CN110020211A - The appraisal procedure and device of user property influence power - Google Patents
The appraisal procedure and device of user property influence power Download PDFInfo
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- CN110020211A CN110020211A CN201710992405.1A CN201710992405A CN110020211A CN 110020211 A CN110020211 A CN 110020211A CN 201710992405 A CN201710992405 A CN 201710992405A CN 110020211 A CN110020211 A CN 110020211A
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Abstract
The invention discloses the appraisal procedures and device of a kind of user property influence power, are related to Internet technical field.One specific embodiment of this method includes: the historical behavior record for obtaining multiple objects, wherein the multiple object belongs to same target classification, and the historical behavior record includes user property, and the user property includes multiple attribute values；It is recorded based on the historical behavior, determines difference degree value of each object by the user's operation with different attribute value；According to each object by the difference degree value of the user's operation with different attribute value, the user property influence power is determined.The embodiment reduces computation complexity, reduces calculation amount, user property influence power can be calculated quickly on large-scale data, and the influence power being calculated is consistent with actual conditions, enhances versatility.
Description
Technical field
The present invention relates to Internet technical field more particularly to a kind of appraisal procedures and device of user property influence power.
Background technique
With the continuous development of Internet technology, the various applications based on Internet technology also emerge one after another, for example, by
The social networks such as altar, shopping website, microblogging wechat.In such virtual society environment, personage has various attributes,
Also various behaviors can be generated, and these attributes have a certain impact to the behavior of personage, how assesses these attributes
Influence to user behavior is also the hot issue studied instantly.Currently, commonly the method for assessment user property influence power has
Influence power calculation method based on information gain and the calculation method based on cosine similarity.
Illustrate above two method for assessing user property to the influence power of selection commodity below.
Influence power calculation method based on information gain
In information theory, comentropy indicates the uncertainty degree of a stochastic variable, and conditional entropy represents under the conditions of a certain
The uncertainty of stochastic variable.Information gain is the difference of comentropy and conditional entropy, that is to say, that the size of information gain indicates
Under the conditions of some, degree that stochastic variable uncertainty reduces.When calculating influence power, whole users are calculated first in product
The probability distribution of selection commodity, calculates overall information entropy in class.Then, it calculates under each user personality attribute under different attribute value
Conditional entropy, add up.Calculate overall information entropy and each conditional entropy it is cumulative and between difference, the more big then attribute pair of difference
Select the influence power of the category commodity bigger.
Influence power calculation method based on cosine similarity
The similarity degree of two probability distribution can be measured using cosine similarity.If cosine similarity is bigger, explanation
The two is more similar.Cosine similarity is smaller, illustrates that the gap of two probability distribution is bigger.When calculating influence power, calculate first
The probability distribution of commodity is selected under whole user's particular communities under different attribute value, is not then belonged to using cosine similarity measurement
Property value user select commodity probability distribution variances, the cosine similarity the big, illustrate the attribute to select the category commodity shadow
It is bigger to ring power.
In realizing process of the present invention, at least there are the following problems in the prior art for inventor's discovery:
Since the size of information gain is without limitation in a fixed range, lead to the normalizing of responsibility coefficient
Change encounters problems, and influence power of the same user property in different categories can not easily be compared.This method is calculating category
When property is worth more attribute, the information gain being calculated is often higher, then the influence power of the attribute is bigger, it may appear that with reality
Not the case where situation is not inconsistent.This method needs biggish calculation amount, can also generate to the efficiency of algorithm when commodity are more in category
It influences.
Due to the growth of cosine similarity be it is nonlinear, applied when attribute value is more than the scene of two classes, no
The calculating that influence power can be simply carried out using operations such as the additions of similarity, is limited its scope of application.
In summary, it is known that the existing middle method for calculating user property influence power is there are step complexity, the shadow being calculated
Ring the defect that power is not inconsistent with actual conditions and application range is limited.
Summary of the invention
In view of this, the embodiment of the present invention provides the appraisal procedure and device of a kind of user property influence power, it can be significant
Computation complexity is reduced, calculation amount is reduced, user property influence power can be calculated quickly on large-scale data, and calculate
Obtained influence power is consistent with actual conditions, enhances versatility.
To achieve the above object, according to an aspect of an embodiment of the present invention, a kind of user property influence power is provided
Appraisal procedure.
The appraisal procedure of a kind of user property influence power of the embodiment of the present invention, comprising: obtain the history row of multiple objects
For record, wherein the multiple object belongs to same target classification, and the historical behavior record includes user property, the use
Family attribute includes multiple attribute values；It is recorded based on the historical behavior, determines each object by the user with different attribute value
The difference degree value of operation；According to each object by the difference degree value of the user's operation with different attribute value, determine
The user property influence power.
Optionally, the determination of the embodiment of the present invention each object is by the difference of the user's operation with different attribute value
The step of degree value includes: for each attribute value in the multiple attribute value, and determining has the user couple of the attribute value
The probability that each object in the multiple object is operated；According to the corresponding probability of each attribute value, determine described in
Each object is by the difference degree value of the user's operation with different attribute value.
Optionally, the appraisal procedure of the user property influence power of the embodiment of the present invention determines the difference according to the following formula (1)
Degree value,
Wherein, DijIndicate the difference degree value, PijIndicate that there is the user of ith attribute value to carry out to j-th of object
The probability of operation,Indicate the mean value for the probability that the user from i=1 to i=n operates j-th of object, 1 < i≤m, 1 <
J≤n, m indicate the number of the multiple attribute value, and n indicates the number of the multiple object.
Optionally, the appraisal procedure of the user property influence power of the embodiment of the present invention determines the user according to the following formula (2)
Properties affect power:
Wherein, W indicates the user property influence power, and K indicates normalization coefficient.
Optionally, the normalization coefficient K of the embodiment of the present invention is 2m-2.
Optionally, the method for the embodiment of the present invention is determining each object by the difference of the user's operation with different attribute value
Before off course angle value, further includes: recorded to the historical behavior and carry out duplicate removal processing, to screen out same user to same target
Repetitive operation.
To achieve the above object, other side according to an embodiment of the present invention provides a kind of user property influence power
Assessment device.
A kind of assessment device of user property influence power of the embodiment of the present invention includes: that behavior record obtains module, is used for
Obtain the historical behavior record of multiple objects, wherein the multiple object belongs to same target classification, the historical behavior record
Including user property, the user property includes multiple attribute values；Difference degree value determining module, for being based on the history row
For record, difference degree value of each object by the user's operation with different attribute value is determined；Influence power determining module, is used for
According to each object by the difference degree value of the user's operation with different attribute value, determine that the user property influences
Power.
Optionally, the difference degree value determining module of the embodiment of the present invention is used for: for every in the multiple attribute value
A attribute value determines the probability that there is the user of the attribute value to be operated to each object in the multiple object；According to
According to the corresponding probability of each attribute value, determine each object by the difference journey of the user's operation with different attribute value
Angle value.
Optionally, the difference degree value determining module of the embodiment of the present invention determines the difference degree value according to the following formula (1),
Wherein, DijIndicate the difference degree value, PijIndicate that there is the user of ith attribute value to carry out to j-th of object
The probability of operation,Indicate the mean value for the probability that the user from i=1 to i=n operates j-th of object, 1 < i≤m, 1 <
J≤n, m indicate the number of the multiple attribute value, and n indicates the number of the multiple object.
Optionally, the influence power determining module of the embodiment of the present invention determines the user property influence power according to the following formula (2):
Wherein, W indicates the user property influence power, and K indicates normalization coefficient.
Optionally, the normalization coefficient K of the embodiment of the present invention is 2m-2.
Optionally, the assessment device of the user property influence power of the embodiment of the present invention further includes deduplication module, for institute
It states historical behavior record and carries out duplicate removal processing, to screen out repetitive operation of the same user to same target.
To achieve the above object, according to an embodiment of the present invention to be influenced in another aspect, providing one kind and being used for user property
The electronic equipment of force estimation method.
The a kind of electronic equipment of the embodiment of the present invention includes: one or more processors；Storage device, for storing one
Or multiple programs, when one or more of programs are executed by one or more of processors, so that one or more of
Processor realizes the appraisal procedure of the user property influence power of the embodiment of the present invention.
To achieve the above object, another aspect according to an embodiment of the present invention, provides a kind of computer-readable medium.
A kind of computer-readable medium according to an embodiment of the present invention is stored thereon with computer program, described program quilt
The appraisal procedure of the user property influence power of the embodiment of the present invention is realized when processor executes.
One embodiment in foregoing invention has the following advantages that or the utility model has the advantages that because using being had using each object
There is the technological means of the difference degree value of the user's operation of different attribute value, so it is multiple to overcome step existing in the prior art
Technical problem miscellaneous, that the influence power and actual conditions being calculated are not inconsistent and application range is limited, and then reach reduction and calculate
Complexity reduces calculation amount, improves the technical effect of versatility and accuracy.
Further effect possessed by above-mentioned non-usual optional way adds hereinafter in conjunction with specific embodiment
With explanation.
Detailed description of the invention
Attached drawing for a better understanding of the present invention, does not constitute an undue limitation on the present invention.Wherein:
Fig. 1 is the schematic diagram of the main flow of the appraisal procedure of user property influence power according to an embodiment of the present invention；
Fig. 2 is the schematic diagram of the main modular of the assessment device of user property influence power according to an embodiment of the present invention；
Fig. 3 is that the embodiment of the present invention can be applied to exemplary system architecture figure therein；
Fig. 4 is adapted for the structural representation of the computer system for the terminal device or server of realizing the embodiment of the present invention
Figure.
Specific embodiment
Below in conjunction with attached drawing, an exemplary embodiment of the present invention will be described, including the various of the embodiment of the present invention
Details should think them only exemplary to help understanding.Therefore, those of ordinary skill in the art should recognize
It arrives, it can be with various changes and modifications are made to the embodiments described herein, without departing from scope and spirit of the present invention.Together
Sample, for clarity and conciseness, descriptions of well-known functions and structures are omitted from the following description.
Fig. 1 is a kind of main flow schematic diagram of the appraisal procedure of user force according to an embodiment of the present invention.Such as Fig. 1
Shown, a kind of appraisal procedure of user force provided in an embodiment of the present invention mainly comprises the steps that
Step S101: the historical behavior record of multiple objects is obtained, wherein the multiple object belongs to same target class
Not, the historical behavior record includes user property, and the user property includes multiple attribute values.
The appraisal procedure of user property influence power provided in an embodiment of the present invention can be applied to business website, e-commerce
Or the plurality of application scenes such as social networks.In different application scenarios, object, behavior can have different meanings.Specifically
For, object refers to content on website, such as social hotspots, comment and commodity etc..Behavior refers to user to the behaviour of object
Make, such as browsing, comment, collection, purchase etc..
In e-commerce field or commercial articles searching engine, the historical viewings record of commodity in available a certain category,
Influence power using the method assessment user property of the embodiment of the present invention to the commodity for selecting different categories, can recommend for user
It may want the commodity for understanding or buying, to provide accurate, personalized service for user, so that user experience is improved, for operation
The objective formulation migration efficiency of quotient provides data basis.In social networks such as microblogging, the microblogging hair of available registration user
Cloth record or comment are recorded with forwarding, using the method assessment user property of the embodiment of the present invention to information propagation effect power,
Valuable user is found out according to the assessment of user force, so that the expanded application for microblogging is provided fundamental basis, such as microblogging
Public sentiment monitoring with microblogging promotion etc..
In embodiments of the present invention, object can be classified.Such as when object is social hotspots, the people can be divided into
Raw class, amusement class and science and technology can be divided into people's livelihood class when object is military news or social news or financial and economic news；
When object is film report, constellation explanation or entertainment news, amusement class can be divided into；When object is electronic product new product hair
When cloth report, report in sciemtifec and technical sphere, science and technology can be divided into.Such as when object be commodity when, can be divided into clothing,
Household class, digital product class etc..
In embodiments of the present invention, user property can be gender attribute, Regional Property (carries out the city where user
Divide, such as a line city, tier 2 cities, three line cities), user gradation attribute, age attribute etc., the present invention does not limit herein
System.
In embodiments of the present invention, historical behavior record can be the behavior record of multiple objects in a period of time, such as
This can be two months for a period of time, and those skilled in the art can determine that the present invention is herein with no restrictions according to specific requirements.
Step S102: it is recorded based on the historical behavior, determines each object by the user's operation with different attribute value
Difference degree value.
In alternative embodiments, difference degree value of each object by the user's operation with different attribute value is determined
The step of include: to determine the user with the attribute value to described more for each attribute value in the multiple attribute value
The probability that each object in a object is operated；According to the corresponding probability of each attribute value, it is described each right to determine
As by the difference degree value of the user's operation with different attribute value.
The method provided below by illustrating the embodiment of the present invention for n commodity for belonging to same merchandise classification, wherein
User property includes m attribute value.
1. recording according to historical viewings, views of each commodity under different attribute value is determined；2. being directed to each category
Property value, the browsing numbers of commodity all under the attribute value is added total views as all commodity under the attribute value；3.
By total views of commodity all commodity in the case where the views under the attribute value is divided by the attribute value, the attribute value is obtained
The probability that user operates each commodity in n commodity.
With sijIndicate views of j-th of commodity under ith attribute value, wherein 1≤i≤n, 1 < j≤m, with Sj
Total views of all commodity under ith attribute value is indicated, with PijIndicate that the user of ith attribute value browses j-th of commodity
Probability, then:
In alternative embodiments, according to the corresponding probability of each attribute value, determine that each object is had
There is the step of difference degree value of the user's operation of different attribute value to determine the difference degree value including (1) according to the following formula:
Wherein, DijIndicate the difference degree value, PijIndicate that there is the user of ith attribute value to carry out to j-th of object
The probability of operation,The mean value for the probability that user of the expression from i=1 to i=n operates j-th of object, 1≤i≤m, 1
< j≤n, m indicate the number of the multiple attribute value, and n indicates the number of the multiple object.
In alternative embodiments, difference degree value can be deviation, and physical significance is easy to understand, convenient for according to it
Physical significance carries out subsequent processing.
The appraisal procedure of user property influence power provided in an embodiment of the present invention, using the crowd of different attribute value to difference
Probability (the i.e. P of Object Operationsij) calculate each object by the difference degree value of the user's operation with different attribute value (i.e.
Dij), avoid because the length that historical behavior records taken time is different, under different attribute value crowd's number difference due to caused by shadow
It rings, there is statistical significance.
In an alternate embodiment of the invention, before the probability that the user for determining each attribute value operates different objects,
This method further include: the historical behavior is recorded and carries out duplicate removal processing, is grasped with screening out same user to the repetition of same target
Make.
Optionally, historical viewings record includes object identity and User ID.According to object identity and User ID to history row
Duplicate removal processing is carried out to screen out repetitive operation of the same user to same target for record, i.e., same user is to the more of same target
Secondary operation is only calculated primary.The repeated multiple times operation same target of some noise users can be removed in this way to user property influence power meter
The influence of calculation.
Step S103: it according to each object by the difference degree value of the user's operation with different attribute value, determines
The user property influence power.
In alternative embodiments, the user property influence power determines according to the following formula (2):
Wherein, W indicates the user property influence power, and K indicates normalization coefficient.
The appraisal procedure of user property influence power provided in an embodiment of the present invention, using with the linear phase of user property influence power
The difference degree value of pass is calculated so that this method can use the cumulative of difference degree value and calculate the user property influence power
Method is simple, and calculation amount is small, and explicit physical meaning.
In alternative embodiments, the normalization coefficient K can be determined according to above-mentioned difference degree value, such as normalizing
Changing coefficient can be the limiting value of the sum of above-mentioned difference degree value, which can determine according to the following formula:
Then normalization coefficient K can be 2m-2.
The appraisal procedure of user property influence power provided in an embodiment of the present invention, by normalization coefficient by user property shadow
Ringing force transformation is the numerical value in [0,1] section, eliminates influence caused by attribute value number in user property to reach, enhances logical
With property, moreover, using using the limiting value of the sum of difference degree value as normalization coefficient in the embodiment of the present invention, compared to direct
Using the number of multiple attribute values as the mode of normalization coefficient, more accurately.
The appraisal procedure of user property influence power provided in an embodiment of the present invention calculates difference degree value and the user of acquisition
Properties affect power is linearly related, so that this method can use the cumulative of difference degree value and influence to measure the user property
Power, so that this method algorithm is simple, calculation amount is small, and explicit physical meaning；Using the crowd of different attribute value to different right
Above-mentioned difference degree value is calculated as the probability of operation, it is different, different to avoid the length for recording the taken time because of historical behavior
Under attribute value crowd's number it is different and caused by influence, and above-mentioned probability calculation is simple, reduces computation complexity and reduction
Calculation amount, can calculate quickly user property influence power on large-scale data；According to of attribute value in user property
Number determines normalization coefficient, can eliminate the influence of attribute value number in user property, enhance versatility.
Illustrate the appraisal procedure of the user property influence power of the embodiment of the present invention with specific example below.
There are three types of commodity in certain category: A, B, C.User property is gender attribute, and there are three attribute values: male, female, unknown.
It is as shown in table 1 below the browsing record in the category in all commodity two months.
Table 1:
Number in table 1 is views of each commodity under different attribute value.
For each attribute value, the browsing number of commodity all under the attribute value is added as all quotient under the attribute value
Total views of product.Then attribute value is male, and total views of all commodity is 1000；Attribute value is female, all commodity
Total views is 800；Attribute value be it is unknown, total viewss of all commodity is 500.
For each attribute value, the probability and probability of each commodity are browsed according to the user that formula (3) calculates the attribute value
Mean value, as shown in table 2 below.
Table 2:
Each object is calculated by the difference degree value of the user's operation with different attribute value, such as the following table 3 institute according to formula (1)
Show.
Table 3:
Calculate normalization coefficient K=2*3-2=4.
The user property is calculated to the influence power W for browsing commodity in the category according to formula (2):
Fig. 2 is the schematic diagram of the main modular of the assessment device of user property influence power according to an embodiment of the present invention.Such as
Shown in Fig. 2, the assessment device 200 of the user property influence power of the embodiment of the present invention specifically includes that behavior record obtains module
201, difference degree value determining module 202 and influence power determining module 203.
Wherein, behavior record obtains module 201, and the historical behavior for obtaining multiple objects records, wherein the multiple
Object belongs to same target classification, and the historical behavior record includes user property, and the user property includes multiple attribute values；
Difference degree value determining module 202 determines that each object is had difference for recording based on the historical behavior
The difference degree value of the user's operation of attribute value；
Influence power determining module 203, for determining the user according to the difference degree value and the normalization coefficient
Properties affect power.
In alternative embodiments, difference degree value determining module 202 is used for:
For each attribute value in the multiple attribute value, determine the user with the attribute value to the multiple right
The probability that each object as in is operated；
According to the corresponding probability of each attribute value, determine that each object is grasped by the user with different attribute value
The difference degree value of work.
In alternative embodiments, difference degree value determining module 202 determines the difference degree according to the following formula (1)
Value,
Wherein, DijIndicate the difference degree value, PijIndicate that there is the user of ith attribute value to carry out to j-th of object
The probability of operation,Indicate the mean value for the probability that user from i=1 to i=n operates j-th of object, 1 < i≤m, 1
< j≤n, m indicate the number of the multiple attribute value, and n indicates the number of the multiple object.
In alternative embodiments, influence power determining module 203 determines that the user property influences according to the following formula (2)
Power:
Wherein, W indicates the user property influence power, and K indicates normalization coefficient.
In alternative embodiments, the normalization coefficient K is 2m-2.
In alternative embodiments, the assessment device 200 further includes deduplication module, for remembering to the historical behavior
Record carries out duplicate removal processing, to screen out repetitive operation of the same user to same target.
The assessment device of user property influence power provided in an embodiment of the present invention calculates difference degree value and the user of acquisition
Properties affect power is linearly related, so that this method can use the cumulative of difference degree value and influence to measure the user property
Power, so that this method algorithm is simple, calculation amount is small, and explicit physical meaning；Using the crowd of different attribute value to different right
Above-mentioned difference degree value is calculated as the probability of operation, it is different, different to avoid the length for recording the taken time because of historical behavior
Under attribute value crowd's number it is different and caused by influence, and above-mentioned probability calculation is simple, reduces computation complexity and reduction
Calculation amount, can calculate quickly user property influence power on large-scale data；According to of attribute value in user property
Number determines normalization coefficient, can eliminate the influence of attribute value number in user property, enhance versatility.
The assessment device of user property influence power provided in an embodiment of the present invention can be used for executing the embodiment of the present invention and be mentioned
The method of confession has the corresponding functional module of execution method and beneficial effect.The technology of detailed description is not thin in the present embodiment
Section, reference can be made to method provided by the embodiment of the present invention.
Fig. 3 shows the user property influence power method or user property influence power device that can apply the embodiment of the present invention
Exemplary system architecture 300.
As shown in figure 3, system architecture 300 may include terminal device 301,302,303, network 304 and server 305.
Network 304 between terminal device 301,302,303 and server 305 to provide the medium of communication link.Network 304 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 301,302,303 and be interacted by network 304 with server 305, to receive or send out
Send message etc..Various telecommunication customer end applications, such as the application of shopping class, net can be installed on terminal device 301,302,303
The application of page browsing device, searching class application, instant messaging tools, mailbox client, social platform software etc..
Terminal device 301,302,303 can be the various electronic equipments with display screen and supported web page browsing, packet
Include but be not limited to smart phone, tablet computer, pocket computer on knee and desktop computer etc..
Server 305 can be to provide the server of various services, such as utilize terminal device 301,302,303 to user
The shopping class website browsed provides the back-stage management server supported.Back-stage management server can believe the product received
The data such as breath inquiry request carry out the processing such as analyzing, and processing result (such as target push information, product information) is fed back to
Terminal device.
It should be noted that the appraisal procedure of user property influence power is generally by server provided by the embodiment of the present invention
305 execute, and correspondingly, the assessment device of user property influence power is generally positioned in server 305.
It should be understood that the number of terminal device, network and server in Fig. 3 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
Below with reference to Fig. 4, it illustrates the computer systems 400 for the terminal device for being suitable for being used to realize the embodiment of the present invention
Structural schematic diagram.Terminal device shown in Fig. 4 is only an example, function to the embodiment of the present invention and should not use model
Shroud carrys out any restrictions.
As shown in figure 4, computer system 400 includes central processing unit (CPU) 401, it can be read-only according to being stored in
Program in memory (ROM) 402 or be loaded into the program in random access storage device (RAM) 403 from storage section 408 and
Execute various movements appropriate and processing.In RAM 403, also it is stored with system 400 and operates required various programs and data.
CPU 401, ROM 402 and RAM 403 are connected with each other by bus 404.Input/output (I/O) interface 405 is also connected to always
Line 404.
I/O interface 405 is connected to lower component: the importation 406 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 407 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 408 including hard disk etc.；
And the communications portion 409 of the network interface card including LAN card, modem etc..Communications portion 409 via such as because
The network of spy's net executes communication process.Driver 410 is also connected to I/O interface 405 as needed.Detachable media 411, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 410, in order to read from thereon
Computer program be mounted into storage section 408 as needed.
Particularly, disclosed embodiment, the process described above with reference to flow chart may be implemented as counting according to the present invention
Calculation machine software program.For example, embodiment disclosed by the invention includes a kind of computer program product comprising be carried on computer
Computer program on readable medium, the computer program include the program code for method shown in execution flow chart.?
In such embodiment, which can be downloaded and installed from network by communications portion 409, and/or from can
Medium 411 is dismantled to be mounted.When the computer program is executed by central processing unit (CPU) 401, system of the invention is executed
The above-mentioned function of middle restriction.
It should be noted that computer-readable medium shown in the present invention can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In the present invention, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In invention, computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but unlimited
In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can
Any computer-readable medium other than storage medium is read, which can send, propagates or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF etc. are above-mentioned
Any appropriate combination.
Flow chart and block diagram in attached drawing are illustrated according to the system of various embodiments of the invention, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of above-mentioned module, program segment or code include one or more
Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box
The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical
On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants
It is noted that the combination of each box in block diagram or flow chart and the box in block diagram or flow chart, can use and execute rule
The dedicated hardware based systems of fixed functions or operations is realized, or can use the group of specialized hardware and computer instruction
It closes to realize.
Being described in module involved in the embodiment of the present invention can be realized by way of software, can also be by hard
The mode of part is realized.Described module also can be set in the processor, for example, can be described as: a kind of processor packet
It includes sending module and obtains module, determining module and first processing module.Wherein, the title of these modules is not under certain conditions
The restriction to the module itself is constituted, for example, sending module is also described as " sending picture to the server-side connected to obtain
Take the module of request ".
As on the other hand, the present invention also provides a kind of computer-readable medium, which be can be
Included in equipment described in above-described embodiment；It is also possible to individualism, and without in the supplying equipment.Above-mentioned calculating
Machine readable medium carries one or more program, when said one or multiple programs are executed by the equipment, makes
Obtaining the equipment includes:
Obtain the historical behavior record of multiple objects, wherein the multiple object belongs to same target classification, the history
Behavior record includes user property, and the user property includes multiple attribute values；
It is recorded based on the historical behavior, determines each object by the difference degree of the user's operation with different attribute value
Value；
According to each object by the difference degree value of the user's operation with different attribute value, determine that the user belongs to
Property influence power.
It is big to the influence power of Object Operations can accurately to measure user property for technical solution according to an embodiment of the present invention
It is small.The technical solution reduces computation complexity significantly, and calculation amount is small, can calculate quickly on large-scale data
User property influence power, and the influence power being calculated is consistent with actual conditions, enhances versatility.
Above-mentioned specific embodiment, does not constitute a limitation on the scope of protection of the present invention.Those skilled in the art should be bright
It is white, design requirement and other factors are depended on, various modifications, combination, sub-portfolio and substitution can occur.It is any
Made modifications, equivalent substitutions and improvements etc. within the spirit and principles in the present invention, should be included in the scope of the present invention
Within.
Claims (14)
1. a kind of appraisal procedure of user property influence power characterized by comprising
Obtain the historical behavior record of multiple objects, wherein the multiple object belongs to same target classification, the historical behavior
Record includes user property, and the user property includes multiple attribute values；
It is recorded based on the historical behavior, determines difference degree value of each object by the user's operation with different attribute value；
According to each object by the difference degree value of the user's operation with different attribute value, the user property shadow is determined
Ring power.
2. the method according to claim 1, wherein determining each object by the use with different attribute value
Family operation difference degree value include:
For each attribute value in the multiple attribute value, determine the user with the attribute value in the multiple object
The probability that is operated of each object；
According to the corresponding probability of each attribute value, determine each object by the user's operation with different attribute value
Difference degree value.
3. according to the method described in claim 2, it is characterized in that, (1) determines the difference degree value according to the following formula,
Wherein, DijIndicate the difference degree value, PijIndicate that there is the user of ith attribute value to operate to j-th of object
Probability,The mean value for the probability that user of the expression from i=1 to i=n operates j-th of object, 1 < i≤m, 1 < j≤
N, m indicate the number of the multiple attribute value, and n indicates the number of the multiple object.
4. according to the method described in claim 3, it is characterized in that, the user property influence power determines according to the following formula (2):
Wherein, W indicates the user property influence power, and K indicates normalization coefficient.
5. according to the method described in claim 4, it is characterized in that, the normalization coefficient K is 2m-2.
6. method according to claim 1-5, which is characterized in that determine each object by with different attribute value
User's operation difference degree value before, the method also includes:
The historical behavior is recorded and carries out duplicate removal processing, to screen out repetitive operation of the same user to same target.
7. a kind of assessment device of user property influence power characterized by comprising
Behavior record obtains module, and the historical behavior for obtaining multiple objects records, wherein the multiple object ownership is same
Object type, the historical behavior record includes user property, and the user property includes multiple attribute values；
Difference degree value determining module determines each object by with different attribute value for recording based on the historical behavior
User's operation difference degree value；
Influence power determining module, for according to each object by the difference degree of the user's operation with different attribute value
Value, determines the user property influence power.
8. device according to claim 7, which is characterized in that the difference degree value determining module is used for:
For each attribute value in the multiple attribute value, determine the user with the attribute value in the multiple object
The probability that is operated of each object；
According to the corresponding probability of each attribute value, determine each object by the user's operation with different attribute value
Difference degree value.
9. device according to claim 8, which is characterized in that the difference degree value determining module is true according to the following formula (1)
The fixed difference degree value,
Wherein, DijIndicate the difference degree value, PijIndicate that there is the user of ith attribute value to operate to j-th of object
Probability,The mean value for the probability that user of the expression from i=1 to i=n operates j-th of object, 1 < i≤m, 1 < j≤
N, m indicate the number of the multiple attribute value, and n indicates the number of the multiple object.
10. device according to claim 9, which is characterized in that the influence power determining module determines institute according to the following formula (2)
State user property influence power:
Wherein, W indicates the user property influence power, and K indicates normalization coefficient.
11. device according to claim 10, which is characterized in that the normalization coefficient K is 2m-2.
12. according to the described in any item devices of claim 7-11, which is characterized in that described device further includes deduplication module, is used
Duplicate removal processing is carried out in recording to the historical behavior, to screen out repetitive operation of the same user to same target.
13. a kind of electronic equipment characterized by comprising
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
Now such as method as claimed in any one of claims 1 to 6.
14. a kind of computer-readable medium, is stored thereon with computer program, which is characterized in that described program is held by processor
Such as method as claimed in any one of claims 1 to 6 is realized when row.
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