CN110149403A - Service implementation method and business realizing system - Google Patents
Service implementation method and business realizing system Download PDFInfo
- Publication number
- CN110149403A CN110149403A CN201910435633.8A CN201910435633A CN110149403A CN 110149403 A CN110149403 A CN 110149403A CN 201910435633 A CN201910435633 A CN 201910435633A CN 110149403 A CN110149403 A CN 110149403A
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- China
- Prior art keywords
- mobile terminal
- identification information
- user behavior
- module
- behavior characteristics
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/51—Discovery or management thereof, e.g. service location protocol [SLP] or web services
Abstract
The present invention provides a kind of service implementation method and business realizing system, belongs to computer and network technologies field, can at least partly solve the problems, such as that existing Wifi service cannot be used for promoting service or product promotion.Service implementation method of the invention includes: the identification information for obtaining each mobile terminal for being connected to specified Wifi equipment；The corresponding user behavior characteristics of the identification information are inquired from third party database, and the identification information and its corresponding user characteristics of different mobile terminal are recorded in third party database；It is for statistical analysis to the corresponding user behavior characteristics of each mobile terminal；Promoting service content is determined according to the result of statistical analysis.
Description
Technical field
The invention belongs to computer and network technologies fields, and in particular to a kind of service implementation method and business realizing system
System.
Background technique
Wifi service on net usually can be all provided for user in the place such as market, restaurant, supermarket.This Wifi is serviced
Service on net is provided for user, to how promoting achievement or how to promote product or business has no help.
Summary of the invention
The present invention at least partly solves the problems, such as that existing Wifi service cannot be used for product or promoting service, provides one kind
Service implementation method and business realizing system.
Solving technical solution used by present invention problem is a kind of service implementation method, comprising:
Obtain the identification information for being connected to each mobile terminal of specified Wifi equipment；
The corresponding user behavior characteristics of the identification information are inquired from third party database, are recorded not in third party database
With the identification information and its corresponding user characteristics of mobile terminal；
It is for statistical analysis to the corresponding user behavior characteristics of each mobile terminal；
Promoting service content is determined according to the result of statistical analysis.
Optionally, the identification information for obtaining each mobile terminal for being connected to specified Wifi equipment includes: to utilize DPI skill
Art analyzes the identification information of the mobile terminal from the Internet data packet of mobile terminal for being connected to specified Wifi equipment.
Optionally, the identification information includes the device identification of subscriber identity information or mobile terminal.
Optionally, the user behavior characteristics include: gender, the age, occupation, commonly use at least one in application program
Mesh.
Optionally, the result according to statistical analysis determines that promoting service content includes: according in user behavior characteristics
The highest item value of the frequency of occurrences determines the content that public display screen is shown.
Solving technical solution used by present invention problem is a kind of business realizing system, comprising:
Module is obtained, for obtaining the identification information for being connected to each mobile terminal of specified Wifi equipment；
Enquiry module, for inquiring the corresponding user behavior characteristics of the identification information, third party from third party database
The identification information and its corresponding user characteristics of different mobile terminal are recorded in database；
Analysis module, for for statistical analysis to the corresponding user behavior characteristics of each mobile terminal；
Determining module determines promoting service content for the statistic analysis result according to analysis module.
Optionally, the acquisition module includes DPI module, and DPI module is used for using DPI technology from being connected to specified Wifi
The identification information of the mobile terminal is analyzed in the Internet data packet of the mobile terminal of equipment.
Optionally, the identification information includes the device identification of subscriber identity information or mobile terminal.
Optionally, the user behavior characteristics include: at least one of gender, age, occupation, common application program mesh.
Optionally, the determining module is specifically used for being determined according to the highest item value of the frequency of occurrences in user behavior characteristics
The content that public display screen is shown.
On the one hand, user behavior characteristics information is obtained by third party database, and third party database is, for example, logical
Letter operator counts the database etc. to be formed to user behavior characteristics, and the obtained user behavior characteristics are more accurate；It is another
Aspect, when determining promoting service content, consideration is the common behavioural characteristic of most users, in this way, promoting more efficient.
Detailed description of the invention
Fig. 1 is a kind of flow chart of service implementation method of the embodiment of the present invention；
Fig. 2 is a kind of block diagram of business realizing system of the embodiment of the present invention.
Specific embodiment
Technical solution in order to enable those skilled in the art to better understand the present invention, with reference to the accompanying drawing and specific embodiment party
Present invention is further described in detail for formula.
Embodiment 1:
Referring to Fig. 1, the present embodiment provides a kind of service implementation methods, include the following steps.
The identification information of each mobile terminal of specified Wifi equipment is connected in step S1, acquisition.The identification information packet
Include the device identification of subscriber identity information or mobile terminal.Such as name, cell-phone number, its used mobile terminal of user
The unique identifications user such as MAC Address or the terminal information.
Optional acquisition modes are, for example: the online using DPI technology from the mobile terminal for being connected to specified Wifi equipment
The identification information of the mobile terminal is analyzed in data packet.It is specific as follows:
Mobile terminal is surfed the Internet by the wireless router of public arena, and wireless access points (AP) are passed through by mobile network
Controller is connected by backbone network, accesses internet finally by controller.After the flow of user is linked into network by controller,
It can identify that (DPI) functional module carries out data acquisition by deep message.DPI refers to a kind of application-level flow based on data packet
Amount detects and controls technology, carries out for the different layers information (such as IP address, application layer port, application layer protocol) of data packet
Depth detection and analysis, so that the application layer message of entire data flow or data packet is obtained, the strategy then defined according to system
And control for statistical analysis to flow.So-called " depth " is compared with common message analysis level, " common report
Text detection " only 4 layers of content below of analyzing IP packet, including source address, destination address, source port, destination port and protocol class
Type, and DPI also adds application layer analysis other than the step analysis to front, identifies various applications and its content.DPI mould
Block supports identification and ASSOCIATE STATISTICS to specific application, including IP address of terminal, terminal MAC address, application ID, up/down scanning frequency
Rate bps etc., these information can be used for identifying mobile terminal or its user.
In step S2, the corresponding user behavior characteristics of the identification information, third party's data are inquired from third party database
The identification information and its corresponding user characteristics of different mobile terminal are recorded in library.Third party database is, for example, common carrier
To the database that user behavior is counted, in another example being that each electric business platform or payment platform count user behavior
Obtained database.These databases are as existing database, it is only necessary to provide interface, access can be realized.In addition, these
Database is counted based on the true behavioural information of user, and confidence level is very high.
The user behavior characteristics include: gender, the age, occupation, commonly use at least one project in application program.Certainly,
The age information is also possible to age segment information.
In step S3, for statistical analysis to the corresponding user behavior characteristics of each mobile terminal.The side specifically statisticallyd analyze
Formula is unlimited, it is only necessary to find out the population characteristic for being currently connected to whole users of Wifi network.It can be with counting user behavior
The highest item value of the frequency of occurrences in feature.Such as to be currently connected to male in the user of Wifi network most.In another example current
It is most to be connected to a middle-aged person in the user of Wifi network.In another example it is most to be currently connected to lawyer in the user of Wifi network.Again
Such as to be currently connected to the user presented in the user of Wifi network using some specific application most.Certainly, it statisticallys analyze
Other available population characteristics.
Step S4, promoting service content is determined according to the result of statistical analysis.
Promoting service is carried out for the population characteristic for the user for being currently connected to Wifi network.Such as selection most users
Interested commodity or service are shown on the advertisement screen of supermarket.Or determine the interested commodity of most users, to push away
Wide personnel can promote activities such as promotion, etc. managing expansion in place.
On the one hand, user behavior characteristics information is obtained by third party database, and the obtained user behavior is special
It is more accurate to levy；On the other hand, when determining promoting service content, consideration be most users common behavioural characteristic, such as
This, promotes more efficient.
Embodiment 2:
Referring to fig. 2, the present embodiment provides a kind of business realizing systems, comprising: obtains module 11, is connected to finger for obtaining
Determine the identification information of each mobile terminal of Wifi equipment；Enquiry module 12, for inquiring mark letter from third party database
Corresponding user behavior characteristics are ceased, identification information and its corresponding user that different mobile terminal is recorded in third party database are special
Sign；Analysis module 13, for for statistical analysis to the corresponding user behavior characteristics of each mobile terminal；Determining module 14, is used for
Promoting service content is determined according to the statistic analysis result of analysis module.
Wherein, the corresponding part steps for realizing the service implementation method in embodiment 1 of each module.Detailed schematic can join
See embodiment 1.
Optionally, the acquisition module includes DPI module, and DPI module is used for using DPI technology from being connected to specified Wifi
The identification information of the mobile terminal is analyzed in the Internet data packet of the mobile terminal of equipment.
Optionally, the identification information includes the device identification of subscriber identity information or mobile terminal.
Optionally, the user behavior characteristics include: at least one of gender, age, occupation, common application program mesh.
Optionally, the determining module is specifically used for being determined according to the highest item value of the frequency of occurrences in user behavior characteristics
The content that public display screen is shown.
Using the business realizing system, more accurate user's information from objective pattern can get, and for of most users
Property demand carry out the popularization of business or product, to promote the efficiency of popularization.
It is understood that the principle that embodiment of above is intended to be merely illustrative of the present and the exemplary implementation that uses
Mode, however the present invention is not limited thereto.For those skilled in the art, essence of the invention is not being departed from
In the case where mind and essence, various changes and modifications can be made therein, these variations and modifications are also considered as protection scope of the present invention.
Claims (10)
1. a kind of service implementation method characterized by comprising
Obtain the identification information for being connected to each mobile terminal of specified Wifi equipment；
The corresponding user behavior characteristics of the identification information are inquired from third party database, record different shiftings in third party database
The identification information and its corresponding user characteristics of dynamic terminal；
It is for statistical analysis to the corresponding user behavior characteristics of each mobile terminal；
Promoting service content is determined according to the result of statistical analysis.
2. service implementation method according to claim 1, which is characterized in that the acquisition is connected to specified Wifi equipment
The identification information of each mobile terminal includes:
The mobile terminal is analyzed from the Internet data packet of mobile terminal for being connected to specified Wifi equipment using DPI technology
Identification information.
3. service implementation method according to claim 2, which is characterized in that the identification information includes subscriber identity information
Or the device identification of mobile terminal.
4. service implementation method according to claim 1, which is characterized in that the user behavior characteristics include: gender, year
Age, commonly uses at least one project in application program at occupation.
5. service implementation method according to claim 1, which is characterized in that described to determine industry according to the result of statistical analysis
Business promotional content include:
The content that public display screen is shown is determined according to the highest item value of the frequency of occurrences in user behavior characteristics.
6. a kind of business realizing system characterized by comprising
Module is obtained, for obtaining the identification information for being connected to each mobile terminal of specified Wifi equipment；
Enquiry module, for inquiring the corresponding user behavior characteristics of the identification information, third party's data from third party database
The identification information and its corresponding user characteristics of different mobile terminal are recorded in library；
Analysis module, for for statistical analysis to the corresponding user behavior characteristics of each mobile terminal；
Determining module determines promoting service content for the statistic analysis result according to analysis module.
7. business realizing system according to claim 6, which is characterized in that the acquisition module includes DPI module, DPI
Module from the Internet data packet of mobile terminal for being connected to specified Wifi equipment for analyzing movement end using DPI technology
The identification information at end.
8. business realizing system according to claim 7, which is characterized in that the identification information includes subscriber identity information
Or the device identification of mobile terminal.
9. business realizing system according to claim 6, which is characterized in that the user behavior characteristics include: gender, year
At least one of age, occupation, common application program mesh.
10. business realizing system according to claim 6, which is characterized in that the determining module be specifically used for according to
The highest item value of the frequency of occurrences determines the content that public display screen is shown in the behavioural characteristic of family.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910435633.8A CN110149403A (en) | 2019-05-23 | 2019-05-23 | Service implementation method and business realizing system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910435633.8A CN110149403A (en) | 2019-05-23 | 2019-05-23 | Service implementation method and business realizing system |
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| CN110149403A true CN110149403A (en) | 2019-08-20 |
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| CN201910435633.8A Pending CN110149403A (en) | 2019-05-23 | 2019-05-23 | Service implementation method and business realizing system |
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| US20160212226A1 (en) * | 2013-08-21 | 2016-07-21 | Samsung Electronics Co., Ltd. | Method and apparatus for providing a persistent usb service for wireless usb devices |
| CN106506696A (en) * | 2016-12-20 | 2017-03-15 | 深圳市信锐网科技术有限公司 | Advertisement sending method and device |
| CN106504099A (en) * | 2015-09-07 | 2017-03-15 | 国家计算机网络与信息安全管理中心 | A kind of system for building user's portrait |
| CN109429296A (en) * | 2017-08-31 | 2019-03-05 | 中国电信股份有限公司 | For terminal and the associated method, apparatus of internet information and storage medium |
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2019
- 2019-05-23 CN CN201910435633.8A patent/CN110149403A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20160212226A1 (en) * | 2013-08-21 | 2016-07-21 | Samsung Electronics Co., Ltd. | Method and apparatus for providing a persistent usb service for wireless usb devices |
| CN106504099A (en) * | 2015-09-07 | 2017-03-15 | 国家计算机网络与信息安全管理中心 | A kind of system for building user's portrait |
| CN106506696A (en) * | 2016-12-20 | 2017-03-15 | 深圳市信锐网科技术有限公司 | Advertisement sending method and device |
| CN109429296A (en) * | 2017-08-31 | 2019-03-05 | 中国电信股份有限公司 | For terminal and the associated method, apparatus of internet information and storage medium |
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Application publication date: 20190820 |