CN110046938A - Community's advertisement intelligent management method and its device and system and storage medium - Google Patents
Community's advertisement intelligent management method and its device and system and storage medium Download PDFInfo
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- 238000007726 management method Methods 0.000 title claims abstract description 36
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Abstract
The invention discloses a kind of community's advertisement intelligent management method and its devices and system and storage medium, community's advertisement intelligent management method includes following below scheme: advertisement increases point process, method including increasing point for community's advertisement, when having the point installation of carrying advertisement screen inside community, database is recorded using processor in the price of the point, configuration information by community workers, and APP under line synchro, realize that community's advertisement is online；Advertisement marketing process, including advertisement marketing method under advertisement marketing method and line on line, show existing community advertising information by WEB front-end, advertiser gets community's advertising information, and community's advertising information includes advertisement point, advertisement duration, advertisement price；Advertiser will need the ad content promoted to upload to database, and pay publicity orders, using processor by synchronous advertising content to the advertising carrier of the point, realize advertisement marketing on line.
Description
Technical field
The present invention relates to information technology field more particularly to a kind of community's advertisement intelligent management method and its device and systems
And storage medium.
Background technique
With flourishing for Chinese society's economy, at present in city most populations according to the industry that itself lives
State forms a kind of life style of community, and " community's advertisement " is exactly born under such overall situation and background
Things.Due to increasingly sharpening for conventional distribution channel competition, carrying out Innovative marketing often becomes the method that some enterprises defeat by a surprise move
It is precious.In city, dotted community contains huge incomparable potentiality.Therefore, " advertisement of marketing in community " by
Gradually it is considered as a kind of completely new distribution mode by some enterprises, and of interest by more and more enterprises.
Community's advertising scenarios include gate inhibition, people's row entrance, garage's entrance, smart home, elevator, charging pile, cell
Information bar, street lamp etc..For traditional community's advertisement operation by way of taxi, advertisement rent is collected in commission third party's operation.Third
Square operator is by advertisement plan, the replacement for regularly replacing advertising page to realize advertisement of disposing available manpower.But with industry
The problem of fast development, existing community's advertisement, is more and more prominent.The advertisement facility of project is varied, but non-unified control, passes
System static advertising carrier, needs manual maintenance and printing cost, is easy aestheticly tired, and advertisement is runed by each device manufacturer, society
Area makes a profit or less or nothing, or even many times the damage of advertisement facility can not follow up in time, causes poor advertising results and huge
The big wasting of resources, it is difficult to businessman be attracted to cooperate, it is more difficult to form effective community's ecology.
Existing community's advertisement has following features:
1. at high cost, existing community's ad system largely needs operation maintenance personnel periodic maintenance, regularly updates, and advertisement
Material needs to constantly update printing, and human cost, Material Cost and time cost are higher.
2. low efficiency, existing static advertising updates, and needs several advertisement points of operation maintenance personnel periodic maintenance, replaces advertising page,
It updates not in time.
3. resource is dispersed, community's advertising resource of current project is scattered in each advertisement operators, rule can not be integrally formed
Modelling, resource utilization is low, community's income or less or nothing.Whole amount can not attract businessman note that rule can not be created yet
The income of modelling.
4. market it is not accurate, Current ad system operation can not timely tracking advertising effectiveness, it is not smart for the marketing of advertisement
Standard is not quick.
The invention proposes a kind of community's advertisement intelligent management method and its device and system and storages for these reasons
Medium, it is intended to solve the problems, such as above-mentioned.
Summary of the invention
In order to meet above-mentioned requirements, it is an object of the present invention to provide a kind of community's advertisement intelligent management methods, originally
Method can flexibly and effectively solve the at high cost of existing community ad system, inefficiency, resource are dispersed, marketing is not accurate etc.
Problem reduces the waste motion of manager, advertiser, can be improved community management efficiency.
It is another object of the present invention to a kind of community's advertisement intelligent managing devices, are able to achieve above-mentioned community's advertisement intelligent
Management method reaches the same effect of this method.
Third object of the present invention is to propose a kind of community's advertisement intelligent management system, is able to achieve above-mentioned community's advertisement
Intelligent management reaches the same effect of this method.
Another purpose of the invention is to propose a kind of non-transitorycomputer readable storage medium, store thereon
There is computer program.
To achieve the goals above, the invention adopts the following technical scheme:
A kind of community's advertisement intelligent management method, including following below scheme:
Advertisement increases point process, and the method including increasing point for community's advertisement has carrying advertisement screen inside community
When point is installed, database is recorded using processor in the price of the point, configuration information by community workers, and synchronous
APP under line realizes that community's advertisement is online；
Advertisement marketing process, including advertisement marketing method under advertisement marketing method and line on line, are worked as by WEB front-end displaying
Preceding community's advertising information, advertiser get community's advertising information, community's advertising information include advertisement point, advertisement duration,
Advertisement price；Advertiser will need the ad content promoted to upload to database, and pay publicity orders, will be wide using processor
Content synchronization is accused to the advertising carrier of the point, advertisement marketing on line is realized, is resynchronized in advertising resource after advertisement marketing
Used information makes WEB front-end more new content to processor；Advertisement marketing method includes under the line, and the point is by advertisement
The main payment that places an order, community workers create ad content according to the demand of synchronous advertiser；Advertisement is generated by processor to order
It is single, the ad content is updated into the advertising carrier to the point, advertisement marketing under line is realized, is resynchronized after advertisement marketing
In advertising resource used information to show interface；
Advertisement business circuit, including advertisement method for running obtain advertising scenarios data using processor in real time, intelligent
It analyzes the carrier of advertisement, propagate face, live effect, and the monitor video for uploading the point in real time utilizes processing to processor
Device analyzes monitor video, and if desired maintenance notifies community workers' follow-up to handle in time, if monitor video is normal, benefit
Advertisement number is watched with the audient face of processor analysis Current ad, target group, viewing personnel characteristics, viewing time, is stayed
Time, and according to above-mentioned data assessment advertising results, and intelligent Synchronization pricing strategy；
Advertisement is left the theatre process, including advertisement is left the theatre method, terminates when the advertising time, processor is utilized to obtain corresponding advertisement
Information, informs whether advertiser needs to renew a contract, if advertiser renews a contract, pays and continues to pay dues fund and update advertising information to processing
Device discharges the advertisement point advertisement of current point if advertiser does not renew a contract, and synchronous advertisement discharges information to WEB front-end
Or other show interface；
A process is deleted in advertisement, including point methods are deleted in advertisement, including point methods are deleted in advertisement, when the advertisement with advertisement point is set
For when needing to unload, the facility information is deleted using processor, current point is deleted from WEB front-end or other displaying interfaces
It removes.
Further technical solution is, it is described for community's advertisement increase point method the following steps are included:
Point equipment is installed on community's installation site by installation steps；
Register step, community workers are by the APP on mobile terminal device by the facility information of the point equipment
Record is in the database；
Synchronizing information step, the processor is according to the facility information in database, creation or new augmentation in the database
Point is accused, and advertisement point bit attribute is associated with advertisement point；
Information shows step, and the processor is according to the advertisement point that is stored in database profession and related to advertisement point
The advertisement point bit attribute of connection pushes information to the end APP and shows interface or WEB front-end.
Further technical solution is, advertisement marketing method on the line the following steps are included:
Whether step S1, the ad content provided to the advertiser successively close rule, available time, range it is effective
Property, type support whether judgement；
Step S2 judges whether according to the selection of the advertiser in gate inhibition, people's row entrance, garage's entrance, intelligence
Household, elevator, street lamp, charging pile, cell information advertisement obtain push result；
The push result is transmitted to processor by step S3, and associated with the ad content being located in database, real
When show push result.
Further technical solution is that advertisement marketing method includes the following steps under the line；
Q1, personnel market under line, using the APP on mobile terminal device, generate publicity orders, utilize mobile terminal device
On APP ad content that the advertiser is provided whether successively carry out closing rule, available time, range validity, type
Judgement whether support；
Q2 executes step S2, S3.
Further technical solution is, the advertisement method for running the following steps are included:
Step R1 takes gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging pile, cell
The monitor video of business uploads in database；
Step R2 judges gate inhibition using processor, people's row entrance, garage's entrance, smart home, elevator, street lamp, fills
Whether electric stake, cell serves are playing video, if nothing, community workers are notified to carry out equipment maintenance；If so, then will monitoring
Advertising information in video is synchronized to WEB front-end or other show interface；And the stream of people, right is carried out to monitor video using processor
As feature, time, duration analysis, pricing strategy scheme is obtained.
Further technical solution is, the advertisement leave the theatre method the following steps are included:
Step G1 obtains advertising information of leaving the theatre, and notifies advertiser to need to continue to pay dues using the APP on mobile terminal device；
Step G2 enters and leaves the ad content of the advertiser from gate inhibition, people's row when the advertiser no longer continues to pay dues
Mouth, garage's entrance, smart home, elevator, street lamp, charging pile, cell serves are removed, and are updated to new ad content；
Step G3, when the advertiser implements to continue to pay dues, the information that will continue to pay dues uploads to processor, and with the advertiser's
Ad content is associated；
Step G4 discharges advertising resource, and updates online displaying interface simultaneously and be synchronized on mobile terminal device
APP；
Wherein, step G4 is executed after the step G2 is finished, the step G3 is finished and terminates process.
Further technical solution is, the advertisement delete point methods the following steps are included:
Step H1 will be located at gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging pile, small
The point device uninstallation of area's service；
Step H2, community workers are recorded using the APP sweep equipment on mobile terminal device, are obtained and are deleted result；
Step H3 will delete result and be back to processor, and deletes the point information being located in database；
Step H4, real-time update show interface online and are synchronized to the APP on mobile terminal device.
The invention also discloses a kind of community's advertisement intelligent managing devices, comprising:
Data processing unit, for handling newly-increased or deleting point facility information, by the advertisement point in related point information
It is synchronized to and shows interface, analyze and determine monitor video；
Monitoring unit, for monitoring gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging
Real-time video at stake, cell serves, and transfer data to the data processing unit；
Data storage cell, for storing the ad content and monitor video of advertiser；
Information display unit, for showing ad content.
The invention also discloses a kind of community's advertisement intelligent management system, including server, smart machine, monitoring device,
Advertisement screen；Wherein, the server includes memory, processor and is stored on the memory and can be on the processor
Community's advertisement intelligent management program of operation, wherein real when community's advertisement intelligent management program is executed by the processor
Existing advertisement intelligent management method in community's as described in any one of the above embodiments.
A kind of non-transitorycomputer readable storage medium, is stored thereon with computer program, which is held by processor
Advertisement intelligent management method in community's as described in any one of the above embodiments is realized when row.
Compared with the prior art, the beneficial effects of the present invention are of the invention community's advertisement intelligent management method supports
Dynamic advertising, increases the vividness and diversity of ad content, and can be realized and intelligent can remotely switch ad content,
Unnecessary artificial operation and time cost are reduced, by video real-time tracking advertisement Group-oriented, analyzes in real time, community is provided
Intelligent accurate advertisement, moreover it is possible to integrate existing community resource, increase advertisement contact, integration operation forms scale effect.Its
Secondary, this method is easy to use, good compatibility, and it is greatly convenient to bring for community work.It is stupid to solve existing community advertisement
Disease, building intelligence, efficient community's advertisement system originally increase income for project drop.
The invention will be further described in the following with reference to the drawings and specific embodiments.
Detailed description of the invention
Fig. 1 is a kind of block diagram schematic diagram of community intelligent ad system architecture diagram of the present invention；
Fig. 2 is the method specific embodiment flow diagram that the present invention increases point for community's advertisement；
Fig. 3 is that advertisement marketing process of the present invention (including on line under advertisement marketing method and line advertisement marketing method) is specific real
Apply a flow diagram；
Fig. 4 is advertisement method for running specific embodiment flow diagram of the present invention；
Fig. 5 is that advertisement of the present invention is left the theatre method specific embodiment flow diagram；
Fig. 6 is that point methods specific embodiment flow diagram is deleted in advertisement of the present invention.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawing and specific implementation
Invention is further described in detail for mode.
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those skilled in the art's every other implementation obtained without creative efforts
Example, shall fall within the protection scope of the present invention.
A kind of community's advertisement intelligent management method, including following below scheme:
Advertisement increases point process, and the method including increasing point for community's advertisement has carrying advertisement screen inside community
When point is installed, database is recorded using processor in the price of the point, configuration information by community workers, and synchronous
APP under line realizes that community's advertisement is online；
Advertisement marketing process, including advertisement marketing method under advertisement marketing method and line on line, are worked as by WEB front-end displaying
Preceding community's advertising information, advertiser get community's advertising information, community's advertising information include advertisement point, advertisement duration,
Advertisement price；Advertiser will need the ad content promoted to upload to database, and pay publicity orders, will be wide using processor
Content synchronization is accused to the advertising carrier of the point, advertisement marketing on line is realized, is resynchronized in advertising resource after advertisement marketing
Used information makes WEB front-end more new content to processor；Advertisement marketing method includes under the line, and the point is by advertisement
The main payment that places an order, community workers create ad content according to the demand of synchronous advertiser；Advertisement is generated by processor to order
It is single, the ad content is updated into the advertising carrier to the point, advertisement marketing under line is realized, is resynchronized after advertisement marketing
In advertising resource used information to show interface；
Advertisement business circuit, including advertisement method for running obtain advertising scenarios data using processor in real time, intelligent
It analyzes the carrier of advertisement, propagate face, live effect, and the monitor video for uploading the point in real time utilizes processing to processor
Device analyzes monitor video, and if desired maintenance notifies community workers' follow-up to handle in time, if monitor video is normal, benefit
Advertisement number is watched with the audient face of processor analysis Current ad, target group, viewing personnel characteristics, viewing time, is stayed
Time, and according to above-mentioned data assessment advertising results, and intelligent Synchronization pricing strategy；
Advertisement is left the theatre process, including advertisement is left the theatre method, terminates when the advertising time, processor is utilized to obtain corresponding advertisement
Information, informs whether advertiser needs to renew a contract, if advertiser renews a contract, pays and continues to pay dues fund and update advertising information to processing
Device discharges the advertisement point advertisement of current point if advertiser does not renew a contract, and synchronous advertisement discharges information to WEB front-end
Or other show interface；
A process is deleted in advertisement, including point methods are deleted in advertisement, when the advertising equipment with advertisement point needs to unload, is utilized
Processor deletes the facility information, and current point is deleted from WEB front-end or other displaying interfaces.
System software architecture diagram as shown in Figure 1, for the process for realizing the above method and this method, a reality of building
Apply system (community intelligent ad system) software example；Wherein, community intelligent ad system is supervised by control terminal, cloud, advertisement screen, system
Control O&M composition.Wherein control terminal is managed by community workers, and when needing to update advertisement, staff is set by control terminal
Determine the switching type and advertisement operating mechanism of advertisement, realizes the intelligence operation of community's ad system.Cloud includes ad system cloud
With Streaming Media cloud.Ad system cloud docks control terminal, advertisement screen end and system monitoring O&M end, the control that processing control terminal uploads
Message is simultaneously distributed message by information gateway, by information preservations such as the data of relevant instruction and acquisition.Streaming Media cloud
It is responsible for obtaining the video information of advertisement screen end acquisition, and stores and forward.Advertisement screen end is by advertisement screen hardware and attached peripheral hardware group
At in the whole insertion each intelligence system in community, for example it is wide to be responsible for front end for the display screen of gate inhibition, lane Fei Xianping, elevator screen etc.
It accuses and shows and video flowing acquisition.System monitoring O&M obtains relevant acquisition data and advertising information, analyzes the scene of community, extensively
The effect etc. of announcement improves advertising efficiency, realizes precision marketing.
The program includes five subschemes, the method that community's advertisement increases the point, (advertisement on line of community's advertisement marketing method
Advertisement marketing method under marketing method and line), advertisement method for running, method is left the theatre in advertisement and point methods are deleted in advertisement.
In embodiment as shown in Figure 2, it is described for community's advertisement increase point method the following steps are included:
Point equipment is installed on community's installation site by installation steps；Wherein, as shown in Fig. 2, installation site includes but not
It is limited to gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging pile, cell information；
Register step, by the APP on mobile terminal device, (control app, is above-mentioned to community workers i.e. in figure
Control terminal a part in system, communicates to connect with advertisement cloud system, and realization is controlled by the end APP and data are uploaded to cloud,
The control app is managed by community workers, and when needing to update advertisement, staff sets advertisement by control terminal
Switching type and advertisement operating mechanism, realize community's ad system intelligence operation) by the facility information of the point equipment
Record is in the database；Wherein, the realization of the step manages platform, community's advertising resource pipe dependent on community's advertising resource
Platform is a part (i.e. operation interface) of above-mentioned ad system cloud, for docking control terminal, advertisement screen end and system monitoring
O&M end, the control message of processing control terminal upload are simultaneously distributed message by information gateway, by relevant instruction and adopt
The information preservations such as the data of collection；The data exchange purpose of register step is realized by artificial or processor Intelligent treatment.
Synchronizing information step, the processor is according to the facility information in database, creation or new augmentation in the database
Point is accused, and advertisement point bit attribute is associated with advertisement point；Wherein, the realization of the step is flat dependent on community's advertisement marketing
Platform, community's advertising marketing platform is another part (i.e. another operation interface) of above-mentioned ad system cloud, for docking control
End, advertisement screen end and system monitoring O&M end processed, processing control terminal upload control message and by information gateway to message into
Row distribution, by information preservations such as the data of relevant instruction and acquisition；Realize that information is same by artificial or processor Intelligent treatment
Rapid middle data are transmitted to the purpose of designated position step by step.
Information shows step, and the processor is according to the advertisement point that is stored in database profession and related to advertisement point
The advertisement point bit attribute of connection pushes information to the end APP and shows interface or WEB front-end.
Wherein, the end APP is control app, and control app can pass through setting administrator role and ordinary user angle
Color realizes that certain customers (i.e. administrator) has administration authority, such as is added deletion to equipment, and ordinary user can pass through app
It obtains information notice, obtain the data communication in the marketing message and certain permission of Current ad.Therefore, it is hereinafter mentioned
And to APP can represent control app.
Specifically, in order to show existing community advertisement point available mode, to attract advertiser, it is also necessary to which being arranged one can
See or sightless marketing resource pond (another part of ad system cloud, for handling Current ad point information, docking control
Hold (including but not limited to control app), advertisement screen end and system monitoring O&M end, the part control that processing control terminal uploads
Message is simultaneously distributed message by information gateway, by information preservations such as the data of relevant instruction and acquisition).
For example, showing that interface or WEB front-end show current marketing money by holding at APP (i.e. Control app in Fig. 2)
The advertisement state in source pond can provide the available or unavailable information of point for advertiser.After marketing resource pond updates, lead to
Control app is crossed (for control terminal a part in above system, to communicate to connect with advertisement cloud system, realization is controlled by the end APP
And data are uploaded to cloud, are managed by community workers, when needing to update advertisement, staff is set by control terminal
The switching type and advertisement operating mechanism of advertisement realize community's ad system intelligence operation) APP (can be peace under more new line
Cell phone application loaded on advertiser, the APP log in conventional character account and conventional character permission are awarded, and realize information exchange, obtain
Information).
In embodiment as shown in Figure 3, the advertisement marketing method in figure includes wide under advertisement marketing method and line on line
Accuse marketing method, advertisement marketing method on the line the following steps are included:
Whether step S1, the ad content provided to the advertiser successively close rule, available time, range it is effective
Property, type support whether judgement；
Step S2 judges whether according to the selection of the advertiser in gate inhibition, people's row entrance, garage's entrance, intelligence
Household, elevator, street lamp, charging pile, cell information advertisement obtain push result；Wherein, in each deterministic process, no
Whether by advertisement pushing, the place judgment step of next step is moved towards, until reaching step S3；
Specifically, the gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging pile, cell
Information has advertisement screen end, and the advertisement screen end is made of advertisement screen hardware and attached peripheral hardware, whole to be embedded in each intelligence in community
In system, such as the display screen of gate inhibition, lane Fei Xianping, elevator screen etc., it is responsible for front end advertising display and video flowing acquisition.
The push result is transmitted to processor by step S3, and associated with the ad content being located in database, real
When show push result.Wherein, the push result uploads in processor especially by community's advertising resource management platform, and
Implement community's advertising marketing platform and control app updates the operation for showing result.
It wherein, further include that (community's advertising marketing platform is using community's advertising marketing platform before the step S1
Another part of above-mentioned ad system cloud, including operation interface, for docking control terminal, advertisement screen end and system monitoring O&M
End, processing control terminal upload control message simultaneously message is distributed by information gateway, by it is relevant instruction and acquire
The information preservations such as data) it executes user and places an order, uploads ad content etc. and operate.
In embodiment as shown in Figure 3, advertisement marketing method includes the following steps under the line；
Q1, personnel market under line, using the APP (i.e. control app) on mobile terminal device, generate publicity orders,
Conjunction rule are successively carried out using the ad content that the APP (i.e. control app) on mobile terminal device provides the advertiser
Whether, available time, range validity, type support whether judgement；
Q2 executes step S2, S3.Wherein, the push result is especially by community's advertising resource management platform
It passes in processor, and implements the operation of community's advertising marketing platform and control app update displaying result.
In embodiment as shown in Figure 4, the advertisement method for running the following steps are included:
Step R1 takes gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging pile, cell
The monitor video of business uploads in database；Specifically, which is realized by steaming media platform, and Streaming Media cloud is responsible for obtaining wide
The video information of screen end acquisition is accused, and stores and forwards.
Specifically, the gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging pile, cell
Information has advertisement screen end, and the advertisement screen end is made of advertisement screen hardware and attached peripheral hardware, whole to be embedded in each intelligence in community
In system, such as the display screen of gate inhibition, lane Fei Xianping, elevator screen etc., it is responsible for front end advertising display and video flowing acquisition.
Step R2 judges gate inhibition using processor, people's row entrance, garage's entrance, smart home, elevator, street lamp, fills
Whether electric stake, cell serves are playing video；
If nothing, community workers is notified to carry out equipment maintenance；
If so, then by the advertising information in monitor video be synchronized to WEB front-end or other show interfaces specifically pass through
Community's advertising resource manage platform carry out data exchange, later and using processor to monitor video progress the stream of people, characteristics of objects,
Time, duration analysis obtain pricing strategy scheme, community's advertising marketing platform implementation pricing strategy therein, the utilization of resources, increasing
Value service, it is therefore intended that attract advertiser.Wherein, processor is also used to construct big data platform, to a large amount of monitor video into
Row classification analysis, the monitor video are stored in database or cloud database.
In embodiment as shown in Figure 5, the advertisement leave the theatre method the following steps are included:
Step G1 obtains advertising information of leaving the theatre, and the APP (control app) on mobile terminal device is utilized to notify advertisement
Main needs continue to pay dues；
Specifically, platform acquisition is managed by community's advertising resource to leave the theatre advertising information, the step can by manual operation or
Processor notifies community workers after getting in real time.
Step G2 enters and leaves the ad content of the advertiser from gate inhibition, people's row when the advertiser no longer continues to pay dues
Mouth, garage's entrance, smart home, elevator, street lamp, charging pile, cell serves are removed, and are updated to new ad content；Institute
State gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging pile, cell information have advertisement screen end,
Ad content is removed from advertisement screen end.
After executing the step G1, when being judged as YES, step G3 is executed；Step G3, when the advertiser implements to continue to pay dues,
The information that will continue to pay dues uploads to processor, and associated with the ad content of the advertiser；And continue to show the advertisement of advertiser
Content in the database updates the associated temporal information change of the ad content of advertiser.Specifically, the data exchange by
Community's advertising resource manages platform and completes.
Step G4 discharges advertising resource, and updates online displaying interface simultaneously and be synchronized to the APP on mobile terminal device
(Control APP)；Wherein, community's advertising resource management platform executes the step, and after being finished, will be current
Advertisement available resource information transfer to community's advertising marketing platform, community's advertising marketing platform updates on-line marketing resource
Pond, for showing currently available advertisement point information, in order to which advertiser places an order purchase.
Wherein, step G4 is executed after the step G2 is finished, the step G3 is finished and terminates process.
In embodiment as shown in FIG. 6, the advertisement delete point methods the following steps are included:
Step H1 will be located at gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging pile, small
The point device uninstallation of area's service；Wherein, the point equipment includes being installed on gate inhibition, people's row entrance, garage's entrance, intelligence
The advertisement screen end of energy household, elevator, street lamp, charging pile, cell serves.
Step H2, community workers are recorded using APP (Control APP) sweep equipment on mobile terminal device,
It obtains and deletes result；
Step H3 will delete result and be back to processor, and deletes the point information being located in database；Specifically, by
Community's advertising resource manages platform and the information of operation change is transmitted to community's advertising marketing platform, and community's advertisement marketing is flat
Platform deletes corresponding advertisement point, and more new line marketing resource pond, provides the last state of current point for advertiser.
Step H4, real-time update show interface online and be synchronized to the APP on mobile terminal device (control app),
And marketing system under line synchro.
The invention also discloses a kind of community's advertisement intelligent managing devices, comprising:
Data processing unit, for handling newly-increased or deleting point facility information, by the advertisement point in related point information
It is synchronized to and shows interface, analyze and determine monitor video；
Monitoring unit, for monitoring gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging
Real-time video at stake, cell serves, and transfer data to the data processing unit；
Data storage cell, for storing the ad content and monitor video of advertiser；
Information display unit, for showing ad content.
Specifically, community's advertisement intelligent managing device is used to execute above-mentioned community's advertisement intelligent management method, wherein
The data processing unit mainly implements community's advertising resource management platform, community's advertising marketing platform and control app
Major function, the data storage cell mainly realizes the database function in the above method, and the information display unit is used
In realizing advertisement screen end function in the above method, the monitoring unit is applied to obtain monitor video in the above method.
The invention also discloses a kind of community's advertisement intelligent management system, including server, smart machine, monitoring device,
Advertisement screen；Wherein, the server includes memory, processor and is stored on the memory and can be on the processor
Community's advertisement intelligent management program of operation, wherein real when community's advertisement intelligent management program is executed by the processor
Existing advertisement intelligent management method in community's as described in any one of the above embodiments.
Memory can be read-only memory (read-only memory, ROM) or can store static information and instruction
Other types of static storage device, random access memory (random access memory, RAM)) or can store letter
The other types of dynamic memory of breath and instruction, is also possible to Electrically Erasable Programmable Read-Only Memory (Electrically
Erasable Programmable Read-Only Memory, EEPROM), CD-ROM (Compact Disc Read-
Only Memory, CD-ROM) or other optical disc storages, optical disc storage (including compression optical disc, laser disc, optical disc, digital universal
Optical disc, Blu-ray Disc etc.), magnetic disk storage medium or other magnetic storage apparatus or can be used in carrying or store to have referring to
Enable or data structure form desired program code and can by any other medium of computer access, but not limited to this.
Memory, which can be, to be individually present, and is connected by communication bus with processor.Memory can also be integrated in one with processor
It rises.
A kind of non-transitorycomputer readable storage medium, is stored thereon with computer program, which is held by processor
Advertisement intelligent management method in community's as described in any one of the above embodiments is realized when row.
The storage medium can be the internal storage unit of aforementioned server, such as the hard disk or memory of server.Institute
The plug-in type hard disk being equipped on the External memory equipment that storage medium is also possible to the equipment, such as the equipment is stated, intelligence
Storage card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card)
Deng.Further, the storage medium can also both including the equipment internal storage unit and also including External memory equipment.
In conclusion community's advertisement intelligent management method of the invention supports dynamic advertising, increase the lively of ad content
Property and diversity, and can be realized can intelligent long-range switching ad content, reduce unnecessary artificial operation and time
Cost is analyzed in real time by video real-time tracking advertisement Group-oriented, provides community intelligent accurate advertisement, moreover it is possible to integrate existing
Community resource, increases advertisement contact, and integration operation forms scale effect.Secondly, this method is easy to use, good compatibility,
It is greatly convenient to bring for community work.Solve existing community advertisement persistent ailment, building intelligence, efficient community's advertisement
System originally increases income for project drop.
It will be apparent to those skilled in the art that it is various that other can be made according to the above description of the technical scheme and ideas
It is corresponding to change and deformation, and all these change and deformation should belong to the claims in the present invention protection scope it
It is interior.
Claims (10)
1. a kind of community's advertisement intelligent management method, which is characterized in that including following below scheme:
Advertisement increases point process, and the method including increasing point for community's advertisement has the point of carrying advertisement screen inside community
When installation, database is recorded using processor in the price of the point, configuration information by community workers, and under line synchro
APP realizes that community's advertisement is online；
Advertisement marketing process, including advertisement marketing method under advertisement marketing method and line on line, show current society by WEB front-end
Area's advertising information, advertiser get community's advertising information, and community's advertising information includes advertisement point, advertisement duration, advertisement
Price；Advertiser will need the ad content promoted to upload to database, and pay publicity orders, will be in advertisement using processor
Hold the advertising carrier for being synchronized to the point, realizes advertisement marketing on line, resynchronizing after advertisement marketing has made in advertising resource
Information makes WEB front-end more new content to processor；Advertisement marketing method includes under the line, and the point is by under advertiser
Single payment, community workers create ad content according to the demand of synchronous advertiser；Publicity orders are generated by processor,
The ad content is updated into the advertising carrier to the point, advertisement marketing under line is realized, is resynchronized after advertisement marketing wide
Accuse resource in used information to displaying interface；
Advertisement business circuit, including advertisement method for running, advertising scenarios data, intelligent analysis are obtained using processor in real time
The carrier of advertisement propagates face, live effect, and the monitor video for uploading the point in real time utilizes processor pair to processor
Monitor video is analyzed, and if desired maintenance notifies community workers' follow-up to handle in time, if monitor video is normal, utilizes place
Audient face, the target group's viewing advertisement number, viewing personnel characteristics, viewing time, residence time of device analysis Current ad are managed,
And according to above-mentioned data assessment advertising results, and intelligent Synchronization pricing strategy；
Advertisement is left the theatre process, including advertisement is left the theatre method, terminates when the advertising time, processor is utilized to obtain corresponding advertisement letter
Breath, informs whether advertiser needs to renew a contract, if advertiser renews a contract, payment, which continues to pay dues, fund and updates advertising information to processor,
If advertiser does not renew a contract, the advertisement point advertisement of current point is discharged, and synchronous advertisement discharge information to WEB front-end or its
He shows interface；
A process is deleted in advertisement, including point methods are deleted in advertisement, when the advertising equipment with advertisement point needs to unload, utilizes processing
Device deletes the facility information, and current point is deleted from WEB front-end or other displaying interfaces.
2. a kind of community's advertisement intelligent management method according to claim 1, which is characterized in that described to be used for community's advertisement
Increase point method the following steps are included:
Point equipment is installed on community's installation site by installation steps；
Register step, community workers are recorded the facility information of the point equipment by the APP on mobile terminal device
In the database；
Synchronizing information step, the processor is according to the facility information in database, creation or newly-increased advertisement point in the database
Position, and advertisement point bit attribute is associated with advertisement point；
Information shows step, and the processor is according to the advertisement point that is stored in database profession and associated with advertisement point
Advertisement point bit attribute pushes information to the end APP and shows interface or WEB front-end.
3. a kind of community's advertisement intelligent management method according to claim 1, which is characterized in that advertisement marketing on the line
Method the following steps are included:
Step S1, to the advertiser provide ad content successively carry out close rule whether, available time, range validity,
Judgement whether type is supported；
Step S2 judges whether according to the selection of the advertiser in gate inhibition, people's row entrance, garage's entrance, intelligent family
Residence, elevator, street lamp, charging pile, cell information advertisement obtain push result；
The push result is transmitted to processor by step S3, and associated with the ad content being located in database, is opened up in real time
Show push result.
4. a kind of community's advertisement intelligent management method according to claim 3, which is characterized in that advertisement marketing under the line
Method includes the following steps；
Q1, personnel market under line, utilize the APP on mobile terminal device, publicity orders are generated, using on mobile terminal device
Whether the ad content that APP provides the advertiser successively carries out closing rule, available time, range validity, type support
Whether judgement；
Q2 executes step S2, S3.
5. a kind of community's advertisement intelligent management method according to claim 1, which is characterized in that the advertisement method for running
The following steps are included:
Step R1, by gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging pile, cell serves
Monitor video uploads in database；
Step R2 judges gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging using processor
Whether stake, cell serves are playing video, if nothing, community workers are notified to carry out equipment maintenance；If so, then monitoring is regarded
Advertising information in frequency is synchronized to WEB front-end or other show interface；And the stream of people, object are carried out to monitor video using processor
Feature, time, duration analysis, obtain pricing strategy scheme.
6. a kind of community's advertisement intelligent management method according to claim 1, which is characterized in that the advertisement is left the theatre method
The following steps are included:
Step G1 obtains advertising information of leaving the theatre, and notifies advertiser to need to continue to pay dues using the APP on mobile terminal device；
Step G2, when the advertiser no longer continues to pay dues, by the ad content of the advertiser from gate inhibition, people's row entrance, vehicle
Row entrance, smart home, elevator, street lamp, charging pile, cell serves are removed, and are updated to new ad content；
Step G3, when the advertiser implements to continue to pay dues, the information that will continue to pay dues uploads to processor, and the advertisement with the advertiser
Content is associated；
Step G4 discharges advertising resource, and updates online displaying interface simultaneously and be synchronized to the APP on mobile terminal device；
Wherein, step G4 is executed after the step G2 is finished, the step G3 is finished and terminates process.
7. a kind of community's advertisement intelligent management method according to claim 1, which is characterized in that point methods are deleted in the advertisement
The following steps are included:
Step H1 will be located at gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging pile, cell clothes
The point device uninstallation of business；
Step H2, community workers are recorded using the APP sweep equipment on mobile terminal device, are obtained and are deleted result；
Step H3 will delete result and be back to processor, and deletes the point information being located in database；
Step H4, real-time update show interface online and are synchronized to the APP on mobile terminal device.
8. a kind of community's advertisement intelligent managing device characterized by comprising
Data processing unit, it is for handling newly-increased or deleting point facility information, the advertisement point in related point information is synchronous
To interface is shown, monitor video is analyzed and determined；
Monitoring unit, for monitoring gate inhibition, people's row entrance, garage's entrance, smart home, elevator, street lamp, charging pile, small
The real-time video of service center, area, and transfer data to the data processing unit；
Data storage cell, for storing the ad content and monitor video of advertiser；
Information display unit, for showing ad content.
9. a kind of community's advertisement intelligent management system, which is characterized in that including server, smart machine, monitoring device, advertisement
Screen；Wherein, the server includes memory, processor and is stored on the memory and can run on the processor
Community's advertisement intelligent management program, wherein when community's advertisement intelligent management program is executed by the processor realize such as
Advertisement intelligent management method in community's of any of claims 1-7.
10. a kind of non-transitorycomputer readable storage medium, is stored thereon with computer program, which is executed by processor
Shi Shixian advertisement intelligent management method in community's for example of any of claims 1-7.
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