CN110134469A - Switching method, device and the computer equipment of holiday theme - Google Patents

Switching method, device and the computer equipment of holiday theme Download PDF

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Publication number
CN110134469A
CN110134469A CN201810136769.4A CN201810136769A CN110134469A CN 110134469 A CN110134469 A CN 110134469A CN 201810136769 A CN201810136769 A CN 201810136769A CN 110134469 A CN110134469 A CN 110134469A
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user
content
red
letter day
attribute
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CN110134469B (en
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石聪
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Alibaba China Co Ltd
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Ucweb Inc
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/451Execution arrangements for user interfaces
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/451Execution arrangements for user interfaces
    • G06F9/453Help systems

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  • Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a kind of switching method of holiday theme, device and computer equipments, which comprises obtains the history consumption content of user;Content is consumed according to the history of the user, obtains the corresponding date in red-letter day;According to the information on the date in red-letter day, Xiang Suoshu user issues corresponding holiday theme.The above method consumes content by user's history and gets the date in red-letter day for the user, further issues corresponding holiday theme according to the date in red-letter day of the user.Therefore, the switching method of the holiday theme can issue corresponding holiday theme according to different users, to meet user to the diversified demand of holiday theme, enhance user to the user experience for issuing theme.

Description

Switching method, device and the computer equipment of holiday theme
Technical field
The present invention relates to software application fields, and in particular to a kind of switching method of holiday theme, device and computer are set It is standby.
Background technique
Memorable day is known as red-letter day in life.There are to one's name national characters in most of country and area Red-letter day.Red-letter day is that the people of the world is the needs for adapting to production and life and a kind of folk culture for creating jointly.For example, Chinese The Spring Festival, the Mid-autumn Festival, the Dragon Boat Festival and the Ching Ming Festival etc..There are Christmas Day, Easter etc. in west tradition red-letter day.
Therefore, user is more and more diversified for the demand of holiday theme, and dull unified holiday theme is unable to satisfy use The individual demand at family.For example, nationality, India is numerous, religion difference is big, and requirement of most of user for holiday theme is not yet Equally.
Summary of the invention
The purpose of the present invention is to provide a kind of switching method of holiday theme, device and computer equipments, meet user To the diversified demand of holiday theme, enhance user to the user experience for issuing theme.
To realize the purpose, the present invention adopts the following technical scheme:
A kind of switching method of holiday theme, comprising the following steps: obtain the history consumption content of user;According to the use The history at family consumes content, obtains the corresponding date in red-letter day;According to the information on the date in red-letter day, Xiang Suoshu user is issued accordingly Holiday theme.
It is described in one of the embodiments, that content is consumed according to the history of the user, the corresponding date in red-letter day is obtained, Include: that content is consumed according to the history of the user, determines the attribute of the user;According to the attribute of the user, acquisition pair The date in red-letter day answered.
The information according to the date in red-letter day, Xiang Suoshu user issue corresponding section in one of the embodiments, Before day theme, further includes: determine that current date belongs to the date in red-letter day;The information according to the date in red-letter day, to The user issues corresponding holiday theme, comprising: according to the information on the date in red-letter day of the current date, under Xiang Suoshu user Send out holiday theme corresponding.
The information according to the date in red-letter day, Xiang Suoshu user issue corresponding section in one of the embodiments, Before day theme, further includes: consume content according to the history of the user, determine the feature of the user;It is described according to The information on date in red-letter day, Xiang Suoshu user issue corresponding holiday theme, comprising: obtain meet the date in red-letter day information and The holiday theme of the feature of the user, Xiang Suoshu user issue corresponding holiday theme.
The feature of the user includes the interest characteristics and/or identity characteristic of user in one of the embodiments,;It is described Identity characteristic includes age, gender.
It is described in one of the embodiments, that content is consumed according to the history of the user, determine the feature of the user, Include: the daily life content in the history consumption content for obtain the user, according to the daily life content, determine described in The interest characteristics and/or identity characteristic of user.
The attribute of the user includes the religion attribute and/or national attribute of user in one of the embodiments,.
The history for obtaining user consumes content in one of the embodiments, is consumed according to the history of the user Content determines the attribute of the user, comprising: the red-letter day class content in the history consumption content of user is obtained, according to the section Day class content determines the religion attribute and/or national attribute of the user.
Red-letter day class content in the history consumption content for obtaining user in one of the embodiments, according to described Red-letter day class content determines the religion attribute and/or national attribute of the user, comprising: obtain in the history consumption content of user Red-letter day class content;If the red-letter day class content meets the first Rule of judgment, the corresponding religion of first Rule of judgment is obtained Attribute and/or national attribute obtain the religion attribute and/or national attribute of the user;If the red-letter day class content meets Two Rule of judgment obtain the common geographical location of the user, and obtain by second Rule of judgment and the common geography The corresponding religion attribute in position and/or national attribute obtain the religion attribute and/or national attribute of the user;If the section Day class content meets third Rule of judgment, obtains the common geographical location of the user, and obtain the common geographical location pair The religion attribute and/or national attribute answered obtain the religion attribute and/or national attribute of the user.
In one of the embodiments, it is described issue corresponding holiday theme to the user before, further includes: Xiang Suoshu User's confirmation allows to issue holiday theme.
In one of the embodiments, it is described issue corresponding holiday theme to the user before, further includes: to user Push the content of the information on the date in red-letter day;The user is collected to the consumption information of the content;Confirm the consumption letter Breath meets prerequisite.
The confirmation consumption information meets prerequisite in one of the embodiments, comprising: confirms the user The quantity for consuming the content of the information on the date in red-letter day is more than or equal to preset value, or the confirmation user to the date in red-letter day Information content interest value be more than or equal to preset value.
It is described in one of the embodiments, to issue corresponding holiday theme to the user, comprising: to obtain and the use Family has the social user of same alike result;In the information for pushing the date in red-letter day to the user and the social user Hold;The user and the social user are collected to the consumption information of the content;If in the consumption information, the institute that receives The quantity for stating content described in user and the social customer consumption is more than or equal to preset value or is greater than to the interest value of the content Equal to preset value, Xiang Suoshu user issues corresponding holiday theme.
A kind of switching device of holiday theme, comprising: first obtains module, and the history for obtaining user consumes content; Second obtains module, for consuming content according to the history of the user, obtains the corresponding date in red-letter day;Module is issued, is used for According to the information on the date in red-letter day, Xiang Suoshu user issues corresponding holiday theme.
A kind of computer equipment, comprising: one or more processors;Memory;One or more application program, wherein institute One or more application program is stated to be stored in the memory and be configured as being executed by one or more of processors, One or more of application programs are configured to carry out the switching method of the holiday theme according to any of the above-described embodiment.
Compared with prior art, the present invention has following advantage:
The switching method of holiday theme of the invention consumes content by user's history and gets the red-letter day for the user Date further issues corresponding holiday theme according to the date in red-letter day of the user.Therefore, the switching method energy of the holiday theme Enough to issue corresponding holiday theme according to different users, to meet user to the diversified demand of holiday theme, enhancing is used Family is to the user experience for issuing theme.
Further, the attribute that content determines the user is consumed according to user's history first, and then is obtained according to the attribute To the date in red-letter day for being directed to the user, so that the date in red-letter day according to the user issues corresponding holiday theme.Therefore, the red-letter day The switching method of theme can consume the attribute that user is extracted in content from the history of user, more accurately issue to user Theme improves user experience.
Meanwhile the history consumption content of user includes the red-letter day class content of customer consumption, be can determine according to red-letter day class content Out the religion of user perhaps national attribute so as to issue corresponding holiday theme according to the religion of user or national attribute, Meet requirement of the user for holiday theme.
Also, if the red-letter day class content of customer consumption can satisfy the first Rule of judgment and (can accurately determine user The Rule of judgment of attribute) when, the religion attribute or national attribute of user are obtained at once.Sentence if the red-letter day class content meets second When broken strip part (Rule of judgment that cannot accurately determine user property), item is judged in conjunction with the common geographical location of user and second Part determines the religion attribute or national attribute of user.If red-letter day class content, which meets third Rule of judgment, (can not judge to use completely The Rule of judgment of family attribute), then the corresponding religion attribute in geographical location or national attribute are often used according to user, determine the user's Religion attribute or national attribute.According to three above Rule of judgment, religion attribute or the nationality of user can be more accurately judged Attribute, and then corresponding holiday theme more accurately can be issued to user, meet user to the diversified demand of holiday theme.
Obviously, it is subsequent to be that recapitulative, more advantage description will be embodied in for the above-mentioned description in relation to advantage of the present invention During embodiment discloses, and, the content that those skilled in the art can also be disclosed reasonably finds of the invention its His plurality of advantages.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description Obviously, or practice through the invention is recognized.
Detailed description of the invention
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments Obviously and it is readily appreciated that, in which:
Fig. 1 is an embodiment flow diagram of the switching method of holiday theme of the present invention;
Fig. 2 is another embodiment flow diagram of the switching method of holiday theme of the present invention;
Fig. 3 is terminal interface display diagram in an embodiment of the switching method of holiday theme of the present invention;
Fig. 4 is terminal interface display diagram in another embodiment of the switching method of holiday theme of the present invention;
Fig. 5 is an embodiment schematic diagram of the switching device of holiday theme of the present invention;
Fig. 6 is an embodiment schematic diagram of computer equipment part-structure provided by the invention.
Specific embodiment
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached The embodiment of figure description is exemplary, and for explaining only the invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singular " one " used herein, " one It is a ", " described " and "the" may also comprise plural form.It is to be further understood that being arranged used in specification of the invention Diction " comprising " refers to that there are the feature, integer, step, operations, but it is not excluded that in the presence of or addition it is one or more other Feature, integer, step, operation.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, all terms used herein (including technology art Language and scientific term), there is meaning identical with the general understanding of those of ordinary skill in fields of the present invention.Should also Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art The consistent meaning of meaning, and unless idealization or meaning too formal otherwise will not be used by specific definitions as here To explain.
It will be appreciated by those skilled in the art that so-called " application ", " application program ", " application software " and class of the invention It is same concept well known to those skilled in the art like the concept of statement, refers to and instructed by series of computation machine and related data The computer software for being suitable for electronics operation of the organic construction of resource.Unless specified, this name itself is not by programming language Type, rank, the operating system of operation of also not rely by it or platform are limited.In the nature of things, this genus also not by appoint The terminal of what form is limited.
The present invention provides a kind of switching method of holiday theme.As shown in Figure 1, in one embodiment, the holiday theme Switching method the following steps are included:
S100 obtains the history consumption content of user.
In the present embodiment, the history that server obtains user consumes content.Wherein, the history consumption content of user includes The red-letter day class content and daily life category content of customer consumption.Specifically, which includes the red-letter day celebrating of customer consumption Wish class content, the red-letter day cuisines class content of customer consumption, Sunday best clothes class content of customer consumption etc..
S200 consumes content according to the history of the user, obtains the corresponding date in red-letter day.
In the present embodiment, the history that server obtains user consumes content.For example, the history consumption content of user can wrap Include user's history consumption red-letter day class content, user's history consumption food content, user's history consumption activity class content, The dress ornament class content etc. of user's history consumption.Further, server consumes content according to the history of user, obtains corresponding section Date day.Date in red-letter day may include the Hindoo date in red-letter day, the date in red-letter day of Islam, Brahmanism date in red-letter day Deng.
In one embodiment, as shown in Fig. 2, step S200 comprising steps of
S210 consumes content according to the history of the user, determines the attribute of the user.
In the present embodiment, server consumes content according to the history of user, determines the attribute of the user.Wherein, user Attribute include user religion attribute and/or national attribute.After server gets the history consumption content of user, according to The history of the user consumes content, determines that the attribute of the user includes: in red-letter day class in the history consumption content for obtain user Hold, according to red-letter day class content, determines the religion attribute and/or national attribute of the user.
Specifically, server gets the history consumption content of user, filters out user from history consumption content and disappears The content about red-letter day class taken.Meanwhile of religion attribute and/nationality's attribute is carried out to the content of the red-letter day class of customer consumption Match, determines the religion attribute and/nationality's attribute of the user.For example, server gets the content of the red-letter day class of customer consumption Are as follows: the content in annual April 13 to the mutual water-sprinkling blessing of people during April 16 (can be user in social network sites to upload The information content or user social contact application program in chat message), it may be determined that go out the user national attribute be the Dai nationality.Or Person, server get the content of the red-letter day class of customer consumption are as follows: annual October, customer consumption was about row to during November The content (such as content of pyrotechnics and lamp meeting) of Lantern Festival, it may be determined that the national attribute for going out the user is Hinduism.
S220 obtains the corresponding date in red-letter day according to the attribute of the user.
In the present embodiment, after server consumes the attribute that content determines the user according to the history of user, user is obtained The attribute corresponding date in red-letter day.After religion and/or the national attribute of determining the user such as server, user's religion is obtained And/or nationality's attribute corresponding date in red-letter day.Specifically it may is that server determines that the religion attribute of the user is the Christian religion, Then further get the date that the Christian religion corresponds to red-letter day.As the date on Christmas Day, paschal date, Good Friday date with And date in Thanksgiving Day etc..Alternatively, server determines that the religion attribute of the user is Islam, then her is further got This orchid teaches the date in corresponding red-letter day.The date on the date of such as Lasser Bairam, the date of Corban and Mohammed's Birthday.
S300, according to the information on the date in red-letter day, Xiang Suoshu user issues corresponding holiday theme.
In the present embodiment, after server is according to the user property corresponding date in red-letter day of acquisition, according to the red-letter day day The information of phase issues the holiday theme on corresponding date in red-letter day to the user.Wherein, the holiday theme on corresponding date in red-letter day can be with It is the different theme packet of multiple contents.Server can recycle the theme packet that corresponding theme is issued to user according to the predetermined time An interior theme.Alternatively, server can be replaced different in the same theme packet after receiving the triggering information of user Theme.
One implement in, the information on the date in red-letter day that server is got are as follows: the time in red-letter day be continue for some time, and Within this section of duration, when different time sections correspond to different red-letter day celebration modes, the holiday theme that user issues is the theme It wraps, includes the theme that different time sections correspond to different holiday theme contents in theme packet.For example, the red-letter day that server is determined Date is the date in the Spring Festival, and the date in the Spring Festival corresponds to year junior one to the seventh day of lunar month in year.It include year in the theme packet that server is issued to user The junior one is to the seventh day of lunar month in year corresponding holiday theme.A period of time at beginning of the year server issues the holiday theme of the corresponding year junior one to user, Server issues the holiday theme of the corresponding year junior two to user when the year junior two, and so on.
In addition, the holiday theme of corresponding same time also may include the theme that multiple themes are identical but particular content is different. Server issues same subject but the different other holiday theme of content in the triggering information for receiving user, to user.
In one embodiment, step S300 further include: obtain the social user that there is same alike result with the user;To institute State user and the social user push the date in red-letter day information content;Collect the user and the social user couple The consumption information of the content;If in described in the user received in the consumption information and the social customer consumption The quantity of appearance is more than or equal to preset value or is more than or equal to preset value to the interest value of the content, and Xiang Suoshu user issues accordingly Holiday theme.In the present embodiment, right by collecting identical with the user property other social users and user itself (quantity of user and other social customer consumption contents is more than or equal to pre- the feedback of the content of the information on the date in red-letter day Set value, or both and preset value be more than or equal to the interest value of content), corresponding red-letter day master is issued to the user according to feedback Topic.
In one embodiment, it before step S300, further comprises the steps of: determining current date and belongs to the date in red-letter day. Step S300 includes: according to the information on the date in red-letter day of the current date, and Xiang Suoshu user issues corresponding holiday theme.? In present embodiment, server gets current date and determines that current date belonged to after the date in red-letter day, under user Send out the corresponding holiday theme of corresponding current date.
In one embodiment, it before step S300, further comprises the steps of: and content is consumed according to the history of the user, really The feature of the fixed user.Step S300 includes: to obtain the section for meeting the information on the date in red-letter day and the feature of the user Day theme, Xiang Suoshu user issue corresponding holiday theme.In the present embodiment, server can also be according to the use got The history at family consumes content, determines the feature of user.Wherein, the feature of user includes the interest characteristics and/or identity of user Feature, identity characteristic include age, gender.It is described that content is consumed according to the history of the user, determine the feature of the user, Include: the daily life content in the history consumption content for obtain the user, according to the daily life content, determine described in The interest characteristics and/or identity characteristic of user.
Specifically, server obtains the daily life content in user's history consumption content, from daily life content really The interest characteristics and/or identity characteristic of the fixed user.Further, in conjunction with the information on date in red-letter day and the interest characteristics of user And/or identity characteristic, corresponding holiday theme is issued to user.For example, as shown in figure 3, server gets the daily of user In life content, determine that user's gender is male, the head portrait theme that server issues is male's theme.Also, according to the user Daily life content, determine that the user is the male of some age level, server can issue corresponding subject content and be Meet the theme news etc. of age level male.As shown in figure 4, server is got in the daily life content of user, greatly Partial content is the content that the women of some age bracket often pays close attention to or consumes, it may be determined that the identity characteristic of user is some age bracket Women, so that the head portrait theme that server issues is female topic.Meanwhile server can be given according to the information on date in red-letter day The interested holiday theme of women that the age level female user issues some age bracket.
Alternatively, server is got in the daily life content of user, user frequently consumes or pays close attention to a certain content, according to The content server can determine the interest characteristics of user.Therefore, server can according to the information on date in red-letter day, to user issue with The matched holiday theme of the interest characteristics of user.
In one embodiment, the attribute of user includes the religion attribute and/or national attribute of user.It is described to obtain user's History consumes content, consumes content according to the history of the user, determines the attribute of the user, including step A: obtaining user History consumption content in red-letter day class content religion attribute and/or the people of the user are determined according to the red-letter day class content Race's attribute.Wherein, the step A includes: the red-letter day class content in the history consumption content for obtain user;If in the red-letter day class Appearance meets the first Rule of judgment, obtains the corresponding religion attribute of first Rule of judgment and/or national attribute, obtains the use The religion attribute at family and/or national attribute;If the red-letter day class content meets the second Rule of judgment, the common of the user is obtained Geographical location, and obtain by the corresponding religion attribute of second Rule of judgment and the common geographical location and/or national category Property, obtain the religion attribute and/or national attribute of the user;If the red-letter day class content meets third Rule of judgment, obtain The common geographical location of the user, and the corresponding religion attribute in the common geographical location and/or national attribute are obtained, it obtains The religion attribute of the user and/or national attribute.
Specifically, in step, first Rule of judgment be can be straight from the red-letter day class content of the history of customer consumption Connect the Rule of judgment of the religion attribute for determining user and/or national attribute.For example, the red-letter day class content of the history of customer consumption Red-letter day class content corresponding with religion attribute in server and/or national attribute compares, and similitude reaches 90% or more, service Device can determine the religion attribute and/or national attribute of user according to the red-letter day class content of the history of customer consumption.Described second Rule of judgment is the religion attribute and/or national attribute that cannot determine user completely from the red-letter day content of the history of customer consumption Rule of judgment.For example, the red-letter day class content of the history of customer consumption red-letter day corresponding with religion in server and/or national attribute The comparison of class content, similitude are greater than 70% and less than 90%, and server cannot be directly according to the section of the history of the customer consumption Day content determines the religion attribute and/or national attribute of user.At this point, server can obtain the common geographical location of user, According to the common geographical location of the user and second Rule of judgment, religion attribute and/or the nationality of user are determined Attribute.The third Rule of judgment is the religion that cannot determine the user according to the red-letter day content of the history of customer consumption completely Attribute and/or national attribute.For example, religion attribute and/or nationality in the red-letter day class content of the history of customer consumption and server The corresponding red-letter day class content comparison of attribute, similitude is less than 30%, in red-letter day of the server according to the history of the customer consumption Hold the religion attribute that cannot determine user and/or national attribute.At this point, server can only be according to the common geographical location of user Judge the religion attribute and/or national attribute of user.
In one embodiment, it is described issue corresponding holiday theme to the user before, further includes: Xiang Suoshu user is true Recognizing allows to issue holiday theme.In the present embodiment, server sends the prompt letter for whether allowing to issue holiday theme to user Breath, after getting user's confirmation allows to issue the information of holiday theme, server issues corresponding holiday theme to user.
In one embodiment, it is described issue corresponding holiday theme to the user before, further includes: to user push institute State the content of the information on date in red-letter day;The user is collected to the consumption information of the content;Confirm that the consumption information meets Prerequisite.Wherein, confirm that the consumption information meets prerequisite, comprising steps of confirming red-letter day described in the customer consumption The quantity of the content of the information on date is more than or equal to preset value, or the confirmation user to the content of the information on the date in red-letter day Interest value be more than or equal to preset value.
Specifically, before server issues corresponding holiday theme to user, user is first collected to the date in red-letter day of push Information content consumption information, as user whether consumed push date in red-letter day information content, or obtain use Consumption figure or rate of consumption of the family to the content of the information on the date in red-letter day of push.In turn, it is preset to confirm that the consumption information meets Condition.Wherein, the quantity that prerequisite can be the content of the information on date in red-letter day described in customer consumption is more than or equal to preset value Or user is more than or equal to preset value to the interest value of the content of the information on the date in red-letter day.
In another embodiment, the present invention provides the switching device of holiday theme, as shown in figure 5, the holiday theme is cut Changing device includes that the first acquisition module 100, second obtains module 200 and issues module 300.
First acquisition module 100 is used to obtain the history consumption content of user.In the present embodiment, server obtains user History consume content.Wherein, the history consumption content of user includes the red-letter day class content of customer consumption.Specifically, the red-letter day Class content includes celebrating class content, the red-letter day cuisines class content of customer consumption, the red-letter day clothes of customer consumption in the red-letter day of customer consumption Fill class content etc..
Second, which obtains module 200, is used to consume content according to the history of the user, obtains the corresponding date in red-letter day.At this In embodiment, the history that server obtains user consumes content.For example, the history consumption content of user may include that user's history disappears The red-letter day class content taken, the food content of user's history consumption, the activity class content of user's history consumption, user's history consumption Dress ornament class content etc..Further, server consumes content according to the history of user, obtains the corresponding date in red-letter day.Red-letter day Date may include Hindoo date in red-letter day, the date in red-letter day of Islam, date in red-letter day of Brahmanism etc..
Module 300 is issued according to the information on the date in red-letter day, Xiang Suoshu user issues corresponding holiday theme.In this reality It applies in example, after server is according to the user property corresponding date in red-letter day of acquisition, according to the information on the date in red-letter day, to the use Family issues the holiday theme on corresponding date in red-letter day.Wherein, it is different to can be multiple contents for the holiday theme on corresponding date in red-letter day Theme packet.Server can recycle the theme issued in the theme packet of corresponding theme to user according to the predetermined time.Or Person, server can replace theme different in the same theme packet after receiving the triggering information of user.
One implement in, the information on the date in red-letter day that server is got are as follows: the time in red-letter day be continue for some time, and Within this section of duration, when different time sections correspond to different red-letter day celebration modes, the holiday theme that user issues is the theme It wraps, includes the theme that different time sections correspond to different holiday theme contents in theme packet.For example, the red-letter day that server is determined Date is the date in the Spring Festival, and the date in the Spring Festival corresponds to year junior one to the seventh day of lunar month in year.It include year in the theme packet that server is issued to user The junior one is to the seventh day of lunar month in year corresponding holiday theme.A period of time at beginning of the year server issues the holiday theme of the corresponding year junior one to user, Server issues the holiday theme of the corresponding year junior two to user when the year junior two, and so on.
In addition, the holiday theme of corresponding same time also may include the theme that multiple themes are identical but particular content is different. Server issues same subject but the different other holiday theme of content in the triggering information for receiving user, to user.
In other embodiments, the modules of the switching device of above-mentioned holiday theme are also used to realize above-mentioned corresponding red-letter day The function that step realization is corresponded in the switching method of theme, is no longer repeated again.
The present invention also provides a kind of computer equipments.The computer equipment includes: one or more processors;Memory; One or more application program, wherein one or more of application programs be stored in the memory and be configured as by One or more of processors execute, and one or more of application programs are configured to carry out described in any of the above-described embodiment Holiday theme switching method.
Fig. 6 is the computer equipment structural schematic diagram in one embodiment of the invention.Such as server, personal computer and The network equipment.As shown in fig. 6, equipment includes the devices such as processor 603, memory 605, input unit 607 and display unit 609 Part.It, can be with it will be understood by those skilled in the art that the device structure device shown in Fig. 6 does not constitute the restriction to all devices Including than illustrating more or fewer components, or the certain components of combination.Memory 605 can be used for storing application program 601 with And each functional module, processor 603 runs the application program 601 for being stored in memory 605, thereby executing the various functions of equipment Using and data processing.Memory can be built-in storage or external memory, or including built-in storage and external memory two Person.Built-in storage may include read-only memory (ROM), programming ROM (PROM), electrically programmable ROM (EPROM), electrically erasable Write programming ROM (EEPROM), flash memory or random access memory.External memory may include hard disk, floppy disk, ZIP Disk, USB flash disk, tape etc..Memory disclosed in this invention includes but is not limited to the memory of these types.It is disclosed in this invention Memory is only used as example rather than as restriction.
Input unit 607 is used to receive the input of signal, and receives the keyword of user's input.Input unit 607 can Including touch panel and other input equipments.Touch panel collects the touch operation of user on it or nearby and (for example uses Family uses the operations of any suitable object or attachment on touch panel or near touch panel such as finger, stylus), and root According to the corresponding attachment device of preset driven by program;Other input equipments can include but is not limited to physical keyboard, function One of key (such as broadcasting control button, switch key etc.), trace ball, mouse, operating stick etc. are a variety of.Display unit 609 can be used for showing the information of user's input or be supplied to the information of user and the various menus of computer equipment.Display is single The forms such as liquid crystal display, Organic Light Emitting Diode can be used in member 609.Processor 603 is the control centre of computer equipment, benefit With the various pieces of various interfaces and the entire computer of connection, by running or executing the software being stored in memory 603 Program and/or module, and the data being stored in memory are called, perform various functions and handle data.
In one embodiment, equipment includes one or more processors 603, and one or more memories 605, and one A or multiple application programs 601.Wherein one or more of application programs 601 are stored in memory 605 and are configured To be executed by one or more of processors 603, one or more of application programs 601 are configured to carry out the above implementation The switching method of holiday theme described in example.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer In read/write memory medium.
Those of ordinary skill in the art will appreciate that realizing that all or part of the steps of above-described embodiment can pass through hardware It completes, relevant hardware can also be instructed to complete by program, which can store in a computer-readable storage medium In matter, storage medium may include memory, disk or CD etc..
The above is only some embodiments of the invention, it is noted that for the ordinary skill people of the art For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered It is considered as protection scope of the present invention.

Claims (15)

1. a kind of switching method of holiday theme, which comprises the following steps:
The history for obtaining user consumes content;
Content is consumed according to the history of the user, obtains the corresponding date in red-letter day;
According to the information on the date in red-letter day, Xiang Suoshu user issues corresponding holiday theme.
2. the switching method of holiday theme according to claim 1, which is characterized in that the history according to the user Content is consumed, the corresponding date in red-letter day is obtained, comprising:
Content is consumed according to the history of the user, determines the attribute of the user;
According to the attribute of the user, the corresponding date in red-letter day is obtained.
3. the switching method of holiday theme according to claim 1, which is characterized in that described according to the date in red-letter day Information, Xiang Suoshu user issue before corresponding holiday theme, further includes:
Determine that current date belongs to the date in red-letter day;
The information according to the date in red-letter day, Xiang Suoshu user issue corresponding holiday theme, comprising:
According to the information on the date in red-letter day of the current date, Xiang Suoshu user issues corresponding holiday theme.
4. the switching method of holiday theme according to claim 1, which is characterized in that described according to the date in red-letter day Information, Xiang Suoshu user issue before corresponding holiday theme, further includes: consume content according to the history of the user, determine The feature of the user;
The information according to the date in red-letter day, Xiang Suoshu user issue corresponding holiday theme, comprising: acquisition meets described The holiday theme of the information on date in red-letter day and the feature of the user, Xiang Suoshu user issue corresponding holiday theme.
5. the switching method of holiday theme according to claim 4, which is characterized in that the feature of the user includes user Interest characteristics and/or identity characteristic;The identity characteristic includes age, gender.
6. the switching method of holiday theme according to claim 5, which is characterized in that the history according to the user Content is consumed, determines the feature of the user, comprising:
Obtain the daily life content in the history consumption content of the user, according to the daily life content, determine described in The interest characteristics and/or identity characteristic of user.
7. the switching method of holiday theme according to claim 2, which is characterized in that the attribute of the user includes user Religion attribute and/or national attribute.
8. the switching method of holiday theme according to claim 7, which is characterized in that the history consumption for obtaining user Content consumes content according to the history of the user, determines the attribute of the user, comprising:
The red-letter day class content obtained in the history consumption content of user determines the ancestor of the user according to the red-letter day class content Teach attribute and/or national attribute.
9. the switching method of holiday theme according to claim 8, which is characterized in that the history consumption for obtaining user Red-letter day class content in content determines the religion attribute and/or national attribute of the user, packet according to the red-letter day class content It includes:
Obtain the red-letter day class content in the history consumption content of user;
If the red-letter day class content meets the first Rule of judgment, obtain the corresponding religion attribute of first Rule of judgment and/or National attribute obtains the religion attribute and/or national attribute of the user;
If the red-letter day class content meets the second Rule of judgment, the common geographical location of the user is obtained, and obtain by described The corresponding religion attribute of second Rule of judgment and the common geographical location and/or national attribute, obtain the religion of the user Attribute and/or national attribute;
If the red-letter day class content meets third Rule of judgment, the common geographical location of the user is obtained, and is obtained described normal With the corresponding religion attribute in geographical location and/or national attribute, the religion attribute and/or national attribute of the user are obtained.
10. the switching method of holiday theme according to claim 1, which is characterized in that described to issue phase to the user Before the holiday theme answered, further includes:
Allow to issue holiday theme to user confirmation.
11. the switching method of holiday theme according to claim 1, which is characterized in that described to issue phase to the user Before the holiday theme answered, further includes:
The content of the information on the date in red-letter day is pushed to user;
The user is collected to the consumption information of the content;
Confirm that the consumption information meets prerequisite.
12. the switching method of holiday theme according to claim 11, which is characterized in that the confirmation consumption information Meet prerequisite, comprising:
Confirm that the quantity of the content of the information on date in red-letter day described in the customer consumption is more than or equal to preset value, or
Confirm that the user is more than or equal to preset value to the interest value of the content of the information on the date in red-letter day.
13. the switching method of holiday theme according to claim 2, which is characterized in that described to issue phase to the user The holiday theme answered, comprising:
Obtain the social user that there is same alike result with the user;
The content of the information on the date in red-letter day is pushed to the user and the social user;
The user and the social user are collected to the consumption information of the content;
If the quantity of content described in the user received in the consumption information and the social customer consumption is more than or equal to Preset value is more than or equal to preset value to the interest value of the content, and Xiang Suoshu user issues corresponding holiday theme.
14. a kind of switching device of holiday theme characterized by comprising
First obtains module, and the history for obtaining user consumes content;
Second obtains module, for consuming content according to the history of the user, obtains the corresponding date in red-letter day;
Module is issued, for the information according to the date in red-letter day, Xiang Suoshu user issues corresponding holiday theme.
15. a kind of computer equipment characterized by comprising
One or more processors;
Memory;
One or more application program, wherein one or more of application programs are stored in the memory and are configured To be executed by one or more of processors, one or more of application programs are configured to carry out according to claim 1 To the switching method of 13 described in any item holiday themes.
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