CN109977296B - Information pushing method, device, equipment and storage medium - Google Patents
Information pushing method, device, equipment and storage medium Download PDFInfo
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- CN109977296B CN109977296B CN201910045652.XA CN201910045652A CN109977296B CN 109977296 B CN109977296 B CN 109977296B CN 201910045652 A CN201910045652 A CN 201910045652A CN 109977296 B CN109977296 B CN 109977296B
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Abstract
The invention relates to an information pushing method, an information pushing device, information pushing equipment and a storage medium, wherein the method comprises the following steps: acquiring historical behavior information of a user in an application, and determining a target information type according to the historical behavior information; determining a target home page associated with the target information category; and changing the home page of the application into the target home page. According to the invention, the personalized home page display can be provided for the user according to the historical behavior information of the user, the personalized requirements of the user are fully considered, and the information acquisition efficiency of the user is improved.
Description
Technical Field
The present invention relates to the field of internet technologies, and in particular, to an information pushing method, apparatus, device, and storage medium.
Background
With the rapid development and wide application of internet and computer technology, people's work and life have been unable to leave various APP applications and websites. At present, the display interfaces of the same APP application or website are unified, and if a user does not find needed information in a provided page, the user needs to manually click different function classification entries or input the name of related information to be queried in a search box to obtain data information that the user tends to query.
In the prior art, the information is acquired mainly by the user actively, personalized information display is not provided for the user, the mode is single, time and labor are wasted, and the searching efficiency is very low.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide an information pushing method, apparatus, device and storage medium, which can provide personalized home page display for a user according to historical behavior information of the user, fully consider personalized requirements of the user, and improve information acquisition efficiency of the user.
In order to solve the above technical problem, in a first aspect, the present invention provides an information pushing method, applied to a server side, including:
acquiring historical behavior information of a user in an application, and determining a target information type according to the historical behavior information;
determining a target home page associated with the target information category;
and changing the home page of the application into the target home page.
In a second aspect, the present invention provides an information pushing method, applied to a terminal side, including:
acquiring and sending behavior information of a user in an application;
and receiving a target home page after the home page of the application is changed.
In a third aspect, the present invention provides an information pushing apparatus, including:
the information category determining module is used for acquiring historical behavior information of a user in application and determining a target information category according to the historical behavior information;
the page determining module is used for determining a target home page associated with the target information category;
and the page changing module is used for changing the home page of the application into the target home page.
In a fourth aspect, the present invention provides an information pushing apparatus, including:
the behavior acquisition module is used for acquiring and transmitting behavior information of a user in an application;
and the page receiving module is used for receiving the target home page after the home page of the application is changed.
In a fifth aspect, the present invention provides a computer storage medium having stored therein at least one instruction, at least one program, set of codes, or set of instructions that is loaded by a processor and performs a method as described in the first or second aspect above.
In a sixth aspect, the present invention provides an apparatus comprising a processor and a memory, the memory having stored therein at least one instruction, at least one program, set of codes, or set of instructions, which is loaded by the processor and which performs a method as described in the first or second aspect above.
The embodiment of the invention has the following beneficial effects:
according to the method, the historical behavior information of the user is obtained, and the target information category is determined according to the historical behavior information; determining a target home page associated with a target information category according to a pre-established association relationship between the target information category and the target home page; and then changing the previous home page into the target home page. According to the invention, the personalized home page display is provided for the user according to the historical behavior information of the user, and the information which is interested by the user is pushed to the user through the target home page, so that the personalized requirements of the user are fully considered, and the information acquisition efficiency of the user is improved.
Drawings
FIG. 1 is a schematic diagram of an application scenario provided by an embodiment of the present invention;
fig. 2 is a flowchart of an information pushing method according to an embodiment of the present invention;
FIG. 3 is a flowchart of a method for calculating a focus according to an embodiment of the present invention;
FIG. 4 is a flow chart of another method for calculating attention according to an embodiment of the present invention;
FIG. 5 is a schematic diagram illustrating a home page display according to an embodiment of the present invention;
FIG. 6 is a schematic diagram illustrating another home page display provided by an embodiment of the present invention;
fig. 7 is a flowchart of another information pushing method provided by an embodiment of the present invention;
fig. 8 is a flowchart of a method for selecting target push information according to an embodiment of the present invention;
fig. 9 is a flowchart of another information pushing method provided by an embodiment of the present invention;
fig. 10 is a schematic diagram of an information pushing apparatus according to an embodiment of the present invention;
FIG. 11 is a schematic diagram of another information pushing apparatus provided in the embodiment of the present invention;
FIG. 12 is a schematic diagram of an information pushing module according to an embodiment of the present invention;
fig. 13 is a schematic diagram of another information pushing apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the accompanying drawings. It is to be understood that the described embodiments are merely a few embodiments of the invention, and not all embodiments. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
Referring to fig. 1, a schematic diagram of an application scenario of the present invention is shown, which includes: the method comprises the following steps that a plurality of terminal devices 110 and a server 120 are provided, wherein the terminal devices 110 can be terminal devices such as a smart phone, a tablet computer or a desktop computer, and when a starting instruction of an application X is detected, the server 120 obtains historical behavior information of a user according to account information of the user logging in the application X and determines information types interested by the user according to the historical behavior information; the server 120 determines a target home page to be displayed to the user according to the preset corresponding relationship between the information category and the target home page and the information category in which the current user is interested; the terminal device 110 receives a home page change instruction sent by the server, changes the original home page to a target home page, and displays the target home page when starting next time. During the process of using the application X by the user, the terminal 110 continuously collects the behavior information of the user and sends the behavior information to the server 120, so that the server 120 can analyze and store the behavior information of the user.
Referring to fig. 2, it shows a flowchart of an information pushing method, which can be applied to the server side, and the method includes:
s210, obtaining historical behavior information of a user in application, and determining the type of target information according to the historical behavior information.
For each application or website, the information of the whole application or website can be divided into different types of data, so that the maintenance of background information and the data search and browsing by the user according to the types are facilitated. Taking a specific APP as an example, during the period that a user uses the APP, the background server establishes a user portrait for the user according to the historical behavior information of the user, and constructs a user behavior model, so as to obtain the sequence of the information categories which are interested by the user.
Wherein the user historical behavior information comprises: the method comprises the steps that information categories browsed by a user, first attention degrees corresponding to the information categories, information labels browsed by the user and second attention degrees corresponding to the information labels are obtained; each information category comprises a plurality of data information with information tags, wherein the information tags refer to short description or summarization of each information item, so that a user can know the characteristics of the information content in a short time. The information tag may be preset by an information provider, or may be an evaluation made on the information by different users of the APP after performing actual experience according to the information.
The determining of the target information category according to the historical behavior information may specifically be: and selecting the information category with the highest first attention as a target information category.
The target information category determined according to the historical behavior information of the user is dynamically changed, and as the browsing habits and preferences of the user in different time periods may be different, for example, the first attention degree of the user to the information of the category a in a period of time is the highest, and the determined target information category is a; and the first attention degree to the B type information is highest in another period of time, and the determined target information type is B.
Referring to fig. 3, a method for calculating a first attention corresponding to the information category is shown, which includes:
and S310, collecting the times of the user entering each information category and the stay time under each information category.
Continuously collecting operation information of a user in the process of using the APP by the user, and recording the times of the user entering each information category, such as entering the A category information for 5 times and entering the B category information for 2 times in the process of using the APP once; and recording the stay time of each time of entering each category of information, wherein the specific acquisition mode of the stay time comprises the following steps: when detecting that a user enters a certain information category, acquiring a current timestamp as entry time; when the user is detected to exit the current information category, the current timestamp is obtained as the exit time, and the stay time of the user in the category information can be obtained according to the exit time and the entry time. In addition, if the user enters the same category of information for many times, the retention time under the category of information each time needs to be accumulated, and the accumulated retention time duration is calculated.
S320, performing weighted calculation on the number of times of entering each information category and the stay time of each information category to obtain a first attention degree of the user to each information category.
For each information category, respectively allocating weights to the number term and the stay time term, and performing weighted calculation of the first attention of each information category, which can be specifically calculated according to the following formula:
cumulative sum of first degree of interest c1 times + c2 stay period (1)
Where c1+ c2 is 1, thereby obtaining a first degree of attention corresponding to each information category.
Referring to fig. 4, a method for calculating a second attention corresponding to an information tag is shown, including:
and S410, collecting the stay time of the user on the detail page of each item of information and the label corresponding to the item of information.
For each item of information, the user may have browsed many times, and at this time, the time length of stay of the user on the detail page of the item of information needs to be accumulated. There is a list in the server that includes: information identification number, accumulated stay time and label information. Taking table 1 as an example:
TABLE 1 user browse information List
The information identification number is a unique identification number allocated to each item of information in the server and used for identifying the item of information. And, the accumulated dwell time of each item of information in the list is dynamically variable.
And S420, storing the information with the accumulated stay time of the detail page being greater than a second threshold value and the corresponding information labels into an information set.
And for each item of information, when the accumulated staying time of the user on the detail page of the user is greater than a second threshold value, acquiring an information tag carried by the item of information, and storing the information tag into an information set. The method for acquiring the staying time period may be referred to the method in step S310. The second threshold in this embodiment may be set to 30s, that is, when the accumulated staying time of a certain item of information is greater than or equal to 30s, the item of information and the corresponding tag are stored in the information set, as shown in table 1, the information items with the information identification numbers 0002, 0003, and 0004 are stored in the information set.
And S430, determining a second attention of the information label according to each item of information in the information set and the corresponding information label.
Here, the calculation of the second attention may be performed by the following two methods:
1. and counting each information label in the information set, and taking the occurrence frequency of each information label as a second attention of the information label.
For the information set determined in step S420, it is assumed that the set includes three items of information 0002, 0003, and 0004, where as can be seen from table 1, item 0002 corresponds to tag 1, tag 2, and tag 3, item 0003 corresponds to tag 3, tag 5, and tag 6, and item 0004 corresponds to tag 2, tag 3, and tag 5, it can be seen that tag 1 appears 1 time, tag 2 appears 2 times, tag 3 appears 3 times, tag 5 appears 2 times, and tag 6 appears 1 time, so that the second attention of tag 1 is 1, the second attention of tag 2 is 2, the second attention of tag 3 is 3, the second attention of tag 5 is 2 times, and the second attention of tag 6 is 1, as shown in table 2:
TABLE 2 List of number of occurrences of tag
2. And counting the accumulated stay time corresponding to each label, and determining the accumulated stay time of each label as the second attention of each label.
From the information set determined in step S420 and table 1, it can be seen that:
the cumulative dwell time for tag 1 is: 1min45 s;
the accumulated dwell time corresponding to tag 2 is: 1min45s +30s ═ 2min15 s;
the accumulated dwell time corresponding to tag 3 is: 1min45s +5min +30s ═ 7min15 s;
the cumulative dwell time for tag 5 is: 5min +30 s-5 min30 s;
the cumulative dwell time for tag 6 is: and 5 min.
The statistics of the number of times of occurrence of the tag or the retention time corresponding to the tag can be determined as the second attention of the tag, after the target tag is determined according to the second attention, the more the number of times of occurrence of the target tag is/the longer the corresponding accumulated retention time is, the higher the priority corresponding to the target tag is, and when information is pushed to a user in the later period, the information can be pushed according to the sequence of the priority from high to low.
S220, determining a target home page associated with the target information category.
When the APP is started at this time, the default home page of the system may be a home page preset by the system, or may be a home page when the APP is started at the last time, and in order to fully consider the personalized APP start and information recommendation of the user, and in combination with the historical behavior information of the APP operated by the user at the last time, the personalized home page is displayed for the user.
For each application or website, the association relationship between the information category and the page displaying the category information is preset, for example, the information with the information category a corresponds to a1 page, the information with the information category B corresponds to B1 page, and the like, after the target information category is determined, the display page associated with the information category can be found and displayed as the target top page.
And S230, changing the home page of the application into the target home page.
And after the target home page is determined, changing the original home page of the APP into the target home page and displaying the target home page.
The target home page is a page to which the home page can be skipped in the application, wherein, taking an original home page of the APP as a first-level page as an example, the target home page may be a same-level page as the original home page, or may be a different-level page of the original home page, for example, a second-level page.
Please refer to fig. 5, which shows a schematic diagram that the target home page and the original home page are pages of the same level, and assuming that the original home page of the APP is shown in the left diagram in fig. 5, it can be seen that the original home page displays various information of which the information category is a; after the user uses the APP for a period of time, the background server analyzes the information with the user preference information category of B according to the collected historical behavior information of the user, determines a target page associated with the information with the category B and displays the target page as a top page when the APP is started, as shown in the right diagram in fig. 5, the target top page displays various information with the information category of B, and the information category a and the information category B are pages of the same level.
Referring to fig. 6, which shows a two-level page schematic diagram of a target home page as an original home page, the original home page in fig. 6 includes all entries of the entry information categories A, B, C and D, and a click on which category will correspondingly enter the detail page of the category; after the historical behavior information of the user is acquired, analyzing the information with the user preference information type of B, and when the APP is started next time, not displaying the original home page of the left image in FIG. 6, but directly displaying the page of the B type information of the right image in FIG. 6, namely taking the page as the home page of the APP when the APP is started this time. It should be noted that there is information overlapping in the data information under different information categories, that is, a certain item of information may belong to both information category a and information category B, because the same item of information may correspond to different information tags.
The user preference to the information category is analyzed through the historical behavior information of the user, so that the page information corresponding to the information category is directly displayed for the user, the user does not need to find an entrance entering the target information category from the home page every time, personalized home page display is provided for the user, and the information obtaining efficiency of the user is improved.
The present invention further provides another information pushing method, please refer to fig. 7, which can be applied to a server side, and the method includes:
and S710, acquiring historical behavior information of a user in application, and determining the type of target information according to the historical behavior information.
S720, determining a target home page associated with the target information category.
And S730, changing the home page of the application into the target home page.
And S740, selecting target push information from preset push information corresponding to the target information type.
The implementation details of steps S710 to S730 are the same as those of steps S210 to S230, and are not described herein again.
For step S740, since each information category has corresponding preset items of information, in order to make the information pushed to the user more pertinent, the preset information needs to be screened again, so as to obtain the pushed information meeting the interest preference of the user, please refer to fig. 8, which shows a method for selecting target pushed information, including:
and S810, screening the label with the second attention degree larger than the first threshold value as a target label.
According to the above steps S410 to S430, the second attention of each information tag is calculated, and according to a specific application scenario, an information tag having the second attention greater than the first threshold is selected as the target tag.
For the method for determining the second attention degree according to the statistics of the occurrence times of the tags, the first threshold value can be set to be 2, that is, when the occurrence times of a certain tag in the information set is more than or equal to two times, the tag is determined to be the target tag; for the method of determining the second attention according to the accumulated staying time of the tags, the first threshold may be set to 2min, that is, when the accumulated staying time of a certain tag in the information set is greater than or equal to 2min, the tag is determined to be the target tag.
S820, obtaining the information carrying the target label as the target pushing information.
Because each item of information and the information tag are corresponding to each other, the information carrying the target tag can be acquired according to the target tag, and the acquired information is pushed to the user as target push information. Here, the push ordering of the target information may be pushed in the order of the second attention degree of the target tag from high to low.
For example, a user enters the detail pages of eight factories Y1, Y2, Y3, Y4, Y5, Y6, Y7 and Y8 in one day, wherein when the accumulated stay time of the detail pages of five factories Y1, Y2, Y3, Y4 and Y5 exceeds 30s, the information of Y1-Y5 is stored in the information set; taking the first method for calculating the second attention in S430 as an example, Y1, Y2, and Y3 all correspond to the label "environment is good", in addition, Y1 and Y2 correspond to the label "provide a regular bus", Y1 and Y3 correspond to the label "provide dust-free clothes", Y3 corresponds to the label "hour work", Y4 corresponds to the label "management is strict", and Y5 corresponds to the label "peripheral thermal alarm", so that it can be known that the label "environment is good" appears 3 times, the label "provide a regular bus" and the label "provide dust-free clothes" all appear 2 times, and the label "hour work", "management is strict" and the "peripheral thermal alarm" appears 1 time, thereby determining that the label "environment is good", "provide a regular bus", and "provide dust-free clothes" as target labels; or, taking the second method for calculating the second attention in S430 as an example, assuming that the cumulative staying time of the label "environment is good" is 3min, and the cumulative staying time of the labels "providing regular bus" and "providing dustless clothing" is 2min 15S; the labels of 'environment is good', 'regular bus is provided', and 'dustless clothes' are also determined as target labels.
Other tags related to the information items browsed by the user and tags not related to the information items can be randomly pushed, so that the information carrying the related tags can be pushed to the user according to the priority sequence of 'environment is good', 'regular bus is provided'/'dust-free clothes is provided', and 'other tags'.
S830, obtaining current geographic position information, and determining information in a pushing range corresponding to the geographic position information as target pushing information.
In addition, when the geographical position of the terminal equipment of the user is detected to be changed, the information which is matched with the interest preference of the user is screened out from the position where the user is located according to the interest preference of the user, and the information is pushed to the user.
For example, when the user goes to shanghai to find work after leaving behind the kun mountain, the specific information pushing sequence may be referred to as the sequence in step S820, and for example, the information carrying the relevant tags may be pushed to the user according to the priority sequence of "environment is good", "provide regular bus"/"provide dustless clothing", and "other tags".
Further, the information pushing method described above further includes:
receiving an information query request sent by a user, wherein the information query request comprises information query conditions.
The query condition may specifically be a business name or a related information tag.
And inquiring the push information meeting the inquiry condition in the preset push information to obtain an inquiry result.
Refreshing the home page, and displaying the query result on the target home page.
Further, the information pushing method described above further includes: updating the information tag corresponding to each item of information in a preset period, wherein the updating comprises the following steps: and adding, deleting and modifying the information tag of each item of information.
Referring to fig. 9, it shows another information pushing method, which can be applied to a terminal side, and the method includes:
s910, behavior information of the user in the application is obtained and sent.
The terminal sends the behavior information of the user operation APP to the server, so that the server analyzes the historical behavior information of the user.
S920, receiving a target home page after the home page of the application is changed.
After a server determines a target home page, receiving an instruction for changing the home page, and displaying the target home page, wherein the target home page is a jumpable page of the home page in the application.
The method further comprises displaying target push information on the target home page, wherein the target push information can be acquired by the method of the embodiment. And displaying an information label corresponding to each item of target push information while displaying the target push information. In order to make the display result clearer, the information labels with the second attention degree larger than the first threshold value can be displayed in a highlight and/or bold type.
Referring to fig. 10, the present embodiment further provides an information pushing apparatus, which may be implemented by hardware and/or software, and the apparatus includes:
the information category determining module 1010 is configured to obtain historical behavior information of a user in an application, and determine a target information category according to the historical behavior information.
A page determining module 1020, configured to determine a target top page associated with the target information category.
A page changing module 1030, configured to change the home page of the application to the target home page.
And the target home page is a jumpable page of the home page in the application. The historical behavior information includes: the information processing method comprises the steps of information category browsed by a user, a first attention degree corresponding to the information category, an information tag browsed by the user and a second attention degree corresponding to the information tag. The method for calculating the first attention and the second attention may refer to the method described above in this embodiment, and is not described herein again.
The information category determining module 1010 includes a selecting module 1011 configured to select the information category with the highest first attention as a target information category.
Referring to fig. 11, another information pushing apparatus is shown, which includes:
the information category determining module 1110 is configured to obtain historical behavior information of a user in an application, and determine a target information category according to the historical behavior information.
A page determining module 1120, configured to determine a target top page associated with the target information category.
A page change module 1130, configured to change the home page of the application to the target home page.
An information pushing module 1140, configured to select target pushing information from preset pushing information corresponding to the target information category.
Referring to fig. 12, the information pushing module 1140 includes:
a screening module 1210, configured to screen the tag with the second attention degree greater than the first threshold as a target tag.
The first obtaining module 1220 is configured to obtain information carrying the target tag as the target push information.
The second obtaining module 1230 is configured to obtain current geographic location information, and determine that information in a push range corresponding to the geographic location information is target push information.
The information pushing device further includes an updating module, configured to update the information tag corresponding to each item of information at a preset period, where the updating includes: and adding, deleting and modifying the information tag of each item of information.
Referring to fig. 13, there is shown still another information pushing apparatus, including:
a behavior obtaining module 1310 for obtaining and sending behavior information of the user in the application.
A page receiving module 1320, configured to receive a target home page after the home page of the application is changed. The target home page is a skippable page of the home page in the application.
A displaying module 1330, configured to display the target push information on the target home page. And displaying an information label corresponding to each item of target push information while displaying the target push information.
The device provided in the above embodiments can execute the method provided in any embodiment of the present invention, and has corresponding functional modules and beneficial effects for executing the method. Technical details that have not been elaborated upon in the above-described embodiments may be referred to a method provided in any embodiment of the invention.
The method can be applied to scenes needing information pushing, specifically, taking a job hunting APP as an example, the attention intention of the user is determined based on the browsing history of the user, and then enterprise recommendation is carried out according to the attention point popularity of the user to the enterprise; in addition, the enterprise information pushed to the user is dynamic, and the enterprise information which is close to the user and accords with the user interest can be recommended according to the position of the user, so that the click rate and the conversion rate of the user are improved.
The present embodiments also provide a computer-readable storage medium having stored therein at least one instruction, at least one program, set of codes, or set of instructions that is loaded by a processor and performs any of the methods provided by the present embodiments.
The present embodiments also provide an apparatus comprising a processor and a memory, wherein the memory stores at least one instruction, at least one program, set of codes, or set of instructions, which is loaded by the processor and executes any of the methods provided by the present embodiments.
The present specification provides method steps as described in the examples or flowcharts, but may include more or fewer steps based on routine or non-inventive labor. The steps and sequences recited in the embodiments are but one manner of performing the steps in a multitude of sequences and do not represent a unique order of performance. In the actual system or interrupted product execution, it may be performed sequentially or in parallel (e.g., in the context of parallel processors or multi-threaded processing) according to the embodiments or methods shown in the figures.
The configurations shown in the present embodiment are only partial configurations related to the present application, and do not constitute a limitation on the devices to which the present application is applied, and a specific device may include more or less components than those shown, or combine some components, or have an arrangement of different components. It should be understood that the methods, apparatuses, and the like disclosed in the embodiments may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the modules is merely a division of one logic function, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or unit modules.
Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
Those of skill would further appreciate that the various illustrative components and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (16)
1. An information pushing method, comprising:
acquiring historical behavior information of a user in application, and determining a target information category according to the historical behavior information, wherein the historical behavior information comprises information categories browsed by the user, information tags browsed by the user and a second attention degree corresponding to the information tags, each information category comprises a plurality of items of data information with the information tags, and the information tags are short descriptions or summaries of each item of information;
determining a target home page associated with the target information category, wherein the target home page is a preset page associated with the target information category;
changing the home page of the application into the target home page, wherein the target home page is a peer page or a different-level page of the home page of the application;
selecting target push information from preset push information corresponding to the target information category;
the selecting target push information from preset push information corresponding to the target information category comprises:
screening the labels with the second attention degree larger than a first threshold value as target labels; acquiring information carrying the target label in the preset push information as the target push information; and pushing the target push information to a user.
2. The information pushing method according to claim 1, wherein the target home page is a jumpable page of the home page in the application.
3. The information pushing method according to claim 1, wherein the historical behavior information further comprises: a first degree of attention corresponding to the information category.
4. The information pushing method according to claim 3, wherein the determining a target information category according to the historical behavior information comprises:
and selecting the information category with the highest first attention as a target information category.
5. The information pushing method according to claim 1, further comprising: acquiring current geographical position information, and determining information in a pushing range corresponding to the geographical position information as target pushing information.
6. The information pushing method according to claim 3, wherein the first attention is determined by:
collecting the times of entering each information category and the stay time of the user under each information category;
and performing weighted calculation on the number of times of entering each information category and the stay time under each information category to obtain a first attention degree of the user to each information category.
7. The information pushing method according to claim 3, wherein the second attention is determined by:
collecting the stay time of the user on the detail page of each item of information and the label corresponding to the item of information;
storing each item of information with the accumulated staying time on the detail page being greater than a second threshold value and the corresponding information label into an information set;
and determining a second attention degree of the information label according to each item of information in the information set and the corresponding information label.
8. The information pushing method according to claim 3, further comprising:
updating the information tag corresponding to each item of information in a preset period, wherein the updating comprises the following steps: and adding, deleting and modifying the information tag of each item of information.
9. An information pushing method, comprising:
acquiring and sending behavior information of a user in application, so that a server feeds back a target home page according to the behavior information, wherein the target home page is a preset page associated with a target information category determined by the behavior information, the behavior information comprises an information category browsed by the user, an information tag browsed by the user and a second attention degree corresponding to the information tag, each information category comprises a plurality of data information with the information tag, and the information tag is short description or summarization of each information;
receiving a target home page after the home page of the application is changed, wherein the target home page is a same-level page or a different-level page of the home page of the application;
receiving target push information selected by the server from preset push information corresponding to the target information category, wherein the target push information is selected by the server in the following way: screening the labels with the second attention degree larger than a first threshold value as target labels; and acquiring the information carrying the target label in the preset push information as the target push information.
10. The information pushing method according to claim 9, wherein the target home page is a jumpable page of the home page in the application.
11. The information pushing method according to claim 9, further comprising: and displaying target push information on the target home page.
12. The information push method according to claim 11, wherein said presenting the target push information on the target home page comprises:
and displaying an information label corresponding to each item of target push information while displaying the target push information.
13. An information pushing apparatus, comprising:
the information type determining module is used for acquiring historical behavior information of a user in application and determining a target information type according to the historical behavior information, wherein the historical behavior information comprises information types browsed by the user, information tags browsed by the user and second attention corresponding to the information tags, each information type comprises a plurality of data information with the information tags, and the information tags are short descriptions or summaries of each information;
the page determining module is used for determining a target home page associated with the target information category, wherein the target home page is a preset page associated with the target information category;
a page change module, configured to change a home page of the application to the target home page, where the target home page is a peer page or a different-level page of the home page of the application;
the information pushing module is used for selecting target pushing information from preset pushing information corresponding to the target information category;
the information pushing module is specifically configured to screen the tags with the second attention degrees larger than a first threshold as target tags; acquiring information carrying the target label in the preset push information as the target push information; and pushing the target push information to a user.
14. An information pushing apparatus, comprising:
the behavior acquisition module is used for acquiring and sending behavior information of a user in application so that a server feeds back a target home page according to the behavior information, wherein the target home page is a preset page associated with a target information category determined by the behavior information, the behavior information comprises an information category browsed by the user, an information tag browsed by the user and a second attention degree corresponding to the information tag, each information category comprises a plurality of data information with the information tag, and the information tag is short description or summarization of each information item;
the page receiving module is used for receiving a target home page after the home page of the application is changed; the target home page is a same-level page or different-level pages of the home page of the application;
an information receiving module, configured to receive target push information selected by the server from preset push information corresponding to the target information category, where the target push information is selected by the server in the following manner: screening the labels with the second attention degree larger than a first threshold value as target labels; and acquiring the information carrying the target label in the preset push information as the target push information.
15. A computer storage medium, characterized in that at least one instruction, at least one program, a set of codes, or a set of instructions is stored in the storage medium, which is loaded by a processor and executes the information pushing method according to any one of claims 1-12.
16. An information push device, characterized in that the device comprises a processor and a memory, in which at least one instruction, at least one program, set of codes, or set of instructions is stored, which is loaded by the processor and which performs the information push method according to any of claims 1-12.
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| CN112579638B (en) * | 2019-09-29 | 2024-02-13 | 北京国双科技有限公司 | Behavior tag information processing method and device, computer equipment and storage medium |
| CN110929153A (en) * | 2019-11-27 | 2020-03-27 | 中国银行股份有限公司 | Personalized start page pushing method, device and system |
| CN111045735B (en) * | 2019-11-27 | 2023-11-17 | 中国银行股份有限公司 | Personalized guide page pushing method, device and system |
| CN111158785B (en) * | 2019-12-30 | 2023-09-22 | 掌阅科技股份有限公司 | Method, device and storage medium for determining electronic book application starting function page |
| CN111597437A (en) * | 2020-04-18 | 2020-08-28 | 北京奇保信安科技有限公司 | Interest point-based message pushing method and device and electronic equipment |
| CN113298594A (en) * | 2020-07-16 | 2021-08-24 | 阿里巴巴集团控股有限公司 | Data pushing method and device, electronic equipment and storage medium |
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