CN110135736A

CN110135736A - A kind of assessment method of plane commercial advertisement

Info

Publication number: CN110135736A
Application number: CN201910413095.2A
Authority: CN
Inventors: 柳絮
Original assignee: Shanghai Tianhu Education And Training Co Ltd
Current assignee: Shanghai Tianhu Education And Training Co Ltd
Priority date: 2019-05-17
Filing date: 2019-05-17
Publication date: 2019-08-16

Abstract

The present invention relates to billboard assessment technology fields, a kind of assessment method of plane commercial advertisement is provided, assessment method includes following operating procedure: obtaining the criteria weights value of one or more evaluation and test main bodys, and divides evaluation and test main body according to criteria weights value and appreciate rank to commercial advertisement；The evaluation and test main body in one section of section for appreciating rank is selected to score commercial advertisement works to be evaluated；The scoring and criteria weights value are calculated, obtains corresponding single evaluation and test main body to the score of commercial advertisement works to be evaluated；The present invention solves commercial advertisement measures in the prior art and is difficult to meet the satisfaction of most of audiences, the problem for causing commercial advertisement market value lower.

Description

Evaluation method of plane commercial advertisement

Technical Field

The invention relates to the technical field of plane advertisement evaluation, in particular to a plane commercial advertisement evaluation method.

Background

Evaluating the goodness of a flat commercial, typically determined by the average score of a digital famous designer; the evaluation mode ignores the vast audience groups, and ignores that different people have different evaluation standards because the appreciation abilities of each person are different, so that commercial works are often difficult to meet the satisfaction degrees of most audience groups, the commercial market value is low, and the expected propaganda effect cannot be realized.

Disclosure of Invention

Solves the technical problem

Aiming at the defects of the prior art, the invention provides a plane commercial evaluation method, which solves the problem that the commercial evaluation mode in the prior art is difficult to meet the satisfaction degree of most audience groups, so that the commercial market value is low.

Technical scheme

In order to achieve the purpose, the invention is realized by the following technical scheme:

an evaluation method of a flat commercial advertisement, the evaluation method comprising the following operation steps:

acquiring standard weight values of one or more evaluation subjects, and dividing the evaluation subject into commercial advertisement appreciation levels according to the standard weight values;

selecting an evaluation subject in a section of the appreciation level to grade the commercial advertising works to be evaluated;

and calculating the scores and the standard weight values to obtain the scores of the commercial works to be evaluated of the corresponding single evaluating main body.

Still further, the division of the appreciation level comprises the following operational steps:

one or more of the evaluating subjects score a number of commercial works for evaluation;

calculating the score by matching with a preset algorithm to obtain a standard weight value of the evaluation main body;

determining a plurality of appreciation levels according to the standard weight value from high to low;

and determining the appreciation level of the evaluation subject according to the evaluation flow.

Furthermore, the commercial works of a certain number are distinguished in the works library, and excellent advertising works and inferior advertising works are delivered according to a certain proportion.

Further, the commercial works are rated by a multi-dimensional perspective of the commercial works when the rating scores are made.

Still further, the multiple dimensions include: originality and attraction, artistic level, theme expression, comprehensive effect and scene application effect.

Further, the appreciation level is composed of a high appreciation level section and a low appreciation level section, and the main subject of the high appreciation level section can rate the commercial works to be rated.

Further, the standard weight value calculation of the main body is evaluated in the high appreciation grade interval, and the steps are as follows:

standardizing the score of each user to obtain a standard score;

and summing the absolute values of the standard scores of the total evaluation times of a single evaluation subject, and then averaging to obtain the standard weight.

Furthermore, a soft constraint condition is set in the evaluation flow, and the evaluation subject meeting the soft constraint condition is directly divided into a low appreciation grade interval.

Advantageous effects

The invention provides a plane commercial advertisement evaluation method, compared with the prior known technology, the plane commercial advertisement evaluation method has the following beneficial effects:

the evaluation method of the invention ensures that a marker is not limited in a designer group, can select the widest basic personnel of the same or related industries for evaluating the corresponding advertising works according to the types of the commercial advertisements, and can even evaluate the plane commercial advertising works by anyone in any industry. People with high appreciation have high scoring weight, and the problem of low quality of the work caused by different appreciation of each person is effectively solved; the works are placed in audience groups, so that the acceptance of the plane commercial advertisement is higher, the propaganda effect is better, and higher market value is realized.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

FIG. 1 is a schematic flow chart of a commercial advertisement evaluation method according to the present invention;

fig. 2 is a schematic view of the appreciation level division process according to the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

Example (b):

the method for evaluating a flat commercial according to the present embodiment is as follows, with reference to fig. 1: the evaluation method comprises the following operation steps:

s1, obtaining the standard weight values of one or more evaluation subjects, and dividing the evaluation subject into commercial appreciation levels according to the standard weight values;

s2, selecting the evaluation subject in a section of the appreciation grade to grade the commercial advertisement work to be evaluated;

and S3, calculating the scores and standard weight values, and calculating the scores and standard weight values to obtain the scores of the commercial works to be evaluated by the corresponding single evaluation main body.

Wherein, with reference to fig. 2: the division with respect to appreciation levels comprises the following operational steps:

one or more evaluating subjects score a number of commercial works for evaluation;

s11, calculating the score by matching with a preset algorithm to obtain a standard weight value of the evaluation subject;

s12, determining a plurality of appreciation grades according to the standard weight values from high to low; the present invention preferably classifies the appreciation grades from high to low into S, A, B, C, D, E, F, H grades, wherein S, A-E is a high appreciation grade interval and F, H is a low appreciation grade interval.

And S13, determining the appreciation level of the evaluation subject according to the evaluation flow.

The method comprises the steps of selecting a product library, selecting a good product and a bad product, and putting the good product and the bad product according to a certain proportion. In this embodiment, 30 works are evaluated for a single evaluation subject, and the quality of the works in the work library is classified according to the standard: A. b, C, D, and according to a scale of 3: 2: 2: dosing was performed at a ratio of 3 (i.e. 9: 6: 6: 9). The user cumulatively rates 30 works according to the prompted four-dimensional (or five-dimensional).

When the commercial works are evaluated to be scored, the commercial works are evaluated in the aspects of originality and attraction, artistic level, theme expression, comprehensive effect, scene application effect and the like; wherein the first four points form a "four-dimensional" evaluation; the overall "five-dimensional" evaluation is made with specific reference to table 1 below:

TABLE 1

Wherein, soft constraint conditions are set in the evaluation flow, and the evaluation subject meeting the soft constraint conditions is directly divided into F, H-level intervals:

in this embodiment, the soft constraint condition includes the following conditions:

in the following two cases, the user ranks as the lowest rank H.

1. And (4) regularly scoring, wherein the numerical values of the individual scores of 50% of the works are the same.

2. The score of the A-type works is less than or equal to 20 or the score of the D-type works is more than or equal to 20; 8 times and more (four dimensions) in succession;

3. the score of the A-type works is less than or equal to 25 or the score of the D-type works is greater than or equal to 25; 8 times and more (five dimensions) in succession.

In the following case, the user ranks as rank F.

1. All works evaluated by the evaluating subjects are ranked from low to high in total score. In the ascending score number series, the score of the difference between the second score from the leftmost end of the number series and the two scores before and after the number series within 5 points (including 5 points) is a minimum value (min), the score of the difference between the second score from the rightmost end of the number series and the two scores before and after the number series within 5 points (including 5 points) is a maximum value (min), and if max-min is less than 20, the user is graded as a grade F.

2. The total number of occurrences of five consecutive scores was ≧ 13.

3. The total number of occurrences of the three sequential scores is greater than or equal to 10.

4. The total number of occurrences of a single score is greater than or equal to 6.

The method comprises the following steps of evaluating a standard weight value of a main body in a high appreciation grade interval, wherein the steps are as follows:

a. standardizing the score of each user to obtain a standard score; a normalized formula:

wherein,

is the mean of the score of the product i, S is the standard deviation of the score of the product i, Z_iIs the standard score of the user on the work i.

Summing the standard scores of the total evaluation times of a single evaluation subject, and averaging to obtain a standard weight omega_i：

By a standard weight ω_iThe user appreciation power level is divided, which is specifically shown in the following table 2:

grade	Weight value omega_i
		Class S	ω_i≤0.2
Class A	0.2＜ω_i≤0.4
		Class B	0.4＜ω_i≤0.6
Class C	0.6＜ω_i≤0.8
		Class D	0.8＜ω_i≤1
Class E	ω_i＞1
		Class F	Is free of
Class H	Is free of

TABLE 2

The algorithm of the score of the commercial work to be evaluated is as follows:

summing the standard weights of all users who score the same piece of work, and calculating the standard weight proportion of the users on the piece of work:

(2) from ω'_iAnd performing reciprocal summation again, and performing proportional calculation to obtain the weight used by the user on the work:

(3) the single dimensional scores are calculated as follows, where p_iRepresents the actual score given by the ith user in this dimension:

D＝∑p_i·ω_i″

(4) the composition is calculated as follows, where p_iRepresents the actual total score given by the ith reviewer:

it is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.

The above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.

Claims

1. An evaluation method of a flat commercial, characterized in that the evaluation method comprises the following operation steps:

2. The method for evaluating a flat commercial according to claim 1, wherein the division of the appreciation level comprises the steps of:

3. The method of claim 2, wherein the commercial works are classified into good and bad ones, and the good and bad ones are delivered in a certain ratio.

4. The method of claim 3, wherein the evaluation score of the commercial product is obtained by evaluating the commercial product in a multi-dimensional manner.

5. The method of claim 4, wherein the multiple dimensions comprise: originality and attraction, artistic level, theme expression, comprehensive effect and scene application effect.

6. The method as claimed in claim 2, wherein the appreciation level is comprised of a high appreciation level section and a low appreciation level section, and the main subject of the high appreciation level section can rate the commercial works to be rated.

7. The method of claim 6, wherein the standard weight value of the subject is calculated in the high appreciation grade interval by the following steps:

standardizing the score of each user to obtain a standard score;

8. The method according to claim 2, wherein a soft constraint condition is set in the evaluation process, and the subjects satisfying the soft constraint condition are directly classified into a low appreciation grade interval.