicked, dragged, double-clicked or the like. If clicking, normal screen size, speed, etc. can be set for display, and if dragging, screen enlarging, reducing, etc. according to the corresponding scale size can be set, although the corresponding form is not limited thereto.
Further, the step 203 may include:
receiving a request sent by a terminal for clicking the M advertisement equipment identifiers;
acquiring advertisement contents corresponding to the M advertisement devices from an advertisement play log library;
receiving playing time which is sent by the terminal and corresponds to the M advertising devices respectively;
and displaying the advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices to the terminal.
If the first advertisement equipment is used, receiving a request sent by the terminal for clicking the first advertisement equipment identification;
acquiring advertisement content corresponding to the first advertisement equipment from an advertisement play log library;
receiving a first time sent by the terminal;
and displaying the advertisement content corresponding to the first time to the terminal.
For the request of acquiring the real-time picture, the picture can be directly fetched and displayed.
After receiving the playing time corresponding to the M advertisement devices sent by the terminal, before displaying the advertisement content of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices to the terminal, the method includes:
confirming whether the advertisement content corresponding to the playing time is matched with the identity information of the terminal;
if the advertisement content is matched with the advertisement content, confirming that the terminal has the authority to view the advertisement content of the playing time;
if the advertisement content is not matched with the advertisement content, the terminal is confirmed to have no authority to view the advertisement content of the playing time.
If the terminal wants to acquire the advertisement content such as 2 PM of 5 month 3, the server confirms whether the advertisement brand of the time is matched with the identity information of the terminal, if so, the terminal is provided with the authority to view the advertisement content corresponding to the time, and if not, the server confirms that the terminal is not provided with the authority to view the advertisement content of the playing time.
204. And sending advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices to the terminal so as to respond to the advertisement content inquiry request sent by the terminal.
According to the embodiment of the application, the query request of the advertisement content of the target position sent by the terminal is received, N advertisement devices corresponding to the target position information are obtained from the preset map, and after the request of the advertisement content of the specific advertisement device corresponding to the specific time is sent by the terminal, the corresponding advertisement content is displayed. By adopting the means, the problem that the user needs to go to the site for checking in the prior art is solved, and the method is very convenient; and through carrying out the show of advertising equipment in preset map, the terminal of being convenient for carries out the selection of corresponding advertising equipment based on specific position etc. very directly perceived, user experience is good.
Referring to fig. 3, fig. 3 is a flow chart of an advertisement content monitoring method based on a map interactive interface according to an embodiment of the present application. As shown in fig. 3, for obtaining the advertisement content of the first advertisement device and the corresponding first time, it may include steps 301-307, which are specifically as follows:
301. receiving an advertisement content query request sent by a terminal, wherein the advertisement content query request carries target position information and is used for indicating to acquire advertisement content of advertisement equipment corresponding to the target position information;
302. N advertising devices corresponding to the target position information are obtained from a preset map and displayed to the terminal, wherein N is a positive integer;
303. receiving display request information sent by the terminal, wherein the display request information carries first advertising equipment and first time in the N advertising equipment, and the request information is used for indicating to display advertising content of the first advertising equipment corresponding to the first time;
304. sending advertisement content of the first advertisement device corresponding to the first time to the terminal so as to respond to an advertisement content inquiry request sent by the terminal;
of course, the number of advertising devices is not limited herein, and the same screen may present the advertising content of one, two, or several advertising devices.
305. Receiving a request for acquiring a monitoring video sent by the terminal, wherein the request for acquiring the monitoring video carries a first position and a first time, and the first position corresponds to the position of the first advertising equipment;
306. acquiring a monitoring video of the first time corresponding to the first position from a monitoring picture database;
307. and displaying the monitoring video to the terminal.
Optionally, steps 305-307 may be replaced with:
b1, receiving a request for acquiring a monitoring video sent by the terminal, wherein the request for acquiring the monitoring video carries a first position and a first time, and the first position corresponds to the position of the first advertising equipment;
b2, acquiring a monitoring video of the first time corresponding to the first position from a monitoring picture database;
b3, confirming whether the playing content of the first advertising device corresponding to the monitoring video is consistent with the advertising content corresponding to the first time acquired from the advertising playing log library;
and B4, if the advertisement content is consistent, sending advertisement content monitoring and playing consistent information to the terminal.
The content of the corresponding advertisement equipment playing picture in the monitoring video is compared with the advertisement content in the directly acquired advertisement playing log library, so that the consistency of the information of the content and the advertisement content is confirmed, the self-help of the advertisement delivery party is further ensured, and the user experience is good.
Further, when the terminal wants to query the advertising device based on the advertisement word, the method further comprises:
receiving a query request for querying a first advertisement word sent by a terminal, wherein the query request carries the first advertisement word and is used for indicating advertisement equipment for acquiring the first advertisement word;
Confirming the label of the first advertisement word from a preset advertisement word label database;
if the selected first advertisement word is shampoo, confirming that the label of the first advertisement word is daily necessities and the like;
according to the label of the first advertisement word, confirming the advertisement series to which the first advertisement word belongs;
confirming that the advertisement series to which the first advertisement word belongs is a daily necessities series and the like;
acquiring advertisements containing the advertisement words from the advertisement series to which the first advertisement words belong;
the server obtains advertisement equipment for playing the advertisement from an advertisement management database.
Acquiring an advertisement containing the first advertisement word shampoo from a plurality of advertisements of the daily necessities series; and further confirms the advertising device that played the advertisement. By adopting the means, the method is very convenient and high in efficiency, and improves the user experience.
Further, the method further comprises:
the server receives a replacement request for replacing a first advertisement picture of first advertisement equipment sent by a terminal, wherein the replacement request carries a second advertisement picture, and the request is used for indicating that the first advertisement picture is replaced by the second advertisement picture;
the server confirms whether the terminal has the replacement authority;
If the second advertisement picture has the replacement authority, the server confirms whether the second advertisement picture meets the preset display requirement or not;
the preset display requirement can be advertisement theme, whether advertisement content is suspected of sensitive information and the like, or whether the advertisement picture size exceeds the display requirement and the like;
if yes, the server changes the first advertisement picture into a second advertisement picture so as to respond to the change request of the terminal;
if not, the server sends a prompt message to the terminal to indicate that the replacement is unsuccessful.
Through the embodiment of the application, the content of the corresponding advertisement equipment playing picture in the monitoring video is compared with the advertisement content in the directly acquired advertisement playing log library, so that the consistency of the information of the content and the advertisement content is confirmed, the body-building rights and interests of the advertisement delivery party are further ensured, and the user experience is good.
In accordance with the foregoing embodiments, referring to fig. 4, fig. 4 is a schematic structural diagram of a monitoring server provided in the embodiment of the present application, as shown in the fig. 4, including a processor, an input device, an output device, and a memory, where the processor, the input device, the output device, and the memory are connected to each other, and the memory is configured to store a computer program, where the computer program includes program instructions, where the processor is configured to invoke the program instructions, and where the program includes instructions for performing the following steps;
Receiving an advertisement content query request sent by a terminal, wherein the advertisement content query request carries target position information and is used for indicating to acquire advertisement content of advertisement equipment corresponding to the target position information;
n advertising devices corresponding to the target position information are obtained from a preset map and displayed to the terminal, wherein N is a positive integer;
receiving display request information sent by the terminal, wherein the display request information carries M advertisement devices in the N advertisement devices and playing time corresponding to the M advertisement devices respectively, and the request information is used for indicating to display advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices respectively, wherein the playing time comprises real-time playing time and/or historical playing time, M is a positive integer, and M is not more than N;
and sending advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices to the terminal so as to respond to the advertisement content inquiry request sent by the terminal.
According to the embodiment of the application, the query request of the advertisement content of the target position sent by the terminal is received, N advertisement devices corresponding to the target position information are obtained from the preset map, and after the request of the advertisement content of the specific advertisement device corresponding to the specific time is sent by the terminal, the corresponding advertisement content is displayed. By adopting the means, the problem that the user needs to go to the site for checking in the prior art is solved, and the method is very convenient; and through carrying out the show of advertising equipment in preset map, the terminal of being convenient for carries out the selection of corresponding advertising equipment based on specific position etc. very directly perceived, user experience is good.
The foregoing description of the embodiments of the present application has been presented primarily in terms of a method-side implementation. It will be appreciated that, in order to achieve the above-mentioned functions, the terminal includes corresponding hardware structures and/or software modules for performing the respective functions. Those of skill in the art will readily appreciate that the elements and algorithm steps described in connection with the embodiments disclosed herein may be embodied as hardware or a combination of hardware and computer software. Whether a function is implemented as hardware or computer software driven hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
The embodiment of the application may divide the functional units of the terminal according to the above method example, for example, each functional unit may be divided corresponding to each function, or two or more functions may be integrated in one processing unit. The integrated units may be implemented in hardware or in software functional units. It should be noted that, in the embodiment of the present application, the division of the units is schematic, which is merely a logic function division, and other division manners may be implemented in actual practice.
In accordance with the foregoing, referring to fig. 5, fig. 5 is a schematic structural diagram of an advertisement content monitoring apparatus based on a map interactive interface according to an embodiment of the present application. The system comprises a first receiving module 501, an obtaining module 502, a second receiving module 503 and a sending module 504, and specifically comprises the following steps:
a first receiving module 501, configured to receive an advertisement content query request sent by a terminal, where the advertisement content query request carries target location information, and the advertisement content query request is used to instruct to obtain advertisement content of an advertisement device corresponding to the target location information;
the obtaining module 502 is configured to obtain N advertisement devices corresponding to the target location information from a preset map and display the N advertisement devices to the terminal, where N is a positive integer;
a second receiving module 503, configured to receive display request information sent by the terminal, where the display request information carries M advertisement devices in the N advertisement devices and playing times corresponding to the M advertisement devices, and the request information is used to indicate to display advertisement contents of the M advertisement devices corresponding to the playing times corresponding to the M advertisement devices, where the playing times include real-time playing times and/or historical playing times, M is a positive integer, and M is not greater than N;
And the sending module 504 is configured to send advertisement contents of the M advertisement devices corresponding to the playing times of the M advertisement devices to the terminal, so as to respond to an advertisement content query request sent by the terminal.
It can be seen that, according to the embodiment of the present application, by receiving a query request for advertisement content at a target location sent by a terminal, and acquiring N advertisement devices corresponding to the target location information from a preset map, after receiving a request for displaying advertisement content of a specific advertisement device corresponding to a specific time sent by the terminal, the corresponding advertisement content is further displayed. By adopting the means, the problem that the user needs to go to the site for checking in the prior art is solved, and the method is very convenient; and through carrying out the show of advertising equipment in preset map, the terminal of being convenient for carries out the selection of corresponding advertising equipment based on specific position etc. very directly perceived, user experience is good.
The embodiment of the application also provides a computer storage medium, wherein the computer storage medium stores a computer program for electronic data exchange, and the computer program makes a computer execute part or all of the steps of any of the advertisement content monitoring methods based on the map interactive interface described in the embodiment of the method.
Embodiments of the present application also provide a computer program product comprising a non-transitory computer-readable storage medium storing a computer program that causes a computer to perform some or all of the steps of any of the map interactive interface-based advertising content monitoring methods described in the method embodiments above.
It should be noted that, for simplicity of description, the foregoing method embodiments are all expressed as a series of action combinations, but it should be understood by those skilled in the art that the present application is not limited by the order of actions described, as some steps may be performed in other order or simultaneously in accordance with the present application. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all preferred embodiments, and that the acts and modules referred to are not necessarily required in the present application.
In the foregoing embodiments, the descriptions of the embodiments are emphasized, and for parts of one embodiment that are not described in detail, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in this application, it should be understood that the disclosed apparatus may be implemented in other ways. For example, the apparatus embodiments described above are merely illustrative, such as the division of the units, merely a logical function division, and there may be additional manners of dividing the actual implementation, such as multiple units or components may be combined or integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, or may be in electrical or other forms.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in each embodiment of the present invention may be integrated in one processing unit, each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units described above may be implemented either in hardware or in software program modules.
The integrated units, if implemented in the form of software program modules, may be stored in a computer-readable memory for sale or use as a stand-alone product. Based on such understanding, the technical solution of the present application may be embodied in essence or a part contributing to the prior art or all or part of the technical solution in the form of a software product stored in a memory, including several instructions for causing a computer device (which may be a personal computer, a server or a network device, etc.) to perform all or part of the steps of the method described in the embodiments of the present application. And the aforementioned memory includes: a U-disk, a read-only memory (ROM), a random access memory (random access memory, RAM), a removable hard disk, a magnetic disk, or an optical disk, or other various media capable of storing program codes.
Those of ordinary skill in the art will appreciate that all or a portion of the steps in the various methods of the above embodiments may be implemented by a program that instructs associated hardware, and the program may be stored in a computer readable memory, which may include: flash disk, read-only memory, random access memory, magnetic or optical disk, etc.
The foregoing has outlined rather broadly the more detailed description of embodiments of the present application, wherein specific examples are provided herein to illustrate the principles and embodiments of the present application, the above examples being provided solely to assist in the understanding of the methods of the present application and the core ideas thereof; meanwhile, as those skilled in the art will have modifications in the specific embodiments and application scope in accordance with the ideas of the present application, the present description should not be construed as limiting the present application in view of the above.
Claims (9)
1. The advertisement content monitoring method based on the map interaction interface is characterized by comprising the following steps of:
receiving an advertisement content query request sent by a terminal, wherein the advertisement content query request carries target position information and is used for indicating to acquire advertisement content of advertisement equipment corresponding to the target position information;
N advertising devices corresponding to the target position information are obtained from a preset map and displayed to the terminal, wherein N is a positive integer; when the number of the advertisement devices exceeds a preset value, displaying the advertisement devices at preset positions of the preset map according to preset shapes;
receiving display request information sent by the terminal, wherein the display request information carries M advertisement devices in the N advertisement devices and playing time corresponding to the M advertisement devices respectively, and the request information is used for indicating to display advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices respectively, wherein the playing time comprises real-time playing time and/or historical playing time, M is a positive integer, and M is not more than N;
sending advertisement contents of M advertisement devices corresponding to playing time corresponding to the M advertisement devices to the terminal so as to respond to an advertisement content inquiry request sent by the terminal;
further comprises: receiving a query request for querying a first advertisement word sent by a terminal, wherein the query request carries the first advertisement word and is used for indicating advertisement equipment for acquiring the first advertisement word;
Confirming the label of the first advertisement word from a preset advertisement word label database;
according to the label of the first advertisement word, confirming the advertisement series to which the first advertisement word belongs;
acquiring advertisements containing the advertisement words from the advertisement series to which the first advertisement words belong;
the advertisement equipment for playing the advertisement is obtained from an advertisement management database, wherein the advertisement equipment for playing the advertisement comprises S advertisement equipment;
confirming whether the S advertising devices are distributed on at least two floors;
if yes, respectively acquiring advertisement devices respectively positioned on the same layer in the S advertisement devices;
displaying the advertising devices on the same layer to preset positions in the preset map, wherein the preset positions are positions in a picture obtained by amplifying local areas corresponding to target positions in the preset map, and displaying the advertising devices on the same layer according to different preset shapes.
2. The method of claim 1, wherein the advertisement content query request further carries identification information of the terminal, and after the receiving the advertisement content query request sent by the terminal, before the acquiring N advertisement devices corresponding to the target location information from a preset map and displaying the N advertisement devices to the terminal, the method comprises:
Confirming whether the terminal has permission to inquire advertisement content according to the identity information of the terminal; and if the terminal has the authority of inquiring the advertisement content, triggering and executing the N advertisement devices corresponding to the target position information from the preset map and displaying the N advertisement devices to the terminal.
3. The method of claim 2, wherein the acquiring N advertisement devices corresponding to the target location information from a preset map and displaying the N advertisement devices to the terminal includes:
acquiring N advertisement devices corresponding to the target position information from the preset map, and respectively setting identifiers for the N advertisement devices, wherein the identifiers comprise drawing pins and/or preset patterns and/or characters and/or links with preset colors;
and displaying the N advertisement devices with the marks set in the preset map to the terminal.
4. The method of claim 3, wherein the receiving the display request information sent by the terminal, where the display request information carries M advertisement devices of the N advertisement devices and playing times corresponding to the M advertisement devices, includes:
receiving a request sent by a terminal for clicking the M advertisement equipment identifiers;
Acquiring advertisement contents corresponding to the M advertisement devices from an advertisement play log library;
receiving playing time which is sent by the terminal and corresponds to the M advertising devices respectively;
and displaying the advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices to the terminal.
5. The method of claim 4, wherein the M advertisement devices include a first advertisement device, the presentation request information carrying the first advertisement device and a first time, the method further comprising:
receiving a request for acquiring a monitoring video sent by the terminal, wherein the request for acquiring the monitoring video carries a first position and a first time, and the first position corresponds to the position of a first advertising device;
acquiring a monitoring video of the first time corresponding to the first position from a monitoring picture database;
displaying the monitoring video to the terminal;
or receiving a request for acquiring the monitoring video sent by the terminal, wherein the request for acquiring the monitoring video carries a first position and a first time, and the first position corresponds to the position of the first advertising equipment;
Acquiring a monitoring video of the first time corresponding to the first position from a monitoring picture database;
confirming whether the playing content of the first advertising equipment corresponding to the monitoring video is consistent with the advertising content of the first time corresponding to the first advertising equipment acquired from the advertising playing log library;
and if the advertisement content is consistent, sending advertisement content monitoring and playing consistent information to the terminal.
6. The method according to any one of claims 1 to 5, further comprising:
receiving a replacement request for replacing a first advertisement picture of first advertisement equipment sent by a terminal, wherein the replacement request carries a second advertisement picture, and the request is used for indicating that the first advertisement picture of the first advertisement equipment is replaced by the second advertisement picture;
confirming whether the terminal has the replacement authority;
if the second advertisement picture has the replacement authority, whether the second advertisement picture meets the preset display requirement or not is confirmed;
if yes, replacing the first advertisement picture with a second advertisement picture so as to respond to the replacement request;
if not, a prompt message is sent to the terminal to indicate that the replacement is unsuccessful.
7. An advertising content monitoring device based on a map interactive interface, comprising:
The first receiving module is used for receiving an advertisement content query request sent by a terminal, wherein the advertisement content query request carries target position information, and the advertisement content query request is used for indicating to acquire advertisement content of advertisement equipment corresponding to the target position information;
the acquisition module is used for acquiring N advertising devices corresponding to the target position information from a preset map and displaying the N advertising devices to the terminal, wherein N is a positive integer; when the number of the advertisement devices exceeds a preset value, displaying the advertisement devices at preset positions of the preset map according to preset shapes;
the second receiving module is used for receiving display request information sent by the terminal, wherein the display request information carries M advertisement devices in the N advertisement devices and playing time corresponding to the M advertisement devices respectively, the request information is used for indicating to display advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices respectively, the playing time comprises real-time playing time and/or historical playing time, M is a positive integer, and M is not more than N;
the sending module is used for sending advertisement contents of the M advertisement devices corresponding to the playing time corresponding to the M advertisement devices to the terminal so as to respond to an advertisement content inquiry request sent by the terminal;
The first receiving module is further configured to receive a query request sent by the terminal for querying a first advertisement word, where the query request carries the first advertisement word, and the query request is used to instruct an advertisement device that obtains the first advertisement word;
the acquisition module is further used for confirming the label of the first advertisement word from a preset advertisement word label database; according to the label of the first advertisement word, confirming the advertisement series to which the first advertisement word belongs; acquiring advertisements containing the advertisement words from the advertisement series to which the first advertisement words belong; the advertisement equipment for playing the advertisement is obtained from an advertisement management database, wherein the advertisement equipment for playing the advertisement comprises S advertisement equipment; confirming whether the S advertising devices are distributed on at least two floors; if yes, respectively acquiring advertisement devices respectively positioned on the same layer in the S advertisement devices; displaying the advertising devices on the same layer to preset positions in the preset map, wherein the preset positions are positions in a picture obtained by amplifying local areas corresponding to target positions in the preset map, and displaying the advertising devices on the same layer according to different preset shapes.
8. A monitoring server comprising a processor, an input device, an output device and a memory, the processor, the input device, the output device and the memory being interconnected, wherein the memory is adapted to store a computer program comprising program instructions, the processor being configured to invoke the program instructions to perform the method of any of claims 1 to 6.
9. A computer readable storage medium, characterized in that the computer readable storage medium stores a computer program, which is executed by a processor to implement the method of any one of claims 1 to 6.
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| CN112308598A (en) * | 2020-08-26 | 2021-02-02 | 尼尔森网联媒介数据服务有限公司 | Display content reading method and device, storage medium and electronic equipment |
| CN113490021B (en) * | 2021-07-21 | 2023-07-18 | Vidaa(荷兰)国际控股有限公司 | User interface display method and display device |
| CN113570415A (en) * | 2021-07-29 | 2021-10-29 | 上海苍苔信息技术有限公司 | Mobile terminal advertisement display method and device |
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| CN102651813A (en) * | 2012-04-09 | 2012-08-29 | 重庆市行安电子科技有限公司 | Intelligent video monitoring and advertising system |
| CN103929618A (en) * | 2014-04-18 | 2014-07-16 | 卢旭东 | Operational control method for outdoor advertising board state marking system |
| CN104038728A (en) * | 2014-04-18 | 2014-09-10 | 卢旭东 | Construction method for outdoor billboard state marking system |
| CN105469289B (en) * | 2016-02-17 | 2019-04-09 | 上海碧虎网络科技有限公司 | A kind of heating power map system based on spending on ads |
| CN105786989A (en) * | 2016-02-17 | 2016-07-20 | 上海碧虎网络科技有限公司 | Information display method and system based on map hotspots |
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| CN109118258A (en) * | 2017-06-23 | 2019-01-01 | 北星传媒（北京）有限公司 | Launch content monitor method and client device |
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