CN110008292A - Data fusion method, device, electronic equipment and readable storage medium storing program for executing - Google Patents
Data fusion method, device, electronic equipment and readable storage medium storing program for executing Download PDFInfo
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- CN110008292A CN110008292A CN201910293379.2A CN201910293379A CN110008292A CN 110008292 A CN110008292 A CN 110008292A CN 201910293379 A CN201910293379 A CN 201910293379A CN 110008292 A CN110008292 A CN 110008292A
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- data
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- user data
- target user
- portrait
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2457—Query processing with adaptation to user needs
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/28—Databases characterised by their database models, e.g. relational or object models
- G06F16/283—Multi-dimensional databases or data warehouses, e.g. MOLAP or ROLAP
Abstract
The embodiment of the present application provides a kind of data fusion method, device, electronic equipment and readable storage medium storing program for executing, this method comprises: obtaining the first user data in the first application platform and the second user data in the second application platform；It determines first user data and the second user data is the data of same target user；First user data is merged with the second user data, obtains fused data, wherein the fused data is the user data of the target user.So in this mode, the more more fully data of available target user, so that user's portrait for the subsequent builds target users provides strong data and supports.
Description
Technical field
This application involves data processing field, in particular to a kind of data fusion method, device, electronic equipment and
Readable storage medium storing program for executing.
Background technique
With the development and progress of society, the building of user's portrait is more and more important, and user's portrait can utilize data
Multidimensional view, the action trail for reflecting user, habit feature and demand for services of objective reality etc. are the service in each field
The excavation of capability improving, data analysis provides necessary technical support.
And in the prior art, it can only be based on historical record of the user in some application platform for user's possibility
To obtain the unilateral data of the user, and then data support that can not be strong to the user's portrait offer for constructing the user.
Summary of the invention
In view of this, the embodiment of the present application is designed to provide a kind of data fusion method, device, electronic equipment and can
Storage medium is read, more comprehensive user data can not be obtained in the prior art to improve.
In a first aspect, the embodiment of the present application provides a kind of data fusion method, which comprises obtain the first application
The second user data in the first user data and the second application platform in platform；Determine first user data and institute
State the data that second user data are same target user；First user data and the second user data are melted
It closes, obtains fused data, wherein the fused data is the user data of the target user.
During above-mentioned realization, by obtaining the user data in the first application platform and the second application platform, if this
User data in two application platforms is the data of same target user, then by the user data in the two application platforms
It is merged, obtains fused data, so, in this mode, the more more fully data of available target user, to be
The user of the subsequent builds target user, which draws a portrait, provides strong data support.
Optionally, first user data includes multiple first subdatas, and the second user data include multiple
Two subdatas, determination first user data and the second user data are the data of same target user, comprising:
If in the multiple first subdata and the multiple second subdata, there are identical data, it is determined that first number of users
According to the data for the second user data being same target user.
During above-mentioned realization, there are identical data in multiple first subdatas and multiple second subdatas, then
It determines the first user data and second user data is the data of same target user, can quickly and conveniently obtain as a result, same
The data of target user.
Optionally, if there are identical data in the multiple first subdata and the multiple second subdata, really
Fixed first user data and the second user data are the data of same target user, comprising: if the multiple first
There are include specified data in identical data in subdata and the multiple second subdata, it is determined that first number of users
According to the data for the second user data being same target user.
During above-mentioned realization, if there are in identical data in multiple first subdatas and multiple second subdatas
When including specified data, it is determined that the first user data is the data of target user with second user data, is obtained to improve
Obtain the accuracy of the data of target user.
Optionally, if there are identical data in the multiple first subdata and the multiple second subdata, really
Fixed first user data and the second user data are the data of same target user, comprising: if the multiple first
There are the quantity of identical data to reach preset quantity in subdata and the multiple second subdata, it is determined that described first uses
User data and the second user data are the data of same target user.
During above-mentioned realization, if there are identical data in multiple first subdatas and multiple second subdatas
Quantity reaches preset quantity, it is determined that the first user data is the data of target user with second user data, to improve
Obtain the accuracy of target user data.
Optionally, first user data includes first identifier, and the first identifier is for identifying first user
Data are the data in first application platform；The second user data include second identifier, and the second identifier is used for
Identifying the second user data is the data in second application platform；The fused data include the first identifier and
The second identifier.
It, then can be in subsequent structure by obtaining first identifier and second identifier in fused data during above-mentioned realization
Build user portrait when can primary data source, can primary data source be the first application platform and the second application platform.
Optionally, first user data is merged with the second user data, after obtaining fused data,
The method also includes: user's portrait of the target user is constructed based on the fused data.
During above-mentioned realization, user's portrait of target user is constructed using fused data, so that building
User's portrait of target user is more comprehensively and detailed.
Optionally, user's portrait of the target user is constructed based on the fused data, comprising: determine the fusion number
According to corresponding multiple labels；User's portrait of the target user is constructed according to the multiple label.
During above-mentioned realization, based on the corresponding multiple label building user's portraits of fused data, so as to more
The characteristics of intuitively knowing target user.
Optionally, it is drawn a portrait according to the user that the multiple label constructs the target user, comprising: according to the fusion number
Corresponding weight is added according to for each label, obtains multiple weight labels；The target is constructed according to the multiple weight label
The user of user draws a portrait.
During above-mentioned realization, drawn a portrait according to the user that multiple weight labels construct target user, so as to every
A label is distinguished according to degree of concern so that by the user of target user portrait can concern target definitely use
The relevant information at family.
Optionally, after user's portrait that the target user is constructed according to the multiple weight label, the method is also
It include: according to the size for the weighted value for including in the multiple weight label, Xiang Suoshu target user recommends larger with weighted value
The relevant content of weight label.
During above-mentioned realization, it can be that target user recommends corresponding content according to weight label, can be directed to as a result,
The characteristics of target user, selects corresponding content to recommend, consequently facilitating the service of each application is promoted.
Second aspect, the embodiment of the present application provide a kind of data fusion device, and described device includes:
Data acquisition module, for obtaining in the first user data and the second application platform in the first application platform
Second user data；
User's determining module, for determining first user data and the second user data for same target user
Data；
Data fusion module is melted for merging first user data with the second user data
Close data, wherein the fused data is the user data of the target user.
Optionally, first user data includes multiple first subdatas, and the second user data include multiple
Two subdatas, user's determining module are deposited for determining in the multiple first subdata and the multiple second subdata
In identical data, it is determined that first user data is the data of same target user with the second user data.
Optionally, user's determining module is also used to determine the multiple first subdata and the multiple second son
There are include specified data in identical data in data, it is determined that first user data is with the second user data
The data of same target user.
Optionally, user's determining module is also used to determine the multiple first subdata and the multiple second son
There are the quantity of identical data to reach preset quantity in data, it is determined that first user data and the second user number
According to the data for same target user.
Optionally, first user data includes first identifier, and the first identifier is for identifying first user
Data are the data in first application platform；The second user data include second identifier, and the second identifier is used for
Identifying the second user data is the data in second application platform；The fused data include the first identifier and
The second identifier.
Optionally, described device further include:
User, which draws a portrait, constructs module, and the user for being constructed the target user based on the fused data is drawn a portrait.
Optionally, the user, which draws a portrait, constructs module, is specifically used for determining the corresponding multiple labels of the fused data；Root
User's portrait of the target user is constructed according to the multiple label.
Optionally, the user, which draws a portrait, constructs module, is also used to be that the addition of each label is corresponded to according to the fused data
Weight, obtain multiple weight labels；User's portrait of the target user is constructed according to the multiple weight label.
Optionally, described device further include:
Commending contents module, for the size according to the weighted value for including in the multiple weight label, Xiang Suoshu target
User recommends content relevant to the biggish weight label of weighted value.
The third aspect, the embodiment of the present application provide a kind of electronic equipment, including processor and memory, the memory
It is stored with computer-readable instruction fetch, when the computer-readable instruction fetch is executed by the processor, operation such as above-mentioned the
On the one hand the step in the method provided.
Fourth aspect, the embodiment of the present application provide a kind of readable storage medium storing program for executing, are stored thereon with computer program, the meter
The step in the method that first aspect offer is as above provided is run when calculation machine program is executed by processor.
Other feature and advantage of the application will be illustrated in subsequent specification, also, partly be become from specification
It is clear that by implementing the embodiment of the present application understanding.The purpose of the application and other advantages can be by written theorys
Specifically noted structure is achieved and obtained in bright book, claims and attached drawing.
Detailed description of the invention
Technical solution in ord to more clearly illustrate embodiments of the present application, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only some embodiments of the application, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 is the structural schematic diagram of a kind of electronic equipment provided by the embodiments of the present application；
Fig. 2 is a kind of flow chart of data fusion method provided by the embodiments of the present application；
Fig. 3 is a kind of schematic diagram of user's portrait provided by the embodiments of the present application；
Fig. 4 is a kind of structural block diagram of data fusion device provided by the embodiments of the present application.
Specific embodiment
Below in conjunction with attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete
Ground description, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.Usually exist
The component of the embodiment of the present application described and illustrated in attached drawing can be arranged and be designed with a variety of different configurations herein.Cause
This, is not intended to limit claimed the application's to the detailed description of the embodiments herein provided in the accompanying drawings below
Range, but it is merely representative of the selected embodiment of the application.Based on embodiments herein, those skilled in the art are not being done
Every other embodiment obtained under the premise of creative work out, shall fall in the protection scope of this application.
It should also be noted that similar label and letter indicate similar terms in following attached drawing, therefore, once a certain Xiang Yi
It is defined in a attached drawing, does not then need that it is further defined and explained in subsequent attached drawing.Meanwhile the application's
In description, term " first ", " second " etc. are only used for distinguishing description, are not understood to indicate or imply relative importance.
Fig. 1 is please referred to, Fig. 1 is the structural schematic diagram of a kind of electronic equipment provided by the embodiments of the present application, and the electronics is set
Standby may include: at least one processor 110, such as CPU, at least one communication interface 120,130 He of at least one processor
At least one communication bus 140.Wherein, communication bus 140 is for realizing the direct connection communication of these components.Wherein, this Shen
The communication interface 120 of equipment it please be used to carry out the communication of signaling or data with other node devices in embodiment.Memory 130 can
To be high speed RAM memory, it is also possible to non-labile memory (non-volatile memory), for example, at least one
Magnetic disk storage.Memory 130 optionally can also be that at least one is located remotely from the storage device of aforementioned processor.Memory
Computer-readable instruction fetch is stored in 130, when the computer-readable instruction fetch is executed by the processor 110, electronics
Equipment executes method process shown in following Fig. 2.
Referring to figure 2., Fig. 2 is a kind of flow chart of data fusion method provided by the embodiments of the present application, this method application
In above-mentioned electronic equipment, this method comprises the following steps:
Step S110: the first user data in the first application platform and the second user in the second application platform are obtained
Data.
Wherein, the first application platform and the second application platform refer to that different answers for providing the platform of service for user
Different services can be provided for user with platform, such as the first application platform is used for providing video display service, the second application platform
In offer recruitment service.And user generally needs first to carry out account registration in application platform when going for corresponding service, uses
Family can get the corresponding service of application platform offer after logging in application platform using register account number.Wherein, user is infusing
The relevant information of user can be generally inputted when volume, such as age, hobby, some information in address, different application platforms are being registered
When the information that inputs can difference be also possible to identical, to input when as a result, can be based on the user's registration information acquisition user
User data.
First application platform and the second application platform can provide the platform of different type service for two, be also possible to mention
For the platform of same type service, the two application platforms can be what same company provided, be also possible to different company's difference
It provides.In order to obtain the data in different application platforms, data correlation can will be carried out between multiple application platforms, so as to unite
One obtains the data in multiple application platforms.
The same user may be registered in multiple application platforms to obtain the service that each application platform provides.
First user data refers to the data of the user in the first application platform, may include the user in the first application platform
The data relevant to the user of input, such as the gender of user, age, cell-phone number can also include that the first application platform is
The related data for the service that the user provides, such as the first application platform are patent retrieval platform, then the first user data can be with
The data such as patent retrieval record, patent browsing record including user.It is to be appreciated that second user data and the first number of users
According to similar, if second user data also may include the data relevant to the user that user inputs in the second application platform,
Such as gender, age, cell-phone number provide recruitment service if the second application platform is recruitment platform for user, then second user number
The data such as the delivery record according to the biographic information and user that can also include user.
In addition, the user data that application platform can will acquire is stored, it can be in the user that particular point in time will acquire
Data active upload electron equipment, it is of course also possible to be that electronic equipment actively obtains user data from application platform.Institute
With regardless of mode, electronic equipment can get the first user data and second user data.It is to be appreciated that first uses
User data is the data of a user, and second user data are also the data of a user, certainly, in actual application,
In order to obtain the data of multiple users, electronic equipment can obtain the data of multiple users from multiple application platforms, i.e., first answers
It is referred to as the first user data with the data on platform, the data in the second application platform are referred to as second user data, as a result,
Electronic equipment can obtain multiple first user data from the first application platform and obtain multiple from the second application platform
Two user data.
Step S120: determining first user data and the second user data are the data of same target user.
In order to obtain the more data of same user, then the first user data for first judging to obtain and second user number are also needed
According to whether be same target user data, two user data can then be merged if the data of same target.
For example, if including the cell-phone number of user in the first user data and second user data, if two cell-phone number phases
Together, it is determined that the first user data is the data of same target user with second user data.
In addition, it is above-mentioned during whether judge the first user data and second user data is same target data,
If determining the first user data according to the judgment method of the present embodiment and second user data not being the number of same target user
According to when, then the first user data can not be merged with second user data, for example, if the first user data and second user
When in data not comprising identical data, then it represents that the first user data and second user data are not same target users
Data at this point, not merging the first user data with second user data then, and can directly make the first user data
For the data of a user, thus data of the second user data as another user can get the data of two users, can
In subsequent user's portrait based on the respective data building user of user.
Step S130: first user data is merged with the second user data, obtains fused data.
So in order to obtain the more user data of target user, then by the first user data and second user data into
Row fusion, the fused data of acquisition is the user data of target user.Its mode merged is by the first user data and the
Two user data merge, for example, if the first user data includes name, age and the first registration account of target user
Number, second user data include hobby, age and the second register account number of target user, then fused data includes target user
Name, age, hobby, the first register account number and the second register account number.That is, also will in data fusion process
First user data is selected one with duplicate data in second user data and is taken, that is, the data of redundancy is deleted, to avoid useless
Redundant data occupies too many memory space.
It should be noted that same user may register in multiple application platforms, so for the data of the user
It can be obtained from multiple application platforms, be illustrated in the embodiment of the present application just for two application platforms respectively, it can be with
Understand ground, if it exists when multiple application platforms, then the second application platform be include that other in addition to the first application platform multiple are answered
Use platform.Since there are many user data in each application platform, if same user registers in multiple application platforms,
When determining whether multiple user data are the data of same user, it can be determined based on the user data of multiple application platforms,
For example, if data of the user 1 in the first application platform are the first user data, then by the user's 1 there are three application platform
First user data is compared with all customer data in other two application platforms (i.e. the second application platform), if first
There are identical specified data for user data and the user data of other application platform, for example, in the first user data
Cell-phone number is identical as the cell-phone number in the user data in other application platform, it can thinks that the two user data are equal
For the data of user 1.Certainly, if the first user data is also with the user data of other another application platforms, there are identical numbers
According to as wechat account is identical, then it represents that the user data of the user 1 includes the data of the user 1 in three application platforms, by
This, can obtain the user data of the user 1 in three application platforms, then merge these user data, to obtain
The fused data of user 1.
So in the manner described above, each user can be directed to, the user of each user is obtained from each application platform
Then data merge the user data for belonging to same user, it is hereby achieved that the more data of user, are continued after being
Vertical user's portrait provides data basis.
During above-mentioned realization, by obtaining the user data in the first application platform and the second application platform, if this
User data in two application platforms is the data of same target user, then by the user data in the two application platforms
It is merged, obtains fused data, so, in this mode, the more more fully data of available target user, to be
The user of the subsequent builds target user, which draws a portrait, provides strong data support.
As an example, since the data of user generally comprise more than one, so, the first user data may include
Multiple first subdatas, multiple first subdatas may include these data such as age, gender, hobby, cell-phone number, second user
Data may include multiple second subdatas, and multiple second subdatas also may include these numbers such as age, gender, cell-phone number
According to.Above-mentioned the first user data of determination and second user data are that the mode of the data of same target user can be with are as follows: if multiple
There are identical data in first subdata and multiple second subdatas, it is determined that the first user data is with second user data
The data of same target user.
Wherein, identical data refer to any one data in multiple first subdatas and multiple second subdatas or appoint
Multiple data of anticipating are identical, for example, the cell-phone number in multiple first subdatas is identical as the cell-phone number in multiple second subdatas, or
Age, gender in multiple first subdatas of person is identical as the age in multiple second subdatas, gender, then it represents that the first user
Data and second user data are the data of same target user.
During above-mentioned realization, there are identical data in multiple first subdatas and multiple second subdatas, then
It determines the first user data and second user data is the data of same target user, can quickly and conveniently obtain as a result, same
The data of target user.
But in actual application, the number of users of same age or gender may it is more, but actually these
The user of same age or gender is not same user, so, in order to obtain the user for more accurately belonging to same user
Data, can also be in multiple first subdatas and multiple second subdatas there are including specified data in identical data, then
It determines the first user data and second user data is the data of same target user.
For example, specified data may include the cell-phone number of user or the unique identification such as identification card number of user etc., i.e., first
Judge in multiple first subdatas and multiple second subdatas with the presence or absence of identical data, and if it exists, then judge that there are phases again
Whether same data are to specify data, if identical data are cell-phone number or identification card number etc., then can determine the first number of users
According to the data for second user data being same target user.
In addition, specified data can be one or more, when for one, specified data can be cell-phone number or identity card
Number, when to be multiple, specified data can be cell-phone number, name, gender etc..
During above-mentioned realization, if there are in identical data in multiple first subdatas and multiple second subdatas
When including specified data, it is determined that the first user data is the data of target user with second user data, is obtained to improve
Obtain the accuracy of the data of target user.
In addition, if there is no the cell-phone numbers or identification card number of user in multiple first subdatas and multiple second subdatas
When, i.e., no identical specified data when, can also multiple first subdatas with there are identical in multiple second subdatas
The quantity of data reaches preset quantity, it is determined that the first user data is the data of same target user with second user data.
For example, first judging in multiple first subdatas and multiple second subdatas with the presence or absence of identical data, and if it exists,
Then judge that there are the quantity of identical data whether to reach preset quantity again, the preset quantity can sets itself according to demand, such as
It is 3, it is if identical data are name, age and gender in multiple first subdatas and multiple second subdatas, i.e., identical
Data are 3, reach preset quantity, then it represents that the first user data is the data of same target user with second user data.
During above-mentioned realization, if there are identical data in multiple first subdatas and multiple second subdatas
Quantity reaches preset quantity, it is determined that the first user data is the data of target user with second user data, to improve
Obtain the accuracy of target user data.
It should be noted that if there is no identical data in the first user data and second user data, and actually should
Two data are the data of same user again, at this time the similar journey between available first user data and second user data
Degree also can determine the first user data and second user data be same target user if similarity degree is greater than preset threshold
Data.So other determine the first user data and second user data for the implementation of the data of same target user
It is all contained in the protection scope of the application.
As an example, in order to which the fused data of marked targeted customer is the data from each application platform, then
One user data can also include first identifier, and it is the number in the first application platform that first identifier, which is used to identify the first user data,
According to second user data may include second identifier, and second identifier is in the second application platform for identifying second user data
Data, fused data includes first identifier and second identifier.
Wherein, first identifier can be target user when being registered in the first application platform first application platform as target
The application account of user's creation, this is different for logging in the login account of the first application platform from target user using account, i.e.,
First identifier can be used for identifying the data that the first user data is the first application platform.Different application platforms is user's creation
Mark it is different, i.e., mark can be used for distinguishing different application platforms.Similarly, second identifier is also possible to target user second
The application account that second application platform creates when registering in application platform as target user, this is used using account and target user
Different in the login account for logging in the second application platform, i.e., the second identifier can be used for identifying second user data and answer for second
With the data of platform.In this mode, electronic equipment can directly obtain after obtaining the first user data and second user data
First identifier and second identifier.
Certainly, first identifier and second identifier can also be that electronic equipment is obtaining the first user data and second user number
According to rear creation, i.e. electronic equipment directly cannot obtain first identifier and second from the first user data and second user data
Mark, but according to the first user data and second user data from application platform come corresponding creation.
It, then can be in subsequent structure by obtaining first identifier and second identifier in fused data during above-mentioned realization
Build user portrait when can primary data source, can primary data source be the first application platform and the second application platform.
As an example, after the above-mentioned more data of acquisition target user, in order to construct the user of the target user
Portrait is also based on user's portrait of fused data building target user.
As shown in figure 3, it is to be appreciated that can based on the fused data of target user construct target user user portrait,
For example, fused data includes the name of target user, gender, hobby, first identifier, second identifier and in the first application platform
Browsing record etc. in the second application platform, records if browsing including literature and art film of the target user in the second application platform
Browsing record, so, it may include literature and art film in user's portrait of building.
During above-mentioned realization, user's portrait of target user is constructed using fused data, so that building
User's portrait of target user is more comprehensively and detailed.
As an example, it in order to reduce the data volume that the user of target user draws a portrait, is also based on label building and uses
Family portrait, it can determine the corresponding multiple labels of fused data, then drawn according to the user that multiple labels construct target user
Picture.
For example, according to the age settable corresponding label of target user, if the year of birth of target user is 1993,
Then age corresponding label may be configured as after 90s, and such as the first application platform is to provide the platform of video display service, and target user is the
Browsing record in one application platform is at most viewing literature and art class film, then the label of target user can also include hobby text
Skill film.
Certainly, for the portrait of more accurate acquisition target user, target user in fused data can also be obtained and existed
Browsing record and browsing time point in each application platform, then analyze and count these data, to count
The information such as preference information or the historical viewings deviation of target user, for example, after the browsing information for obtaining target user, analysis
It was found that target user often browses the relevant information of weight-reducing, then weight-reducing may relatively be wanted by analyzing target user, so as to
Weight-reducing label is added in the target portrait of target user.
It should be noted that multiple labels can be according to fused data determination, it is also possible to from the mark pre-established
It is determined in label library, for example, if there is no this label of age in tag library, and in fused data include the age, then correspond to the year
Age data do not establish corresponding age label then.It is to be appreciated that the label in tag library may be the user with greater need for concern
Label, so for do not need concern label then may not be present in tag library.Certainly true according to the mode of tag library
Recognize multiple labels, in practical applications, new label can also be generated based on multiple labels, if in fused data including high blood
Pressure, hyperglycemia and hyperlipidemia, then this three data, which can correspond to, generates three labels, i.e. " hypertension ", " hyperglycemia " and " high blood
Rouge ", these three labels exist with tag library, but new label, i.e. " three high " are also produced based on these three data, then
This new label can be added in user's portrait.
During above-mentioned realization, based on the corresponding multiple label building user's portraits of fused data, so as to more
The characteristics of intuitively knowing target user.
It as an example, can also be according to fused data in order to more precisely obtain the preference information of target user
Corresponding weight is added for each label, obtains multiple weight labels, then constructs target user's according to multiple weight labels
User's portrait.
The multiple labels obtained include: that after 90s, female, love see that literature and art film, work are
Design, weight-reducing etc. are drawn, then can add corresponding weight according to demand for each label, if it is desired to focus more on the work of target user
Make information, then the weight that can be added " working as animation " this label is bigger, as the corresponding weight of the label is set as
0.9, least want concern gender, then " female " this label can be added lesser weight, such as the corresponding weight setting of the label
It is 0.07.In this way, may include the multiple weight labels for having target user, so as to rear in user's portrait of target user
Continuing can be used as effective reference data when carrying out related content recommendation for target user.
During above-mentioned realization, drawn a portrait according to the user that multiple weight labels construct target user, so as to every
A label is distinguished according to degree of concern so that by the user of target user portrait can concern target definitely use
The relevant information at family.
It, can also be according to multiple weight labels after the above-mentioned user based on multiple weight labels building target user draws a portrait
In include weighted value size, recommend relevant to the biggish weight label of weighted value content to target user.
For example, in the weight label of above-mentioned target user, if the corresponding weighted value of label of " work is animation " is most
Greatly, the relevant recruitment of animation or the relevant learned lesson of animation etc. can be recommended to the target user, if " love is seen
The corresponding weighted value of the label of literature and art film " is second largest, then can also recommend relevant literature and art film or literature and art to target user
The contents such as books.Weight label in being drawn a portrait as a result, according to the user of target user is that target user recommends suitable content,
To more accurately recommend based on the more absorbed thing of target user.
During above-mentioned realization, it can be that target user recommends corresponding content according to weight label, can be directed to as a result,
The characteristics of target user, selects corresponding content to recommend, consequently facilitating the service of each application is promoted.
In addition, can also be aperiodically updated to user's portrait, example after the user's portrait for having constructed target user
Such as, if target user misses potter running in some period, often browse relevant information of running, then it can be target user's
Addition running label in user's portrait.If having weight-reducing label in user's portrait of target user, however, it was found that target user is very
Weight-reducing category information is had not focused in a long period, then can draw a portrait in the user of target user and remove weight-reducing label.So
It is updated by user's portrait to target user, can more accurately understand the concern dynamic of user, to be subsequent
Information popularization service can provide effective data and support.
Referring to figure 4., Fig. 4 is a kind of structural block diagram of data fusion device 200 provided by the embodiments of the present application, the device
The module, section or code on electronic equipment can be run on.It should be understood that the data fusion device 200 and above-mentioned Fig. 2 method
Embodiment is corresponding, is able to carry out each step that Fig. 2 embodiment of the method is related to, which can
Detailed description is suitably omitted herein with the description in seeing above to avoid repeating.Optionally, described device includes:
Data acquisition module 210, for obtaining the first user data and the second application platform in the first application platform
In second user data；
User's determining module 220, for determining first user data and the second user data for same target
The data of user；
Data fusion module 230 is obtained for merging first user data with the second user data
Fused data, wherein the fused data is the user data of the target user.
Optionally, first user data includes multiple first subdatas, and the second user data include multiple
Two subdatas, user's determining module 220, if for being deposited in the multiple first subdata and the multiple second subdata
In identical data, it is determined that first user data is the data of same target user with the second user data.
Optionally, user's determining module 220, if being also used to the multiple first subdata and the multiple second son
There are include specified data in identical data in data, it is determined that first user data is with the second user data
The data of same target user.
Optionally, user's determining module 220, if being also used to the multiple first subdata and the multiple second son
There are the quantity of identical data to reach preset quantity in data, it is determined that first user data and the second user number
According to the data for same target user.
Optionally, first user data includes first identifier, and the first identifier is for identifying first user
Data are the data in first application platform；The second user data include second identifier, and the second identifier is used for
Identifying the second user data is the data in second application platform；The fused data include the first identifier and
The second identifier.
Optionally, described device further include:
User, which draws a portrait, constructs module, and the user for being constructed the target user based on the fused data is drawn a portrait.
Optionally, the user, which draws a portrait, constructs module, is specifically used for determining the corresponding multiple labels of the fused data；Root
User's portrait of the target user is constructed according to the multiple label.
Optionally, the user, which draws a portrait, constructs module, is also used to be that the addition of each label is corresponded to according to the fused data
Weight, obtain multiple weight labels；User's portrait of the target user is constructed according to the multiple weight label.
Optionally, described device further include:
Commending contents module, for the size according to the weighted value for including in the multiple weight label, Xiang Suoshu target
User recommends content relevant to the biggish weight label of weighted value.
The embodiment of the present application provides a kind of readable storage medium storing program for executing, when the computer program is executed by processor, executes such as
Method process performed by electronic equipment in embodiment of the method shown in Fig. 2.
It is apparent to those skilled in the art that for convenience and simplicity of description, the device of foregoing description
Specific work process, no longer can excessively be repeated herein with reference to the corresponding process in preceding method.
In conclusion the embodiment of the present application provides a kind of data fusion method, device, electronic equipment and readable storage medium
Matter, in this method, by obtaining the user data in the first application platform and the second application platform, if in the two application platforms
User data be same target user data, then the user data in the two application platforms is merged, obtain
Fused data, so, in this mode, the more more fully data of available target user, to be the subsequent builds mesh
The user for marking user, which draws a portrait, provides strong data support.
In several embodiments provided herein, it should be understood that disclosed device and method can also pass through
Other modes are realized.The apparatus embodiments described above are merely exemplary, for example, flow chart and block diagram in attached drawing
Show the device of multiple embodiments according to the application, the architectural framework in the cards of method and computer program product,
Function and operation.In this regard, each box in flowchart or block diagram can represent the one of a module, section or code
Part, a part of the module, section or code, which includes that one or more is for implementing the specified logical function, to be held
Row instruction.It should also be noted that function marked in the box can also be to be different from some implementations as replacement
The sequence marked in attached drawing occurs.For example, two continuous boxes can actually be basically executed in parallel, they are sometimes
It can execute in the opposite order, this depends on the function involved.It is also noted that every in block diagram and or flow chart
The combination of box in a box and block diagram and or flow chart can use the dedicated base for executing defined function or movement
It realizes, or can realize using a combination of dedicated hardware and computer instructions in the system of hardware.
In addition, each functional module in each embodiment of the application can integrate one independent portion of formation together
Point, it is also possible to modules individualism, an independent part can also be integrated to form with two or more modules.
It, can be with if the function is realized and when sold or used as an independent product in the form of software function module
It is stored in a computer readable storage medium.Based on this understanding, the technical solution of the application is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be embodied in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be a
People's computer, server or network equipment etc.) execute each embodiment the method for the application all or part of the steps.
And storage medium above-mentioned includes: that USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic or disk.
The foregoing is merely preferred embodiment of the present application, are not intended to limit this application, for the skill of this field
For art personnel, various changes and changes are possible in this application.Within the spirit and principles of this application, made any to repair
Change, equivalent replacement, improvement etc., should be included within the scope of protection of this application.It should also be noted that similar label and letter exist
Similar terms are indicated in following attached drawing, therefore, once being defined in a certain Xiang Yi attached drawing, are then not required in subsequent attached drawing
It is further defined and explained.
The above, the only specific embodiment of the application, but the protection scope of the application is not limited thereto, it is any
Those familiar with the art within the technical scope of the present application, can easily think of the change or the replacement, and should all contain
Lid is within the scope of protection of this application.Therefore, the protection scope of the application shall be subject to the protection scope of the claim.
It should be noted that, in this document, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to
Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those
Element, but also including other elements that are not explicitly listed, or further include for this process, method, article or equipment
Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that
There is also other identical elements in process, method, article or equipment including the element.
Claims (12)
1. a kind of data fusion method, which is characterized in that the described method includes:
Obtain the first user data in the first application platform and the second user data in the second application platform；
It determines first user data and the second user data is the data of same target user；
First user data is merged with the second user data, obtains fused data, wherein the fusion number
According to the user data for the target user.
2. the method according to claim 1, wherein first user data includes multiple first subdatas,
The second user data include multiple second subdatas, determination first user data and the second user data
For the data of same target user, comprising:
If in the multiple first subdata and the multiple second subdata, there are identical data, it is determined that described first uses
User data and the second user data are the data of same target user.
3. according to the method described in claim 2, it is characterized in that, if the multiple first subdata and the multiple second son
There are identical data in data, it is determined that first user data is same target user's with the second user data
Data, comprising:
If there are including specified data in identical data in the multiple first subdata and the multiple second subdata,
It determines first user data and the second user data is the data of same target user.
4. according to the method described in claim 2, it is characterized in that, if the multiple first subdata and the multiple second son
There are identical data in data, it is determined that first user data is same target user's with the second user data
Data, comprising:
If in the multiple first subdata and the multiple second subdata, there are the quantity of identical data to reach present count
Amount, it is determined that first user data is the data of same target user with the second user data.
5. the method according to claim 1, wherein first user data includes first identifier, described
One mark is the data in first application platform for identifying first user data；The second user data include
Second identifier, it is the data in second application platform that the second identifier, which is used to identify the second user data,；It is described
Fused data includes the first identifier and the second identifier.
6. -5 any method according to claim 1, which is characterized in that use first user data and described second
User data is merged, after obtaining fused data, the method also includes:
User's portrait of the target user is constructed based on the fused data.
7. according to the method described in claim 6, it is characterized in that, constructing the use of the target user based on the fused data
Family portrait, comprising:
Determine the corresponding multiple labels of the fused data；
User's portrait of the target user is constructed according to the multiple label.
8. the method according to the description of claim 7 is characterized in that constructing the use of the target user according to the multiple label
Family portrait, comprising:
It is that each label adds corresponding weight according to the fused data, obtains multiple weight labels；
User's portrait of the target user is constructed according to the multiple weight label.
9. according to the method described in claim 8, it is characterized in that, constructing the target user according to the multiple weight label
User portrait after, the method also includes:
According to the size for the weighted value for including in the multiple weight label, Xiang Suoshu target user recommends biggish with weighted value
The relevant content of weight label.
10. a kind of data fusion device, which is characterized in that described device includes:
Data acquisition module, for obtaining the first user data in the first application platform and second in the second application platform
User data；
User's determining module, for determining first user data and the second user data for the number of same target user
According to；
Data fusion module obtains fusion number for merging first user data with the second user data
According to, wherein the fused data is the user data of the target user.
11. a kind of electronic equipment, which is characterized in that including processor and memory, the memory is stored with computer can
Instruction is read, when the computer-readable instruction fetch is executed by the processor, operation side as described in claim 1-9 is any
Step in method.
12. a kind of readable storage medium storing program for executing, is stored thereon with computer program, which is characterized in that the computer program is processed
Operation such as the step in any the method for claim 1-9 when device executes.
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